JagMag March 2021 Seattle Jaguar Club - Jaguar Clubs of North America
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JagMag
Seattle
Jaguar Club
Vol 65 Issue 3
Mk10 Rear Shocks
Member Publishes
March 2021 Jaguar Adventure
Judges Corner
1
MARCH 2021
Thu Mar 4 7 p.m. board meeting via videoconferencing. All mem-
bers welcome. Contact Secretary Chris Eseman.
Sat Mar 27 Drive to Port Gamble, Big Valley road and Poulsbo.
Contact Kent Wiken.kwiken50@gmail.com.
APRIL 2021
Thu Apr 1 7 p.m. board meeting via videoconferencing. All members welcome. Contact
Secretary Chris Eseman.
Sun Apr 18 Drive to the Skagit Valley tulip fields and Tuliptown.
Contact Kent Wiken, kwiken50@gmail.com.
MAY 2021
Thu May 6 7 p.m. board meeting via videoconferencing.
All members welcome. Contact Secretary Chris Eseman.
Sun May 2 10 a.m. Spring Thing, Tacoma to Gig Harbor
Peninsula to PowellsWood Garden. Contact Kurt Jacob-
son, 253-229-6905.
Fri-Sun May 21-23 2021 If border crossings are allowed, All British Field Meet,
VanDusen Gardens, Vancouver BC. Contact Brian Case.
JUNE 2021
Thu Jun 3 7 p.m. board meeting via videoconferencing. All
members welcome. Contact Secretary Chris Eseman.
Sat June 12 Show & Shine Potluck at Glen and Debbie Read’s
Edmonds waterfront home. Details to come. Contact Brian
Case. (Kurt Hrubant photo, right)
Sat Jun 19 Circumnavigation of Mt. St.
Helens with Jaguar Owners Club of Ore-
gon. From I-5 near Toledo to Randle,
Windy Ridge St. Helens Overlook, Cougar,
Woodland then dinner and optional over-
night at McMenamins in Kalama. Contact
Brian Case or Kurt Jacobson,
253.229.6905, KurtGJacobson@gmail.com.
(Sharon Case photo, left)
2
JULY 2021
Thu Jul 1 7 p.m. board meeting via videoconferencing, or place TBD. All members
welcome. Contact Secretary Chris Eseman.
Sun Jul 18 Forest Grove OR Concours, d’Elegance, Jaguar featured marque.
Fri-Sun Jul 23-25 Jaguars on the Island, JCNA-sanctioned Saturday concours and
Sunday Slalom. Details to come. Current information: https://vijaguars.ca
AUGUST 2021
Thu Aug 5 7 p.m. board meeting. Place TBD or teleconference.
All members welcome. Contact Secretary Chris Eseman.
Thu Aug 5 JDRC Jaguars on the Green concours field setup at
Swinomish Casino & Lodge, Ana-
cortes.
Fri Aug 6 JDRC Jaguars on the
Green hospitality event at Swinomish
Casino & Lodge (right), Anacortes.
Sat Aug 7 concours & awards dinner.
Sat Aug 21 TBD Western Wash-
ington All British Field Meet, St.
Edward Park, Kenmore WA. Wwabfm.com. Contact Brian
Case.
Sat Aug 21 Heritage Clas-
sic Weekend (Aug 20-22) and CXKJR JCNA-
sanctioned concours. Probable location: Waterfront
Park (right) in North Vancouver, BC. Current infor-
mation: www.jaguarmg.com
SEPTEMBER 2021
Thu Sep 2 7 p.m. board meeting via videoconferencing. Place TBD or teleconference.
All members welcome. Contact Secretary Chris Eseman.
Sat Sep 5 TBD Portland All British Field Meet and Jaguar Club of Oregon JCNA-
sanctioned concours, Portland International Raceway. www.abfm-pdx.com
Sun Sep 12 Drive to Port Townsend Wooden Boat Festival. Contact Brian Case.
(Photo: SeattleRefined)
3
OCTOBER 2021
Thu Oct 7 7 p.m. board meeting via videoconferencing or
place TBD. All members welcome. Contact Secretary
Chris Eseman..
Sat Oct 9 Fall Colors Tour, 10 Bridges of Snoqualmie
Valley. Contact Jim Sanders.
Wed-Sun Oct 20-24
JCNA International Jaguar
Festival, Ft Myers, Florida, Sanibel Harbour Marriott
Resort and Spa overlooking the Sanibel Island Bridge.
Details to come. Keep checking www.JCNA.com.
NOVEMBER 2021
Thu Nov 4 7 p.m. board meeting via videoconferencing or place TBD. All members
welcome. Contact Secretary Chris Eseman.
DECEMBER 2021
Thu Dec 2 7 p.m. board meeting via videoconferencing or place TBD. Contact Secre-
tary Chris Eseman.
MAY 2022
Sun May 1 10 a.m. Spring Thing,
tour of the Osceola Mudflow
(Enumclaw Plateau), ending at
PowellsWood Garden.
Contact Kurt Jacobson, 253-229-
6905.
Thu May 5 7 p.m. board meeting
via videoconferencing or place
TBD. All members welcome. Con-
tact Secretary Chris Eseman.
4
WHAT’S NEW?
