PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba

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PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
THE VOICE OF THE MARKETS

        PRIVATE DEBT MARKETS
        USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation

        April 2018

         Sponsored by:

000 Private placements cover.indd 1                                                                   25/04/2018 10:00
PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
PRIVATE DEBT MARKETS
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                                                                                               PEOPLE & MARKETS
                                                                                               People and markets editor: Owen Sanderson
                                                                                               People and markets reporter: Nell Mackenzie

                                                                                               PUBLIC SECTOR and MTNs
                                                                                               SSA and MTN editor: Craig McGlashan
            2         OVERVIEW                                                                 SSA reporter: Lewis McLellan

                      Private debt: bumps are coming but the road will stay open               FINANCIAL INSTITUTIONS
                                                                                               Bank finance editor: Tyler Davies
                                                                                               Covered bond editor: Bill Thornhill
            5         SCHULDSCHEIN: OVERVIEW                                                   Bank finance reporter: Jasper Cox

                      Schuldschein tries to keep old virtues but embrace the future            SECURITIZATION
                                                                                               Global securitization editor: Max Adams
                                                                                               US securitization reporter: Sasha Padbidri
            8         SCHULDSCHEIN: INVESTORS                                                  Senior European securitization reporter: Asad Ali

                      Schuldschein: no country for old men                                     CORPORATE FINANCING
                                                                                               Corporate finance and sustainability editor: Jon Hay
                                                                                               Corporate bond editor: Nigel Owen
            10        SCHULDSCHEIN: ISSUERS                                                    Leveraged finance associate editor: David Bell
                                                                                               IG loans reporter: Michael Turner
                      Can the Schuldschein stay on top when rate climate changes?              High yield bonds reporter: Victor Jimenez
                                                                                               Equities editor: Sam Kerr
                                                                                               Equities reporter: Aidan Gregory
            12        SCHULDSCHEIN: US ISSUERS                                                 Private debt reporter: Silas Brown

                      A new German export: the Schuldschein’s American dream                   DERIVATIVES
                                                                                               Derivatives editor: Ross Lancaster
                                                                                               Senior derivatives reporter: Costas Mourselas
            13        FRANKFURT PRIVATE DEBT ROUNDTABLE
                                                                                               EMERGING MARKETS
                      Keeping the Schuldschein’s feet on the ground                            Emerging markets editor: Francesca Young
                                                                                               Emerging markets deputy editor: Virginia Furness

            21
                                                                                               Latin America reporter: Oliver West
                      US PRIVATE PLACEMENTS
                                                                                               Design and production manager: Gerald Hayes
                      US private placements stake out their future                             Production: Sam Medway, Ant Parselle, Andy Bunyan
                                                                                               Night editor: Julian Marshall

            23        INTERNATIONAL US PRIVATE PLACEMENTS
                                                                                               Sub-editors: Simon Busch, Richard Cosgrove, David Jones
                                                                                               Cartoonist: Olly Copplestone
                                                                                               • smokingbiplane@hotmail.com
                      US PP foreign policy working despite Schuldschein’s land grab
                                                                                               Head of sponsored reports: Annabel Nason
            25        LONDON PRIVATE DEBT ROUNDTABLE                                           Head of operations: Sara Posnasky +44 20 7779 7301
                                                                                               Commercial director of events: Daniel Elton +44 20 7779 7305
                      Room for all in European private debt                                    Publisher: Oliver Hawkins +44 20 7779 7304
                                                                                               Deputy publisher: James Andrews +44 20 7779 8074
            34        EURO PRIVATE PLACEMENTS
                      Euro PP awaits end of QE but pan-European hopes fade                     Marketing
                                                                                               Laura Spencer +44 20 7779 7384
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            36        PARIS PRIVATE DEBT ROUNDTABLE                                            Josh Pearson +44 20 7779 7388
                                                                                               Customer Services: +44 20 7779 8610
                      Investors keep discipline, wait for narrow space to broaden
                                                                                               Subscriptions
                                                                                               James Anderson +44 20 7779 8338
            45        DIRECT LENDING                                                           Katherine Clack +44 20 7779 8612
                                                                                               Mark Goodes +44 20 7779 8605
                      Direct lending – a bite out of banks’ business                           Philip Huntsman +44 20 7779 8036
                                                                                               George Williams +44 20 7779 8274

            47        INFRASTRUCTURE FINANCE                                                   Directors: John Botts (Chairman), Andrew Rashbass (CEO)
                                                                                               Colin Jones, David Pritchard, Sir Patrick Sergeant,
                      Private debt’s attractions grow for infrastructure finance               Andrew Ballingal, Tristan Hillgarth, Imogen Joss, Tim Collier,
                                                                                               Kevin Beatty
            49        UNRATED BONDS                                                            All rights reserved. No part of this publication may be

                      Looming volatility set to test unrated bonds’ popularity
                                                                                               reproduced without the prior consent of the publisher.
                                                                                               While every care is taken in the preparation of this
                                                                                               newspaper, no responsibility can be accepted for any errors,
            51        MEDIUM TERM NOTES                                                        however caused.

                      Low rates to end, but fresh challenges await MTNs                        © Euromoney Institutional Investor PLC, 2018 ISSN 2055 2865

                                                                        Private Debt Markets   |   April 2018       |                                           1

001 Contents Private Placements 2018.indd 1                                                                                                           25/04/2018 10:03
PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
OVERVIEW

                           Private debt: bumps are coming
                           but the road will stay open
                           The thriving modern private debt market has germinated and grown in a greenhouse — the
                           post-crisis shrivelling of banks and central bank stimulus of debt markets. But already, the banks
                           are coming back. Next, central bank support will disappear — and sooner or later there will be a
                           recession. Will private debt markets cope? Jon Hay reports.

