Small button, big effect: Apply online now for business success
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Press release August 2020
Small button, big effect: Apply online now for Patricia Fritzsche
Tel. +49 69 75 75-6087
business success patricia.fritzsche@messefrankfurt.com
www.messefrankfurt.com
www.ambiente.messefrankfurt.com
Lockdown, new start, looking ahead: Ambiente 2020 which took
place in February was the last international consumer goods fair to
be held. After a year without any international fairs on the fair
calendar, Ambiente will once again offer visitors looking for ideas,
impulses or products with that certain something substantive
guidance from 19 to 23 February 2021. The Talents have been an
inspiring area for years. Interested designers and up-and-coming
talents can now apply to take part. But also the Ethical Style Guide,
the Contract Business and HoReCa Guide or the special
presentation Solutions offer visitors optimal support in their search
for the right products for their range. Exhibitors can apply from
September.
With the 'Talents' promotional programme, Ambiente offers talents from
the fields of interior design in Hall 8.0 and arts & crafts in the Dining Hall
4.0 the opportunity to present themselves to decision-makers and talent
scouts from the international consumer goods and design scene from 19
to 23 February 2021. "The rapid change in the way we live is palpable
every day. Designers are reacting to this with creative solutions that
reflect the spirit of the times. For these inspiring approaches, we are
creating with the Talents area an adequate platform that has been an
international leader for years", says Nicolette Naumann, Vice President
of Ambiente.
Messe Frankfurt Exhibition GmbH
Ludwig-Erhard-Anlage 1
The Talents promotional area at Ambiente 60327 Frankfurt am Main
For designers, Ambiente is the opportunity to successfully market their
first own products. Those who are selected have the chance to present
themselves free of charge in a high-quality designed area in the
immediate vicinity of the leading companies in the sector and to make
important contacts with trade and industry there. Interested designers
can apply until 22 October 2020 at http://www.ambiente-
application.com/talents/en/.
Solutions - apply by 12 November 2020
The Solutions special presentation in the foyer of Hall 4.0 will show
innovative solutions for kitchen and home at the coming Ambiente. The
innovative kitchen and household aids will be selected by London-based
designer Sebastian Bergne. He attaches great importance to the fact
that the products offer real solutions to problems through new
functionalities. Short video clips in the special presentation show every
feature of the new products. For visitors, this means that the know-how
about the new products is supplied directly and can therefore be passed
on to their own customers more easily. Ambiente exhibitors can apply
from September to 12 November 2020. The products submitted should
not have been launched onto the market more than a year ago.
Ethical Style Guide - apply by 5 November 2020
Fair and sustainable production and distribution? For a long time now,
this is no longer solely an issue for food and clothing. Ambiente
exhibitors who produce sustainable products can apply for an entry in
the Ethical Style Guide until 5 November 2020.
Fair and sustainable: The Ethical Style Guide
Applications will be evaluated by a jury of experts. The Ethical Style
Guide will be displayed during the fair in printed format, enabling visitors
to find sustainable products and services offered by Ambiente exhibitors
directly. At the stands, Ethical Style signs refer to sustainably produced
consumer goods. In this way, Ambiente supports the growing interest of
consumers in ecological and fairly produced goods.
Contract Business and HoReCa Guide – apply by 13 November Ambiente
2020 Internationale Frankfurter Messe /
International Frankfurt Trade Fair
The Contract Business and HoReCa Guide is exactly the right partner for Frankfurt am Main, 19 to 23 February
visitors working in the field of contract business. Here, visitors will find 2021
manufacturers who offer products that are precisely tailored to their
business model and are up to the special challenges of the contract
business. The exhibitors are easy to find with their exact location in the
hall and a sign at their stand. Exhibitors have time until 13 November Page 22020 to apply for an entry in the guide. Three reference projects are
required. Ambiente exhibitors who have already been listed in the guide
do not have to reapply.
The next Ambiente will take place from 19 to 23 February 2021.
Note for journalists:
Discover inspirational ideas, trends, styles and personalities in the
Ambiente Blog.
Press information and photographic material:
www.ambiente.messefrankfurt.com/journalisten
On social media:
www.facebook.com/ambientefair I www.twitter.com/ambiente
www.instagram.com/ambientefair I www.ambiente-blog.com
Hashtag: #ambiente21
Ambiente – a leading international trade fair
Ambiente is the leading international trade fair and the world’s number
one in products associated with dining, cooking, household items,
furnishings and ornaments, interior design, gifts, jewellery and fashion
accessories. In 2020 Ambiente opened a dedicated hall for the hotel,
restaurant and catering industry (HoReCa), thus establishing itself as the
leading international front of house platform. As a global contract
business hotspot Ambiente has a strong emphasis on the international
contract market. It is “The Show” for the entire industry. The breadth and
width of its unrivalled product range make Ambiente unique throughout
the world. Ambiente 2020 featured 4,635 exhibitors from 93 countries,
attracted around 108,000 trade visitors from 158 countries and
presented classic and innovative products over a period of five days.
Moreover, this most important global consumer goods exhibition offers a
wide range of industry events, programmes for newcomers, trend
presentations and award ceremonies.
Conzoom Solutions – the platform for retailers
Conzoom Solutions is a knowledge platform that offers the consumer
goods industry a wide range of studies, trend presentations, workshops
and guidelines for the point of revenue. It provides a complete overview
of Messe Frankfurt's international portfolio in the consumer goods sector
– bundling a wide range of information for retailers.
www.conzoom.solutions
Nextrade – the digital marketplace
The new digital ordering and data management system for suppliers and Ambiente
retailers in the consumer goods industry extends the trade fair and Internationale Frankfurter Messe /
International Frankfurt Trade Fair
allows orders to be placed at any time of day or night, 365 days a year. Frankfurt am Main, 19 to 23 February
www.nextrade.market 2021
Background information on Messe Frankfurt
Messe Frankfurt is the world’s largest trade fair, congress and event organiser with its own Page 3exhibition grounds. With about 2,600 employees at 29 locations, the company generates
annual sales of around €736 million. We have close ties with our industry sectors and serve
our customers’ business interests efficiently within the framework of our Fairs & Events,
Locations and Services business fields. One of the Group’s key USPs is its closely knit global
sales network, which extends throughout the world. Our comprehensive range of services –
both onsite and online – ensures that customers worldwide enjoy consistently high quality and
flexibility when planning, organising and running their events. The wide range of services
includes renting exhibition grounds, trade fair construction and marketing, personnel and food
services. Headquartered in Frankfurt am Main, the company is owned by the City of Frankfurt
(60 percent) and the State of Hesse (40 percent).
For more information, please visit our website at: www.messefrankfurt.com
Ambiente
Internationale Frankfurter Messe /
International Frankfurt Trade Fair
Frankfurt am Main, 19 to 23 February
2021
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