LOOKBOOK 2020eyetalk - A-LIST - ODMA Eye Talk
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LOOKBOOK
ODMA EYE TALK LOOKBOOK 2020
eyetalk
2020
The brand
loved by
A-LIST
celebrities
eyetalk
Editor’s letter
W
elcome to our new issue of The ODMA eye talk
LOOKBOOK 2020. In today’s age, eyewear
no longer serves one simple function – to improve our
sight. The right pair of frames can add dimension to
the face and make its best features pop.
That’s why it’s essential to choose a suitable pair for your face and
personality. Whether you want to appear youthful, fun loving, or
sophisticated, the right pair will reflect your unique personality and
identity. As glasses are the focal point of our appearance, choosing the
right style is critical to the impression we make on the world.
Inside the third edition of our LOOK BOOK you’ll find a range of the
latest styles in eyewear to help you find a suitable look.
To guide you through this process, we’ve included information on
choosing the right frames for each face shape. Keep in mind that while
eyewear improves your appearance, it also protects your eyes from UV
rays and blue light exposure.
As Australians increasingly use smartphones, computers, and tablets,
we are also being exposed to greater levels of blue light.
So please remember there are a variety of light sensitive lenses available
in the Australian market. The latest in eyewear is as much about lenses
as frames, and as much about eye health as appearance.
So whether you’re looking for retro sunglasses, corrective lenses,
or bespoke designs there is something inside for everyone.
Shakeh Aivazian
Editor
LOOKBOOK eyetalk
2020
ODMA CEO: Finola Carey
Editor: Shakeh Aivazian
Account Manager: Maria Gately
Design: Lyndal Frollano
Cover Model: Sophia Jamora
ADVERTISING ENQUIRIES:
The brand
loved by Please contact Maria Gately
A-LIST (Account Manager)
celebrities
P: 0455 777 673
E: maria@eyetalk.com.au
The EyeTalk Lookbook is published by ODMA Eye Talk Consultants and distributed
throughout Australia; as well as subscribers in New Zealand, Fiji, Singapore, United Kingdom and Malaysia.
Copyright © ODMA EyeTalk Consultants 2019.
All rights reserved. Registered Trade Mark # 1329327
ODMA EyeTalk Consultants
PO Box 264, Terrey Hills NSW 2084 Australia
P: 02 9450 0765 F: 02 9450 0962 Email: eyetalk@eyetalk.com.au
www.eyetalk.com.au
www.facebook.com/EyeTalkConsultants
Twitter: @eyetalk_aust
All picture stock imagery by Dreamstime.com
ODMA eye talk LOOKBOOK 2020 1
Contents
06 12
63
62
06
20
04 TOP 10
Our picks to get through each season.
46 LIFE IN FOCUS
06 SEASONAL LOOKS Contact lenses by Bausch & Lomb.
Fashion forward eyewear
looks for Summer and Winter. 24 THE HAPPY LENS 48 ON TREND FRAMES
SPY’s lenses for an outdoor lifetstyle. High on quality by Cove.
08 Q & A
Interview with Hamish Tame, 26 QUALITY PRESCRIPTION 50 ESSILOR
Creative Director at Sunshades. LENSES Colour style.
Innovative new sun lenses from Hoya.
10 Q & A Interview with designer 52 OPTICAL PROFESSIONALS
Jonathan Hennessy Sceats. 28 WHAT IS BLUE LIGHT? How to choose an optometrist.
How does blue light affect you?
12 STORY OF AN ICON 54 SMART. STRONG. SAFE
The history of Rodenstock designs. 32 OUTDOOR ADVENTURE Shamir OHS with Eyres safety frames.
EYEWEAR
14 UNDERWATER MAGIC Frames for sports and lifestyle 56 GET THE LOOK KIDS
How to scuba dive with by Smith. Frames for cool kids.
prescription masks.
34 LIGHT ADAPTING LENSES 58 VISION IS A HUMAN RIGHT
16 ON TREND Zeiss lenses that quickly adapt to all How the Brien Holden Vision Institute
Fashionable and protective with light conditions. is working towards sustainable eye
Silhouette sunglasses. care services.
36 ABOUT UGLY OPTICS
18 FRAME YOUR FACE The story of an Aussie eyewear label. 62 CELEBRATION OF
How to choose the right frame to flatter THE BAUHAUS ERA
your face shape. 38 MAUI JIM neubau drawing inspiration
The benfits of choosing Maui Jim from Bauhaus.
20 BRAND DNA sunglasses.
Elegance with Lacoste frames. 63 EDITOR’S PICKS OPTICAL
42 GET ACTIVE The lastest in optical frames.
22 THE AUSSIE BRAND Frames to suit your active lifestyle.
MAKING WAVES GLOBALLY 64 CAPTIVATED BY LIGHT
The story of how Quay became 44 MACULAR DEGENERATION Inspiration from art and architecture
a global eyewear identity. The facts you need to know. by Eyes Right Optical.
2 ODMA eye talk LOOKBOOK 2020
THE WINTER OF EDEN DOCUMENTED BY CRAIG MCDEAN GIVENCHY.COM
Top 10
Carrera
distributed
by Safilo.
Nike
distributed
by Marchon
Eyewear.
Fendi distributed Silhouette
by Safilo. distributed
by Mimo.
Karen Walker
distributed by
Sunshades
Eyewear.
Silhouette
distributed
by Mimo.
Kate Spade
distributed
by Safilo.
Face a Maui Jim.
Face Paris
distributed
by Eyes Right
Optical.
Givenchy
distributed
by Safilo.
4 ODMA eye talk LOOKBOOK 2020
Seasonal looks
Maui Jim.
Face a Face
Paris. Walter+Wassily.
Accent
Shades.
SUMMER
looks
WINTER
looks
W
hether you want to add
a touch of colour or
sophistication, these
fashionable frames will have you
ready for all Summer festivities
in the hot Australian climate.
S
Givenchy. unglasses aren’t just for the
Summer. Aviators and retro are
a great addition for maintaining
Cove. a minimal look in Winter. So liven up
your look in the colder season with a
fashionable pair of sunnies, and look
stylish all year round.
Cove. Face a Face
Paris.
Vera Wang. Carrera.
6 ODMA eye talk LOOKBOOK 2020
@eyesrightoptical 1800 637 654
Q&A
Q& A
with Hamish Tame
Q: Hamish, as Creative Director at
Hamish Tame.
SUNSHADES for 16 years, what has
been your career highlights? Tame in
Morocco.
Sixteen years is a long time, so it feels
like there have been so many along the
way! I am very proud every time I see
our brands sitting in so many leading Le Specs
retailers worldwide like Saks Fifth Ave campaign.
and Selfridges. It is always such a thrill to
see celebrities such as Meghan Markle,
Beyoncé and Lady Gaga having worn my
designs on so many occasions.