                           PRIVATE DEBT is a growth market.                The money is accumulating fast:            being very cookie-cutter. Anything
                           The asset class has been expanding           private debt funds raised $107bn in           north of 3.5 times leveraged, or out-
                           ever since the financial crisis, and         2017, and more than a third of all the        side their geographical target area,
                           participants expect that to continue.        capital has not yet been invested.            or wanting flexibility around docu-
                              In the past decade, it has enjoyed           But private debt is not one market:        ments, they were not interested. So
                           a near-perfect set of following winds:       it is many. Preqin tracks five types:         you could be thoughtful and have a
                           banks contracting; companies seek-           direct lending, mezzanine, distressed         competitive advantage.”
                           ing new sources of funding; and low          debt, special situations and ven-                M&G Investments, which had been
                           interest rates driving investors to seek     ture debt. But these do not include           the first European investor to join the
                           yield, while making it as easy as pos-       swathes of other lending. The US              US PP market in 1997, expanded into
                           sible for borrowers to repay.                private placement market and Ger-             direct lending at the same point.
                              All good things come to an end.           many’s Schuldschein, traditional-
                           The US Federal Reserve is tightening         ly investment grade markets, both
                           monetary policy, while the Europe-           scored record issuance in 2017, of        “I don’t think money
                           an Central Bank is gradually easing          $75bn and €27bn.                        is going to disappear.
                           its foot off the accelerator. All big           “This is not a homogeneous mar-                 The demand
                           economies are expanding at once,             ket,” says Richard Waddington,                   will remain but
                           but the bull run in equities is nine         head of loan sales and private debt              there will be a
                           years old and benign periods rarely          at Commerzbank in London. “There               repricing of risk”
                           last longer than that. The US stock-         are different elements of the private
                           market has fallen 9% since its Janu-         debt ecosystem. The Schuldschein                        Richard
                           ary peak.                                    and US PP are skirmishing in invest-              Waddington,
                              The question for specialists in pri-      ment grade territory. The Schuld-               Commerzbank
                           vate debt is: what will happen to            schein dips into crossover, then at
                           their brave, big new market when the         double-B the Euro PP is active and
                           financial cycle turns?                       in the single-B space you’ve got uni-            But, fortunately for the European
                              “The big test will be, when rates are     tranche and direct lending.”                  economy, banks — at different speeds
                           going up, is the market stable?” says                                                      in different countries and asset class-
                           Jürgen Michels, chief economist at           Fresh pastures                                es — have been recovering their appe-
                           BayernLB in Munich. “If it holds, it         Beyond those, European insurance              tite for credit.
                           will be a very popular tool in future as     companies and asset managers are                 Straightforward corporate loans,
                           well. The acid test is: does this whole      exploring many other new niches in            especially investment grade ones,
                           structure hold, and we don’t get a           search of attractive assets.                  were the first asset they took back.
                           huge amount of defaults?”                       “The world has always divided into         That meant the swelling direct lend-
                              The D-word is much used in pri-           what banks will do and what they              ing market became what William
                           vate debt circles at the moment,             won’t,” says Andrew McCullagh, head           Nicoll, co-head of alternative credit at
                           because of Carillion, the UK construc-       of origination at Hayfin Capital Man-         M&G in London, calls “very much a
                           tion group that went into liquidation        agement, one of the early movers into         high yield market, with no particular
                           in January, and Steinhoff, the South         the direct lending market that sprang         norms of documentation”.
                           African retail empire fighting to stay       up after the crisis in 2009.                     Direct lending now typically refers
                           solvent after its share price collapsed         When banks are eager to do a par-          to deals of €20m-€300m at leverage
                           in December amid accounting irregu-          ticular kind of lending, their capi-          of three to five times Ebitda, to com-
                           larities.                                    tal structures and economies of scale         panies with Ebitda of €15m to €60m.
                              But so far, the market shows no sign      often mean they can beat institution-            Specialist funds have raised so
                           of slowing down. Preqin, the research        al lenders. But the combination of            much money that the competition
                           group, counts $638bn of private debt         Basel II, the crisis and then Basel III       has become intense. Banks are fight-
                           assets under management globally in          meant banks pulled back from many             ing to get into deals, too, especially in
                           June 2017, up from $205bn in Decem-          kinds of financing they had dominat-          Germany, the Benelux and France.
                           ber 2007. The asset class is now nearly      ed before 2008.                                  McCullagh dates to around 2013 the
                           a quarter as large as private equity,           When it came to smaller and more           time when “most banks across Europe
                           having been only a seventh as large          leveraged corporate loans, says               began to stop worrying about whether
                           on the eve of the crisis.                    McCullagh, in 2009 “banks were                they had enough regulatory capital to

        2                             |   April 2018   |   Private Debt Markets

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PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
OVERVIEW

                           survive and more about                                                                                  book can be built there.
                           making money”.                  Investors want more private debt                                           Rudolf Bayer, head of
                              M&G and Hayfin are                                                                                   provate placements at
                           still interested in vanilla                             In 2018               Longer term               UniCredit in Munich,
                           direct lending, but both          Investors’            Invest less Invest    Cut           Raise       says: “In the bond mar-
                           have cast their nets wider.       allocation plans      capital      more     allocation    allocation ket we have seen a lot
                              “I never want to be in         (% of investors)                                                      of technological devel-
                           a fashionable market,             Private equity        8            37       4             53          opment, especially on
                           because that’s an awful           Private debt          10           42       2             54          the administrative side,
                           thing,” says Nicoll. M&G          Real estate           16           26       11            32          which has had a posi-
                           has cut back on seeking         Source: Preqin                                                          tive impact on speed and
                           new money to invest in                         before. Specialists in these markets                    costs for banks and issu-
                           direct lending and instead is originat-        are quite calm about the prospect of         ers. It would be a positive devel-
                           ing deals in less crowded areas, such          the next downturn. “We try to do eve-        opment if the Schuldschein also
                           as leasing and trade receivables fac-          rything to make sure we have high            became faster at handling deals for
                           toring, usually partnering with inde-          quality issuers, with the same qual-         issuers and investors.”
                           pendent finance companies. Nicoll              ity as in the past,” says Jörg Senger,
                           says banks can no longer be bothered           global head of sales and origination at      Down is not out
                           to spend months structuring complex            BayernLB in Munich.                          For issuers and investors in the more
                           deals, opening a space for the skilled            “So we are focusing on midsize            leveraged parts of private debt —
                           and patient investor.                          and big companies. When SMEs try             including direct lending, which has
                              Hayfin has diversified into ship-           to tap the market we have to do due          never been through a credit down-
                           ping loans, non-performing consum-             diligence. My feeling is the clients we      cycle — the next recession, when it
                           er debt, niche real estate portfolios,         reject usually don’t come to the mar-        comes, is bound to cause casualties.
                           some tranches of securitizations and           ket with another bank.”                         Direct lending borrowers are usu-
                           financing companies’ inventory. It                Because of their confidence about         ally smaller than classical leveraged
                           even has a strategy focused on the             the credit cycle, the US PP and              loan issuers, which tends to make
                           healthcare industry.                           Schuldschein markets are more                workouts harder. Direct lenders will
                                                                          focused on the processes that could          often have to negotiate workouts on
                           Change is coming                               make them more efficient and enable          their own, and may have to bail com-
                           When the interest rate and economic            them to attract even more deals.             panies out with more cash.
                           cycles turn, these many kinds of pri-             In the US PP market, recalibrated            Direct lending and other kinds of
                           vate debt are not all going to perform         risk charges from insurance regulator        private debt will take some knocks,
                           in the same way. The first challenge           the NAIC could improve the incen-            but they are likely to survive — just as
                           will be the withdrawal of ECB stimu-           tives for lending to companies of            high yield bonds have now weathered
                           lus, expected by the end of this year,         slightly lower credit quality.               two recessions in Europe.
                           and likely to affect all credit markets.          Meanwhile, a clutch of second tier           Four things have changed in the
                              “It will change to a buyer’s market,”       investors are starting to ape the big-       debt landscape since 2008 — all fun-
                           says Thomas Leicher, head of capital           gest buyers by learning to engage in         damental reasons for private debt
                           markets at Helaba in Frankfurt. “Cred- currency swaps, meaning that even                    to exist, which are unlikely to be
                           it spreads will widen and issuers may          though they only manage dollars,             removed by the next crisis.
                           be more reluctant to borrow money.”            they can lend to European companies             Savings allocated to credit contin-
                              Could investors that began explor-          in euros or sterling.                        ue to rise. Meanwhile, liquidity has
                           ing private debt when yield drained               The Schuldschein market is wres-          declined in public markets, so the
                           from public bonds turn away again?             tling with how to bring itself up to         sacrifice made by investors switching
                              “No one is quite sure how institu-          date, without losing its old-fashioned       to illiquid credit is less. The sophis-
                           tional demand is going to play out,”           virtues: very light, flexible documen-       tication and knowledge of corporate
                           says Waddington. “I don’t think                tation, a large number of small inves-       treasurers has greatly increased. “We
                           money is going to disappear. Clear-            tors and careful gate-keeping of credit      have just done a marketing roadshow
                           ly some will, but the products are             quality by the arranging banks.              to Asia where we spoke to potential
                           embedded — people like them. It’s                 “The number of companies that             issuers,” says Senger. “I was really sur-
                           likely that as one of the biggest buy-         will use the Schuldschein will               prised how deep the knowledge was
                           ers is removed, there’ll be a normali-         increase, because they are moving            already and how eager they were to
                           sation of credit spreads and rates. The        from bilateral credit to the capital         tap the market.”
                           demand will remain but there will be           markets,” says Leicher. “What you               Finally, the stricter regulation and
                           a repricing of risk.”                          need to accommodate this is plat-            more conservative balance sheets for
                              The pain is likely to come later,           forms, digitalisation of the process,        banks are not going away, so there is
                           when the economy slows and higher              so that you can reduce the cost and          likely to be room for institutions to
                           rates become hard for weaker firms             therefore place Schuldscheine for            lend for a long time to come.
                           to bear.                                       smaller sizes, like €20m.”                      “In the long term,” says McCullagh,
                              Parts of the market, notably the US            Helaba has launched a new plat-           “this is an asset class that will deliver
                           PP and Schuldschein, have borrow-              form, open to all dealers, investors         good premium, low volatility, sensi-
                           ers of mostly high credit quality and          and issuers, so that all documents can       ble cash yield to investors and is here
                           have been through many recessions              be shared and signed online, and the         to stay.” s

