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L et Consumer C hoiC e guide you to the be st vaLue in the y ear ahead - MONEY - Consumers' Association of Ireland
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DECEMBER 2019 / JANUARY 2020

                                   L e t C onsume r
                                C hoic e guide y ou
                                        t o t he be st
                                 value in t he y e ar
                                            ahe ad….

                                  MONEY              LIFESTYLE           PRODUCT TESTS

                               FAKE REVIEWS       FOOD CLAIMS          HEADPHONES
                               ONLINE BANKING     ENERGY SAVINGS       SMARTPHONES
                               RENTAL LIFESTYLE   CHOICE BUY ROUNDUP   MICROWAVE OVENS
L et Consumer C hoiC e guide you to the be st vaLue in the y ear ahead - MONEY - Consumers' Association of Ireland
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The                         December 2019 / January 2020
Consumers'
Association of               Dear Member,
Ireland
                             We close 2019 with the promise from a newly and significantlly         If this year has taught us little else it has been that the costs of
The Council is the           empowered UK Prime Minister that he will ensure an urgent              building are unrealistic; the considerations around housing,
policy-making body           exit from the European Union. This ensures changes in many             energy and transportation are, in too many ways, unworkable
of CAI. Members are          ways for the consumers of the UK and Ireland who engage, in            – mostly through poor planning and blindingly unrealistic
elected from within          every way possible, throughout their lives in terms of family          considerations and expectations!
the CAI's membership         and friends, food and drink, travel and holidays, rights and
at the Annual General        entitlements, in person and online. Many have been considered          Here at the CAI we have sown the seeds, again, through
Meeting.                     in abstract terms with all of the potential positive and/or negative   which we hope to engage with Government to secure some
                             aspects that this could bring. In a very few weeks and months          funding consideration that delivers in 2020. We have already,
Council                      the certainty of all conjecture will crystalise and the realisation    through BEUC and ANEC, taken a stronger and active role and
Members                      of the cost, and loss, of engagement with our nearest friends and      engagement with projects including Non Performing Loans,
                             neighbours, as a third country, will commence.                         Energy Efficiency Rating, Consumer Rights Training and
Chairperson                                                                                         Standardisation. We plan to do more.
Michael Kilcoyne             Here at home, we will certainly find ourselves at our own polling
Vice-Chairperson             stations with some very significant choices to make. Our               So, with a focus on what can positively be achieved, on behalf
Raymond O'Rourke
                             housing, health and homeless crises are precisely that; our cost       of the Council, staff, contributors and volunteers here at the
Hon Secretary
                             of living has already risen this year to a level which, when the       CAI, I wish you and your families a happy, relaxing and special
Elaine Bolger
Hon Treasurer                effects of Brexit take full effect, will bring a significant change    Christmas and a prosperous and healthy New Year.
Richard Donohue              of lifestyle and budgeting demands that will be a challenge for        Beannachtaí na Nollag agus Athbhlian faoi mhaise daoibh! Slán
Council Members              many and a personal concern for many more. We therefore                go fóill.
Steen Bruun-Nielsen          need positive and pragmatic solutions if we are to effectively and
James Wims                   affordably manage our own national plans of change.

         Our Reports                                           Consumer Choice                                        Published Material
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                                                               120/121 Baggot Street Lower,
                                                                                                                      Managing Editor
         brands or models within the class, and the                                                                   Clodagh O'Donoghue
                                                               Dublin 2
         exclusion of any brand or model should not be
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                                                               Tel (01) 659 9430
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L et Consumer C hoiC e guide you to the be st vaLue in the y ear ahead - MONEY - Consumers' Association of Ireland
Contents                                                                              www.twitter.com/The_CAI

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                                                                                      ConsumersAssociationIreland

22       Energy saving tips
                                                                                 43   Smartphones

       MONEY                                   FOOD & HEALTH                           PRODUCT TESTS
24 How to Spot A Fake                  11 Mandatory Labelling of                  29 Soup Makers
   Review Online                          Vegetarian/Vegan Food                       Fancy a hearty, warming soup
     Savvy consumers do their             Products                                    but short on time and energy?
     research before making a               What is the regulatory situation          A soup maker can be a handy
     purchase, but how can they             regarding the claims made for             all-in-one solution.
     be sure that online reviews are        plant-based substitute foods?
     posted by genuine customers?                                                 32 Microwave Ovens
                                                                                      When it comes to fast and con-
26 Choosing Online                                                                    venient food, our seven Choice
   And Mobile Banking                  12 High-Protein Bars and                       Buy microwave ovens more than
   Services                               Energy Drinks – Facts and                   deliver.
     With more and more of us             Findings
     opting for online and mobile           Research from safefood provides       36 Headphones
     banking, the European Bank-            important insights for consumers          For easy listening with wireless
     ing Authority offers tips to           who may overestimate the positive         options, noise cancelling and
     consumers signing up for               effects of high-protein snacks and        more, the scores from our
     these services.                        energy drinks.                            headphone tests are in…
27   Renting - the Next                                                           43 Smartphones
     Form of Consuming?                                                               Our testers have got their hands
     From hiring a dress for a                                                        on 44 smartphone models, but
     wedding or a painting for                                                        which ones have made it into our
     your wall to borrowing a pet             LIFESTYLE                               top ten?
     for the day, Consumer Choice
     asks if renting is the future.    17   Choice Buy Roundup 2019
                                            Looking for last-minute gift
                                            ideas? Consumer Choice recaps
     COUNSEL                                on some great Choice Buy gad-
                                            gets from the last year that might
10   A Christmas                            provide the inspiration you need.
     Celebration
     The new rules on gift vouchers    21   Help For Vulnerable
     providing better protection for        Customers Of Energy And
     consumers come in the wake             Water Services
     of one of the CAI’s longest            The Commission for Regulation of
     lobbying efforts.                      Utilities outlines what protections
                                            are on offer and who is eligible.     36       Headphones

 2     www.thecai.ie                                                                             December 2019 / January 2020
L et Consumer C hoiC e guide you to the be st vaLue in the y ear ahead - MONEY - Consumers' Association of Ireland
News Briefs by Dermott Jewell                                                                                              NEWS BRIEFS