Cover This picture of the sun glinting off wire wheels, wide whites, red
paint and green grass is a reminder that summer is an event that cannot be
canceled this year. This is Glen and Debbie Read’s XK150S OTS on their
lawn at the June 2019 Show ‘n Shine Potluck. Kurt Jacobson photo
Seattle Jaguar Club embroidered wearables are
here! Sharon Case deserves the 2P award for pa-
tience and persistence for bringing us embroidered
club apparel. After developing a program more than
a year ago, she had to wait for the name change to
Seattle Jaguar Club, arrange an excellent new local
supplier, then start over with a new program. Sound
Apparel LLC will provide the logo-embroidered
shirts and jackets through a website customized
just for our members. It will be open for selected
periods, then the site will close so that all the orders can be purchased,
embroidered and mailed directly to you. The current open period ends
on March 17, 2021 so please get your orders made. Make your selec-
tion and purchase at http://www.companycasuals.com/
SeattleJaguarClub. If you have questions about items on the website,
contact our vendor, Tom Gratham, 360.280.4050, tom@soundapparel.com.
You should have received an email with details, but if not or lost it, contact
Brian & Sharon Case, sbcase253@hotmail.com, or call Sharon,
206.931.7795. Please give them feedback on the program tell them if you
want it to continue.
5
Get your tickets and sign up for
the April 18 Skagit Valley Tulip
Festival Tour. It is on for 2021!.
There are the usual COVID-related
restrictions, but we plan to have
fun together outdoors in the beauti-
ful tulip fields. Part of COVID re-
quirements is for the venues to
control their numbers of visitors by
selling tickets. We have reached
out to Tulip Town who just started
selling tickets on-line. The $15 per person general admission tickets in-
clude:
5 acres of dazzling color for incredible photo opportunities
Indoor/outdoor garden displays and windmill
Trolley rides through the tulips (weather dependent)
Parking (which is a premium there during April)
Also available at additional cost on site:
Shop for local goods, bulbs, boutique
Lunch at the Landing at Tulip Town Cafe
Beer and Wine Garden
We will post meeting locations and the drive route before and after Tulip
Town later, which will including driving up together from Marysville, visits to
Tulip Town and La Conner and back along a scenic route through the
Stanwood area. Details to follow, but we must first reserve our spot at Tu-
lip Town. If you are interested in attending this Jaguar drive please do
these two things asap before they fill up:
Purchase your tickets on-line at https://
tuliptown.ticketspice.com/2021-tulip-festival,Select Sunday April 18th
and the 11am to 2 pm timeslot.
Let Kent Wiken know that you and who else in your party will be at-
tending via email at kwiken50@gmail.com. He will make sure you
get the rest of the drive details.
Plan to be at Tulip Town at 11:00AM on Sunday April 18th. We will
be observing all COVID-related social distancing protocols during
this drive.
Thank you, Kent Wiken, VP Activities
6
Our own Jon Rogers publishes Jaguar adven-
ture Mabel! is an engaging, true, first-person ac-
count of a several-thousand-mile buddy road trip
from the Bay Area to Vancouver Island in Mabel,
Jon’s familiar XK140 OTS (below with Jon in a Roy
Pringle photo). Along with Jon’s friend and trip-mate,
the late Everett Jennings, and their friend Clark
Baldwin accompanying them on his Honda Gold-
wing motorcycle, they share discoveries, surprises,
adventures and misadventures along the way. Ma-
jestic mountains, ghost towns, mysterious islands,
connecting with old friends and relatives, car problems and truly scary inci-
dents, all seen from Mabel’s cramped cockpit. Jon includes photos and
links to the places visited in case you want to follow some of Mabel’s tire
tracks. Jon co-authored and completed the book started by Jennings.
From some of the reviews by Seattle Jaguar Club members:
“ … vivid descriptions of some of the most beautiful geography in the Unit-
ed States.” — Brian Case
“It will have you on the edge of your seat until the very end.” — Glen Read
“… informative, fun, fast and hard to put down.” — Kurt Jacobson
And from friend British Columbia, “Mabel Is a joyful read that will leave you
wanting to pack the car and head out on your own adventure.”
— Carole Borgens, Northwest Director JCNA
Mabel, is available
for Pre-order March
1, 2021 in both
eBook and paper-
back online at Ama-
zon.com, Barn-
sandNoble.com, or
a bookstore near
you. Delivery be-
gins, March 30,
2021.
7
Jaguar will be all-electric by 2025 According to Bloomberg and other
sources, Tata Motors Ltd., will invest about $3.5 billion a year into electrifi-
cation and related technologies. Jaguar Land Rover was grappling with
Brexit, stricter emissions rules and a dip in exports to China even before
the coronavirus pandemic hit. Its only fully electric vehicle, the I-Pace SUV,
has struggled to find a mass following. JLR has limited experience making
EVs. It has introduced plug-in hybrid variants of models including the
Range Rover Sport and new Defender. Battery prices must fall further for
mass-market brands to make the jump, but premium brands can get there
sooner due to higher average purchase prices.
Phasing out combustion-engine models could spell trouble for Jaguar’s
Castle Bromwich plant in England, which employs almost 2,000 people
making Jaguar XE and XF sedans as well as the F-Type.
JLR failed to comply with Europe’s tougher carbon-dioxide rules last year
and set aside more than $48 million to pay for the resulting fines. The U.K,
its home market, will ban sales of gasoline and diesel cars from 2030, put-
ting further pressure on legacy carmakers.
Land Rover will get its first fully electric model in 2024, introducing six fully
electric Land Rover variants in the next five years. The EV-Volumes.com
graphic shows that Jaguar's I-Pace has struggled relative to other electric vehicles.
8
Western Washington All British Field Date Meet date moved to Au-
gust 21, 2021. The popular event attended by many Seattle Jaguar mem-
bers was originally scheduled for July 17, 2021. The event was recently
moved to the later date in the hope that COVID issues will continue to sub-
side and make it more comfortable for more people to attend. Update your
email and mailing information under the “About Us” tab on the
wwabfm.com website as they will be using emails to provide timely infor-
mation as it develops, given the uniqueness of the times. You can use this
direct link to update your information on the WWABFM website. http://
wwabfm.com/mailing-list/.
