PARTNER PROGRAM Program Bene ts - Sangoma Portal

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PARTNER PROGRAM Program Bene ts - Sangoma Portal
PARTNER PROGRAM
      Program Benefits
PARTNER PROGRAM Program Bene ts - Sangoma Portal
WHO IS SANGOMA

                                            Sangoma Technologies Corporation is a trusted leader in delivering
                                            globally scalable Voice-Over-IP telephony systems. Serving customers in
                                            over 150 countries, Sangoma delivers the industry’s best engineered
                                            Unified Communications solutions. Our products are backed by decades
                                            of IP communications experience, and comprehensive warranties.

As the communication landscape evolves and businesses
invest in new strategies to provide effective communications,
Sangoma Technologies is your trusted partner; delivering
Unified Communications solutions for SMBs, Enterprises,
OEMs, Carriers, and service providers.

Sangoma’s globally scalable offerings include both on-site and
cloud-based business communication systems, SIP trunking, IP
Phones, Gateways, Session Border Controllers and Telecom
Interface Cards. Together, these provide seamless connectivity
between traditional infrastructure and new technologies.
Businesses can achieve enhanced levels of collaboration,
productivity, and ROI by partnering with Sangoma.
                                                                              Everything Connects
Founded in 1984, Sangoma Technologies Corporation is publicly                 When You Connect with Sangoma!
traded on the TSX Venture Exchange (TSX VENTURE: STC).

TSX Venture              Insights Success Top 10             SimCon Awards 2019             TSX Venture Exchange
Exchange                 Most Innovative UC Solution         Open Source Guardians          2018 Tech Company of the Year
2019 TSX Venture 50      Providers 2019

                                                       You + Sangoma = Success
                                                       http://sangoma.com/partners is your first step, we can’t wait
                                                       for you to take it.
PARTNER PROGRAM Program Bene ts - Sangoma Portal
Everything Connects
    Connect with Sangoma

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Connect with Sangoma!                                                                       t o ri o r
                                                                                               N F it y A                                   ss s
                                                                                                   R P cce                       l d - c l a l u ti o n
Provide your customers with outstanding VoIP and                                                       ro d s s            Wo  r            o
                                                                                                           u ct s                   &S
Unified Communications quality products that deliver                                                                P r o d u cts
industry-leading value. As a Sangoma Partner you’ll get
the help you need to grow your business and the
incentives you want to make it easy to win sales with
above industry average margins.                           With Sangoma, you can sell the products and services
                                                          that match your expertise, appeal to your existing
Sangoma Resellers get priority access to a full range     customers/partners and grow your business faster.
of high-quality products including: PBXact, FreePBX,      Whether you are an established telecoms reseller, a
PBXact Cloud, SIPStation SIP Trunking service,            new business looking to enter the market or an IT
Session Border Controllers, VoIP Gateways, PSTN           reseller looking to break into voice, we have a flexible
interface cards and FAXStation FoIP service.              reseller program designed to fit your needs.
PARTNER PROGRAM Program Bene ts - Sangoma Portal
PARTNER LEVELS
Grow with us as you grow your business, delivering superior solutions

                                             Bronze Level Partner                                                                                                                                                  Silver Level Partner

 This is the first tier of partnership with Sangoma.                                                                                                                  The next level of partnership is Silver. Silver partners
 Bronze partners have a minimal per quarter and                                                                                                                       have made a more substantial quarterly and annual
 annual minimum spend with Sangoma.                                                                                                                                   commitment spend with Sangoma.

 They have also taken the commitment to train at least                                                                                                                They are more closely aligned with Sangoma products
 one sales person and one technician in the Sangoma                                                                                                                   and have a strong understanding of the value that
 product line. This level receives a discount for their                                                                                                               Sangoma brings. Silver partners have invested in
 orders from Sangoma.                                                                                                                                                 additional training for their sales and technical staff
                                                                                                                                                                      giving them a deeper understanding of the hardware
                                                                                                                                                                      and software they provide. Silver level partners also
                                                                                                                                                                      get a higher discount on products and services.

