THE GUIDE 2017-18 - Double Clutch UK
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GARY DINEEN GETTY IMAGES Welcome to the 2017-18 NBA season. As a new NBA season approaches, we can’t help but be overwhelmed by the ‘hype’; a thoroughly American- English word, if ever there was one. Hype - first used in 1920s America under its original definition: cheat. Ironic really, when you consider the current state of the NBA and it’s so-called ‘cheat’ team, the Golden State Warriors, last year’s NBA champions. So where are we going with this you might ask; well the answer is simple. Change. Just like the definition of the word hype, the NBA has undergone significant change during its history, and this offseason wasn’t any different, perhaps, cementing the NBA as a truly 365 day, 24/7, global social media and sporting phenomena. In Hollywood a new rookie prepares to take the stage and as if that wasn’t enough, ‘The Process’ is on the horizon. Philly fans, you know what we’re talking about. #EmbiidforPresident In June the idea of Kyrie Irving wearing anything other than a Cleveland Cavaliers jersey this season; was absurd. Then the news broke of his trade request and come August, Kyrie was seeing green. But the big changes didn’t stop there. Jimmy Butler was traded from Chicago to Minnesota. Chris Paul added more fuel to the Rocket in Houston; and in small town Oklahoma storm clouds gathered and superstars arrived, as Paul George and Carmelo Anthony landed like a thunder bolt in the most unexpected of destinations. Oh, and Dwyane Wade rejoined Lebron James, this time in Cleveland. Now take our advice, prepare those cans of Red Bull, charge those phones, prep those hash-tags - oh and write that sick note before 3am - because the new season is here and it’s going to be one hell of a ride.
DARREN ABATE ASSOCIATED PRESS GAMEPLAN 01 25 EDITOR-IN-CHIEF Super Teams Assemble EASTERN CONFERENCE PREVIEW Matthew Wellington Movements this summer showed us one thing, the super team is here to stay. 27 Atlanta Hawks Lead Writers 31 Boston Celtics 35 Brooklyn Nets Joe Hulbert 39 Charlotte Hornets Matt Soto 05 43 Chicago Bulls Mike Miller 47 Cleveland Cavaliers Sean Guest The End of Grit and Grind 51 Detroit Pistons Grit and Grind was a style that always 55 Indiana Pacers Writers earned respect, but it was definitely 59 Miami Heat time for a change. 63 Milwaukee Bucks Alexander Cole 67 New York Knicks Jaime Oppenheim 71 Orlando Magic Josh Coyne 09 75 Philadelphia 76ers Karl Moon Nick Whitfield 79 Toronto Raptors Tom Atkinson Showtime 2.0 83 Washington Wizards Timi Awotesu 38 years after drafting Magic Tom Hyland Johnson, the Lakers look to 87 Thomas Rowberry ‘Showtime’ once more. Ross MacLeod WESTERN CONFERENCE PREVIEW 13 89 Dallas Mavericks For more on the guide writers and our expanded team visit: 93 Denver Nuggets The Wizard of Oz 97 Golden State Warriors doubleclutch.uk/roster/ Kyrie Irving takes his talents to 101 Houston Rockets Boston, as he continues his quest 105 Los Angeles Clippers along the yellow brick road. 109 Los Angeles Lakers Copyright © 2017 Double Clutch. 113 Memphis Grizzlies 117 Minnesota Timberwolves Double Clutch is not affiliated with the 19 121 New Orleans Pelicans NBA and does not claim ownership 125 Oklahoma City Thunder over any images used. A Tale of Two Cities 129 Phoenix Suns New York and Los Angeles, the NBA’s 133 Portland Trail Blazers All photos, unless stated otherwise, 137 Sacramento Kings are copyright of NBA Entertainment two biggest markets couldn’t be more and respected parties. different. 141 San Antonio Spurs 145 Utah Jazz
page 1 page 2 LAYNE MURDOCH GETTY IMAGES The era of the NBA “super team” is officially This may seem like bad news for the rest of the super teams upon us. If you had any doubt prior to this offseason, both the free agency period and the trades/buyouts that followed confirmed exactly league, but as history tells us, superteams don’t always succeed in doing what they’re supposed to. Just look at the 2012-13 L.A. Lakers, who, that. And it’s down to the recent dominance after acquiring Steve Nash and Dwight Howard, of the Cleveland Cavaliers and Golden State went on to win just 45 games, before losing in Warriors, as opposing teams have realized that the first round of the playoffs. Or the 1996-97 the only way to beat a super team is by forming Houston Rockets, who finished third in the West a super team. And, frankly, one or two stars is before also losing in the first round, despite no longer enough to beat a team whose roster having a team that featured Hakeem Olajuwon, features three of even four of the NBA’s most Clyde Drexler and Charles Barkley. talented players. Still, even as recently as 2013, superteams were As of now, you can find super teams not only in rare in the NBA. Now they’re commonplace, Cleveland and Golden State, but also in Houston, largely due to the fact that players have realized Oklahoma City, Boston (kind of) and there’s also they need to gang up in order to compete for a one in the making in Minnesota. title.