        4                              |   April 2018   |   Private Debt Markets

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PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
d-und-s

                    Tailor-made financial solutions.
                    Made in Bavaria.
                    BayernLB
                    With total assets of EUR 215 billion, BayernLB is a leading commercial bank for both
                    large corporate and Mittelstand customers in Germany and Europe, which also boasts
                    a strong retail arm. In terms of total assets and credit volume, it is one of Germany’s
                    top banks. Owners are the Free State of Bavaria and the Bavarian savings banks, which
                    hold stakes of 75% and 25% respectively. The Bank is an integral part of the Sparkassen-
                    Finanzgruppe in Bavaria.

                    Your Schuldschein – Our Expertise
                    As a capable partner in capital market financing, we have gained a high level of
                    expertise over the years and now occupy top positions in the market. BayernLB has
                    been a leading international arranger of Schuldschein note loans right from the start.
                    Also when it comes to sustainability / green Schuldscheine, we know how to use our
                    knowledge and experience: With four transactions in the last two years – among them
                    the first green Schuldscheine ever to be issued – we already have an excellent track record.

                    For further information please contact
                    Paul Kuhn, Head of DCM Origination Corporates
                    Phone: +49 89 2171-25756, paul.kuhn@bayernlb.de
                    BayernLB, Brienner Strasse 18, 80333 Muenchen
                    u www.bayernlb.com

bl_Anz_GlobalCapital_210x297+3mm.indd 1                                                                            13.04.18 14:38
PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
SCHULDSCHEIN: OVERVIEW

        Schuldschein tries to keep old
        virtues but embrace the future
        The Schuldschein market has broken into unknown territory, welcoming borrowers and lenders
        from far-flung lands, while establishing itself as a hotbed for technological advancement. Can the
        miracle last? Silas Brown reports.

        THE SCHULDSCHEIN is shedding            But the lender base has been recep-            “There are many
        its old skin. Once an austere and       tive to new ideas, and arrangers are        efficiencies to work
        staid German market, it has shown       energised by this.                          on in Schuldschein,
        a remarkable ability to adapt to bor-      “Blockchain technology will               which could drive
        rowers’ needs. It has grabbed the       change the role of banks as interme-             down costs for
        attention of European corporate         diaries in the economic process. We           arrangers, issuers
        finance and racked up over €27bn of     don’t want to merely observe this            and investors and
        issuance in 2017, from 150 borrow-      development; we want to proactive-         open up the market
        ers.                                    ly shape this field,” said Joachim                 much further”
           Participants believe the enticing    Erdle, head of corporate finance at
        mix of tight margins, lean documen-     LBBW, in a statement.                                Paul Kuhn,
        tation and tenor variety the Schuld-       Telefonica Deutschland followed                    BayernLB
        schein can offer has worldwide          in January, launching a €200m
        appeal.                                 Schuldschein, which included a             are largely beyond what blockchain
           Technology can help the instru-      €50m one year tranche using block-         technology can undercut. There are
        ment clean up inefficiencies of         chain technology, also led by LBBW.        legal costs and bank fees for issu-
        process, which will help it expand         “I compare the situation around         ers, and for investors and arrangers
        to issuers across Europe, Asia and      blockchain with the internet when it       there is a lot of time spent negotiat-
        North America.                          started,” says Albert Graf, Telefonica     ing pricing over phones and emails.
                                                Deutschland’s director of corporate        This is where proper efficiency gains
        Seeking tech breakthroughs              finance.                                   can be made, and there are other
        Almost all see technology as one of        “It [blockchain] will disrupt this      schemes attempting to provide
        the keys to the growth of the Schuld-   world — and instead of reading             answers to those.
        schein market, but some believe it is   about it, or thinking about it, we’re
        the paramount factor.                   acting on it.”                             Putting everyone together
           “There are many efficiencies to         Blockchain might cut costs for dis-       Helaba and VC Trade launched
        work on in the Schuldschein market,     tribution, but there are more promi-       a digital platform for Schuldschein
        which could drive down costs for        nent inefficiencies that a distribut-      issuance in mid-March, designed to
        arrangers, issuers and investors and    ed ledger could not solve. So some         cut costs for arrangers, issuers and
        open up the market much further,”       question whether introducing block-        investors alike, while making the
        says Paul Kuhn, head of debt capital    chain goes far enough.                     market more transparent.
        markets origination at BayernLB in         “LBBW’s attempt was a pioneering          “This software will oversee the
        Munich.                                 effort, but it was very much the first     whole process between issuers and
           In June last year the market         step,” says one arranger from a rival      investors, and will make the Schuld-
        hosted its first Schuldschein using     bank. “There is still a long way to        schein market much more efficient
        blockchain technology, issued by        go — and actually, the real cost and       and transparent,” says Andreas
        Daimler for €100m via Landesbank        time is in the process of the Schuld-      Petrie, head of primary markets at
        Baden-Württemberg. Origination,         schein, not in merely the distribu-        Helaba in Frankfurt.
        distribution, allocation and execu-     tion.”                                       The software is open to all Schuld-
        tion were conducted electronically         Although the marketing period for       schein participants. It is meant to
        through software provided by Tar-       a Schuldschein is lengthy, between         carry a Schuldschein transaction
        gens and TSS, LBBW and Daimler’s        four and six weeks typically, there is     from negotiation through pricing
        IT systems.                             some sense to this. As three quarters      and allocation all the way to settle-
           The deal was sold to German sav-     of the borrowers entering the mar-         ment.
        ings banks Kreissparkasse Essling-      ket are unrated, serious credit work         This could reduce the labour and
        en-Nürtingen, Kreissparkasse Lud-       is required to determine whether the       cost of issuance for participants by
        wigsburg and Kreissparkasse Ostalb.     issuer is a worthwhile investment.         up to 40%, says one banker involved
        This was a surprise to some, who felt   So the market could not function           in the launch, and perhaps provide
        this sort of bank might be too tradi-   effectively if it did not give investors   some compensation for arrangers’
        tional to be receptive to technologi-   adequate time.                             falling fees.
        cal developments in the instrument.        Costs in the Schuldschein market          This in turn could make the mar-

