Industry Insights A roundup of noteworthy foodservice findings for the week of Feb. 8, 2021 - Winsight
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I G N I TE C O M PAN Y Buckets of Chicken KFC U.S. SAME-STORE SALES YEAR-OVER-YEAR CHANGE % Boost Sales at KFC 9.0% 8.0% 7.0% KFC achieved 8% U.S. same-store Outside of the U.S., annual same-store sales growth for the quarter ended Dec sales for KFC decreased by 11% in 31, 2020, registering as the chain’s 2020 after rising 5% in 2019. 5.0% largest quarterly increase since 2010. Annual same-store sales rose by 5% in 2020, a meaningful improvement from 1% growth during the prior year. Despite substantial competition from chicken chains touting sandwiches and wings, KFC found success in 2020 with customers making larger, family-sized orders. In particular, the chain’s buckets of chicken were a popular menu item for families looking to take a break from -3.0% preparing food at home. Q1 2020 Q2 2020 Q3 2020 Q4 2020 2020 Total Sources: Technomic Ignite company data; Yum Brands Inc. Investor Relations © 2021 Technomic, Inc. 2
I G N I TE M E N U DESSERT LIMITED-TIME OFFERS (JANUARY 2021) Dessert Mashups Chain Concept Very Likely to Purchase Purchase Intent Index Score Captivate Consumer Subway Caramel Brownie Cookie Made with brownie dough, chocolate and caramel chunks, all topped with a 22% 138 Interest caramel icing Deep-Fried Brownie Supreme We found this one at a state fair we Throughout 2020, we saw an increase As operators continue to streamline happened upon and then made it our own. Crispy on the outside and gooey on in demand for comfort food options their menus during the pandemic, Lucille's the inside, this Oreo cookie-battered, featuring familiar ingredients and combining two or more classic desserts Smokehouse lightly fried brownie is topped with vanilla 22% 137 indulgent flavors. It appears that this that are already on the menu (or whose Bar-B-Que bean ice cream, strawberries, brownie trend will continue into 2021, as the ingredients are already available in crumbles and a drizzle of chocolate majority of the top five most-appealing, kitchens) in one dish could be an sauce. Served with a side of fresh limited-time desserts tested in January opportunity for menu innovation. whipped cream for dipping 2021 are hybrids of classic sweet It could be as simple as combining two desserts (e.g., cookie-brownie On The Border Caramel Swirl Cheesecake kind of cookies, such as branded cookie mashups, etc.) Mexican Grill & Velvety cheesecake with a rich dulce de 21% 132 pieces atop a chocolate chip cookie (a Cantina leche swirl and caramel sauce According to Technomic’s 2019 Dessert la Great American Cookies) or trying a Consumer Trend Report, 33% of different preparation style, such as consumers said they found frying a cookie-battered brownie (a la Frozen Hot Chocolate mashup/hybrid desserts to be Lucille’s Smokehouse Bar-B-Que). Great American Rich cocoa fudge blended with our world- 19% 119 Cookies famous soft serve and garnished with appealing. whipped topping Original Chocolate Chip Premium Great American Cookie Notes: Concepts are evaluated on name and description alone; chain name is not shown. Index score based on top- 19% 116 Cookies Topped with Icing and Oreo cookie box response within daypart/mealpart Base: 22 dessert limited-time offers pieces Source: Technomic Ignite menu data © 2021 Technomic, Inc. 3
I G N I TE C O N S U M E R Beef and Pork HOW OFTEN DO YOU EAT ____ AT HOME OR A FOODSERVICE LOCATION? Consumption Stays 4+ times per week 10% 19% Strong 2-3 times per week 16% 28% 70% Weekly consumption of beef and pork has held strong during COVID-19. Beef 22% In fact, there is a very slight increase in Once a week Pork eat beef at least once a week 23% weekly pork consumption, up from 47% in 2018. The wide accessibility of beef and pork at retail and foodservice locations alike, 49% Once every 2-4 weeks 18% 27% especially amid streamlined menus and eat pork at least once a week supply chain disruptions in the onset of COVID-19, likely led to consumers 6% gravitating toward these long-standing Less often than once a month 12% and comforting proteins. 6% Never 12% Base: 4,253 consumers ages 18+; includes terminates Source: Technomic Ignite consumer data featuring the Technomic 2021 Center of the Plate: Beef & Pork Consumer Trend Report © 2021 Technomic, Inc. 4