                                                                                          Going, Going..............................
Give Me One Blink For Yes                                                                 When Eir launched its GoMo phone offering last October it
The great Terry Wogan’s tongue-in-cheek advice to listeners, when introducing a           quickly caught the attention of consumers, especially those seek-
topic of potentially salacious content, that it might be wise to “blindfold the budgie    ing a standard, basic, affordable offering. At €9.99 a month for
for this one” could have held more depth than previously considered possible. Fol-        all calls, texts and data this was no surprise. However, for those
lowing four years of intensive research, scientists from the University of Queens-        who have made the purchase in the runup to Christmas or, more
land and the University of Exeter have developed software that brings us closer to        importantly, those who are considering signing up now, be aware
knowing what animals actually see. The ability to do this has long been the stuff of      that this is an introductory offer and it will expire on the 8th Janu-
                                                                                          ary 2020. The primary reason for this is that the target set by Eir
imagination only and has been sought after throughout the scientific community
                                                                                          for the offer was limited at 100,000 sign-ups and that number,
for lifetimes. Now, what is known as Quantitative Colour Pattern Analysis (QCPA)
                                                                                          at the time of writing, has just about been reached and the com-
is providing a level of understanding that is astonishing. One of the lead research-
                                                                                          pany is simply extending the offer to gain as much traction and
ers describes the QCPA framework as a collection of innovative digital image pro-         interest across the Christmas break. Be also aware that GoMo is
cessing techniques and analytical tools designed to solve the problem. Collectively,      only available online and so too are all dealings with regard to
these tools greatly improve the ability to analyse complex visual information as seen     contracting, billing, technical problems and, significantly, cus-
through the eyes of animals. Colour patterns have been the key to understanding           tomer service. This organisation does not hold the record for the
many fundamental problems and, while the role of combinations of these colours            best levels of customer service and promises of a significantly
and pattern information has been well known for years, the available techniques to        improved service are to be determined. Some examples to date
better understand them have been missing - until now. The framework has flexibil-         are not encouraging and so, with the branding for GoMo advising
                                                                                          that you will enjoy a “€9.99 a month mobile for life”, we remain to
ity to allow researchers to investigate the colour patterns and natural surroundings
                                                                                          be convinced - but, are not closed to the concept!
of a wide range of organisms, including insects, birds, fish and flowering plants.

                                                      Sssssignificant Ssssskulldigary
                                                                       If you are planning a game of snakes and ladders this Christmas then pon-
                                                                       der on this. The recently unearthed fossilised remains of a creature, called
                                                                       Najash (an extinct genus of Basal Snake (how does he do it...)), showed that
                                                                       snakes did indeed have hind legs during the first 90 million years or so of
                                                                       their evolution. Until recently, it has been impossible to lock down factually
                                                                       the evolution of the snake body due to limited fossil records of their earliest
                                                                       existence. However, the discovery of Najash changes all of that. Impor-
                                                                       tantly, it is very well preserved and clearly indicates a highly mobile skull,
                                                                       allowing it to swallow large prey. It is now believed that the detail of the
                                                                       evolution of the snake lies in the skull. A team of internationally recognised
                                                                       researchers has published a study detailing new examples of the ancient
                                                                       legged snake which include that it has some of the flexible joints found in
                                                                       the skull of modern snakes but that, unlike all living snakes, it retains a
                                                                       well-developed cheekbone, reminiscent of that of lizards. We end with a
                                                                       gardening tip, in context of the foregoing and regardless of the still largely
                                                                       uncorroborated action by St. Patrick, that you keep the grass short.

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Hard To Swallow
   There is action being initiated by restaurant owners and managers in      where the discount from the bill can be used almost everywhere, from
   the US that, perhaps, we might see follow through into our own domain.    Delta Airlines to Amazon. The sector, while significantly greater in scale
   There, businesses are suffering as takeaway business is accounting for    than our own, with sales of $863 billion at current levels, nonetheless is
   as much as 60% of restaurant traffic. So, using apps, the focus now is    being affected by the growth of the off-premises market that is takeout,
   on offers of gift certificates and discounts of up to 40% - in exchange   delivery, street-food markets and mobile coffee and food stalls. There
   for early and off-peak reservations. These are the hours before           remains to be proof that this will turn the tide. It is not dissimilar to the
   5.30pm and after 8.30pm. Examples quoted are where the well-known         approach taken in Ireland by early-bird and pre-theatre menu offerings
   booking app, OpenTable, offers points that can be redeemed for            and so we will watch with interest. Over a glass of wine, perhaps? No
   discounts on another visit. An innovative offering comes from Seated      mention of a reduction there, I see!

                                        Marvellhouse
Santa has been working very hard all year and has helped, for example, in
the production of a new Lego treehouse kit. But, not just any treehouse!
This one is made with plant-based materials to help parents and children
who have been very good and, especially, want sustainable toys. Lego has
advised Santa that it hopes to make Lego products entirely sustainable by
2030. Many of the treehouse kit pieces are made from plant-based ma-
terials produced from sustainably sourced sugar cane. This has not gone
unnoticed by the world’s leading toy makers, including Hasbro and Mat-
tel. Hasbro, whose products include Marvel action figures and Play-Doh,
has been working for the past several years on sustainability initiatives.
Mattel, which markets Barbie and Hot Wheels, has established similar
sustainability goals. Toy companies are also focusing on their packaging.
Lego, which plans to make all of its packaging sustainable by 2025, has
also shone a light on the fact that the environmentally friendly compo-
nents of Lego - the bricks - can be reused for decades.

     Taking A Note From Brexit
     In the UK, a private company, De La Rue, prints the
     nation's banknotes and passports and it has done since
     1860. In 1862, the company won the contract for the
     only US stamp ever printed abroad. The stamp, which
     was for the Confederate states, featured Jefferson
     Davis and was known as the ‘Five Cents Blue’. De La
     Rue is the largest commercial printer in the world,
     prints currency for 140 other countries, has designed
     36% of all banknotes, and produces passports for 40
     countries. However, all is not rosy at De La Rue. In
     2018, it lost the contract to print the UK’s new blue
     passports after Brexit is completed. That contract went
     to a German company. This was a loss in the region of
     €420 million to the company and then, to add to its
     woes, it had to write off €22 million approximately after
     Venezuela's Central Bank failed to pay the company for
     its services. While the future of the company is now in
     question, it nonetheless remains the case that, regard-
     less of the growth and demand in cashless payments,
     the market for cash is expected to continue to grow.
     The amount of banknotes in circulation is expected to
     increase annually, on average by 4%. You can bank on
     that!

