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EDITORIAL Theodore Theodoridis UEFA General Secretary A MOMENT TO SAVOUR, A TIME TO REFLECT A fter the unprecedented hiatus brought about by the COVID-19 pandemic, football is steadily coming back to life. This edition of UEFA Direct reports on the imminent return of our elite competitions, assessing the obstacles that the European football community has had to overcome together to successfully rewrite UEFA’s competitions calendar – both for the 2019/20 and 2020/21 seasons. UEFA’s return to play, with matches set to kick off in August, represents a milestone moment and the first chance to take stock of our journey to date through an extraordinary period. The COVID-19 pandemic’s outbreak in the spring brought European football to a standstill, and there was understandable concern that UEFA would not be able to finish its 2019/20 club competition season. Other major competitions, such as UEFA EURO 2020 and Women’s EURO 2021, were postponed for a year. The outlook was uncertain, and the ramifications were difficult to predict. As our president underlines in his interview on pages 6–7, despite these challenges, UEFA maintained a steadfast belief that better times would come. Now, following a great deal of hard work, cooperation and compromise behind the scenes, we are ready to deliver a match schedule in August and beyond that will bring the latest club competitions to completion, and set the 2020/21 competition campaign in motion. The moment when ‘live’ UEFA action returns to the spotlight will doubtless be one to savour, offering hope and joy to football lovers young and old. Our sport has taken a back seat in recent times as the world has learned to live with the impact – personal, economic and otherwise – of COVID-19. Football has been missed during its absence – demonstrating clearly how much the game means to those who care about it and providing telling proof of football’s enduring status as part of the fabric of our society. Consequently, UEFA strongly feels that by ‘returning to play’ – albeit in circumstances that will still require caution and great care for our matches to take place – we are contributing to raising the morale of millions of people. It also shows how UEFA is adapting to the current reality to continue delivering on its core mission: running competitions and protecting, promoting and developing European football. I for one am sure to experience a multitude of emotions when the first referee’s whistle is blown in August – excitement, happiness, relief, anticipation. I am equally certain that those feelings will be shared and understood by anyone that holds the beautiful game close to their heart… UEFA DIRECT • July/August 2020 – 03
CONTENTS IN THIS ISSUE JULY/AUGUST 2020 Official publication of the Union of European Football Associations Chief editor: Emmanuel Deconche Deputy chief editor: Dominique Maurer Chief writer: Mark Chaplin Subeditor: Susan Angel External contributors: Sam Adams (pages 14-17) Julien Hernandez (pages 22-25) Simon Hart (pages 28-35, 42-43) Graham Turner (pages 36-41) Translations: UEFA Language Services Production: Touchline Getty Images Printing: Artgraphic Cavin, CH-1422 Grandson Editorial deadline: 10 July 2020 8 Executive Committee The Executive Committee gives the go-ahead for UEFA competitions to resume in August. Cover photos: UEFA 14 Together for the Future of Football 44 Social responsibility Launched at the UEFA Congress in February The latest UEFA Football and Social 2019, UEFA’s five-year strategy is more relevant Responsibility Report puts the spotlight than ever to tackle current and future on activities and projects that harness challenges. the power of football to tackle key social responsibility issues. neutral 01-20-758031 Printed Matter myclimate.org 20 Club licensing system A new interactive report explains how 48 News from member associations the club licensing system is implemented across Europe.
CONTENTS Konami UEFA 6 Interview 22 eEURO 2020 Aleksander Čeferin talks about how Italy win the inaugural efootball version of the EUROs. European football has responded to the challenges of COVID-19. Miguel Ruiz 28 The Technician As football resumes across Europe, The Technician looks at the challenges of getting players match-fit again. 36 Coaching Convention MFA The fourth edition of the Coaching Convention is 26 Referees Sportsfile launched, while the Jira Like the players, referees trained at home during the Panel celebrates its 25th lockdown while waiting for football to return. anniversary. UEFA DIRECT • July/August 2020 – 05
INTERVIEW ‘THERE’S BEEN A REAL WILLINGNESS TO REACH COMPROMISES’ UEFA president Aleksander Čeferin is playing a pivotal role in guiding European football and its governing body through the COVID-19 crisis. In this interview with UEFA Direct, he talks about UEFA’s leadership during these extraordinary times, and explains why the spirit of solidarity and sacrifice shown by football’s various stakeholders offers a positive lesson for the future. What has been your personal of July, with UEFA then completing its that they can use to offset the experience of the COVID-19 crisis? own 2019/20 club competition season in consequences of financial losses caused These recent months have obviously August. The leagues agreed to this, and by the COVID-19 situation. Moreover, the been a period of great uncertainty for the solidarity of the clubs will be equally associations can naturally rest assured that everyone. As far as my family and myself important for the national team window they will be able to count on our unfailing are concerned, it’s brought us even in September. support in the future. closer together… In what ways has responding to Did you always believe that UEFA’s As UEFA president, you’ve lived the challenges of the COVID-19 2019/20 competitions would still on the front line of football’s pandemic brought Europe’s be played to a conclusion in 2020? longest period of inactivity since football community closer I believed it from the first moment. the Second World War. How have together? You should always be optimistic, and if you coped with the situation? We’ve seen a great deal of unity and something like this crisis happens, you Well, you must remember that the Second solidarity between UEFA, national must have a plan ready. At the present World War didn’t actually stop football associations, clubs and leagues. That’s time, we will be playing matches without completely, unlike the COVID-19 crisis... been a quality which you can see in the spectators until further notice. We will from a professional point of view, there’s decisions taken. There’s been a real overall not take any risks. been a lot of pressure and a great deal of willingness to reach compromises. hard work – but I’m happy and relieved Do you feel that UEFA has taken that football is returning across Europe. You’re in constant contact with the right decisions at the right UEFA’s 55 member associations time over these months? UEFA has rewritten its across Europe. How is UEFA We, as a governing body, have had to bear match calendar to ensure its helping them respond to the in mind that we must take care of all of competitions can ‘return to play’, crisis? football – not just UEFA’s competitions. while minimising risks to the health The associations are all facing a variety of Consequently, we’ve tried to lead the and safety of everyone involved. challenges. UEFA’s relationship with them way in Europe, and I think we’ve done so What did it take to do this? is a crucial cornerstone of our activities quite successfully. I think the decision to Key stakeholders have had to sacrifice – they’ve always backed us in what we do, postpone EURO 2020 to next year was a something. UEFA has sacrificed part of and we always support them. So, we’ve key moment, because it was taken at quite its season to enable the completion of made an advance payment of €236.5m an early stage. Everybody understood ongoing domestic leagues by the end from UEFA’s HatTrick programme funding* that we did this to help the other *Since 2004, UEFA’s HatTrick programme has channelled revenue from the European Championships to national associations to support football development projects. Despite the postponement of EURO 2020, UEFA will honour its fifth HatTrick funding cycle, investing a total of €775.5 million in European football over the next four years. 06 – UEFA DIRECT • July/August 2020