G L O B AL F O O D S E RV I C E N AV I G ATO R Chains Plan New Restaurants in 2021 While the pandemic continues to Pizza Hut intends to start opening dampen hopes of near-term recovery, kiosks inside Euro Garages c-stores. many established operators are plotting India significant unit expansion for 2021. Domino’s operator Jubilant FoodWorks Mexico wants to open 110 units in the coming Store growth is on the menu in this year and has upped its unit forecast for important market for many American India from 2,000 prior to the pandemic chains. Fresh off opening its 300th to 3,000 now. McDonald’s is eyeing a location, Carl’s Jr. wants to add another return to pre-pandemic expansion rates 25 this year. KFC wants to expand its by next quarter, with 25 to 30 units more than 430 units by another 30 in planned by 2022 in the west and south. 2021. Keep up to date on chain developments Australia with our quarterly global Operator Briefings, providing the industry’s most While a handful of cases led to recent comprehensive digest of international local lockdowns, Australia is faring foodservice news spanning corporate, relatively well. Chicken Treat, the expansion, tech and M&A across 25 country’s No. 5 chicken chain, plans to countries. open 20 units in the next few years. Carl’s Jr. announces 300 restaurants in Mexico on its Instagram Image Source: Carl’s Jr. Mexico Instagram Source: Technomic Global Foodservice Navigator Program © 2021 Technomic, Inc. 5
COVID-19 DISRUPTION INDEX COVID-19 Disruption Index is Change Versus Previous Week and powered by Shortest Track, utilizing AI, Month machine learning and disparate sets of Change versus previous week/month data resources to quantify the potential allows users to see if the market is COVID-19 PERCENT PERCENT TOP 5 MOST DISRUPTED MARKETS risks that U.S. businesses face from the becoming more or less disrupted over DISRUPTION INDEX CHANGE CHANGE BY INDEX POINT CHANGE spread of the COVID-19 virus at the time. Changes that are positive (+) (VERSUS PREVIOUS WEEK) (MAX: 1.00, HIGH VERSUS VERSUS DISRUPTION) LAST WEEK LAST MONTH market level. show a move toward becoming increasingly more impacted by COVID- The highest index possible is 1.00, 19 (not good). Changes that are which is not good and reflects markets negative (-) show a trend toward being 1 Casper, Wy. 0.073 18.79% 62.47% that are extremely disrupted. The index less impacted by COVID-19 (good). is updated on a weekly basis. Ignite Subscribers: Download full Staunton-Waynesboro, 2 0.410 2.49% 9.87% The COVID-19 Disruption Risk Index market report Va. shares weekly updates through a Hilton Head Island- business lens, rather than a health lens, 3 0.187 5.39% 21.92% Bluffton-Beaufort, S.C. and incorporates more than 20 different data signals to measure disruption and 4 Columbia, S.C. 0.316 3.06% 12.99% predict future impact. These signals include infection rates, deaths, state- level restrictions and social distancing 5 Glen Falls, N.Y. 0.512 1.85% 8.25% requirements, population densities and mobility, group size limitations and lifestyle risk factors contributing to spread. More information is available HERE. Notes: Data updated Jan. 25, 2021 Source: Shortest Track © 2021 Technomic, Inc. 6
WAN T M O R E I N S I G H T S ? Since 1966, we have You can get this Ignite Company Ignite Menu produced in-depth See where restaurant chains Pinpoint the latest menu trends report delivered to are, how many units they have and see what’s on the horizon. research focused on the you every week! and how well they’re doing. Explore>> Explore>> foodservice industry. Sign up here>> We provide insights into consumer, industry and menu trends in the U.S., Canada and 23 countries around the world. Our team of experts helps leaders Ignite Consumer Global Foodservice in the industry make complex Get to know your customers’ Navigator business decisions, set strategy customers through 60+ attributes Understand the global industry, and stay ahead of the curve. and visit occasion metrics. from menu trends to consumers, Explore>> in 25 countries. Explore>> Have questions about this report? Reach out to us today. 312-876-0004 info@technomic.com technomic.com © 2021 Technomic, Inc.
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