KDPS PETER ENGLAND RED - Business Presentation
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PETER ENGLAND RED
KDPS
Lifestyle
Business Presentation
Peter England RED at the bottom of ABFRL Pyramid
Luxury KDPS
Lifestyle
Super
Premium
Premium
Sub
Premium Series BLUE
Mass /
Fast
Fashion
Series RED
Value
Fashion
PE: Largest selling Menswear brand in India
Series BLUE
KDPS
Lifestyle
SINCE 1997 IN INDIA
20+
TIER- 1 & 2 Brand outlets &
Product location Across Customer
Categories Base 3000+ MBOs
INDIA
Series RED
SINCE 2018 IN INDIA
20+ 250 250
Tier- 3 & 4 Customer Brand
Product location in base
Categories outlets
just 6 states
Acceptance of PE-RED by Tier-3&4 Towns & retailers
700
KDPS
Lifestyle
300
300 new stores by 2020
Bihar-Jharkhand,
Store
Madhya Pradesh – Chattisgarh &
Andhra Pradesh - Telangana
100
50
1
April Nov FY FY FY 2021
2018 2018 2019 2020 Planning
KDPS: No. 1 Master Franchisee of PE-RED in India
KDPS
Lifestyle
EVOLUTION RECOGNITION TURNOVER
• Started apparel retail operation in • Bihar/Jharkhand/ Uttar • Gross revenue of INR 100 cr.
2010 and later expanded into master Pradesh’s fastest growing for FY 2019-20
franchisee business 2015. Master franchisee in apparel
industry • 500+ Solid retailer /
• Currently, leading retailer & fastest franchisee investor base in
growing Master franchisee • Provides a one stop Tier-3 & Tier-4 cities in Bihar
business. Rich experience of profitable consignment retail /Jharkhand/ UP
working with reputed brands like store business model for all
Aditya Birla, Peter England, Rangriti, categories like menswear, • 200+ stores in different
COBB, Style Play, Lee, Arrow & womenswear, kidswear, phases of operations, fit out
Prapti. Ethnicwear, luggage. and pipelines
• In 8 months, KDPS became No.1 • Became No.1 MF of Peter
master franchisee out of 53 existing England RED across India by
MFs for Peter England RED by Aditya Birla Group.
Aditya Birla Group across India.
• Became No.1 MF of COBB
• KDPS created a record of opening across India by COBB
maximum stores (35) within a year apparels.
of commencing COBB MF business .
• Also, successfully running
• Grown to a BD team strength of over MBOs carrying all categories
20 employees.
KDPS PE-RED EBOs Bihar in last 8 months
KDPS
Lifestyle
Masaurhi
Mokama Samastipur
Piro Rosera
Barh
Jagdishpur
Dumraon
Sheikhpura
Bhabua Barbigha
Mohania Barahat
Jamalpur
Kahalgaon
Jehanabad
Sasaram
Dehri On Sone Aurangabad Banka
Bikramganj Daudnagar
Jamui
KDPS PE-RED EBOs Jharkhand in last 8 months
Sahibganj
KDPS
Lifestyle
Godda
Hazaribagh Madhupur
Garhwa
Jamtara
Latehar
Bokaro
Chas
Lohardaga
Ratu Road Jugsalai
Singhmore Ghamaria
Gumla Saraikela Khursawan
Chaibasa
Why Tier-3 & 4 towns are attractive market ?
KDPS
Lifestyle
Growing incomes, high
disposable incomes Increasing brand awareness High fashion aspirations
Most income earners in Tier 3 Penetration of media, rising
Rapid growth of e-com and display of
& 4 are below 5 lakh per awareness and availability of
same content across the country is
annum and which is under tax information, people are getting more
helping customers in Tier 3&4 to keep
free slab , hence have high aspirational in their fashion choices,
pace in fashion with their counterparts
disposable income PE-RED model helps them meet their
in metro.
aspirational choices.
High Population equipped Low real estate cost
with Smartphone Broad product range
Adds to profitability and value for money
Census 2011, about 68.84 per cent Real estate costs in these markets Broad line-up of products as well
of the country’s population lives in are more than 50% per cent lower as customized products at value
the rural areas, which certainly than those in metros and Tier-1 for money price range to suit their
explains the kind of impact it has on cities, which makes this business aspirational needs and their local
the Indian economy very profitable life preferences
Why PE-RED model so attractive to retailers in tier-3&4 ?