Unfortunately this is the same day as the North Vancouver BC, CXKJR
JCNA-sanctioned Heritage Classic Weekend. Stay current with that event
by going to www.jaguarmg.com
PRESIDENT’S MESSAGE
Although the COVID-19 pandemic is still with us, our Seattle Jaguar Club
is healthy and thriving. We continue to attract new members who are ener-
gized, having fun and contributing their time and skills to club manage-
ment and events that benefit us all. For example, VP Technical Brian Case
(and his wife Sharon who make up a two-fer deal for the club) and VP Ac-
tivities Kent Wiken (along with Lisa Wiken) joined only recently, and yet
jumped right into volunteer leadership and enjoying it. Their enthusiasm is
infectious, in a good way.
We old-timers realized that the enjoyment we get from our interest in Jag-
uars is exponentially increased by our involvement in the club. When we
team up with other members, we discover new ways of enjoying our cars
and our interests, often from a fresh perspective, like concours and slalom.
We build a network of enthusiasts who can help us with our cars and lead
us to valuable resources. We enlarge our circle of friends. We exercise our
skill sets and talents to the benefit of hundreds of other Jaguar enthusi-
asts. Lately members have been helping plan and organize events, shar-
ing stories and pictures in JagMag and our Facebook page, networking
with other organizations, like Doug Jackson did with Avants: Drive Every-
thing that will get us their coffee-table-quality magazine and more.
Continued next page
9
Come on in, the water’s fine!
We welcome your involvement, whether it is sharing your knowledge, re-
sources, organizational talents or handy hands at an event. We could spe-
cifically use help with these needs:
Jaguars on the Green concours organizational support (yes, there
will be another, very likely this August)
JCNA-certified concours judging
New resources and partnerships, including sponsorships
Digital support (loading content to the web and social media)
Communications coordination (making sure all of the communica-
tions vehicles are in agreement)
Graphics support
And, of course, we want leaders to take over officer, board and com-
mittee chair positions
Day-of staffing for events, including our concours, the All British
Field Meet where we are asked to supply up to a dozen volunteers
from our group of participants, and possibly a renewed rally pro-
gram, slalom
Hosting a variety of events, such as dinner meetings, tours, show
and shines.
If you want to find out more about where your help is needed and wel-
come, contact me at KurtGJacobson@gmail.com or 253.229.6905, or any
of the volunteer leaders listed in this JagMag. The message to you from
your Seattle Jaguar Club volunteer leaders, “Come on in, the water’s fine!”
Kurt Jacobson, 2021 President
10Jag-Lovers-org
REPLACING JAGUAR IRS SHOCKS
Story and photos by Ron Smith
Of the many routine repairs and maintenance issues found on modern and
classic cars is periodic inspection and replacement of shock absorbers.
The Jaguar independent rear suspension carries 4 telescopic shocks
which are retained within coil springs, often termed, “coilovers”. A suspen-
sion coil spring is definitely an item worthy of respect, as the amount of
stored energy is huge, quite capable of creating mayhem if released with-
out control. For this reason, many are reluctant to tackle IRS shock re-
placement, but there is a safe way to do the job yourself with complete
control using an inexpensive home setup. It avoids the use of an external
spring compressor, which I consider generally unsafe.
There is a safe way to do the job yourself
with complete control
using an inexpensive home setup.
11I’m going to focus on coilover disassembly, but first, determine if you can
remove the shocks from your IRS without removing the entire suspension
unit. Raise the car and support safely by jack-stands under the appropri-
ate body rails or jack points. Refer to your shop manual for specifics. The
key is the position of the upper rear shock mounting bolts. These bolt the
upper eye of the coilover shock to the suspension cage. If the bolt was in-
serted from inside the cage, with the nut on the outside, you can remove it
without dropping the suspension (although getting the nut back on may be
a fiddle). If it’s the other way around, the entire IRS may need to be
dropped for access as there is little clearance between the rear of the
cage and the body. On my MK10, there is barely clearance to add the nut
at the top rear. I’m not sure if all other models also have this issue.
The access for the front top bolt and the lower attachment pin which re-
tains both shocks to the control arm should be no problem. With the
shocks removed, the hub will simply rotate down. I recently rebuilt the
Mk10 IRS and reinstalled it without the shocks because it was lighter and
because the IRS would then sit flat on my jack with the control arms rotat-
ed up. If you are rebuilding your rear suspension, think about this shock
bolt orientation when you reassemble, as you may want to change shocks
later. It could save dropping the whole unit, a pretty big job.
12 Jag-Lovers.orgSo, you have 4 shocks to disassem-
ble. Why bother? It’s pretty hard to as-
sess the shock condition on the car. If
they are really bad, it may be obvious
by handling or bouncing the car, but I
really couldn’t tell on the Mk10 – I ac-
tually thought they were fine. Well, like
practically everything else on this car,
not the case. But later.
To disassemble the stock shock as-
sembly, you need a 3ft stick of 3/8”
grade 8 all-thread, some grade 8 nuts
and washers. Cut the all-thread in half
and weld or double nut one end
(better peen the threads if you are not
welding). Use a couple of old rear
brake rotors (I had some cast-offs
from a previous e-type rebuild that
worked great) for end plates, and
thread the rods through holes in the
rotors and nut them off with double
washers. The spring nestles in the re-
cesses of the rotors. When com-
pressed by tightening the welded nut
on the top and with the shock absorb-
er inside the coil, it simply cannot es-
cape. Gradually compress by alternat-
ing between the two nuts and you will
see the shock end and retaining hard-
ware gradually emerge. There are two
c-shaped collets nestled in the upper (Top) Ready to go.
retaining collar that are removed (Bottom) Spring compressed – collets
through the center-hole. The spring is removed. Note the welded retaining
then gradually released. I use an air band around the barrel of the shock.
powered ratchet for speed, and disassembly literally takes less than
10 minutes when you get the hang of it.
