LAW INSTITUTE JOURNAL - Media kit 2021 - Law Institute of Victoria
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L AW N E W S | D I RE C T O RY | L I V A D VA N TAGE | W H AT ’S O N | E V E N T S | S O C I A L M E D I A LAW INSTITUTE JOURNAL Media kit 2021
About the Law Institute of Victoria
The Law Institute of Victoria (LIV) is the state’s peak body for those with a career in the legal sector, with
a membership of 18,500+ consisting of lawyers, judges, barristers, government and corporate solicitors and
a variety of other legal professionals.
Members of the LIV belong to an influential, high-income profession with strong purchasing power, AFFILIATES
making the membership base one of the most sought after in the country. NEW SOLICITORS
With a diversity of backgrounds, ages, interests and experiences, members GRADUATES
of the LIV represent a wide range of demographic profiles.
PRACTISING 11,751
STUDENTS
PRACTISING MEMBER (FIRM) 9,121
PRACTISING
AFFILIATES 1,570 MEMBERS
NEW SOLICITORS 818
GRADUATES 486
STUDENTS 3,108
Figures correct as at September 2020
LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 2
Law Institute Journal
For more than 90 years, the Law Institute Journal (LIJ) has been the flagship publication of the LIV, Testimonials
offering businesses the power of association with a coveted readership of legal practitioners.
“The team at LIV have been always terrific
The LIJ features articles written by experts in specific areas of practice, as well as regular monthly columns over the years assisting us with effectively
and sections devoted to developments in law reform, technology, ethics, practice management, wellbeing, implementing our marketing campaigns via
their various media publications. Their quick
career advice, book reviews, website reviews, summaries of judgments, practice notes and more.
replies to any query and friendly manner is
As a journal of record, the LIJ is often kept for later reference by almost 80% of its readers, always appreciated.“
and frequently shared with others for reading and comment. Michael Dever, Dever’s List Pty Ltd
“The LIV provided a comprehensive package
tailored to kick start our business. Their
knowledge and advice was invaluable”
GUARDIANSHIP | RELIEF AGAINST FORFEITURE | CIVIL PROCEDURE ACT | ETHICS | FOOD REMOTE PRACTICE | WAGE S | ENVIRONMENTAL L AW | ANIMAL WELFARE PUBL IC HE A LT H | BODY WORN C A ME R AS | L EG A L PROF E SSION | INSOLV E NCY | PROPE R T Y L AW
Kathy Constan, LodgeX Pty Ltd
LAW INSTITUTE JOURNAL
LAW INSTITUTE JOURNAL
LAW INSTITUTE JOURNAL
MARCH 2020
SEPTEMBER 2020
OCTOBER 2020
MARCH 2020 SEPTEMBER 2020 OCTOBER 2020
“The LIV audience was ideal for our target
TIPS AND TRICKS
FOR REMOTE market and we have received great results
TIPS
WHY THE LAW SHOULD ALLOW FOR COMPULSORY TESTING IN A PANDEMIC
LAWYERS BREAKING DOWN BARRIERS | BUSHFIRE RESPONSE
WHY AND
THE LAW
LEGAL PRACTICE from advertising in both their print & digital
TRICKS
SHOULD
FOR REMOTE
EBRIEFING A BARRISTER
publications. A trusted source for sole
ALLOW LEGAL
FOR COMPULSORY
VIRTUAL HEARINGS
WHY THE
PRACTICE TESTING IN A PANDEMIC
CONFERENCING TECHNOLOGY
LAW SHOULD traders and small firms, LIV continues to put
ALLOW FOR
LAWYERS BREAKING COMPULSORY
out a quality publication which we enjoy
DOWN BARRIERS TESTING IN A being aligned with.”
