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                    VV                      MARCH 2019
                                     Vision Now magazine
Mod. Amal昀 COL.02 - Riviera COL.01

                                               #EyesOnAspinal   eyespace-eyewear.co.uk   01527 870 550
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
NOW AVAILABLE AT

T: 02920 883009
E: lensteccc@lenstec.co.uk
www.lenstecopticalgroup.co.uk
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
Inside
                  V
      VV
   Vision Now magazine is published by
                                                               9

   Peekay Publishing Ltd for The PK National

                                                               21                                                               11
   Eyecare Group Ltd, the UK’s largest
   purchasing group for independent opticians.

         News
  4

  7
         Optinet expands due to
         increased demand
         PI becomes contact lens distributor
                                                                   Editor’s comment
  9      Alcon named a top employer                                               The news that the Federation of Manufacturing Opticians (FMO)
 11      FMO confirms MAG partnership                                             has committed to Optrafair, in partnership with the Mark Allen
         to 2023                                                                  Group, until 2023 will no doubt provoke mixed reactions (see News
 13      BCLA launches webinar meeting                                            page 11). The one question that won’t go away is: how can UK
 15      New Barbour sun styles                                                   optics continue to sustain two annual trade shows? The answer
         from Norville                                                            may lie in their increasing differentiation – but it’s a tricky
                                                                   question with no easy answer.
15 An independent view
         Power of information                                      In the meantime, Optrafair 2019 is upon us so turn to page 23 to see what NEG’s
                                                                   preferred suppliers have in store. Do make sure you visit Optinet, which recently
17 Developing thoughts                                             reported 2018 as being its most successful year ever (see News page 4). Increasing
         Making Turing proud                                       demand for Optinet PMS, in particular FLEX, has necessitated a physical expansion
                                                                   at the company’s offices in Malvern. This, in turn, has enabled the introduction of
21 Product profile                                                 an in-house training facility for all practice staff to get hands-on with FLEX. Hear
         Pioneering optical technology                             more about the Optinet ‘success story’ in this month’s Developing Thoughts
                                                                   (page 17).
23 Optrafair preview
         Invaluable resources and                                  If you’re feeling the need for speed, then you’ll want to make a beeline for NEG’s
         premier products                                          fantastic competition running exclusively for NEG members in partnership with
                                                                   Seiko Optical – in celebration of the Group’s 40th anniversary year (see pages 18
28 Style Spotlight                                                 and 19). The amazing prize is a pair of hospitality tickets to the British Touring
         Sustainable eyewear conserving                            Car Championship with Seiko sponsored driver, Matt Simpson, and his Simpson
         the planet                                                Racing Team. The draw will take place on the Monday of Optrafair, so get texting
                                                                   and good luck!
30 Suppliers’ directory
                                                                   Nicky Collinson
                                                                   Editor
    @PK_NEG

Editor            Nicky Collinson BA (Hons)
                  nicola.collinson@nationaleyecare.co.uk
Editorial PA      Sharon Hicks                                     The Editor welcomes letters, articles and other contributions for publication in the magazine and reserves the
                  s.hicks@nationaleyecare.co.uk                    right to amend them. Any such contribution, whether it bears the author’s name, initials or pseudonym, is accepted
                                                                   on the understanding that its author is responsible for the opinions expressed in it and that its publication does
Fashion Editor    Joan Grady                                       not imply that such opinions are those of The PK National Eyecare Group Ltd. Articles submitted for publication
                  jgparischats@wanadoo.fr                          should be original, unpublished work and are accepted on the basis that they will not be published in any other
                                                                   journal. Acceptance of materialfor publication is not a guarantee that it will be included in any particular issue.
Business Editor Phillip Mullins FBDO                               Copyright © 2019 for Peekay Publishing Ltd. All rights reserved. No part of this publication may be reproduced or
                p.mullins@nationaleyecare.co.uk                    transmitted in any form or by any means, including photocopying and recording, without the written permission
                                                                   of the publishers. Such written permission should also be obtained before any part of this publication is stored in
Design and                                                         a retrieval system of any nature.
Production        Rosslyn Argent BA (Hons)
Publisher         Michael C Wheeler FCOptom DipCLP FSMC FAAO

                 VISION NOW is published by Peekay Publishing Ltd for The PK National Eyecare Group Limited, Clermont House, Cranbrook, Kent TN17 3DN
                                               VISION NOW is printed by P&P Litho Ltd, Ashford, Middlesex TW15 1AB

                                                                                                                                                            Vision Now MARCH 2019        3
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
NEWS                                              2     Optinet

                                                    Optinet, NEG’s IT division, has declared 2018 its most successful year ever with record
                                                    installations of its flagship Optinet FLEX practice management system (PMS). Due to this
                                                    rapid growth, the company has doubled the size of its offices in Malvern, Worcestershire,
                                                    and opened a dedicated on-site training facility. The new training facility will allow practice
                                                    teams to attend for special training days – such as the ‘new join’ course to bring new
      1    ABDO                                     members of practice staff up to speed on using Optinet FLEX.

                                                    Phil Mullins, NEG operations director, said: “From the outset, Optinet’s fundamental aim
                                                    was to produce an affordable system that was easy for all members of practice staff to use;
                                                    one that worked with the practice rather than the practice working with the software. We
                                                    are immensely proud of how far Optinet has come over the past 30 years – thanks in no
                                                    small part to our hard-working Optinet team. We believe that Optinet FLEX is one of the
                                                    most powerful practice management systems on the market today. We will continue to
                                                    invest in our success – working with our users to develop the software so that Optinet FLEX
                                                    remains at the heart of their business success.”

                                                                                                     exclusive distribution rights throughout the
                                                      3     Dunelm Optical                           UK and Ireland. Launching at Optrafair
                                                                                                     Exchange, the new eyecare collection
                                                                                                     includes ultimate-performance single vision
                                                                                                     and progressive lenses, as well as lens
                                                                                                     coatings adapted from Leica’s sport optics
                                                                                                     and its premium camera lens production.

                                                                                                     Tanya Storey, commercial manager for lens
                                                                                                     and laboratory at Dunelm Optical, said:
                                                                                                     “Leica Eyecare’s engineers are continuously
                                                                                                     striving for the limits of what is technically
                                                                                                     feasible and for them optics is a passion.
    Dedicated ABDO CET Theatre programme
                                                                                                     The goal is to ensure the uncompromising
    This year’s ABDO CET programme at                                                                performance of optical lenses and to offer
    Optrafair Exchange (31 March to 1 April) will                                                    spectacle wearers the perfect viewing
    see CET lectures, peer discussion and                                                            experience. The Leica Eyecare brand is a
    discussion workshops running on all three                                                        supreme product and an excellent addition
                                                    Exclusive distribution deal
    days. Lectures include: ‘Dementia, dignity                                                       to our lens collection. Leica Eyecare’s
    and the optician’ by Elaine Grisdale;           Dunelm Optical has unveiled a new                demand for perfection in both
    ‘Through a child’s eyes’ by Alicia Thompson;    partnership with Leica Eyecare, the premium      manufacturing and quality ensures the best
    and ‘Modern frame materials’ by Amy             global lens brand, after having secured          viewing experience for the lens wearer.”
    Seaman. Peer discussions will be led by
    Daryl Newsome and Max Halford on ‘Cases
    from contact lens MECS clinics’, while            4     Norville
    discussion workshops will centre on
    ‘Complying with supervision in practice’ and
    be led by Phil Hall. In addition, Daniel
    Williams will present a lecture/discussion
    workshop titled, ‘Communication,
    accessibility and visual impairment’.