page 3 page 4 We saw it with the 2007-08 Boston Celtics, who by ditching the solo act in Cleveland to join the Just look at Kevin Durant, who did exactly the had Ray Allen, Kevin Garnett and Paul Pierce. affectionately named ‘Heatles’. same thing by walking away from OKC, albeit We saw it with the 2010-11 Miami Heat team, to a comparatively muted response. Most fans Now it’s important to note that his decision to do who had Chris Bosh, Dwyane Wade and LeBron were ultimately torn on the matter, as while it so was, in reality, a response to the fact that the James. And we’ve seen it again more recently in was fun watching KD in OKC, the prospect of Celtics “big three” had joined forces a couple of Cleveland and Golden State. But this is different, him playing in Oakland was positively mouth- years earlier, thus robbing him of the opportunity as the movement’s gone league-wide, forcing watering. And it all but guaranteed him a ring (or to reign in the East with role players like an aging those outside the super team mini league to seven!). Shaq and Wally Szczerbiak in tow. But LeBron rethink their rebuilding plans. was a perennial MVP candidate – one whose The NBA has now introduced a measure to Whether this is good or bad for basketball very pride and desire to “go it alone” should have encourage players to stay with the team that much depends on whether you’re a fan of one of convinced him that this was a terrible idea. But drafted them, but it’s merely financial and the league’s elite teams or not. If you are, you’re LeBron’s far smarter than that, and he realized wasn’t enough to tempt either Paul George or probably delighted by the prospect of a 60-win that playing with other star players gave him the Gordon Hayward, both of whom walked away regular season, followed by an extremely deep best possible chance of achieving his ultimate from (in one form or another) their respective postseason run that has a decent chance of goal – winning an NBA Championship. first franchises this summer, choosing the resulting in serious contention. If you’re not, you prospect of gold rings over the guarantee of should probably think about switching allegiance additional gold coins. pretty soon, especially if your team (as mine is) happens to be a basement dweller in the Fast forward seven And who can blame them? Top NBA players like George and Hayward make money by the doldrums of the Eastern Conference! Obviously I’m not really encouraging you to give years and “The bucket load, but only a handful of players from every generation ever get to say they won a up on your team in order to support another. But, if there’s one thing that’s clear right now, it’s that Decision”, the ring championship. And the bottom line is that it doesn’t matter if they do it as part of a super stars attract stars. Sometimes this happens in the NBA’s most desirable basketball locations counting, the jersey team or not, which probably means that we’ll see even more stars collaborating in even more (Boston, Golden State, Houston), but, ultimately, players are now willing to embrace cities that burning is largely cities over the coming seasons, at least until the league comes up with a way to discourage it don’t exactly tick that box (Oklahoma City, that is. Cleveland) if doing so gives them a chance to forgotten. But This is, after all, the era of the super team, so team up with other stars. This is good news if your team has a bonafide LeBron’s decision you’d better hope your team’s next. to swap Cleveland superstar in the making on its books (think Milwaukee, New York, Philadelphia etc.), as help’s probably on the way. But it’s really bad news if it doesn’t (here’s looking at you, Chicago, Atlanta, for Miami has left a Indiana, Orlando etc.). Notice that all these teams are based in the East lasting legacy – one – the home of mediocre basketball for some years now, whichever franchise LeBron James that current NBA happens to be playing for notwithstanding. And most of this super team malarkey comes players are not back to LeBron anyway, as he singlehandedly (well, with the help of Dwyane Wade and Chris Bosh, actually) broke the mold back in 2010 afraid to emulate. LAYNE MURDOCH GETTY IMAGES
page 5 page 6 THE END ‘Matt (Barnes) and Vince (Carter) , they wanted to finish the game, and I think that… that’s what Grizzlies basketball is all about’, sobbed Memphis Grizzlies coach Dave Joerger, after the Memphis Grizzlies were knocked out of the 2016 Post- season by the San Antonio Spurs. Joerger’s emotional interview went viral, and received millions of views across the world, and his tears foreshadowed the end of an era in Memphis. It was an iconic moment in NBA history, as he was OF GRIT completely in awe at the effort and commitment of his own players, in a series where they were completely out-matched. Joerger explained to reporters that he was ‘so proud’ of every player in his locker room, as the 2016 Grizzlies went through 28 players over the season due to a historically unlucky injury crisis. The final lineup of the Grizzlies 2016 campaign had Matt Barnes playing 45 of the 48 minutes on offer, and in addition to this, Jordan Farmar and AND Xavier Munford both played over 20 minutes - neither suited up for an NBA team last year. The Grizzlies looked mortal in 2016, but while they did not have the same defensive prowess or the same stifling offense, the heart and spirit of Grizzlies basketball lived on through the 28 players who suited up in that season. Dave Joerger’s tears were a representation of the years of hard work and effort that went into making a historically awful team in the Grizzlies into a team that almost made the NBA Finals, and the hardest team to GRIND play against in the NBA for half a decade. Grit and Grind will likely live on for a while longer in Memphis, as mentalities do not simply disappear, but the departures of Zach Randolph and Tony Allen mark the end of an era. Randolph opted to re-join his old coach Dave Joerger in Sacramento, and Allen joined the New Orleans Pelicans after meeting with nearly six other NBA teams. The Grizzlies do still have Mike Conley and Marc Gasol to carry the torch forwards, but the approach to the game will likely be completely different to how by Joe Hulbert it was under Lionel Hollins and Dave Joerger. JEFFREY BECKER USA TODAY SPORTS
page 7 page 8 Hollins and Joerger were about as old school 3.6 per game after Fizdale arrived from Miami. as you could get; tough disciplinarians who Gasol’s ability as a pick-and-pop threat, and as a favoured veterans over rookies and ran the passing big, opens so many things up in the half- Grit and Grind was majority of their offense through the post. Their court, and it is disappointing that his previous new Head Coach David Fizdale is the opposite; a calm collected man who has no problems coaches never allowed him such freedom. Fizdale often uses Gasol off fake screens, a style that always throwing rookies into the fire – just ask Wayne Selden, who became a huge player for the and such half court creativity is a reason that multiple rookies have entered the Grizzlies earned respect, Grizzlies down the stretch. Fizdale’s offense is much more advanced and encompassing than locker room and become such productive players. The likes of JaMychal Green and Andrew but it was definitely the one ran by his predecessors, and he uses a lot more off screen action and creativity in his Harrison have benefitted from David Fizdale’s approach, and it is clear that he is the right man time for a change, half court sets than the majority of coaches. There is no doubt that he wants them to get to lead them into the future. To some extent, one does wonder how useful and Grizzlies fans out and run more, as they have been practicing this throughout pre-season. The offense they Fizdale’s creativity would have been in the Lionel Hollins era. It could have been the sort of thing should be excited are running in the half court has been vanilla because that’s simply the way things work in that could have pushed them over the edge just before the Golden State Warriors rose to about their current pre-season, but they have been running more than they have in the past. Memphis still runs a stardom. Regardless, an era ended in Memphis, and they may not be as formidable as they core. Many want slow offense, but there is more action, and less were, but they are going to be good in a wholly reliance on simply trying to bully their way to the different way. them to blow it basket. One man who is going to be essential in this transition, is Chandler Parsons. The former up, but there is Fizdale’s fit with Houston Rocket has become somewhat of a joke on social media due to his injury history, something exciting combined with a horrendous contract, but Memphis is a good people must not forget what a good player he about being a good can be on his day. Parsons will be the power one, purely because forward for Memphis when he is healthy, and SERGIO ESTRADA team and selling out his style could not really be more different than he is not going to Zach Randolph’s. Z-Bo lived on the low block and was reliant on post moves, whereas Parsons USA TODAY SPORTS every night, they force a pace style does more of his work off-the-ball, and he can become a reliable hybrid-forward in David Memphis were everyone’s ‘second’ team, but should embrace this. Fizdale’s system. now they appear to be flying under the radar, on this Grizzlies Parsons is essentially the man who this with many predicting them to miss out on a playoff spot. I personally think this is mightily team. transition hinges on, as he is the player who can help maintain the defensive solidity, whilst disrespectful as they have two top 35 players, and a decent supporting cast including Tyreke also expanding the offense, and allowing David Evans, Wayne Selden and Chandler Parsons. Fizdale to run a completely open offense. Many I currently have Memphis as the six seed in One major beneficiary of this has been Marc will disagree, but Parsons is not a bad player, the West, and if Chandler Parsons is healthy, Gasol, who has developed into the NBA’s best he is just overpaid, which is not something we they could easily become the five seed in stretch big. He has always had three-point range, should hold against him. the West ahead of the Nuggets, Clippers and but his attempts shot up from 0.1 per game, to Timberwolves.