 Note that there are other higher levels of partnerships, depending on partners annual commitments

• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •• • • •• • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • • •• •

  Exceptional Margins                                                                        Total Solutions                                                           Sangoma University                                                                      Exclusive Portal

Sell products and                                                                As a Sangoma partner,                                                             Become Sangoma and                                                               Online access to the full
services that match your                                                         you will have access to                                                           PBXact certified. We give                                                        product catalogue,
expertise and grow your                                                          resell all of our solutions.                                                      partners the ability to set                                                      ordering, customizable
business with us. As your                                                        From the latest cloud                                                             themselves apart from                                                            marketing resources and
sales volume grows, so                                                           based solutions, to                                                               the competition by                                                               more.
does your discount and                                                           gateways, to telephones                                                           pursuing certification
your profits.                                                                    and more. When you’re a                                                           levels that show just how
                                                                                 Sangoma partner, you’re                                                           much you have invested
                                                                                 connected to all of our                                                           with our partnership.
                                                                                 solutions.
PARTNER PROGRAM Program Bene ts - Sangoma Portal
PARTNER LEVEL BENEFITS

                                                                                             Bronze                       Silver
 Program Requirements
 Minimum Annual Revenue Commitment (MSRP)                                                    Minimal                      Higher
 Partner Application Profile                                                                                               
 Partner Agreement                                                                                                         
 Sales Certifications                                                                                                      
 Technical Certifications                                                                                                  
 Program Benefits
 Sales templates / Best Practices                                                                                          
 Free Marketing Literature                                                                                                 
 Access to Partner Portal                                                                                                  
 Sangoma Logo Usage                                                                                                        
 Web Based Training                                                                                                        
 Quote and Configuration tool                                                                                              
 Approved to sell Sangoma PBXact Cloud Services*                                                                           
 Approved to sell Sangoma FreePBX / PBXact solutions                                                                       
 Approved to sell Sangoma Telephony Interface cards                                                                        
 Approved to sell Sangoma IP-phones                                                                                        
 Approved to sell Sangoma VoIP Gateways                                                                                    
 Approved to sell Sangoma Session Border Controllers                                                                       
 Ongoing communications and Sangoma news                                                                                   
 Discount on Cloud services for demo or internal use                                                                       
 Discount demo program                                                                                                     
 Priority access to pre- and post-sales support                                                                            
 Access to Partner Forum                                                                                                   
 Access to Sangoma Channel Manager                                                                                         
 Access to Sangoma Sales leads                                                                                             
 Advanced Product Information                                                                                              
 Support renewal notifications                                                                                             
 Marketing resources                                                                                                        
 Special pricing                                                                                                            
 Product promotions                                                                                                         
 Product discounts                                                                             Good                       Better

* Cloud based products are currently only offered in North America and are available to resell for North American based partners only
PARTNER PROGRAM Program Bene ts - Sangoma Portal
PARTNER CERTIFICATIONS
Get Up and Running Quickly!

                      A UNIV                  Sangoma University has been set up to help our partners get started in
                     M
                                              identifying leads and prospects quickly but also to be empowered to
             SANGO

                            ER
                              SITY            support your own customers.

                                              Please visit http://training.sangoma.com for more details.
             EVERYTHING CONNECTS

Courses Curriculum and Certification Levels
Each course is followed by an online exam to obtain certifications and diploma

    Sangoma Certified Essentials               Sangoma Certified Professional               Sangoma Certified Administrator
               Online Courses                      Limited Content Classroom Courses        Fully Comprehensive Classroom Courses

∠   PBXact Essentials (1/2 Day)                ∠   PBXact Getting Started                  ∠   PBXact Getting Started
                                                   Professional (2 Days)                       Administrator (3.5 Days)
∠   FreePBX Essentials (1/2 Day)
                                               ∠   FreePBX Getting Started                 ∠   FreePBX Getting Started
∠   Vega Gateway Essentials (1/2 Day)              Professional (2 Days)                       Administrator (3.5 Days)
∠   SBC Essentials (1/2 Day)                   ∠   Vega Getting Started                    ∠   SBC Getting Started
                                                   Professional (1 Day)                        Administrator (2 Days)

Certification
Partners have 90 days to complete the required levels of certification and must renew / refresh every 2 years.