    All ABDO CET will run in the designated
    ABDO CET Theatre and places will be
    available on a first come, first served basis
    each day. ABDO’s stand (A10) will, as usual,
    welcome members and non-members alike
    to meet the departmental teams, including
                                                                                                                               Mai-Zee model MZ068
    from the ABDO National Resource Centre,
    the Membership Department and                   New to the Mai-Zee collection from Norville Eyewear for 2019 is model MZ068. This retro
    Examinations Department. ABDO College           style is available in a 49 eye size with a colour palette of black and tortoiseshell. The Mai-
    will also be there fully stocked with the       Zee collection is described by Norville as offering “simple and chic styling at an affordable
    latest books and courses information.           price for the modern day fashion conscious woman”.

4   Vision Now MARCH 2019
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
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                                              infouk@luneautech.com - www.luneautech.co.uk                               Stand A30
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
NEWS

  5     Lenstec/Pennine                             6     Heidelberg Engineering

                                                   Heidelberg Engineering has announced the CE marking of the Spectralis High Magnification
                                                   Module. The non-invasive module makes optimal use of the confocal scanning laser
                                                   ophthalmoscopy (cSLO) technology of Spectralis to resolve retinal microstructures by
                                                   diminishing intraocular stray light coming from outside the focal plane. It combines the
                                                   selectivity of laser light with confocal scanning to provide infrared fundus images with a
                                                   level of detail and clarity not available from fundus photography, says the company. The
                                                   module can be used effectively even in patients with cataracts because of the minimised
                                                   effects of light scatter.

                                                   Dr Giovanni Staurenghi, professor of ophthalmology at the University of Milan, Italy, was
                                                   one of the first clinicians to try the High Magnification Module. He said: “It’s promising to
                                                   be able to obtain infrared fundus images with such a degree of magnification with our
Invu’s polarised lens dispensing aid               regular Spectralis device. It seems like we are seeing down to the photoreceptor level. We
                                                   have just started using the High Magnification Module as part of our multimodal imaging
Available from Lenstec and the Pennine             approach and we are looking forward to exploring its full clinical value.”
Optical Group, Invu sunglasses by the Swiss
Eyewear Group are designed and engineered
in Switzerland and feature the latter’s
proprietary ultra polarised lens technology.
                                                     7    Rodenstock
The new collection features a wide choice
of elegant and contemporary styles for both        The Porsche Design P’8664
men and women. In addition, Invu supplies          Glued Visor is described as
highly innovative LCD screens that allow           “an innovative masterpiece”.
patients to experience the unique benefits         Four years in the making,
of the lenses in-practice.                         the frame was designed by
                                                   Studio FA Porsche and
Lenstec’s 2019 Invu Polarised Rx Programme         developed in conjunction
is driven by polarised technology across all       with the Rodenstock
indices including CR39, Trivex, polycarbonate      engineering department
and high indices – available in single vision,     in Munich.                                                                 Iconic sunglass design
bifocal and digital varifocal lens types. The
package also incorporates some of the very         The iconic sunglass model is precisely manufactured in titanium using the so-called
latest polarised material options including        ‘formed-in-place’ technology. The shield with silver mirror coating is fixed into the front by
polycarbonate graduated and Infinite Grey          a special elastic adhesive and is precisely applied with a six-axis robot. As inspiration for
35-9 per cent LTF.                                 the concept is the insertion of a windshield into a vehicle.

  8     Positive Impact

                                                                                                    to be working with Positive Impact,” said
                                                                                                    Tony Sommer, senior vice president of
                                                                                                    global sales and marketing for VTI. “PI’s
                                                                                                    skill, relationships and business acumen
                                                                                                    make them a natural fit with VTI, and we
                                                                                                    are looking forward to great outcomes for
                                                                                                    patients and practitioners in the UK.”

                                                                                                    PI managing director, Maxine Green,
                                                                                                    commented: “Positive Impact is delighted to
                                                                                                    have been selected by VTI to represent
                                                                                                    NaturalVue in the UK. Finally, there is a
                                                                                                    centre distance lens, with all the vision
                                                                                                    benefits that it brings and that also provides
                                                                                                    good near vision for presbyopes. This is
                                                                                                    another unique and patented technology
New UK representative for one-day contact lenses
                                                                                                    that fits our business philosophy of working
Positive Impact has become an authorised           Technologies, for the NaturalVue (etafilcon A)   with best in class products.” Find out more
distribution partner with Visioneering             brand one-day contact lenses. We’re thrilled     about the products at www.vtivision.com

                                                                                                                          Vision Now MARCH 2019        7
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
INTRODUCING
 ALCO N MU LTI FO C AL FA M I LY
                                            ®

             1 D ESI G N • 1 FIT TI N G G U I D E • 3 PRO D U CTS

PERFORMANCE DRIVEN BY SCIENCE ™

12363 © 2018 Novartis. DAILIES TOTAL1 Multifocal , DAILIES AquaComfort PLUS Multifocal, AIR OPTIX AQUA MULTIFOCAL, Alcon and the Alcon logo are trademarks of Novartis AG.
GB/VC/VCG/10/17/0168
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
NEWS

  9     Stepper                                                                                      11 International Eyewear

Crisp, contemporary styling

The Stepper SI-30135 features a crisp, contemporary front paired with super-slim beta
titanium sides in a complementary finish. These premium metal elements have been used to
soften the look of the frame whist adding durability, flexibility and lightness. The style, which
weighs just 5.8g, is available in Poppy Black, Ocean, Green Rose (pictured) and Lilac Brown.
                                                                                                                              Latest styles released
“As with all Stepper frames, the true beauty lies in experience of the wearer,” said Peter
Reeve, Stepper UK managing director. “With a TX5 front, the frame is moulded into an                New releases to the Eschenbach Optik
anatomical design that won’t lose its shape. It’s a very good feeling when a frame looks            Titanflex, Brendel and Humphrey’s
good and gives day-long comfort.”                                                                   collections have been released, available
                                                                                                    from International Eyewear. There are nine
                                                                                                    new styles in the Titanflex collection,
                                                                                                    manufactured in Germany with a brand
 10 Alcon                                                                                           heritage spanning more than 30 years.
                                                                                                    New Skeleton styles show off their metal
Alcon’s offices in the UK, France, Germany, Poland, Russia, Spain and Switzerland have              construction with translucent hi-tech
been certified by the Top Employers Institute, an independent HR certification organisation.        T15 plastic.
Alcon has also received certification in South Africa. The Top Employers Institute assesses
participants through a proprietary global HR Best Practices Survey. To be certified,                The new Helmet Titanflex concept,
organisations must successfully meet the minimum standard set out by the institute, which
                                                                                                    designed and developed by motorcycle
evaluates the implementation of these HR practices and reviews how they are supported
                                                                                                    enthusiasts, has led to the release of two
through Strategy, Ownership, Measurement and Technology.
                                                                                                    frames crafted to wear inside a motorcycle
“We are extremely proud to receive the Top Employer Europe certification, which                     helmet. Catering for comfort with straight,
demonstrates our determination to nurture our associates to develop and succeed within              ergonomic temples composed of proven
the company,” said Ian Bell, president international at Alcon. “Through a compelling HR             Titanflex material, the frames are available
programme, our goal is to attract and retain the best talents by offering a strong and              in a sporty rectangular eye shape with pilot
rewarding culture where individuals can make an impact by helping people see better.”               lenses and two-tone colours.