page 9 page 10 SHOWTIME During the 1980s the Los Angeles Lakers revolutionised the game of basketball, behind an enigmatic and gifted young point guard named Magic Johnson. That era became 2.0 known as ‘Showtime’. 38 years later, and with Magic as President of Basketball Operations, they look poised to do by Matthew Wellington it all again. In the 1979 NBA Draft, Los Angeles selected became the biggest thing in Los Angeles and 6-foot, 9-inch point guard Magic Johnson from eventually, sports. Easily making the Lakers ROBERT CASILLAS Michigan State with the first overall pick. With and indeed the Lakers vs Celtics rivalry, which SCNG Magic’s arrival, his unmatched passing ability and dominated the era, a must watch spectacle. Fast- unrelenting marketing appeal, the NBA as the forward to present day and a new young Lakers world knew it became must-watch television. point guard, Lonzo Ball, looks set to ignite the league’s most popular franchise once again. The 1980s were a time of great expanse for the NBA, as the popularity of the league rose in the In February this year Magic became the Lakers United States and across the globe. It was a rise new President of Basketball Operations and with which ran in parallel with its two biggest stars, it the Lakers ushered in a new era of optimism Magic Johnson and Larry Bird. Two superstars and hope. It’s a hope which not only stems from who would not only go on to win championships, Magic’s past but his vision of the future. but revolutionise the game in their own individual For months before this past June’s draft, ways. Magic knew instinctively who he wanted to During the 1970s, after the retirement of Bill lead his Lakers, a college player who shared Russell and Wilt Chamberlain, the league fell into all the characteristics of his younger self. The the doldrums, failing to land a good television 6-foot, 6-inch Ball shared a stylish, unselfish contract and playing to half-full arenas. In approach to the game of basketball and it was the 1980s Magic and Larry changed all that, this characteristic which inevitably brought the introducing a new more action-packed, more player and the franchise together. intense era of basketball which mesmerised the With the decision to take Ball with the second sports world. overall pick in the 2017 NBA Draft, Magic has For the Lakers, the 1980s meant five thrown his own reputation into the ring and the championships in nine years, led by a new look Lakers’ hope of a quick rebuild along with it. fast-break and powered by a certain player called Magic and his chorus of stars. ‘Showtime’
page 11 page 12 Ball’s talents, as defined as they may be, develop in Golden State. And before the season someone who could shoulder more of an represent a risk, not a guarantee. However has even begun his effect on the Lakers young offensive burden, leaving Ball and his unorthodox when you break Ball down, into the intangible roster physically has already been felt. shot open, just the way he likes it. abilities he brings to a basketball court, this Recently Walton claimed that 6 or more players Whether he’s a superstar or just a very solid new face of the Lakers has all the pieces to now regularly turn up for extra off-season rotation player, he’s as good a bet as anyone to level and even surpass the man who drafted coaching and conditioning, something he have a long, substantial NBA career and with him. His self confidence is evident, drilled called “incredible” and something which was his long-awaited arrival the Lakers are back to into him by an overly-confident father, LaVar largely down to Ball’s own work ethic. A work dreaming big again, about Lonzo’s future, and Ball. A man who quite literally said he could ethic similar to the man he has been destined about that of their franchise. beat Michael Jordan on national television. to replace, Kobe Bryant. Unlike Kobe however, But confidence is just one part to the Ball Ball isn’t designed to carry the load, he’s the package. His marketing appeal in the United representation of everything basketball fans SCOTT VARLEY States alone made him a worthy second have come to respect in the modern NBA, SCNG overall pick, but if Ball can become a truly moulded in the shape of Magic, gifted with the transcendent player - as the Lakers foresee talents of Jason Kidd and powered by an appeal him becoming - then his global appeal is as significant as Lebron James. Questions do endless. however remain. On the court it’s impossible to deny the effect Ball’s presence had on the University of California, Los Angeles Bruins last season and subsequently the impact he had upon the young Lakers roster during this past Ball possesses a rather unique and somewhat unorthodox shooting motion, the Summer League; where Ball helped turn a non-event into the event. His extremely unselfish approach to the game, united with outstanding court vision, led to him mechanics of which may not be suitable for opening his Summer League account in style, connecting with fellow Lakers stud Brandon Ingram on the very first play. This unselfish the NBA. nature, combined with a Magic-esque passing ability, has rubbed off and will continue to rub off on teammates. The way in which Ball releases the ball in his Ball, the first Laker to be named NBA Summer shooting motion will undeniably make it difficult League MVP, averaged 16.3 points and a for him to pull up while attacking off the dribble. league-leading 9.3 assists to go with 7.7 Problems also emerge when Ball is forced to rebounds and 2.5 steals. He even managed pull up to the right, something which we saw on to add to the Ball hysteria by wearing multiple more than one occasion during Summer League. brands’ sneakers, creating a media frenzy His natural shooting motion results in him which directly highlighted the limitations of bringing the ball back across to his left, making being tied to a single brand. The end result it easier for a defender to block. Experienced of Summer League, a Lakers trophy, proved defenders in the NBA, especially those who that Ball will be the key to their future offense, study their opponent, will surely utilise this to possessing an innate ability to run a fast- their advantage. This stand-out weakness, paced, modern NBA offense, the likes of would suggest that Ball is in fact suited to being ANDREW D. BERNSTEIN which Lakers head coach Luke Walton, helped the second-best player on the court behind GETTY IMAGES
page 13 page 14 the wonderful wizard of oz The arrival of Kyrie Irving in Boston was the epicentre of this summer’s hurricane of an “offseason”. Gone are the dog days of summer, where the greatest league in the world pulls down its shutters and closes shop for a few weeks of sun. The pace and unrelenting ferocity at which the basketball world has spun since the Dubs were crowned champs in June, has perhaps provided us with the first year-long NBA season. by Mike Miller And yet, in those few weeks off, so much has happened that we return to a league that looks significantly different from last year. L. Frank Baum’s 1900 classic, The Wonderful Wizard of Oz provides an interesting allegory that can be applied to the remarkable move that led to Kyrie ending up in Beantown. He represents just about all aspects and characters of the tale. He is, after all, a ball-handling Wizard from the Land of Oz. So let’s not dive down a rabbit hole (we wouldn’t want to mix metaphors now would we) and instead turn the page with Kyrie. Beware, the following article many utilise poetic license. MADDIE MEYER GETTY IMAGES