Q: What inspired LE SPECS to launch
into Optical Eye wear?
We had been discussing Le Specs
Optical for a few years, and the launch
this year really felt like the timing was
right based on the attention the brand Q: With environmental issues a big
has been garnering globally. It has priority; I have to ask a PC Question:
been so exciting to see the collection Does LE SPECS practice Eco friendly
sell-thru so well after years of planning manufacturing process?
and designing. We have always prided ourselves on
It is always such a thrill the strict social, ethical and auditing
to see celebrities such Q: How has the Eyewear market procedures that we follow. We are now
as Meghan Markle, influenced consumer buying trends looking at ways that we can reduce our
Beyoncé and Lady Gaga online Vs the instore retail experience? environmental footprint as a business,
Online retail has most certainly changed and next year we will launch a new Le
having worn my designs on
the way that people shop over the last Specs sustainable collection, which will
so many occasions. few years, however I believe that become a major focus for both Le Specs
nothing can beat face-to-face customer and Sunshades going forward.
service and trying on eyewear, which is
a huge advantage for all optometrists Q: Describe in 3 words the NEW
Le Specs to promote. Le Specs Optical range and its point
campaign. of difference?
Q: Where do you keep gaining Fashionable. Affordable. Millennial-
inspiration for NEW collections and minded.
materials?
Travel has always been a huge Q: After celebrating LE SPECS 40 years
inspiration for me, from the architecture in business and being sold globally in
and food, to the people watching. over 90 countries, what’s next?
Our Le Specs collection launching in Next year we have an exciting Le Specs
January 2020 has a lot of references Optical collaboration launching with a
and colours inspired by my holidays leading international fashion brand which
last year travelling through Morocco. we will announce at MIDO, so stay tuned!
8 ODMA eye talk LOOKBOOK 2020Q&A
Q & A with
Jonathan Hennessy Sceats
highly coloured, Perspex handmade an understanding of balance in design.
frames in the practice, on Pitt street. I still do my technical drawings by hand
I did spend a lot of time working out (pencil on tracing paper) with all the
what to do, like 2 years University (or measurements, so they can be converted
should I say 2 years at the Pub down to CAD.
the road from UNSW) 4 years as an I learnt all the rules for tech drawing, like
operator on the trading floor of the stock bridge heights above datum, widths and
exchange, (late nights at the bar under depths, etc from an Austrian Optician.
the Wentworth hotel) but during that time The mantra has always been “COMFORT,
and after, I went to various art Schools at FIT AND QUALITY. “
night for 4 years.
Dad sold his practice, and I then put Q: How has the JONO HENNESSY brands
sunglass lenses in a lot of his old optical continued to be competitive?
frames and sold them at the Woollahra In today’s world, with so much
fair. They were a big hit, so I thought I will information and media, it is important
go and learn about the Optical industry. to operate in a different way and to love
I got two jobs selling optical frames and change. Fashion in a way is just enjoying
and managing change, BUT it is hard for
a brand to be all things, so the creative
newness has to be recognisable.
Q: JONO, as one of Australia’s most It is interesting as an Australian Brand,
iconic Eyewear designers, tell us of we use the best available materials
your proudest achievements? worldwide. So the quality of our styles,
Seeing the results of promoting
Australian design, makes me proud.
When I see other Australian designers
at Silmo Paris and Mido Milan, like
SUNSHADES, Peter Combes and Niloca Fashion in a way is just
etc, I feel proud that we can do it enjoying and managing
from Australia. change, but it is hard for a
Representing Australian design at brand to be all things, so the
the World Fair in Barcelona, being creative newness has to
inducted into the Australian Design be recognisable.
Institute Hall of Fame and starting
the Design Council at the Museum of
Contemporary Art with the wonderful
Lucy Turnbull were all COOL.
But my real joy is in seeing Australian got fired twice, realising this was a slight has to be the major part of being new
Designers in all areas showing overseas. problem, I decided I had better make my and continuing to be creative in our styles
For me that is exciting as it ultimately own frames, as getting a job could be and construction.
helps people in Australia and shows difficult. And that is how it started. Plus being ahead of Europe, so we are
our creativity. able to successfully export.
Q: To design fashionable quality
Q: Your interest in Eyewear & Optical Eyewear ranges, what are the essential Q: Has technology enhanced your
evolved quite organically and unplanned, skills required? creativity & productivity?
would you agree? Besides liking fashion and design, it is New technologies and constructions are
My father was an Optometrist in Sydney, important to understand the technical exciting, and the major ones arrive every
so I grew up around his practice. At one CAD drawings for the machinery. 2 or 3 years.
stage he had an Optician making unique, For example, designing off datum plus We were one of the first brands in the
10 ODMA eye talk LOOKBOOK 2020world to use HDCA which is a
hardened acetate. My friend,
who makes acetate, took two
years to develop it and prove
its quality, and it can be cut thin
We were the first to
and light weight but retain its
strength. Also, we were the first
introduce special
to introduce special acetate in a acetate in a wood
WOOD LOOK FINISH that can be look finish that
heated and adjusted. can be heated
Some of the new technologies and adjusted.
that appear, I will know fairly
soon, through experience, if they
will work or not, as they are often
great ideas but don’t pass the
“quality, comfort and fit ‘test.
Q: Your authentic and unique
designs influenced Australian’s
style since the 80’s, is this still
part of your theme today?
The 80’s in Australia was a very
free creative time, and we all
hung out together as fashion designers From a visual and new technology life,
and interior designers and film makers, for example maybe the new ELECTRIC
and generally mad people, at night LILIUM JET which carries 5 people
time venues, like Stranded and Cabaret and can land anywhere. [lilium.com]
Conspiracy and this helped create Lilium jets are AN INFLUENCE maybe
individual styles with no rules. for using super matt diamond finish
Plus growing up on the beaches in titanium frames.
Sydney was a huge influence and a part
of our lives, this area also helped produce Q: You have natural flair which can’t
unique worldwide brands like Mambo etc be acquired, what is your best tips for
But todays themes are more about the aspiring designers to succeed?
feelings you get from, what you see Try to create a new individual look, that
changing. So our visual and social media you can own. But make sure whatever
and Netflix life, plus creating good in life, you make, it has perfect comfort and fit,
is more important now, in influencing and is a joy to wear. And don’t stop if your
what we enjoy and want. For many first range is slow, learn from this and
people these are the new religions. keep going, as long as it is your PASSION.
ODMA eye talk LOOKBOOK 2020 11Icon
Story of
an
ICON
A typical Rodenstock customer
expects high-quality products,
aesthetics and engineering skills at
the highest level. He or she also likes
precision, tremendous passion for
quality and a love for detail.