 12 CooperVision

                                                  CooperVision’s contact lens manufacturing          “Achieving LEED certification is more than
                                                  facility in Alajuela, Costa Rica, has been        implementing sustainable practices said
                                                  awarded prestigious LEED (Leadership in           Mahesh Ramanujam, president and CEO,
                                                  Energy and Environmental Design) rating           USGBC. “It represents a commitment to
                                                  Silver certification for its environmentally-     making the world a better place and
                                                  conscious design and operation. The               influencing others to do better. Given the
                                                  100,000-square-foot site, opened in 2016,         extraordinary importance of climate
                                                  produces the company’s popular Clariti 1-         protection and the central role of the
                                                  day silicone hydrogel contact lenses. It is       building industry in that effort, CooperVision
                                                  believed to be the only LEED Silver-certified     demonstrates their leadership through LEED
CooperVision’s plant in Costa Rica                contact lens manufacturing site in the world.     certification of its Costa Rica site.”

                                                                                                                          Vision Now MARCH 2019        9
VVVMARCH 2019 - eyespace-eyewear.co.uk - National Eyecare Group
Visit
                                                         stand
                                                         A60 at
                                                        Optrafair

Love Your OCT. Guaranteed.
                                                                    313260-001 UK.BE18 ©Heidelberg Engineering GmbH

We are so confident you will love your SPECTRALIS
that if for any reason you don’t, whether you rent or
lease, we guarantee to take it back after 18 months
with no further obligation*.
*See www.heidelbergengineering.co.uk/tc
for full terms and conditions.
NEWS

        Federation of
 13                                                                                                      15 Go Eyewear
        Manufacturing Opticians

                                                                                                                        Travelling the world with Bulget
Optrafair Exchange contract renewed until 2023

The Mark Allen Group (MAG) has won its bid to continue to run Optrafair, alongside the                  ‘A lifetime journey’ is the theme of the
                                                                                                        spring/summer 2019 Bulget Occhiali
Federation of Manufacturing Opticians (FMO) until 2023. MAG has been running the event
                                                                                                        Collection, available from Go Eyewear. The
since 2016, when it acquired Optician magazine, and fought off a counter bid from another
                                                                                                        latest campaign is all about telling a story of
organiser. Andy Yorke, FMO chairman, said: “As a member organisation we have a
                                                                                                        travelling the world, living glorious moments
responsibility to do what’s right for our members and to listen to them. The scale of the
                                                                                                        and discovering the unseen. The key design
majority in favour of Optrafair and MAG demonstrates the members’ commitment to both
                                                                                                        references of the collection are the classic
the show and to MAG, giving us the support to go forward knowing we have the full                       and retro styles reinvented with modern
backing of the industry. Exciting times lie ahead.”                                                     features and the introduction of beta
                                                                                                        titanium for the first time. Our photograph
MAG event director, Ed Wyre, said “This is fantastic news. Optrafair is such an important               shows models BG6305 and BG1597UT. The
event in the industry and we are delighted to extend the partnership with FMO and the                   latter is a new double-bridged round aviator
wider sector, allowing us to take Optrafair to the next level. We know there is so much                 style. This beta titanium frame with acetate
potential for this event, and we now have a clear mandate to improve every aspect of the                temple tips is available in four colours.
show – ensuring it continues to address the needs of not just visitors and exhibitors, but
also the whole optical industry.” Turn to page 24 for our preview of what NEG’s preferred
suppliers will be showcasing at this month’s show.                                                       16 Dunelm Optical

                                                                                                        To coincide with its 50th Anniversary,
 14 Positive Impact                                                                                     Dunelm Optical has re-structured its senior
                                                                                                        management team. Following the sad
                                                     when disposables can’t cope’ and includes live     passing of CEO Peter Beaumont last year,
                                                     patient fitting demonstrations. Indie Grewal       the company has decided to focus on the
                                                                                                        family aspect of the business. David Baker
                                                     will reprise his keynote address, ‘Successfully
                                                                                                        has left his role as managing director, with
                                                     commercialising the niche contact lens
                                                                                                        Oliver Beaumont now assuming day-to-day
                                                     practice’. The meeting will offer CET points,
                                                                                                        responsibility for the company.
                                                     contact lens vouchers and an exhibition.
                                                                                                        Oliver said: “The Beaumont family has been
                                                     PI’s director of marketing and professional        in the optical business for seven generations
                                                     services, Nick Atkins, said: “Following            now. The Dunelm Optical brand and the
                                                     delegate feedback, this event will deliver         Beaumont family are inseparable, well known
                                                     more hands-on workshops and thanks to              and well respected throughout the industry for
           Nick Atkins at last year’s club meeting
                                                     the fantastic facilities at the NRC, interactive   service, quality and value. I am proud to be
Positive Impact’s (PI) next Specialist Club          live fitting demonstrations of an astigmatic       following in my father’s footsteps and I hope
meeting will be held at the Association of           patient will be beamed from the clinic into        that one day my son will take up the reins
British Dispensing Opticians’ National Resource      the main seminar room.” To book email              after me.” The company thanked David Baker
Centre (NRC) in Birmingham on 21 March. The          specialistclub@positiveimpact.co.uk or visit       “for his excellent hard work and exceptional
theme is ‘Astigmatism: contact lens options          www.specialistclub.uk                              commitment over the last three years”.

                                                                                                                              Vision Now MARCH 2019        11
Every frame tells a story

                                                 TX 5 / Titanium

Stepper (UK) Limited
11 Tannery Road
Tonbridge
Kent
TN9 1RF
01732 375975
www.stepper.co.uk                   Frame style shown: SI-20090
NEWS

        British Contact
 17                                                   18 Marchon
        Lens Association