INTERVIEW stakeholders and, once more, I must What have you learned about communicating with each other underline the spirit of total unity and the underlying strengths of every day, and we must continue to solidarity that was forthcoming. European football in this period? do so in the future. We might have What lessons can be learned for disagreements, of course, but as long as What steps can UEFA take to the future? we communicate and are all ready to protect grassroots football across I think it’s hard to say at this stage what sacrifice something, then we’ll be on Europe from the economic impact UEFA will learn, and what the world will the right path. of the COVID-19 crisis? learn. We’ll certainly all learn that we’re There’s been a major focus, of course, on very fragile, and that a virus can actually As a football fan, what do you the elite competitions. But it’s also clear bring the world virtually to a standstill… think you’ll feel when you next that grassroots football will always be a and that means football as well. But watch a UEFA match in a stadium? vital part of our mission. Given the medical we’ll all come through this crisis, and I’m I’m sure that it will be a great feeling… protocols and provisions that will be in sure that we’ll emerge stronger and like everyone, I would feel even better if place, it will be important first of all that wiser than before. the fans were there. But I’m an optimistic no one takes any unnecessary risks. The football community has shown person, and my great hope is that And we must all be especially careful not just unity and solidarity, but also spectators will be able to return to our where children are concerned. friendship and respect. We’re matches as soon as possible. “The football community has shown not just unity and solidarity, but also friendship and respect.” UEFA
EXECUTIVE COMMITTEE AUGUST RETURN TO PLAY FOR UEFA’S COMPETITIONS The UEFA Executive Committee’s videoconference meeting on 17 June will be remembered as one of the most momentous occasions in UEFA’s long and rich history – coming as it did just two days after the organisation’s 66th birthday. T he committee gave the go-ahead for European football was compelled to take was created to examine the health issues. UEFA’s various men’s and women’s an unaccustomed back seat this spring, Working together, Europe’s football competitions to resume in August, owing to the worldwide escalation of community aimed to answer a question ending a hiatus that began in March when the pandemic. With people’s health and facing everyone in the game: how the COVID-19 pandemic forced a halt to safety paramount, UEFA put all of its to complete the 2019/20 UEFA club the European domestic and international competitions on hold until further notice competition season and finish domestic football programme. in March, in compliance with national competitions across Europe as soon measures and World Health Organization as circumstances would permit football Responding to new recommendations. “The unprecedented to resume. developments circumstances indeed made it impossible Finding the right response required The Executive Committee’s green light for any sport to take place,” said UEFA an intense and challenging period of came as national governments and president Aleksander Čeferin. The only ideas and proposals, discussions, online authorities began easing the lockdown possibility in an uncertain and somewhat meetings and telephone calls, expert conditions put in place to slow the spread unreal atmosphere was to start preparing analysis findings, exchanges of information of COVID-19. By June, many European for better days ahead. and data, and urgent consultations. The domestic football competitions were solution subsequently approved by the gradually coming out of hibernation after Background: finding a solution UEFA Executive Committee gives priority the enforced period of inactivity, with From mid-March, an ongoing working and to European domestic competitions, by league and cup matches getting under regular consultation process involved enabling them to be played first and way again behind closed doors as a UEFA, its 55 member associations and completed by the end of July, before protective and preventative measure. other major stakeholders – notably, the UEFA’s 2019/20 club competitions restart The committee considered this as the European Club Association (ECA), the at the beginning of August. right moment for UEFA’s competitions European Leagues (EL) and the players’ to follow suit… union FIFPRO Europe. Working groups Minimising risks, were set up to look at the calendar and safeguarding value Football’s wait: assess the economic, financial and UEFA’s objective, especially with the the preparation process regulatory impact of the COVID-19 revised club competition format put in In the face of the COVID-19 crisis, pandemic, and an expert medical panel place, is to minimise risks by keeping the
Stadion Köln Shutterstock Shutterstock Estádio do Sport Lisboa e Benfica Colovray – Nyon highest level of control over matches, limiting international travel and local journeys, and ensuring a safe accommodation environment; protecting competition, clubs and players by softening the match burden at the end Shutterstock of a long competitive summer of domestic action; and safeguarding value by offering UEFA Anoeta Stadium the best possible format with only – San Sebastián high-value matches, as well as to compensate lost match broadcasting opportunities. Key Executive Committee decisions: The 2020/21 UEFA Champions League and UEFA Europa League qualification • 5–30 August: Completion of UEFA’s 2019/20 club competitions in single-leg phases will be played as single legs instead matches played in three countries: Portugal (UEFA Champions League), of as home and away legs, thus cutting Germany (UEFA Europa League) and Spain (UEFA Women’s Champions League); down on travel, hotel reservations and • 8 August – 1 October: 2020/21 UEFA Champions League and UEFA Europa meetings, and lowering the risk of League qualifying phase; exposure to the coronavirus. • 3 September – 18 November: UEFA Nations League group stage; • 24 September: UEFA Super Cup match in Budapest; The EURO factor • 7–13 October: 2020/21 UEFA Women’s Champions League qualifying A crucial catalyst for the club competition round mini-tournaments; solution was UEFA’s early decision in • 8 October/12 November: European Qualifiers play-offs – semi-finals and March to postpone its premium national finals respectively; team tournament, UEFA EURO 2020, • 20/22 October: Start of the respective 2020/21 UEFA Champions League until summer 2021. “UEFA took a bold and UEFA Europa League group stages; decision when it decided to postpone • 11/12 and 18/19 November: 2020/21 UEFA Women’s Champions League EURO 2020,” the UEFA president round of 32; explained. “But in doing so, we created • 11 June – 11 July 2021: UEFA EURO 2020 to be staged in 12 host cities as the space which has allowed domestic scheduled across Europe. club competitions across the continent to resume, where possible, and play to (Full details of the UEFA Return to Play calendar can be found on pages 12–13) a conclusion.” Neutral venues Several factors drove the decision to bring appropriate solutions; the need to choose local authorities; good stadium the 2019/20 club competition campaign to countries with a positive evolution in their infrastructures; and the associations’ its conclusion at neutral venues. These epidemiologic situation; full support from operational expertise. included the limited time available to find the countries’ football associations and The national associations of Portugal, Germany and Spain emerged as impressive and ideal candidates: they offered good venue concepts, government guarantees were forthcoming, and signed contracts have been provided for the venues. Club competitions: player registration and substitutes Teams may register three new players on their List A for the rest of the 2019/20 season, provided they were already registered and eligible for the club since the last registration deadline, with List A still containing a maximum 25 players. Clubs may not register newly transferred players. Five substitutions will be allowed in the 2019/20 matches to comply with temporary Laws of the Game changes, while the number of substitutions for UEFA 2020/21 will remain at three.