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FOOD & HEALTH/News                                       by Clodagh O’Donoghue

Food & Health
News
The dangers of button batteries
This time of year traditionally sees an         size means that they are easy to swallow         batteries from a wide range of devices
influx of new gadgets and gizmos come           and they can get caught in the throat or         commonly found in homes. Children are
into our homes, many of them battery            foodpipe on the way to the stomach where         naturally curious but, unfortunately, that
operated, but parents need to be aware of       they can do serious damage. According            curiosity can be life-threatening. The
the significant dangers posed particularly      to the Health Service Executive (HSE), all       Choice research comes in the wake of
by small, circular button-sized batteries.      button batteries pose a risk but lithium         the tragic deaths of two small children in
From remote controls for new devices            batteries are particularly dangerous. When       Australia since 2013 due to the ingestion of
to musical greeting cards and light-up          one of these batteries comes into contact        button batteries. In both cases, the parents
ornaments, button batteries power a range       with a wet surface, such as that found in        did not know their child had swallowed a
of new purchases that may make their            the nasal cavity or oesophagus, a chemical       battery and its source was never found.
way into households over the Christmas          reaction is triggered and the battery starts     		        The advice for parents is that
season. Whereas battery-operated toys           to leak corrosive substances, which can          prevention is better than cure so they
or child-focused products tend to conform       begin burning the surrounding tissue             must remain vigilant. It is worth doing an
to safety standards that see battery            within a short period of time. The results       inventory of your home to check which
compartments screwed down, other                can include scar formation, perforation          devices lying around have easily accessible
devices not targeted at children – from         or organ damage. Sadly, a number of              button batteries and then to tape battery
cameras to digital weighing scales and from     deaths of young children have occurred           compartments shut and ensure that these
hearing aids to calculators – may not take      in recent years around the world due to          products are not accessible to children. The
the same secure approach. Thus, some of         such injuries. Even what we may view as          HSE particularly warns parents to check
these compartments are easily opened or         a ‘dead’ battery still has sufficient charge     musical greeting cards, flameless candles
batteries can fall out of devices when they     to harm a child if it gets stuck in their ear,   and remote controls. Moreover, parents
are dropped, leading to the potential for       nose, throat or oesophagus, as a button          should make sure that all battery-operated
small children or crawling infants to come      battery stops powering a device long before      devices that children do have access to
across these little, shiny objects.             it runs out of charge. Moreover, if the          have locked battery compartments. Loose
                                                swallowing of the battery is not witnessed,      and spare batteries should be stored
                                                it can be hard to diagnose what present as       securely out of reach and spent ones
                                                non-specific symptoms similar to those of        disposed of safely and correctly. Finally,
                                                a common infection like a cold or flu and        parents and those caring for young children
                                                a delay in diagnosis can have catastrophic       need to be aware of the serious dangers
                                                consequences.                                    posed by button batteries and to know to
                                                		         Earlier this year, our consumer       immediately seek medical advice if a child
                                                association colleagues at Choice in Australia    swallows a battery.
                                                carried out some research into 17 common
                                                household items and found that, in ten
                                                cases, the batteries were easily accessed,
                                                either because the battery compartment
                                                was not sufficiently secured or because the
                                                batteries were likely to be released when
                                                the product was dropped. The items in
                                                question included a digital luggage scales,
		        Young children are naturally          a fridge thermometer, a book light, a digital
inquisitive and often explore the world by      ear thermometer and a blood glucose
putting things in their mouths but not only     meter. Although the products tested may
do button batteries pose a choking risk, they   not seem like the sort of items that a young
present additional dangers and can cause        child might be attracted to, the research
significant burning injuries. Their small       shows that children can access button

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L et Consumer C hoiC e guide you to the be st vaLue in the y ear ahead - MONEY - Consumers' Association of Ireland
MONEY NEWS

Money News                                                                                               Money News by Clodagh O'Donoghue

Lo-call numbers
Consumers no longer need to worry               to 1850, 1890, 0818, or 076 now cost
about potential bill shock when they            no more than a call to an Irish landline
make a call to a non-geographic number          number and, where a consumer has a
(NGN) – that is a number beginning with         bundle that includes landline calls, the
1800, 1850, 1890, 0818, or 076. These           call will be included in their bundle of call
numbers are typically used by Irish             minutes. Calls to NGNs will be deducted
businesses, government organisations            from bundles on a per-minute basis and,
and others to deliver services including        in the absence of a bundle or where the
helplines. However, savvy consumers             consumer has already exceeded their
have long been hesitant to call such            call minutes for the month, the call will
numbers due to confusion over charges           be charged on a per-minute basis at the
and the fact that these numbers were            same rate as a call to a national landline.
not included in ‘call bundles’ that many        Calls to 1800 numbers from both a mobile
customers of telecommunications                 phone and a landline will continue to be
providers now typically pay for monthly.        absolutely free of charge.
As Consumer Choice has noted in                 		         To further reduce confusion,
articles in its February 2019 and October       there are other changes down the road.
2017 issues, the Commission for                 From 1st January 2022, the number of
Communications Regulation (ComReg)              NGNs will be narrowed down to just two
has been working over the last couple           – the freephone 1800 number and the
of years to address the cost of calling         0818 standard rate number, with all the
NGNs and tackling the confusion that            other numbers withdrawn. The lead-in
surrounded these numbers and the                period is designed to give businesses and
difference between them. As a result            organisations time to switch over their
of this work, since 1st December, calls         current NGNs to 1800 or 0818 numbers.

TV licence email scam
Consumers are warned about a scam email         		         There has been an increase in          • There is a sense of urgency or pressure with
that claims to come from An Post, reminding     emails that look to come from a trusted           an indication that a service is about to expire
them to renew their TV licence. The email       organisation or company but that are, in          or your account is about to close if you don’t
has been landing in consumers’ inboxes with     fact, attempts to defraud consumers. A            take immediate action.
the subject line “Your TV licence is about to   number of telltale signs to look for include
expire”. Rather than coming from An Post,       the following:                                    • You are asked to enter personal
the email in fact comes from a Brazil-linked                                                      information, such as your username,
address and leads to a phishing website         • Although the email claims to be from a          password or bank account or payment card
that steals payment card details. The email     well-known and trusted organisation, the          details.
purports to inform the customer that their      sender’s email address does not match the
annual subscription expires in six days and     organisation’s real website address.              		         The advice with the TV licence
inviting them to click on a link to renew                                                         scam and with all unsolicited or suspicious
their subscription. Unwary consumers who        • A link is provided that may look similar to     emails is, as ever, to ignore the email, to
do click on the link are taken to a phishing    the proper address but, in fact, it is slightly   mark it as spam and to never click on any
page hosted on a US-based website where         different and will take you to a fake website.    links or open attachments.
they are asked to enter their payment card
details. This information is then passed        • The message begins with a general
on to fraudsters who will attempt to take       greeting, such as “Dear customer”, instead of
money from the account.                         your name.