                                                                                                                           Iconic emblem reinterpreted
Webinar co-host Sarah Morgan
                                                     Salvatore Ferragamo has reinterpreted its famous icon – the Gancini – to create a pair of
For the first time, the British Contact Lens         sunglasses characterised by modern geometric proportions and glamorous nuances. Starring
Association’s (BCLA) evening scientific              over time in a variety of creations, spanning from jewelry to handbags and shoes, the Gancini
meeting will be presented as an online               emblem is the distinctive design feature of the new feminine silhouettes. The oversized front
webinar. The session, titled ‘It’s in their hands.   structure is offset with thin metal temples engraved with the classic Salvatore Ferragamo
How to optimise contact lens compliance              logo and is finished with signature round temple tips for a sophisticated touch. The style is
and ensure our patients love their lenses’           available from Marchon in a variety of frame and gradient lens colour combinations.
will be hosted by Professor Philip Morgan
and Sarah Morgan from 6.30-7.30pm on 12
March. They will explore current thinking
around contact lens compliance and provide
                                                      19 FODO
evidence-based steps that should be adopted
by contact lens wearers to minimise their risk       The Federation of Ophthalmic and Dispensing
of contact lens associated inflammatory              Opticians (FODO) has appointed Harjit Sandhu
events and infections.                               as its first-ever managing director. Harjit,
                                                     who was previously director of policy and
Professor Morgan said: “Given that lens              strategy at the National Community Hearing
contamination is probably related to the             Association (NCHA), will now run the four
adequacy of hand washing hygiene and lens            FODO businesses: FODO, FODO Ireland, the
care of our patients, it is fair to state that the   NCHA and ophthalmology partnerships.
chances of an inflammatory event or infection
during lens wear depends on the compliance           Harjit said: “I am delighted to take on this key
our patients have with the best lens wear            role with such a wide remit, especially at this
practices. It is, literally, in their hands.”        important and challenging time for the eye
                                                     and hearing health sectors. We will continue
* Early bird booking for the BCLA’s clinical         to support sector growth and ensure that our
conference and exhibition closes on 31               members remain at the forefront of meeting
March. The Association is also now seeking           the nation’s eye and hearing health needs by                         New FODO MD, Harjit Sandhu
nominations for its 2019 awards, including           carving out new opportunities and tackling
Dry Eye Practitioner of the Year, Industry,          emerging risks head on.” David Hewlett,            strategic partnerships. Ann Blackmore, FODO’s
and Young Contact Lens Practitioner of the           current FODO CEO, will take up the new post        current director of policy and strategy, is
Year awards. Visit www.bcla.org.uk                   of director for leadership, transformation and     leaving to work as a consultant.

 20 General Optical Council

General Optical Council (GOC) interim chief          continue the work I have done over the last        its interim director of education, Dr Subo
executive and registrar, Lesley Longstone,           six months to deliver our regulatory functions     Shanmuganathan. Originally appointed on a
has been appointed to the role                       and education reforms. It is also time for us      contract until June 2019, Dr Shanmuganathan
permanently. Lesley, who joined the GOC              to develop our next strategic plan, to take        will remain at the GOC until at least March
last September, said: “I have really enjoyed         effect from 2020.”                                 2020, leading the Education Strategic
my six months in the role and am delighted                                                              Review. Vicky McDermott has stood down
to be staying on a permanent basis. I will           The GOC has also extended the contract of          permanently as CE and registrar.

                                                                                                                             Vision Now MARCH 2019       13
MZ046 c2
           MZ062 c2

                         MZ060 c2
                                               MZ037 c2
                                    MZ060 c1

                                                  MZ052 c2

                                                For more information call our
                                               sales office on: 01452 510321

                                                  Email: sales@norville.co.uk

                                                          View the collection online:
MZ068 c1                                                      www.norville.co.uk
NEWS

 21 Norville

                                                                     AN INDEPENDENT VIEW

                                                                     Power of information
                                                                     The flow of information between hospital eye
                                                                     departments, ophthalmologists, GPs and optometrists
                                                                     varies enormously in England. In some places,
                                         Classic aviator sun style   particularly where direct referrals take place between
                                                                     optometrists and ophthalmologists, clinical reports flow
Norville has released two new polarised sun models in the
                                                                     routinely between one and the other, resulting in a
Barbour collection – BS073 and BS074 – both aviator styles. The
                                                                     better patient experience and optimal eye health care
Barbour collection offers a number of unisex designs appealing
                                                                     outcomes. In other places, exactly the opposite is true.
to a wide market, says the company. Model BS073 is a classic
design in traditional metal, whereas the BS074 is all acetate,       Referral processes in some places are multi-layered and
delivering an unusual finish. All models are supplied with a         information flow between ophthalmologists and
Barbour branded hard case and microfibre cleaning cloth.             optometrists is minimal; in some cases non-existent.
Pictured is model BS073 in Brown, which is also available in
                                                                     The AIO wrote to NHS England on this subject, calling for
Gun. The collection can be viewed on Norville’s website.
                                                                     ophthalmologists’ reports to be sent as a matter of routine
                                                                     to patients’ optometrists – thus ensuring the best outcomes
 22 Maui Jim                                                         for patients who have had hospital treatment. NHS England
                                                                     has responded in a positive way, but advised that from a
                                Hawaii-based sunglasses and          timing perspective much will depend on new computer
                                eyewear brand Maui Jim has           systems being implemented aligned to the Paper Switch
                                signed a multi-year                  Off (PSO) initiative. The good news is that the move is
                                partnership with Manchester          happening and should allow for seamless access to patient
                                United. Maui Jim will supply         records. The not so good news is that there are a variety of
                                the Manchester United first          systems being implemented dependent on local clinical
                                team, academy and women’s            commissioning groups and interfaces with practice IT
                                teams with glasses from              systems. The AIO will remain engaged with NHS England as
                                their sun and optical ranges.        progress is made.
                                As part of the agreement,
                                                                     What is very encouraging is recognition by NHS England
                                Maui Jim eyewear are
                                                                     that primary eye health care can be delivered successfully
                                available to fans in the Old
Part of the family                                                   in the community taking pressure off overstretched
                                Trafford Megastore. They will
                                                                     hospital eye departments and GP practices. There is a
also celebrate the partnership by launching a co-branded
                                                                     recognition that GPs are very often simply acting as
eyewear collection designed with fans in mind later this year.
                                                                     ‘middle-men’ in the referrals process. What is frustrating is
                                                                     that it is taking so much longer to deliver improved and
Maui Jim’s VP of global marketing, Jay Black, commented:
                                                                     consistent referral processes and information sharing in
“We are thrilled to welcome Manchester United to the Maui
                                                                     England than in Scotland and Wales. Shared information in
Jim ‘Ohana – Hawaiian for family. For us, it is an honour to
                                                                     particular has a great deal to offer at every stage of the
partner with one of the world’s most successful sports teams,
                                                                     process, whether it be improving referrals to hospitals or
within the world’s most popular sport.”
                                                                     implementing optimal care for patients following
                                                                     treatment. It is the power of information, and we need to
 23 Essilor Vision Foundation                                        release it as soon as possible.

The Essilor Vision Foundation has donated one million pairs
of glasses to people in need around the United States since
it began operating in 2007. “Essilor Vision Foundation strives
to give people a brighter future by helping them see the
world clearly,” said Becky Palm, president and executive
director of the Essilor Vision Foundation. “We are thrilled to
have made clear vision a reality for more than one million
people, but we did not do it alone. We are tremendously
grateful to the eyecare professionals, schools, vision non-
profits and community advocates who support us and
rallied to provide over one million people with eyeglasses.”

                                                                                                                   Vision Now MARCH 2019    15
SOMETIMES,
 THE LAST THING YOU NOTICE IS

 PRECISION
 BUT IT IS THE FIRST THING YOU MISS.

  Precision is a promise of great things
  to come. And when it comes to this,
  no one is more dedicated to precision
  eyewear than Seiko. It’s a promise of
  excellence that can be experienced in
  all we do and all you see.

