JULY 21, 2020 | OFFICIAL SPONSORSHIP GUIDE - stars
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JULY 21, 2020 | OFFICIAL SPONSORSHIP GUIDE
MESSAGE FROM FIELD OF STARS COMMITTEE CHAIR On behalf of the Field of STARS committee, I would like to officially announce our next event on July 21, 2020 and invite you to participate in this incredible fundraiser. It has been my pleasure to work with the Field of STARS committee since inception and I am honoured to take on the role of committee chair this year. Field of STARS is a fundraising event in support of STARS. This event features an opportunity to network, to celebrate your customers, employees, and their families in a country casual themed event that occurs right at the Ag in Motion grounds on July 21, 2020. Not only does it include a delicious dinner but it also features live auctions, silent auctions and this year features live entertainment by The Washboard Union. All of the net proceeds from the event go directly to STARS. It is no secret that STARS is one of the most crucial services for our rural areas and to those who live, work and travel in Western Canada. As someone who works in the agricultural sector and travels often, I understand the necessity of keeping this important service in our community. Field of STARS has sold out every year since it began with more than 1,200 people attending each year. It has quickly become one of the most well-known and anticipated events in Saskatchewan. On behalf of the 2020 Field of STARS committee, we thank you for supporting this exciting event and look forward to hosting you on July 21, 2020. Sincerely Dan Aberhart
FEATURED ENTERTAINMENT
28X Award winners, JUNO Breakthrough Group of the Year and two-time reigning CCMA Group/
Duo of the Year, The Washboard Union have defied classification and continue to be one of the
most talked about bands in Country music. Led by step-brothers Aaron Grain & Chris Duncombe
and their best friend David John Roberts, The Washboard Union share an innate love for the art
of songwriting and storytelling that has resonated with audiences from North America to Europe.
Certified Gold in Canada, the band has several Top 10 hits and numerous top 20 hits in Canada,
and was the first country band to ever win the JUNO Award for Breakthrough Group of the Year;
a multi-genre category. One of the busiest bands touring in Canada, The Washboard Union have
played nearly every stage between Vancouver Island and Newfoundland, and have shared the
stage with Old Dominion, Keith Urban, Reba McEntire, Dwight Yoakam, Jason Aldean, Zac Brown
Band, Thomas Rhett, Lonestar, and more.
AWARDS & ACHIEVEMENTS (28):
• 2019 JUNO: Breakthrough Group of the Year
• 2017 Certified Gold Single: Shot of Glory
• 2017 Western Canadian Music Award: Country Artist of the Year
CCMA (CANADIAN COUNTRY MUSIC AWARDS):
• 2019: Group or Duo of the Year, Roots Album of the Year
• 2018: Group or Duo or the Year, Roots Group of the Year
• 2017: Roots Group of the Year
• 2016: Rising Star Award, Roots Group of the Year
ABOUT THE EVENT FEATURES AND
The 3rd Annual Field of STARS, Presented by
ATTRACTIONS
Bayer event will take place on July 21, 2020 at
• This event has sold out each year since
the Ag in Motion site.
inception
A fundraising experience event in support of • 1,200 attendees
STARS. STARS provides a safe, rapid, highly
• Live entertainment by The Washboard
specialized emergency medical transport
Union
system for critically ill and injured patients.
• Over the past 2 years, the event has
STARS is a charitable non-profit organization
raised more than $1 million for STARS
that provides service from bases in Saskatoon,
Regina, Calgary, Edmonton, Grande Prairie • Casual country theme
and Winnipeg. STARS has carried out more • Gourmet grilled dinner
than 42,000 missions across Western Canada
• Industry and Lifestyle live auction packages
since its inception in 1985.
• STARS Very Important Patient
The incredible ongoing support of the presentation
community helps STARS to continually
• Helicopter tours
enhance its innovative, world-class and
leading-edge air medical program and • Silent auction featuring 100+ items and
services. STARS’ unique model of community, packages
corporate and government support allows it • Safe transportation provided
to continue providing the highest standard of
patient care and transport to those who live,
work and travel in Western Canada.
This unique event features industry
networking, live and silent auctions, cocktails,
gourmet grilled dinner in the field and live
entertainment featuring The Washboard Union.
WHY SPONSOR FIELD OF STARS
CAPTIVE AUDIENCE
• Exposure to new prospects
• Profile your company to more than 1,200 top-performing agriculture professionals
• Profile your company to business executives in the agriculture sector
• No other event brings this many high quality prospects in the agriculture sector together
RETURN ON INVESTMENT
• Are you already investing as an exhibitor at Ag in Motion? Leverage your display through increased traffic
and attention; improve sales outcomes from your investment
COMMUNITY GOODWILL
• Raise money for STARS and affiliate your brand with one of the most recognized services in rural
Western Canada
MEDIA COVERAGE
• Support and promotion by Canada’s largest agriculture media company: Glacier FarmMedia
PRODUCT AWARENESS
• Profile your marquee product in front of customers that you would not normally reach
CUSTOMER APPRECIATION
• Hold your customer appreciation celebrations at Field of STARS and avoid organizing a separate, off-site event
• Field of STARS features industry networking, live and silent auctions, cocktails, gourmet grilled dinner and
live entertainment, as well as safe transportation to and from Saskatoon
• Celebrate your customers while supporting STARS
EVENT AUDIENCE
John Deere
AGE OF ATTENDEES
AVERAGE HOUSEHOLD 2019 EVENT Macdon
Case IH
ATTENDEES
Other
18-24 INCOME IS 200K+ New Holland
Bourgault Industries
25-34 ATTENDEE OCCUPATIONS
USE THE Brandt
Kubota
Schulte Industries
35-44
Farmer/Business owner FOLLOWING Morris Industries
Massey Ferguson
BRANDS
Agriculture Industry Honey Bee
Sales & Related Occupations Seedmaster
Caterpillar
45-54 Business owner
Manufacturer
55-64 Health Care Professional RITCHIE BROS.