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New Gift Voucher Rules
Consumers buying gift vouchers this festive       • Retailers cannot specify that you must            as these are considered to be electronic
season and into the New Year can enjoy            spend the voucher in one transaction.               money cards and fall under different
greater protection than before thanks to                                                              regulations. A number of other exclusions
new legislation. Since 2nd December 2019,         • If there is a balance left on the gift voucher    apply, including vouchers or credit notes
all gift vouchers sold must have either           of more than €1 after you buy something,            issued as a refund for goods returned,
no expiry date or be valid for at least five      the retailer must reimburse you that                vouchers issued as part of a customer
years from the date of issue. This is in stark    balance either in cash, by electronic transfer      loyalty or promotion scheme and vouchers
contrast to the situation up to then, in which    or with another gift voucher – the retailer         bought from a deals website for a product
retailers were able to stipulate any terms        can choose which one of these methods to            or service that must be used on a specified
and conditions they liked with regard to gift     offer.                                              date or within three months. Moreover, the
vouchers and, particularly, how soon they                                                             new legislation only applies to gift vouchers
would expire. Now, retailers must provide         • More than one gift voucher can be used in         bought on or after 2nd December 2019 and
consumers with the expiry date – which            a single transaction.                               gift vouchers purchased before then do not
must be a minimum of five years – in a                                                                have to comply with the new requirements.
durable form, either in writing or in an email.   • Retailers cannot charge you to change a           		         The new rules take effect in
		         The new rules come under the           name on a gift voucher or refuse to let you         the wake of decades of lobbying by the
Consumer Protection (Gift Vouchers) Act           use a voucher that is not in your name.             Consumers’ Association of Ireland and its
2019 and offer additional protections for                                                             Credit Where It’s Due campaign, launched in
consumers beyond the extended expiry              		        Importantly, the new rules do not         August 2017. For more on this, see page 10
date. The protections include the following:      apply to An Post One-4-All gift cards               of the current issue of Consumer Choice .

20% of Irish adults experience financial abuse
Up to one in five Irish adults has experienced    by the BPFI in partnership with Safeguarding        place an Enduring Power of Attorney
some form of financial abuse, according to        Ireland to highlight the need for greater
recently published research - but despite this    recognition of the all-too-real risk of financial   		         If you have concerns about
high incidence, many people believe that it       abuse and calling on all adults to plan ahead       suspected financial abuse, you are
could not happen to them. In late November,       to protect their finances in the future.            encouraged to speak to your bank or An Post,
the Banking & Payments Federation Ireland         		         Safeguarding Ireland chairwoman          as financial institutions can take actions to
(BFPI) released the findings of a Red C survey    Patricia Rickard-Clarke noted international         prevent and stop financial abuse.
in which 10% of participants polled said          estimates that suggest that more than 10% of        		         For more information on this topic
that someone had used their property or           people are dishonest in how they manage a           and how to seek help, see our report on page
possessions without permission. Another           vulnerable person’s money and said that this        16 of the June 2019 issue of Consumer Choice.
8% noted that an income-earning adult living      research confirms that “the real incidence
with them refused to contribute to household      is higher than that with 20% reported”.
bills, while 6% said that someone was making      According to the BPFI’s Head of Sustainable
decisions about their money and 4% had            Banking Louise O’Mahony, everyone needs
money taken or used from a joint account          to prepare for the likelihood that “one day
without their agreement.                          we may need help managing our affairs due
		          Despite these significant             to a serious illness, accident or aging, and
figures indicating that financial abuse is        our message is that people should ‘have that
comparatively prevalent, 43% of respondents       conversation’ with someone they can trust
said that they were not concerned about           and plan ahead for the future of their finances
experiencing financial abuse in the future.       in order to protect themselves from financial
Interestingly, the same percentage of             abuse”.
participants - 43% - did express concern about    		         Steps that you can take to
the possibility of financial abuse affecting      safeguard yourself against financial abuse
them, with older consumers the least              include:
concerned. Only 37% of over 55s said they
were concerned that they would be affected        • Understanding and organising your day-to-
by financial abuse, and just 6% of Irish adults   day banking to better protect your finances
have put in place an Enduring Power of
Attorney (EPA), which is a very low figure by     • Checking your bank account(s) regularly
international standards.
		          The findings were released as part    • Ensuring access for you, and only a trusted
of a public awareness campaign launched           person if needed, to your money by putting in

                                                                                                                       December
                                                                                                                       December2019
                                                                                                                                2019//January
                                                                                                                                      January2020
                                                                                                                                              2020
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Product/Tech News
                                                                                                                        Product News by Clodagh O'Donoghue

 Bags of room for improvement
  Somewhat disappointingly, successive studies have shown that the                   ban led to the proportion of the population buying bin liners increasing
  introduction of a plastic bag charge or ban in countries across the world          from 15% to 80%, while in California, although 20,000 tonnes of plastic
  actually causes an increase in the sale of single-use plastic bags.                supermarket bags were eliminated by a similar ban, Californians bought
  		          Ireland led the way with the introduction of the plastic bag           an additional 6,000 tonnes of plastic rubbish bags and refuse sacks. The
  levy in 2002 and many other countries have since followed suit, generally          UK plastic bag charge was introduced in 2015 at the low cost of 5p per
  meeting with massive success in significantly reducing the number                  bag and a recent survey has found that around a third of households are
  of plastic bags consumers bring home from the supermarket and                      buying extra rubbish bags as a result.
  other retailers. However, there appears to be an unintended – though               		         No-one is disputing the success of the plastic bag levy and the
  not altogether surprising – consequence, with concurrent increases                 benefits gained but, in order for us not to undo our good work, we need
  recorded in sales of plastic bin liners.                                           to seek out alternative bin liner solutions that are made from mainly
  		          The plastic bag levy in Ireland was initially introduced partly        recycled materials or that are biodegradable or compostable. There
  as an anti-litter strategy, given the high number of discarded plastic             are numerous options out there, both online and on shop shelves. And,
  grocery bags spoiling the look of both rural and urban environments at             of course, the more we recycle responsibly and shop sustainably, the
  the time. However, it turns out that a lot of us were not thoughtlessly            less waste we create in the first place and the fewer bags of any sort are
  throwing these bags away but, instead, thriftily reusing them as a handy           needed.
  way to dispose of waste. We had found that plastic grocery bags were
  the perfect size for smaller pedal bins in our kitchens and bathrooms, for
  example. Introducing the levy and making consumers pay for the plastic
  bags they picked up at supermarket checkouts definitely focused our
  minds and we opted to use far fewer of them, bringing reusable ‘bags for
  life’ instead. But then we were left with the problem of how to dispose
  of the waste we were creating on a daily basis. In many cases, we started
  buying single-use bin bags that cost less per item than the levy to be
  paid on plastic grocery bags. Thus, the success quoted of the 90%-95%
  reduction in plastic bag use in the year following the Irish levy's
  introduction might not tell the full story. A figure noted at the time put
  the increase in bin bag sales at 77%. This experience has been replicated
  across the world. In South Australia, the introduction of a carrier bag

