INCOME FOR LIFE NEW POLL: How the pandemic is reshaping
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INCOME FOR LIFE We show you how to manage your retirement savings to achieve the lifestyle you want. p 50 NEW POLL: How the pandemic is reshaping retirement. p 62 OCTOBER 2021
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CONTENTS KIPLINGER’S PERSONAL FINANCE FOUNDED 1947 VOL. 75 NO. 10 A NEW CAREER AHEAD MAY BE CALLING. PAGE 40 9 TOPIC A Cash-rich states lower taxes ... October is a spooky month for stocks ... Don’t lose track of your retirement savings ... New perks at work, for a price. INVESTING 18 WE RANK THE ONLINE BROKERS A record number of new investors trading stocks and ETFs are putting brokerages through their paces. We reviewed nine online brokers to see which ones have handled the surge with aplomb. We also rated their investment options, mobile apps, tools, research and more. PLUS: Fledgling firms that fill a niche. 28 THE BEAUTY OF BORING STOCKS Roller- coasters aren’t for everyone, nor are volatile stocks that take you on a wild ride. So we found six companies that will deliver predictable sales and steady profit growth whether the economy is booming or contracting. 31 STREET SMART The truth about index funds, by JAMES K. GLASSMAN. 37 INCOME INVESTING Stay above the interest rate fray, by JEFFREY R. KOSNETT. 34 MORE ABOUT INVESTING ETF spotlight (34). Fund spotlight (36). Kip 25 update (38). MONEY 40 HOW TO DECIDE IF IT’S TIME FOR A CAREER CHANGE The pandemic upended millions of jobs and changed the way many TRACY GROSSHANS of us work. If those changes have you thinking about finding a new job or new career, check out the stories of four people who did just that. PLUS: Get help from a career coach. ON THE COVER: PHOTO-ILLUSTRATION BY C.J. BURTON 10/2021 KIPLINGER’S PERSONAL FINANCE 1
CONTENTS CONTINUED 49 CREDIT/YIELDS Credit cards offer travel top worry, and many preretirees are boosting savings and planning to work longer. REWARDS insurance. 68 COMPLAIN AND GET RESULTS Faulty prod- ucts and bad service can be frustrating. But by COVER STORY FUNDAMENTALS using time-tested strategies for complaining RETIREMENT effectively, you’ll have a good chance of getting 64 PRACTICAL PORTFOLIO A company’s sus- satisfaction. PLUS: A look at car lemon laws. 50 SPEND WITHOUT WORRY Retirees often tainability report will tell you whether it is meeting withdraw less from their nest egg than they can its environmental, social and governance goals. afford to because of worries about running out IN EVERY ISSUE of money. We tell you how to ensure that your 66 MILLENNIAL MONEY Should you invest in 5 READER FEEDBACK Great retirement spots. savings will last and provide the income you need. crypto? by RIVAN STINSON 6 FROM THE EDITOR Complain and be heard. 62 THE PANDEMIC IS RESHAPING RETIRE- 67 BASICS Think twice about applying for 72 MAKING IT WORK The pandemic pet MENT Our latest poll shows that inflation is a credit. problem. MAKE YOUR SAVINGS LAST AS LONG AS YOU NEED IT. PAGE 50 JULIA ALLUM 2 KIPLINGER’S PERSONAL FINANCE 10/2021
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GET MORE ADVICE FROM KIPLINGER .com ALL NEW ALL-NEW KIPLING PODC New weekly episodes bring y advice and guidance to help ƀ Invest for growth ƀ make and income, of you ƀ slash taxes, ƀ mainta ƀ save for retirement, ƀ and m 13 REASONS TO SHOP AT kiplinger.com/links/p WALMART (EVEN IF YOU HATE WALMART) The retail giant polarizes people but has savings you shouldn’t pass up. kiplinger.com/kpf/walmart MIGHTY MID-CAP STOCKS Meet (and profit with) the “unsung heroes” of the market: stocks that aren’t too big or too small. kiplinger.com/kpf/midcaps TACKLE YOUR DEBT BEFORE RETIREMENT You don’t want to carry a heavy debt load into a time you’re supposed to be relaxing. kiplinger.com/kpf/retirementdebt SUBSCRIBE 5:00 Today Apple, Google Play, Spotify, 22:08 Overcast, RSS Profit from the best of Kiplinger delivered to your e-mail inbox every weekday. HOW TO REACH US: Subscriptions. For inquiries about ordering, billing or renewing a subscription, or to report address changes, Sign up for our Kiplinger Today e-newsletter at please have your mailing label handy to reference your account number and visit us online at kiplinger.com/customer-service or call 800-544-0155, Monday through Friday between 7 A.M. and 9:30 P.M. Central Time, or Saturday between 8 A.M. and 5 P.M. kiplinger.com/links/ktoday. ISTOCKPHOTO.COM Central Time. You can also write to Kiplinger’s Personal Finance, P.O. Box 37234, Boone, IA 50037-0234, or send an e-mail to KPFservice@kiplinger.com. Reprints. PARS International Corp. (212-221-9595, ext. 237; e-mail, jennifer.eclipse@parsintl.com). FACEBOOK: KiplingerPersonalFinance Content licensing. E-mail licensing@kiplinger.com. Mailing lists. From time to time we make our subscriber mailing list available TWITTER: @Kiplinger on a one-time basis to carefully screened companies whose products may be of interest to you. If you would rather not receive INSTAGRAM: @KiplingerFinance such solicitations, send your mailing label to P.O. Box 37234, Boone, IA 50037-0234 and instruct us to exclude your name. 4 KIPLINGER’S PERSONAL FINANCE 10/2021
READER FEEDBACK automatically eliminating access (“Think Twice Great Retirement Spots cities that are either not historically diverse or do Before You Close a Credit Card,” Aug.). Being able I smiled to myself as you noted that you may not want to withstand not make special efforts to look at transaction his- Michigan winters in retirement (“From the Editor,” Aug.). Rethinking to attract residents based tory becomes difficult at is good. I’m 82 and have been retired for almost 20 years. Having on skin color or sexuality. best. Many of us have be- relocated several times, we stayed in my last community, New While there is certainly come accustomed to not nothing wrong with want- having paper copies of state- Rochelle, N.Y. We bought a ranch house built on a slab, with no ing to live in a diverse com- ments, as they are so easily steps to enter and an ability to live entirely on the first floor. Look munity, in the final analysis available online. for something similar, or a condo with a couple of elevators. Walking that should be an individual