R
einterpretations of popular classics futuristic way for the new collection and
form the heart of the collection and now stand for the latest generation of
are inspired from the company’s the Retro Classic series. The titanium
own archive. The result pays homage model is riveted by hand, and the unique
to the iconic designs of ‘back then’, material makes it into a lightweight
which are still current today. Of course, spectacle with character. Just like the
Rodenstock also seeks inspirations famous icon R4792, the new Retro
from fashion trends. For example, the Classic models stand for the beauty
Rodenstock “Diplomat” model from the of simplicity. The ultralight material
late ‘50s provides the style template for titanium gives the correction frames their
the “T-Style Attitude” model – a modern high-quality. This, in combination with
revival of a classic look. “The oversized expressive shapes, makes the frames into
“Lady R” sunglasses are a declaration style icons of our time.
of love to the unfading charm of the
perfectly staged proportions of the Bettina Bubel is the lead Designer for the
‘60s.”Another example of timeless design Rodenstock Eyewear brand. She has
in combination with the highest level of developed upon a reputable tradition.
craftsmanship, precision grinding and Rodenstock has a long, award-winning
intelligent technology is model R7086. success story in high-end frame design.
Inspired by the formal dress code of the The company won more than 60 design
‘20s, the spectacles were reworked in a prizes over the last 20 years, such as the
12 ODMA eye talk LOOKBOOK 2020RODEN_18_198_Eyewear_Poster_594x841+5_Motiv6.indd 1 09.01.19 18:11
“if design award” or the “red dot design
award”. Rodenstock has been chosen
by an international jury, convincing them
with its outstanding design of the frames.
From the lens to the frame every single
one of our products is designed and
developed in Germany. The perfection of
our products is the essence of German
quality and engineering skill. And the
result is impressive: Rodenstock currently Along with constantly striving for
maintains approx. 500 patents and patent innovations, it is the highest demands
applications worldwide for innovations in of quality for the spectacles and a
lenses, frames and instruments. Frame tremendous love of detail that makes The perfection of our
design, engineering, tests and prototype Rodenstock into experts for better vision. products is the essence of
manufacturing is located in the head As a leading provider of lenses, frames German quality and
quarter in Munich. and measurement devices and services, engineering skill.
Rodenstock is the perfect partner for
Rodenstock understands vision in optical practices.
its entirety. More than 140 years of
experience enables Rodenstock to www.rodenstock.com
develop masterpieces of precision -
in function, material and design.
Many years of research knowledge,
superb craftsmanship, precise cutting
and intelligent technology go into
the products.
ODMA eye talk LOOKBOOK 2020 13Lifestyle
UNDERWATER
magic
Wanting to capture beauty when scuba
diving is natural. Here are our tips for the
best photographs beneath the surface.
SUBJECT & COMPOSITION CAPTURING TRUE COLOURS
Shoot up and not down; down typically With increasingly less natural light,
results in poor contrast between subject Quality dive masks are non- colours are lost and everything appears
and composition. Avoid centering every bluer the deeper you go. Following the
negotiable for precise
subject and ensure you shoot from a spectrum, red is absorbed first followed
few angles. With mid-range shots, get
underwater vision by orange, yellow and green. An option
some blue water in the frame so that
and magical photography. is to stay in shallower reefs up to 15
colours in the foreground stand out For divers that require vision metres with the sun behind you. Delve
against the blue background. Try applying correction, wearing glasses deeper and you’ll need a strobe light.
the general photography rule of thirds; is not a practical option. In a pinch the camera internal flash, a
mentally separating the image into nine Some divers wear soft contact large flashlight or large video light can
equal squares. lenses while others prefer possibly suffice. Although a white diffuser
prescription dive masks. on the waterproof housing can somewhat
minimise the effect, an internal flash will
likely result in backscatter where light
reflects off particles.
14 ODMA eye talk LOOKBOOK 2020Prescription
Dive Masks
Using exclusive technology, the
highly experienced laboratory team
at Prescription Dive customises each
lens exactly to the diver’s prescription
empowering wearers to see the
underwater world as it’s meant to
be seen.
DISTANCE
For best close photography, you should
be no more than one metre away
from the subject. Controlling your
buoyancy, get up current and drift along
motionlessly. When approaching marine
life, gently fin kick and breathe slowly Divers supply their prescription and
to reduce bubbles which can scare PD (pupillary distance) which can be
fish. A macro lens with a lot of zoom easily obtained from their optometrist.
functionality is best for close ups. As experts in prescription lenses,
When taking photographs of fellow safety prescription eyewear and
diving buddies or larger ocean life such prescription diving masks, the team
as manta rays and sharks, you should at Prescription Dive are happy to
be no more than two metres away. answer any questions or address
A fish eye lens is most suitable for any concerns you may have.
these wider shot angles. The prescription lenses are laminated
onto a range of diving masks
from top brands including Tusa®,
Hollis®, Apollo® and Aqua Lung®.
Alternatively, Prescription Dive can
laminate the prescription onto a
diver’s existing mask.
Visit prescriptiondive.com.au
Single Vision Call 1800 111 381.
Lenses
Use code LOOKBOOK at
the checkout to get 20% off.
Gauge Reader
Lenses
VISION UNDERWATER
Quality dive masks are non-negotiable
for precise underwater vision and magical
photography. For divers that require
vision correction, wearing glasses is not
a practical option. Some divers wear
Bifocal
Lenses
soft contact lenses while others prefer
prescription dive masks.
ODMA eye talk LOOKBOOK 2020 15On Trend
Accent Accent
Shades. Shades.
Eyes WIDE
Open
Why our sunglasses are more
than just a fashion statement.
W
henever you sunbathe, it goes
without saying that you’ll apply
a high-quality sunscreen.
Today’s suntan lotions come with UV-A
and B protection as well as SPF 30 or
50 as standard. Many people even wear
sunscreen all year long. Yet, we often
forget that the intensity of sunlight can
be harmful not only to the skin but also
to the eyes.
Sun C-2.
Active
Our eyes are exposed to more sunlight Adventurer.
than ever before. That’s why sunglasses
have become such a necessity.
They not only offer protection, but also protection against blue light when looking look – will never get tired. The rimless
serve as a fashion accessory. This has at smartphones and other touchscreens. sunglasses of the Accent Shades, Active
been the philosophy of premium eyewear The new Silhouette Light Management Adventurer and Sun C-2 collections are
manufacturer Silhouette ever since the technology combines the highest nearly all equipped with Silhouette Light
company was founded by husband- levels of protection and functionality. Management technology and available
and-wife team Arnold and Anneliese That means perfect antiglare protection, in three classic, must-have lens colors
Schmied in 1964. a pleasant brightness-enhancing effect (Brown, Green and Grey), with or without
and brilliant, vivid color vision. These an optical prescription.