 Automating the ironing
If the sight of a huge laundry pile waiting to be pressed really gets you down, then the sound of the world’s first fully
automated domestic ironing machine should perk you up. Enter Effie - a stylish but substantially sized appliance
that looks like a high-tech wardrobe on wheels. Effie will take clothes straight from the washing machine and dry
them before ironing them, all in a swift six minutes. Clothes that are already dry will take a mere three minutes
before emerging perfectly pressed. This appliance can iron up to 12 items at one time and can cater for any type
of clothing that can fit into the window of the device, including shirts, T-shirts, short dresses and trousers as well
as bedding and towels. You can touch up ironing results with a useful tool for pressing collars and a drying bag is
provided for dealing with delicates.
		           Effie does not require plumbing so it can be stored or positioned anywhere in your home but you will
need to remember to fill the water tank. It is a bulky appliance, however, so not everyone will have the space
and, although pricing has yet to be confirmed, figures in the £699 to £999 range have been mentioned, so it will
represent a significant long-term financial investment. The makers are still, ahem, ironing out a few issues with the
Effie so it is not available quite yet. But if you are desperate to tick ironing off your to-do list for good, then you can
register your interest at helloeffie.com and the company will let you know when these machines are ready to ship.

   The products featured on these pages have not been tested by the Consumers’ Association of Ireland and
   their inclusion here is not, in any way, an endorsement of them.

       8      www.thecai.ie                                                                                                      December 2019 / January 2020
L et Consumer C hoiC e guide you to the be st vaLue in the y ear ahead - MONEY - Consumers' Association of Ireland
Toy appeal
Sales in toys take a massive spike at this        has been looking at the impact that play        conducted a study entitled Making or
time of year for obvious reasons as Santa         and toys have on a child’s development          breaking stereotypes? that looked at their
is not the only one buying presents for           and how they contribute to shape the            content and highlighted both negative and
young folk. But what do we consider               child’s behaviour and interests as well as      positive trends among toy manufacturers
when we buy a gift of a toy? Consumer             the choices that he or she will make in         and retailers. Since then, an annual social
Choice always ranks safety as the first           later life. This is in the context of EU-wide   media campaign, #ToysandDiversity,
and foremost priority but European                research that provides evidence of              has highlighted gender, disability and
organisation COFACE Families Europe               ongoing issues such as stagnating rates of      racial stereotypes in toy production
also wants us to think about whether the          women’s participation in employment, the        and marketing and has helped to raise
toys we purchase help to make or break            persistence of gender segregation in the        awareness of the need for toy diversity
stereotypes and if they promote equality          labour market, low rates of employment          among toy producers, marketers, retailers
and diversity.                                    among people with disabilities and the          and consumers.
		         COFACE Families Europe is              difficulties experienced by those with a        		         Now, COFACE would like to hear
a European network of civil society               migrant background or from minorities in        from families and friends of families across
associations that represents the interests        accessing the profession of their choice.       Europe about what they think about when
of families of all types. It advocates            COFACE notes that every child is born           they buy toys and what influences their
policies of non-discrimination and                without stereotypes and predefined              choices. An online survey was launched on
equal opportunities for all people and            gender roles and that, early in life,           November 20th in 13 languages and will
family forms and especially focuses on            cultural and societal norms have a major        run until Christmas. It takes five minutes
increasing equality between women and             influence on how individuals come to view       to complete and the results will be
men.                                              themselves.                                     published early in 2020. If you would like
		         Over the last few years,               		          Toy catalogues are a key            to participate in the survey, go to https://
COFACE’s Toys and Diversity campaign              marketing tool and, in 2016, COFACE             surveyhero.com/c/toysanddiversity.

    Close-up on the Mona Lisa
    Anyone lucky enough to be planning a trip to Paris over the next       Admission costs €17 and the exhibition runs until 24th February
    couple of months might like to put a visit to the Musée du Louvre      2020. Owners of HTC Vive headsets who cannot get to Paris in
    on their schedule, especially if they fancy getting an up-close,       person can access an extended home version through Viveport
    in-depth view of the renowned Mona Lisa. The museum is                 at viveport.com.
    celebrating the life and work of Leonardo da Vinci, who died in
    France 500 years ago, with an extensive new exhibition that not
    only displays paintings, drawings, manuscripts and sculptures
    by the Italian Renaissance master but also offers a virtual reality
    (VR) experience aimed at bringing the story of the Mona Lisa to
    life. The famous painting was viewed by over ten million people
    in 2018 alone but visitors not only have to battle the crowds
    to catch a glimpse but the fragile work itself is protected by a
    special glass and steel case that means it is hard to get a clear
    look. Aware that this can be disappointing for art lovers, a VR
    experience has been developed, entitled Mona Lisa: Beyond
    the Glass, that allows visitors to enjoy an immersive view of the
    masterpiece. Taiwanese consumer electronics company HTC
    Corporation’s Vive Arts project partnered with Paris VR company
    Emissive to create the experience, which involved equipping a
    room in the exhibition with 11 Vive Cosmos VR headsets. Visitors
    put on the headsets to bypass the crowds and cut away the glass
    that normally surround the Mona Lisa so that they can see the
    work in all its glorious detail. Viewers can discover the techniques
    employed by da Vinci to create the painting and see elements
    of the work that are hidden to the naked eye. Meanwhile, the
    narration provides historical details and debunks myths about
    the subject of the painting - reputedly Lisa del Giocondo, wife of
    a Florentine cloth merchant - while 3D modelling lets her appear
    to move around.
    		          If getting this unique view of the 500-year-old iconic
    image sounds appealing, you will need to book a timeslot to see
    the Leonardo da Vinci exhibition at https://www.ticketlouvre.
    fr/ and on-site reservation is required for the VR experience.