PANDEMIC
www.liv.asn.au/LIJ PP100007900 ISSN 0023-9267
www.liv.asn.au/LIJ PP100007900 ISSN 0023-9267
www.liv.asn.au/LIJ
BUSHFIRE RESPONSE THE TROUBLE WITH Susan Miller, Clarence Professional Offices
BODY WORN CAMERAS
ROADMAP TO A COVID (Melbourne) Pty Ltd
RRP $20 RRP $20 RRP $20 NORMAL WORKPLACE
COMMUNICATING WITH CLIENTS SEXUAL HARASSMENT: DON’T JUST STAND THERE, DO SOMETHING
- KEEP IT BRIEF COVID-19: OFFICE INFECTION CONTROL STATE OF EMERGENCY
NEW GUARDIANSHIP ACT OPINION: KRISTEN HILTON
INSIDE STORIES: THE POWER OF ONE LAWYER’S ADVOCACY
94.10
94.9
94.3
LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 3
Who does the Law Institute Journal reach?
The LIJ is personally addressed to 11,448 (CAB audited, March 2020) legal practitioners and allied professionals 11 times per year.
As the flagship publication of the LIV, the LIJ reaches members of the LIV and a large non-member subscriber base.
The LIJ gives you access to the top legal minds and decision makers for firms in Victoria, and throughout Australia.
LIJ reader demographics Diverse interests
51% 49%
AVERAGE ANNUAL INCOME
40% 38%
FEMALE MALE 144,500+ ARE PLANNING A TRIP OVERSEAS
PLAN TO TRAVEL WITHIN
AUSTRALIA
50% ARE AGED 40 AVERAGE AGE
43 ONE THIRD OF READERS INTEND TO BUY A NEW CAR
IN THE NEXT TWO YEARS
86% are practising members MOST POPULAR LEISURE ACTIVITIES ATTENDED BY HALF OF READERS
AT EACH OF THE FOLLOWING EVENTS:
23% are a partner, principal or director of a law firm or ILP
35% are employee lawyers
28% work in practices of 2 to 10 partners
39% are sole practitioners
LIVE THEATRE ART GALLERIES AFL LIVE CONCERTS
8% work in practices where there are 41+ partners
86% work in Melbourne CBD or suburban location
LIVE MUSICALS/SHOWS HORSERACING
Non-member subscribers include legal firms throughout Australia,
members of the Australian judiciary, barristers, allied professionals
and major national and international law libraries. (Source: Di Marzio LIJ Readership survey Jan 2015)
LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 4
Touchpoints
LawNews Social Media
LawNews is a premium daily legal news service that provides the The LIV has a strong focus on social media,
greatest daily reach of any online publication to the Victorian legal and the LIV’s social media networks provide an
profession. LawNews is a trusted source of the latest legal industry excellent opportunity to reach and engage with
updates and analysis and provides exposure to a targeted niche an audience of over 42,000.
market of practising lawyers in Victoria.
The LIV’s brand is well recognised within the
Victorian legal community and has a solid overall
social media following.