13With the collets and retaining collar out, you can slip off the protective tube
covering the polished shaft at the other end and inspect for leakage, as
well as compress and extend the shock. One of my Mk10 shocks was
leaking and worked in only one direction. Another had an early leak. If you
are lucky, though, a paint job and reassembly may be all that you need, as
was the case on my previous e-type job. Reassembly is the reverse of the
above procedure.
A couple other points to be made:
I know that the retaining system and shock was changed slightly on the
XJs, but I believe this system should also work for those cars. It works re-
ally well for stock Girling shocks, including E-types.
14Replacement
shocks may
come with their
own retainer
system, as did
the GAZ units
that I installed
on the Mk10.
The plate com-
pressor worked
fine with modifi-
cation, a bit fid-
dly but still com-
pletely safe.
Sedan springs
are larger diam-
eter and I had to
enlarge the cen-
ter hole of the
upper rotor
plate to allow
the large GAZ
retainer to be
inserted.
Anyone in the
club is welcome
to borrow my
simple tool. I
suspect that
there are plenty
of cast-off rear discs in the club to be had for the
asking, or they can be bought quite cheaply, much
less than what one would pay to have the job done.
15JUDGES CORNER
Here’s the Thing, Spring! You may say Coil Spring, Leaf Spring, Spring
Rate, Tension Spring, Valve Spring, Detent Spring, Road Spring, Lateral
semi-elliptical Spring, Spring forward, (in some cases) Spring back, or pos-
sibly Spring Time. Yes, Spring Time!
Coming soon to the entire region (may vary a little from one place to anoth-
er) but the signs are there. Tulips in the near future but I hear the daffodils
will beat them again this year. Spring is definitely in the running for the top
of the list of cures for the Winter crud. You, of course, cannot dismiss the
added boost to the cure by getting out your Jag, ignoring the gras and
parking in the sunniest spot you can find.
Not quite there yet? Then prepare to wash. Get the garage film off the Cat
you thought you parked in concours readiness. Now stand back and stare!
Do you remember that old commercial “so round, so firm, so fully packed”?
There’s your Jag. Yes it’s still there amazing. Another year older and not a
wrinkle in sight. They should be so kind to their owners.
Right now the sun is between wind and hail storms but by the end of this
month Spring will have sprung and the Cats will be out prowling, shaking
off the winter’s scum. Steering towards a much more open driving and
showing year than the last one.
Concours is looking good so far. Judge’s training initially will be in Zoom
form. The program may change for the other two training sessions depend-
ing on mandated restrictions or the will of the club. Flexibility is the key.
Every Seattle Jaguar Club concours judge will have to take the test this
year. Once the 2021 test is released the rush will begin. So stay tuned!
Chief Judge Zane Ware
Seattle Jaguar Club
PS: Progress on the 120 temporarily suspended pending hip replacement.
PPS: Thank you all for the card. I really appreciate it!
16SAVING THREATENED JAGUARS
WITH SOUND
Information and photos
provided by Panthera
The Seattle Jaguar Club has contributed to the protection of jaguars and
wild big cats in the Americas, through the Panthera organization. Accord-
ing to Panthera, one unusual approach is using acoustic monitoring units
to focus limited patrolling personnel and curtail poachers. They record for-
est sounds to monitor gunshots, barking dogs and conversations.
The recording units, specially made by the Cornell Bioacoustics Program
and fit to support tropical weather conditions, can capture the sound of
gunshots within a one-kilometer radius; at shorter distances, barking dogs
and conversations of poachers can
be registered. The sound data are
then analyzed by RAVEN, an AI soft-
ware program, to identify when and
where poachers are most active, and
wildlife ranger patrols are assigned
accordingly.
17Along with pinpointing popular illegal hunting hotspots, the data have re-
vealed that poachers are most active on weekends when the moon is not
visible, and before and during local festivals and holidays. Authorities then
detain poachers and confiscate their guns (below, top left). Guards (below,
lower left) have also been able to destroy camps and other structures
used by poachers, as well as deter potential poachers by using more pow-
erful flashlights to make themselves visible from afar.
The technology offers a more cost-effective alternative to the widely-used
camera trap, which is activated by movement and can only capture activi-
ty at a close range within the camera’s sightline. The acoustic monitoring
units are less expensive, record continuously and detect activity within a
360-degree radius. Whereas it would take humans months to manually lis-
ten to and map the recordings, the RAVEN AI software can analyze the
acoustic data within hours.
The initial study of the program has shown that increases in patrol efforts
have been accompanied by decreases in poaching signs - including
blinds, camps, bullet shells and animal parts - observed in month-to-
month comparisons between 2015 and 2020. In the first years of patrolling
Cusuco National Park, rangers registered an average of 5 poaching signs
per 100 kilometers patrolled, compared to 1.9 signs per 100 kilometers af-
ter implementation of the acoustic monitoring project.
Jaguar range has
decreased by about
half from historic
in pink to today
in red (IUCN Red
List / Creative
Commons)
18Wednesday, October 20
through Sunday, October 24, 2021
Tour of the Revs Institute, stewards of some of the
rarest automobiles in the world.
International Jaguar Festival Roll on the Green
concours.
Slalom
International Jaguar Festival Car Rally with trophies
One hundred-mile round trip scenic drive with waterfront views, a unique
lunch and multiple stops, such as the Ft. Myers’ Shell Factory and historic
sites.
