NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...

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NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
LOOK DEEPER

                                                   17 th EDITION
                                     NORTH AMERICA’S
                                         BIGGEST
                                     FOOD‑INNOVATION
                                       TRADESHOW
                                    MONTREAL APRIL 15 TO 17, 2020 • PALAIS DES CONGRÈS

                                                      SIALCANADA.COM                     #SIALCANADA
SIAL, a subsidiary of Comexposium Group
NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
AN EVENT THAT’S UNIQUE
                IN NORTH AMERICA!
                   THE ESSENCE OF SIAL CANADA

             INNOVATION

                                                                       LOCAL
                             INTERNATIONAL

  A UNIQUE “ALL UNDER
  ONE ROOF” CONCEPT
                                          A FOOD
                                          OFFER                        +      AN EQUIPMENT
                                                                              OFFER

SIAL CANADA
IS PART OF THE                                MONTREAL            PARIS

SIAL NETWORK:                                               TORONTO                                    SHANGHAI
                                                                              ABU DHABI

WORLD LEADER                                                                                     NEW DELHI

IN FOOD                                                                              JAKARTA

INNOVATION

                             AN UNRIVALLED VARIETY

1,200
  EXHIBITORS
                       50%
                     INTERNATIONAL
                                                        50%
                                                       CANADIAN
                                                                                          95%*
                                                                                          of exhibitors say
EXPECTED IN 2020       EXHIBITORS                      EXHIBITORS                  SIAL CANADA IS THEIR
                     from 50+ countries            10 provinces represented         TOP-PRIORITY SHOW

                                          #SIALCANADA                               *Source: 2018 exhibitor survey
NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
A POINT OF ENTRY
                  INTO NORTH AMERICA

         USA:                                                                     CANADA:
    A KEY PARTNER                                                             A MARKET IN LINE
      TO CANADA                                                               WITH THE MAJOR
                                                                                FOOD TRENDS
              CANADA IS THE #1
              AGRI-FOOD SUPPLIER
                                                                                   Among them:
              TO THE U.S.
                                                                                   HALAL +15%
    A FREE-TRADE AGREEMENT                                                         LOW BASED ALCOHOL +13%
allows for the free flow of processed products:
                                                                                   ORGANIC +10%
                 CUSMA                                                             GLUTEN-FREE PRODUCTS +5%
             Canada–U.S.–Mexico                                                    Source: Nielsen, selected products,
                                                                                   figures based on 2019 sales

                   QUEBEC:
         AN UNCOMMON MARKET STRUCTURE

                          A 42-BILLION $CAD MARKET (2016)
                     INCLUDING 23% DEDICATED TO FOOD SERVICE
                                             Source: 2017 MAPAQ Directory

              2    nd
       BIGGEST MARKET
                                                     37%
                                                      CHAINS
                                                                                             63%
                                                                                         INDEPENDENTS
          IN CANADA

                                           TO L E A R N MO R E: S I A LC A N A DA .COM
NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
SIAL CANADA
YOUR 5 KEYS
TO SUCCESS
  1                         5
      2                 4
              3

          #SIALCANADA
NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
1
                                                                                                                                     94%*
                                                                                                                                    EXHIBITORS
                                                                                                                                   AND VISITORS

                                  TARGETED VISITORS
                                                                                                                                   SATISFACTION
                                                                                                                                       RATE

  25,000visitors expected from
                                                                   80%*
                                                         have a decision-making role in the
                                                                                                                         93%*
                                                                                                                        of visitors plan to
CANADA AND 60+ COUNTRIES                                   PURCHASING PROCESS                               RETURN TO MONTREAL

                                                                    k +
                                                                k +
                                                        8++k 203++k
   VISITOR
   PROFILE
                                                                                                         20%

                                                    6++k 3016++k
      SUPPLIERS
      FOOD SERVICE
                                                                          8%                                                    3%
      I MPORTERS /

                                                            k +
       DISTRIBUTORS /
                                                                                           30%
                                                        6
       WHOLESALERS

                                                        14 2++k
      RETAILERS
                                                            %
      OTHER
                                                                                                             15.5%
                                                                     14.5%
       (GOVERNMENTS
       AND ASSOCIATIONS)
      SERVICES
      HEALTH
       PROFESSIONALS                                                                                   2%
      MEDIA

   TOP 3 REASONS                                1	Finding                     2 Staying aware                        3 Discovering
   FOR VISITING                                    new products                   of market trends                        new suppliers

