How To Grow Your Business With Affiliate Marketing - A quick guide to connecting with thousands of publishers and driving traffic and sales to ...
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How To
Grow Your
Business
With Affiliate
Marketing
A quick guide to connecting with thousands of
publishers and driving traffic and sales to your business
1
What you will learn
Why you should start an
1 2 What is affiliate marketing
affiliate program
Introducing different About Grow powered by
3 4
publishers to work with Tradedoubler
2
1
Why should
With affiliate marketing, you can work with thousands of publishers, who can feature
your products and your brand on their sites. Instead of paying and hoping to drive
traffic to your site, affiliate marketing allows you to create a powerful network of
you start publishers who spread the word for you.
Affiliate marketing offers you a wide variety of campaign options. Simply choose the
the affiliate ones that work best for your brand. It’s a win-win model, where everyone benefits.
program?
This e-book will explain exactly how affiliate marketing works.
Want to start your own affiliate program? Click below to get in touch!
CLICK HERE
3
2
What is
Affiliate marketing is a type of performance-based marketing in which a retailer
rewards one or more partners (referred to as “affiliates” or “publishers”) for each
customer brought by the affiliate’s own marketing efforts.
affiliate Simply put, affiliate marketing is an internet-based sale and lead referral system where
companies that sell products or services online (advertisers) pay commissions to their
marketing? partners (affiliates) who promote their products or services.
The affiliate marketing model is purely performance
based as your affiliates will only receive commission for visitors that they refer to your
site than then go on to complete a specific action.
Therefore, as an advertiser, you do not take on any marketing risk (commonly
associated with other ad streams) and only pay for the benefits you receive, such as: a
sale, a newsletter registration or a download.
4
The major players in affiliate marketing
The advertiser The publisher The network The consumer
Also known as retailer, Also known as the This is the platform that A person who purchases
merchant or brand. This affiliate. This can be a connects advertisers goods and services for
is the business that wants website, a publishing with publishers. The personal use.
to improve their sales platform or an network provides tracking,
performance and attract influencer who will reporting, access to
more visitors. create content and publishers, payment
market the brand’s management, strategic
products. account management,
admin support and a
range of other services.
5
Low risk that can help you better your site overall. Some
examples of these include clicks, conversion
Paying for sales and leads (as opposed to rate, ROAS, ad impressions, sales information
traffic – clicks or views) means that affiliate and much more.
marketing is a very low risk marketing activity.
Your ad spend therefore will directly relate to Improves your image and
an acquisition (sale or lead) that drives revenue increases your presence
back into your business.
The benefits
By recruiting reputable partners to your
Cost-effective affiliate program, you can take advantage of
their vast audiences - often exceeding a few
of affiliate The main benefit of running an affiliate million active users. This level of exposure
program is that it is entirely performance- quickly enables you to build a recognisable
based. You only pay for sales or leads that brand online with very little effort. As your
marketing occur as a result of your affiliates’ direct
influence. Your affiliates are therefore highly
motivated to achieve this outcome as they
affiliates are trusted by their users, their
championing of your brand will improve your
reputation amongst your potential customers
only earn money when you earn money. which is, therefore, more likely to result in a
This reduces the inefficiencies often related sale or lead, after all, customers are more likely
to other channels where paid traffic doesn’t to trust a community or site that they visit for
convert to sales, but still incurs a cost. recommendations and advice regularly over
the brand trying to sell to them directly.
Easy to track
One of the major benefits of using affiliate
marketing is that activity is easily trackable.
Unlike other channels, each direct cost can
be attributed to the desired outcome of your
program. Furthermore, the Grow platform
provides you with useful statistics and insights
6
The benefits • Fixed cost per sale
• Good brand exposure
of affiliate • Outsourced management to
marketing expert networks
• Transparency
in summary • Independent validation
of activity
• Strong return on investment
7
3
Content
Exploring • Cash back and Reward Sites
• Voucher code
the different • Technology
Voucher PPC
types of
Types of
• Content and Bloggers affiliate
marketers
publishers • Emails and Newsletters
Cashback Email
• Social Media
Social
• Price Comparison Media
8
Cashback and Reward Sites
Cashback, reward or loyalty sites can be any kind of website that
offer people incentives to user a platform or programme many times
to work towards specific rewards.