Travel restrictions and social distancing recommendations mean that the Executive Committee has to meet by UEFA videoconference for the time being. Matches behind closed doors men’s and women’s club and national ahead,” the UEFA president added, “and UEFA has adopted a ‘wait and see’ team competitions and a further iteration we want to enhance the momentum in approach to this crucial protective and will be produced for youth and futsal the women’s game, not lose it.” preventative issue. Given the constantly competitions. It will be a living document evolving situation, the UEFA administration which can also be adapted to local Unity and solidarity agreed to continue to closely monitor the legislation and requirements. Finally, as European football finds its situation – it was felt that more time and Matchday operational guidelines feet again, one particularly positive fact information was needed, and continued are also being adapted, both at club has emerged from the COVID-19 crisis – close consultation with local authorities and national team level, so they are the spirit of solidarity that has prevailed required, before any final decision could more tailored to football’s new norms. since March. Cooperation and be taken on admitting spectators to UEFA’s main challenge is to implement understanding have been the order of UEFA competition matches. On 9 July, protocols and procedures that ensure its the day as UEFA, the national associations the Executive Committee decided that matches can take place with the same and the various stakeholders have striven all matches would be played behind level of safety across all 55 national in tandem to steer football through closed doors until further notice. associations. extremely troubled times. UEFA has made its own solidarity mark Medical protocol: keeping EURO 2020: one year later in this period. It released €236.5m of everyone safe While there was obvious disappointment HatTrick assistance programme funding to The medical working group’s deliberations at the postponement of UEFA EURO 2020, help its 55 member associations meet the will culminate in an extensive UEFA there is now considerable optimism about challenges of COVID-19 in their respective medical protocol, aimed at ensuring the next summer’s rescheduled tournament. countries. In addition, with many clubs safety and health of everyone involved Signed undertakings have been received facing financial difficulties amid the crisis, in UEFA’s matches when they resume. from all host associations, stadiums and UEFA released club benefit payments for Testing will be carried out on players and host cities, which means that the same 12 the clubs’ contribution to European technical/medical staff, referees and UEFA venues as originally appointed will host the national team competitions, with 676 match officers, and will be conducted 51 matches: Amsterdam, Baku, Bilbao, clubs from UEFA member associations alongside the application of other Bucharest, Budapest, Copenhagen, Dublin, receiving amounts ranging from €3,200 measures of infection prevention, such as Glasgow, London, Munich, Rome and to €630,000 for their contribution to the social distancing, access to disinfection Saint Petersburg. European Qualifiers and the UEFA Nations products, frequent and thorough hand League for the 2018–20 period. washing, and the wearing of personal Youth and women’s football, Without this togetherness and protective equipment at the stadium. futsal: remembering their teamwork on all sides, the task of Teams will have to adopt travel and importance maintaining football’s stability and plotting accommodation policies that protect their An essential UEFA objective is to complete a course through the crisis would members from risk of infection; stadium its current youth and futsal competitions. undoubtedly have been twice as daunting, requirements will include a zoning system “We are firm believers in their importance as the UEFA president acknowledged: to be implemented in order to prevent and the significance of the overall growth “The football community has worked uncontrolled or indirect contact issues, and development of the game,” said the together and shown tremendous unity and stadium attendance will be limited UEFA president. The completion of during this unprecedented crisis,” he to teams, officials and working staff. the 2019/20 UEFA Women’s Champions reflected. “I am convinced that we will The medical protocol, which is now being League also transmits a strong signal. come out of this crisis stronger and with finalised, will initially apply for the senior “This competition has exciting times closer links than ever before.” 10 – UEFA DIRECT • July/August 2020
EXECUTIVE COMMITTEE Emergency club licensing measures At its videoconference meeting, New women’s youth the Executive Committee approved competition formats temporary emergency measures as Finally, the European Women’s Under-17 addenda to the UEFA Club Licensing and and Under-19 Championships will have Financial Fair Play Regulations, to offset a new format from 2021/22 to help the impact of COVID-19 on club finances. further develop elite female youth The measures provide flexibility, while players. A league-style qualifying format ensuring that clubs fulfil transfer and will see teams divided on coefficient salary obligations on time, and give clubs rankings into two leagues, A and B, each more time to quantify and account for with groups of four teams playing mini- unanticipated revenue losses. tournaments. A second group round in League A Overdue payables – valid for will replace the current elite round, 2020/21 season with the winners (and best runner-up) Among the key elements, all clubs in qualifying for the final tournament. UEFA competitions must prove as After that second round, the winners at 31 July (instead of 30 June) and of the League B mini-tournaments 30 September that they do not have any will be promoted and the last-placed overdue payables in respect of transfers, League A teams will be relegated into employees and social/tax authorities as a the first round of the next championship. result of obligations due to be paid up to Final tournament hosts will be 30 June and 30 September respectively. drawn into a league according to their coefficient and play as any other team Break-even rule – valid for throughout the competition, with their The Executive Committee 2020/21 and 2021/22 seasons final tournament place guaranteed, approved heading guidelines