Dinner cruise on the Sanibel Island Princess Yacht
Awards dinner and music
Farewell breakfast
At Sanibel Harbour Marriot Resort and Spa in Ft. Myers, Florida. It over-
looks the Sanibel Island Bridge, on the Punta Rassa, an 85-acre peninsu-
la on San Carlos Bay. Luxurious guest rooms, each with a private balcony.
Stunning views of the Sanibel and Captiva Islands. The Marriott is accept-
ing reservations January 1, 2021
19THE FUTURE OF AUTO RETILING:
A MANUFACTURER POINT OF VIEW
Story by Kurt Jacobson based on research by McKinsey & Company
Seattle Jaguar Club members own cars ranging from a 1934 SS1 Tourer to
variants of most recent or current models: F-Pace, I-Pace, F-Type, XE, XF
and XJ. That lineup will probably be superseded by a limited alphabet
of (fill in the blanks) __-Type, __-Pace models (then __-Grace and __-
Space?). None are DIY-repair-friendly. Our Jaguar dealerships are critical
to keeping many of our cars in good order. Speaking of order, we rarely or
never “order” a new Jaguar anymore. The world order of manufacturer-
dealer-customer is already changing. Our members are noticing and shar-
ing their own anecdotes and opinions about dealers. Even Jaguar Clubs of
North America is trying to find more effective relationships with Jaguar
Land Rover and local dealers, most of which are part of multi-brand dealer
groups. Locally owned dealerships are a shrinking ingredient in the mix.
20
Photo: Kurt JacobsonIt will benefit the Jaguar community if we appreciate how our dealers ben-
efit us as Jaguar owners, customers and Jaguar club members and do
what we can to ensure that our dealers remain a critical part of the Jaguar
experience. This article spotlights the changes dealers facen. Andd how
we, as customers, look at the car-buying experience and how we affect
the three-party customer-dealer-manufacturer interrelationship.
Jaguar is small player, even in the US luxury market, where Jaguar’s
2020 US sales were less than 40,000 cars (and down 36.6% worldwide),
compared to Audi at 186,000 US and Lexus at 275,000 US. Audi has six
dealers in Washington State, Jaguar Land Rover four. Jaguar sells one
Jaguar for every nine Land Rovers sold. Jaguar had three models in the
nosediving sedan market. Added to the problems of size, Jaguar suffered
greatly from COVID and Brexit turmoil that slowed or stopped Jaguar’s
manufacturing in Great Britain. At the time of the McKinsey research, pur-
chase intent in the US is 20% below pre-pandemic levels. Those who in-
tend to purchase are delaying four or five months with personal economic
conditions the major reason, followed by health and safety, such as test
drives options. Some are waiting for discounts and subsidies.
The following information applies to buying any new car and certainly ap-
plies to Jaguar. From here it gets a little wonky and very long, so you have
permission to turn on videos of vintage Jaguars drifting through the cor-
ners of Goodwood. But before you go, here are the bullet points:
• Your future new-car purchase could be at a no-haggle price transacted
directly with the manufacturer (OEM), with the local dealer contracted
by the OEM for test drives, service and other touch-points. Expect
more “points of joy,” and fewer “points of pain.” Jaguar club members
probably want mutually beneficial relationships with their dealers.
• OEMs must make momentous dealership strategy decisions. The deci-
sions for Jaguar will be critical because it is a small player in the luxury
& performance category and was hit harder by Covid than some other
manufacturers. It can’t afford to place the wrong bet. But it could sur-
vive because it is somewhat of a niche brand and small enough to be
nimble and develop a unique strategy.
• Electrical vehicles (EV) are coming on strong and Jaguar has commit-
ted early.
21Could we be buying our new Jaguars online,
directly from Jaguar Land Rover?
Most of us are aware that the auto retailing model we knew so well a few
years ago has lost grip mid-turn. In what direction will new car retailing be
poignant when the spin stops? Will we buy our new Jaguar online, directly
from Jaguar Land Rover? A November 2020 McKinsey & Company report
highlights the car-buyer’s six-to-eight week “customer journey” and why
and how manufacturers must change to keep pace with customers’ expec-
tations, which are splintered and often contradictory. One scary finding
about customers in general is that only one percent of them are “fully sat-
isfied” with their overall car-buying experience. They also found “common
points of joy (e.g., test drives) and common pain points (e.g., online expe-
rience or price negotiation) that can be found along the journey.”
According to the McKinsey research, around 30 percent of customers no
longer use the dealer or do not see its clear value; most would switch
dealers for more convenience or a better price; around 40 percent say
they don’t need to see their dealer face to face for repairs – they would be
happy to have their car picked up and dropped off. Yet, more than 40 per-
cent say that the individual sales consultant was decisive in their purchase
and would like to stay in close contact with their dealer/car manufacturer
after purchase.
Seventy percent said that physically experiencing the car is the main
reason for a dealership visit. But less than 50 percent of consumers be-
lieve that the sales consultants can give them all the information they
need, and 72 percent do not see the need to finance a car in person.
22Forty-one percent of customers expect dealers to be a superior source of
knowledge and product expertise, especially in the areas of connected ser-
vices, driver-assistance features and electrification. They also want to be
able to access on-site information related to internal combustion engine
(ICE) alternatives (e.g., battery EVs and hybrid EVs) and other vehicle
technology. This can be achieved either through talking to experts or via
information terminals that allow customers to access detailed information
independently, at their own speed, and in a non-sales environment.
Dealers must evolve from primary touch points
for contract signing and service towards
a stronger role as trusted advisors
McKinsey believes, “Dealers must evolve from primary touch points for
contract signing and service towards a stronger role as trusted advisors.
They should also aim towards becoming no-pressure product experience
centers and fully integrating into the broader omnichannel journey. Dealers
must provide value-adding activities to stay relevant and establish ever
closer relationships with their customers.” Investing in enhanced customer
analytics, for example, provides the insight and context that allows dealers
to better serve customers wherever they are along their car-buying journey.