R. PETER HEINKEL and climbing steps will become a concern. Also, you’ve likely spent choice, and you should not VIA E-MAIL many years building friendships; moving to a single-family home limit your selection of po- in a new community will not replace those friendships or easily let tential retirement locations Indexing gurus. In “Lessons you make others. It’s better to find a retirement community where to those that are diverse From Top Investing Gurus” people have left friends and communities behind and are seeking because some of your read- (Aug.), I think you should new friends. If there are children and grandchildren and you can re- ers have indicated that they have included a guru to locate reasonably nearby, so much the better. The desire for family want you to. A far better speak about index investing. only grows stronger as you age. approach would be to pro- JOHN E. CLINARD vide available demographic DENVER PETER A. KORN NEW ROCHELLE, N.Y. data on each potential re- tirement location and let Editor’s note: We have given readers make the decision a lot of space over the years to People from moderate cli- I strongly disagree with as to whether a particular some pretty good indexers, in- mates often don’t realize the the way you have decided location is desirable for cluding Jack Bogle and Burton extremes of hot and cold to introduce diversity into them. Malkiel, just to name two. We in other areas. Those of us your annual selection of TERRY POWERS just interviewed former Van- who have lived in Minne- places to retire. By looking VIA E-MAIL guard CEO Jack Brennan in the sota have seen changes from for “cities that are welcom- July issue. For more on indexing, +105 degrees to –34 degrees. ing to minorities and people Closing card accounts. Once see “Street Smart,” on page 31. And that is in the Twin Cit- with less-mainstream life- you close a financial ac- ies. People come to fish for styles,” you run the risk of count, you lose online Better security. There is ab- walleye in the spring, when solutely no reason that you it’s 80 degrees, and don’t have to put down correct, understand that we have READER POLL honest answers to password fished in winter through security questions (“Tech,” 2 to 3 feet of ice at –20 What is your strategy when you have a May). In fact, most people degrees and colder. One would have many fewer young lady came up to the complaint about a product or service? headaches if they had not. bus stop on a late-October 94% All you need to do is write day wearing high heels, a I go to the source (or customer service rep) to try to get it fixed down your answer. light summer dress and no or improve the service. JOHN ROBIDEAU coat. She stood there shiver- VIA E-MAIL 16% ing and said to me, “I hope I post an unfavorable review online. it doesn’t get much colder.” CONTACT US Only one month into fall, at 13% Reader Feedback may be edited 40 degrees in the morning, I contact the CEO or high-level manager. for clarity and space, and initials I didn’t have the heart to 8% will be used on request only if tell her winter doesn’t start I complain to the Better Business Bureau or other consumer organization. you include your name. Send to until December and lasts Kiplinger’s Personal Finance, until mid March. Test-drive 4% 1100 13th St., N.W., Suite 1000, I go to Facebook or Twitter to complain. Washington, DC 20005, or e-mail all seasons, as you have said. to feedback@kiplinger.com. Please KEN JAROSCH For more on how to complain effectively, turn to page 68. include your name, address and ST. PAUL daytime telephone number. 10/2021 KIPLINGER’S PERSONAL FINANCE 5
FROM THE EDITOR Mark Solheim my account online. Getting nowhere with my “elite team” reps, I found the e-mail and cor- porate address of the E*Trade CEO at www .ceoemail.com and fired off a letter to him (not Complain and Be Heard invoking my Kiplinger connection). I quickly heard back from a “corporate support man- ager,” who investigated the issue and helped repatriate my funds within a few weeks. Speaking of brokers, this issue includes our annual broker rankings, written by senior asso- N early everyone has a story about a de- and it took patience and persistence, plus por- ciate editor Nellie Huang. After hearing reports fective product, disappointing service ing through a lot of fine print, to get results. from frustrated readers about long waits on or a financial transaction gone awry. hold when contacting their brokerages, we How to resolve those issues—which may in- Broker woes and wins. I have also used the recruited a team of staffers to make test calls, volve hundreds or even thousands of dollars— tactic of going to the top, as in my quest to re- record the length of time on hold and see how is the subject of our article on page 68, by staff cover funds from the Dutch Ministry of Finance accurately customer service reps could answer writer Emma Patch. I have my own tales of in the Netherlands. I owned shares of MobilEye, a series of questions. The top firm for customer complaining and employing the strategies rec- an Israeli company that developed driver- service: Merrill Edge. The top firm overall? ommended in the article—and getting results. assistance technology, and Intel acquired the Please turn to page 18 to find out. I shared some details in my June 2019 col- company in 2018. I sat back to wait for the buy- umn about my struggle with a car dealership out money to hit my E*Trade account, as it hadUpdate for subscribers. We have switched that sold a used SUV to my daughter. I had with previous mergers and acquisitions. to a new customer service bureau. For the past helped her search for the vehicle and negotiate This time, because it was a foreign stock, few years, we’ve worked with a bureau in Palm the price, but because she lived 900 miles I was supposed to fill out a Coast, Fla., but away, in Wisconsin, she went to the dealer tender offer. But I missed the starting now your without me. alert that E*Trade posted in correspondence GETTING OUR MONEY All went smoothly until she hit the F&I (fi- should go to nance and insurance) office. My daughter made BACK FOR THE EXTENDED P.O. Box 37234, a hefty down payment and financed about half WARRANTY AND GAP Boone, IA 50037- the cost of the car to bolster her credit record. INSURANCE WE DIDN’T 0234. (You will see But without realizing it, in the flurry of paper- several P.O. Box WANT TOOK PATIENCE work and signatures, my daughter also signed numbers—37231, up for an extended warranty ($2,500) and gap AND PERSISTENCE. 