9     www.thecai.ie                                                                                               December 2019 / January 2020
COUNSEL / GIFT VOUCHERS

            A Christmas Celebration
We have been in celebratory mood in the CAI         deterioration came over time.                       would have entered the considerations with
because one of our longest lobbying efforts         		         In the US, Marshall Field and            a focus on the reality of how a gift card with
– a matter of demand for over 25 years – was        Company was established in Chicago in               a value of €50 should not have the same
realised on the 2nd of December 2019 with           1852. In October of 1871, Chicago endured           approach to monthly deduction as that of a
the enactment of the Consumer Protection            one of the worst fires in American history and      card worth €1,000. We were wrong!
(Gift Vouchers) Act 2019. From this date,           the store was devastated. Two years later,          		         And so, in conclusion and in
all gift vouchers bought must have either           in October 1873, Marshall Field’s opened its        recognition of the reality that money is hard-
no expiry date or be valid for at least five        new store in a building leased from the Singer      earned, I cannot overemphasise the need to
years. We consider that our renewed efforts,        Sewing Machine Company.                             recognise that, firstly, one thing that has not
which we commenced in August 2017 with              		         It was in 1876 that a young Harry        changed is the volatility of the business world
our Credit Where It’s Due campaign, finally,        Gordon Selfridge joined the company and             and so, rather than hold your vouchers and
caught the attention of a demanding nation.         who later took over as manager in 1887. It          credit notes for up to five years, I think it is
We are appreciative of our Members’ support         was Selfridge who introduced the marketing          best that you use them and enjoy them – and
which, for us, showed how critically important      term that we all know today, which is Only          the sooner the better. The same applies to
the independent consumer voice really is in         ____ Shopping Days Until Christmas. He is also      gift cards but with the added caution that,
society.                                            credited with the notion of how The Customer        while they have no expiry date at all, they do
		          Early on in 2017, we had written to     Is Always Right. In 1906, on a visit to London,     slowly and quietly reduce in value to nil which,
IBEC and Retail Ireland advising them of our        he saw a gap in the UK market and set up his        when you think about it, makes us the indirect
imminent campaign launch and requesting             own store there, on what was, at the time, the      funders of the salaries of the gift card owners.
an initiative on their side to raise the level of   decidedly less attractive end of Oxford Street.     I do not think it is hard to determine whether
consideration and value for their customers.        		         However, that change in the nature       that makes us charitable or foolish ‘valued’
They never responded. This, in many ways,           of the business model that I refer to, I believe,   customers.
brought us to revisit the argument of how a         commenced in 1951 when Selfridge’s was              		         Thank you Members, you deserve
consumer passed money across the counter            taken over by Lewis’s which, in turn, in 1965       the credit for getting us here today. Happy
in exchange for a piece of paper which              was taken over by Sears. This was followed          Christmas!
promised to provide a value for that sum of         in 2003 by the purchase of the business by
hard cash – But only for a period of, at general    Galen Weston, whom Irish consumers will             Dermott Jewell
maximum, 12 months. Following that period           recognise as the owner of Brown Thomas.             Consumers’ Association of Ireland
the store owners retained that money and            		         So, following that brief historical
their valued customer was told that terms and       journey where the customer morphed into
conditions applied, that they had left it too       the consumer, with rights and entitlements of
long and that their money and credit was lost       return and quality, we are now a little further
to them - thank you and goodbye.                    along thanks to the new Act.
		          If I am to be honest, this was not      		         Of course, the elephant in the
reflective of the ethics or ethos of retail         shop is the gift card system which, for
in Ireland when I was growing up. The               example, at expiry of a 13-month period,
consideration of the customer was much              commences a monthly deduction which, if it
more of a value and personal basis and in a         is not used, will see it devalue to nil over an
realistic and respectful way.                       extended period of time. In fairness, we had
		          I have recently been asked when         not focussed significantly on these cards as
the current system came into effect and,            they are different in the nature of their terms
while the answer is relatively simple, the          and conditions. That said, in similar terms
historical flow and what I would refer to as a      of fairness, we had hoped that pragmatism

December 2019 / January 2020                                                                                                     www.thecai.ie       10
Food & Health/Labelling of plant-based foods

Mandatory Labelling of Vegetarian/Vegan Food
Products
The CAI’s Raymond O’Rourke outlines the regulatory situation
regarding the labelling of plant-based substitute food products.
Numerous vegetarian/vegan food products                		             The European Parliament (EP)           proposes mandating one of three simple
are gaining a foothold in the Irish food retail        Agriculture Committee in April this year              pictorial labels on all food product labels:
market. It is therefore not surprising to see          when discussing a Commission proposal to              Non-Vegetarian, Vegetarian, or Vegan.
plant-based substitute products being sold as          amend EU Regulation 1308/2013 adopted an              		          Some may scoff at such EU Citizens’
‘veggie burgers’, ‘plant cheese’, etc. Yet what is     amendment in line with the ECJ TofuTown               Initiatives but they are a new mechanism
the regulatory situation regarding the claims          court case stating that the designations used         introduced in the Lisbon Treaty aimed at
made on such food products, especially plant-          for meat and meat preparations shall be               increasing direct democracy by enabling EU
based products using dairy-related terms?              reserved exclusively for products containing          citizens to participate in the development of
		           There has already been a judgement        meat. These designations include, for example,        EU policies. Such initiatives require one million
from the European Court of Justice (ECJ) in            ‘steak’, ‘sausage’, ‘escalope’, ‘burger’ and          citizens who are nationals of at least one
the case Verband Sozialer Wettbewerb eV                ‘hamburger’. This legislation will come before        quarter of the Member States to support the
v. TofuTown.com GmbH (14th June 2017)                  the new Parliament in the coming months.              initiative before the Commission is mandated
regarding purely plant-based products being            		             The approach of the EP Agriculture     to respond, yet you only have to look at the
sold under the names ‘soyatoo tofu butter’,            Committee mirrors developments at state level         issue of Glyphosate/Pesticides to see where
‘plant cheese’, ‘veggie cheese’, ‘cream’ and           in the US. Recently, Arkansas was the latest          such a Citizens’ Initiative has radically reformed
other similar designations. The company said           state to prohibit the use of terms like ‘meat’,       the EU rules on the authorisation of plant
consumers were not misled by such terms                ‘sausage’ and ‘beef’ on products that are not         protection products.
since consumers’ understanding of such terms           made from animals, as well as prohibiting the         		          The new European Parliament
has changed considerably in the past number            labelling of items like cauliflower rice as ‘rice’    and new Agriculture Commissioner will
of years and it did not use terms like ‘butter’        or soy milk as ‘milk’. Each violation will be         therefore have to grapple with this issue of
etc. on their own but always in association with       punishable by a fine of up to $1,000. Similar         the designation of plant-based food products
words referring to their plant origin, such as         laws have passed in states throughout the US,         in the very near future. If the EP Agriculture
‘tofu butter’.                                         including Missouri, Mississippi, Louisiana and        Committee amendment is adopted by the
		           The European Court ruled that, in         South Dakota.                                         full Parliament in the coming months, it then
principle, for the purposes of the marketing           		             Opponents of these laws say it is      must be adopted by the EU Member States. In
and advertising in question, the relevant EU           merely an attempt to protect the interests of         that case, it could take 18-24 months before
legislation [EU Regulation 1308/2013] reserves         traditional agricultural producers from the           this ban on the use of terms like ‘veggie
the term ‘milk’ only for milk of animal origin. In     increasing popularity of alternative ‘meat’           burger’ and ‘vegan sausage’ would come into
addition, except where expressly provided, that        or ‘dairy’ products, which are enjoying a             operation. The European Commission might
legislation reserves designations like ‘cream’,        surge in popularity in Europe and the US. In          instead decide to deal legislatively with this
‘chantilly’, ‘butter’, ‘cheese’ and ‘yoghurt’ solely   addition, the new laws are seen as being in           issue by means of a simple logo: Vegetarian or
for milk products - that is, products derived          contravention of attempts by consumers to             Non-Vegetarian, as per the Citizens’ Initiative
from milk. The Court concluded that the                purchase more sustainable food products.              suggestion. Whatever approach it decides
designations for ‘milk’ etc. cannot be legally         		             The issue is not quite that simple –   upon, you can be certain that there will be
used to designate a purely plant-based product         presently in Brussels a Citizens’ Initiative has      much debate on this issue in the coming
unless that product is mentioned on the list of        been registered at the European Commission            months in the EU where the issue of producing
exceptions, which is not the case for soya or          highlighting that vegetarians or vegan                sustainable food has become a priority for EU
tofu.                                                  consumers struggle across the EU to identify          politicians.
		           Lastly, the European Court was            suitable food. They must study the list of
quite clear in the TofuTown case ruling that the       ingredients of a food product to determine if
addition of descriptive terms or explanatory           it is fit for purchase with a hyper-awareness of                    Raymond O’ Rourke
terms cannot completely exclude the likelihood         ambiguous ingredients that could be either             Consumers’ Association of Ireland
of confusion on the part of consumers.                 plant- or animal-based. The Citizens’ Initiative