                                                                              Private Debt Markets    |   April 2018   |                5

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PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
SCHULDSCHEIN: OVERVIEW

                            ket more accessible to smaller issu-
                            ers, which either cannot afford the           The Schuldschein’sSSD
                                                                                             growing internationalism
                            fees, or struggle to find an arranger                               issuance  by country in euros
                            willing to put in the effort to bring             3
                                                                                  €bn                                    2015       2016   2017
                            them to market.
                                                                           2.5
                               “No one wants to bring smaller
                            issues of €10m-€20m to the mar-                   2
                            ket, as there’s not enough money in
                                                                            1.5
                            it,” says one Schuldschein banker in
                            Frankfurt. “But if the software could             1
                            dramatically cut the costs of issu-
                            ance, and arranging that issuance,             0.5
                            the market could open for smaller                 0
                            issuers.”

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                                                                                                                               Ne
                            to begin using the platform short-            Source: Helaba
                            ly. “I had a quick look in my inbox
                            [an hour after the launch] and there         interest. Commerzbank, HSBC and              invest in Nordic borrowers.
                            is already substantial interest from         LBBW offered investors tenors of                “Nordic issuers are the next step
                            institutional investors looking for          five, seven and 10 years, at fixed and       after Benelux and the German-
                            access,” says Stefan Fromme, co-             floating rates, and Asian commercial         speaking region, and it seems that
                            founder of VC Trade.                         banks’ European offices pushed the           the wide range of investors in the
                               Of course, the platform becomes           transaction to €958m. But the real           market are interested,” says one
                            more interesting the more wide-              growth lies in Asian lenders without         investor at a German savings bank,
                            spread its use, but the participants         such worldwide presences.                    although adding that some lenders
                            seem highly confident of its suc-               “What we are trying to do is not          are still watching from the sidelines.
                            cess. “We expect the system might            just sell to Asian offices in Paris or          Huhtamäki, the Finnish food
                            have 80%-90% of the market using             London, but selling in different non-        packaging maker, offered five and
                            it by the end of 2019,” says one             European jurisdictions across the            seven year tranches in April last
                            banker involved in the platform. He          world,” says Petrie.                         year, in either euros or dollars, and
                            believes progress towards a compre-             “This raises different questions          a 10 year euro tranche. It closed the
                            hensive software is useful for every         around tax and legal documentation           transaction with €117m and $35m
                            market participant, and particular-          that have not been fully explored            raised. Asian and European com-
                            ly if the Schuldschein market has            yet. That could be the next big              mercial banks, as well as some
                            ambitions to grow across the world.          growth for the market.”                      smaller regional German lenders,
                                                                            If these investors are found to           bought the loans.
                            Asian blueprints                             be good candidates to buy Schuld-               “Once there are a few more flag-
                            Advances in technology could ease            scheine, this could be the next long         ship transactions you can expect
                            the understanding of the product in          term milestone for the instrument,           more and more investors to become
                            Asia, which is where the more ambi-          and draw it that much further from           interested,” says the investor.
                            tious Schuldschein arrangers are             its German roots.                            “Sometimes German investors need
                            looking for new opportunities.                  In the meantime, however, the             to see a few transactions succeed
                               “Is it possible to truly take the         German arranging banks are looking           before they have true confidence in
                            instrument to Shanghai, or Tokyo?”           north for growth.                            a developing region.”
                            asks Helaba’s Andreas Petrie.                                                                This is beginning to happen.
                               “We are in the process of exam-           Can you see the Northern lights?             Konecranes followed Huhtamäki’s
                            ining taking the product across              Nordic issuers are ahead in this             deal in November.
                            Asia. We had roadshows in China,             respect. The region is proving fertile          It hired Commerzbank, Deutsche
                            Japan and Taiwan for Lufthansa               ground to find new borrowers for             Bank and Helaba to arrange the
                            and Trelleborg and over 50 insur-            the Schuldschein market, as origina-         facility, which was split into four
                            ance companies and regional banks            tors notice that local bank lenders          and seven year fixed and floating
                            came.”                                       are not providing tight margins to           rate notes.
                               The interest in that region was           local borrowers, and Schuldschein               Swedish agricultural group Lant-
                            sparked by the influx over the last          investors are becoming more inter-           männen launched at €100m dual
                            few years of Asian commercial                ested in diversifying their portfolios       currency Schuldschein in early
                            banks entering the market to diver-          to that region.                              March, and Finnish packaging firm
                            sify and increase their lending in             “There is room for arbitrage in the        Wihuri debuted with a €75m trans-
                            Europe.                                      Nordics, and we can compete with             action.
                               Forklift truck maker Kion Group           the local banks on price,” says Kuhn.           As the investor predicts: “Once
                            sold nearly €1bn of Schuldschein               But the test will be whether               you see one or two Northern
                            notes at the beginning of 2017, ben-         arrangers can entice the broadest            lights, more and more will begin to
                            efitting from that increasing Asian          range of Schuldschein lenders to             appear.” s

        6                               |   April 2018   |   Private Debt Markets

005-06 Schuldschein overview 2.indd 6                                                                                                                  25/04/2018 08:43
PRIVATE DEBT MARKETS USPPs, Schuldscheine, Euro PPs, Unitranche, Direct Lending, Unrated Bonds, MTNs, Regulation April 2018 - Helaba
SCHULDSCHEIN: INVESTORS

                             Schuldschein: no
                             country for old men
                             The Schuldschein market attracts a diverse mix of investors, with different tastes and needs. Amid
                             the push and pull of a burgeoning market, the burning question is whether each of these differing
                             characters will remain content — or whether some may get pushed out, as the market develops and
                             changes shape. Silas Brown reports.