KDPS
Lifestyle
PROFITABLE BUSINESS EASE OF BUSINESS
RISK FREE, SAFE & SOUND
•Very sound Return on Investment • Branded, Professional, air-conditioned
•Backing of a strong, large & honest
business group Aditya Birla •No capital stuck in purchasing showroom at very low investment
inventory •Once in a life time and refundable stock
•No multi-channel conflict, sells thru EBOs
deposit for non-stop stock supply
only, one store in one market •Interest paid (8%) on Stock deposit •Automatic Refill of sold stocks for life
•No dead stock risk •Ease in payment collection & timely time thru internet billing
•No Customer return risk receipt of commission payments •Complete range on display since no risk
•No GST liability
•Strong pull of PE brand
•No day to day management required
We work together
Broad range, value price •Area retail manager support by PE & KDPS for
Marketing before launch
Commercial monitoring
•Very aggressive & 360° •More than 20+ stylish product • Regular Analysis & Review of shop
Marketing & Advertisement categories in value for money price management indicators.
Support worth 4-5 lakh by Peter range, more than 80% products below •Daily display audit /VM / matching outfit
England team, includes hoarding, guidance Support by Peter England & Master
banners, Toto, newspaper inserts, 1000 price points, starts from socks at Franchisee
LED van, e-ricksaw ads, activities in 99 to maximum of 1699 for shoes •Monthly surprise Stock audit check to stop
institutes theft & shortage.
Why PE-RED model so attractive to retailers in tier-3&4 ?
KDPS
Lifestyle
Training support Transportation free of cost
Market feasibility study
•Training to the franchisee on the •Before each store finalization Peter •Automatic replenishment.
management of the business England team analyse the store Management of the transport of
•Training to staffs about sales, potential taking into consideration all merchandise, both the initial delivery,
procedures, operations, visual variables (location, customer catchment as well as the replenishments.
merchandising and window dressing area, footfall, competitors etc.) Replacement pick up is also free of cost.
Product planning with Software & IT support free
franchisee
Showroom Design uniformity
• Online Point of sale / Billing software • Detailed drawing, merchandise
•Before each store launch Peter England free of cost by PE team
team together with Franchisee plan elevation, façade and signage drawing
• Centralised systems strong data provided by Company vendor at
about merchandise to be placed in visibility to all partners in value chain
showroom taking into consideration all nominal cost to keep all the brand
• 365 days Free IT support from PE franchise store look & feel same across
variables (location, customer catchment technicians for the shop management
area, competitors etc.) India to keep uniformity in franchise
software. stores across India.PE-RED Product categories (Exclusive Menswear)
TOP WEAR
Shirts
ACCESSORIES
Ties
LAYERS
Suits
SPECIAL SIZES
Jeans 28,30 ,32 & Above
KDPS
T-shirts Belts Blazers
Sweatshirts
Shirts 44 & Above
T-Shirts XXL & Above
Lifestyle
Wallets
BOTTOM WEAR Sunglasses Jackets Bottomwear 38 & Above
Underwear Pocket Square Sweaters
Trousers & Chinos Combo Pack Pull overs SPECIAL STYLE
Jeans Cravat Pleated Trousers
Shorts
FOOTWEAR
SETS Formal
Ethnic Casual
Loungewear Business Casual
Model Store: Peter England RED, Jamui, BiharAggressive Advertisement Campaign
KDPS
LifestyleAggressive Advertisement Campaign
KDPS
LifestyleOpening Day Sales Figure of PE-RED
KDPS
Lifestyle
AVERAGE
OPENING DAY
SALES OF 250
STORES IN INDIA
IS MORE THAN
2.4
LAKH/First
DayAdv Campaign-Masaurhi Launch Case Study
Opening 07th Mar’20 -Masaurhi KDPS
Lifestyle
07th Mar’20
3,03,938
08th Mar’20
1,50,284 • Invitation Card Distributed-10000 pcs
09th Mar’20 • Newspaper Inserts/Pamphlets – 5000 pcs
79,231 • 2 Toto – with 2x2 hoardings & announcement
• 150 Toto with 2x2 hoardings
• 15 Paid Hoardings 10 x10
• 20 seconds Advertisement on local cable TV
• Press Invited and news printed in newspaper
• College & Institutional activities extensively
• VIP invited for inaugurationSuccess Stories : JAMUI, BIHAR
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES
ROI KDPS
Lifestyle
AVG SALE PER MONTH :
77%
11,68,391
AVG COMMISSION EARNED /MONTH
INVESTMENT IN STOCKS:
2,92,098 15,12,000
COST
INTEREST EARNED/YEAR INVESTMENT IN
1,20,960 - INTERIOR:
19,53,000
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE
26,66,133 9,60,000
I am so happy with ROI
Profile: Sujit Kumar
that I am opening
Other business: Jewelry
another store in
Age: 35 Years Lakhisarai , Bihar before
Education: MBA July 2020Success Stories : SAMASTIPUR, BIHAR
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES
ROI KDPS
Lifestyle
AVG SALE PER MONTH :
11,05,161
122%
AVG COMMISSION EARNED /MONTH
INVESTMENT IN STOCKS:
2,76,290 7,80,000
COST
INTEREST EARNED/YEAR INVESTMENT IN
62,400 - INTERIOR:
10,07,500
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE
21,77,884 12,00,000
Profile: Ajay Kr. Poddar I am so happy with ROI
Other business: Clothing Store that I am planning to
Age: 45Years extend my store to
Education: Graduate another floor, before
July 2020Success Stories : SAHIBGANJ, JHARKHAND
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES
ROI KDPS
AVG SALE PER MONTH :
9,12,281
81% Lifestyle
AVG COMMISSION EARNED /MONTH
INVESTMENT IN STOCKS:
2,28,070 10,69,200
COST
INTEREST EARNED/YEAR INVESTMENT IN
70,000 - INTERIOR:
13,81,050
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE
19,82,379 8,40,000
Profile: KPDS
Other business: Clothing Store Very happy with results
Age: NA and would further
Education: NA expands in this region.Success Stories : MADHUPUR , JHARKHAND
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES
ROI KDPS
AVG SALE PER MONTH :
8,79,553
72% Lifestyle
AVG COMMISSION EARNED /MONTH
INVESTMENT IN STOCKS:
2,19,888 11,88,000
COST
INTEREST EARNED/YEAR INVESTMENT IN
95,040 - INTERIOR:
15,34,500
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE
19,53,699 7,80,000
I am very happy with
Profile: Abhishek Gutgutia results of both of my
Other business: Clothing Store stores at Madhupur and
Age: 42 Jamtara, Jharkhand,
Education: Graduate would open 3rd store in
Giridih, JharkhandSuccess Stories : BHANGEL, UTTAR PRADESH
RETURN ON INVESTMENT (ROI) BASED ON FIRST 3 MONTHS SALES FIGURES
ROI KDPS
AVG SALE PER MONTH :
8,25,667
70% Lifestyle
AVG COMMISSION EARNED /MONTH
INVESTMENT IN STOCKS:
2,06,416 9,96,410
COST
INTEREST EARNED/YEAR INVESTMENT IN
79,713 - INTERIOR:
12,87,029
TOTAL INCOME EARNED
BENEFITS
AFTER EXPENSES /YEAR + YEARLY STORE
EXPENSE
15,96,715 9,60,000
Profile: KDPS We are very happy with
Other business: Clothing Store results of Bhangel,
Age: NA Noida store and we
Education: NA would expand further in
Delhi/NCR.Franchise Terms & conditions
Peter England Red- Term Sheet
KDPS
FOFO Mode（Franchisee Owned Franchisee Operated）
Lifestyle
Contract Period Franchise Type Mode
5 years Unit Single Store Franchisee owned Franchisee operated
Requirements for Store
Carpet area Frontage Location
850 SFT and Above 16 Feet and Above Prosperous commercial area / High Streets and Malls
Fees
Fee Items Amount Payment Period Commission
Commissions
1 Confirmation deposit INR 200,000 One-Time, Refundable are
2 Security Deposit for Stock INR 1200/ sqft One-Time, Refundable
Annually, Simple
25%
3 Interest on Security Deposit 8% P.A Interest on Net Sales
INR 35000 + One-Time, Non Value (Value
4 Architect Visit and Drawings Refundable Realised
Taxes
after
Estimated Approx. Price of All Fit-out include reducing
Interiors, Lights-AC, Façade, Mannequins , INR 1550/ sqft Discounts
One-Time, Non
5 Hangers, IT System, External Signage and ACP + Taxes Refundable +Taxes from
Work etc）Doesn’t not include landlord scope
MRP)
of work like Tiling, GlazingHow business of Peter England RED showroom works ?
Goods
Movement
KDPS
Lifestyle
GST GST Sold
Brand Retailer
(Peter England ) (Peter England)
Return to Peter
Un-sold
England
Manages
Gives Security
Gets 8% Deposit to PE
Interest yearly
Franchisee
Pays 25% of Net Sales
Value monthly
EDC Machine
connected to PE Bank
A/c
Brand Retailer
Sold
(Peter England ) (Peter England)
Day to Day Cash
collection by PE Cash
Payment Van
Movement ManagesFranchising Process
KDPS
Lifestyle
Investment
capacity of SF
Master Market Property &
Sub Peter England
Franchisee Feasibility Market
Franchisee (SF) Team(PE) Evaluation
(MF) Study
Suitable
Property of SF
Staff Training Architect
Interior visit to
Decoration property
Showroom
Launch Stock GST Franchise
Arrangement Application Agreement
Marketing &
AdvertisementFrequently Asked Questions ?