page 15 page 16 You’re not in Kansas a 28-point explosion in the team’s exit from the NCAA Tournament. And with that, Irving’s time at college was done. Adjusting to the NBA game is tough. It’s quicker, anymore more physical and you need to be smart in order to dominate. Kyrie seemed to have a handle on all these; Rookie of the Year honours in his first To understand our protagonist’s decision (to ease season, an All-Star in his second, the All-Star the comparison to Dorothy, let’s focus on the ruby MVP in his third; the youngster was undeniably in slippers – the wine and gold colourways of his the ascendency. signature Nikes), we need to at first understand where he came from. Irving’s father, Drederick However, his individual success was not played college ball at Boston University before translating into immediate team success, with embarking on a professional career in Australia. In the Cavs earning just 21, 24 and 33 wins across March 1992, Kyrie was born in Melbourne, where those seasons. Irving hardly had the tools around he lived until he was two. him to succeed though, with two coaches in that time; playing for a franchise which stalwart The family then uprooted and moved to New professional, Luol Deng, called “a mess” Jersey, and Irving set upon his path (his yellow brick road, if you will) to hoops stardom. Somewhat unfairly, the bulk of the blame and Basketball was in his blood - he grew up watching his dad play and attending camps at BU. His criticism fell at Kyrie’s feet. He’s one dimensional. How can you have a point guard who doesn’t Kyrie, already high school and junior/amateur career is jaw- droppingly impressive. State Titles. All American pass? Kyrie was evolving though. His scoring was never in question and his assists rose each of the disgruntled, was now cast aside. His GARY A. VASQUEZ honours. Team USA Gold medals. first three years. Yes, so did his minutes, but bear US PRESSWIRE in mind that his turnovers came down too. What is now being understood to be Kyrie’s general demeanour was treated as aloofness star eclipsed by By the fifth grade (10-11-years-old) BU and mental lapses were seized upon as examples of this guy just not getting it. Unsurprisingly, the overwhelming had already offered the youngster a rumours were abundant that Kyrie wanted out. In a time when a franchise should be nurturing shadow of the scholarship and it was clear that this (note – not pandering to) its star, having learnt from its previous mistakes, instead Uncle Drew greatest player of this was being surrounded by instability and chaos. kid was a star in the making. Hardly the environment to let a hoops head era. evolve. In 2010 he embarked on his brief college career at If I only had a brain The Tin Man needs a witness. The city’s heart, which he had been promised, belonged to another. the hallowed Duke University, under the guidance heart But Kyrie didn’t despair, he kept his nose to the of basketball deity, Mike Krzyzewski. Irving arrived Coming into the league, it was clear that this guy grindstone and continued to produce. Playing with a bang – averaging 17.4 points per game on was a stud. But let’s face it, most players drafted second fiddle to LeBron, the Cavs steamrolled 53.2% shooting, 5.1 assists, 3.8 rebounds and in the first round have been the alpha their entire And then, in the summer 2014, the unthinkable themselves in the Finals to face the otherworldly 1.5 steals across his first eight games – but in career. Despite the season derailing injury at happened. The King returned. Burnt jerseys were Warriors. In game one, facing off against freshly his ninth, a toe injury put the young star out of Duke, Irving was still the consensus number resurrected. The streets spilled over with adoring anointed MVP, Steph Curry, Irving matched him action indefinitely. Irving would make just two one pick, landing in a desolate Cleveland still (if not slightly hypocritical) fandom, Cleveland toe-to-toe. 23 points, 7 rebounds, 6 assists and 4 more appearances for the Blue Devils, including mourning the departure of LeBron. became Beliveland and the world became
page 17 page 18 steals. Perhaps most impressively though were his two blocks on the MVP, including one with 26 seconds left in the fourth with the score tied. The Lion’s courage The Boston front office finally parted with some of their war chest of assets to land Irving. An unprotected pick from Brooklyn, solid two-way changing winds of the league. In the book (spoiler alert), the Wizard was an Individually, Irving has achieved just about all ordinary man empowered by the faith others wing Jae Crowder and, the man who cemented put in him. Right now, Danny Ainge is that man. Then, in overtime, disaster strikes; a drive right there is to in the league. But LeBron played a his place in the hearts of the Boston faithful with Behind his curtain, pushing the Celtics into one against Klay Thompson. An awkward fall and an huge role in Kyrie’s overall success and in turn his incredible performance in the Playoffs, Isaiah of the most remarkable rebuilds in memory, (still) immediate grab of the left knee. Dreams, hearts perhaps took some of the credit due to his co- Thomas. with an abundance of assets at his disposal. and knees broken in an instant. star. Clearly, having been the lead all his life, he was not comfortable playing the supporting role. For the franchise to give up so much is a With such a great set-up and potential to reign Of course Kyrie’s redemption would come the supreme, don’t expect Kyrie to click his heels testament to their faith in Kyrie. It also means following June, when he showed the heart (and Despite being irked by the beta status, and by together anytime soon. that expectations will be incredibly high, not just some) to step up and nail the go-ahead bucket James’s constant babying of him, Kyrie knew from management and fans, but also from Kyrie in a Finals game seven. Proving that he could he had a good thing going on. That is until the himself. Having joined a team that had already handle the pressure and belonged on the game’s latest iteration of the decision raised its head. improved upon being the number one seed in biggest stage. With LeBron clearly not seeing eye-to-eye the East, Kyrie has challenged himself with being with management and the threat of his second the guy on a contender. EZRA SHAW departure growing more and more imminent by GETTY IMAGE the day, Kyrie had two choices. One; ride this season out, leaving the future of the franchise to the whims of LeBron and be left to pick up the pieces in a desolate wasteland, à la You don’t switch allegiances away 2011-14. Two; have the courage to take control of his own from the King, unless you’re going destiny and try to forge his own path as a leader of his own team. to make a claim on the throne. And so, in mid-July, Kyrie officially requested to be traded and fuelled enough offseason news and content to last the entire summer. A week later, on Tuesday 22 August 2017, Kyrie Irving Kyrie needs to have an MVP-calibre season. was sent to Boston. It’s certainly possible, but odds of 12/1 have the guard as an outside chance. Key to this The deal between the teamswas unexpected will be quickly developing a chemistry and to say the least, not since the Phoenix Suns understanding with the Celtics other haul this and Seattle SuperSonics (RIP) swapped Paul summer, Gordon Hayward. Westphal for Dennis Johnson in 1980, had the NBA witnessed a trade between the previous This shouldn’t be too difficult a transition, both season’s conference finalists. players possess skill-sets that should perfectly complement and play off each other’s. The Emerald City The Wizard Now Kyrie has arrived in a green land, glimmering with the sparkle of 17 championship trophies. He For this season, at least, the Celtics and Kyrie joins a team in the midst of an impressive rebuild will likely continue to play second fiddle to the and with enough assets and picks to be a title Cavs and LeBron. But Boston are geared up contender – maybe not instantly, but soon and to dominate the East for a number of years for a long time to come. to come, primed to endure and survive the CHARLES KRUPA ASSOCIATED PRESS