                             SOME SCHULDSCHEIN investors                      But new types of investors are        with comparable tenors to the
                             still remember the good old days,             arriving, including European and         institutional investors, at seven,
                             when only German borrowers from               Asian commercial banks, more             eight or even nine years.
                             the industrial heartlands would               used to the cut and thrust of capital      “The maturity advantage that an
                             find a way to their desks. It was a           markets. They are multiplying in         institutional lender had has gone,”
                             local market for local companies,             number and appetite to the extent        says Thomas Schneider, head of
                             supported exclusively by local                that they rival the Sparkassen           European corporate loans at Allianz
                             investors.                                    for market dominance. They are           Global Investors in Munich.
                                But that is changing — fast. Last          bringing with them customs not             Bank lenders are also prepared to
                             year, for example, borrowers from             seen in the Schuldschein market          cede ground on covenants.
                             as far afield as the US and Russia            before. Deals can be oversubscribed        “I sympathise with institutional
                             flocked to the market. “Last year was         in a matter of days, as investors        investors that would like financial
                                                                              place soft orders before analysing    covenants if they lend for longer
                                                                              a borrower’s credit quality, to       tenors,” says Richard Waddington,
                                                                              be sure of a stake in the final       head of loan sales and private debt
                                      “The maturity                           placement.                            at Commerzbank in London. “The
                                advantage that an                               Process machinery firm Andritz      institutional lenders must offer
                              institutional investor                          launched a €200m Schuldschein         something that other investors
                                     had has gone”                            in May that was oversubscribed in     can’t.”
                                                                              four days. It doubled to €400m,         They are at least trying to.
                               Thomas Schneider,                              with the seven and 10 year            Some large institutional investors
                                   Allianz Global                             tranches priced at the tight ends     including AllianzGI, Talanx and VKB
                                        Investors                             of margin ranges of 100bp-120bp       have set up a working group to carve
                                                                              and 120bp-140bp over Euribor.         out a niche for themselves in the
                                                                                It took a mere day for car parts    Schuldschein market. They want to
                                                                              maker Hirschvogel’s €100m             lend to premium, or unquestionably
                             a new record in terms of volume, but          deal to be fully subscribed. Seven       investment grade, borrowers. Their
                             it was less dominated by benchmark            and 10 year tenors were sold at the      offer to issuers will be similar
                             sizes,” says Rudolf Bayer, head of            tight ends of the 90bp-110bp and         to the pitch investors in Euro
                             UniCredit’s private placement desk            110bp-130bp ranges.                      private placements make: fewer
                             in Munich. “Average volume was                                                         investors, offering larger tickets
                             down but the number of deals was              Institutions squeezed                    and confidentiality, in exchange
                             significantly up”.                            Borrowers hold the whip hand in the      for higher yields and financial
                                Some are finding it hard to adjust         Schuldschein market. Any investor        covenants.
                             to this racier pace of life. There was        prepared to relax covenants or make        “We know there’s corporate
                             a moment in June last year when 26            concessions on margins is instantly      appetite for this sort of
                             borrowers were courting investors             popular, while the stricter lenders      arrangement,” says one institutional
                             — a staggering figure for an older            are quickly directed to the back of      lender. “And the other institutions
                             generation of investors, more used            the queue.                               are on the same page, too.”
                             to dealing with that number over the            This is particularly true for
                             course of a year.                             institutional investors, which are       No favours
                                Some smaller savings and                   feeling the strain more than banks.      Others have yet to be convinced
                             co-operative banks are struggling to          Sticklers for financial covenants and    borrowers will be interested in an
                             cope with the dealflow to the extent          minimum margin floors, they used         institutional premium Schuldschein
                             that they are asking arrangers to             to have one selling point above all      market.
                             slow down.                                    else — a willingness to lend at tenors     “Ultimately, it’s a seller’s market,
                                “We don’t want to be forced                banks would not touch.                   and most of those sellers are
                             to choose between one issuer or                 But this is changing. Commercial       interested in lower margins and few
                             another because we don’t have                 banks, as well as German savings         covenants — it’s as simple as that,”
                             the time to look at both,” says one           and co-operative banks, are now          says one Schuldschein banker.
                             investor from a co-operative bank.            prepared to buy Schuldscheine              But this seller’s market could

        8                                |   April 2018   |   Private Debt Markets

008-09 Schuldschein investors 2.indd 8                                                                                                               25/04/2018 08:44
SCHULDSCHEIN: INVESTORS

        change if covenants and margins                   lost 70% of its stockmarket value            Moody’s when it got into trouble.”
        fall too far. Eventually, resistance              in July last year, after declaring              Steinhoff, as it affected more
        will be felt. And there are signs,                an £845m provision against bad               Schuldschein investors, caused
        albeit tentative, that investors are              contracts.                                   more concern than Carillion, which
        beginning to dig their heels in.                     By January 15 it had gone into            was a niche credit in the market. But
            Telefonica Deutschland was                    liquidation after running out of             the vast majority of Schuldschein
        forced in late January to issue a                 cash, despite being the UK’s second          participants believe that the
        second round of price guidance                    largest construction firm and listed         problem lies with the issuer, not the
        on its €150m Schuldschein issue,                  on the London Stock Exchange.                market itself.
        after investors’ appetite turned out                 Shares in Steinhoff, the acquisitive         However, 10-15 lenders to Carillion
        weaker than expected.                             South African retail group, plunged          and around 100 lenders to Steinhoff
            The arrangers, DZ Bank and                    in early December and roughly                still came up against the product’s
        LBBW, launched it with margin                     100 lenders were stuck with about            illiquidity.
        ranges of 55bp-65bp, 70bp-80bp,                   €630m of Schuldschein debt sold in              As the issuers stumbled, the
        80bp-90bp and 90bp-100bp over                     June 2015.                                   investors struggled to work out
        Euribor, for seven, 10, 12 and 15 year               The question in hushed                    how to proceed, as there were few
        tranches.                                         conversations around Frankfurt was,          previous cases to guide them, and
            One German investor said: “I saw              would Schuldschein investors freeze          little secondary market activity.
        Telefonica offering 55bp for a seven              up after the Steinhoff and Carillion            Investors usually have scant
        year tranche and I thought, ‘Forget               debacles? Many felt investors might          appetite for selling Schuldscheine,
        it’.” This was a view widely held by              call for more financial covenants            as they have traditionally had a buy-
        investors and rival arrangers alike.              and higher yields for the risks.             and-hold culture. But that culture
            “Our jaws dropped when that                      And yet, the optimists in those           might change if more borrowers get
        pricing came out — we certainly                   discussions have so far been proved          into difficulty — a real possibility
        weren’t [pricing Telefonica] at that              right. There is little sign of a retreat     after the credit cycle turns.
        level,” said an arranger at a rival               and last year’s issuance was a record           Hoping to answer that need,
        bank. After feeling the coolness of               €27bn, by a record 153 borrowers.            Debitos, a fintech company based in
        the reception, the leads published                   It seems the shocks of Steinhoff          Frankfurt, has launched a secondary
        new guidance at the wide ends of the and Carillion were muffled because                        debt trading platform with a specific
        ranges: 65bp, 80bp, 90bp and 100bp.               of the nature of the Schuldschein            focus on non-performing assets.
            But pricing wasn’t the only reason            investors themselves.                        Debitos says it has 298 investors
        why the deal initially struggled.                    Traditional Schuldschein                  prepared to buy non-performing
        Porsche and Rewe, considered                      lenders, like German savings and             loans, including Steinhoff’s
        quite similar to Telefonica                       co-operative banks, go through               Schuldschein debt.
        Deutschland among Schuldschein                    a painstaking analysis of credit                “We have a bid out there from an
        lenders, despite their very different             quality.                                     investor looking for Steinhoff tickets
        industries, were marketing at the                    “You can’t do much if the audited         up to €10m at 70, which is the best
        same time, and some felt investors                financial statements turn out to be          bid out there,” said Timur Peters,
        already had enough on their plate.                questionable,” says Paul Kuhn, head          managing director of Debitos in
            “It’s hard to say about whether               of debt capital markets origination          mid-March.
        we’ve reached a pricing floor, but                at BayernLB in Munich. “Steinhoff               “It’s not a surprise that with the
        the market is certainly a little                  was rated investment grade by                growth of the market come more
        overheated,” says one                                                                                        similarities with capital
        Schuldschein banker.                                                                                         markets more generally,”
            Some investors even        The Schuldschein accommodates issuers big and small                           says one commercial
        say ultra-tight pricing                                                                                        bank lender.
                                                Deal size                      up to €50m          €50m to €100m
        is a bigger reason for                                                                                            “Everyone needs
        downscaling their                            €100m to €200m            €200m to €500m         over €500m
                                    100%                                                                               to adapt to the new
        activities than credit                                                                                         normal, or else move
        problems such as                                                                                               on.”
        those at Steinhoff and       80%                                                                                  The relevance of
        Carillion, both recent                                                                                         credit defaults in the
        Schuldschein issuers.                                                                                          Schuldschein market
                                     60%
                                                                                                                       is often overstated, and
        Default response                                                                                               the same can be said
        Just six months              40%                                                                               for trading platforms.
        after BayernLB and                                                                                                But in the rare case
        HSBC had brought                                                                                               of credit difficulty the
        Carillion to the             20%                                                                               Schuldschein investor’s
        Schuldschein market                                                                                            characterstic stance
        for the first time, the                                                                                        as a buyer and holder
                                       0%
        UK construction and                   2008 2009 2010          2011   2012 2013 2014 2015 2016 2017             might be shown to be
        support services group       Source: Helaba                                                                    merely skin deep. s

