Yoursocialsmarty @alexis.kate.jewellery.nz - Social Smarty
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Plan for the session: 1. What is Instagram? 2. Setting up your account 3. Content & content creation tools 4. Hashtags & geotags 5. Instagram stories & highlights 6. Instagram & ecommerce 7. Analytics 8. Building an audience
• Social Networking app • Sharing PHOTOS & VIDEOS from smartphone • Every account has a PROFILE & a NEWSFEED • VISUAL • MOBILE
Business Account. • Analytics • Action Buttons • Paid Advertising • Link Products • Swipe Up - over 10,000 followers
Content.
Types of Content: 1. Photo Post 2. Video Post 3. Story 4. Live Video 5. IGTV 6. Advertising - paid content
Content Tips: 1. Post with intention 2. Post to make a connection 3. Think LIKE your customer, not about your customer
Who are your customers?
What problem does your business solve?
Curate, like a magazine editor. Create categories - aim for FOUR: 1. Being a Working Mum 2. Easy, DIY Social Media Marketing Tips 3. Tech Tips 4. My Services - What I can do for you
What are your content categories?
Topic ideas. 1. Being a Working Mum 3. Tech Tips A. What’s that on my shirt? A. Time tracking apps B. Dealing with mum guilt B. Adding captions to video C. When to say no C. Lapel mics for iPhones 2. Easy, DIY Social Media 4. My Services - What I Marketing Tips can do for you A. Writing IG captions A. Testimonial for Social Skills B. Words to avoid in FB posts B. An FAQ for Social Stalk C. Hashtag tips for IG C. Upcoming workshop
What 3 topics could you use as posts for each of your categories?
Create & Batch.
Captions: 1. Create a connection 2. Tell a story 3. Ask yourself, why does this matter? 4. Is this serving anyone other than me? 5. Read it aloud, as if you’re speaking to a friend
Caption Examples: I had the pleasure of capturing the special day of Bill and Suzy. How handsome does Bill look? I am available for bookings now. Credit: @eva_bradley_photography
Caption Examples: That first glimpse, that exact moment when Suzie, his future wife, completely stole Bill’s breath away. The love, the emotion - THIS was a moment I had to capture. It's moments like these I feel the immense privilege of being a photographer. I know just how important it is to have someone you feel comfortable to be around on your special day, and to not miss a moment like this. Credit: @eva_bradley_photography I do have spots available for 2020. I would love you send me a message so we can meet and, if you decide to work with me, we can secure your booking.
Caption Examples: Tom and Amy are another happy couple I have handed over the keys to this week to their new home. Call me today to find your new home. Credit: @gabbiefoote
Caption Examples: I knew my clients Tom and Amy were going to be thrilled with the news their offer had been accepted and that they had bought their first home! I just had to tell them in person. Sure enough, Amy covered her face with an 'oh my gosh' then revealed teary eyes of happiness. Knowing exactly what they were after in a property helped me find them their dream home. I have buyers ready for their 'OMG' moment and would Credit: @gabbiefoote love a call if you have been considering selling. Get ready for your own 'OMG' moment also.
Captions. Telling a story, drawing people into a moment Always include a call to action: - “Double tap if you can relate” - Ask a question - “Tag someone who…” - “Click on the link in my bio”
Sourcing Content. Repost content (ALWAYS credit the original creator) Encourage your audience to create content for you (UGC - User Generated Content) Free stock images Create images with text + other elements
Visuals.
VSCO.
What vibe are you aiming for? Bright & Dreamy Vibrant & Energetic
What vibe are you aiming for? Calming & Neutral Clean & Organised
What vibe would you like your feed to show?
Tools of the trade.
Schedule posts with Later.
Create post layouts with Canva.
Hashtags. • Add a subject to your post • Categorise • Up to 30 • Hashtags can go in caption or comments • Avoid unrelated hashtags
How to choose your hashtags. • Do your research: • Check out posts similar to yours • Check out other accounts in your niche/your customers/your competitors/your industry leaders • Click on them - does the content relate • Save your hashtags in a note - create one for each category
What are 5 general hashtags relevant to your audience?
Geotags • Linking a location to your post • Another way for people to discover your content • Increase organic reach • Always use a geotag • Mix it up - try different geotags
Instagram Stories.
Stories. • Photos/graphics - 6 seconds • Video - up to 15 seconds • Create in Instagram or upload • Disappear after 24 hours • Less curated • More personal, behind the scenes
Why use Stories? • To engage with people • To share knowledge/information • Showcase a product or service • To be more approachable and connect with your audience • Still cover your 4 categories
Stories. • Hashtags (hide under sticker) • Geotag • Product tags • Swipe for filters • Face filters • Stickers • GIFs
Let’s create a story!
Highlights.
Highlights. • Categorise your Stories • Preserve your Stories • Quick way for people to find out about you • FAQs, products, about me
What are 3 highlights you could create for your account?
Instagram & ecommerce.
Products. What does product tagging look like? Tag up to 5 products per post Once you have created 9 posts with tags you will gain a ‘Shop’ tab on your profile
Products. To be approved for product tagging on Instagram: - Have a business profile - Have a Facebook business page with an approved category e.g. retail - Set up a Facebook shop - manually or through Shopify
Products. Next you connect your Facebook shop with your Instagram profile (can take days/minutes) Enable product tagging feature in Instagram
Products. You’re ready to tag products in posts & stories
Analytics.
Analytics.
What 3 days of the week are most popular with your audience?
What time of the day is the bulk of your audience online?
Building an audience.
Ways to create engagement. • Your own stories using stickers • Captions with CTAs • Commenting on other peoples posts and stories • Finding new people and businesses through accounts and hashtags - always be genuine! Look for a photo to interact with.
Tips for building your audience. • Better to have engaged followers than lots of followers • Interact and create connections • Always respond to comments • Be approachable - your tribe, your vibe! Others can leave.
Engagement actions. • Reply to comments on your photos • Reply to peoples stories • Comment on your followers posts • Find new people through hashtags and comment on their photos • Find new people through similar accounts and comment on photos • Find a new business in a similar niche to follow and engage with
What are 3 engagement actions you will take this week?
Questions?
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