                        Bronze Partners                                                        Silver Partners
                       Minimum Requirements                                                Minimum Requirements

    ∠   1 Sangoma Certified Essentials (SCE) – Sales                      ∠   1 Sangoma Certified Essentials (SCE) – Sales

    ∠   1 Sangoma Certified Essentials (SCE) – PBXact                     ∠   1 Sangoma Certified Essentials (SCE) – PBXact

                                                                          ∠   1 Sangoma Certified Professional (SCP) or 1
                                                                              Sangoma Certified Administrator (SCA) – PBXact
                                                                              or FreePBX
PARTNER PROGRAM Program Bene ts - Sangoma Portal
PBXACT
Enhanced Business Phone System

                                                              The PBXact Business phone system is a fully-featured
                                                              IP-PBX designed with unified communication features
                                                              for organizations needing mobility, productivity and
                                                              collaboration capabilities. The PBXact business phone
                                                              system comes with an extensive set of built-in
                                                              Unified Communications features:

                                                               ∠    Phone Apps                    ∠   CRM Integration
                                                               ∠    UCP Web-based Dashboard       ∠   EndPoint Manager
                                                               ∠    Zulu UC Soft-phone            ∠   Built-in VPN

PBXact offers an unmatched level of communication empowering users with
superior mobility and productivity.
PBXact is a fully-featured business phone system              PBXact is the only UC solution in its class providing:
solution which unify all your customer’s                       ∠ Auto-provisioning support for over 300 IP Phones
communication tools, so that they never missing a                and devices, using its exclusive End-Point
phone call, chat, text, or fax from any of their local or
                                                                 Manager (EPM) built-in tool.
remote users, across all their desktop or mobile
devices. All the advanced features, such as                     ∠     Advanced phone applications, called PhoneApps,
auto-provisioning, IP-Phone applications, unified                     for most 3rd party IP Phones on the market
presence, conference rooms, CRM integration and                       designed to be controlled directly from the
call-center features are all included with no additional              phone’s display and programmable soft keys,
licensing fees required.                                              making for the best communication experience.

PBXact is offered in 3 different options, providing your customers with choice:

                                            PBXACT SOFTWARE AS A SERVICE

PBXact Cloud (Canada and USA)                PBXact Software and SaaS                PBXact On-premise Appliances

Cloud-based Voice Service for             Install PBXact as a software on           PBXact appliances are
small-to-medium businesses,               commercial hardware appliances,           fully-featured IP-PBXs designed
looking for high quality,                 or in virtual machine to provide          with features for organizations
cost-effective communication              server options to your customers,         needing mobility, productivity and
without the need to purchase and          allowing them to scale as they            collaboration capabilities. Choose
maintain an on-premise telephony          grow                                      from 7 models that meet your
infrastructure.                                                                     business needs

We run it, you resell it                  You run it, you resell it                 You resell it, you support it
PARTNER PROGRAM Program Bene ts - Sangoma Portal
SANGOMA S-SERIES IP-PHONES
The Only IP Phones Designed Exclusively for PBXact and FreePBX

Combine PBXact and FreePBX with Sangoma IP Phones
Designed to work with PBXact and FreePBX, Sangoma IP phones are so smart you can quickly and easily use
them right out of the box. Each phone in the series features industry standard Power over Ethernet (PoE), so no
power cable or outlets required. They have full duplex speakerphones, dual Ethernet Ports, multi-way conference
calling, high definition voice quality, and they’re Virtual Private Network (VPN) capable.