                                                                                       Private Debt Markets    |   April 2018   |                     9

008-09 Schuldschein investors 2.indd 9                                                                                                            25/04/2018 08:44
SCHULDSCHEIN: ISSUERS

                             Can the Schuldschein stay on
                             top when rate climate changes?
                             The Schuldschein market attracted a record number of international issuers last year, and swept
                             aside other forms of European private debt in the process. Now it must confront a bigger beast — a
                             credit-hungry unrated public bond market — while simultaneously absorbing the impact of the
                             European Central Bank winding down its bond purchasing programme. Silas Brown reports.

                             AT FIRST glance, the Schuldschein           Schuldschein, one banker in Frank-                  There is evidence that this position
                             markets of 2016 and 2017 might not          furt noted.                                      might hold some weight.
                             appear very different. After all, total        Orpea, the French care homes                     Over 20 issuers have sold Schuld-
                             issuance ticked up only €1bn to             group that is another prized convert             scheine so far this year and super-
                             roughly €27bn.                              to Schuldscheine, followed in early              market chain Rewe became the first
                                But each figure was rustled up           March, selling €400m of bonds at                 to raise €1bn, pricing three, five,
                             using a different recipe.                   200bp over mid-swaps.                            seven and 10 year fixed and floating
                                In 2016 total volume was carried            Both issuers obtained substan-                rate notes at the tight ends of margin
                             by larger companies like Lufthansa,         tial order books — in Ubisoft’s case             ranges: 50bp, 65bp, 80bp and 100bp.
                             Hofer and Porsche issuing €1bn-plus         over €1bn — which drove the price                   “Throughout 2017 markets were
                             loans, alongside M&A-inspired activ-        down to inside what they could have              very stable,” says Kai Seeger, deputy
                             ity from companies like Groupe SEB          achieved in the Schuldschein mar-                head of UniCredit’s global syndicate.
                             and Mann+Hummel.                            ket, one banker noted.                           “But with more volatility you might
                                This was not the case in 2017,              “Ubisoft could quite easily have              see larger issuers using the private
                             when fewer large transactions took          issued further Schuldscheine at                  debt markets more frequently again.”
                             place. Rated and unrated public             benchmark size,” says Richard Wad-                  Telefonica Deutschland and Volk-
                             bond markets were more competi-             dington, head of loan sales and pri-             swagen Financial Services both
                             tive on price, so the argument for the      vate debt at Commerzbank in Lon-                 raised over €500m in the first quar-
                             use of the Schuldschein became less         don, but accepted the product’s                  ter. The former offered tenors of
                             persuasive.                                 pricing advantage had diminished                 seven, 10, 12 and 15 years, while the
                                Kion was the only borrower to            due to a hot bond market. This start-            latter sold a two year Schuldschein to
                             break the €1bn mark last year. But as       ed to unwind in the first quarter of             a single investor.
                             Schuldschein investors grew more            2018, however.                                      “There are many European cor-
                             comfortable lending to smaller inter-          “The unrated market is much more              porates with the capacity to place
                             national borrowers, the procession of       volatile so perhaps it makes sense               Schuldschein loans above €500m,
                             companies entering the market grew          for borrowers to place bonds over                with no execution risk whatsoever,”
                             longer.                                     Schuldscheine when the conditions                says Andreas Petrie, head of prima-
                                Average deal size fell a third to        are strong,” says one Schuldschein               ry markets at Helaba in Frankfurt.
                             €160m as roughly 150 firms raised           banker in Frankfurt. “But we’re hop-             “These issuers can treat the Schuld-
                             Schuldscheine. More than two fifths         ing for less strength and stability [in          schein as a useful source of [investor]
                             were non-German.                            public bonds] over the course of the             diversification, and can help their
                                The formula for success in 2018          year, so we can convince corporates              debt maturity profiles.”
                             will be to pluck the successful ele-        that there is less execution risk in                Some fear that if the larger borrow-
                             ments of both years and maintain            private debt.”                                   ers return en masse, there will be less
                             the flow of new arrivals, while draw-
                             ing the larger borrowers back.
                                                                          The rise of unrated Schuldschein credits
                             Tangle with bonds
                                                                                    Rated         Unrated
                             But the unrated public bond market is
                             proving a game competitor. For some                                  8%               11%     9%
                                                                                                                                   15%
                                                                                                            20%                            21%
                             issuers, the pricing it offers is more                        33%                                                     36%
                                                                                                                                                           26%

                             attractive than what they could get in
                             the Schuldschein market.                        76%
                                French video game developer
                             Ubisoft, which had issued €200m                                      92%              89%     91%
                                                                                                                                   85%
                                                                                                            80%                            79%
                             of five year Schuldschein notes in                            67%                                                     64%
                                                                                                                                                           74%

                             March 2015, sold its first corporate
                             bond in January — a €500m five
                                                                             24%
                             year note, priced at 85bp over mid-
                             swaps.                                          2008          2009   2010      2011   2012   2013    2014    2015    2016     2017
                                This was tighter pricing than its         Source: Helaba