37232, 37233 or insurance ($895). The gap insurance was su- 37234—on cus- perfluous because even if the car was totaled, tomer service, sub- there was no way its value would be less than scription and renewal correspondence.) Please the amount owed on the loan. watch out for unscrupulous agents who at- By the time I got wind of all of this, it was tempt, without our permission, to solicit sub- too late to cancel the transactions within the scription and renewal payments (at higher “cooling off” period (typically a three-day prices than we charge) at addresses elsewhere. window, but it varies by state). After a lot of The new address in Boone (also listed on pages spadework to find out that the dealership’s 4 and 8) is the only legitimate address for send- business manager had to handle the unwind- ing correspondence or subscription and renewal ing, we went through the laborious process of payments for Kiplinger publications. During the filling out the forms to cancel the unwanted transition, any correspondence or payment you items. It was supposed to take four to six send to Palm Coast will be automatically for- weeks to process, and after three months had warded to the new bureau in Iowa. ■ gone by with no refund, I wrote a note to the POON WATCHARA-AMPHAIWAN dealer’s chief financial officer and threatened to complain to the Better Business Bu- reau, as well as the state department of transportation. He authorized the MARK SOLHEIM, EDITOR refund check that day. The process MARK _ SOLHEIM@KIPLINGER.COM was grueling and frustrating, TWITTER: @MARKSOLHEIM 6 KIPLINGER’S PERSONAL FINANCE 10/2021
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AHEAD TOPIC A CASH-RICH STATES DURING THE HEIGHT OF THE pandemic in early 2020, the eco- nomic downturn forced states to LOWER TAXES furlough employees and cut ser- vices. Faced with the prospect of a prolonged recession, state officials braced for steep declines in reve- The economic turnaround sparked a wave of cuts in nue from sales and income taxes. state tax rates. But some say the efforts could backfire. But the past year and a half now BY SANDRA BLOCK looks like a horror movie that ILLUSTRATION BY ROBERT NEUBECKER 10/2021 KIPLINGER’S PERSONAL FINANCE 9
AHEAD abruptly turned into a musical. Ten (see the box below), along with a con- lower-income taxpayers as well. For states are so awash in cash that solidation of tax brackets. For example, example, Montana increased its stan- they’ve cut individual income taxes, Arizona’s state legislature lowered dard deduction to conform with the with some of the tax cuts taking effect taxes for residents with income of federal threshold, which will reduce in 2021 and others scheduled to phase more than $250,000 ($500,000 for taxes for taxpayers at the lower end in over the next few years, according married couples filing jointly) starting of the income spectrum. to the Tax Foundation, a tax policy this year; they will see their top mar- research organization. Some people ginal rate drop from 8% to 4.5%. Be- Too soon? Not all states are celebrating won’t have to wait for tax relief: Idaho ginning in 2022, Arizona will also an increase in revenue. States that rely is sending every resident a tax rebate consolidate its four-bracket structure heavily on the hard-hit hospitality check for $50 or 9% of their 2019 tax into two brackets, with a 2.55% rate industry are still struggling to recover bill, whichever is greater. for income up to $27,272 for single from the pandemic. “In Hawaii and The dramatic turnaround in state filers ($54,544 for married filers) Nevada, no one is talking about big finances was propelled by the eco- and a 2.98% rate for income over that income tax cuts,” says Richard Auxier, nomic rebound and revenue from fed- amount, down from the current mar- senior policy associate at the Urban- eral stimulus packages. The stimulus ginal rate of 4.17% on income over Brookings Tax Policy Center, a tax legislation also delivered billions of $54,444 ($109,088 for married couples). research nonprofit. “They’re talking dollars in stimulus checks to individu- Iowa consolidated its nine tax brack- about using funds to plug budget holes als, which enabled them to continue ets into four and reduced its top tax and prevent tax increases.” to spend money during the pandemic. rate from 8.5% to 6.5%, effective in And even fiscally healthy states That bolstered state sales tax reve- 2023. The state had earlier approved could see their tax revenues decline nues, says Katherine Loughead, senior tax cuts that depended on meeting if the highly contagious delta variant policy analyst for the Tax Foundation’s certain revenue triggers; the legisla- of COVID-19 contributes to another Center for State Tax Policy. Likewise, tion accelerated the reductions by hit on the economy. State finances enhanced unemployment benefits eliminating those triggers. have been volatile during the past lessened the economic impact of fur- Although a reduction in top tax two years, Auxier says, and states can loughs and layoffs. rates primarily benefits high earners, no longer rely on federal assistance to The most common form of state tax other states enacted legislation that get them through downturns. States relief is a reduction in top tax rates will lower taxes for middle- and that cut tax rates will need sustained economic growth to provide enough revenue to fund programs and ser- Windfall for High Earners vices, he adds. Perhaps with that in mind, several Higher-than-expected revenue for fiscal 2021 prompted these states to enact legislation states have phased in their tax cuts that will lower individual income tax rates. over several years and/or tied them to revenue targets. Theoretically, that INCREASE IN REDUCTION gives them the flexibility to postpone REVENUE, FISCAL IN TOP INCOME EFFECTIVE STATE YEAR 2019 TO 2021 TAX RATE DATE the reductions if they find themselves in fiscal difficulties. Arizona 21% 4.5% from 8% 2021 