As of September 2020, the LIV had a social
Legal Directory & Diary media reach of:
Produced annually, the LIV Directory & Diary is the number
one day-to-day reference tool for Victorian legal professionals. LIV LinkedIn
22,000+ followers
LIV Facebook
12,000+ followers
LIV Twitter @yourLIV
6,300+ followers
LIV Instagram
1,700+ followers
LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 5
Events and sponsorship opportunities The LIV delivers a comprehensive range of professional networking events and activities throughout the year that may be sponsored. Educational Activities • Continuing Professional Development • Regional and suburban conference series • Professional skills training workshops • Specialisation programs • CPD Intensives covering various areas of law and ethics Professional Networking & Social Events • Law Institute of Victoria Awards • Victorian Golden Gavel Competition • Lunchtime Learning Series • Conferences • Legal Fun Run • Specialisation Events • Young Lawyers’ Section social and networking events • LIV Careers Fair LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 6
Display advertising Size Casual x4 x6 x11 Double page spread $4500 $4000 $3600 $3400 Full page $2700 $2500 $2380 $2260 Half page $2100 $1900 $1800 $1700 Third page $1550 $1400 $1350 $1290 Quarter page $1215 $1100 $1050 $990 Premium Position Loadings Outside Back Cover 25% Inside Front Cover 20% Inside Back Cover 15% Other Specified Position 10% Inserts Standard insert (up to 4 pages) $3200 More than 4 pages – loose or bound Price by agreement Please note: Inserts cannot exceed 270mm x 205mm as finished in size NB: All rates are excluding GST. All rates do not include 10% Agency Commission LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 7
Deadlines: January – December 2021 Issue Booking deadline Artwork deadline Insert deadline Cancellation date January/February 11/12/2020 18/12/2020 15/01/2021 12/12/2020 March 22/01/2021 28/01/2021 12/02/2021 13/01/2021 April 19/02/2021 26/02/2021 11/03/2021 19/02/2021 May 19/03/2021 26/03/2021 16/04/2021 19/03/2021 June 23/04/2021 29/04/2021 14/05/2021 23/04/2021 July 21/05/2021 27/05/2021 16/06/2021 21/05/2021 August 18/06/2021 28/06/2021 15/07/2021 19/06/2021 September 22/07/2021 29/07/2021 13/08/2021 23/07/2021 October 19/08/2021 26/08/2021 16/09/2021 19/08/2021 November 23/09/2021 30/09/2021 15/10/2021 23/09/2021 December 21/10/2021 28/10/2021 12/11/2021 21/10/2021 LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 8
Ad specifications
FINALISED ARTWORK SPECIFICATIONS
FOR BEST RESULTS
All Ads:
Bleed • Supply as High Resolution PDF
• CMYK colour profile
Trim
• Image resolution of 300 DPI
Double page spread* Full page* Text inset • Embed all fonts
• Include hyperlinks
Double page spread and Full page Ads:
• Supplied with 3mm of bleed past the trim marks,
including crop marks in corners
• Text or image area is 10mm inside the trim marks
Double page spread* Full page*
420 x 275mm (wxh) 210 x 275mm (wxh) Half page Ads and smaller:
• No bleed required
• Use a 1pt keyline around edges of Ad
Half Third page
page vertical
vertical
Quarter
Half page
Third page page
horizontal Quarter page
horizontal vertical
horizontal
Half page horizontal Third page horizontal Quarter page horizontal Half page vertical Third page vertical Quarter page vertical
181 x 120mm (wxh) 181 x 80mm (wxh) 181 x 58mm (wxh) 88 x 245mm (wxh) 57 x 245mm (wxh) 88 x 120mm (wxh)
LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 9
Material specifications
Approval Printed insert material Advertising material requirements
Draft insert material must be submitted All material should be emailed as a high-res PDF to:
Must be delivered to:
for approval prior to printing to:
Toll Priority Advertising Sales Executive
Advertising Sales Executive Attention: Arfan Haq Email: advertising@liv.asn.au
Law Institute Journal 77– 81 Mark Street T: 03 9607 9496
Email: advertising@liv.asn.au North Melbourne VIC 3051
T: 03 9607 9496 T: 03 8327 2564
Accepted file formats
Inserts must be clearly labelled:
Guaranteed positions PDFs
Law Institute Journal (+ month of appearance)
• CMYK colour and image resolution of 300dpi
No position guarantees are available unless
To the attention of: • All fonts converted to outlines or embedded
confirmed with the Advertising Manager.
Arfan Haq • With 3mm bleed on full pages
For more information, see preferred position (National DX Administration Coordinator).
Best Results
loadings on page 6.