page 19 page 20 KELVIN KUO USA TODAY SPORTS New York and Los Angeles, the NBA’s two biggest markets, couldn’t be more different With the Carmelo Anthony era in New York the way up to the Knicks themselves. New York having now officially come to an unsuccessful lives and breathes basketball. For its incredible end in a trade saga that overtook much of last history, Madison Square Garden is even referred season, the Garden is far from Eden. It’s telling to as the “Mecca of basketball”. So in one of the that there are no whispers of any elite talent world’s major media hubs, with an owner willing from around the league lining up to take on the to spend and a culture that demands winning, mantle. In Kristaps Porzingis the Knicks have a what’s gone wrong? potential All-NBA talent that could seemingly be The NBA has changed. This generation of paired with anyone, and yet still nothing. players has proven that they have more agency Compare this to the Lakers. There is a badly in where they play than any that have come (read not at all) kept secret that over a year on before them. We’ve seen LeBron James up and from the retirement of Kobe Bryant, several leave the Cavs to play for Miami, until he decided of the very best players in the league are now to return home and it was (of course) on his looking to Los Angeles as a potential destination timing. We’ve seen Kevin Durant elect to leave for them to ply their trade. LeBron James, Paul Oklahoma City and play in the location and with George and Kevin Love have all been rumoured the players he saw fit. I could go on. But I won’t, in one way or another to have L.A. on their because the message is clear: the best players respective radars. With this upcoming season to in the league now have more leverage to pick up observe how the young roster that the Lakers and play wherever they want, with the players have constructed develops, next season we they think give them the best chance of winning. could see L.A. fast-tracked back into contention. At the same time, the growth of technology, As a Knicks fan I can’t help looking enviously online culture and digital platforms means that A TALE OF out West and asking why the bright lights of the necessity of playing in a major market in New York haven’t attracted any star talent order to maximise your endorsement and media since Carmelo Anthony joined the team in opportunities is simply no longer true to the 2010. Historically, NBA franchises in the ‘major same extent. This is played out in the top selling markets’ have been able to rely on their status jerseys, shoes and the size of endorsement and relative wealth to attract some of the deals. The money follows the talent far more league’s best talent like a magnet. The potential than the market in which they play. NBA junkies for lucrative endorsements that comes with the and international fans can watch any game they TWO CITIES level of exposure that being a star in a major want with League Pass - a huge shift from the media centre brings also represents the tangible days when fans were reliant on the TV schedule benefits of playing in the big cities. to govern which games they could watch and the players they’d get the chance to see. New York doesn’t just have earning power, it also has a proud basketball history - from it’s Demonstrative of the power of even “small playgrounds, high schools and universities, all market” teams to pull together contending by Nick Whitfield
page 21 page 22 rosters, we’ve seen Paul George and Carmelo the Knicks were simply no match for a Tim a trade. Rather than try and simply placate their Anthony team up with Russell Westbrook in Duncan-led Spurs team. franchise cornerstone for his one remaining Oklahoma City - one of the smallest markets season and have his $18 million salary come off in the NBA. The Bucks are building around the payroll, they gambled. Giannis Antetokounmpo, the Cavs have maxed As part of a four-team trade, the Knicks received out around LeBron James and San Antonio has Luc Longley and a broken down version of Glen built an unmatched consistency and culture of Rice, along with their bad contracts. Once it was excellence over the past couple of decades. clear a trade was going to happen, rather than In a similar vein, Dallas has been able to build try to take on expiring deals and shed salary that a player-first culture around Dirk Nowitzki, Pat way, those expensive courtside seats and the Riley is able to point at the beach and tap his CHRISTIAN PETERSEN always-on media culture demanded that the GETTY IMAGES rings on the table down in Miami, and Boston team attempt a quick-fire rebuild that ended in has those banners hanging from the ceiling. compromise. Since this time it’s been largely Whether it’s market size, culture or winning, the the same story over and over. Similar moves landscape has become incredibly competitive to lure the best players. either saw the team trade for or hand large (unmovable) contracts to Antonio McDyess, And back to the If New York was assessed just by the glitz and the glamour, the ‘city that never sleeps’ would be Steve Francis, Eddy Curry, Jerome James, Andrea Bargnani, Joakim Noah and Stephon Marbury. present, the Knicks high on any player’s radar. But that’s not where we are now. Accepting that the best talent can The Knicks have incessantly (and unsuccessfully) gambled on the health and / or form of former have alienated yet another of more or less choose where they want to play NBA stars and compromised themselves down – market size is obviously a factor still, but it’s the standings. Superstitious NBA fans might not as important as front office competence, even view how these moves worked out as commitment to winning, culture and how an somehow karmic for the Knicks treatment of their superstars in organisation treats its stars. It’s these metrics arguably their greatest ever player in Ewing. where the Knicks start to fall apart, when you compare this franchise to others. Sure there will The brief glimpses of success the Knicks have Carmelo Anthony seen since their 90s success (I would argue) still be an attraction for young players wanting to make a name for themselves (Porzingis allegedly have only gone to serve as mini 1999 playoff - a well-respected runs in that they built false hope and pushed the withheld his medical records from Philadelphia to engineer New York as his draft destination), team to go ‘all in’ when conservatism would have character among been better placed. In what looked like another but it all changes for established stars. So where did it all go wrong? I’m going to go way NATHANIEL S. BUTLER gamble of a move, the Knicks acquired Amar’e Stoudemire (and his uninsurable knees) in 2010 his peers - and demonstrated a GETTY IMAGES (way!) back to the last period of real consistency. but were actually rewarded with half a season of In 1994 the