IBEROSTAR REINVENTS HOLIDAYS FOR ITS YOUNGEST GUESTS WITH 'STAR CAMP' - Mynewsdesk

Iberostar’s new children’s entertainment programme
                     encourages kids to have fun through exploration

         IBEROSTAR REINVENTS HOLIDAYS FOR ITS
           YOUNGEST GUESTS WITH ‘STAR CAMP’
   Iberostar Hotels & Resorts presents Star Camp, its new entertainment programme for
    children and teenagers that combines fun and value. A programme designed to
    transform the family holiday concept, it will be available at all Iberostar hotels from this
    summer onwards.
   An extensive programme of creative activities has been designed to enable children to
    develop all their talents and abilities, turning them into mini journalists, chefs, artists or
    film directors whilst they enjoy a unique holiday experience in a fun environment
    created especially for them.
Starting in 2018, Iberostar Hotels & Resorts’ youngest guests can enjoy a new activity
programme created exclusively for them. Star Camp, the recently launched leisure service, is
based on an innovative format combining entertainment and values.

The project is intended to put children’s rest and relaxation time to good use, offering them
more than 140 activities designed for entertainment that encourage children’s integral growth
and development based on values that also form part of the chain’s philosophy: cooperation,
empathy, healthy habits, the development of technological awareness, the value of diversity and
environmental care.

                                    With an appearance reminiscent of the Scout movement, this
                                    programme is rooted in pedagogical principles and applies
                                    Howard Gardner’s Theory of Multiple Intelligences, which
                                    includes a range of practices (linguistic, musical, logical-
                                    mathematical, interpersonal, intrapersonal, naturalistic,
                                    bodily-kinesthetic and spatial) for the correct development of
                                    a human being.

                                    More than 140 activities tailored for each age

The Star Camp kids’ activities are divided into 12 categories: physical leisure activities;
precision and accuracy activities; team sports; social events; group challenges; activities related
to the surroundings; artistic expression; creative handicrafts; board games, learning activities;
polyvalent activities and shows; scientific activities; and technology-based activities.

Children are grouped by ages and work on the intelligences and values in ways tailored to meet
their abilities and interests. The Monkeys group targets children aged between 4 and 7 years;
Dolphins is for those between 8 and 12 years; whilst 13 to 17 year olds are included in the
Eagles group.

With these new activities, the ‘stars’ of the new Star Camp will be able to hone their culinary
skills with a fun-packed cookery programme; discover their artistic side by forming teams to

recreate artworks in Art goes big time; put their senses to the test, just like in the trendiest
restaurants, guessing the ingredients in the dishes featured in the Sensory Menu; film their
own short movie; become journalists or publicists for the day or star in their own impromptu
videoclip; work with clay to bring out the artist in them; accept a Mission (im)possible, crossing
an obstacle course whilst blindfolded with only their fellow team members to help; take an Eco-
friendly Hike; dream up and create a robot; or work out how to get out of a Roomscape, to
name but a few of the myriad options.

What’s more, the educational initiatives for children on the Star Camp programme include one
day a week dedicated entirely to the oceans. These fun-packed days include activities such
as hunting for microplastics on the beach or handicraft sessions using recycled materials.
Throughout the day, the fun and games also provide an opportunity for learning about the
environment through play, as well as boosting the company’s commitment to sustainability,
reflected through its ‘Wave of Change’ initiative.

On arrival at the Star Camp, each child
will receive a kit containing equipment
that will enable them to live their
Iberostar adventure to the full and
identify them as a member of their
group. Once they have finished their
activities, the younger children in the
Monkeys and Dolphins groups will
stamp the ‘countries’ they have visited
(identifying the various intelligences or aptitudes) on their very own passport, whilst the older
children in the Eagles group will receive coloured bracelets for the various tasks (and
intelligences) they complete. In order to raise group awareness and encourage teamwork,
Iberostar has also created exclusive and personalised spaces for Monkeys, Dolphins and
Eagles, providing each child with a venue to meet up and have fun with young people of their
own age.

The new children’s activity programme, which will be on offer at all Iberostar hotels starting this
summer, will transform the family holiday concept thanks to an innovative mix of entertainment
and values.

All Iberostar Group actions include the essential task of raising sustainable development
awareness. The hotel chain is convinced that “it is people that move the world and bring about a
change of mindset”. This awareness-raising work extends to Group employees, the
communities in which the hotels are located, our suppliers, all our guests and, of course, all
young people, who hold the future of our planet in their hands.

About Iberostar

The Iberostar Group is a 100% family-owned Spanish multinational company based in Palma
de Mallorca (Spain). It has been operating in the tourist sector since 1956. With a sales network
covering 35 countries and a staff of more than 28,000 employees, the Group handles 8 million
customers a year. Hotels form the company’s core business, with a portfolio of 114 four and five
star hotels located in 17 countries on three continents. The Group has a further three business
units: the holiday Club known as The Club; its travel and incoming activities, managed through
the Almundo.com and World to Meet (W2M) companies respectively; and its real estate
business, operated through Iberostate.

The Iberostar Group is owned by the Fluxà family and chaired by Miguel Fluxà Rosselló,
founder of the Group’s current hotel unit and the Iberostar Hotels & Resorts brand.

For more information please visit: iberostar.com

                            Iberostar UK Press Office – Edelman
                                    Tel: (0)20 3047 2682
                           IBEROSTAREdelmanUK@edelman.com
                     Francesca Boden (Francesca.Boden@edelman.com)
                         Lottie Cooper (Lottie.Cooper@edelman.com)

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