Loughead contends that such a Idaho 35% 6.5% from 6.9% 2021 scenario is unlikely because she be- Iowa 13% 6.5% from 8.5% 2023 lieves the tax relief will encourage economic growth. “These are reforms Louisiana 6% 4.25% from 6% 2022 that will attract more people to these Missouri 17% 4.8% from 5.4% 2028* states, especially when there’s a huge Montana 19% 6.5% from 6.9% 2024 rise in remote work,” she says. New Hampshire 11% 0% from 5%† 2027* Still, reducing taxes is much more politically palatable than raising them, Ohio 13% 4% from 4.8% 2021 and if states miss their targets, or find Oklahoma 5% 4.75% from 5% 2021 themselves in fiscal distress, Auxier Wisconsin 9% 5.30% from 6.27%§ 2021 doubts that lawmakers will roll back the scheduled tax cuts. “Anytime a *Tax cut phased in over several years. †Tax on income from interest and dividends. §Second-highest tax rate; top rate remains the same. SOURCE: Tax Foundation policymaker says, ‘We’ll raise taxes later,’ I raise an eyebrow,” he says. 10 KIPLINGER’S PERSONAL FINANCE 10/2021
Today, Italian takeout. Tomorrow, Italian vacation. After months of staying home, we can help you plan for a whole new view. At Schwab you get a financial plan based on your unique goals, with the flexibility to make updates when life changes. Whether it’s creating your own complimentary retirement plan online, or meeting one-on-one with a Financial Consultant, Schwab makes it easy to plan for tomorrow, today. Look forward to planning with Schwab Learn more at Schwab.com/Plan From Investor's Business Daily, October 12, 2020, ©2020 Investor's Business Daily, Inc. All rights reserved. ©2021 Charles Schwab & Co., Inc. All rights reserved. Member SIPC. (0621-1N90) ADP115182-00
AHEAD INTERVIEW OCTOBER IS A SPOOKY MONTH FOR STOCKS The risk now is a surprise shift to tighter monetary policy by the Federal Reserve. James Stack is a market his- which often is a precursor anticipate a larger correction the Fed take its foot off the torian, investment adviser to higher volatility. The lull at some point between now gas in coming months. We and president of InvesTech creates a sense of compla- and year-end, particularly wouldn’t have to see much Research, an investment cency for investors who with high valuations and a of a change in Fed policy newsletter with its home on expect the market only to high degree of exuberance to create a bearish climate. the shores of Whitefish Lake, go up. When it starts going and public participation. Mont., a world away from down and drops more than But it doesn’t necessarily Are you more worried about a Wall Street. 10%, you end up with an mean a crash is coming. Fed misstep, COVID-19 or high unusually large number of stock valuations? I doubt After October stock market investors suddenly heading Do past crashes have things that the residual effects crashes in 1929 and 1987 and for the exit. in common? Yes. Prior to of COVID are going to be the October 2008 meltdown crashes in October 1929 and severe enough to cause a during the financial crisis, Wall It has been a quiet year on Wall 1987, you had very hostile market panic or crash. And Street gets the jitters this time Street. Should investors be monetary climates. Interest overvaluation doesn’t cause of year. Why do past “Shock- worried? The largest pull- rates were rising rapidly. a bear market, but it does tobers” still cause fear? I also back for the S&P 500 this In the 90 days prior raise the risks that when recall 1978 and 1979 having year has been 4.2%, to Black Monday a bear does start it can be- October mini-crashettes. and there have been in 1987, rates come a larger one. But it was Black Monday in only three other went up 1.5 1987 [when the Dow Jones years with draw- percentage So, are rising rates the main industrial average fell 23%] downs of 4.2% or points. We threat? That’s the one dark that cemented October’s less in the past 70 don’t have a cloud. It worries me be- reputation as a bad month years. The average hostile mon- cause nobody expects it— for investors. Ever since intra-year drop etary climate the Fed said it won’t start then, whenever October is 13.5%. It would now, although raising rates until 2023. nears, it brings back fears. be logical to we could see But if the Fed is backed into a corner by inflation pres- Can fear make things worse? sures and starts talking Psychology plays a big role about raising rates by year- in sudden and more-severe end, it could create havoc corrections. It goes back to on Wall Street. The stock the saying from boxer Mike market’s dependence on Tyson: “Everyone has a today’s record-low rates plan until they get punched makes it the most interest- in the nose.” Every novice rate-sensitive market in COURTESY INVESTECH RESEARCH; PHOTO BY TREVON BAKER investor is buy-and-hold history. Monetary policy through thick and thin is the wild card and by far until the market starts the greatest risk. falling more than they thought. What should investors do? I’d keep more dry powder What makes October so as we go through a season- treacherous? The sum- ally unfavorable period, mer months heading and I’d look at November or into October tend to be December as a time to add low-volatility months, to positions. ADAM SHELL 12 KIPLINGER’S PERSONAL FINANCE 10/2021
AHEAD LOST AND FOUND Unclaimed Retirement Benefits, www .unclaimedretirementbenefits.com. DON’T LOSE TRACK OF Next steps for your money. If your old YOUR RETIREMENT SAVINGS 401(k) plan is still with a former em- ployer, one option is to leave the money A national database to track orphaned 401(k)s and pensions there. But you may not pay as much could be on the way, but savers shouldn’t wait to take action. attention to the account, which could lead to a portfolio that’s not appropri- ate for your age and risk tolerance. If you’re still working and have a AT A TIME WHEN MANY AMERICANS ARE and contact information for the plan 401(k) at your new job, another option worried that they won’t have enough administrator. If you don’t have any is to roll over the funds into your ex- money to retire comfortably, thou- statements, contact your former em- isting plan, assuming your employer sands have lost track of billions of ployer’s human resources department. allows it. Another option