Knicks fell to the Houston Rockets MVP-level performance. The Knicks proceeded In the Summer of 2000 the Knicks traded in the NBA Finals and an inspired Hakeem Olajuwon, but as a perennial contender at that Patrick Ewing to Seattle, believing Latrell to trade most of the productive roster, barring Stoudemire, to acquire Carmelo Anthony. To fundamental lack Sprewell to be the future of the franchise. time, it felt like the Knicks would surely get another chance. It didn’t quite happen for the But why am I looking back this far? This trade marked the end of contention for the Knicks many, this was a sure sign the Knicks were back – one of the greatest scorers in the league, in of understanding franchise until an improbable run to the Finals as an 8th seed in the lockout-shortened 1999 and, looking back, is actually representative of the approach the Knicks have largely taken his prime and actively wanting to join the Knicks. The pairing never truly worked on the floor - a of the importance season gave the team false hope. This was a true mismatch of playstyles. But, regardless, a season characterised by unpredictability due since. Having been the face of the franchise since 1985, Ewing took exception to what he team led by savvy veterans overachieved their of building a culture to the sheer number of back-to-back games, way to 54 wins in 2013-14. When these veterans poor player conditioning and severely hampered training camps. Whilst an exciting playoff run, viewed as the disrespect shown to him in his twilight years once the franchise believed they left the following season, so did many of the wins. that players want to had their next star in Sprewell and agitated for be a part of.
page 23 RONALD MARTINEZ page 24 GETTY IMAGES Ewing isn’t the only legendary Knick to feel hard also played elsewhere. While the Lakers aren’t gamble and fast-track a rebuilding process done by. That same Sprewell that the Knicks likely to be competing for the top spots in the that has proven unsuccessful over and over saw as their post-Ewing future eventually left West this year, that hasn’t been the objective. again. As someone who’s followed New York the franchise in a cloud of ill-feeling. Just this And what of the Knicks? One of the key themes basketball closely for years, the desecration of past season the team attempted to embarrass of Charles Dicken’s novel of the same name past and present stars, PR gaffes and personnel Charles Oakley, a fan favourite from the of this article (A Tale of Two Cities) is the ever- mismanagement has become tiresome. There perennial contending Knicks teams of the 90s. present possibility of resurrection and this is are shoots of recovery however, and while this is where New York finds itself. Amidst all the doom unlikely to be a standout season for the Knicks – With Phil Jackson also running Carmelo’s and gloom, the Knicks have now parted ways it could be the beginning of the revival. name through the mud all season (ironically with Phil Jackson, which means Jeff Hornacek killing his trade value), and later even publicly For now, only one thing is certain. If the Lakers will be free to push the tempo and run his own discussing listening to trade offers for Kristaps are able to lure LeBron James, Paul George or system. As well as Carmelo played in the Big Porzingis, it’s hard to see why an All-NBA type any of the other elite players rumoured to be Apple, his presence and the unrelenting media talent would choose the Knicks over any of the circling L.A. next summer, New York fans will be speculation surrounding his inevitable and myriad options they have. It’s hard to imagine looking at their West Coast counterparts, asking eventual departure had become an exhausting they would genuinely believe the Knicks to be what might have been had they really committed burden. With Carmelo gone, Porzingis becomes equipped to help build a team around them that to rebuilding years ago. the young focal point and there’s a chance for a will really contend. more positive locker room and morale. So let’s turn to Los Angeles during this same The Knicks find themselves at a crossroads. period. Following their relative down period post- They can use this opportunity to take the baby Magic Johnson, the Lakers utilised the prime of Shaquille O’Neal. The team was also savvy enough to acquire a young Kobe Bryant, blend With Bryant gone, steps required to restoring the franchise’s reputation and start to build the kind of culture his talents with O’Neal and then build a team entirely around him following Shaq’s departure the franchise shed and environment that people actually want to to play in. Or they can continue to attempt to payroll, picked COREY SIPKIN – all to the tune of five championships (and GETTY IMAGES another two unsuccessful Finals appearances). Some may look at this comparison and simply see the Lakers as having had the superior up favourable talent over this time period – and that’s certainly true. But the key for me, taking this contracts and long-term view, is that even in the team’s down seasons (immediately post-Shaq and in the draft picks and last few seasons of Bryant’s career) the Lakers unreservedly stood by their star - something put themselves in the Knicks have consistently not done. When players in the NBA look at the Lakers and talk to the best position their peers that have played for the organisation, it makes a real difference. for next summer, Even beyond the two all-time talents, the Lakers were able to draw championship level where the real performances from Pau Gasol, Derek Fisher, Rick Fox, Andrew Bynum, Lamar Odom etc. action and prize And all of these players talk fondly of their time with the franchise and many of whom think of hauls can be made. themselves of ‘Lakers’ first, even when they
page 25 page 26 Last season turned out to be more exciting than many anticipated the Eastern Conference could possibly be. An entertaining regular season saw The Boston Celtics battle their way to the No. 1 seed, only for the Cleveland Cavaliers to overcome them on their home floor in the Conference Finals. It was a result that shocked no-one, but one that laid the foundation for what turned out to be a crazy summer, during which Boston swung for the fences, Cleveland replaced long-serving GM David Griffin and the Indiana Pacers gave up superstar Paul George. These moves rocked the league to its core and in the conference ruled by the King, there are now fewer challengers to the throne than ever. But thankfully those that do remain aren’t afraid of the task at hand, or of upsetting a narrative supposedly already written. Boston, after all, has a new prince in Kyrie Irving, who has more reason than anyone to want to topple the King. And he may actually be able to do EASTERN just that, with the help of Al Horford and Gordon Hayward. In Washington, where American nightmares are rapidly becoming reality, John Wall and co. have the power to bring long-dreamt dreams to life and may, at long last, have a team capable of securing 50-wins – a feat not accomplished in D.C. since the team was know as the Bullets. CONFERENCE In long-forgotten Milwaukee, everyone’s favourite Greek God, Giannis Antetokounmpo, is preparing for an MVP campaign, after he received a challenge from the legendary Kobe Bryant. While Toronto, Charlotte, Detroit, Miami and the Philadelphia 76ers may have what it takes to cause an upset or two along the way. So let’s take a look at the NBA’s lesser conference, as our writers preview the East ahead of the 2017- 18 season.
