RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers

Page created by Derrick Jacobs
 
CONTINUE READING
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
RETAILER OF THE YEAR
THE LARGEST CONSUMER
ELECTIONS IN EUROPE
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
EXECUTIVE
SUMMARY
In this booklet, we provide you with information about
Q&A and our consumer elections ‘Retailer of the Year’.
We organize these elections in several countries across
Europe, by ourselves and by extending licenses to
partners who run the campaigns.

The main purpose of the elections is to generate positive
media attention for retailers and to give more insight into
the consumer’s opinion about a (web)shop. The result is
the valuable combination of knowledge and marketing,
through reliable customer data.

Elections are rewarding for retailers, motivational for their
employees and empowering consumers. The ultimate
way to encourage improving customer satisfaction.

More information: www.retaileroftheyear.eu
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
INDEX
❖ ABOUT Q&A | SLIDE 4

❖ RETAILER OF THE YEAR | SLIDE 5

❖ THE CONCEPT | SLIDE 12

❖ CONTACT | SLIDE 24
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
ABOUT Q&A
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
RETAILER OF THE YEAR
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
ORIGIN ELECTION
The ‘Retailer of the Year’ elections are the largest consumer elections in Europe. The elections originated from the Netherlands,
where the first edition took place in 2003. Three years later the elections were also organized in Belgium. Today, the 'Retailer of the
Year' elections are organized in thirteen European countries.

More than two million consumers gave their opinion about their favorite retailers in the most recent edition of the elections. They
rate the retailers on their performance on ten aspects, e.g. price level, quality of products and service. The retailer with the highest
score will be crowned as the best retailer of that year in their category and country. All the winners of each country also compete for
the greatest title of all: 'Retailer of the Year Europe'.
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
RETAILER OF THE
     YEAR
  2020 – 2021
The retail platform of Europe
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
RETAILER OF THE YEAR 2019-2020
Netherlands                             Belgium                                 Germany
Amount of respondents:        219.019   Amount of respondents:        149.730   Amount of respondents:        75.409
Amount of reviews:            411.888   Amount of reviews:            331.599   Amount of reviews:            168.898
Participating retail chain:   435       Participating retail chain:   249       Participating retail chain:   312
Participating webshops:       390       Participating webshops:       208       Participating webshops:       229

Italy                                   Austria                                 Switzerland
Amount of respondents:        158.806   Amount of respondents:        5.309     Amount of respondents:        26.169
Amount of reviews:            366.489   Amount of reviews:            21.191    Amount of reviews:            33.109
Participating retail chain:   340       Participating retail chain:   102       Participating retail chain:   97
Participating webshops:       434       Participating webshops:       88        Participating webshops:       106

Sweden                                  Portugal                                Russia
Amount of respondents:        8.343     Amount of respondents:        14.436    Amount of respondents:        12.725
Amount of reviews:            31.029    Amount of reviews:            48.237    Amount of reviews:            43.589
Participating retail chain:   96        Participating retail chain:   197       Participating retail chain:   130
Participating webshops:       81        Participating webshops:       147       Participating webshops:       78

                                        Luxemburg
                                        Amount of respondents:        829
                                        Amount of reviews:            1.904
                                        Participating retail chain:   128
                                        Participating webshops:       -
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
FACTS & FIGURES ABOUT THE LOGO

      61%            77%                   73%           77%                   80%                 60%                                  61%                72%
of the consumers are familiar with         of the consumers are          of the consumers see the winner                         of the consumers would rather
the ‘Retailer of the Year’ elections.      familiar with the logo.            logo as a quality mark.                            enter a store with a winner logo
                                                                                                                                     than one without a logo.

      70%            69%                   68%            64%                  64%                 51%                                   42%                54%
  of the consumers find that the        of the consumers find that the   of the consumers find a store with                      of the consumers find a store with
   winner logo gives a positive         winner logo gives added value      a winner logo of higher quality                       a winner logo more reliable than a
     contribution to the store.           when orienting for a store.         than a store without one.                                  store without one.

                                                                         * Data was obtained from a survey. Results are measured in The Netherlands, Italy, Germany and Belgium
RETAILER OF THE YEAR THE LARGEST CONSUMER ELECTIONS IN EUROPE - Retailer of the Year Retailers
THE CONCEPT
WATCH THE VIDEO
THE ELECTION
What does the ‘Retailer of the Year’-concept offer the retailer?