DEFYING THE FAST-FASHION TREND high-quality sunglasses not only give you
Passing trends come and go. total protection against sunlight, they’re Inquiries:
Contemporary shades that follow also a perfect choice on snowy, rainy or Ph: 02 9970 1800
the latest fashion are in demand. It’s windy days. FURTHER INFORMATION:
extremely important to consider not www.mimo.com.au, www.facebook.com/
only stylistic aspects when buying, but THE NEW MODELS MimoEyewear
also the right light protection factor of Silhouette has introduced four new
the lenses. Sunglasses from Silhouette sunglasses models with a special edition
not only protect against hazardous of the iconic Titan Minimal Art. Now, you
UV radiation but also offer exceptional can be sure that your eyes – and your
16 ODMA eye talk LOOKBOOK 2020Eyewear
Frame
your FACE Paul & Joe
Proper Goods.
Choosing the most flattering frame for your face
shape can seriously enhance your appearance.
Mr Leight
Proper Goods.
Triangle
The triangular face has
a narrow forehead that
widens at the cheek
and chin areas.
Do: Choose frames that add width to
the forehead while softening and and
narrowing the appearance of the jaw,
chin, and cheeks • Frames should
accent the eye area and be wide enough The Oval face
to balance the jaw line • Try square,
is considered
straight-top aviators, semi-rimless
(no rim on the bottom half), or any
to be the ideal
eyewear with emphasis on the top shape because
half of the frame. of it’s flattering
Don’t: Choose low-temple styles. proportions.
Tip: Try frames that are heavily
accented with colour and detailing
on the top half, or try cat-eye shapes.
Tip: Try frames that
are heavily accented with colour
and detailing on the top half,
or try cat-eye shapes.
Ahlem
Proper Goods.
• Frame sides can be straight or rounded.
Diamond Rimless frames can be a good choice
Diamond-shaped faces are • Square frames or frames with a straight
narrow at the eye and jawline, top and curved bottom will also work.
with a small forehead and Don’t: Choose lowered temple frames
chin. The cheekbones are often high and Tip: To highlight the eyes and bring out
dramatic. This is the rarest face shape. the cheekbones, try frames that have
Do: Choose frames that widen the forehead detailing or distinctive browlines, or try
and jaw, and minimise the temples. rimless frames or oval and cat-eye shapes.
18 ODMA eye talk LOOKBOOK 2020Oval Carven
The Oval face is
Proper
Goods.
Square
considered to be the ideal A square face is
shape because of it’s characterised by a strong
flattering proportions. jaw line, a broad forehead
Do: Choose frames that keep the oval’s and a wide chin and
natural balance • Select frames that are cheekbones. The width
as wide or wider than the broadest part and length are normally
of the face • Keep frames in proportion to proportioned to one another.
the face. Do: Choose frames that make the face
Don’t: Choose frames with low or look longer and soften hard angles.
“dropped” temples, which will unbalance • The frames should be wider than the
the face. widest part of the face.
Tip: It is common for people who • Select frames with weight on top.
have a classic oval face to have small Tip: Usually it is better to avoid a
features. The goal is to keep the face frame that is flat on the bottom, as
in balance. Ensure the frame is in this will mirror the face shape.
proportion, and doesn’t overwhelm Instead, look for a frame that has some
your features. curve or uplift to draw attention away
from the jawline.
Round GLCO
Proper Goods.
A round face is just that -
full and possessing
curvilinear lines, with the
width and length in the same
proportions and little to no angles.
Do: Choose frames that make the face
appear longer and thinner. Slightly
angular frames will narrow a round face
• Try coloured temples and frames that
are wider than they are deep add width.
Don’t: Choose excessively rounded or
square styles, which will exaggerate
facial roundness.
Tip: Metal frames with adjustable
nosepads will keep lenses from resting
on the fuller cheeks. Mr Leight
Proper
Oblong Goods.
The oblong face is longer
than it is wide, and has a
long straight cheek line and
sometimes a longer nose.
Do: Choose frames that “break” the
length of the face, making the face appear
shorter and wider • Frames should have
a top-to-bottom depth.
• Decorative, contrasting temples can add
width to face.
Tip: A low bridge can help shorten the
nose and low or “dropped” temples can
help a long face appear shorter.
www.propergoods.com.au
ODMA eye talk LOOKBOOK 2020 19On Trend
Brand DNA
S
ince 1933, the story of Lacoste
has mirrored that of its founder,
René Lacoste, the French tennis
legend who revolutionized the
everyday wardrobe. Today, the Lacoste
spirit is the expression of modern, sport-
inspired French style, with Lacoste’s values
of sporting elegance and fair play now
expressed by the legendary tennis player Lacoste
Novak Djokovic, the new Crocodile. L903S.
Lacoste’s eyewear collection combines
technical quality with contemporary
style to create a sophisticated, versatile
look that mirrors the brand’s heritage
and dynamic, sporty character. Lacoste
L903S.
Refined materials are used to create
lightweight yet functional styles, with
elegant color combinations and unique
stylized logos. The details are inspired
by 1980s style graphics and iconic
Lacoste clothing.
Lacoste
L2838.
These new designs
balance aesthetic and
functionality to create a
unique offering of accessories
designed for a modern lifestyle.
Lacoste
L2841.
COLLECTION DETAIL:
Lacoste’s dynamic feel and premium
quality are expressed in a comprehensive
range of sun and optical frames
enhanced with resilient materials and
high-tech constructions. New styles with
sophisticated details inspired by the brand’s
sporty attitude and effortless elegance,
are offered in a variety of rich colors, two-
tone combinations and matte finishes.
These new designs balance aesthetic and
functionality to create a unique offering of L903S bridge are integrated with a customized metal
accessories designed for a modern lifestyle. The iconic L.12.12 concept gets a core wire engraved with a piqué pattern which
contemporary update with this Unisex mask is visible through the transparent temples. The
designed with a singular nylon lens in ample elegant metal logo comlpetes this feminine
marchoneyewear.com.au proportions. The brand’s signature petit piqué design, offered in several subtle colourways.
texture couples with a textile croc logo on the
temples, while the L.12.12 branded metal detail L2841
upon then front corners highlights the style’s A versitile yet minimal rectangular shape
premium appeal. defines this acetate optical style. A stylish
metal plaque engraved with the petit piqué
L2838 texture is placed upon the front corners adding
These oval-shaped glasses with a keyhole a unque twist to this masculine design.
20 ODMA eye talk LOOKBOOK 2020In Fashion
The
AUSSIE BRAND
making waves
globally
From humble beginnings
on the Melbourne festival
circuit, to becoming a major
player in the global eyewear
industry, QUAY Australia is
a brand to keep your eye on.
R
enowned for their limited-edition While Quay has long been a fan
celebrity collaborations, the brand favourite for fashion-forward
has worked closely with A-list sunglasses, the brand made their
celebs on collections that are sure to make foray into blue light filtering glasses
you stand out in the crowd. From Jennifer in 2018. Featuring prescription-
Lopez to Chrissy Teigen, each celebrity ready frames and clear lenses
collection pairs style with quality at an treated with Blue Light Technology,
affordable price point, propelling Quay to the glasses give yet another
become a must-have accessory amongst affordable way for customers to
celebrities and social media influencers express themselves and confidently
worldwide and seen on the likes of change up their look.