        10                               |   April 2018   |   Private Debt Markets

010-11 Schuldschein issuers 2.indd 10                                                                                                                       25/04/2018 08:44
SCHULDSCHEIN: ISSUERS

        space for smaller issuers, as arrang-     “Many European                            puzzle will shift as a consequence.
        ers and investors will be drawn to the          corporates                             Some lenders, in particular Euro-
        easier credit work and larger ticket           could place                          pean commercial banks, have been
        sizes that go with bigger companies.         Schuldschein                           forced to enter the Schuldschein
          “Who wants to go through the                                                      market looking for yield. As margins
                                                      loans above
        stress of analysing some tiny Ger-                                                  rise again, there is concern that bank
                                                   €500m with no
        man corporate debut Schuldschein                                                    lenders in particular might move as
                                                    execution risks
        when there are blue chips on offer?”                                                a block back to loan or public bond
                                                      whatsoever”
        asks an international investor at a                                                 markets, which would affect the mar-
        commercial bank. “It’s much more                                                    gins an international issuer could
                                                  Andreas Petrie,
        work, the smaller the company is,                                                   achieve.
                                                         Helaba
        and there is no necessary pick-up on                                                   One banker said commercial
        spread — so it is more of a strain on                                               banks’ original incentive to enter
        resources, and from our perspective       debt capital markets corporate origi-     the Schuldschein market had been
        larger borrowers are more cost and        nation team in Munich.                    spread, but he hoped they had
        time-effective.”                             Ulrich Kirschner, a senior credit      become accustomed to the product.
          Bankers also grumble about hav-         analyst at Helaba, came to the oppo-         Alongside the traditional qualities
        ing to do the same work for a smaller     site conclusion to Scope’s in a report    of the Schuldschein, like low costs,
        fee when a smaller borrower comes         also published in January.                lean documentation and no exter-
        to the market, and argue that credit         “In our opinion, the sound credit      nal rating requirements, competitive
        analysis is harder. Some sceptical        metrics of unrated issuers indicate       margins have drawn international
        analysts believe an over-reliance on      that the Schuldschein market con-         borrowers to the market.
        smaller, unrated companies could          tinues to offer investors a broad            There is a clear correlation. When
        spell trouble further along the credit    range of companies with a good            ECB president Mario Draghi’s bond
        cycle.                                    investment quality,” said Kirschner.      buying programme began in 2015
                                                     The report goes further, noting        and margins fell for both private
        Can small be strong?                      that the credit metrics of unrated        debt and the bank loan market, the
        With more unrated issuers entering        borrowers are often more attractive       Schuldschein broke its yearly issu-
        the market than ever — three quar-        than those of the rarer rated issuers.    ance record, reaching €20bn. Yearly
        ters of last year’s borrowers and four       “The average earnings-based lev-       volume continued to rise as average
        fifths of volume, according to Hela-      erage ratio for the group of unrated      spreads fell, as bank lenders strove to
        ba — a fierce debate has boiled up        issuers was yet again below that of       put their money to work.
        between analysts over whether they        companies with agency ratings in             This tightening trend might be
        will bring credit deterioration to the    2017,” Helaba said.                       reversed this year, and some banks
        market.                                      “In addition, the median ratio of      have noticed that treasurers are
           Scope Ratings, a rating agency         net debt to Ebitda of 2.0 times, or       aware of this.
        in Berlin, urged caution in Janu-         mean ratio of 2.2 times, saw a further       As NordLB concludes in its outlook
        ary. “Investors need to be careful        improvement compared to the year          for 2018: “Fears of a negative trend in
        in assuming the high credit quality       before.”                                  the currently favourable refinancing
        of the Schuldschein market in the            Perhaps it is reassuring that ana-     environment have, however, entered
        past will automatically apply in the      lysts, when confronted with the same      the heads of issuers since the ECB’s
        future,” it warned in a report.           data, can disagree on it so funda-        announcement of the implementa-
           Scopes believes the credit difficul-   mentally.                                 tion of its exit strategy. We assume
        ties of two Schuldschein issuers in          But, whichever conclusions are         that the necessary funding will con-
        particular, Carillion and Steinhoff,      correct, there would be less concern      tinue to be brought forward in 2018,
        illustrate a broader decline in the       if investors felt better compensated      to secure the currently favourable
        market.                                   for the risk. Even if there was no fall   conditions.”
           “It takes time for patterns to         in credit quality, spreads fell some         When the ECB withdraws, and pro-
        become visible,” said a director at       20bp-30bp on average last year.           vided margins rise as a consequence,
        Scope, when the report was pub-              This downward cycle of spreads         this could affect private debt markets
        lished. “Our prediction is it will        should change as quantitative eas-        across Europe more broadly.
        become more visible over the coming       ing subsides. There will be less pres-       So far, the markets have large-
        months.”                                  sure on margins, and risk is likely to    ly divided along lender lines, with
           These sorts of conclusions, how-       match reward more even-handedly.          banks gravitating towards the
        ever, are largely met with derision                                                 Schuldschein market and institution-
        across the market.                        So long, ECB                              al investors using the Euro PP and US
           “There may be a few niche issu-        The broader conversation across pri-      PP instruments.
        ers that access the market with poor      vate debt is turning to the effects of       Once central banks retire from
        quality, but it will never be the norm,   the European Central Bank with-           active duty and institutional lenders
        as the lenders are too interested in      drawing its monthly slug of stimu-        feel less squeezed, they could migrate
        credit quality and analysis to buy        lus from the public bond markets.         more into Schuldscheine and talk of
        much sub-investment grade debt,”          The Schuldschein market is trying to      the harmonisation of European pri-
        says Paul Kuhn, head of BayernLB’s        work out how the pieces of the debt       vate debt markets could return. s

                                                                               Private Debt Markets   |   April 2018   |                  11

010-11 Schuldschein issuers 2.indd 11                                                                                                 25/04/2018 08:44
SCHULDSCHEIN: US ISSUERS

                           A new German export: the
                           Schuldschein’s American dream
                           The Schuldschein market has a grand ambition — to make it big in the US. Its reputation is growing
                           internationally but it will not be easy to take on the more established private debt instrument, the US
                           private placement note. Silas Brown asks: just how realistic is the Schuldschein’s American ambition?