    Increase the brand awareness and promotion of the (web)shop

    Insight into consumer needs

    Insight into own and the competitor performance

    The winner may claim the title ‘Retailer of the Year’ for one year.
5 KEYS TO SUCCESS
1.   Be aware
2.   Motivate your customer
3.   Be the best
4.   Learn from the rest
5.   Wear the crown

Consumers decide whom they will vote for (online versus offline). In order to be nominated within a category a retailer needs at
least a bottom amount of evaluations. Retailers call upon consumers to vote. The consumer evaluates the retailer on the nine most
important aspects on a scale of 1 to 10. The results provide them good learning points.

As the winner of the election, a retailer can call themselves the Retailer of the Year (in a category and channel). A ideal marketing
tool to show that they are the best in the consumers opinion.
CATEGORIES
A retailer can become the ‘Retailer of the Year’ in it’s own category. There are multiple categories, for example:

Category                    Category winner                Category                    Category winner
Baby & Child                Zeeman                         Lingerie & Underwear        Hunkemöller
Books                       Primera                        Music, Films & Games        Game Mania
DIY                         Hornbach                       Eyewear                     Pearle Opticiens
Gifts & Presents            Primera                        Perfumery                   ICI PARIS XL
Computer Specialty Stores   Paradigit                      Footwear                    vanHaren
Women’s Apparel             Shoeby                         Jewelry & Bijouterie        Lucardi
Pet Specialty Stores        Welkoop                        Sleeping                    IKEA
Drugstores                  Etos                           Toys                        Action
Consumer Electronics        Media Markt                    Sporting Goods              Bever
Bike & Outdoor              Bike Totaal                    Supermarkets                Lidl
Food to Go                  Bakker Bart                    Telecom                     Phone House
Food Specialty Stores       Gall & Gall                    Magazines & Tobacco Goods   Primera
Health & Wellness           Kruidvat                       Garden                      Welkoop
Men’s Apparel               Only For Men                   Department store            Action
Kitchens & Bathrooms        IKEA                           Home furnishing             IKEA
SOME
PARTICIP
ANTS
HOW TO WIN
In every edition you can participate in one or more categories. For example; Supermarket, bookstores, drugstore or giftshops.
Besides these categories you will also have a chance to win the overall titles. How can you win? By getting the highest (corrected
and weighed) final score and a minimal of 380 votes per category.

Ten aspects
The consumer will review your (web)shop on ten aspects:

     Price                                    Customer friendliness
     Offers and promotions                    Service
     Product quality                          Appearance and experience
     Composition assortment                   Convenience store
     Expertise                                Reliability
MOTIVATE YOUR CUSTOMER
METHOD
                                                           Random sample indicates importance of each aspect
  Consumers evaluate a retailer

     Grade on 10 aspects                         X                Weight of each aspect

                                           Average score

                              Correction (based on number of votes)

                             Highest score is the winner in its category
AWARD CEREMONIES
                   We invite all nominees to the (category)
                   award ceremony. During this event the
                   winners will receive their award. The
                   ceremonies are a combination of key
                   notes, entertainment, networking and
                   handing over awards. In The Netherlands
                   and Belgium we organize two
                   ceremonies, a category award ceremony
                   and a overall award ceremony. In all
                   other countries we organize one award
                   event. Events vary from seated diners,
                   gala evenings to key note congresses.
WHAT WINNERS SAY ABOUT THE ELECTION
      "If customers call you ‘Retailer of the Year', it is the biggest valuation you can get as a store. Therefore we
      are very proud to been named 'Retailer of the Year Europe' in addition to be the winner in various
      categories."

      "We attach great value to public prices and the associated appreciation of our customers."

      "The elections are an ideal opportunity to discover what our customers think of us. They speak out about price,
      quality, friendliness and service. These are things we are putting effort in within Torfs."

      "We find it extremely important to know the unseen opinion of our customer. The customer evolves and Bel&Bo
      evolves with them. We can continue to meet the wishes of the customer through this election."
WEAR THE CROWN
As the winner of the election, a retailer can call himself the ‘Retailer of the Year’. An ideal marketing tool to show that they are the
best in the consumers opinion. Retailers who won in their category have the possibility to purchase a licence which gives them the
possibility to communicate with the ‘Retailer of the Year’ logo for one year.
REPORT
The election provides a big source of interesting data for retailers. Retailers
can order purchase these results in the form of a report.

The report shows:

❖ Positioning of competitors

❖ Insights in key aspects

❖ Insights into the results of the election in your category(s)

❖ Overview of all participants, scores and rankings

❖ Understanding of industry issues and developments

❖ Insights in the results based on demographics
CONTACT

          Mark Veldkamp

          +31 (33) 245 46 37

          mveldkamp@qanda.nl

          Printerweg 22, 3821 AD Amersfoort
You can also read