INTERNATIONAL OFFSHORE AUDIENCE NON-MELBOURNE CAMPUSES AND LOCATIONS - INTERNATIONAL
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International BRAND GUIDELINES 5
INTERNATIONAL
OFFSHORE
AUDIENCE
+
NON-MELBOURNE
CAMPUSES AND
LOCATIONS
International BRAND GUIDELINES 6
OVERVIEW LOGOS
Use these pages as a guide when The goal is to communicate the widespread
communicating with international offshore network of Swinburne’s campuses and
audiences and/or if you are a Swinburne teaching locations. To do this, we combine
campus or teaching location that is located the use of a logo that highlights Swinburne’s
outside Melbourne. home location and a listing of all our other
campuses and teaching locations.
FONTS This logo should be used in all communications.
Font usage should be consistent with the
Swinburne master brand.
Headings should be in Montserrat Extra Bold.
Body copy should be in Open Sans Regular.
COLOUR
The colour palette should be consistent with BELIEF
the Swinburne master brand. Yellow should
be more prominent for undergraduate
We exist for the
audiences, and charcoal should be more uncertainty to become
prominent for postgraduate and research clarity, for the unknown
audiences. to become knowing, and
for the adventure to be
worth having.
! When marketing to international
students onshore, the master
brand look and feel should be
adhered to, featuring international
students in communications.
International BRAND GUIDELINES 7
CHINESE FONT
When creating text in Chinese, please use
NOTO SANS WEIGHTS
斯威本
the Noto Sans font. It is available in both
这是中文交流时的
Simplified and Traditional forms. We have
specifically chosen this font because it closely
合适字体。简化版和
斯威本
resembles Montserrat. It also works well with
paragraph text in the Bold, Regular and Light
传统版均可用。
weights.
! 斯威本
斯威本
Noto Sans should only be used
for Chinese language text. For
languages using the Roman
alphabet, please adhere to
the Swinburne master brand
guidelines.
International BRAND GUIDELINES 8 LOCATIONS LOCATION LIST To emphasise the breadth of our campuses and teaching locations, you have the option of placing a location list within your layout. You have the further option of using a list that features countries or one that features cities. You may place the countries and cities in any order you wish, but you must use all the locations as provided below. Please note that you must not mix countries and cities within the same list. LOCATION LIST (COUNTRIES) AUSTRALIA | MALAYSIA | SRI LANKA SINGAPORE | HONG KONG | VIETNAM LOCATION LIST (CITIES) MELBOURNE | SYDNEY | KUCHING COLOMBO | KANDY | SINGAPORE HONG KONG | HANOI TYPOGRAPHY AND LAYOUT GUIDELINES The location list should always be in Montserrat Bold and each location should be separated by the pipe symbol i.e. | As the logo is most frequently placed in the top right corner of the layout, the location list should occupy either the bottom left or bottom right quadrant. If your intended layout is an exception to this rule, please contact Marketing for advice and approval. Location and logo placement examples
International BRAND GUIDELINES 9
EXAMPLES
AT SWINBURNE,
GETTING TO
GETTING TO
SWINBURNE’S
HAWTHORN
THERE’S MORE
SWINBURNE
CAMPUS
TO UNI THAN UNI
John Street, Hawthorn
AUSTRALIA
Train
Glenferrie Station is on the Belgrave, Lilydale
and Alamein Lines.
Getting to Swinburne is easy because all It takes about 10 minutes to travel from
Flinders Street Station in the city to
campuses are accessible by public transport. Car Glenferrie Station. It is a one-minute walk to In 1974, Dr Phillip Ting AM was the first Malaysian to
parking is available at Hawthorn campus for a
campus.
graduate with a Bachelor of Business (Accounting)
Tram
fee, and free parking is available at Croydon and No. 16 Melbourne University to Kew via City from Swinburne University of Technology in
and St Kilda.