                                                         Unique Productivity Tools

                                                         Zero-Touch Auto-Provisioning
                                                         Sell Sangoma IP Phones with PBXact and FreePBX for a true
                                                         automatic provision experience. Sangoma’s redirection service
                                                         points Sangoma phones to PBXact and FreePBX as soon as
                                                         they are plugged into an internet, readying them within
Entry Level Phones                                       seconds. Perfect for local and remote users who quick and easy
Designed for cost effective applications Sangoma
offers a line of entry-level IP phones, featuring:       setup of their own phones without the need for IT support.
 ∠   Up to 3 SIP accounts
 ∠   Back-lit LCD displays
 ∠   Power-Over-Ethernet (PoE),
 ∠   5-way conference calling,
 ∠   VPN security,
 ∠   Hot Desking and a full-suite of advanced features
                                                         Centralized Management with EndPoint Manager
Mid Level Phones                                         The EndPoint-Manager tool inside PBXact and FreePBX makes
Designed for demanding users Sangoma offers a line       IP Phone provisioning very easy for customers, offering a
of mid-level IP phones, featuring:
                                                         simple dashboard for firmware management, device group
 ∠ Up to 4 SIP accounts
                                                         permissions and programmable button configuration.
 ∠ large color screen displays
 ∠ Power_over-Ethernet (PoE)
 ∠ 5 way conference calling
 ∠ Gigabit Ethernet
 ∠ VPN Security
 ∠ Hot Desking and full-suite of on-screen
   PhoneApps
 ∠ 28 or more programmable soft keys to take
   advantage of the included suite of advanced
   features.
                                                         PhoneApps
                                                         Built-in Advanced Productivity Applications
Executive Level Phones
                                                         The award winning PhoneApps applications come
Designed for Executive users, Sangoma offers a
high-end line of IP phones, featuring:                   included with Sangoma Phones, offering customers the best
 ∠   Up to 6 SIP accounts                                user experience no other vendor can. These advanced
 ∠   Wifi and Bluetooth and                              features allow users to control complex features by simply
 ∠   large color displays                                navigating the phone’s display and programmable buttons,
 ∠   Power_over-Ethernet (PoE)
 ∠   5 way conference calling                            eliminating the need to remember feature codes. This saves
 ∠   Gigabit Ethernet                                    users time by putting the power of PBXact and FreePBX
 ∠   VPN Security
 ∠   45 programmable soft keys to take advantage of      directly at their finger tips
     the included suite of advanced features.
PARTNER PROGRAM Program Bene ts - Sangoma Portal
TOTAL SOLUTION COMPANY
Designed for the Complete Solution

As an Empowered by Sangoma Partner grow your business by selling Sangoma products which are all designed to
work together. From our on-premise or cloud-based IP-PBX phone systems and SIP Trunking service, to our complete
line of VoIP Gateways, session border controllers (SBC) and telephony cards, your customers can continue to buy from
you as they scale.

 SIPSTATION SIP TRUNKING & FAXSTATION                                              TELEPHONY CARDS
Sell our SIP Trunking & FAXStation service to grow your      Sangoma’s award winning Analog, E1 and T1, and BRI
revenue streams. SIPStation provides Canadian and            telephony cards (or PSTN Cards) are powering the
USA small-to-medium businesses with feature-rich             world’s leading PBX, IVR and call-center applications.
telephony service using a standard internet connection.      Renown for their premium quality and dependability,
With immediate activation process and built-in               Sangoma’s telephony cards are also the most flexible on
auto-provisioning for PBXact and FreePBX systems your        the market, with superior compatibility in most
customers are up and running within minutes.                 commercially available servers and motherboards. They
FAXStation is Sangoma’s error-free fax service, designed     are the #1 choice amongst Asterisk, FreePBX, SS7 and
to address the T.38 fax limitations, providing your          Voice API integrators with a wide range of protocol
customers with the most reliable and secure Fax-over-IP      support including Analog, PRI, CAS MFCR2, SS7 and
(FoIP) solution on the market*.                              WAN protocols.

       SESSION BORDER CONTROLLERS                               FREEPBX OPEN SOURCE PBX SOFTWARE
Sell our line of trusted SBCs helping your customers not     Win more business by selling the complete line of
only protect their businesses from VoIP threats, but         Sangoma products designed to be tightly integrated with
provide them with interoperability, transcoding and SIP      FreePBX, the world’s most popular Open-Source IP-PBX.
Trunking capabilities. Offered in both hardware and          Highly flexible and highly customizable, FreePBX can be
Virtual Machine options, your customers have many            installed on virtually any computer hardware and cloud
deployment choices and since the same software is            system and automatically connects with Sangoma IP
used in both, there is no re-training required if they       Phones, SIP Station SIP Trunking, Telephony Cards, and
change, as they scale. Our SBC appliances are designed       Vega VoIP Gateways. For custom communications,
for SMBs and Carriers and with all features unlocked,        FreePBX and Sangoma Products provide your customers
making them very easy to sell.infrastructure.                with a complete end-to-end solution.