   11    www.thecai.ie                                                                                                          December 2019 / January 2020
FOOD & HEALTH / High-protein snacks and energy drinks

High-Protein Bars and Energy
Drinks – Facts and Findings
High-protein snacks are not as healthy as consumers might think,
according to recent research from safefood. Meanwhile, energy drinks                                          REPORT by Clodagh O’Donoghue
have seen reductions in sugar content but increases in size and caffeine
content. Consumer Choice weighs the findings on these ‘functional’ foods.

High-protein diets have become increasingly         surveyed, while 77% are also high in saturated      ingredients and so significant levels of sugar
popular in recent years and the availability of     fat and many contain added sugar and salt.          and fat are introduced to make these snacks
commercial high-protein snacks and drinks           This is despite the fact that 37% or more than      more appetizing and appealing. The additions
has risen accordingly. Estimates indicate that,     a third of 2,000 people surveyed believe that       effectively turn these so-called healthy snacks
between 2012 and 2016, there was a 498%             such protein bars are “healthy”.                    into treats, making them comparable to a small
increase in the number of foods making high-        		          The popularity and availability of      standard chocolate bar in terms of their calorie,
protein claims in Ireland and the UK. However,      snacks including bars, yoghurts and dairy           fat and salt content. This means that these
despite their perception as ‘healthy’ options,      drinks with high-protein claims have grown          bars should be placed on the top level of the
a recent study by safefood has found that the       rapidly in recent years alongside an increased      food pyramid and consumed no more than
sugar and fat content of these products can be      interest among consumers in achieving a             once or twice a week and certainly not every
significant. Energy drinks are another product      high-protein diet. The claimed benefits of          day.
category that has grown exponentially               high-protein diets include the role they play       		           In conducting its research,
in recent years and continues to expand.            in sustaining a healthy lifestyle, enhancing        safefood analysed the nutritional content of
These products similarly imply that they            muscle function, supporting bone health,            39 high-protein bars, 26 yoghurts and quark
offer beneficial effects, particularly in fitness   managing weight, increasing energy and              (a dairy product similar to a curd or cottage
scenarios, but although some manufacturers          contributing to satiety or a feeling of fullness.   cheese) and 18 dairy drinks and smoothies
of energy drinks have decreased the sugar           Many consumers look to high-protein snacks          and then used ‘traffic-light’ labelling criteria
content in the wake of the introduction of          and drinks to up their protein intake in            to categorise products as low (green label),
Ireland’s tax on sugar sweetened drinks, others     the hope of gaining these health benefits.          medium (amber label) or high (red label) for
have retained high sugar levels while product       However, as part of its recent study, safefood      total fat, saturated fat, sugar and salt. Among
size and caffeine content have increased.           established that adults are generally already       high-protein bars
Recently published research by all-island           consuming more protein than they require
organisation safefood into these product            from their diet. Thus, there is no need for         • 79% had an amber label for total fat
categories provides important insights for          most adults to be looking to add more protein       • 77% had a red label for saturated fat
consumers who may overestimate their                to their daily intake and using high-protein        • 21% had a red label for sugar; 28 % amber and
positive effects.                                   snacks - particularly bars - may do more harm         51 % green
                                                    than good. Although these products are              • 87% had an amber label for salt
Study findings for high-protein                     frequently positioned at ‘healthy’ checkout tills
foods                                               and in health food sections, these products fall    		         In addition, chocolate was listed
In November 2019, safefood released findings        short in terms of their health credentials. The     as the primary ingredient in 38% of the bars
that showed that chocolate is the main              protein content generally comes from whey           surveyed, while 62% listed oils, 41% listed
ingredient of almost 40% of protein bars            or soy, which are notoriously unpalatable           sucrose, 69% listed sweeteners, and added salt

   12    www.thecai.ie                                                                                                     December 2019 / January 2020
was recorded on 90% of ingredients lists.            alternative to other common snacks,                  cancers, type 2 diabetes and raised blood
		         Among high-protein yoghurts               such as crisps and confectionery, and the            pressure. The conclusion is that, not only are
and quark, all of these types of products had        nutrition claims lead consumers to think             commercial high-protein bars not needed
low values for total fat, saturated fat and salt     they are ‘good for you’. In fact, commercial         for good health, but that their saturated
content but 70% had an amber traffic-light           high-protein snack foods, and particularly           fat, sugar and salt content is likely to have a
rating for sugar. Finally, when high-protein         bars, are highly processed products that             negative impact on healthy eating. Healthy
dairy drinks and smoothies were examined,            are significant sources of saturated fat,            eating guidelines instead recommend that
83% were low in total and saturated fat,             added sugar and salt. Overconsumption of             consumers get their dietary protein from
while all products had a low salt content and        such foods has been linked to obesity and            whole foods such as nuts, eggs, chicken,
a medium sugar content.                              overweight, with all the associated adverse          salmon, chickpeas, lentils, and low-fat milk
		         The marketing of high-protein             health outcomes, such as increased risk of           and yoghurt.
products suggests that they are a healthier          developing cardiovascular disease, certain