Beyoncé, Rita Ora and Hailey Bieber.
There’s no doubt that Quay’s bold
Couple this with a fan base that is loyal styles and inclusive price point will
and passionate, and it’s clear that Quay continue to innovate the eyewear
is a major force in setting trends in industry globally. If you’re curious to
the eyewear industry. With over 1.8M see what all the buzz is about, you can
Jezabell
followers on Instagram alone, Quay find them at major retailers worldwide, Black Black Fade.
maintains a powerful community and or take a sneak peek at their website at
values open lines of communication with www.quayaustralia.com.au
fans of the brand, actively seeking their
input in designing Quay’s next product.
22 ODMA eye talk LOOKBOOK 2020I See You
Tort Gold.
All Nighter
Pink To Clear.
Quay is the go-to eyewear brand
for trendsetters worldwide.
On The Prowl
Black To Tort Smoke Flash.
After Hours
Navy ToTort Smoke.
ODMA eye talk LOOKBOOK 2020 23Lifestyle
Hayes Bare
Crystal
SPY
S
PY is an unconventional, MCCoy Soft
Matte Black
fun-loving family of athletes
and artists committed to
creating exceptional optical products.
Established in 1994, SPY are an
independent Southern California- based
company. SPY design products— Tackle #SEEHAP
sunglasses, goggles, and prescription Real Tree
frames—that take style cues from the
outdoor sports community, as well as
the lifestyle that surrounds it. SPY’s
exclusive Happy Lens technology is Beachwood
the only lens on the market which Matte Black
harnesses the beneficial aspects of
LINDSAY PERRY
long-wave blue light, while offering THE LEWIS
protection from short-wave blue light
known to damage the eyes. The Happy
The Science
Lens name comes from independent of HAPPY #SEEHAPPY
studies which have shown that long-
wave blue light can positively affect
a person’s mood and alertness. SPY Happy Lens is the only colour and Available in sunglasses and prescription,
RX Sunglass and Optical frames are contrast enhancing lens on the market SPY is happy to help you See Better and
distributed in Australia by CR Surfacing that harnesses the beneficial aspects Feel Better with Happy Lens.
Laboratories and are EXCLUSIVE to of long-wave blue light while offering
independent optometry practices. protection from damaging short-wave • Inspired by Seasonal Affective
blue light. Disorder light therapy studies
• Specific transmission curve
Long-wave blue light helps you See creates superior colour and contrast
Better by enhancing colour, contrast, and enhancement
Cyrus Soft clarity, making colours more vivid and • Long-term health benefits when
Matte Black surroundings more defined. worn consistently
Long-wave blue light helps you Feel For more information on the SPY range
Better by stimulating the brain’s in Australia, email info@crsurfacing.com.
production of serotonin to improve mood, au or make an appointment with one of
increase alertness, and promote a healthy CR Surfacing’s Business Development
circadian rhythm. Managers by calling 1800 334 867.
24 ODMA eye talk LOOKBOOK 2020Caption to go
PPY in herexxx
THE DISCORD
#SEEHAPPYThe Guide
THE GUIDE:
The best prescription
lenses for your sunnies
We’re spoilt for choice this Summer when it comes to sunglass
shopping thanks to innovative new sun lenses from Hoya.
Here’s a run-down of the coolest options worth checking out.
POLARISED OR NOT? BEST POLARISED SUN LENS
Once you’ve tried Hoya Polarised lenses, FOR PROGRESSIVE WEARERS
you’ll always want to wear them! Blinding LifeStyle 3 is Hoya’s new Lifestyle lens,
glare is eliminated by the absorption of available in polarised. There’s 3 design
horizontal light waves. Truer colours are variations so the lens is perfectly
revealed, vision is vibrant and details are matched to your lifestyle: Outdoor,
precise. And your eyes are protected with Urban and Indoor. You can choose one
100% UV blockage. They’re a ‘must have’ design for your everyday clear pair and
for clear vision when you’re outdoors, another for your polarised sunglasses.
especially near highly reflective surfaces Easy to choose, easy to adapt to and
such as roads, water, grass and snow. easy to wear.
26 ODMA eye talk LOOKBOOK 2020If you wear
glasses, there’s
no substitute
for having quality
prescription
sunglasses
outdoors.
IDEAL FOR
DIGITAL NOMADS
Do you spend 2 or more hours a day
outside on digital devices or reading? If
so, then Hoya’s Sync III in polarised is
the perfect sun lens for you. Sync III
enhanced single vision lenses have a
‘boost zone’ at the bottom of the lens
to support and relax the eye muscles,
helping to relieve eye strain and provide
visual comfort in your digital world.
TOP PICK IF YOU
HAVE A STRONG
LENS PRESCRIPTION PERFECT PAIR INSIDE
Hoya’s innovative new High Index & OUTSIDE
Polarised 1.6 and 1.67 material offers Imagine having just one pair of glasses
thinner sunglass lenses than has ever with lenses that are clear indoors,
before been possible. Thanks to Hoya’s darken when you step outdoors, then
patented Thickness Control Technology quickly fade back to clear indoors. Hoya
you can say goodbye to thick, heavy, Sensity lenses change colour according
uncomfortable lenses and say hello to to the light so you never have to carry
sleek, light lenses that don’t leave a red another pair of glasses with you! Highly
mark on your nose. recommended for anybody regularly
moving between indoors and outdoors.
FASHIONISTAS’ FAVOURITE New Sensity Dark and Sensity Shine
Hoya mirror lenses reflect your style delivers extra darkness outside and
and add a radiant, edgy look to any behind the car window. And if you love
sunglasses. They’re now available on the mirror look, then Sensity Shine is for
a wide range of Hoya tint and polarised you. It has a subtle mirror inside which is
sunglass lenses. Hoya mirror coatings more intense in the light.
are available in eye-catching gold,
silver and blue. For a more subtle look www.hoyavision.com.au
there’s light mirror in silver, copper, blue
and violet.
ODMA eye talk LOOKBOOK 2020 27What is Blue light?
The
TRUTH
about
Blue Light
T
his article will focus on blue light One of the most frequently
and the products being offered talked about topics in
which have been designed to the eyewear industry is
reduce exposure. Although the sun is the currently blue light and blue
main source of blue light, the mounting
light blocking lenses.
concerns about exposure to it, particularly
HEV (High Energy Visible Light) are
largely due to society’s increasing use
of smartphones, tablets and computer
screens, all of which emit HEV light.
These potentially harmful high-energy
visible rays also are emitted by modern
LED light bulbs and other high-efficiency
Indoor lighting.