The rewards will depend on the site, but can include collecting
points, getting cash-back or even making charitable donations.
Customers are likely to repeat a purchase and return to receive an
incentive when shopping through the cashback and reward sites.
This likelihood is the main driving force behind the success of loyalty
and reward programmes.
EXAMPLES:
• TopCashback
• Quidco
• EasyFundraising
9
Voucher Codes
Voucher code sites are websites that offer some kind of saving
to the customer.
This can be in the form of a certain percentage off the amount of
their purchase, an additional gift, a promotion code, free shipping or
any other sort of offer that incentivises someone to continue with a
purchase.
Voucher sites are very popular, and they offer brands a great
opportunity to attract new customers.
EXAMPLES:
• Vouchercodes.co.uk
• VoucherCloud
Want to start your own affiliate • Voucherbox
program? Click to get in touch!
CLICK HERE
• MyVoucherCodes [MVC]
10Technology
Technology affiliates offer many tools for you to attract new
customers and to improve conversions.
Technology affiliates can for example offer better advertising, by
displaying your adverts specifically to people who have already
visited your site.
They can help improving conversions on your site and re-engage site
visitors who have abandoned their carts before completing a sale.
EXAMPLES:
• Smarter Click
• Envolve Tech
• RevLifter
• Soreto
11Content and Bloggers
Content publishers include websites, blogs, forums and portals. They
monetise the traffic that comes to their site by sending users to an
advertiser’s page usually via either a banner or a text link.
Some of these sites are general interest and cover a wide range of
topics and aim to attract a broad audience and a high volume
of traffic.
Some sites are niche, in which case the traffic volume tends to be
lower, but they are more focused and therefore the conversion rate
(the amount of people that go from their site to make a purchase) is
often higher.
EXAMPLES:
• The Telegraph
• Money Saving Expert
• The Culture Trip
12Emails and Newsletters
Publishers have access to a huge database of user emails,
which they’ve built up over time. They regularly send offers,
tips, content or suggestions to their user base via email.
There is a lot of regulation in place to stop the email channel
from being abused. For example, all email addresses must
have been collected legally and all of those who are being
emailed must have proactively requested to receive an email
from the affiliate.
Email marketing is 40 x more effective for acquiring
customers than social media*, so it’s an excellent way to
attract more sales.
EXAMPLES:
• Known-media
Want to start your own affiliate • ESB Connect
program? Click to get in touch!
CLICK HERE
• Beesmart
13Social Media
Over the past few years, the popularity of social media platforms,
like Facebook and Twitter, has lead to the creation of a new breed
of affiliate who can send users to an advertiser’s site via their social
media account.
Instead of relying on readership or email addresses, these affiliates
have created communities of friends and followers across a variety
of different social media networks.
EXAMPLES:
• Ashleigh Money Saver
• Bargain Busy for busy mums
14Price Comparison
Price comparison websites let consumers look for a specific
product or service across a wide range of online merchants. This
gives them the opportunity to see prices side-by- side and select
the one that meets their needs.
Although price comparison sites don’t supply these products or
services themselves, they are affiliates to the brands by marketing
their products for them, offering extra information to consumers
and presenting them next to their competition.
EXAMPLES:
• Pricerunner
• Kelkoo
• Shopzilla
154 For advertisers and publishers, who want to grow their business,
About
Tradedoubler offers performance marketing and technology
solutions powering a unique network of connections.
Combining 21 years of digital marketing innovation and expertise, global
presence and a market leading technology platform we offer tailored
performance solutions based on your needs.
We have the technology and expertise to empower your success! Many big clients
have been with us for many years: Microsoft, HP, Accor Hotels, L’Occitane and
many more.
They chose us because we understand their business – globally – and help
them boost their sales.
Our top 100 advertisers have seen a constant growth of 40% with the
Tradedoubler platform over the past 2 years.
16JOIN GROW TODAY
Grow is a self-service, performance-based, affiliate marketing solution for small
businesses, startups, and accelerators.
We believe that it should be easy for every business to reach their target audience
without breaking the bank or sacrificing quality. Giving you access to marketing
opportunities that change the way you approach your audience, we put the necessary
resources at your fingertips, offering you countless avenues for development. Helping
you reach your goals in the most cost effective, fast, and simple way possible.
START NOW
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