Industry Insights A roundup of noteworthy foodservice findings for the week of Feb. 8, 2021 - Winsight

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Industry Insights A roundup of noteworthy foodservice findings for the week of Feb. 8, 2021 - Winsight
Industry
Insights
A roundup of noteworthy foodservice findings
for the week of Feb. 8, 2021
I G N I TE C O M PAN Y

Buckets of Chicken
                                                                                                                  KFC U.S. SAME-STORE SALES
                                                                                                                  YEAR-OVER-YEAR CHANGE %

Boost Sales at KFC                                                                                                         9.0%
                                                                                                                                       8.0%
                                                                                                                 7.0%
KFC achieved 8% U.S. same-store                              Outside of the U.S., annual same-store
sales growth for the quarter ended Dec                       sales for KFC decreased by 11% in
31, 2020, registering as the chain’s                         2020 after rising 5% in 2019.                                                       5.0%
largest quarterly increase since 2010.
Annual same-store sales rose by 5% in
2020, a meaningful improvement from
1% growth during the prior year.
Despite substantial competition from
chicken chains touting sandwiches and
wings, KFC found success in 2020 with
customers making larger, family-sized
orders. In particular, the chain’s buckets
of chicken were a popular menu item
for families looking to take a break from                                                              -3.0%
preparing food at home.
                                                                                                      Q1 2020   Q2 2020   Q3 2020    Q4 2020   2020 Total

Sources: Technomic Ignite company data; Yum Brands Inc. Investor Relations

© 2021 Technomic, Inc.                                                                                                                                      2
I G N I TE M E N U
                                                                                                                                    DESSERT LIMITED-TIME OFFERS (JANUARY 2021)

Dessert Mashups                                                                                                   Chain             Concept
                                                                                                                                                                                        Very
                                                                                                                                                                                    Likely to
                                                                                                                                                                                   Purchase
                                                                                                                                                                                                   Purchase
                                                                                                                                                                                                Intent Index
                                                                                                                                                                                                      Score

Captivate Consumer                                                                                                Subway
                                                                                                                                    Caramel Brownie Cookie
                                                                                                                                    Made with brownie dough, chocolate and
                                                                                                                                    caramel chunks, all topped with a
                                                                                                                                                                                        22%             138

Interest
                                                                                                                                    caramel icing

                                                                                                                                    Deep-Fried Brownie Supreme
                                                                                                                                    We found this one at a state fair we
Throughout 2020, we saw an increase                          As operators continue to streamline                                    happened upon and then made it our
                                                                                                                                    own. Crispy on the outside and gooey on
in demand for comfort food options                           their menus during the pandemic,                     Lucille's
                                                                                                                                    the inside, this Oreo cookie-battered,
featuring familiar ingredients and                           combining two or more classic desserts               Smokehouse
                                                                                                                                    lightly fried brownie is topped with vanilla
                                                                                                                                                                                        22%             137
indulgent flavors. It appears that this                      that are already on the menu (or whose               Bar-B-Que
                                                                                                                                    bean ice cream, strawberries, brownie
trend will continue into 2021, as the                        ingredients are already available in                                   crumbles and a drizzle of chocolate
majority of the top five most-appealing,                     kitchens) in one dish could be an                                      sauce. Served with a side of fresh
limited-time desserts tested in January                      opportunity for menu innovation.                                       whipped cream for dipping
2021 are hybrids of classic sweet
                                                             It could be as simple as combining two
desserts (e.g., cookie-brownie                                                                                    On The Border     Caramel Swirl Cheesecake
                                                             kind of cookies, such as branded cookie
mashups, etc.)                                                                                                    Mexican Grill &   Velvety cheesecake with a rich dulce de             21%             132
                                                             pieces atop a chocolate chip cookie (a
                                                                                                                  Cantina           leche swirl and caramel sauce
According to Technomic’s 2019 Dessert                        la Great American Cookies) or trying a
Consumer Trend Report, 33% of                                different preparation style, such as
consumers said they found                                    frying a cookie-battered brownie (a la                                 Frozen Hot Chocolate
mashup/hybrid desserts to be                                 Lucille’s Smokehouse Bar-B-Que).                     Great American    Rich cocoa fudge blended with our world-
                                                                                                                                                                                        19%             119
                                                                                                                  Cookies           famous soft serve and garnished with
appealing.
                                                                                                                                    whipped topping

                                                                                                                                    Original Chocolate Chip Premium
                                                                                                                  Great American    Cookie
Notes: Concepts are evaluated on name and description alone; chain name is not shown. Index score based on top-                                                                         19%             116
                                                                                                                  Cookies           Topped with Icing and Oreo cookie
box response within daypart/mealpart
Base: 22 dessert limited-time offers                                                                                                pieces
Source: Technomic Ignite menu data

© 2021 Technomic, Inc.                                                                                                                                                                                  3
I G N I TE C O N S U M E R

Beef and Pork                                                                                                   HOW OFTEN DO YOU EAT ____ AT HOME OR A FOODSERVICE LOCATION?