The 2020 financial year assessment is irrespective of their results. for youth players. postponed for one season, and will be assessed together with the 2021 financial year; the 2020/21 monitoring period is curtailed and only covers two reporting periods (financial years ending in 2018 and 2019). Meanwhile, the 2021/22 monitoring period is extended and covers four reporting periods (financial years ending in 2018, 2019, 2020 and 2021), and the 2020 and 2021 financial years will be assessed as one single period. Player registration The Executive Committee also set the player registration deadline for the 2020/21 UEFA club competitions group stages at 6 October 2020, and approved heading guidelines for young footballers designed to help protect their health and safety in training and matches. The 2021/22 European Qualifiers draw procedure was approved – pending FIFA’s final confirmation – and features ten groups. Group winners qualify directly for the 2022 World Cup, while group runners-up will take part in play-offs Sportsfile with two teams from the UEFA Nations League to determine the last three European qualifiers. UEFA DIRECT • July/August 2020 – 11
RETURN TO PLAY NEW DATES FOR UEFA COMPETITIONS Find out the new dates for this and next season’s club competitions, plus all the revised national team competition schedules. UEFA club competitions 2020/21 UEFA Europa League Preliminary round 20 August (single-leg ties) 2020 UEFA Super Cup – Budapest First qualifying round 24 September: Puskás Aréna, Budapest* 27 August (single-leg ties) *originally scheduled to be played in Porto on 2019/20 UEFA Champions League Second qualifying round 12 August 2020. Round of 16 17 September (single-leg ties) 7/8 August: Second legs to be played at Third qualifying round home teams’ stadiums where conditions 24 September (single-leg ties) allow Play-offs Quarter-finals & semi-finals – Lisbon 1 October (single-leg ties) 2019/20 UEFA Youth League Single-leg ties on 12/13/14/15 August Group stage Round of 16 (quarters) and 18/19 August (semis) played 22 & 29 October, 5 & 26 November, 16 August, Nyon at the Estádio do Sport Lisboa e Benfica 3 & 10 December Final tournament and Estádio José Alvalade. No date changes to subsequent rounds Quarter-finals: 18/19 August, Nyon Final – Lisbon Semi-finals: 22 August, Nyon 23 August: Estádio do Sport Lisboa Final – Nyon e Benfica 25 August: Colovray Stadium 2019/20 UEFA Women’s 2020/21 UEFA Champions League Champions League UEFA men’s national Preliminary round Quarter-finals & semi-finals – Bilbao & 8 and 11 August (single-leg ties) San Sebastián team competitions First qualifying round Single-leg ties on 21/22 August (quarters) 18/19 August (single-leg ties) and 25/26 August (semis) played at the Second qualifying round San Mamés Stadium and Anoeta Stadium. 25/26 August (single-leg ties) Final – San Sebastián Third qualifying round 30 August: Anoeta Stadium UEFA EURO 2020 15/16 September (single-leg ties) Play-offs Play-offs Semi-finals: 8 October 22/23 & 29/30 September 2020/21 UEFA Women’s Finals: 12 November Group stage Champions League Final tournament 20/21 & 27/28 October, 3/4 & 24/25 Qualifying round mini-tournaments Rescheduled from 11 June to 11 July 2021 November, 1/2 & 8/9 December 7–13 October No date changes to subsequent rounds Round of 32 11/12 & 18/19 November Round of 16 3/4 & 10/11 March 2019–21 European Quarter-finals Under-21 Championship 2019/20 UEFA Europa League 23/24 March & 31 March / 1 April Qualifying round Round of 16 Semi-finals To be concluded in September, October 5/6 August: Second legs to be played at 24/25 April & 1/2 May and November 2020 home teams’ stadiums where conditions Final – Gothenburg Group stage – Hungary and Slovenia allow. FC Internazionale Milano v Getafe CF 16 May: Gamla Ullevi Group stage: 16 teams in 4 groups, and Sevilla FC v AS Roma, whose first leg 24–31 March 2021 was also postponed, will be played as Final tournament – Hungary a single leg in Germany. and Slovenia Quarter-finals & semi-finals – Cologne, Quarter-finals, semi-finals & final: Duisburg, Düsseldorf & Gelsenkirchen 31 May – 6 June 2021 Single-leg ties on 10/11 August (quarters) Final – Ljubljana and 16/17 August (semis) 6 June 2021: Ljubljana Final – Cologne 21 August: Stadion Köln 12 – UEFA DIRECT • July/August 2020
RETURN TO PLAY UEFA women’s national UEFA futsal competitions team competitions 2019/20 European Under-19 Championship Elite round 2–8 September Final tournament – Northern Ireland UEFA Futsal EURO 2020-22 Group stage: 7–17 October UEFA Women’s EURO 2021 Qualifying play-offs Semi-finals, final & U-20 World Cup Qualifying round & play-offs 2–11 November 2020 play-off: 11–14 November Latest info: Remaining group matches to Group stage and play-offs be played in FIFA women’s international 6 December 2020 to 17 November 2021 windows in September, October, November Latest info: New dates under review and December 2020; play-offs rescheduled Finals tournament – Netherlands for window in April 2021. Latest info: Finals scheduled to take place 2019/20 European Final tournament – England from 19 January to 6 February 2022 in the Under-17 Championship Latest info: rescheduled for 6–31 July 2022 Netherlands. Elite round Cancelled Final tournament – Estonia 2020 Futsal World Cup Cancelled European Play-offs 2019/20 European Women’s 2–11 November 2020 Under-19 Championship Friendly matches Elite round Autumn matches: 7/8 October Cancelled & 11/12 November Final tournament – Georgia Cancelled 2019/20 UEFA Futsal Champions League Finals – Barcelona* Semi-finals, third-place play-off 2020/21 UEFA Nations League & final: 8–11 October League phase 2019/20 European Women’s *Original host Minsk will now hold next season’s Group stage matches: 3/4/5 & 6/7/8 Under-17 Championship finals in April 2021. September, 10/11 & 13/14 October, Elite round 14/15 & 17/18 November 12–20 September Finals Final tournament* – Sweden Under review Quarter-finals, semi-finals & final: 4-10 October UEFA Women’s Futsal EURO 2022 *also serves as qualification competition for the Preliminary round U-17 Women’s World Cup. 4–9 May 2021 Main round 2020/21 UEFA Regions’ Cup 19–24 October 2021 Cancelled Finals 24–27 March 2022 2020/21 European Under-19 Futsal Championship Final tournament 1–7 November 2021 UEFA DIRECT • July/August 2020 – 13
