Industry Insights A roundup of noteworthy foodservice findings for the week of April 4, 2022 - Winsight
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Industry Insights A roundup of noteworthy foodservice findings for the week of April 4, 2022
Forecast
industry
performance
Inform your strategy with foodservice
industry sales and projections,
market-level operator intel and more
from Ignite Company.
info@technomic.com | technomic.com
I G N I TE C O M PAN Y
Sweetgreen Joins the
SWEETGREEN
ANNUAL U.S. LOCATION COUNT
150
Drive-Thru Game 119
104
Salad chain Sweetgreen recently Other fast-casual brands have also
announced plans to open its first ever recently put an emphasis on express 89
“Sweetlane” concept. The pilot store in pickup concepts. Chipotle now has 355 82
Schaumburg, Ill., will combine the “Chipotlanes,” up from 170 the year
brand’s in-store experience with a drive- prior. Jimmy John’s and Portillo’s also
63
thru lane exclusively for digital order opened new drive-thru-only store
pickup. In 2021, nearly 50% of the formats in 2021, while Shake Shack
brand’s total revenue came from orders opened its first drive-thru location with
placed through Sweetgreen’s mobile plans to expand in 2022.
app and website.
The chain has grown rapidly in recent
years, expanding from 63 stores in
2016 to 150 locations by the end of
2021. Same-store sales increased 25%
in 2021, a strong rebound from a 26%
decline in a pandemic-riddled 2020. 2016 2017 2018 2019 2020 2021
Sources: Technomic Ignite Company
© 2022 Technomic, Inc. 3
I G N I TE M E N U Y O Y G R O W T H O F VAL U E M E AL S
How Skyrocketing Sandwich
Gas Prices Impact
Salad Value Value
Meals +92% Meals
+5%
Menus
Technomic recently launched a growth. Some value meals, in
whitepaper, Skyrocketing Gas Prices: particular, are on the rise, namely salad
What Does This Mean for Restaurants? value meals (+92%), breakfast value
According to the whitepaper, 86% of meals (+7%) and even fish/shellfish
consumers say that rising gas prices value meals (+6%), proving that
are having an impact on their spending operators are meeting consumers
on other goods and services. where they’re at financially right now.
Restaurants are the main areas where
Breakfast
Further, operators are reaching for Value Meals
consumers are cutting back due to high
over-the-top items to draw consumers
gas prices.
in right now. Among the limited-time +7%
Ignite Menu helps illuminate exactly offers rated as having the highest draw
what restaurants are doing to combat in the past quarter are a burger
consumer cutbacks. We know that containing four different meats, wings
people economize when eating out by with pumpkin spice and Buffalo
foregoing extras—this is reflected in the cauliflower. In other words, these are
year-over-year data, with nonalcohol items that are hard to replicate at
beverages and desserts declining on home—a great tactic for operators
menus, while entrees show slight struggling to get consumers in the door.
Fish/Shellfish
Value Meals +6%
Source: Technomic Ignite Menu, Q4 2020-Q4 2021
© 2022 Technomic, Inc. 4
I G N I TE C O N S U M E R
Emotions Continue
WHAT MOTIVATES YOU TO HAVE A SNACK?
Just hungry and it’s not time for a full
to Play a Role in
37%
meal
I want to give myself a treat 33%
Snacking I like to have snacks while doing
certain activities
32%
Rewarding oneself with a snack is the Apart from treating themselves with
most common form of emotional eating. snacking options, consumers often look Boredom 26%
Boredom, stress, anxiety and to between-meal food for vitality,
happiness all play a role in consumer seeking out snacks that make them feel
snacking behavior, particularly among mentally and physically invigorated, Not really hungry, but just enjoy
22%
younger consumers. This aligns with an stimulated and revitalized. Positioning snacking
increasing demand, especially among that highlights these attributes in snacks
younger cohorts, for calming/stress- may help to improve sales and drive
Feeling stressed 19%
relieving snack attributes. incremental traffic.
Suppliers and operators can work
together to gain market share by Feeling anxious 15%
developing and leveraging a strong
emotional connection with consumers
through a clearer understanding of their
Feeling happy 14%
psychological motivations.
Feeling sad 10%
Base: 1,501 consumers
Q: What motivates you to have a snack? Please select all that apply.
Source: Technomic Ignite Consumer featuring the Technomic 2022 US Snacking Occasion Consumer Trend Report
© 2022 Technomic, Inc. 5
G L O B AL F O O D S E RV I C E N AV I G ATO R
Spotlight on Pasta
Preferences
Italian-stye pasta dishes are one of the more surprising third.
most popular entrees consumers like to
Moving to noodles, spaghetti (73%) and
order when dining out—especially from
lasagna (65%) have the most universal
casual-dining restaurants.
appeal, with no other types garnering
To get a better understanding of what above the 50% mark.
makes up people’s favorite pasta
Looking at preferences by country, 33%
dishes, we recently asked diners across
of consumers in Singapore like crayfish
25 countries about their noodle,
with their pasta, nearly half of
topping, cheese and sauce
consumers in the Philippines (49%) and
preferences.
the U.K. (48%) like a pasta with
Here are a few of our findings: pepperoni, and 23% of consumers in
Saudi Arabia enjoy the spicy kick of
Tomato sauce is the most preferred pasta
jalapeno with their pasta.
sauce, with 57% of consumers globally
preferring it, edging out Bolognese at Get more data-driven insights into
54% and carbonara at 49%. global pasta preferences, trends,
category sizing and key operators
Looking at pasta cheeses, mozzarella
across 25 countries with Technomic’s
(63%) and Parmesan (61%) are an
Global Pasta Menu Category Report.
easy top two, with cheddar (57%) a
Pasta with crayfish and tomato sauce
Source: Technomic Global Foodservice Navigator Program Image Source: Shutterstock
© 2021 Technomic, Inc. 6WAN T M O R E I N S I G H T S ?
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