page 27 page 28 After two years trying to recapture the magic of their 60-win team, the Hawks are, once again, a mess. by Tom Atkinson There’s no easy way to say this: it will not be exceeded expectations but the team will still be a season to enjoy for Hawks fans. After ten in the lower rungs of the NBA. straight years of postseason basketball, Atlanta Comparing the talent Atlanta has with most is rebuilding and they have certainly committed other NBA rosters reveals a pretty obvious to it. The team traded Dwight Howard to mismatch and the Hawks have no particular Charlotte and let Paul Millsap walk without even strength. They have shooters in Babbitt, trying to re-sign him. To put the weakness of Muscala and Belinelli and rebounders in Atlanta’s roster in perspective, ESPN has the Dewayne Dedmon and John Collins. They have Hawks finishing with 27 wins, bottom of the a penetrator and playmaker in Dennis Schröder Eastern Conference and the entire league. and he could potentially take a significant step Many fans would say this rebuild has been forward with a bigger role this year. coming, with the team peaking, declining and However, the positives are badly outnumbered disbanding since the 60-win season in 2014/15. by the negatives. Many of these key players Horford and Teague departed in 2016 and now are either unproven in bigger roles, like Prince the Hawks are barely recognisable. or Bembry, or struggling with their roles, like Any hopes they have of success this year Bazemore. And while players like Ilyasova depend firmly on Dennis Schröder to run what and Dedmon have their strengths, they are promises to be a mediocre offense, because significantly inferior to last year’s frontcourt beyond him, the roster is bare. Schröder will of Dwight Howard and Paul Millsap. In fact the be leading a starting unit with Kent Bazemore, duo are inferior even to many of the weakest Taurean Prince, Ersan Ilyasova and Dewayne frontcourts in the league. Dedmon. But that is by design. The Hawks brought in Even the depth chart doesn’t look great, Travis Schenk, formerly of the Golden State although there are a number of young prospects Warriors, as their new general manager and that the Hawks fans will be happy to see more Schenk has quickly set about reshaping the of, namely DeAndre’ Bembry, Taurean Prince and Hawks roster. dunk king John ‘the Baptist’ Collins. A rebuild is indeed the best idea for the Of course, Atlanta does boast one of the best franchise. The core around Horford, Millsap and coaches in the league in Mike Budenholzer. With Teague had peaked and the addition of Howard CHRIS SCHWEGLER that in mind, it would be no surprise if the Hawks did nothing to elevate that ceiling; if anything, GETTY IMAGES
page 29 page 30 it brought that ceiling down. Things had started recent years that had begun to change. The deteriorating immediately after that 2014/15 team, led by fan-favourite Al Horford, was season and it became clear that the Hawks core putting up wins and delving into the playoffs. just couldn’t become a true contender. The marketing departmnet was making smart moves with great promotions; like Tinder Night to bring in more people - and even paying for The mediocrity the wedding of a couple who met on that night! The Hawks social media team was innovative and forward-thinking, adding to the appeal DeAndre Dennis Dewayne Ersan Jeremy had gone on long with funny gifs and top-notch emoji usage. The fanbase was being revived and crowds were enough and it was Bembry Schroder Dedmon Ilyasova Evans getting bigger because they knew they could go and see their Hawks and have a good chance at time to retool, to seeing a big old W. But now they are rebuilding. A new, amazing- look to the future. looking arena might be coming but if the team on the hardwood can’t put up wins, then the crowds We’ve seen many will undoubtedly drop, even with immediate- favourite John ‘the Baptist’ Collins destroying John Collins Jordan Mathews Josh Magette Kent Bazemore Luke Babbitt successful rebuilds rims night after night. All of that good work over recent years will start to reverse and the recently. The regression will get worse with every L they put up and every year they finish with a losing record. Philadelphia 76ers Aside from the hardcore, the already limited fanbase will lose its devotion and shrink; so the are threatening to rebuild threatens to do real damage. And yet it is the best idea. It is the only way the Hawks become elite (with can become relevant and competitive again. It is also the Hawks best chance of acquiring a Malcolm Delaney Marco Belinelli Mike Muscala Miles Plumlee Nicolas Brussino time). superstar who will breathe new life in the Atlanta fanbase. And so the fans need to patient. Dare I say it: they need to trust in the process, Atlanta’s process. The Philadelphia 76ers are threatening to become elite (with time). The Minnesota Either way, the 2017-18 season is setting up Timberwolves are already there after adding to be a tough one for the Hawks team and the Jimmy Butler to a core of Karl-Anthony Towns Hawks fans. The roster is straight-up bad but and Andrew Wiggins. After a few years at the Budenholzer’s coaching acumen might actually bottom, the Atlanta Hawks will hope to be in a lift Atlanta away from the very top picks and similar position, having drafted high-end talent that’s not what the fans want to see. Quinn Taurean Tyler Tyler Cook Prince Cavanaugh Dorsey that might be able to take them to the top. All in all, there are very few matchups in which Perhaps they’ll draft a superstar and those are Atlanta seems to have a good chance at victory. very much a rarity in Georgia; perhaps the last As a result, it seems like Hawks fans will have to one seen there was Dominique Wilkins. get ready to see their team put up more L’s than And yet, the rebuild comes at a bad time and the name of a Welsh town. Being a Hawks fan will undoubtedly hurt Atlanta. The franchise’s isn’t fun at the best of times. This year will be fanbase has been a consistent concern but in even worse.