                           IF SOMEONE SAID a few years back             man savings and co-operative banks,       most of its lenders are institutional
                           that Schuldschein desks would have           and they have dollars to lend.            investors prepared to lend at length.
                           outposts in New York, they would                The market has started to offer dol-   But it is still a dollar market, and
                           have been met with rolling eyes. And         lar tranches. Last year 13 issuers —      becomes less competitive when a bor-
                           yet, this is what is happening.              Carillion, Ecom Agroindustrial, HTM       rower is seeking euros.
                             Schuldschein originators from the          Sport, Huhtamaki, Lonza, NAC Avia-           However, there is rising activity for
                           German Landesbanks are stationed             tion, Neopost, Oiltanking, Phoenix        debut Schuldscheine from US issuers
                           in the US to hunt for clients, hoping        Mecano, Porsche Salzburg, Qiagen,         seeking euros.
                           to take business from the US private         Tarkett and Volkswagen Financial             Sherwin-Williams, the US paints
                           placement market, in particular.             Services — took advantage of that.        and coatings maker, closed its debut
                             “There are two clear ways we can              The number of instances in which       Schuldschein for €240m in Septem-
                           eat into US private placements so            a US issuer can raise dollars with a      ber last year through its Luxembourg
                           far in terms of price,” says the head        Schuldschein more cheaply than with       subsidiary. It had fixed and floating
                           of Schuldscheine at a German bank.           a US PP is rare, but growing. The US      rate tranches, and was sold at around
                           “Either with European issuers look-          affiliate of the German Wacker Neu-       70bp over Euribor.
                           ing to raise dollars, or US issuers on                                                    The Baa3/BBB/BBB-rated borrow-
                           the hunt for euros.”                                                                   er was the only US firm to access the
                             The two markets have different                                                       market last year, though participants
                           types of lenders. The US PP is domi-                                                   expect 2018 to be more fruitful.
                           nated by large insurance companies,                                                       “What is becomingly increasing-
                           prepared to offer big tickets at long                                                  ly popular is a US borrower raising
                           tenors, in exchange for stricter cove-                                                 Schuldscheine through a European
                           nants and illiquidity premiums.                                                        subsidiary,” says Petrie.
                             In Schuldscheine, over three quar-
                           ters of last year’s volume was bought                                                  More US issuers
                           by bank lenders, tending to prefer                                                     There are an increasing number of
                           shorter tenors, three to seven years,                                                  deals either issued or guaranteed by
                           and more comfortable with lighter                                                      US firms. Wabco Europe BVBA, an
                           documentation. So the SSD market                                                       industrial equipment supplier with
                           will have to play to its strengths to                                                  headquarters in Brussels, launched
                           attract clients from the US PP market.       The US arm of Fresenius raised            a €200m inaugural Schuldschein
                           There are signs of this occurring.           dollars through a Schuldschein            in February. It was guaranteed by
                                                                        son issued $100m of five year dollar      Wabco Holdings, listed in New York.
                           Yankee goldrush                              Schuldscheine in March, for example.        The reverse is also happening.
                           If the market spreads to the US, it will        The after-swap pricing was similar       Fresenius US Finance II, the US
                           expand its borrower universe, not its        to Wacker Neuson’s previous Schuld-       arm of the German medical services
                           investor pool. US institutional inves-       schein issue, a €125m five year sold in   company Fresenius SE, raised $400m
                           tors are better served by the stricter       2017 at a spread of 55bp.                 in March 2016, with a Schuldschein
                           covenant packages in US PP notes,               “The US company has to have a          led by Helaba and HSBC. Before that,
                           and US bank lenders have not made            strong name reputation in Europe, or      Arcadis issued $127m through a US
                           overtures to Schuldscheine (although         be affiliated with one that does, and     subsidiary.
                           Citi is beginning to arrange some SSD        be looking for mid-range maturities,”       “More of this cross-pollination is
                           deals off its London MTN desk).              says Andreas Petrie, head of primary      expected, and will hopefully pro-
                              “The market has grown more                markets at Helaba in Frankfurt, who       vide purer US issuers good examples
                           attractive to US borrowers, but not          arranged Wacker Neuson’s deal.            of successful transactions, as well as
                           because of an influx of US investors,”          Rudolf Bayer, head of UniCred-         getting the international investors
                           says Paul Kuhn, head of DCM origi-           it’s private placement desk, says:        used to the borrowers from overseas,”
                           nation at BayernLB in Munich. “It is         “The higher the link an issuer has to     says one Schuldschein banker.
                           due to international investors from          Europe the better. Especially Europe-       But the likelihood of a big spike
                           Europe and Asia driving down pricing         an investors require that link to apply   in issuance from pure US borrowers
                           margins for international corporates.”       for credit lines to invest.”              remains somewhat limited, as long as
                              These international lenders are              But beyond an eight year maturi-       they have access to cheap (and long-
                           more comfortable investing in US             ty, the US private placement market       dated) funds elsewhere in their native
                           borrowers than more traditional Ger-         becomes increasingly competitive, as      markets. s

        12                             |   April 2018   |   Private Debt Markets

012 Schuldschein US 1.indd 12                                                                                                                       25/04/2018 08:45
Frankfurt Private Debt Roundtable

                         Keeping the Schuldschein’s
                         feet on the ground

                         Private debt markets have made inroads into European funding strategies over the past few years, taking transactions
                         from syndicated loan markets, as well as public bonds. The Schuldschein market has been particularly vibrant,
                         racking up €27bn of issuance in 2017 from more than 150 transactions.
                            Advocates argue its unique selling proposition is its ability to combine attractive pricing, lean documentation and
                         unparalleled flexibility. But the outlook is not all rosy, as doomsayers warn that pride may come before a fall through
                         the market’s next credit cycle.
                            GlobalCapital invited some of the Schuldschein market’s leading participants, including bankers, investors, issuers
                         and lawyers, to a roundtable in Frankfurt in mid-March to discuss the state of European private debt markets, and
                         what the future might hold for them.
                         Participants in the roundtable were:
                         Klaus Distler, executive director of origination, Helaba     Stefan Scherff, head of corporate Schuldschein origination
                                                                                      for Germany, Switzerland and Austria, Commerzbank
                         Oliver Dreher, head of debt capital markets practice, CMS
                                                                                      Thomas Schneider, head of European corporate loans,
                         Michael Lamla, head of corporate banking,                    Allianz Global Investors
                         Agricultural Bank of China
                                                                                      Felix Warmuth, group treasurer, RHI Magnesita
                         Patrick Mannl, director, UniCredit
                                                                                      Zsófia Zséger, head of group funding, MOL
                         Johannes Mayr, economist, BayernLB
                                                                                      Silas Brown and Toby Fildes, moderators, GlobalCapital

                                      : Private debt has made some very good          from the crisis was to diversify your funding base.
                         ground over the last four or five years in Europe.
                         Is it continuing to rise up the agenda for corporate         Klaus Distler, Helaba: Maybe one additional point is
                         treasurers? And if so, where are we in its evolution?        the policy agenda, right? There’s an additional push
                                                                                      for these market segments, and especially smaller
                         Stefan Scherff, Commerzbank: Where we are going              companies, as a result of the Capital Markets Union.
                         to be in a couple of years is a tough question. The rise     We have to think more broadly about where the addi-
                         in volume has been for good reasons, though. We have         tional Schuldschein volume is coming from. Private
                         flexible products and I think that’s not only true for       debt has eaten into the loan market, and in particu-
                         Schuldscheine but many private debt instruments. You         lar the German loan market has declined, while the
                         can tailor them to your needs, in a way not possible         Schuldschein has gone up significantly.
                         with other instruments. Syndicated loans are fixed in
                         that structure to a certain extent, and even more so cor-    Thomas Schneider, AllianzGI: When I started at
                         porate bonds.                                                Allianz, the Schuldschein was a product in the bottom
                                                                                      drawer of investment bankers’ desks. But as it’s grown,
                         Patrick Mannl, UniCredit: The prominence of the              institutional investors like us still play a very limited
                         Schuldschein product in Germany is incredible. Ten           role, and we still have the Schuldschein market in
                         years back there was a market size of €5bn and now you       the hands of banks. We still don’t have a real alterna-
                         have some €25bn-€27bn — that rise gets it on to the          tive lending market and this is something we should
                         agenda of every treasurer. One of the big lessons learned    change, to make the product even more attractive.

                                                                                                          Private Debt Markets                     13

013-20 Frankfurt roundtable 8.indd 13                                                                                                                   25/04/2018 08:45
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