is to roll dollars in savings. If your employer filed for bankruptcy, the money into an IRA. Having your There are more than 24 million your 401(k) balance is protected from savings in one place will make it easier “forgotten” 401(k) accounts contain- creditors and is likely still held at the to manage your investments. ing some $1.35 trillion in assets, ac- investment company that adminis- If you’ve lost track of a pension, cording to a report from Capitalize, tered your plan. In the case of a pen- request a pension benefits statement which helps workers roll over their sion, it was either taken over by an from the plan administrator. Give the retirement plans when they change insurance company or the federal administrator your address and phone jobs. Companies are also holding on Pension Benefit Guaranty Corp., number so it can reach you to begin to billions in unpaid pension payments which protects traditional pensions. payments. You may need to prove your earned by former employees. You can track down your pension at work history and eligibility for the The problem is so widespread that www.pbgc.gov/search/default.htm. pension; you can do so by providing Congress is considering legislation to It’s also possible that your employer the plan administrator with old W-2 address it. “SECURE Act 2.0,” which turned over your 401(k) balance to forms or an earnings statement from includes a wide range of benefits and your state’s unclaimed property fund. Social Security, which you can get by protections for retirement savers Your state’s treasury department filing Form SSA-7050. You can get this (see “You May Get More Time to should offer an online service that lets form at www.socialsecurity.gov/online/ Tap Retirement Accounts,” Aug.), you search for your money. You can ssa-7050.pdf or by calling Social Secu- would create a national online lost- also check the National Registry of rity at 800-772-1213. DAVID RODECK and-found database to help people track down these orphaned plans. Brian Stivers, owner of Stivers Financial Services, in Knoxville, The Forgotten 401(k) Problem Tenn., says he typically meets one As of May 2021, there was more than $1.3 trillion in “forgotten” 401(k) accounts to two new clients a month who are owned by more than 24 million participants. The average balance in the in this situation. Most of the time, orphaned plans is $55,400. they’ve changed jobs and forgotten $1.32T $1.35T about an old plan, usually because $1.25T $1.18T 23.8M 24.3M it had a small balance. Retirement $1.25T 22.6M $1.03T $1.2T 21.3M $1.00T 20.2M plans are also misplaced when one 19.1M $790B 18.0M 18.3M spouse dies and the survivor is un- aware of accounts with his or her 14.8M former employers. Tracking down your plan. If you think you’ve lost track of a savings plan, search your files for old retirement account statements. These should 2013 2014 2015 2016 2017 2018 2019 2020 2021 provide some key data to help your SOURCE: Capitalize search, such as your account number 14 KIPLINGER’S PERSONAL FINANCE 10/2021
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AHEAD OPEN ENROLLMENT CALENDAR NEW PERKS AT 10/2021 WORK, FOR A PRICE WHEN EMPLOYEES SIGN UP FOR OPEN enrollment this fall, many will see an expanded menu of benefits, ranging from pet insurance to legal services. A survey by consulting firm Willis Towers Watson found that 94% of employers believe that voluntary benefits—which typically aren’t subsidized but are offered to workers at a group rate discount—are important to their employees, up from 36% in 2018. Lydia Jilek, senior director of voluntary benefits solutions at Willis Towers Watson, says the pandemic and an increasingly diverse workforce have accelerated calls for benefits that meet employees’ differing needs. And faced with a labor shortage, ▲ FRIDAY, OCTOBER 1 turns. To find stocks that are less The Free Application for Federal likely to be affected by market employers are feeling pressure to offer bene- Student Aid for the 2022–23 volatility, turn to page 28. fits that will attract and retain employees. Voluntary benefits appeal to employers school year should be released because “they’re able to give their employ- today. You’ll have until June 30, THURSDAY, OCTOBER 21 ees significantly more choice than they may 2023, to submit the form for fed- Get Smart About Credit Day is have otherwise had, but there is a limited eral aid, but consider filling it out a good time to review your credit out-of-pocket cost,” Jilek says. as soon as possible. Some states reports. The three major credit Among the fastest-growing voluntary and schools award money on a bureaus—Experian, Equifax and benefits are those that protect workers first-come, first-served basis or TransUnion—are offering free against criminals seeking to steal their have deadlines earlier than the weekly credit reports through personal information, Jilek says. Driven by federal deadline. April 20, 2022, at www.annual a rise in unemployment fraud, 78% of em- creditreport.com. For advice ployers surveyed will offer identity theft FRIDAY, OCTOBER 15 on whether you should take protection by 2022, up from 53% currently Medicare open enrollment starts advantage of credit card issuers’ offering the benefit. Other high-growth today. Medicare Advantage or enticing offers, turn to page 67. offerings include pet insurance, legal bene- Part D prescription drug plan EMMA PATCH fits and critical illness coverage, which participants who aren’t happy provides supplemental health insurance with the changes in their Annual following, for example, a heart attack or Notice of Change have until * DEAL OF THE MONTH cancer diagnosis. MICHAEL KORSH December 7 to shop for a new With the height of grilling plan. Advantage enrollees can season over, retailers are switch to original Medicare— interested in clearing their and vice versa. shelves for fall and winter in- ventory. Labor Day sales may TUESDAY, OCTOBER 19 have reduced the selection, Today marks the 34th anniversary but if you’re not picky, you of the 1987 stock market crash, ISTOCKPHOTO.COM (2) when the Dow Jones industrial can get a good discount on average plummeted nearly 23%. an outdoor cooker, says Julie Historically, October is known Ramhold, consumer analyst for unsettling stock market down- with DealNews.com. 16 KIPLINGER’S PERSONAL FINANCE 10/2021