Blue light from the sun can damage
the retina and at risk groups should be
protected including those with a family
history of AMD, smokers, and people highest energy (shortest wavelength) blue much exposure to blue light over the
who are obese. light rays have nearly as much energy as course of a person’s lifetime may
invisible UV rays that have been shown increase the risk of conditions like
SO WHAT IS BLUE LIGHT? to be damaging to the eyes. macular degeneration. In particular,
Firstly there is no standard definition of light on the high-energy end of the blue
“blue light” but this description may help: Blue light (like all types of visible light) light spectrum (sometimes referred to
Visible light consists of a spectrum of can penetrate deeper into the eye than as “violet-blue” light)—appears to have
individual light rays, each with its own invisible UV rays. In other words, the the greatest potential for causing retina
color and energy level. cornea and lens of the eye are exposed to damage. Also, not all wavelengths of
UV, but these rays pretty much stop there. visible light come to a perfect focus inside
This energy is determined by the Blue light, on the other hand, can pass the eye. In particular, short-wavelength
wavelength of the individual light rays. through both the cornea and lens and blue light tends to be slightly defocused
The shorter the wavelength, the more reach the light sensitive retina in the compared with other visible light.
energy a specific light ray has, and vice back of the eye. This can create a violet-blue “blur circle”
versa. Wavelengths are specified in tiny that contributes to a phenomenon called
units of length called nanometers (nm). Because of its high energy and ability to chromatic aberration.
penetrate deep into the eye, blue light has
Blue light is that portion of the visible the potential to cause unwanted changes Chromatic aberration especially affects
light spectrum that has more energy than in the retina over time. visual quality and comfort when viewing
any other rays of visible light. In fact, the In fact, some researchers believe too print on computer screens and other
28 ODMA eye talk LOOKBOOK 2020Blue Lig
What is blue light and its effects?
Visible Light Spectrum
Blue Light
UV IR
Blue light from the
380nm 500nm sun can damage 780nm
Circadian Rhythm: 460–480nm the retina.
Retinal Effects: 420–460nm Ford H.F. Seeing Blue: The Impact of Excessive Blue
Light Exposure. Review of Optometry. 04/2016. https://
www.reviewofoptometry.com/article/seeing-blue-the-
Glare/Scatter: 380–420nm
impact-of-excessive-blue-light-exposure#footnotes
digital displays, and is believed to be a
factor in eye strain that’s common among
users of these devices. Where does blue light come from?
THE GOOD NEWS ABOUT
BLUE LIGHT
Some blue light—particularly visible rays Sun CFL Bulbs LED Lightbulbs LED Screens
on the lower-energy end of the blue light 50x more Emit up to Emit up to Digital devices emit
spectrum—actually is good for you! The powerful than ~25% of harmful ~30% of harmful a high proportion
viewing a screen blue light blue light of blue light
proper amount and timing of exposure to
blue light with wavelengths ranging from
460 nm to 500 nm is very important for
regulating our biological clock (circadian 380nm 700nm 380nm 780nm 380nm 700nm 380nm 700nm
rhythm) which influences our sleep/wake
cycle and general wellbeing. Exposure
to this lower-energy blue light during the For more details about the impact of blue light please refer to the white paper “What We Know - And Don’t Know
day releases hormones that help us feel - About Blue Light” published March 2018.
alert and focused. But too much exposure The Lowdown on Blue Light: Good vs. Bad, and Its Connection to AMD. Review of Optometry. 02/2014 https://www.reviewofoptometry.
com/ce/the-lowdown-on-blue-light-good-vs-bad-and-its-connection-to-amd-109744
to these rays later in the evening can
suppress hormones that help us achieve
ODMA eye talk LOOKBOOK 2020 29What is Blue light?
restful sleep—resulting in drowsiness a weekend day – with the average total eye, the following guidelines may help –
and lack of focus during the following weekly usage of 39.4 hours. subject of course to the opinion of the
day from blue light-induced sleep Eye Care Professional.
disturbances. BLUE LIGHT FILTRATION
Currently there are no studies that SUNGLASSES. SUNGLASSES.
SO HOW MUCH DIGITAL definitively link blue light exposure with SUNGLASSES
SCREEN TIME DO the development of macular degeneration With so much talk these days about the
AUSTRALIANS CONSUME? or other serious eye diseases. However, potential risks that digital devices pose to
Prior to the first release of the Apple given the growing body of laboratory the eyes, it’s easy to forget that the
iPhone in 2007 the world had no cause to research that shows blue light can sun is BY FAR a more potent source of
consider digital devices a necessity. cause damage to ocular tissues, there blue light exposure for most people.
is legitimate concern about the potential
Statistica data shows that the use of risks posed by cumulative exposure to the Common sense blue light filtration
smartphones in Australia reached over high levels of blue light contained begins with quality sunglasses that
16.5 million users in 2017 with a projected in sunlight. significantly reduce the transmittance
19.27 million users expected by 2022. of HEV blue light.
In 2017 adults spent an average of 5.5 Also, there is reasonable concern that
hours per day on their digital devices, 3.14 additional exposure to significant levels CHILDREN
hours of which were on mobile devices. of blue light from digital devices — in Given that kids spend significant time in
addition to increasing the risk of eye sunlight outdoors and are using digital
94% of Australian teenagers, 67% of strain related to chromatic aberration devices earlier and more extensively
primary school aged students and 36% and the potential for circadian rhythm than ever before, today’s young children
of pre-schoolers have their own mobile alteration — may pose incremental risks will have a greater cumulative lifetime
screen based device. Australian children to eye health, and that it may take several exposure to HEV blue light than their older
average 4.6 hours a weekday and 4.5 decades before we fully understand the siblings or their parents. For this reason,
hours on a weekend day on their screens. seriousness of these risks. and given the current lack of strong
clinical evidence regarding potential
For parents the average reported daily In light of current research on the effects longterm effects of decades of increased
use on a weekday is 5.8 hours and 5.3 on (and potential effects) of blue light on the blue light exposure, it seems prudent to
30 ODMA eye talk LOOKBOOK 2020The Royal Children’s Hospital
National Child Health Poll (2017).
Screen time and kids: What’s
happening in our homes? Poll
number 7.
The Royal Children’s Hospital
Melbourne, Parkville, Victoria.
WANT TO KNOW MORE?
It is important to get to know what
products are available to optimise your
vision. Talk to your optometrist to find
out more.
This article has been compiled by Finola
Carey ODMA CEO with assistance from
Ulli Hentschel - Hoya Lens Australia.
REFERENCES
John G Lawrenson Christopher C Hull Laura
E Downie The effect of blue light blocking
spectacle lenses on visual performance,
macular health and the sleep wake cycle: a
systematic review of the literature Ophthalmic
get blue light filtration for all children. HIGH-RISK PEOPLE and Physiological Optics, 2017 https://doi.