“80% of auto executives expect that some dealer groups will not survive
the shift to deteriorating dealer margins brought on by: Innovative mobility
concepts, digitized retail formats, and new market entrants.” Dealer mar-
gins will be further reduced by auto-
mobile connectivity and electrifica-
tion. COVID-19 has lasting effects
as well by encouraging online sales
and digitally-enabled online sales.
Cost pressure on manufacturers
and dealers are leading to “outlet
consolidation, leaner retail formats,
direct customer access, and alter-
native sales models.” — McKinsey
23… their retail strategy “will likely determine the
future success of an entire company”
McKinsey warns manufacturers that their retail strategy “will likely deter-
mine the future success of an entire company, and any step in the wrong
direction will be difficult or even impossible to take back. No single OEM or
dealer has fully cracked the code yet. There is not yet a success model to
follow. And inaction is not an option. Changing consumer preferences and
the non-linear speed of change make it difficult for OEMs and dealers to
transform their retail models.” Jaguar is small, nimble and progressive, so it
can probably transform more quickly than many other manufacturers.
McKinsey says that technology and customer expectations including those
that are common to most customers: “common points of joy (e.g., test
drives) and common pain points (e.g., online experience or price negotia-
tion) can be found along the journey.” Some manufacturers and dealer
groups are offering haggle-free online and offline pricing, such as the Sonic
Automotive group and Lexus, where more than 10 percent of its US volume
is sold at transparent prices under the Lexus Plus program. For online and
direct sales models, pricing becomes an essential piece for steering omni-
channel competition as well as retail volumes and requires new in-house
capabilities and analytical approaches for OEMs, both in their headquarters
and national sales companies.
What retail model will Jaguar Land Rover build when “10% of all car buyers
want a personalized, high-touch interaction…while 20% of auto customers
want “a fast, efficient, no-frills experience,” How will those percentages
change in five years when the new strategy becomes effective (or not)?
The report cites Rosanne, whose “most exciting moment was test-driving
her preferred car, while Stephen was most excited once he had finished his
online search with a forced ranking list of preferred car models.” And “Rita,
for example, went all over the place in her journey and used Facebook, car
newspapers, OEM and dealer websites, as well as several dealer visits. Ni-
loo felt well informed about the options to lease her car, including all the re-
quired details, but the formal paperwork and wordy contracts made her
anxious at a moment of customers already use online sources during the
car-buying process.”
24US car buyers tend to be McKinsey’s “dealer-trusting traditionalists,” but
“are up for change. They have the highest relative share of using online
sources even though customers generally do not lean much towards
‘online’ like in China, for example. The US has the highest share of ‘had
already decided on model before dealership visit’ and the highest score in
‘would switch brands for a personalized experience.’”
The “ACES” trends (autonomous driving, connectivity, electrification,
shared mobility), a growing shift towards online sales, and omnichannel
buying will have a major impact on the automotive retail landscape as we
know it.
McKinsey found that about half of the customers surveyed would consid-
er purchasing their next car online. Can JLR realistically afford to commit
the always-limited resources to cater effectively to such individual needs?
Not likely.
Customers are now 25% less likely to rely on dealers for pre-purchase
information and have increased reliance on online sources by 31%. And it
is clear that during the information-gathering phase, prospects have re-
duced their already paltry use of “offline” (dealer) sources by 25% and in-
creased their “online” sources by 31%—80% of customers already use
online sources during the car-buying process. And they are relying even
more on third-party websites than manufacturer and dealer sources.
Although the US restricts online purchasing direct from the manufacturer,
that will make up 10 to 25% of sales worldwide by 2025. It offers price
transparency and saves times because there are no store visits. But
McKinsey research shows that “dealer visits and test drives are still the
number one influencing factor for consumers’ purchasing decisions today,
and around 70% of car buyers still consider the dealership a major touch
point to physically experience the car. However, physically experiencing
the car will evolve in the future and might also be offered to car buyers in
different formats such as test drive centers, home rest drive deliveries or
through flexible partnerships such as car rentals for travelers that want to
experience their future car for a few days on the road.”
25Here is where Jaguar dealers can shine ...
From the manufacturer’s perspective, what is obstructing the transition to
digital and manufacturer-direct purchasing? According to McKinsey, the
reasons are dealer franchise laws, infrastructure development, dealer in-
volvement and the challenges in creating a compelling digital experience
and test-drive alternatives.
Here is where Jaguar dealers can shine. From the dealer’s perspective,
”…partnering with OEMs or establishing their own online channels and
closely connecting their physical and online presence will become more
important. Additionally, the dealership network will maintain its importance
for offline touch points throughout the customer journey. In turn, this allows
dealers to charge for fulfillment and aftersales activities. Proving excel-
lence in fulfillment and aftersales activities will be crucial for negotiating
fees with OEMs. Given Jaguar’s heritage and the desire by Jaguar’s cus-
tomers for something different and more engaging than run-of-the-mill
German luxury and performance brands … closer to Porsche.
McKinsey points to several manufacturer initiatives:
Toyota will offer online configuration, extended test-drives and seven-day
moneyback options. Toyota shifted to a direct sales model in one market
“where new vehicle stock is centralized country-wide in three pools and
owned by Toyota, which for dealers, alleviates sales pressure from carry-
ing stock.” They are given a handling fee for providing specific retail ser-
vices such as test-drives and vehicle processing. To incentivize customer-
centric behavior, dealer sales reps are focused on customer satisfaction,
not volume. Toyota Driveaway Prices are haggle-free to enhance transpar-
ency and facilitate omnichannel purchases.
