Roots Canada Roots is an interesting Canadian company from the past , the history , and the clothing they sell - Chloe Allday Heritage fair 2021 ...

Roots Canada
Roots is an interesting Canadian company from the past , the
              history , and the clothing they sell.

                                                 Chloe Allday
                                                 Heritage fair 2021
                                                 Mrs. Dreger

In 1973 , when Don Green and Micheal Budman shared their love for the outdoors, they
started the company called Roots. The company has continued to express their love for the
outdoors. They started the company based on the camp they went to as kids. From the
beginning they have a deep connection with the outdoors. Roots has been recognized world
wide including by Prince Williams. You see, Roots is an interesting Canadian Company from the
history, the past and the clothing they sell.
        Roots was founded in Toronto, the logo is of a beaver because the beaver is a common
representation in Canada. The Beaver is a part of Canada's heritage, it was a big part of Don
and Micheal youth and the camp they went to as kids. In 1998 Roots outfitted Team Canada
with their poor boy caps. They were seen worldwide including Prince Williams, and Celine Dion.
The logo colour is more than green; it reflects the company's long term environmental
commitment. With the company's commitment to the environment they use recycled, reclaimed,
and non toxic materials in the build of the store. The company's first product they sold was their
negative heel shoes. Roots is Canada's leading lifestyle brand known nationwide for quality
leather goods, apparels, accessories, and home furnishing. In 1972 Don and Micheal had the
idea for Algonquin inspired Footwear. A couple months after opening, Roots Purchased the
Upin and Ipin Company in opening their first leather factory in Toronto. By the end of 1973
Roots had expanded to more locations such as Toronto, Montreal, Vancouver, and had a few
locations in the States. With the success of the company, Roots had expanded to clothing
apparel that would emphasize casual wear, comfort and Durability from their Negative heel
shoes. In 2011 Roots teamed up with Drake to create an OVO varsity jacket. The company is
also part of the Brand for Canada's United Hearts for Canada Campaign and Programs, Roots
is known as a proud Canadian brand and has been committed to supporting local communities
for more than four decades.
        Secondly, there are more than one hundred twenty retail locations in Canada, The
United states, and more than forty in Asia. As of May 2, 2020 Roots has one hundred and
fourteen corporate retail stores in Canada, two corporate retail stores in the USA, one hundred
and fifteen opened partner stores in Taiwan, thirty-seven partners opened in China , and two
partners opened in Hong-Kong. Why the name Roots? They first started selling footwear and
they have a connection to the ground, and everyone has roots. They believe in the importance
of where you come from to your Origin, history, and your story which are all Distinctly your own
self. They believe in celebrating what makes us all unique. Roots is an independently owned
Canadian company that is proud of it´s identity and heritage. Also, Roots has a state of the
leather good factor and design center in Toronto. Donating their products with the part of United
heart program, and with COVID19. Right now they have donated half a million dollars in
products that were donated to the medical facilities, and with these times, Roots is continually
giving back in the best way they can through the comfort of their products. The CEO of Roots is
Meghan Roach as of January 3, 2020. The store (Roots 73) is where Roots merchandise goes
to be sold at a cheaper price. With the company Roots employs nearly 2000 people in Canada .
Once again the program Roots partners with, is what roots donates and supports charitable
organizations across Canada that directly impacts the communities where roots does business.
        Finally, Roots is now selling Leather goods, athletic wear, yoga wear, accessories, and
home furnishing. The first product they started selling was their negative heel shoes, the heels
helped with reducing back strain through the soles thinner at the heel of the foot then the front of
the shoe. In 1998 for the Olympics Winter Games, Roots outfield team Canada's athletes with
the ``poor boy caps”. Roots has outfitted team Canada since 2001, 2002, 2004, team USA since
2002, 2004, 2006, and team Great Britain and Barbados in 2004.The relationship between
Roots and the Olympics faded when Roots lost out to Hudson Bay on contract to dress the
Team Canada. With all Roots products the company donates one million dollars in products,
which is eight- thousand pounds of clothing, footwear, and accessories from its more than one
hundred stores across Canada. With all the leather good Roots produced they opened and

operated a fifty- thousand square foot leather factory in uptown Toronto. In 2011 Roots had
teamed up with the one and only Drake to develop a signature varsity jacket for Drake's OVO
clothing label, and in 2015 Roots and Drake ruled by the close friendship between Drake and
Micheal Budman's son Matthew. Roots has Also teamed up with Shawn Mendes in 2019 He
designed nine pieces, including sweatpants, a Kanga hoodie, and a custom-designed nylon
jacket that he work on with designers in the Roots leather factory, all the piece he designed all
have a variation of the singer’s rose motif from his album, all the money from the collection will
be funded to the Shawn Mendes Foundation, which will focus on sick children, anti-bullying, and
education.
         Therefore Roots is an interesting Candian company from the history, the past and the
clothing they sell. Roots has come a long way from the first product they started selling to now
having so many types of clothing they sell now. The history of Roots started back in 1973, and
all the things that have happened in the past have brought it up to today for the company, with
the clothing of roots, who roots have teamed up with, like Drake, Shawn Mendes, Spike lee and
many more people globally . So from this as a result Roots is a very successful Canadian
company for the last 48 years

Bibliography

 Author Unknown, About Roots , January 6,11,12,19
2021. www.roots.com/on/demandware.static/-/Sites-RootsCorporate-
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Author unknown ,About Roots, January 6,11,12,19 ,2021
www.roots.com/on/demandware.static/-/Sites-RootsCorporate-
Library/default/dw3054b654/content/ABOUT_ROOTS_MASTER/aboutroots.htm.

Chan, Tim. “Shawn Mendes' Latest Collaborations Are the Most Canadian Thing Ever.” Rolling
Stone, Rolling Stone, 28 May 2020, January 25, 2021. www.rollingstone.com/product-
recommendations/lifestyle/shawn-mendes-roots-tim-hortons-880065/..

Culture Trip. “A History Of Roots, Canada's Iconic Store.” Culture Trip, The Culture Trip, 6
July 2016, January 11,12 2021theculturetrip.com/north-america/canada/articles/a-history-of-
roots-canada/

“Roots Canada.” Roots Canada | The Canadian Encyclopedia, January 12,19, 2021
www.thecanadianencyclopedia.ca/en/article/roots-canada.

Author Unknown, Roots Donates More Than $1 million in Products Through a National
Initiative in Partnership with Brands For Canada's "United Hearts For Canada" Program,
2,September,2020, January 12,13,2021 https://investors.roots.com/news-and-events/press-
releases/press-release-details/2020/Roots-Donates-More-Than-1.0-Million-in-Products-Through-
a-National-Initiative-in-Partnership-with-Brands-For-Canadas-United-Hearts-For-Canada-
Program/default.aspx#:~:text=View%20all%20news-
,Roots%20Donates%20More%20Than%20%241.0%20Million%20in%20Products%20Through
%20a,United%20Hearts%20For%20Canada%22%20Program&text=TORONTO%2C%20Sept.
&text=As%20part%20of%20its%20United,organizations%20and%20over%201%2C020%20sch
ools.