For more information email infouk@seikovision.com or call 01452 610 033
PRACTICE MATTERS

             Developing thoughts
                                   The way Optinet has evolved over the past 30 years would make Alan Turing proud,
                                   writes Phil Mullins.

                                   Making Turing proud
In the 40 years that NEG has been working                                                                  Scottish EGOS payments. This year will see
with, and supporting, the UK’s independent                                                                 even more progress, with integration with
opticians, we have seen many changes. As                                                                   Xero accounting software and the launch of
a group, we have led the market in many                                                                    the English EGOS system, which will also be
areas – not least in the area of computing.                                                                fully integrated with FLEX.
It was interesting to see Alan Turing, known
as “the father of modern computing”,                                                                       It’s easy for me to say that Optinet FLEX is the
recently voted as BBC Two’s ultimate Icon of                                                               best thing since sliced bread, but I’m pleased
the 20th Century. Computing has, without                                                                   to say that opticians are voting with their
doubt, dramatically changed our lives – but                       Cracking the code of successful PMS      feet. More and more practices are choosing
it is only since the early 1980s that SMEs          the outset, Optinet’s over-riding principle            FLEX, and moving across from other well-
have directly benefited from them.                  has remained the same: to produce an                   known software. In fact, 2018 was Optinet’s
                                                    affordable system that is easy for all                 most successful year to date – with more
It was around this time that NEG launched           members of staff to use; one that works                practices than ever before installing FLEX.
its first computer system, which went on to         with the practice rather than the practice
become Optinet. Our first software package          working with the software.                             To help us continue improving our software
was an ordering system, allowing opticians                                                                 and our service, Optinet has doubled its
to order directly from suppliers. This had          STARTING AFRESH                                        office space. Still at the same address, the
mixed success, and was probably ahead of            Over the years, Optinet developed all the              additional space accommodates the customer
its time, but it wasn’t long before the             required elements, including patient record            services team and a new sales office. But
introduction of Optical Marketing Services          and recall, till, diary, stock, dispensing, clinical   perhaps the most significant addition is our
(OMS) changed practice life forever.                record and so on. But in 2013, because the             new training space, offering users the chance
                                                    software had been developed over a long                to receive dedicated training on all aspects of
OMS was, by today’s standard, a simple              period, and the platform was becoming                  the software, either individually or as a team.
recall printing service. Before its introduction,   restrictive, we decided to take a big piece of
practices would manually write recall letters       white paper and create a completely new                One of the courses we are particularly
or postcards – if they did them at all. This        software application using a different                 delighted to offer, is the new join course.
made sending recalls easy and practices             platform. And so Optinet FLEX was born.                Practices can send any new staff to us for
could introduce follow-up letters and add                                                                  training, so that when they start in practice
extra messages. Out of OMS, Optinet was             By starting afresh, we looked at how each              they are already useful to the business and
born – with the idea of creating a more             section would work in practice, who would be           other staff are not having to spend time
comprehensive software package to                   using it and how it linked with the rest of the        teaching them the basics of the software.
streamline many of the processes that               software. The new platform allowed us to               A full prospectus of the training courses will
previously took so long for practices to do.        add features that we hadn’t had before and,            be available in the next few weeks.
                                                    as a result, Optinet FLEX is, we believe, one of
It all started with brick-like keyboards,           the most powerful practice management                  Often when companies are successful, they
funny green CRT screens, which took up              software solutions on the market today.                take their eye off the ball, but at Optinet
half the desk, and hard drives with just                                                                   we are determined to invest our success.
25MB of space. At the time, this was                We have continued to develop FLEX adding               We will continue to develop the software
considered far more than anyone would               features such as Optical Payment Services,             and work with our users so that Optinet
need. Add to this dial-up connections, with         direct debit collection integration,                   FLEX truly is the centre of their business.
that distinctive sound we all remember,             centralised mailing with Webpost and                   For more information regarding Optinet
networks and dot matrix printers, then you          Docmail, and so on. We were also the first             FLEX, please visit www.optinetuk.com or
can see how far things have come. From              to offer a fully integrated option for the             call Chris Smith on 07500 874599.

                                                                                                                                  Vision Now MARCH 2019       17
Your success is our success.
• Seiko Lenses
  Latest technology & innovation

• Seiko Protect
  Accidental Damage Assistance with every Seiko lens

• A unique second pair offer
  Encourage second purchases ethically over a longer period

• Product Registration
  Reassurance of quality & value

• Exclusive Seiko branded POS
  Supporting your brand & differentiating your lens offer

• Practice equipment finance
  Invest in the latest technology

• Cooperative marketing fund
  Bespoke marketing support

• SPECS network
  Join hundreds of independent opticians in a collaborative online
  marketing platform that features four national PR campaigns per year

• Google AdWords
  Campaigns for your town/city
“2018 was an incredible BTCC year for me with
                                                                         my 昀rst race win (Oulton Park) along with a
                                                                         couple of podiums which will stand me in good
                                                                         stead for the coming season. We’ve got a solid
                                                                         base to work from, 2019 will see us move up
                                                                         the grid without a doubt.”

                                                                         You will be able to watch the day of races from
                                                                         the TOCA hospitality area at the heart of the
  To celebrate 40 years of National Eyecare Group                        action and take part in the grid walk prior to the
  we have teamed up with Seiko Optical UK to give                        race. The day will include three BTCC races
  away a pair of hospitality tickets to the exhilarating                 along with a support package that could feature
  British Touring Car Championship with the Seiko                        F4 British Championship, Porsche Carrera Cup,
  sponsored driver Matt Simpson and his Simpson                          Dunlop MSA British Touring Car Championship,
  Racing Team*.                                                          Ginetta Junior Champion-ship, Renault UK Clio
                                                                         Cup and Michelin Ginetta GT4 Supercup.
  Following successful spells in oval racing, Matt
  made his BTCC debut in 2016 with his Simpson                                      We hope to see you there!!
  Racing Honda Civic Type R.

  Trackside crowd 昀gures nudge the 40,000 mark
  and now with unprecedented levels of national
  television coverage, ITV has agreed a long-term
  contract extension up until the end of 2022, BTCC
  continues to provide one of motor sport’s most
  addictive, action-packed atmospheres for an audi-
  ence of millions. It is the perfect platform for teams,
  drivers and sponsors to raise their pro昀les and
  reputations.

  As a spectacle wearer Matt Simpson relies on
  good vision to stay safe on the racetrack and on
  the road that’s why he has regular eye health
  checks with a local Seiko Vision
  Specialist.

TO ENTER for the opportunity to win a pair of BTCC hospitality day tickets text the
 answer to the following question along with your NEG number to 07500 938494

         WHICH CIRCUIT WAS MATT SIMPSON’S FIRST BTCC WIN?
    *Terms and Conditions apply. One entry per account number. Must be a practice owner to enter the competition and attend the
                                  event, non tranferrable. Competition ends on the 1st April 2019.
Advanced Practice Management Software

    Fashion’s always evolving
       So is our software
                Intuitive dashboards, intelligent reports and individual staff permissions.
                          Optinet FLEX keeps your business at the cutting edge.