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INVESTING WE RANK THE ONLINE BROKERS Our survey spotlights firms with great investment choices, tools, advice and more. BY NELLIE S. HUANG O nline brokers are enjoying explosive growth as investors beat a path to their virtual doors. In fact, 2020 was a record year: More than 10 million new brokerage accounts were opened, many by first-time investors, according to market research firm J.D. Power. This year, many firms say they’re on track to surpass that. Over the first six months of 2021, Fidelity opened an average of 40,000 new accounts every trading day—“a company record,” says Scott Ignall, who heads Fidelity Investments’ brokerage business. This moment has been building for some time. The seemingly unstoppable bull market, commission-free trades and the pandemic lockdown all helped to break down investing barriers, both financial and emotional. And the meme-stock frenzy enticed hordes of eager investors to open accounts to trade stocks and options in volatile ILLUSTRATIONS BY KOTRYNA ZUKAUSKAITE 10/2021 KIPLINGER’S PERSONAL FINANCE 19
INVESTING names such as GameStop and AMC Mobile apps received the greatest Entertainment Holdings. emphasis in our rankings—20% of the The influx of new investors has final score—because more customers put a spotlight on finding a good are turning primarily to their mobile brokerage firm. In this year’s annual devices to connect to their accounts. online broker survey, we review nine. Tools—including charts, calculators Five are large brokers that offer some- and educational resources—accounted thing for almost every kind of inves- for 15% of the score, as did investment tor: Charles Schwab, E*Trade, Fidelity, choices, advisory services and research. Merrill Edge and TD Ameritrade. Fees and user experience were each (Schwab’s 2020 acquisition of TD 10% of the total. Ameritrade has not resulted in changes to most of the services the firms offer, And the winner is… Fidelity, a strong and it may not for at least another finisher in nearly every category, won year.) The remaining four—Ally Invest, the top spot by a good margin. Runner- Firstrade, Interactive Brokers and J.P. up Schwab fared well, thanks to strong Morgan Self-Directed Investing—are finishes in the categories of research, contenders in this area, but to some advisory services and mobile plat- extent they target particular customers. form. Beyond the better-known bro- We look at which types of investors kers, Ally deserves a shout-out for may be best served by particular firms outranking Firstrade and J.P. Morgan in “Find the Best Broker for You,” on overall with some offerings that fared page 26. pretty well, such as its mobile app and tools. To see how each firm per- Clearing the hurdle. To be included in formed in every category, see the table our survey, a firm must offer online on page 22. trading in stocks, exchange-traded funds, mutual funds and individual FEES & COMMISSIONS bonds. That left out fast-growing Readers tell us that low fees and com- brokerages such as Robinhood, M1 missions are the most important fea- Finance and SoFi, which don’t offer ture in an online broker. But account mutual fund and bond trading. But we fees and many trade commissions briefly review those services, and two are things of the past. others, in “Fledgling Firms That Fill a So, we dug deeper. Brokers have a Niche,” on page 25. T. Rowe Price and duty to deliver the best possible execu- the interest rates on margin loans. Vanguard declined to participate, as tion price to you for your trade, for in- Merrill Edge earned the best score did two participants in last year’s sur- stance. We scrutinized how often each in this category. It does not accept vey, TradeStation and Wells Trade. firm offers the so-called NBBO quote, payment for order flow (neither does As in past years, we analyzed each which stands for national best bid and Fidelity; J.P. Morgan didn’t disclose brokerage in seven areas, including offer and represents the best available this information). Merrill excelled, too, commissions and fees, investment “ask” or offering price when you are on price improvement. The firm re- options, advisory services, research, buying securities and the best avail- ported the highest cost savings on this tools, and the nimbleness and func- able “bid” price when you are selling. front—an average improvement of tionality of their mobile app. We also We asked about price improvement, $22.10 on big-company stock trades measured what we call customer ser- which happens when firms improve of 1,000 shares. Schwab, with $18.78 vice, which graded the responsiveness on the NBBO and execute your orders in price improvement, and TD, with of the firm at its “touch points”—chat, at even better prices, and we asked $18.70, came next. Ally and J.P. Morgan e-mail and phone—and included a test whether firms accept payment for both declined to answer this question. of each firm’s customer service by a order flow, which can pose a conflict Most firms are competitive on fees group of Kiplinger reporters. Aside of interest because it is compensation to trade options and bonds. But Firs- from customer service, each category that a brokerage receives for funneling trade stands out because option trading score was based primarily on data pro- trades to a certain market maker. We is free—there’s no commission and no vided to us by the brokerages, which also looked into the fees charged for additional fee per option contract. On we checked to the best of our abilities. bond and options trading, as well as margin trading, in which you borrow 20 KIPLINGER’S PERSONAL FINANCE 10/2021