Business or Financial Operations LIVE AUCTION STATS:
65+ Arts, Design & Entertainment 3,300 PEOPLE viewed the live
auction, in addition to the
Legal Occupation
1,200 PEOPLE at the event.
IN THE NEXT 18 MONTHS, EVENT ATTENDEES ARE LIKELY TO DO THE FOLLOWING: Of the 3,300 people viewing the
live auction on the Ritchie Bros.
website, MORE THAN 1,700 were
interested in the equipment
55% 37% 35% 30% 25% 21% packages.
Purchase or Purchase or Renovate Purchase Landscape Apply for a new
lease a new lease agriculture their home crop input their yard credit card or loan
vehicle equipment products
SPONSORSHIP
OPPORTUNITIES
This event is a rewarding way to engage with your clients, employees and their families. Show your community
support and help STARS be there for the next patient.
We offer a wide range of sponsorship opportunities. In addition to the levels listed below, we also offer the
BRONZE HARROW SPONSOR: $5,000
opportunity to customize a level with sponsorship activations that meet your company needs.
• Opportunities available but not limited to: volunteer sponsor, VIP (Very Important Patient) sponsor, crew
sponsor, fan sponsor, helicopter sponsor
EXCLUSIVE PRESENTING SPONSOR: $60,000
IN KIND PARTNERSHIP
EXCLUSIVE ENTERTAINMENT SPONSOR: $40,000 • Décor, technical, entertainment, advertising, media, marketing, meal and other gift in kind opportunities are
available. Recognition will be defined by the value of the support, as well as the interests of the supplier.
EXCLUSIVE TENT SPONSOR: $40,000
EXCLUSIVE DINNER SPONSOR: $40,000
CORPORATE 100 TICKET PACKAGE: $18,000 (limited quantities available)
• Corporate name and logo recognition in event program, corporate logo on event website with link to your
GOLDEN GRAIN CART SPONSOR: $20,000 website, corporate logo on event screens, signage and tables at the event & a private tour of the STARS
• Opportunities available but not limited to: live auction sponsor, specialty cocktail sponsor, and pledge base in Saskatoon.
drive matching sponsor
CORPORATE TABLE SPONSOR: $2,000 (per table of 8)
PLATINUM SEEDER SPONSOR: $15,000 • Corporate name and logo recognition in the event program, corporate logo on event website with link to
• Opportunities available but not limited to: meat sponsor, attendee ticket sponsor, givergy technology your website, corporate logo on event screens, signage, and tables at the event & a private tour of the
sponsor, and beer bucket sponsor STARS base in Saskatoon.
EXCLUSIVE VIP RECEPTION SPONSOR: $12,000
INDIVIDUAL TICKET: $200/ea.
SILVER SWATHER SPONSOR: $10,000
• Opportunities available but not limited to: transportation sponsor, gala program sponsor, raffle sponsor,
silent auction sponsor
SPONSORSHIP BENEFITS BENEFITS Investment $60,000 $40,000 $40,000 $40,000 $20,000 $15,000 $12,000 $10,000 $5,000 Availability 1 1 1 1 Unlimited Unlimited 1 Unlimited Unlimited Event tickets 40 30 30 30 10 8 8 8 6 Ad in event program Full Page Full Page Full Page Full Page ½ Page ½ Page ½ Page ¼ Page Logo Logo recognition on event screens and signage Private introduction with headliner entertainment 8 Passes 4 Passes 4 Passes 4 Passes Speaking opportunity Showcase company video at event Logo and link on event website Private tour of the STARS base in Saskatoon Tickets to the Exclusive VIP Reception 8 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets 4 Tickets * Sponsor benefits customization available at donor request
INDUSTRY & LIFESTYLE
AUCTION PACKAGES
Donate an item, service or experience to our 2020 live auction.
BENEFITS
• Tickets to attend the 2020 event (quantity • Allows for multiple opportunities of coverage
based on value of donated item). that would not normally be available.
• Opportunity to showcase a 30-second • Corporate logo on event screens and signage.
corporate profile video at the event.
• Private tour of the STARS base in Saskatoon.
• Corporate logo and profile in event program
• Your donated item will be featured on the
(1/4 pg. ad).
Ritchie Bros. website. The link will be shared
• Your donation toward the live auction is at with all Ag in Motion attendees as well as all
your cost but recognized at market value. Field of STARS attendees.
This makes the contribution that much more
• Opportunity to customize sponsorship
affordable than cash or other type of donation
activations.
and it’s a true business expense.
• Product donation is similar to a demo discount
offered to promote a product to a new
customer but goes to a good cause.
• Corporate logo on event website with link to
your website.
Some of the above benefits are deadline sensitive and we will communicate these deadlines at the time of sponsorship confirmation.CONTACT ASHLYN YABLONSKI, STARS Hangar 21, 2475 Airport Road Saskatoon, SK S7L 1M4 T: 306-659-1525 E: ayablonski@stars.ca FIELDOFSTARSEVENT.CA
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