UEFA STRATEGY SOLID PLATFORM FOR EUROPEAN FOOTBALL TO BOUNCE BACK The COVID-19 crisis has shaken economies and societies around the world. UEFA’s five-year strategy has laid solid foundations which will help European football to withstand the shock and adapt to sport’s ‘new normal’ – according to the members of the UEFA strategy steering committee. 14 – UEFA DIRECT • July/August 2020
UEFA STRATEGY I t has quickly become a cliché, but it does as in more normal times, UEFA gave an immediate not make it any less true that we are and direct boost to all member associations by currently living through unprecedented releasing €236.5m of HatTrick funds. times. The norms of everyday life have been With their domestic seasons brought to an turned upside down and the impact has been abrupt standstill, clubs faced a sudden and felt by people around the world – not least unexpected cessation in activity. In a similar vein here in Europe. to the flexibility shown by quickly making Despite its prominent role in our society, HatTrick payments available to member sport can often feel like it exists outside the associations, UEFA fast-tracked the release normal news cycle. Traditionally, football has of €70m in solidarity funds to clubs that have offered an escape, something people can turn contributed players to UEFA national team to in tough times. The national mood of a competition matches. In total, 676 clubs from country has often been lifted by its football every UEFA nation benefited. team – we only need to recall the scenes in While the strategy’s ability to adapt to Utrecht following Women’s EURO 2017 or in changing circumstances has undoubtedly helped Paris during the 2018 World Cup to see how national associations cope with the short-term national successes can galvanise entire emergency, its long-term goals should drive countries, uniting fans from all backgrounds European football’s long-term economic in a shared eruption of euphoria. recovery. Once football restarts across the ‘Bringing people closer’ is one of football’s continent and down the leagues, the great strengths, but with the term ‘social development of a new, third UEFA club distancing’ now a public health mantra competition will ensure a broader spread repeated across the world, our great sport of teams from different countries get the cannot do that for the time being, at least not opportunity to play European football and in a physical way. It can, though, still bring benefit from its revenue. Furthermore, communities closer in spirit. Solidarity across the ongoing efforts to ensure economic European football will be vital to ensure an sustainability through club licensing and eventual triumphant return at every level – we financial fair play have given clubs the best are all in it together. possible chance of weathering a storm Fortunately, we are well placed to bounce that – for the time being – includes limited back. The UEFA Strategy 2019–24: Together matchday income. for the Future of Football was not developed Building consensus through a collaborative with a global health emergency in mind but, in approach was a key enabler in creating the responding to the unique challenges resulting strategy. That cornerstone did not just from the COVID-19 pandemic, it is more determine how it was constructed, but also relevant than ever. shaped the attitude and spirit in which the work Projects set up, developed and progressed would be carried out. It meant that, in a time of to fulfil the strategy’s four goals – unique challenges as football stopped across participation, good governance, solidarity Europe for the first time in 75 years, stakeholder and finance – have helped our sport resist working groups could quickly be formed, the shock to the system and allow us to look ensuring the inclusion of every key stakeholder forward with cautious confidence. From in the decision-making process. creating incentives that help implement From this, consensus could be reached and good governance principles to the Football priorities established around difficult decisions Federations of the Future programme, which that, in the past, might have foundered on fosters business development, national conflicting interests. For example, UEFA agreed associations are well placed to ride out the to postpone flagship national team tournaments worst of COVID-19’s impact on our sport. and delay the return of its club competitions to A strategy’s long-term success is ultimately ensure that domestic competitions had every UEFA strategy measured by the fulfilment of its goals. opportunity to finish their season. This was steering committee However, its effectiveness requires in-built done for the overall good of European football. flexibility – circumstances change over a UEFA’s strategy was designed to tackle the Karl-Erik Nilsson (SWE) five-year period and that demands an agile many challenges European football would face response. For example, with each of its 55 over the next decade. While few would have Florence Hardouin (FRA) member associations affected by COVID-19 predicted the nature and size of the current test, Michele Uva (ITA) in different ways, UEFA realised early on that the measures laid down in advance have David Martin (NIR) Gudni Bergsson (ISL) Getty Images national associations were best placed to ensured our response has been firm and united. determine how to protect football in their It has given us the best possible chance to keep Aivar Pohlak (EST) own countries. Rather than ring-fencing football as Europe’s most played, trusted and Alexander Alaev (RUS) development funding for specific projects, engaging sport. Kadir Kardaş (TUR) UEFA DIRECT UEFA DIRECT • July/August • March2020 2019 – 15