trading of ETFs is typically a given.) Access to foreign stock exchanges helped our top three finishers, too. We didn’t give a lot of weight to this feature, but Fidelity, Schwab and In- teractive Brokers each offer trading on exchanges in dozens of developed and emerging markets, from Austria to Australia to Japan to Lithuania. Fidelity shone in other areas, too, which propelled it to the top of this category. The firm’s municipal bond offerings exceeded those of its peers. And Fidelity customers had access to more than 250 initial public stock offerings in the 18-month period be- tween the start of 2020 and June 2021, including Rocket Companies, the firm behind Rocket Mortgage, and Pactiv Evergreen, a maker of sustainable food packaging. Merrill came close, with 166 deals available over the period. But the IPO offerings at E*Trade, Schwab and TD Ameritrade numbered in the dozens. And Ally, Firstrade, Interac- tive Brokers and J.P. Morgan didn’t offer IPO deals to customers at all. MOBILE APPS The competition was so close in this category that the winner, E*Trade, won by a margin of six hundredths of a point, thanks in part to the slightly more robust charting capabilities of against your portfolio to trade, Inter- ing stocks, ETFs, mutual funds, bonds its mobile app. Fidelity finished close active Brokers has everyone beat. The and more, to fare well in this category. behind, and TD Ameritrade, Merrill firm charges a flat 2.59% interest rate Fidelity came in first, Interactive Bro- Edge and Interactive Brokers were in its “Lite” service for retail investors kers was second and Schwab, third. hot on its heels. no matter how big or small the balance. The ability to buy a portion of one The results point to how much we (Its “Pro” service, for sophisticated, share of stock, or fractional trading, live on our smartphones these days. active traders, charges even less.) At was a driving factor in the final scores. Merrill Edge said that roughly half of other firms, the higher the margin Fidelity, Interactive Brokers and its customers use the firm’s mobile app account balance, the lower the fee. But Schwab are the only firms we sur- exclusively. At Fidelity, 52% of all cus- none of the other firms could compete veyed that offer investors the ability tomer interactions occur via its app. with Interactive Brokers at any bal- to buy stock slices. But while Fidelity Every company’s mobile app allows ance level. (Ally came closest, with a and Interactive Brokers offer partial- you to trade stocks, ETFs and mutual 3.25% interest rate on margin balances share trading in thousands of stocks, funds, pull up research reports, view of $1 million or more.) Schwab’s program is limited to the detailed data on securities, and review 500-odd stocks in the S&P 500 index. your portfolio’s performance. But INVESTMENT CHOICES Fidelity and Interactive even offer some of the apps aren’t as loaded with If a brokerage doesn’t offer access to fractional trading in ETFs, giving features as others. Only five firms, a broad range of investments, little each of them an edge. (This is outside including E*Trade, Merrill Edge and else matters. A firm must have ample of each brokerage firm’s digital ad- Schwab, allow you to measure your offerings for each type of asset, includ- visory service, in which fractional portfolio’s performance against a 10/2021 KIPLINGER’S PERSONAL FINANCE 21
INVESTING benchmark, for instance. (Merrill educational videos embedded within in the local branch office for face-to- lets you choose among a whopping the app—in other words, to watch a face consulting. 35 indexes.) And not all offer tax-lot video, you stay in the app and aren’t Schwab and Fidelity’s automated information on holdings on the mobile redirected to a mobile browser or to services stood above the others as app—the ones that do include E*Trade, YouTube. That’s a plus, in our view. well. Fidelity’s robo adviser, Fidelity Fidelity, J.P. Morgan and Schwab. That Go, has a super-low, $10 minimum, a data can be helpful when you make a ADVISORY SERVICES flat 0.30% management fee and port- trade. (This service is set to debut at More investors want advice and are folios with no expense ratio. Schwab’s Merrill and Ally later this year.) willing to pay for it. Fortunately, fi- Intelligent Portfolios service doesn’t But the look and feel of these apps nancial services firms are delivering, charge a management fee at all, and vary, and their beauty rests in the eye with low-cost, low-minimum robo it’s one of just two digital adviser ser- of the beholder. Sophisticated inves- advisory services and plenty of high- vices to offer tax-loss harvesting, the tors, for instance, may appreciate that end options, too, with personalized practice of selling some investments on a tablet, Interactive’s app opens portfolios filled with a variety of assets at a loss to offset gains realized by with multiple windows. And E*Trade that are professionally managed. selling others at a profit. (E*Trade’s recently overhauled its app to make That said, firms that offer a wide robo offers tax-loss harvesting in its it “easier than ever to invest, trade range of advisory services did best here. tax-efficient accounts.) and save.” It has a nifty “dark” view Fidelity tops this category; Schwab Interactive Brokers, E*Trade and that we found easy on the eyes. But came in second. They each offer access J.P. Morgan get honorable mention in experienced investors might find it to extensive advisory services with a this category for their low-fee hybrid a little bare. Ally’s mobile app has a variety of different outside firms. And services, which combine a robo with black-screen view, too. Finally, TD’s an army of certified financial planners a little human touch. Ally offers a com- mobile app offers a smorgasbord of is just a phone call away—or available petitive automated service, with low The Rankings HOW THE BROKERS SCORE IN EVERY CATEGORY The overall score depends on the weight assigned to each of the advisory services accounted for 15%; and mobile apps received the seven categories. This year, commissions & fees and customer ser- greatest weight, 20%, because more customers are turning primarily vice represented 10% each; tools, research, investment choices and to their mobile devices to connect to their accounts and to trade. Overall Commis- Invest- score sions ment Mobile Advisory Customer Rank Broker (1–100) & fees choices app services Tools Research service Fidelity 1 fidelity.com 91.8 2 1 2 1 1 3 8 Charles Schwab 2 schwab.com 83.0 5 3 6 2 4 1 3 E*Trade 3 etrade.com 76.1 7 4 1 5 2 2 5 Merrill Edge 4 merrilledge.com 73.4* 1 6 4 6 5 4 1 TD Ameritrade 5 tdameritrade.com 73.4* 6 5 3 2 6 5 4 Interactive Brokers 6 interactivebrokers.com 71.4 4 2 5 4 3 7 9 Ally 7 ally.com/invest 48.9 9 7 7 7 7 8 6 J.P. Morgan Self-Directed Investing 8 chase.com/self-directed 46.3 8 9 8 8 8 6 7 NA Not available. *Test account not provided. Firstrade 9 firstrade.com 38.7 3 8 9 9 9 9 2 *Merrill Edge, with an overall score of 73.38, inched past TD Ameritrade, which finished with an overall score of 73.37. 22 KIPLINGER’S PERSONAL FINANCE 10/2021