13,000 copies are required. • Do not lay text over the centre fold of a double page
spread
• Include keylines on all ads smaller than fullpage
LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 10Contact To discuss how to get your message across to the legal profession, contact:
Advertising Manager
T: 03 9607 9496
Email: advertising@liv.asn.au
Terms and Conditions 3. Fees and Payment
(a) The LIV reserves the right to set a standard advertising rate
5. Intellectual Property
(a) The Advertiser grants the LIV a non-exclusive, non-transferable,
and a contract series rate for all advertisements, which shall be royalty free licence to use the Advertiser’s Intellectual Property
1. Submission of advertisements exclusive of GST. The Advertiser acknowledges that rates quoted strictly for the purposes of publishing an advertisement under
(a) Submission of an advertisement by an Advertiser constitutes by the LIV are not inclusive of any agency commission which may these Terms and Conditions.
acceptance of these Terms and Conditions. be charged by approved agencies. (b) The Advertiser warrants that it owns, is licensed to use and/or is
(b) The LIV requires all advertisements to be submitted by 5pm on (b) All standard rates set by the LIV may be amended by the LIV at solely entitled to use the Intellectual Property provided to the LIV
the day of the booking closing date and in accordance with the any time by providing one months’ notice. All contract series rates under these Terms and Conditions.
LIV’s specifications. may be amended by the LIV following completion of the contract (c) Each party acknowledges that the other party’s Intellectual
series. Property is the property of the owning party, and it has no right,
(c) The Advertiser acknowledges and accepts that LIV is under no
obligation to publish any material received after the deadline or (c) Should an advertisement be amended by the LIV, the applicable title or interest in or to the Intellectual Property of the other party
which is outside the set specifications. rate provided to the Advertiser at the time of submission of the except as expressly set out in these Terms and Conditions.
advertisement will continue to apply.
(d) The Advertiser acknowledges and accepts that is responsibility
(d) Once an advertisement is published (whether in original or 6. Warranty
of the Advertiser for ensuring the accuracy of the content of
all advertisements and that the advertisement complies will all amended form), the LIV will issue an invoice to the Advertiser (a) The Advertiser warrants to the LIV that it has full power, capacity
applicable laws, regulations and industry codes. The LIV assumes which must be paid within 30 days of the date of the invoice. and authority to submit the advertisement for publication and to
no responsibility for this role. (e) Any dispute arising in relation to an invoice must be raised with perform its obligations contained in these Terms and Conditions.
the LIV promptly and no later than 45 days after the date of the (b) The Advertiser warrants that the advertisement complies with
2. Approval and placement of advertisements invoice. After this time, Advertisers will be deemed to have all laws and regulations and that publication under these Terms
(a) Any advertisement or copy submitted to the LIV will be subject to accepted the amount payable as a true and accurate reflection of and Conditions will not give rise to any claims or liabilities against
capacity and approval by the LIV, which may be withheld by the the services provided. the LIV, its directors or officers. Without limiting the above,
LIV at its absolute discretion. the Advertiser warrants that neither the advertisement or its
4. Cancellations publication breaches the Competition and Consumer Act 2010
(b) Following receipt of a proposed advertisement, the LIV will
(a) Any cancellation made by the Advertiser must be in writing (Cth), the Privacy Act 1988 (Cth), the Copyright Act 1968 (Cth) or
consider the advertisement and notify the Advertiser of the
and received by the LIV 1 week prior to the booking deadline. gives rise to defamation or infringes the rights of any person.
outcome.
Failure to do so relieves the LIV from any obligation to action
(c) The Advertiser acknowledges and agrees that the LIV reserves 7. Indemnities
the cancellation request and the Advertiser will be charged
the right to refuse any advertisement or copy, amend any
accordingly for any publication that arises. The Advertiser agrees to indemnify and keep indemnified the LIV
advertisement or copy, or withdraw any advertisement or copy at
(b) The LIV reserves the right the cancel or suspend an Advertising against any liability, actions, claims, demands, damages, costs and
any time, without giving any reason.
Series Contract at its absolute discretion. expenses incurred or suffered by the LIV in connection with or arising
(d) The Advertiser acknowledges that the LIV reserves the right to in any way out of the publication of the advertisement.
head an advertisement ‘Advertisement’ above or below a copy (c) Any advertisement which is not part of an Advertiser Series
which in the LIV’s opinion resembles an editorial. Contract and which is cancelled by the LIV for any reason will incur
no charge on the part of the Advertiser.