UEFA STRATEGY 2019–24 ONE YEAR IN Launched at the UEFA Congress in February 2019, Together for the Future of Football gave a clear direction and vision for the European game, with buy-in from all major stakeholders. T he first year of implementation saw played, trusted and engaging sport. great strides taken in numerous key This is not just a mission for UEFA but domains. Looking ahead, the for everyone involved in football, and strategy will not only have to tackle the we should all be united in this mission.” challenges anticipated at the time of its The pandemic does not change creation, but also the many more this mission, and in many ways gives resulting from the COVID-19 pandemic. it further significance – so what When the strategy was launched, measures have been implemented UEFA president Aleksander Čeferin said: within the parameters of the strategy’s “Our mission is to keep football the most four pillars? Football Trust Objectives Objectives 1. Grow and secure long-term participation 1. Provide leadership to within European football the national associations 2. Lead and support the advancement of 2. Promote good governance national football associations and increased transparency 3. Ensure football in Europe is accessible and available to all 3. Protect the integrity of football 4. Promote and develop football infrastructure across Europe 4. Develop stakeholder involvement Key achievements Key achievements Football in Schools programme UEFA internal governance and compliance unit • launched in 2020 to promote football as a social and • set up to align UEFA activities with good educational tool, and develop a player pathway to link governance principles. up with clubs. UEFA finals: revised bidding processes PlayMakers collaboration with Disney • more transparent bidding processes for UEFA • innovative new approach based on play designed to increase competition finals to ensure adherence to various five- to eight-year-old girls’ participation in sport and raise their requirements (e.g. sustainability standards). self-confidence. Aims to change perception about girls playing football. COVID-19 impact Football Federations of the Future Providing support and guidance to European • business development programme offering assistance to football’s leaders is helping our community to national associations. navigate uncertain times and lay solid foundations for building the future. COVID-19 impact The pandemic stopped organised football at all levels, but UEFA’s UEFA strategy steering committee strategic goals of participation, accessibility and development “The strategy is a united front across European remained more important than ever. The UEFA-Disney tie-up football but in no other area is this perhaps more adapted PlayMakers to run Play at Home, which encouraged important than in the Trust pillar. This first year children to stay active, even while locked down at home. provided some examples of excellent collaboration as we aim to raise good governance standards, UEFA strategy steering committee increase transparency and guard football’s “We took several excellent steps forward in 2019 as we aim to integrity.” increase participation across all areas of society, and while we have experienced this unique hiatus in people actually playing the game, we are confident in our long-term aims.” 16 – UEFA DIRECT • July/August 2020
UEFA STRATEGY 2019–24 Competitiveness Prosperity Objectives Objectives 1. Ensure all UEFA competitions are 1. Continue growing revenues competitive and meaningful for all 2. Pursue more efficient 2. Pursue the optimal football calendar to development through research facilitate domestic and international competitions and investment 3. Work to maintain competitive balance through sporting and 3. Establish continuous fan financial measures engagement and relationships 4. Protect and support financial sustainability at all levels 4. Enhance our international image and awareness Key achievements Key achievements UEFA Europa Conference League UEFA.tv • allows clubs from a higher number of member associations to • launch of streaming platform, giving fans participate in UEFA club competitions, with winners granted increased access to live and on-demand video, access to the Europa League group stage. both for UEFA and domestic competitions. UEFA Nations League UEFA Club Competitions SA • adjusted after first edition to further reduce number of friendlies • advising and making recommendations to UEFA and encourage more meaningful competitive matches. on strategic business topics. Launch of women’s club licensing UEFA innovation hub • basis for securing sustainable practices and advancing • set up to encourage cutting-edge research and professionalism within the women’s game. to create a forum for testing ground-breaking approaches to football’s development. COVID-19 impact The global health emergency has brought challenges both for the COVID-19 impact financial security of stakeholders and the overall football calendar. In 2020, European football experienced its longest UEFA took proactive measures to inject cash in advance to help period of inactivity since World War II. New member associations and clubs cope with the crisis, to quickly thinking is essential to ensure the sport continues establish consensus around a road map for restarting competitions. to grow post-pandemic. UEFA strategy steering committee UEFA strategy steering committee “At both club and national team level, the ball is rolling “There were several exciting developments in 2019 to offer further opportunities for meaningful, competitive football that keep us pushing forward on numerous fronts. as work continues to ensure financial sustainability best practice These include different innovations concerning our is followed.” ‘stock-in-trade’ output but also within other areas of opportunity such as esports.” UEFA DIRECT • July/August 2020 – 17
UEFA GROW THE POWER OF VISION IN DRIVING LONG-TERM SUCCESS Football Federations of the Future enables national associations to establish a clear vision and ensure they have a robust strategy in place to grow and develop football. I n recent months, the world has had In shaping a response to this pandemic, plans to be measured against their ability to adapt to COVID-19 and, as a result, the choices facing national associations to support an organisation in achieving the goalposts have shifted for many are tough ones, the outcomes of which its long-term strategic goals. sports organisations across Europe. could have ramifications for the future Without the existence of a clear vision, For national football associations, this of the game in that country, not just in supported by a detailed and robust has meant priorities have had to change, the months ahead, but for many years strategic plan, national associations as attention focuses on ensuring football, at to come. lose the ability to benchmark potential all levels of the game, adheres to changes The solution is not easy. But, wherever solutions and, as a result, are far less likely in government legislation and, moving possible, the focus must be to think to make decisions that will support the forward, can exist in an environment that beyond short-term necessity and keep long-term interests of the organisation. ensures the health and well-being of all its sight of the long-term vision the Football Federations of the Future was participants, from