                  VOIP GATEWAYS                                      HIGH DENSITY AND SS7 GATEWAYS
As an Empowered by Sangoma Partners sell our                 Provide value added services to large enterprises and
complete line of VoIP Gateways designed for OEMs,            Carriers with our high density PRI and SS7 Gateways.
integrators, SMBs and Carriers. Our gateways connect         Supporting ISDN, SS7 CAS (R2), SIP, and SIGTRAN
legacy infrastructures (analog, T1/E1, BRI) with VoIP        signaling protocols our all-in-one appliances have proven
networks. The intuitive GUI-based auto-Provisioning          field interoperable.
wizard gets your customers setup within minutes and its
open design guarantees interoperability with most
                                                             *Note these products are currently offered only in North America and available
infrastructures.                                             to resell for North American based resellers only.
SANGOMA RESELLER PROGRAM
Designed with Your Success in Mind

Provide your customers with outstanding VoIP and United Communications quality products that deliver
industry-leading value. As an Empowered by Sangoma Partner, you’ll get the help you need to grow your
business and the incentives you want to make it easy to win sales with exceptional margin.

Empowered by Sangoma Partners get priority access to a full
range of high-quality, products including: FreePBX and SIPStation
SIP Trunking service, Vega Session Border Controllers and VoIP
Gateways, PSTN to SIP interface cards and FAXStation service.

With Sangoma, you can sell the products and services that                Partnering with Sangoma has let
match your expertise, appeal to your existing customers/partners     me offer dependable solutions to my
and grow your business faster. Whatever your classification,         clients, and opened doors that
Distributor, Reseller, Master Agent, Solution Providers, System      increased my business.
Integrator, Telephony Agent, Independent Consultant, MSPs,           Mike White, President
ITSPs, Hosting Provider we have a flexible partner program           e4 Technologies
designed to fit your needs.

                                                                            Priority Support
                  Exceptional Products & Service
                                                                            If you are unable to resolve a
                  The Best Products at the Best
                                                                            customer issue, Sangoma
                  Value.
                                                                            Support covers the globe for
                                                                            fastest possible response
                                                                            times.

                  Dedicated Staff                                           Empowered Training
                  The Best People with the Best                             Become Sangoma and FreePBX
                  Incentives to help you grow                               Certified.
                  your business.

                  Exceptional Margins                                       Exclusive Portal
                  Sell products and services that                           Online access to the full product
                  match your expertise and grow                             catalogue,ordering, customizable
                  your business with us.                                    marketing resources, deal
                                                                            registration and more.
WHY SANGOMA?

Sangoma’s customer-centric approach, product innovations, and worldwide network of distribution partners give
you the industry’s best-engineered, highest quality, IP and UC solutions, supporting “any app, anywhere” for
businesses and service providers of all sizes. All Sangoma products are backed by more than 30 years of IP
communications experience, expert engineering and technical resources, as well as a comprehensive warranty

                   Training and certification programs to                                          Sangoma is a single source solutions
                   set yourself apart from your                                                    provider. We manufacture our
                   competition.                                                                    solutions, so they work seamlessly.

                   We offer several opportunities for                                              Best in class discounts for partners
                   reoccurring revenue.

Are You Ready to Take the Next Step?
Join today. Visit http://sangoma.com/join/ or talk to your Sangoma sales rep by calling:
Toll-free in North America +1 800 388 2475 x2 or International Direct: +1 905 474 1990 x2.

                                                                                      Sangoma Technologies
                                                                                      100 Renfrew Drive, Suite 100 Markham ON L3R 9R6 CANADA
                                                                                      1 800 388 2475 toll free in N. America
                                                                                      +1 905 474 1990 international direct
                                                                                      www.sangoma.com
                                                                                      sales@sangoma.com

Sangoma.com © 2018-19 Sangoma Technologies Proprietary - Every effort has been made
to ensure accuracy of this document. Due to ongoing improvements and revisions,
Sangoma reserves the right to make changes without notice.
www.sangoma.com

                        Toll-free in North America                                                          International Direct
                         +1 800 388 2475                                                                 +1 905 474 1990

© 2018-19 Sangoma Technologies Proprietary
Every effort has been made to ensure accuracy of this document. Due to ongoing improvements and revisions, Sangoma reserves the right to make changes without notice.
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