Volkswagen is expanding online and more direct sales in Europe and im-
plementing digitized and factory-direct sales in Europe and providing
seamless, individual 24-hour customer support. They are trying new sales
and service formats such as city showrooms or pop-up stores.
26Daimler states that “buying a Mercedes-Benz should become as easy as
ordering a book. ‘Mercedes Me ID’ allows customers to choose from differ-
ent sales channels using a single profile.” No matter which channel the
customer uses to purchase the car, pricing will be uniform.
Fifty percent of customers perceive negotiating a price, financing and add-
ons as pain points. McKinsey points out that, E-commerce fundamentally
changes takes away that pain, allowing car buying with just a click and in-
creased transparency and comparability on vehicle pricing and vehicle
availability.
Innovation and evolution offer a few interesting, but so far inconsequential,
concepts. Shared mobility is a thing, but not yet a big thing. Zipcar in Seat-
tle is one example. McKinsey projects that private car sales will outpace
the impact of shared mobility through at least 2030. As more vehicles be-
come part of a larger telecom infrastructure, expect onboard infotainment
systems do more like finding an available parking spot or optimized route
guidance. So far globally only 3% of cars sold have electric drivetrains.
Jaguar is committed to electric vehicles and our members of the Seattle
Jaguar Club have three I-Paces. McKinsey predicts that technical advanc-
es and tightening CO2 regulations will be the growth hormones that will
400 new electric vehicle models introduced until 2025. And we are already
in 2021. EV sales may triple in two or three years, driving down costs and
making EV prices to be competitive with ICE (internal com-
bustion engine) cars.
To recap, your future new-car purchase
could be at a no-haggle price transact-
ed directly with the manufacturer (OEM), with
the local dealer contracted by the OEM for test
drives, service and other touch-points. Expect
more “points of joy,” and fewer “points of pain.”
Jaguar club members probably want mutually
beneficial relationships with their dealers.
27President—Kurt Jacobson
Past President—Debbie Read
Vice President, Activities
—Kent Wiken
Vice President, Technical
—Brian Case
Treasurer—Linda Roberts
2021 VOLUNTEER Secretary—Chris Eseman
LEADERSHIP Trustee—Bob Book
Trustee—Ray Papineau
Trustee—Ehab Sahawneh
Trustee—Glen Read
Membership Chair—Bob Book
membership@seattlejagclub.org
Concours Chair—Joey Manley
Seattle Jaguar Club Chief Judge—Zane Ware
PO Box 544 Slalom Chair—Open
Mercer Island WA 98040 JagMag Editor/Advertising
info@seattlejagclub.org —Kurt Jacobson
jagmag@seattlejagclub.org
Webmaster—Michael Watts
Sunshine—Samah Sous
© Copyright 2021 Seattle Jaguar Club. All rights reserved. The contributors to JagMag, amateur or professional, having limited specific
knowledge, offer information or suggestions on a variety of subjects including, but not limited to, auto values, event locations (dates & times),
and technical subjects. This information comes from a variety of sources and has not necessarily been tested by its contributors, the JagMag
editors and its staff, or officers and members of the Seattle Jaguar Club, who take no responsibility for the results, obtained using such infor-
mation and disclaim any liability for any injury or damages. Furthermore, the club makes not warranties, expressed or implied, on any pub-
lished information for any purpose whatsoever. Readers are advised that use of this information is done at user’s sole responsibility and dis-
cretion.
28WHY SHOULD YOU BE A MEMBER OF
THE SEATTLE JAGUAR CLUB?
The Jaguar Club of Seattle and the surrounding area welcomes enthusiasts
with new and old Jaguar cars, in the market, or just fans; Jaguar ownership
is not necessary, just a passion for these beautiful cars. Our events appeal
to a range of fans and include activities like Jags and coffee, drives, shows,
and technical sessions.
Join the club or renew your membership for 2020 for just $68 a (calendar)
year. It includes all of the benefits of Jaguar Clubs of North America
(JCNA) which you can find at www.jcna.com plus our local club. The current
and past issues of JagMag at www.SeattleJagClub.org give the best look at
our club. Attend an upcoming event and check out the group. Membership
in our local club includes membership in JCNA, and offers the greatest ben-
efit to you through local activities, services and information.
Your membership includes a subscription to the Jaguar Journal, the leading
North American Jaguar magazine bringing to you the latest news and fea-
tures on Jaguars and activities in North America.
JCNA and Seattle Jaguar Club members are also eligible for substantial
discounts on new Jaguars plus some Land Rovers, and a 5% discount on
collector car insurance from Hagerty. You'll also receive updates on local
events, drives, and shows in addition to a local eMagazine called JagMag
highlighting the Seattle Jaguar Club activities. Membership gives you the
opportunity to participate in a wide range of activities of diverse interests
with many events where families take active part too. JCNA Members are
eligible for a number of annual championships.
Our events appeal to a range of fans and
include activities like Jags and coffee,
drives, shows and technical sessions
29PO Box 544
Seattle Jaguar Club Mercer Island WA 98040
SeattleJagClub.org
MEMBERSHIP INFORMATION
☐ New Member ☐ Renewing
APPLICANT(S) INFORMATION
Primary member last name: Primary member first name:
Current address:
City: State: ZIP Code:
Home phone number: Email: Birthday (MM/Day):
Cell phone number: Ok to receive texts? ☐Yes ☐No Past/present occupation:
Partner member last name: Partner member first name:
Current address:
City: State: ZIP Code:
Home phone number: Email: Birthday (MM/Day):
Ok to receive texts? ☐Yes ☐No Past/present occupation:
JAGUAR #1 INFORMATION – May Send Photo of Car Separately
Model: Body: Color: Year:
Condition of Jaguar: ☐Original ☐Restored ☐ Daily driver ☐ Restoration in progress ☐Parts
JAGUAR #2 INFORMATION – May Send Photo of Car Separately
(Additional cars may be added on next page)
Model: Body: Color: Year:
Condition of Jaguar: ☐Original ☐Restored ☐ Daily driver ☐ Restoration in progress ☐Parts
GENERAL INFORMATION – Please check your interests
☐Rallies ☐Event organization ☐Drives
☐Tours ☐JagMag assistant ☐Overnight trips
☐Annual concours ☐Slalom ☐Ideas? _____________
☐If you are a renewing member, would you like to mentor a new member from your local area?