In particular, sunglasses or photochromic Lenses that filter blue light for people org/10.1111/opo.12406
Tsz Wing Leung, Roger Wing-hong Li, Chea-su
lenses should be worn outdoors to with a higher-than normal risk of
Kee. Blue-Light Filtering Spectacle Lenses:
reduce daily HEV blue light exposure macular degeneration may be prescribed Optical and Clinical Performances PLoS One
from sunlight. depending on the professional opinion 2017; 12(1): e0169114. doi: 10.1371/journal.
of the eye care practitioner.These high- pone.0169114 https://www.ncbi.nlm.nih.gov/
CONSIDER PHOTOCHROMIC risk individuals may include people pmc/articles/PMC5207664/
LENSES with a family history of AMD and those
Blue-light filtering intraocular lenses (IOLs)
Light-sensitive photochromic lenses who spend long hours outdoors or
for protecting macular health (Protocol) i
are the most convenient and affordable using computers and other digital Copyright © 2015 The Cochrane Collaboration.
way to ensure patients have clear and devices. People who have undergone Published by John Wiley & Sons, Ltd.
comfortable vision in all light conditions. cataract surgery also may be more https://minerva-access.unimelb.edu.au/
susceptible to blue light hazards, handle/11343/58390?show=full.
Modern photochromic lenses can filter depending on the lightabsorptive
Lisa A. Ostrin, Kaleb S. Abbott, Hope M.
up to twice as much HEV blue light than characteristics of the intraocular lens Queener. Attenuation of short wavelengths
standard clear plastic or polycarbonate (IOL) used during their procedure. alters sleep and the ipRGC pupil response.
lenses indoors and more than 80 percent Ophthalmic and Physiological Optics, 2017; 37
blue light outdoors. (4): 440 DOI: 10.1111/opo.12385
ODMA eye talk LOOKBOOK 2020 31Lifestyle
OUTDOOR
Adventure eyewear
Smith ATTACK_6HTX6
Smith LOWDOWNSTEELR_DLD
W
ith 50 years of innovation and enhances clarity and natural colour
design experience, SMITH to let you effortlessly see more detail.
is widely known today as an More detail gives you the advantage
industry leader that pioneers advanced needed to perform confidently and have
eyewear and helmets that incorporate more fun.
dynamic technologies, optimized
performance and clean styling to power This July Safilo Australia & SMITH
thrilling experiences in snow, surf, bike, fish announced the launch of a complete All our eyewear is designed
and any outdoor adventures – as well as in Rx program in Australia that focuses on to see better, perform
your day to day life – with a comprehensive frame fit and performance vision solutions. better, enjoy better.
eyewear collection that exudes modern With the SMITH RX program, customers
style and vibrant personality. in Australia now have the ability to
With a broad range of frames, their get ChromaPop Sun Rx lenses in their
proprietary ChromaPop polarized lens prescription, to see more, so that they
technology and 100% UVA and UVB can do more!
protection, SMITH is at the intersection Concretely, opticians can now, jointly
of sports and lifestyle and hence, serve with their patients, select their preferred
customers of all ages and all horizons. combination of frame and lenses based
Smith LONGFINRX_4VF
on the performance level of the eyewear
Whether it’s hitting the trail at dawn, river to suit the patient for both sun and opticals,
fishing, getting your first glance of the based on their predominant activity.
surf, or just on the way to work in the
morning, ChromaPop™ lenses’ highly By developing a broad range of designs,
efficient polarization and eight layer anti- they seek to ensure they can offer the right
Smith AGENCYRX_63M
reflective coatings eliminate glare and help frame, the right colour and the right fit for
customers see detail and colour beyond each activity:
normal capabilities for unforgettable • Velocity – designed for performance at
adventures full speed
and experiences without limits. • Water – purpose built for advantage on
ChromaPop filters two specific wavelengths the water
Smith BASECAMPRX_OXZ
of light that cause colour confusion. • Land – crafted for all purpose action
By doing this the lens delivers greater • Ridge – modern classics
definition, more natural colour, and • Venture – designed for the leading edge
unmatched clarity to allow you to see more of outdoor style
detail. The ChromaPop lens technology www.safilogroup.com
32 ODMA eye talk LOOKBOOK 2020Amplify Awesome When you see more, you can do more. Experience Chromapop™
What’s new
LENSES
THAT ADAPT
to light
ZEISS AdaptiveSun sunglass lenses
quickly adapt their colour intensity
to the given light conditions.
ZEISS AdaptiveSun Solutions are the
latest ZEISS innovation and will be
launched in October 2019 in Australia and
New Zealand. These tinted lenses can
adapt to the given light conditions. They
always feature a base tint, photochromic
technology and offer full UV protection.
THE ONE ACCESSORY
FOR OUTDOORS
In very bright sunlight, some sunglass
lenses are too bright; if clouds appear,
they can quickly become too dark.
ZEISS AdaptiveSun Solutions make all
these annoyances a thing of the past.
Whether you’re active and hiking across
fields or in the shade cast by mountains
or if you are in a park, the light intensity
will change frequently. Today nobody
must do without complete UV and glare
protection – you can have it all in just one
pair of glasses.
ZEISS AdaptiveSun Solutions
use the “from dark to darker”
system. These prescription
sun lenses offer an initial light UV PROTECTION
absorption of 60%. Should AND STYLE IN ONE
the light conditions change, ZEISS AdaptiveSun lenses mean
the lenses will darken by up consumers can always expect full
to 97% absorption in just 18 UV protection, regardless of the
to 35 seconds. This is a huge tint strength. They’re just as much
benefit for consumers, and it
of a fashion statement, available
also means there’s no need to
change glasses.
in three colours, either with a full
The ZEISS Outdoor portfolio or gradient tint: Grey, Brown or
offers different options with Pioneer (grey-green). The gradient
ZEISS AdaptiveSun and ZEISS tinted sun lenses have an initial
AdaptiveSun Polarized. absorption of 75% in the darkest
www.zeiss.com.au to 25% in the lightest area. Even
ZEISS DuraVision Mirror UV
coatings are no problem and create
a very special fashionable effect.
34 ODMA eye talk LOOKBOOK 2020Our latest
innovation in
sunglass
lenses
Smart sunglass lenses that
adapt to changing light.
ZEISS AdaptiveSun Solutions
ODMA eye talk LOOKBOOK 2020 35Profile
KO4707.P. Also available
in Black & Purple.
KO4990.BR. Also available
in Matt Black & Matt Grey.
KO3322.MBL. Also
available in Purple & Pink.
ABOUT
Ugly Optics
U
gly Fish is a leading Aussie
eyewear label that was established
in 2003. In the past Ugly Fish
specialised in functional adult & kids
sports polarised sunglasses, motorcycle
riding eyewear & safety glasses. As of PKR729B.SM. Also available in
Matt Black and Grey Smoke.