For further information and to book your                                                 0845 3130233
no obligation, in practice demonstration, please                                   sales@optinetuk.com
call 0845 3130233 or email sales@optinetuk.com                                      www.optinetuk.com
PRODUCT PROFILE

PIONEERING
optical
TECHNOLOGY
A pioneer in wavefront technology for
the optical industry, Luneau Technology
manufactures and distributes products
under the Visionix brands.                                                                                                    Figure 1: Eye Refract

The Luneau Technology Group is a global           screening device,” Mike explains. “It features
company consisting of 10 wholly owned             autorefraction, screening for glaucoma,
subsidiaries and over 170 distributors            including tonometry, pachymetry leading to
worldwide with state-of-the-art production        corrected intraocular pressures and images
facilities based in France and Israel. As well    of the angles, cataracts, corneal pathologies
as manufacturing and distributing Visionix        such as keratoconus, and fitting of contact
brand products, Luneau Technology also            lenses with integrated topography. The
owns the Weco and Briot brands – currently        combination of technologies found in the
distributed by Norville in the UK. “Our goal      VX120+ are unique in the industry – and with
is to allow access to innovative technology       full integration in mind, it is designed to
for everyone,” comments Mike Riley,               export measurements and findings to most
business development director for Luneau          PMS systems.”
Technology in the UK and Ireland.
                                                  Another unique feature of the VX120+ is
EYE REFRACT: THE FUTURE                           that it enables the practitioner to identify a
OF REFRACTION                                     need for night driving spectacles. Mike
Eye Refract (Figure 1) is the latest revolution   expands: “As the measurement process is
in dynamic refraction and is unique in its        performed with two pupil diameters, we
make-up, according to Luneau Technology.          are able to determine the need for specific
                                                  night glasses. The refraction results are                                         Figure 3: VX40
“Eye Refract consists of a duel aberrometer,
which measures initially utilising an objective   given with two different pupil sizes. The         VX40: FULLY AUTOMATATED
auto refractor using unique wavefront             vision quality programme on the VX120+            LENS ANALYSER
technology to measure 1,500 points of light       shows the low order aberration and high           The VX40 (Figure 3) uses wavefront
reflected from the retina,” explains Mike.        order aberration values, as well as the           technology to detect and analyse freeform,
                                                  modulation transfer function curve for day        progressive, bifocal and single vision lenses
“Once this is complete, it then takes one to      and night vision.”                                and is compatible with all lens technologies
two questions per eye to the patient to                                                             and brands. “The VX40 is a fabulous, fully
establish the accurate subjective and final                                                         automated lens analyser which gives staff
refraction. Add this to the lens analyser                                                           ease of use and can be used as a dispensing
measurement already provided by the VX40                                                            tool as well as a prescription checker,” says
using the patient’s current spectacles, and                                                         Mike. “It offers the option for a comparison
the practitioner finishes with three                                                                between three types of progressive lenses,
measurements of current specifications,                                                             giving the corridors. It represents one-
objective and then finally subjective                                                               button automation and in less in than one
refractive measurements allowing an                                                                 minute, you have a full make-up of the
incredibly accurate spectacle lens make-up.                                                         spectacle lens and prescription. There’s no
All of this in under five minutes.”                                                                 hassle, no fiddling, and no time wasting.
                                                                                                    You immediately get the information you
VX120+: GAME-CHANGING DIAGNOSTICS                                                                   need from the spectacles.”
According to Luneau technology, the VX120+
(Figure 2) is a game-changing wavefront                                                             Visit Luneau Technology’s stand A30 at
driven, diagnostic device for comprehensive                                                         Optrafair Exchange for a demonstration
visual assessment and screening in less                                                             of the equipment featured here, to hear
than 90 seconds. “The VX120+ is a unique,                                                           about special show prices plus other
complete, and fully automatic diagnostic                                         Figure 2: VX120+   finance offers.

                                                                                                                         Vision Now MARCH 2019        21
S • CET • HEALTHCARE • HIGH STREET • ALLIANCES • ACCESSORIES • NETWORKING • NHS • GDPR • GUIDANCE • GO
 N • EQUIPMENT • FASHION • MEDICALISATION • OPTICS • OPHTHALMIC LENSES • OPTOMETRY • OPTICIAN • OPHTHA
PHARMA • PRACTICE MANAGEMENT • PRIMARY CARE • TECHNOLOGY • REFRACTIVE • RETAILING • REFRACTION • A
 N • ADVICE • FRAMES • FINANCE • FIT • FURNITURE • ARTIFICIAL INTELLIGENCE • ASSOCIATIONS • INNOVATION • IN
  IT • INSTRUMENTS • INTERNET • REFERRAL PATHWAYS • RISK MANAGEMENT • EMPLOYMENT • EDGING • EXCHANG
  • CONTACT LENSES • COATINGS • CET • HEALTHCARE • HIGH STREET • ALLIANCES • ACCESSORIES • NETWORKING
   GOVERNANCE • EDUCATION • EQUIPMENT • FASHION • MEDICALISATION • OPTICS • OPHTHALMIC LENSES • OPTO
PHTHALMOLOGY • ONLINE • PHARMA • PRACTICE MANAGEMENT • PRIMARY CARE • TECHNOLOGY • REFRACTIVE •
ON • AUDIOLOGY • AUTOMATION • ADVICE • FRAMES • FINANCE • FIT • FURNITURE • ARTIFICIAL INTELLIGENCE • AS
  N • INTELLIGENCE • INSURANCE • IT • INSTRUMENTS • INTERNET • REFERRAL PATHWAYS • RISK MANAGEMENT • EM
CHANGE • EXPERTISE • EXPERIENCE • CONTACT LENSES • COATINGS • CET • HEALTHCARE • HIGH STREET • ALLIANC
ORKING • NHS • GDPR • GUIDANCE • GOVERNANCE • EDUCATION • EQUIPMENT • FASHION • MEDICALISATION • OPT
 • OPTOMETRY • OPTICIAN • OPHTHALMOLOGY • ONLINE • PHARMA • PRACTICE MANAGEMENT • PRIMARY CARE • T
   • RETAILING • REFRACTION • AUDIOLOGY • AUTOMATION • ADVICE • FRAMES • FINANCE • FIT • FURNITURE • ARTI
  OCIATIONS • INNOVATION • INTELLIGENCE • INSURANCE • IT • INSTRUMENTS • INTERNET • REFERRAL PATHWAYS •
 OYMENT • EDGING • EXCHANGE • EXPERTISE • EXPERIENCE • CONTACT LENSES • COATINGS • CET • HEALTHCARE •
 • ACCESSORIES • NETWORKING • NHS • GDPR • GUIDANCE • GOVERNANCE • EDUCATION • EQUIPMENT • FASHION
S • OPHTHALMIC LENSES • OPTOMETRY • OPTICIAN • OPHTHALMOLOGY • ONLINE • PHARMA • PRACTICE MANAGEM
 NOLOGY • REFRACTIVE • RETAILING • REFRACTION • AUDIOLOGY • AUTOMATION • ADVICE • FRAMES • FINANCE • F
L INTELLIGENCE • ASSOCIATIONS • INNOVATION • INTELLIGENCE • INSURANCE • IT • INSTRUMENTS • INTERNET • RE
 MANAGEMENT • EMPLOYMENT • EDGING • EXCHANGE • EXPERTISE • EXPERIENCE • CONTACT LENSES • COATINGS •
  H STREET • ALLIANCES • ACCESSORIES • NETWORKING • NHS • GDPR • GUIDANCE • GOVERNANCE • EDUCATION •
MEDICALISATION • OPTICS • OPHTHALMIC    30LENSES
                                            MARCH      - 1 APRIL
                                                 • OPTOMETRY       2019 • OPHTHALMOLOGY • ONLINE • PHARM
                                                               • OPTICIAN
NT • PRIMARY CARE • TECHNOLOGY • REFRACTIVE • RETAILING • REFRACTION • AUDIOLOGY • AUTOMATION • ADV
                                             BIRMINGHAM NEC
 FIT • FURNITURE • ARTIFICIAL INTELLIGENCE • ASSOCIATIONS • INNOVATION • INTELLIGENCE • INSURANCE • IT • IN
REFERRAL PATHWAYS • RISK MANAGEMENT • EMPLOYMENT • EDGING • EXCHANGE • EXPERTISE • EXPERIENCE • CO
 S • CET • HEALTHCARE • HIGH STREET • ALLIANCES • ACCESSORIES • NETWORKING • NHS • GDPR • GUIDANCE • GO