To join or renew go to Seattlejagclub.org
If you would rather you may complete this form and mail it with a check for $68
to the address at30
the top of this form
12-3-2020Beautiful 1957 Jaguar MK7M
Professionally maintained.
Blue, automatic transmission.
Winner of many Jaguar Drivers
and Restorers Club events.
3.4L inline six-cylinder double
overhead cam engine, dual SU
carbs. New porcelain exhaust
manifolds, rebuilt and re-
sleeved brake master cylinder, new front wheel
bearings, new front and rear wheel cylinders, hy-
draulic brake system flushed, transmission pan
gasket replaced, tires are BF Goodrich all sea-
son whitewall radials w/5k miles also cleaned and adjusted E brake.
$47,500. Contact Chris Johnston, 206 527 5648, chris@iphc.int Mar2021
2002 Jag XJ8 Vanden Plas Only
66K miles. A stunning British lux-
ury motoring classic. Stately
Westminster Blue with Dove
Gray interior. Lease return from
California purchased in 2005.
Fully serviced and garaged by
2nd owner for the past 15 years.
No accidents, dents, dings or
modifications to
original equip-
ment. Flawless
interior mahogany
trim with salon ta-
bles for the back
seat. Steel body version for unmatched ride comfort. Latest services in-
clude new $600 headliner, new rear shocks and 4 tires for $2,000 3
months ago. The perfect timeless weekend cruiser, ready for a British car
show. Selling due to wife's handicap. $7,200. Scott Watson, 425-269-
4913, scott_allen_watson@hotmail.com. Feb2021
31Looking for free or inexpen-
sive engine stand and hoist
for XK150 restoration If you
have those unused items and
want to find them a new home,
I could use them, rather than
buying new. Contact Bud Ander-
son, 360.757.1911, falconre-
search@gmail.com Mar 2021
321986 XJ6 Series lll for sale (above and left) Too many
cars! 11,6500 miles, full documented service history
available. $5,500 or offer. Alan W Smith, Bellevue,
425-283-6253, cell phone. Mar 2021
2016 F-Type S AWD Coupe for
sale 380 HP, 3.0L supercharged
V6, 8 speed QuickShift, Instinctive
All Wheel Drive, Adaptive Dynam-
ics Suspension, high performance
braking system, Dynamic Stability
Control, Xenon Headlights w/ LED
signature, anti-theft engine immobi-
lizer, tire pressure monitoring, Panoramic
Roof, 14-way adjustable heated perfor-
mance seats, 770 Meridian sound system,
touch screen w/ navigation, power tailgate/
hatch, SmartKey w/ Keyless Entry & Start.
Black Berry Premium paint, Interior Leath-
er Jet/ Cirrus w/ Jet stitch, Extended
Leather Pack & Black Pack, Premium Plus
Vision Pack. Mileage: 4,668. $52,000. In-
cludes Zurich Shield paint & leather pro-
tection and maintenance/ repair warranty.
Complete Options & Accessories list avail-
able. Ed Ailport, DuPont, WA; 253-549-
3208, eirafoxisland54@gmail.com Mar 2021
33I'm looking for a top plate gearbox shifter or early E-Type, complete,
for my 1963 MK2, 3.8, auto, LHD, for a 1957 MKVII manual Moss Box
gearbox gifted to me. The gear shifter with the Moss Box places the shift
lever location in the back seat of the MK2, so I need a top plate gear box
shifter, either from a MK2 or an early E Type. This is my second MK2, the
first one, a 1961 MK2, I did this exact same transmission swap back in
1974, but I have not been able to find the appropriate shift plate. My plan
is to convert this MK2 into an EV and I need the shift plate to complete
this swap. Any insights or wisdom is welcome. Mark Burgess,
mp44nut@gmail.com Jan 2021
1954 XK120 FHC and
1951 XK120 OTS for sale
from the private collection
of a former Seattle Jaguar
Club member. The green
1954 XK120 Fixed Head
Coupe has received 100
points in a Jaguar con-
cours. The red 1951 Open
Two Seater is a beautiful
driver with spats and solid
-wheels with hubcaps
and rimbellishers.
Contact Jim
at 206-963-2191,
jimmlunz@gmail.com.
Jan 2021
3435
CLASSIFIED ADS ARE ALWAYS FREE
FOR MEMBERS!
Advertise your Jaguar parts and vehicles here in JagMag. Ads are free for members and
only $10 for 3 months for private non-members (not commercial). Clean out your garage
and place your ad now. Contact Kurt Jacobson. Classified ads must be Jaguar-related.
COMMERCIAL ADVERTISING RATES
Advertising requests must be received by the 20th of the month preceding publication. Pay-
ment should be sent to Attention: Advertising, Seattle Jag Club, PO Box 544, Mercer Island
WA 98040. And the ad should be sent electronically to jagmag@seattlejagclub.org.
6x Yrly, 12x Yrly, 12x
Full Page $500 $950 Business Card Member $110
Half Page $250 $450 Business Card Non-Member $150
Third Page $200 $350
Quarter Page N/A $250
3637
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