KDPS
Lifestyle
How much does franchisee need to invest ?
• Security Deposit 1200 per sqft, 8% Interest on investment , Interior Decoration 1550 per sqft
What are franchisee responsibility ?
• Take care of sales staff’s behavior and proper display of merchandise, overall management
Who takes care of Stock, GST, Returns ?
• It’s Peter England’s liability but you have to assist PE in timely management of all of them.
Will there be another Showroom in same locality ?
• No, there will be no PE RED Showroom in the same market.
Does PE RED sell thru online channel ?
• No, PE RED only sells thru exclusive PE Showrooms.
Can I open PE RED Showroom in main district town ?
• Currently PE RED is only opening in Tier-3, Tier-4 areas, Pls check with PE if you can open PE Showroom in your
area.Frequently Asked Questions ?
KDPS
Lifestyle
Who takes care of day to day payments ?
• Credit/Debit card payments automatically goes to PE Bank A/c, day to day cash collection by PE
Cash van
Who will provide staffs to sell in Showroom ?
• Staffs will be hired by Franchisee, PE will provide training to staffs
Before launch of Showroom, who will take care of advertisement of Showroom ?
• PE spends around 4-5 lakh in marketing & advertisement of Showroom before launch of
Showroom.
What is the suitable property for PE RED Showroom ?
• A property on ground floor in prime area of 1000 sqft with front size of 25 ft is an ideal
property.
How this PE RED model is different from competition ?
• It’s unique because of Consignment model, where franchisee has no liability of Stock, GST,
payments, discounts, advertisement etc. also gets 8% return on security deposit against stock.
No online competition because it sells only thru exclusive PE Showroom.Frequently Asked Questions ?
KDPS
Lifestyle
How much stock do I get against security deposit ?
• You will get stock in your PE RED Showroom equal to 3-4 times of security deposit to PE.
What kind of items will be sold thru my PE Showroom ?
• Complete menswear range from head to toe of all age groups including shirts, trousers, denim, t-shirts,
blazers, shorts, suits, Kurta, cufflinks, tie, handkerchiefs, shoes, wallets, belts etc.
Other brands give more margin than PE RED gives, why ?
• Other brands offer more margin on buy & sell model, but if un-sold stock, discount sharing, returns, GST
liability are counted then it’s much less than margin offered by PE RED. Also, an average PE RED
Showrooms sells 2-3 times more than other brands in same area.
Can I open PE RED Showroom on first floor ? Or Back side ? Under Ground ? 2 floors ?
• No, PE property evaluation team will reject the proposal for Showroom on first floor or basement or back
side, however 2 floors including ground and first with a total of 1000 sqft is a suitable property.
What kind of advertising/marketing activities PE RED do before launch of Showroom ?
• Media hoardings across town, Cinema screens, Newspaper inserts, door-to-door invites, announcement
autos, LED vans, tuk-tuks, e-ricksaws, television ads, etc.Frequently Asked Questions ?
KDPS
Lifestyle
Why can’t I deposit day to day cash collection in my account first and then
deposit to PE monthly ?
• Since, it’s consignment Showroom of PE RED with GST retail invoice raised by PE, therefore cash
must be deposited to same company i.e, PE which has raised the invoice.
I think the sale potential of my locality is not more than 5 lakh per month,
can I open Showroom ?
• As of today, all India average of 250 PE-RED Showroom is already more than 8 lakh. If PE team
feels this locality has potential below 5 lakh per month then they will not agree to open
Showroom.
Why PE thinks they can sell 8 lakh on an average per Showroom from my
locality ?
• As of today, all India average of 250 PE-RED Showroom is already more than 8 lakh. If PE RED has
chosen your area to do a franchise Showroom, it means their team along with reputed
consulting companies have done extensive ground work on consumer behavior thru interaction,
supply & demand analysis, fashion demand analysis of your locality and know the potential.KDPS Core Team
KDPS
Management team Lifestyle
Business Development team
Project & Operations teamContact Us
KDPS
Lifestyle
For assistance, please feel free to contact us:
KDPS Lifestyle Private Limited
Ramgati complex,
Shastri Nagar Market Rd,
Nand Gaon, Rajbansi Nagar, Patna, Bihar 800023
Vijay Dev
9911106041 / 9711116041
www.kdpslifestyle.com
kdpslifestyle@gmail.comYou can also read