Wantirna campuses. Melbourne. He credits our emphasis on practical
The nearest tram stop is on Glenferrie Road,
a five-minute walk from campus. programs and beyond that, the extra time his
Bus
No. 624 Kew – Chadstone Shopping Centre –
lecturers spent on speaking with students. “It was a
Holmesglen TAFE – Oakleigh. huge plus to my capacity to gather knowledge. I don’t
INTERNATIONAL
The bus travels along Auburn Road. From
the bus stop it takes about 10 minutes to
mean classroom stuff, but things that happen outside
walk to campus. in the real world.”
STUDENTS GETTING TO
Find out more at
swinburne.edu.my
WELCOME GUIDE SWINBURNE’S
WANTIRNA
swinburne.edu.au
CAMPUS
369 Stud Road, Wantirna
swinburne.edu.au/international
Train and bus
Boronia Station is on the Belgrave Line. It
takes 50 minutes to travel from Flinders
Street Station in the city to Boronia.
Bus Nos. 737 and 745 run from Boronia
Station to Knox City, which is a short walk
from the Wantirna campus. AUSTRALIA | MALAYSIA | SRI LANKA | SINGAPORE | HONG KONG | VIETNAM
Bus
PUBLIC TRANSPORT Wantirna campus is serviced by many buses
which terminate at Knox City Shopping
For public transport timetables, ticketing information Apply at StudentHQ Hawthorn for an iUSEpass For more information, visit: www.ptv.vic.gov.au/ Centre. From Knox City, it is a short walk up
and route maps visit ptv.vic.gov.au When you buy an International Undergraduate tickets/fares/concession/tertiary-students/ Stud Road to the Wantirna campus.
- myki: is Melbourne’s ticketing system. Find out Student Education Pass (iUSEpass) you are buying an international-students/
annual public transport pass at 50% off the normal No. 664 Chirnside Park – Knox City
everything you need to know about travelling with If you are eligible under the criteria listed above, the
myki including how it works, where to buy it and cost.
International Counter at Student HQ Hawthorn will No. 732 Box Hill to Upper Ferntree Gully
how to top up. The criteria for the iUSEpass are as follows: issue a code (unique to you) which you will need to
No. 737 Croydon to Monash University
- iUSEpass: is available for international students - iUSE pass valid for 365days–one year from purchase your pass from Public Transport Victoria.
enrolled in a full-time undergraduate course activation of the card No. 738 Mitcham to Knox City
(Bachelor Degree or Associate Degree) or a higher
VE course (Advanced Diploma or Diploma) to
purchase a half-price annual myki ticket for the
- Provides a 50% discount on myki full fares – that
is:
No. 745A Bayswater – Knox City – Wantirna
Primary School
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• Normal annual pass cost $1599
zone/s in which they study. No. 755 Bayswater – Knox City via Basin,
• iUSEpass cost $799.50
Boronia, Ferntree Gully
Please note: international students studying ELICOS,
No. 757 Scoresby to Knox City No. 758
Foundation Year, VE certificate and postgraduate
Scoresby to Knox City
programs are currently NOT eligible for the
iUSEpass.
AUSTRALIA | MALAYSIA | SRI LANKA | SINGAPORE | HONG KONG | VIETNAM
Brochure
On two-sided or multi-page material, the logo can be placed
on the front, and the location list on the back.
AUSTRALIA | MALAYSIA | VIETNAM
SINGAPORE | HONG KONG | SRI LANKA
Business Card (front) Business Card (back)
International BRAND GUIDELINES 10
EMPHASISING
YOUR TEACHING
LOCATION
If you would like to prominently promote your
location, you have the option of mentioning
it in the headline or body copy of the
communication.
KUCHING. AUSTRALIA
MELBOURNE.
OR BOTH. SWINBURNE’S ARRIVED
Earn an Australian degree, no matter
IN SYDNEY
which campus you choose.
EXPLORE OUR COURSES
swinburne.edu.au/sydney
swinburne.edu.my
AUSTRALIA | MALAYSIA | SRI LANKA | SINGAPORE | HONG KONG | VIETNAM
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