                                     AN OVERVIEW OF VISITORS BY SECTOR

  RETAIL                                              FOOD SERVICE                                     FOOD PROCESSING
  Sobeys / Metro / Costco                             Aramark / Compass / Sodexo Canada                Agropur / Olymel / A. Lassonde / Bonduelle
  PA Supermarket / Avril Supermarché Santé            GFS / Sysco / Air Canada / Via Rail / Mayrand    Kraft Heinz / Saputo / Danone / I-D Foods
  Couche-Tard / Loblaw                                Fairmont / 3 Brasseurs / St-Hubert

A SELECTION OF VISIT PATHWAYS TO SIMPLIFY THE VISITOR EXPERIENCE
SIAL CANADA                                                                                                  SET CANADA

                                        FOOD                                                                  SUPPLY                      SET DIGITAL
                                        TO GO                                                                 CHAIN

                                                         TO L E A R N MO R E: S I A LC A N A DA .COM       *Source : 2018 exhibitor and visitor surveys
NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
2

                   FRUITFUL MEETINGS
                       WITH REAL
                     ADDED VALUE

                     14     EXPERTS
                                                           11        AREAS OF
                                                                     EXPERTISE

                   A UNIQUE EXPERTS’ CENTRE
                   ASK THESE EXPERTS ALL YOUR QUESTIONS
                    AND GET READY TO FLOOD THE MARKET.

               MORE INFORMATION AT SIALCANADA.COM

         THE EXCLUSIVE BUYERS PROGRAM
              FREE FOR EXHIBITORS

     Meet nearly                      More than                 Buyers’ countries of origin

     100                           1,500                                 40
  KEY DOMESTIC                      BUSINESS                        COUNTRIES
AND INTERNATIONAL                   MEETINGS                      REPRESENTED
   BUYERS AND                       EXPECTED                     WITH A MAJORITY
   IMPORTERS                        THIS YEAR                     FROM CANADA
                                                                   AND THE U.S.

                     PARTNERS WHO PLACED THEIR TRUST IN US IN 2019

                                     #SIALCANADA
NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
3

                          THE INDUSTRY’S
                       SOURCE OF INSPIRATION

   SIAL INNOVATION
              A CONTEST
              OPEN TO
              ALL INNOVATIVE
              PRODUCTS                                                50+ CONFERENCES

                                                                     INSPIRE DRINK
                                                                                 A UNIQUE
                                                                                 HOSTED ACTIVITY
                                                                                 aligned with market
                                                                                 expectations: mixology,
                                                                                 fermentation and well‑being,
                                                                                 plus new textures and
                                                                                 unheard‑of tastes!

                                                                      LA CUISINE
   START-UPS                                                                     A TRUE LABORATORY
                                                                                 OF IDEAS
A unique village in Canada                                                       where your products are just
(18 start-ups in 2019)                                                           waiting to be revealed!
and a pitch competition
that allows you to develop your
brand awareness in the industry.

                                   TO L E A R N MO R E: S I A LC A N A DA .COM
NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
4

           SIAL CANADA
THE ONLY SHOW WITH ITS EYES ON THE
   MARKET AND CURRENT TRENDS
                                                  A FOOD OFFER

    BEVERAGES                                                                           CHEESE
    • Ingredients for the (alcoholic and non‑alcoholic)                                • Cheeses (all types of milks)
       beverage industry                                                                •E quipment, supplies and services
    • Equipment (including expendable equipment) for bars                                for the cheese industry
    • Microbrewery beers

    ORGANIC AND WELL‑BEING                                                              GROCERY
    • Organic agri-food products                                                       • Non-perishable foods that
    • Healthy-eating products                                                            don’t need to be kept cold
    • Environmentally and allergy-friendly products

    LOCAL PRODUCTS                                                                      FRESH PRODUCTS
    • Products whose links in the food chain                                           •P
                                                                                          roducts that have an expiry date and
      are concentrated in the local area                                                 that must be stored cold, either above
                                                                                         or below freezing

    ETHNIC PRODUCTS                                                                     START-UPS
    • All agri-food products from around                                               •R
                                                                                          ecently founded agri-food companies
      the world                                                                          still in the development phase
                                                                                        •S
                                                                                          ervices related to supporting start-ups