                 PROGRAMME
 N • EQUIPMENT • FASHION • MEDICALISATION • OPTICS • OPHTHALMIC LENSES • OPTOMETRY • OPTICIAN • OPHTHA
PHARMA • PRACTICE MANAGEMENT • PRIMARY CARE • TECHNOLOGY • REFRACTIVE • RETAILING • REFRACTION • A
 N • ADVICE • FRAMES • FINANCE • FIT • FURNITURE • ARTIFICIAL INTELLIGENCE • ASSOCIATIONS • INNOVATION • IN
  IT • INSTRUMENTS • INTERNET • REFERRAL PATHWAYS • RISK MANAGEMENT • EMPLOYMENT • EDGING • EXCHANG

                 NOW LIVE
  • CONTACT LENSES • COATINGS • CET • HEALTHCARE • HIGH STREET • ALLIANCES • ACCESSORIES • NETWORKING
   GOVERNANCE • EDUCATION • EQUIPMENT • FASHION • MEDICALISATION • OPTICS • OPHTHALMIC LENSES • OPTO
PHTHALMOLOGY • ONLINE • PHARMA • PRACTICE MANAGEMENT • PRIMARY CARE • TECHNOLOGY • REFRACTIVE •
ON • AUDIOLOGY • AUTOMATION • ADVICE • FRAMES • FINANCE • FIT • FURNITURE • ARTIFICIAL INTELLIGENCE • AS
  N • INTELLIGENCE • INSURANCE • IT • INSTRUMENTS • INTERNET • REFERRAL PATHWAYS • RISK MANAGEMENT • EM
CHANGE • EXPERTISE • EXPERIENCE • CONTACT LENSES • COATINGS • CET • HEALTHCARE • HIGH STREET • ALLIANC
ORKING • NHS • GDPR • GUIDANCE • GOVERNANCE • EDUCATION • EQUIPMENT • FASHION • MEDICALISATION • OPT
 • OPTOMETRY • OPTICIAN • OPHTHALMOLOGY • ONLINE • PHARMA • PRACTICE MANAGEMENT • PRIMARY CARE • T
   • RETAILING • REFRACTION • AUDIOLOGY • AUTOMATION • ADVICE • FRAMES • FINANCE • FIT • FURNITURE • ARTI
  OCIATIONS • INNOVATION • INTELLIGENCE • INSURANCE • IT • INSTRUMENTS • INTERNET • REFERRAL PATHWAYS •
                                  OPTRAFAIR.CO.U
 OYMENT • EDGING • EXCHANGE • EXPERTISE      • EXPERIENCEK/EDUCATION
                                                           • CONTACT LENSES • COATINGS • CET • HEALTHCARE •
 • ACCESSORIES • NETWORKING • NHS • GDPR • GUIDANCE • GOVERNANCE • EDUCATION • EQUIPMENT • FASHION
 S • OPHTHALMIC LENSES • OPTOMETRY   @OPT     RAFAIR
                                        • OPTICIAN       | #OPTRAFA
                                                   • OPHTHALMOLOGY       IR
                                                                      • ONLINE • PHARMA • PRACTICE MANAGEM
 NOLOGY • REFRACTIVE • RETAILING • REFRACTION • AUDIOLOGY • AUTOMATION • ADVICE • FRAMES • FINANCE • F
L INTELLIGENCE • ASSOCIATIONS • INNOVATION • INTELLIGENCE • INSURANCE • IT • INSTRUMENTS • INTERNET • RE
 MANAGEMENT • EMPLOYMENT • EDGING • EXCHANGE • EXPERTISE • EXPERIENCE • CONTACT LENSES • COATINGS •
  H STREET • ALLIANCES • ACCESSORIES • NETWORKING • NHS • GDPR • GUIDANCE • GOVERNANCE • EDUCATION •
MEDICALISATION • OPTICS • OPHTHALMIC LENSES • OPTOMETRY • OPTICIAN • OPHTHALMOLOGY • ONLINE • PHARM
NT • PRIMARY CARE • TECHNOLOGY • REFRACTIVE • RETAILING • REFRACTION • AUDIOLOGY • AUTOMATION • ADV
 FIT • FURNITURE • ARTIFICIAL INTELLIGENCE • ASSOCIATIONS • INNOVATION • INTELLIGENCE • INSURANCE • IT • IN
REFERRAL PATHWAYS • RISK MANAGEMENT • EMPLOYMENT • EDGING • EXCHANGE • EXPERTISE • EXPERIENCE • CO
 S • CET • HEALTHCARE • HIGH STREET • ALLIANCES • ACCESSORIES • NETWORKING • NHS • GDPR • GUIDANCE • GO
 N • EQUIPMENT • FASHION • MEDICALISATION • OPTICS • OPHTHALMIC LENSES • OPTOMETRY • OPTICIAN • OPHTHA
PHARMA • PRACTICE MANAGEMENT • PRIMARY CARE • TECHNOLOGY • REFRACTIVE • RETAILING • REFRACTION • A
 N • ADVICE • FRAMES • FINANCE • FIT • FURNITURE • ARTIFICIAL INTELLIGENCE • ASSOCIATIONS • INNOVATION • IN
  IT • INSTRUMENTS • INTERNET • REFERRAL PATHWAYS • RISK MANAGEMENT • EMPLOYMENT • EDGING • EXCHANG
                       EXPERIENCE • CONTACT LENSES • COATINGS • CET • HEALTHCARE • HIGH

     PLATINUM SPONSORS                      GOLD SPONSORS                  SILVER SPONSOR
                                                                                             BETTER
                                                                                            TOGETHER
OPTRAFAIR PREVIEW

Invaluable
resources
and premier
products                                                                                 New features and product launches planned

Gain valuable CET and view the latest product releases at Optrafair Exchange this month

Education at Optrafair Exchange promises to be an                   PREFERRED SUPPLIER SHOWCASE
invaluable resource for all eyecare professionals looking           “Many exhibitors choose to show off their entire range at