page 31 page 32 Boston hit a home run this summer, raising the question: is banner eighteen just over the horizon? by Josh Coyne In March 2014, during the early stages of on the offensive end of the floor exponentially. Boston’s swift, accelerated rebuild, team owner With the move clearing cap space for the team Wyc Grousbeck pledged that ‘fireworks’ were and creating further opportunity to improve on their way. Similarly to almost every bonfire the roster, a sentence that would be uttered all night event that I’ve ever attended, the display summer in Boston was ‘it is a business after all’. was delayed and fans were left underwhelmed, The cold-hearted, business driven theme hoping for something much more explosive. continued in August, when wantaway All-Star This summer, with the team already way point guard Kyrie Irving was moved to Beantown, ahead of schedule, GM Danny Ainge and his in exchange for Jae Crowder, Croatian big staff set off the pyrotechnics with a series of man Ante Zizic, the 2018 Brooklyn Nets pick, bold transactions that overhauled a squad of a second round pick and most notably, Isaiah overachievers and acquired a collective that Thomas. Miscommunication and uncertainty includes two All-Stars. For every guy the Celtics clouded the deal, which became a prolonged lost, they received an arguably superior player debacle, eventually resulting in Boston now in return and may now be closer to presenting a able to avoid awkward Isaiah Thomas contract significant challenge in the race to the Finals. discussions and welcome an elite offensive talent at the tender age of 25, with two years left For Celtics fans it has been a summer of on his contract. confusion and heartbreak, in which they were expected to disconnect their heart from their There are several factors that will affect the way head. Each move carried logic and increased the deal looks when we look back at it in years the amount of talent on the team, but the fans to come. Thomas’s health is an obvious one, but experienced plenty of emotional turbulence. Irving’s ability to lead, Zizic’s contribution and whether or not Brooklyn can improve will mould The first difficult decision made by the front the long-term perception of the deal. office saw their longest tenured player and defensive ace, Avery Bradley, along with a The fact that the Celtics waved goodbye to second round pick, traded to the Detroit Pistons almost all of last year’s squad is remarkable, in exchange for 27-year-old forward Marcus considering their 53 win season, number Morris. Some within the organisation found it one seeding and Eastern Conference Finals difficult to let go of Bradley, who served as a appearance. It’s rare for a relatively young team, leader in the locker room and had improved faintly knocking on the door of the NBA Finals BRIAN BABINEAU GETTY IMAGES
page 33 page 34 to let so many guys walk. But Ainge and his more space for the above mentioned go-to stars colleagues believed that they could strengthen to create their own shots. the team with sufficient replacements. An underrated aspect of the team is the way Kelly Olynyk, Amir Johnson, Gerald Green, Jonas in which Horford can help those around him. Jerebko, James Young, Demetrius Jackson, Al is able to consistently create space and Jordan Mickey and Tyler Zeller all became free opportunity for teammates, as seen with the agents, leaving the roster dauntingly thin. The improved numbers of wings, such as Bradley, front office then began to look at how to reload. last year. Following a pick swap with the Philadelphia Perimeter defence hasn’t been an issue in recent Abdel Nader Al Horford Andrew White Aron Baynes Daniel Theis 76ers, Boston selected multi-faceted Duke years for Boston, which shouldn’t change with forward Jayson Tatum, powerful SMU standout Marcus Smart and Jaylen Brown potentially Semi Ojeleye, Kadeem Allen and Jabari Bird on taking on increased roles in the team. In the draft night. They then bolstered the team with interior, Baynes and Morris should add some last year’s draft stash Guerschon Yabusele, much needed steel. German forward Daniel Theis, former Nets guard Shane Larkin and Australian bruiser Aron Baynes. With these additions, they hoped to address ongoing problems that the team had To his credit, Stevens faced - rebounding and depth. Gordon Hayward Guerschon Yabusele Jaylen Brown Jayson Tatum Kadeem Allen Boston’s biggest free agency coup came in has a history of the form of swingman Gordon Hayward. The former Butler Bulldog reunited with his college making the most out head coach Brad Stevens, after leaving the Utah Jazz and politely declining the chance to of limited resources. join the Miami Heat. Together, the duo will try to redeem their NCAA Championship Game disappointment, leading the team alongside He previously helped flawed journeyman Irving and last year’s major signing Al Horford. Jordan Crawford earn the title of Player of the Week and has overachieved during each of his Kyrie L.J. Marcus Semi Shane Stevens now has a considerable amount of Irving Peak Smart Ojeleye Larkin seasons at the helm. Irving, despite playing with offensive weapons at his disposal with the roster LeBron James, has never fully benefited from that has been assembled. Last year’s addition the services of a widely revered head coach of Jaylen Brown and Horford spoke for how for an extended period of time. If the stars on much the organisation values adaptability. This the roster are willing to fully buy into Boston’s summer’s flood of versatile athletes further system, the results may speak for themselves. states the team’s intention to prosper among the The onus is now on Stevens to help convert the age of positionless, fluid basketball. wealth of talent into success. Schematically, options have broadened The litmus test when it comes to progress for substantially. Last year’s team relied far too Terry Marcus modern playoff teams is plainly unfair. Following Rozier Morris* heavily on the scoring of Thomas, who pulled the almost every move, the basketball world team to the finish line late in games on a regular speculates on whether it will be enough to push basis. The coaching staff will now hope that them past LeBron or the Western Conference Hayward, Irving and eventually Tatum will allow juggernaut that is the Golden State Warriors. them to dump the ball in a number of hands Whilst no move made by Boston this summer when a bucket is required. instantly pushes them past Cleveland, the The spacing on the floor should improve also, ambition to do exactly that is there for all to see. with more capable shooters in Morris, Ojeleye and an improved Brown. This in hand allows * Marcus Morris did not attend Media Day and is currently on trial along with his twin brother, Markieff Morris, for an incident back in 2014.
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