Table: Nutrition content (mean, minimum and maximum) of high-protein snack products surveyed, per
serving and per 100 grams or millilitres of product
                                                                                Per Serving (g or ml)                       Per 100 g or 100 ml
     Product Category          Serving size        Nutrition profile
                                                                         Mean             Mini-       Maximum        Mean         Minimum     Maximum
                              range (g or ml)
                                                                                          mum
 Protein bars                 40–61                Energy (kcal)       198.2        155           246            377.4        309            500

                                                   Total fat (g)       7.6          1.6           12.3           14.8         2.9            30.8

                                                   Saturated fat (g)   3.6          0.2           7.4            7            0.3            15

                                                   Sugar (g)           6.4          1.1           24.5           12.4         1.8            44.6

                                                   Salt (g)            0.3          0.1           0.6            0.6          0.1            1.1

                                                   Protein (g)         16.9         8.5           24.1           31.7         18.2           40.2

 Yoghurts and quark           125–200              Energy (kcal)       111.2        84            149            69           53             92

                                                   Total fat (g)       0.3          0             1.6            0.2          0              1.3

                                                   Saturated fat (g)   0.2          0             1.5            0.1          0              1.2

                                                   Sugar (g)           10.1         5.8           15             6.3          3.3            10

                                                   Salt (g)            0.18         0             0.3            0.1          0              0.2

                                                   Protein (g)         15.2         12            20             9.5          8              11.2

 Dairy drinks and             250–500              Energy (kcal)       195          152           280            62           46             77
 smoothies
                                                   Total fat (g)       2.9          0.3           6              0.9          0.1            2.2

                                                   Saturated fat (g)   1.7          0.3           5              0.6          0.1            2

                                                   Sugar (g)           19.8         10.4          28.5           6.4          3.3            10.7

                                                   Salt (g)            0.4          0             0.6            0.1          0              0.2

                                                   Protein (g)         19.1         10.8          27             5.8          4.3            8.2

Source: safefood.eu. Survey conducted on products on sale March-April 2018.

  13     www.thecai.ie                                                                                                      December 2019 / January 2020
including a marked increase in the number        content and possible effects on their baby.
                                                   of drinks sold in 500ml sizes (16 in 2019        Moreover, despite marketing messages,
                                                   compared with eight in 2015) whereas there       energy drinks are not suitable for rehydration
                                                   was no change in the number of drinks sold       purposes after sports and exercise due to the
                                                   in 250ml servings. In addition, although         diuretic effect of the caffeine they contain
                                                   caffeine content has remained the same           and they should not be used as mixers for
                                                   per 100ml on average, the mean caffeine          alcohol. These drinks are also unsuitable for
                                                   content of all energy drinks increased from      children aged less than 16 years as the high
                                                   90mg to 106mg per serving due to the larger      calorie and sugar content with no nutritional
                                                   container sizes. According to the most recent    benefit can cause weight gain and lead
                                                   market data, there are three leading brands      to childhood obesity, while large doses of
                                                   in the Irish market - Lucozade, Red Bull and     caffeine can have harmful side effects and
                                                   Monster - which together account for 80%         cause anxiety in children and teenagers.
                                                   of the marketplace. Although Lucozade has        Even healthy adults need to be careful of their
                                                   made a significant reduction to the sugar        energy drink consumption as sugary drinks
2019 findings on energy                            content of its products since the 2015 study,    are associated with excess weight and poor
drinks                                             there was no decrease in sugar levels in the     dental health while caffeine intake should be
Energy drinks companies often market their         other two brands. The sugar and caffeine         limited to 400mg a day, which will include tea
products as performance boosters, linking          content of 17 energy drinks products on the      and coffee sources.
them to physical activity and extreme sports       market is outlined in the infographic from       		         For more information on the
and suggesting to consumers that these             safefood below and shows that, similar to        findings contained in safefood’s two recent
beverages are a quick and effective means          the 2015 findings, a single 500ml serving can    reports, A survey on high-protein snack
of rehydration while hinting that they will        contain up to 17 teaspoons of sugar and the      foods and A survey of energy drinks on the
improve ability or stamina. Marketing              caffeine equivalent of two 60ml espressos.       island of Ireland 2019, go to safefood.eu.
primarily targets young and adolescent
males, with sophisticated social media
campaigns often a feature among the leading
brands. However, the high sugar and caffeine
content of these drinks has led to concerns
of possible adverse health effects and the
need to highlight that these products are not
suitable for all population groups, particularly
those aged under 16 years and pregnant
and breastfeeding women. In our March
2016 issue, Consumer Choice reported on
the results of safefood’s 2015 survey of the
energy drinks market and the finding that
a 500ml serving could contain as much as
16.5 teaspoons of sugar and up to 160mg
of caffeine or the equivalent of two 60ml
espressos. Since that survey was conducted,
Ireland introduced the Sugar Sweetened
Drinks Tax and safefood has revisited the
energy drinks category to see what changes,
if any, this had made.
		           Research undertaken on products
for sale during April 2019 found that the
number of energy drinks products on the
market had risen since 2015, with particular
growth noted in the own-brand category,            		          The latest market research notes         Useful contact
and that there was a marked increase in            a 3.4% increase in the volume of energy
the number of diet and sugar-free versions         drinks sold in supermarkets and convenience          safefood
available. A positive effect of the new tax        stores between 2015 and 2018, for a total of         safefood.eu
on sugar sweetened beverages is that               26.7 million litres bought by Irish consumers.       tel: 1850 404 567
the average sugar content per serving of           This is the equivalent of every man, woman           email: info@safefood.eu
energy drinks has fallen by around two level       and child in the country drinking 5.5 litres
teaspoons, from 31g in 2015 to 23g in 2019.        of energy drinks each year and places
Moreover, the proportion of products on            Ireland close to the very top of energy drink
the Irish market eligible for taxation - those     consumption compared with other countries
containing 5g or more of sugar per 100ml -         in the EU.
has fallen from 74% of energy drinks on sale       		          The advice from safefood is that
to 41%.                                            energy drinks are not suitable for a number
		           Alongside these positives, a          of consumer groups, including pregnant and
number of negatives were observed,                 breastfeeding women due to the caffeine

  14     www.thecai.ie                                                                                                  December 2019 / January 2020
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