                                                                                                                                        O P T R A FA I R
to brush up on their existing skills and add another string         Optrafair, giving visitors the most accessible opportunity to
or two to their bow. Taking place at the Birmingham NEC             try before they buy, with advice from fellow professionals,”
from 31 March to 1 April, Optrafair Exchange will provide           commented NEG operations director, Phil Mullins. “We are
the opportunity to learn from some of the industry’s                excited to see what NEG’s preferred suppliers will be
most illustrious names, with lectures, workshops and                showcasing this year.”
demonstrations being led by a number of globally-
renowned speakers.                                                  BIB OPHTHALMIC INSTRUMENTS
                                                                    On Stand D70, BiB Ophthalmic Instruments will showcase
This year’s education programme is packed with insight and
                                                                    the Optopol Revo OCT series – introducing the new T-OCT
analysis of emerging data, research trends and technology. It
                                                                    Topography Module. This, says the company, provides “real
offers delegates the chance to gain interactive CET points and
                                                                    data analysis of front and back surface making this a first”.
get up to speed on the profession’s biggest topics and put
                                                                    The T-OCT is said to provide a high level of accuracy and
state-of-the-art techniques into everyday practice. “With such a
                                                                    repeatability over the conventional placido ring-based
varied programme, you can be sure there is something for you
                                                                    topographers. T-OCT will help practitioners to identify
at this year’s show, equipping you with the knowledge you
                                                                    corneal changes that occur due to disease or contact lens
need to improve the experience for your patients and make
                                                                    interaction. Pachymetry maps identifying full corneal and
your business work better for you,” said event director, Ed Wyre.
                                                                    epithelium layer thickness will be invaluable for
                                                                    determining patient treatment paths.
NEW FEATURES FOR 2019
Peer Review Zone: a new feature for 2019, the Peer Review           Coupled with topography, B-OCT Biometry data and anterior
Zone is a purpose-built peer review facility on the show            analysis, Revo offers end-to-end benefits for general
floor. Put together in partnership with the Federation of           contact lens clinics and those specialising in kerataconic
Manufacturing Opticians, the British Contact Lens                   patients and myopia management. Described as the gold
Association, the College of Optometrists and other                  standard in hand-held auto refraction and keratometery,
supporters, this area will offer a diverse range of interactive,
hands-on sessions each carrying three CET points.

Spectrum Catwalk: Fashion will be a major part of Optrafair
Exchange with a catwalk show highlighting on-trend designs
for the spring and summer. “Introduced to great acclaim at
Optrafair 2018, the Spectrum Catwalk adds a vibrant, beating
heart to the show,” Ed explained. “Throughout the three days
of the show, professionally choreographed catwalk
performances will showcase the latest trends and frames
from a selection of the hottest brands on the show floor.”

Eyewear Boutique: The all-new Eyewear Boutique will
celebrate emerging and boutique designers displaying their
latest collections in an informal and relaxed atmosphere.
Located alongside the Spectrum Catwalk, this new feature
allows visitors to sample the freshest trends in eyewear
and get hands-on with the frames.                                                             The MP-eye macular pigment analyser

                                                                                                                          Vision Now MARCH 2019       23
OPTRAFAIR PREVIEW
                    Righton recently launched its fourth generation Retinomax
                    Screen. Boasting a new LCD tilt screen and an improved
                    user interface for added convenience, visitors will be able
                    to discuss this with the BiB team.

                    Last year, BiB became the exclusive distributor of Azul Optics’
                    MP-eye macular pigment assessment device in the UK. The
                    system provides a risk level and appropriate action according
                    to results, and enhances the take-up of blue block lenses,
                    sunglasses and supplements. The science and the importance
                    of screening macula pigment will be covered in a CET lecture
                    on Sunday 31 March at 3.45pm by Dr Shelby Temple the
                    developer of the MP-eye. His lecture is titled, ‘Protecting the
                    eye from long term photo-chemical damage leading to AMD’.

                                                                                                                     Leading the way in optical supplies
 O P T R A FA I R

                                                                                      and consumables will find all they need and more at the
                                                                                      stand. The company’s children’s frames range has further
                                                                                      been extended with Active Colours and Active Memory
                                                                                      together with a new one-piece soft rubber, Active One.

                                                                                      CentroStyle believes its attention to the customers’
                                                                                      requirements, together with its strong orientation towards
                                                                                      innovation, service and quality, have allowed it to become
                                                                                      the leading European supplier of optical frame parts and
                    Visit Bondeye to see the world’s thinnest folding frames          retail accessories, supplying products worldwide. The
                                                                                      company looks forward to meeting NEG members on the
                    BONDEYE                                                           stand, and every visitor will have the chance to win 1,000
                    The 2019 Catwalk Spectrum brings an exciting opportunity          bespoke cloths free of charge.
                    for Bondeye to showcase more brands from its ever-
                    increasing range of eyewear. Otis eyewear is the latest           CONTINENTAL EYEWEAR
                    addition to the company’s product portfolio. One of the           Now part of the Millmead Optical Group, Continental
                    leading brands in Australia and USA, Otis’s signature USP is      Eyewear will be on Stand A32 with its a comprehensive and
                    that all of its eyewear features mineral glass lenses as          competitively priced range of quality frames. Brands
                    standard. “We only make premium eyewear from naturally            include Walter & Herbert, Reykjavik Eyes Black Label,
                    sourced, distortion free, scratch resistant mineral glass         Jaeger, L.K. Bennett and many more. Three new models
                    lenses,” said CEO, Nathan Omodei.                                 were recently added to the Reykjavik Eyes Black Label Gold
                                                                                      Edition collection. The stylish frames are 18K gold plated
                    Also with new styles for 2019 will be Roav, described as the      and inherit the innovation and creativity of previous
                    world’s thinnest folding frame and sunglass collection.           designs. Designer Luke Wharton said: “Our 18k Gold Edition
                    Crowdfunded by like-minded individuals with an engineering        frames boast seamless lines that frame the face of the
                    background, the world’s thinnest folding frames were born         wearer with a luxurious yet minimalistic finish.”
                    using a screwless spring hinge design and auto-collapsing
                    nose pads. “The key point of interest is how light they feel
                    and both the Origin sunwear and ophthalmic vision frames
                    are so compact they can be carried with you anywhere,” said
                    Bondeye’s Dave Walker. “With contemporary cues taken from
                    vintage designs, Roav offers a frame style for all adventures
                    in life.” Why not join Bondeye on Stand F20 and G21 for an
                    ice cream? With every purchase made at the show,
                    customers will receive a complimentary ice cream from
                    Bondeyes’s bespoke Roav cart.
                                                                                                 Eldfell from the Reykjavik Eyes Black Label Gold Edition
                    CENTROSTYLE
                    Once again, CentroStyle will present many of its products at      DUNELM OPTICAL
                    Optrafair – this year on Stand G50. Visitors looking for          Anticipation is gathering pace as Dunelm prepare to announce
                    children’s and adult frames, bespoke cloths, sprays and           the launch at Optrafair of its latest eyewear partnership with an
                    cases, accessories, ready readers and workshop equipment          illustrious high-fashion clothing and accessories brand. The new

24   Vision Now MARCH 2019
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