Consumption Stays                                                                                                              4+ times per week
                                                                                                                                                     10%
                                                                                                                                                         19%

Strong                                                                                                                         2-3 times per week
                                                                                                                                                         16%
                                                                                                                                                            28%

                                                             70%
Weekly consumption of beef and pork
has held strong during COVID-19.                                                                                                                                       Beef
                                                                                                                                                          22%
In fact, there is a very slight increase in                                                                                         Once a week                        Pork
                                                             eat beef at least once a week                                                                 23%
weekly pork consumption, up from 47%
in 2018.
The wide accessibility of beef and pork
at retail and foodservice locations alike,
                                                             49%                                                           Once every 2-4 weeks
                                                                                                                                                         18%
                                                                                                                                                           27%
especially amid streamlined menus and                        eat pork at least once a week
supply chain disruptions in the onset of
COVID-19, likely led to consumers                                                                                                                   6%
gravitating toward these long-standing                                                                               Less often than once a month
                                                                                                                                                     12%
and comforting proteins.

                                                                                                                                                    6%
                                                                                                                                           Never
                                                                                                                                                     12%

Base: 4,253 consumers ages 18+; includes terminates
Source: Technomic Ignite consumer data featuring the Technomic 2021 Center of the Plate: Beef & Pork Consumer
Trend Report

© 2021 Technomic, Inc.                                                                                                                                                         4
G L O B AL F O O D S E RV I C E N AV I G ATO R

Chains Plan New
Restaurants in 2021
While the pandemic continues to                          Pizza Hut intends to start opening
dampen hopes of near-term recovery,                      kiosks inside Euro Garages c-stores.
many established operators are plotting
                                                         India
significant unit expansion for 2021.
                                                         Domino’s operator Jubilant FoodWorks
Mexico
                                                         wants to open 110 units in the coming
Store growth is on the menu in this                      year and has upped its unit forecast for
important market for many American                       India from 2,000 prior to the pandemic
chains. Fresh off opening its 300th                      to 3,000 now. McDonald’s is eyeing a
location, Carl’s Jr. wants to add another                return to pre-pandemic expansion rates
25 this year. KFC wants to expand its                    by next quarter, with 25 to 30 units
more than 430 units by another 30 in                     planned by 2022 in the west and south.
2021.
                                                         Keep up to date on chain developments
Australia                                                with our quarterly global Operator
                                                         Briefings, providing the industry’s most
While a handful of cases led to recent
                                                         comprehensive digest of international
local lockdowns, Australia is faring
                                                         foodservice news spanning corporate,
relatively well. Chicken Treat, the
                                                         expansion, tech and M&A across 25
country’s No. 5 chicken chain, plans to
                                                         countries.
open 20 units in the next few years.                                                                Carl’s Jr. announces 300 restaurants in Mexico on its
                                                                                                                                                 Instagram
                                                                                                                  Image Source: Carl’s Jr. Mexico Instagram
Source: Technomic Global Foodservice Navigator Program

© 2021 Technomic, Inc.                                                                                                                                   5
COVID-19 DISRUPTION INDEX

COVID-19 Disruption Index is                Change Versus Previous Week and
powered by Shortest Track, utilizing AI,    Month
machine learning and disparate sets of      Change versus previous week/month
data resources to quantify the potential    allows users to see if the market is                                              COVID-19      PERCENT      PERCENT
                                                                                     TOP 5 MOST DISRUPTED MARKETS
risks that U.S. businesses face from the    becoming more or less disrupted over                                    DISRUPTION INDEX         CHANGE       CHANGE
                                                                                         BY INDEX POINT CHANGE
spread of the COVID-19 virus at the         time. Changes that are positive (+)         (VERSUS PREVIOUS WEEK)
                                                                                                                       (MAX: 1.00, HIGH      VERSUS       VERSUS
                                                                                                                          DISRUPTION)     LAST WEEK   LAST MONTH
market level.                               show a move toward becoming
                                            increasingly more impacted by COVID-
The highest index possible is 1.00,         19 (not good). Changes that are
which is not good and reflects markets      negative (-) show a trend toward being   1    Casper, Wy.                           0.073       18.79%       62.47%
that are extremely disrupted. The index     less impacted by COVID-19 (good).
is updated on a weekly basis.
                                            Ignite Subscribers: Download full             Staunton-Waynesboro,
                                                                                     2                                          0.410        2.49%        9.87%
The COVID-19 Disruption Risk Index          market report                                 Va.
shares weekly updates through a                                                           Hilton Head Island-
business lens, rather than a health lens,                                            3                                          0.187        5.39%       21.92%
                                                                                          Bluffton-Beaufort, S.C.
and incorporates more than 20 different
data signals to measure disruption and
                                                                                     4    Columbia, S.C.                        0.316        3.06%       12.99%
predict future impact. These signals
include infection rates, deaths, state-
level restrictions and social distancing                                             5    Glen Falls, N.Y.                      0.512        1.85%        8.25%
requirements, population densities and
mobility, group size limitations and
lifestyle risk factors contributing to
spread. More information is available
HERE.

Notes: Data updated Jan. 25, 2021
Source: Shortest Track

© 2021 Technomic, Inc.                                                                                                                                             6
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