(e) The LIV reserves the right to position all advertisements where it
deems appropriate in the relevant publication and in keeping with
the Advertiser fees paid.
LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 118. Exclusion of liability 11. Notices 17. Entire agreement
(a) Notwithstanding any other provision contained in these Terms and (a) All notices to be given under these Terms and Conditions are to be The parties agree that these Terms and Conditions constitute the entire
Conditions, neither party shall be liable to the other for indirect, in writing. agreement between the parties, and that these Terms and Conditions
incidental, special, consequential or punitive loss or damages (b) All notices served under these Terms and Conditions will be supersede all prior agreements representations, negotiations and
howsoever arising (including in negligence). considered to have been received: correspondence entered into between the parties.
(b) The LIV makes no representation or warranty of any kind in (i) if by post, 3 business days after posting;
relation to: 18. Definitions
(ii) if by fax, on the date shown on the sender’s transmission In these Terms and Conditions the following meanings shall apply:
(i) The ongoing nature of any publication, in print or digital form; report;
(ii) The final placement or date or distribution of any advertisement Advertiser means the party detailed in the advertisement submission;
(iii) if by email, at the time the email enters the recipient’s mail
contained within a publication; or server. Advertiser Series Contract means an agreement entered into
(iii) Exclusivity. between the LIV and the Advertiser for ongoing publication of an
12. Assignment advertisement over a specified period of time;
(c) Neither party will be liable for any failure to carry out any provision
of these Terms and Conditions if the failure was caused by The Advertiser agrees that it may not assign its rights or obligations Intellectual Property means copyright, all rights conferred under
circumstances beyond its control, including, but not limited under these Terms and Conditions without the prior consent of the statute, common law or equity in relation to inventions (including
to, acts of God, fire, accident, interruptions to energy supplied, LIV. patents), registered and unregistered trade marks, registered and
strike, riot, civil commotion or war whether declared or not (Force unregistered designs, look and feel, circuit layouts and all other rights
Majeure Event). The parties agree to do all things reasonably 13. Waiver resulting from intellectual activity in, but not limited to, the industrial,
necessary to mitigate the effect of the Force Majeure Event in the scientific, literary or artistic fields; and
No waiver by either party of any provision contained in these Terms
performance of their obligations. and Conditions will amount to a continuing waiver of any other LIV means the Law Institute of Victoria ACN 075 475 731.
(d) The LIV’s liability for a breach of any term or guarantee implied provision of these Terms and Conditions unless made in writing and
by law is limited the funds paid by the Advertiser in relation to the signed by the party.
advertisement.
14. Variation
9. Privacy and Document Management The LIV reserves the right to amend these Terms and Conditions at
(a) The Advertiser acknowledges and accepts that the LIV may any time. Notification of any amendment will be deemed to have been
dispose of any information relating to an advertisement following given to the Advertiser upon publication on the LIV website.
publication and is not required to retain or return this information
to the Advertiser. 15. Severability
(b) The LIV protects the privacy and security of information provided If any part of these Terms and Conditions is held to be invalid or
by Advertisers. By submitting an advertisement for publication, unenforceable in any way, the remaining provisions will not be
Advertisers agree to the use of personal information by the LIV affected and will remain in full force.
to process applications and for the maintenance of internal record
keeping. 16. Governing law
These Terms and Conditions are governed by the laws of the
10. Relationship Commonwealth of Australia and the laws of Victoria, the parties
Nothing contained or implied in these Terms and Conditions results in irrevocably submit to the non-exclusive jurisdiction of the courts of
a party being considered a partner or agent of the other party for any Victoria & the courts of appeal from them for determining any dispute
purpose. Neither party has the authority to bind the other party in any concerning these Terms and Conditions.
way.
LIJ MEDIA KIT 2021 WWW.LIV.ASN.AU/ADVERTISING 12You can also read