players and fans to association has established for the future launched by UEFA in October 2019 with volunteers and administrators. of football in that country. This enables the specific aim of enabling national MEDIA RIGHTS FINANCIAL BRAND COMMUNICATION GOVERNANCE IT EDUCATION & CONTENT SUSTAINABILITY INSIGHTS Football Federations of the Future MEDIA RIGHTS FINANCIAL PUBLIC ND COMMUNICATION GOVERNANCE IT EDUCATION “A Football FederationSUSTAINABILITY & CONTENT of the Future uses brands as INSIGHTS AFFAIRS “Every association has a clear strategy for growth strategic tools to create value for the organisation, with a corresponding implementation system” STRATEGIC REVENUES BRAND football COMMUNICATION and society” GOVERNANCE IT PLANNING PARTICIPATION ENGAGEMENT IMAGE MEDIA RIGHTS FINANCIAL PUBLIC NICATION GOVERNANCE IT EDUCATION & CONTENT “Strategic communications SUSTAINABILITY capability that supports INSIGHTS AFFAIRS “Understanding, growing and retaining as many the national association in achieving its overall participants as possible” TEGIC BRAND COMMUNICATION organisational goals” GOVERNANCE IT EDUCATION NING PARTICIPATION ENGAGEMENT REVENUES IMAGE STRATEGIC FINANCIAL PLANNING PARTICIPATION ENGAGEMENT REVENUES MEDIA RIGHTS PUBLIC NANCE IT EDUCATION SUSTAINABILITY INSIGHTS & CONTENT “Improving our connection with the football family” “Improving the governance of our national AFFAIRS associations” MEDIA RIGHTS PATION ENGAGEMENT REVENUES BRAND IMAGE COMMUNICATION GOVERNANCE IT EDUCATION & CONTENT STRATEGIC MEDIA RIGHTS FINANCIAL PLANNING PARTICIPATION PUBLIC ENGAGEMENT REVENUES IMAGE EDUCATION & CONTENT SUSTAINABILITY INSIGHTS AFFAIRS “Increasing the funding required to grow the game” “Make IT matter – fit for purpose” MEDIA RIGHTS FINANCIAL EMENT REVENUES BRAND IMAGE COMMUNICATION GOVERNANCE IT EDUCATION & CONTENT SUSTAINABILITY STRATEGIC PLANNING PARTICIPATION ENGAGEMENT REVENUES IMAGE “A Football Federation of the Future has a “Ensuring all staff have the right skill sets to achieve positive image and is a respected, transparent the organisation’s goals” BRAND and modern organisation” COMMUNICATION GOVERNANCE IT EDUCATION MEDIA RIGHTS FINANCIAL NUES IMAGE & CONTENT SUSTAINABILITY INSIGHTS STRATEGIC PLANNING PARTICIPATION ENGAGEMENT REVENUES IMAGE “Strong partnerships with governments and “Optimising our media rights opportunities, reaching municipalities to grow football” more and more people the right way” PUBLIC MEDIA RIGHTS FINANCIAL PUBLIC GHTS COMMUNICATION AFFAIRS GOVERNANCE IT EDUCATION & CONTENT SUSTAINABILITY INSIGHTS AFFAIRS STRATEGIC PLANNING PARTICIPATION ENGAGEMENT REVENUES IMAGE “A Football Federation of the Future is insight-driven “Making European football financially sustainable, and makes decisions based on evidence” protecting its long-term viability and stability” NCIAL PUBLIC MEDIA RIGHTS FINANCIAL PUBLIC NABILITYGOVERNANCE INSIGHTS IT AFFAIRS EDUCATION & CONTENT SUSTAINABILITY INSIGHTS AFFAIRS PARTICIPATION ENGAGEMENT REVENUES IMAGE 18 – UEFA DIRECT • July/August 2020
UEFA GROW BRAND COMMUNICATION GOVERNANCE IT EDUCATION BRAND COMMUNICATION GOVERNANCE IT EDUCATION BRAND COMMUNICATION GOVERNANCE IT EDUCATION STRATEGIC PLANNING PARTICIPATION ENGAGEMENT REVENUES IMAGE STRATEGIC MEDIA RIGHTS FINANCIAL BRAND COMMUNICATION GOVERNANCE IT PLANNING EDUCATION PARTICIPATION ENGAGEMENT & CONTENT REVENUES SUSTAINABILITY IMAGE INSIGHTS The Football Federations of the Future A cluster model enables a national association GOVERNANCE to assess which clusterEDUCATION MEDIA RIGHTS FINANCIAL STRATEGIC PUBLIC MEDIA RIG D COMMUNICATION IT SUSTAINABILITY BRAND INSIGHTS PLANNINGCOMMUNICATION GOVERNANCE IT REVENUESEDUCATION IMAGE B & CONTENT AFFAIRS PARTICIPATION ENGAGEMENT & CONTE (A – Advanced, B – Developed or STRATEGIC PLANNING PARTICIPATION ENGAGEMENT REVENUES IMAGE C – Developing) most accurately defines its current status across each of the 14 C GIC individual business pillars. MEDIA RIGHTS FINANCIAL STRATEGIC PUBLIC NG BRAND PARTICIPATION COMMUNICATION ENGAGEMENT GOVERNANCE REVENUES IT IMAGE EDUCATION & CONTENT SUSTAINABILITYPLANNING INSIGHTS PARTICIPATION AFFAIRS ENGAGEMENT REVENUES IMAGE MEDIA RIGHTS FINANCIA BRAND COMMUNICATION GOVERNANCE IT EDUCATION & CONTENT SUSTAINABI The vision is then determined based on how, and to what extent, the national association needs to develop its capability STRATEGIC PLANNING across each of PARTICIPATION BRAND the individualGOVERNANCE ENGAGEMENT COMMUNICATION pillars, in REVENUES IMAGE IT STRATEGIC EDUCATION PLANNING MEDIA RIGHTS & CONTENT PARTICIPATION FINANCIAL SUSTAINABILITYENGAGEMENT INSIGHTS REVENUES PUBLIC AFFAIRS IMAGE order to be able to deliver against its organisational objectives. In this example, we can see that as a result STRATEGIC PLANNING PARTICIPATION ENGAGEMENT REVENUES IMAGE MEDIA RIGHTS FINANCIAL MEDIA RIGHTS FINANCIAL PUBLIC PUBLIC of working through BRAND FootballGOVERNANCE COMMUNICATIONBRAND Federations COMMUNICATION IT GOVERNANCE EDUCATION IT & CONTENTEDUCATION SUSTAINABILITY& CONTENT INSIGHTSSUSTAINABILITY AFFAIRS INSIGHTS AFFAIRS of the Future, the national association has determined that, in order to deliver FINANCIAL MEDIA RIGHTS PUBLIC MEDIA RIGHTS FINANCIAL BRAND COMMUNICATION GOVERNANCE IT EDUCATION BRAND COMMUNICATION GOVERNANCE IT INSIGHTS EDUCATION against its long-term strategic goals, it & CONTENT SUSTAINABILITY AFFAIRS & CONTENT SUSTAINABILITY BRAND COMMUNICATION GOVERNANCE IT EDUCATION must focus onPARTICIPATION STRATEGIC PLANNING developing STRATEGIC PLANNING itsENGAGEMENT capability PARTICIPATION REVENUES ENGAGEMENT IMAGE REVENUES IMAGE across nine core areas of its business. Of those nine areas, it has identified Cluster A – Advanced Current status of national association across each pillar public PLANNINGaffairs as presenting STRATEGIC the ENGAGEMENT single REVENUES STRATEGIC IMAGE PARTICIPATION Cluster B – Developed PLANNING PARTICIPATION ENGAGEMENT REVENUES IMAGE biggest opportunity for growth, based STRATEGIC PLANNING Vision status national PARTICIPATION ENGAGEMENTassociation REVENUES IMAGE on its current versus vision status. Cluster C – Developing wants to achieve across each pillar associations to establish their own vision Football Federations of the Future is designed to and set the strategic direction for the support national associations that are looking to: future of football in their own country. Since its launch, it has proven to be • Accelerate their overall development. Football Federations of the Future