2019 the brand has further expanded its
footprint and become a total eyewear
solution provider with both sunglasses
and prescription spectacles now available
for toddlers, kids, adolescent and adults
in a variety of sizes which ensure we have
something for every user and budget.
Everything we do focuses firstly on PKR715 O.SM Also
available in Matt black
comfort and function so you will feel the and Blue Smoke.
difference from the moment you put on
one of our frames.
To find out more please contact UGLY
HQ on 1300 369 574 or click on where to
buy to locate your nearest optometrist
stocking Ugly Fish Optics.
36 ODMA eye talk LOOKBOOK 2020FLASH PN24144
BL.SM+AR. Also
available in Brown Lens.
As of 2019 the brand has
further expanded its footprint PT24999 GUN.SM+AR+B.
Also available in Smoke lens.
and become a total eyewear
solution provider
with both sunglasses and
prescription spectacles.
PT6477 BR.BR+AR. Also
available in Black Smoke.
PU5311 BL.SM. Also
available in Brown lens.
ODMA eye talk LOOKBOOK 2020 37WHY CHOOSE MAUI JIM SUNGLASSES? SEE TRUE BE WELL Glare washes out colours, obscures details, and fatigues Just like your skin, your eyes need protection from your eyes. PolarizedPlus2® lenses eliminate 99.9% of exposure to the sun’s rays. PolarizedPlus2® lenses harsh glare, allowing you to see the world at its brilliant eliminate 100% of UV radiation and provide protection best. Featuring the industry’s most advanced production against a number of additional stresses, helping your techniques, our patented processes create an amazing eyes stay healthy so you can keep taking in all the difference you’ll see immediately. world’s beauty. LIVE FREELY PERCEIVE MORE Our sunglasses are meant to be worn on sunny and Many sunglass lenses simply darken your view, dimming cloudy days, on the beach and city streets. They are there and fading colour for a flat, low-contrast perspective. to protect your eyes and reveal the world’s brilliance, so the Our PolarizedPlus2® lenses enhance the colours your last thing we want is for you to worry about them. eyes naturally perceive, so you see vibrant, saturated Our PolarizedPlus2® lenses incorporate a number of colours with a higher level of contrast and greater technologies specifically intended to maximise durability depth perception. and convenience. STYLE: AH DANG STYLE: NAUTILUS STYLE: CINDER CONE
BENEFITS OF MAUI
BENEFITS OF MAUI
JIM SUNGLASES
JIM SUNGLASSES
Hyper-Precise Polarisation
SKIN CANCER PREVENTION Hyper-Precise
PolarizedPlus2® Polarisation
delivers the
SKIN CANCER PREVENTION PolarizedPlus2® delivers
Our sunglasses have earned the Skin Cancer
highest level of efficiency in the
blocking
Our sunglasses
Foundation Seal have earned the Skin Cancer
of Recommendation as an highest level of efficiency in blocking
horizontal glare. Known as the most
Foundation Seal of Recommendation as an
effective UV filter for the eyes and surrounding
effective
horizontal glare.horizontal
common glare, Known asglare
the most
skin. The UV filteralso
frames for the
playeyes andsosurrounding
a role, larger frames
skin. The frames also play a role, so
and wraparound styles should be consideredlarger frames
for common glare,
reflects from anyhorizontal glareor
flat, smooth
and wraparound
outdoor styles should be considered for
activities. reflects from any flat, smooth or
shiny surface.
outdoor activities. shiny surface.
EYE COMFORT & STRENGTH
Anti-Reflective Treatment
EYE COMFORT & STRENGTH
Anti-Reflective Treatment
Just as glare can affect the view in
By eliminating 99.9% of glare and reducing the Just
By eliminating
impact 99.9%
of the sun’s of glare and
brightness, ourreducing the
lenses allow front as
of glare can affect the glare
you, “bounce-back” view in
impact of the sun’s brightness, our lenses allow front
from of you, “bounce-back”
behind can cause the eyesglare
your eyes to stay relaxed. Without the need to
your eyes
squint andto stay relaxed.
strain, you can Without
avoid eyethe need to
fatigue, from behind
to strain and can cause
impact theview
your eyesof
squint and strain, you can avoid eye fatigue,
wrinkles around the eyes, and even headaches. to
thestrain
world.and impact
This your essential
patented, view of
wrinkles around the eyes, and even headaches. the world. This patented, essential
treatment blocks reflected light and
BLUE-LIGHT PROTECTION treatment blocks reflected light and
glare from behind and below.
BLUE-LIGHT PROTECTION glare from behind and below.
High-energy Visible Radiation (HEV), also
High-energy
known Visible
as blue light, Radiation
has lower (HEV),
energyalso
rays than A Patented, Proprietary
known as blue light, has lower energy rays
UV, however recent research suggests they than A Patented, Proprietary
UV, however
Formula
can penetraterecent
the eyeresearch suggests
and cause damage.theyOur Formula
can penetrate the eye and cause damage.
patented lens technology provides 95% HEV Our We infuse our lenses with a
patented lens technology provides 95% HEV
We infuseblend
patented our lenses with
of three a Earth
rare
reduction without removing the blues.
reduction without removing the blues. patented
elements blend of three
to enhance rare
red, Earth
green and
elements to enhance red, green
blue light waves. These elements and
SCRATCH RESISTANCE blue light waves. These elements
SCRATCH RESISTANCE increase and balance the saturation
Our glasses naturally provide a high level of increase and balance the saturation
Our glasses
scratch naturally
resistance. Weprovide
enhancea high
theirlevel of
durability of colours we need to see and filter
scratch resistance. We enhance their durability of colours we need to see and filter
and long-term performance by applying our out the colours we cannot see.
and long-term
proprietary performancetreatment
CLEARSHELL® by applying to our
both the out the colours we cannot see.
proprietary CLEARSHELL®
front and back of the lens. treatment to both the UV Elimination
front and back of the lens. UV Elimination
Our lenses block 100% of all
Our lenses block 100% of all
WATER & OIL PROOF harmful UV rays, protecting your
WATER & OIL PROOF harmful UV rays, protecting your
We utilise proprietary lens coating treatments eyes from damage and long-term
Wemake
utiliselife
proprietary lens coating treatments eyes from damage and long-term
to a little easier. The waterproof health risks. Sunglasses that do not
to make life a little easier. The waterproof
component helps to shed water and snow. The health risks. Sunglasses that do not
component component
helps to shed water and snow. The
provide UV protection can actually
oleophobic repels grease and makes provide UV protection can actually
oleophobic component repels grease and makes cause more damage because they
smudges and fingerprints easier to wipe away cause more damage because they
smudges
on both the and fingerprints
front and backeasier
of the to wipe away
lens. shade the eye, allowing for more UV
on both the front and back of the lens. shade the eye, allowing for more UV
rays to hit the pupil.
rays to hit the pupil.You can also read