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INVESTING fees and minimums, but its score suf- for preferred stocks, for example. in third. But the firm offers plenty fered in this category because it doesn’t Firstrade suffered in part because it of third-party reports on stocks, in- offer a hybrid service. And Firstrade doesn’t allow customers to measure cluding, for example, reports from doesn’t offer an advisory service at all, portfolio performance against a bench- 11 research firms on Apple and 10 on which hurt its ranking in this category mark or offer daily updates on overall Goldman Sachs. And the firm’s “View- and overall in the survey. portfolio performance. points” reports offer regular stock and Finally, a note about TD Ameritrade: TD Ameritrade has a middling bond market outlooks, as well as fixed- Unlike the rest of the firm’s brokerage showing in this category. But the income investing ideas. services, its automated advisory prod- firm is competitive on some measures, Again, size makes a difference. The uct, Essential Portfolios, is already in including educational webinars, tech- smaller outfits—Ally, Firstrade and an early stage of merging with Schwab. nical indicators and charting. J.P. Morgan—can’t match their bigger Interested investors are directed to brethren when it comes to indepen- Schwab’s robo, Intelligent Portfolios. RESEARCH dent research. Interactive Brokers That’s why TD receives the same score Investors today expect abundant re- offers a surfeit of choices, but it has as Schwab in this category. search from online brokers, for every- no stock or market research reports thing from market outlooks to bond, from an independent, established TOOLS stock, ETF and mutual fund analysis. investment bank, nor any in-depth Calculators, charts and screens for But as the scores in this group show, fundamental mutual fund analysis. stocks, ETFs and mutual funds help size matters: The big brokers do a investors put their money to work in better job at this than the small ones. CUSTOMER SERVICE smart ways. Fidelity trumps the com- Schwab outperformed the others in Can you talk to a certified financial petition here. The race for second was this category. In some areas, Schwab planner if you need one? Get an answer tight—E*Trade, Interactive Brokers doesn’t have the most research. Third- to a question via chat or e-mail in a and Schwab finished second, third place finisher Fidelity, for instance, reasonable amount of time? Reach and fourth, respectively, but they were offers research from 35 different a live representative on a customer separated by fractions of a point. firms—more than any other brokerage service phone line? Does the rep Fidelity offers more than 30 savings, we surveyed—while Schwab’s roster answer your question correctly and tax and retirement calculators. The of research firms numbers just under completely? These are just a few of the firm also excels in screening tools. Its 20. But Schwab’s research resources areas we scrutinized in this category. stock screens include 162 different cri- cover more ground, including market Merrill Edge emerged head and teria, and its website offers nearly as insights and analysis, bond market shoulders above its peers. The average many data points for each of its fund reports, and audio webcasts. wait time for a phone rep: less than and ETF screening tools. No other In addition, Schwab offers a bounty 30 seconds (J.P. Morgan reports the firm could match that in total, across of recommended fund and stock lists, same wait time). The average reported the board, but Schwab and Interactive which can be a rich trove of ideas. The wait time among all firms: 2.5 minutes. Brokers came close, which helped lift numerous stock lists include large- E-mail and chat response times at their rankings in this category. One company and small-company stocks, as Merrill are also fast relative to peers. caveat: Most of Interactive’s tools are well as favored stocks in each sector, Firstrade was a surprise second- available only on its Trader Worksta- among others. Schwab says it “uses place finisher. The firm’s representa- tion platform, which must be down- an objective and disciplined approach” tives aren’t the fastest responders loaded; the tools on the firm’s website to select stocks that are most likely to on the phone or with chat or e-mail, are too simple to be of much use. outperform the market. but they aren’t the slowest, either. Considering just calculators, E*Trade comes in a solid second in And they earned a solid score on our E*Trade takes the cake, with dozens this category, with similar attributes customer service phone line test. Rep- of interactive calculators and evalua- to Schwab. Morgan Stanley completed resentatives were, for the most part, tors, including 15 retirement- and its acquisition of E*Trade last year, so clear, informative and accurate when IRA-related calculators alone. customers now have unfettered access they answered questions on the phone. The laggards in the tools category to this blue-chip investment bank’s The influx of new accounts has wal- are Firstrade and J.P. Morgan. Both research on stocks and markets. But loped the customer service side of offered fewer how-to webinars and Schwab bested E*Trade in bond and nearly every broker’s business. Many in-person events on investing basics or stock market outlook reports. firms, including Ally and Fidelity, have specific strategies than the standouts Fidelity’s mutual fund research hired throngs of customer service reps in this category. J.P. Morgan doesn’t doesn’t match the level of Schwab and to help with the flood of calls. And offer a bond-ladder tool or a screener E*Trade, which is one reason it came warnings about long wait times were 24 KIPLINGER’S PERSONAL FINANCE 10/2021
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