acts a powerful business development tool, as a springboard, providing them with the necessary guidance and framework. supporting national associations of all sizes and levels of resource across two • Review or ‘stress test’ their strategic plans, to ensure they remain valid and that individual departments are on track to achieve their own objectives. key areas. Firstly, for those associations looking to move to the next level of their overall development, Football Federations of the Future acts as a springboard, providing Your future in your hands stage to provide the necessary support them with the necessary framework and Football Federations of the Future is built and guidance. guidance to enable them to successfully around the principle of self-assessment. As a result of being part of Football do so. It provides national associations with a Federations of the Future, national Secondly, using the same methodology, process through which they are able to associations are able to envision a better, national associations are able to review or holistically analyse and rate their current more sustainable future. They will have ‘stress test’ their strategic plans to ensure status across 14 core areas of the business. developed a clear, coordinated and they remain valid and that individual They can then use this as the basis to plot effective strategy that will provide them departments are on track to achieve a path that identifies how, and in what with a comprehensive understanding their own objectives. This process ways, they need to develop across each of where their organisational priorities provides valuable insight to the senior of these pillars, using the Football should be focused over the coming years management team and allows them to Federations of the Future cluster model and what additional resources are be able to address any issues at an early as a guide in order to deliver against their required, across what areas of the stage in order that plans can be changed long-term vision. business, in order for the national and the organisation, as a whole, Throughout this process, and beyond, association to be able to move towards remains on course to deliver against UEFA works closely with each national delivering against its overall vision for the its long-term vision. association and is on hand at every future of football in its country. UEFA DIRECT • July/August 2020 – 19
UEFA CLUB LICENSING SYSTEM HOW THE CLUB LICENSING SYSTEM IS IMPLEMENTED ACROSS EUROPE UEFA has recently published Michele Uva, UEFA for the first time an interactive vice-president and chairman of the Club report that sets out how Licensing Committee, opens a workshop in the club licensing system is Vienna in 2019. implemented across each of UEFA’s 55 member associations. T he UEFA Club Licensing System: Overview of Implementation and Application across Europe not only gives an overview of what the system is and how it works, but also provides, GEPA among other information, insights into how each national association is organised, the types of regulations and requirements in place, as well as various initiatives the continent, but licensors may adapt In the current circumstances, the impact introduced at national level. them to their national context or needs of the COVID-19 pandemic highlights the The UEFA club licensing system has and introduce additional criteria or higher importance of a regulatory framework evolved greatly since it was introduced in standards. Similarly, licensors may also at UEFA and at national level in helping 2004 in order to adapt to the continuously choose whether to apply club licensing to limit the damage from the financial evolving European football landscape. principles only to clubs that have qualified shortfalls caused by this crisis throughout As explained in more detail in the report, for UEFA club competitions or for their the European football pyramid and clubs that qualify on sporting merit for own domestic competitions as well. ensuring the welfare of the European UEFA club competitions must be granted Another merit of the system is that it football community. a licence in order to be admitted to the favours the organisational and managerial The report also gives an overview of competition in question. This licence acts development of the football system as the current landscape of women’s football in as a certificate confirming that a club fulfils a whole by strengthening the efficient Europe. A club licensing system for women’s all UEFA’s minimum criteria and is delivered functioning of regulatory structures, while football was introduced in 2018 as part of by the UEFA member association or promoting the principles of proportionality, UEFA’s drive to further women’s football. league, which acts as the licensor and equal treatment, non-discrimination and It will be applied for the first time as part assesses each applicant club against the subsidiarity, among others. of the admission process for the 2020/21 set requirements. The criteria themselves Over the years, the club licensing system UEFA Women’s Champions League. are spread across five pillars: sporting, has become an intrinsic part of both the Essentially, this new report provides infrastructure, personnel and operational and strategic framework of a general overview and historical data, administrative, legal and financial. European club football and has also acted before delving deeper into the different One of the features that makes the as the basis for gathering information at comparative information available in UEFA club licensing system special is UEFA level on related matters. The large relation to licensors and their regulations, its flexibility. UEFA sets the minimum database that UEFA has garnered over domestic club licensing and club monitoring standards that must be respected across the years has enabled many benchmarking systems, the financial framework these analyses, including the annual UEFA Club systems work under, and the specific Licensing Benchmarking Report. This is the organisational structures and administration first time, however, that all information in place. related to the governance and regulatory Meanwhile, UEFA aims to continue structures in place throughout Europe has developing the system, with the ultimate been gathered to share with licensors and aim of continuing to raise standards the general public. across the board in European football.
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