                                              AN EQUIPMENT OFFER

    SET PACKAGING                                                                       SET RETAIL
    AND PROCESSING                                                                      •P
                                                                                          roducts and services for food retailers,
    • Packaging and containers                                                          from when a product arrives in store
                                                                                         to when it leaves the cash
    • Decorative labels and printing
    • Processing equipment and accessories

    SET SUPPLY CHAIN                                                                    SET HRI
    • Storage, stocking and handling equipment                                         •P
                                                                                          roducts and services for kitchens
       and materials                                                                     and restaurant dining halls
    • Merchandise-transportation equipment,
       materials and services
    • Infrastructure, logistics, buildings and warehouses
    • IT and communication systems

                                          TO L E A R N MO R E: S I A LC A N A DA .COM
NORTH AMERICA'S BIGGEST FOOD INNOVATION TRADESHOW - LOOK DEEPER 17th EDITION - SIAL ...
5

                                          SIAL CANADA
                                         IS EXPANDING!

                        280,000                                                                  A UNIQUE
                                                                                                 FLOOR PLAN
                        SQUARE FEET              (26,012 m2)                                     IN NORTH AMERICA

LEVEL 500           NEW

                                                                                               ORGANIC AND
                                                                                                WELL-BEING

                                                                                                                            REGISTRATION
                                                                                                                              VISITORS
                                INTERNATIONAL                          INTERNATIONAL
      CHEESE                                           GROCERY
                                   PAVILIONS                              PAVILIONS

                                                                                                      BEVERAGES

                                                                                                                                           START-UPS
LEVEL 200                                                                   SET SUPPLY CHAIN                                  FRESH
                                                                                                                            PRODUCTS
                                                                                                      SET
                                                                                                              SET HRI
                                                                                                     RETAIL
                                                                    SET PACKAGING                                           ORGANIC
         PROVINCIAL PAVILIONS
                                                                   AND PROCESSING                                           AND WELL-
                                                                                                                              BEING
                                                GROCERY

       INTERNATIONAL PAVILIONS                                                           INTERNATIONAL PAVILIONS

                                                                                                                             *Non-contractual plan

                            ADVANTAGES OF EXHIBITING ON LEVEL 500

       1                                    2                                       3                                                      4
THE MAIN                         1/3 OF VISITORS                          It brings together several                  ALL THE
ENTRANCE                        REGISTER ON-SITE                          HIGH-TRAFFIC                              CONFERENCES
 is on this level                    at the main entrance                   SECTORS                                     take place on this floor

                                                            #SIALCANADA
APRIL 15 TO 17, 2020
     PALAIS DES CONGRÈS                                                                      SIALCANADA.COM
     MONTREAL
                               #SIALCANADA

                                   HURRY! THE BEST SPOTS WILL GET BOOKED FAST!

     CANADIAN EXHIBITORS                                                      INTERNATIONAL EXHIBITORS
     BÉATRICE IP YAM                 MYRIAM GAGNON-POTVIN / Quebec            CLAUDIE POUZET                        AUDREY ASHWORTH
     + 1 (438) 476-2232              +1 (438) 476 2224                        +33 (1) 76 77 13 33                   +33 (0) 1 76 77 13 33
     bipyam@expocanadafrance.com     mgagnonpotvin@expocanadafrance.com       exhibit.sialcanada@sial-network.com   exhibit.sialcanada@sial-network.com

                                                                                     ARE YOU INTERESTED
                                                                                     IN EXPLORING
       INDIA                   INDONESIA               UNITED ARAB EMIRATES          NEW MARKETS?
                                                                                     Abu Dhabi, Jakarta, Montreal, New Delhi, Paris,
                                                                                     Shanghai, Toronto... Because the ability to know
                                                                                     and understand a new market is a determining
                                                                                     factor, SIAL teams all over the world support you
SEPTEMBER 19-21, 2019     NOVEMBER 13-16, 2019          DECEMBER 9-11, 2019
                                                                                     in the development of your export strategy.

                                                                                     The SIAL Canada team is at your disposal to meet
                                                                                     your needs to exhibit in the SIAL network.

      CANADA                        CHINA                     FRANCE
                                                                                         GET IN TOUCH WITH US NOW!
                                                                                         bipyam@expocanadafrance.com
                                                                                         mgagnonpotvin@expocanadafrance.com

  APRIL 15-17, 2020          MAY 13-15, 2020           OCTOBER 18-22, 2020

    A SPECIAL
    THANKS TO
    OUR PARTNERS
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