Sponsorship opportunities - Be involved in one of Victoria's biggest celebrations - The Royal Children's Hospital Foundation
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Me and UooUoo
The RCH150 Anniversary Art Trail
Sponsorship
opportunities
Be involved in one of Victoria’s
biggest celebrations.
WWW.RCHFOUNDATION.ORG.AU/ARTTRAIL
For almost 150 years, The Royal In 2020, we will recognise the
Children’s Hospital (RCH) has extraordinary impact 150 years
provided world-leading of great care has had on the
children of Victoria. This is also
care to Victoria’s sickest and our chance to recognise the role
most vulnerable children and community members like you play.
young people. Your passionate support makes
excellence possible. Your generosity
Two doctors, William Smith and is essential to delivering the great
John Singleton, had a vision “to help care that RCH patients and their
sick and injured children at no cost families rely on every day.
to families”. In 1870, with the help
of a volunteer ladies committee, We hope you will help us celebrate
they established the Melbourne Free 150 years of great care in 2020 by
Hospital for Children. taking this special opportunity to
support the RCH150 Anniversary
Their vision continues today, Art Trail. We invite you to join us as
stronger than ever. The RCH remains we honour the hospital’s incredible
at the forefront of paediatric care in journey and the beloved place it holds
Australia. The RCH, along with its in the hearts of Victorians.
campus partners, is internationally
recognised for its paediatric The Hon Rob Knowles AO
treatment, teaching and research. Chairman
This is an incredible achievement The Royal Children’s Hospital
worth celebrating.
WWW.RCHFOUNDATION.ORG.AU/ARTTRAIL
150 Years of Paediatric
Excellence
Philanthropy and community
have been cornerstones of The
Royal Children’s Hospital since
our doors opened in 1870.
To celebrate 150 years of excellence
in paediatric healthcare in 2020, the
RCH is partnering with organisations,
local artists and community groups Trail sponsorship opportunities. As
to present a spectacular public art a sponsor, you’ll become a highly
trail across Melbourne and Geelong. visible member of our community
The sculptures featured on the trail and play an important role in
will be auctioned at the end of the changing the future of paediatric
event to raise funds to transform healthcare.
paediatric healthcare for generations
to come. I welcome your support.
Me and UooUoo: The RCH150 Peter Yates AM
Chairman
Anniversary Art Trail will be a large-
The Royal Children’s Hospital Foundation
scale outdoor community activity,
fostering a shared sense of pride in
the hospital while promoting health,
happiness and wellbeing. It aims to
engage an audience of over 150,000
families and visitors alike, inspiring
community members to be active by
walking a minimum of five kilometres
to visit unique art sculptures
exhibited across Melbourne and
Geelong.
To make this come to life, we need
your generosity. I invite you to secure
one of the RCH150 Anniversary Art
On behalf of the City of Melbourne, I Equity Trustees has the unique privilege am proud to endorse Me and UooUoo: of being a Principal Partner of Me and The RCH150 Anniversary Art Trail. UooUoo: The RCH150 Anniversary Art The art trail encourages curiosity and Trail. Philanthropy is a commitment showcases some of Melbourne’s best to the future and a celebration and attributes including our thriving arts and expression of hope. Join us in delivering culture scene and hidden laneway gems. positive change and stewarding 150 I encourage you to join me in supporting more years of paediatric innovation. this amazing initiative and help ensure The Royal Children’s Hospital can The Hon Jeffrey G Kennett AC continue to provide exceptional care for Chairman of Equity Trustees all children now and in the future. Sally Capp Lord Mayor of Melbourne WWW.RCHFOUNDATION.ORG.AU/ARTTRAIL
What is
Me and UooUoo?
In 2020, The Royal Children’s UooUoo (pronounced you-you)
Hospital (RCH) Melbourne has been created by award-winning
will turn 150 years young. Melbourne artist Alexander
Knox, who also created the iconic
To celebrate this incredible sculpture ‘Creature’ that stands in
milestone of great care, the the RCH main foyer. UooUoo’s shape
RCH Foundation, supported is loosely drawn from Australian
by Wild in Art, is bringing animals the wombat and dugong.
colour and creativity to the
streets of Melbourne and Join UooUoo on a colourful outdoor
adventure to help change the
Geelong with a spectacular
future of paediatric healthcare for
public art trail and fundraising generations to come.
auction.
Me and UooUoo will combine
Victoria’s renowned passion for
the arts and culture with a dash of
outdoor adventure, encouraging
individuals, families and businesses
to get moving and contribute to
the enduring legacy of the RCH for
future generations.
UooUoo by Alexander Knox
How Me and
UooUoo works
In December 2019, a public call out walking trail across Melbourne and
for artists will commence through an Geelong.
online submission portal.
When the art trail finishes,
UooUoo will become a Melbourne and Geelong will hold
special farewell weekend events
canvas for creativity as across both cities. Finally, the
artists will be invited to sculptures will be auctioned at
these exclusive events and take up
customise a 1.5 metre-tall
permanent residence with their new
sculpture. These designs will owners.
be presented to sponsors
By sponsoring or purchasing
who will select their own the sculptures, individuals and
unique UooUoo. corporations will contribute to this
major fundraising event for the
The 100 individually decorated hospital, ensuring the enduring
UooUoos will then find homes in legacy of great care for future
laneways, streets, parks and public generations.
spaces, forming two sections of a
October 2019 December 2019 January 2020 February 2020
Sponsor brand Public callout for RCH150 official UooUoo artist
association artists media launch designs selected
commences by sponsors
WWW.RCHFOUNDATION.ORG.AU/ARTTRAIL
N
Melbourne
S
Geelong
March – June September 2020 September – November 2020
2020 Sponsors’ special November 2020 Melbourne and
Sculptures preview event Art trail is live Geelong farewell
created by artists weekends and
auctions
Partner with us
Me and UooUoo is an exceptional opportunity to partner
with one of Victoria’s and Australia’s most respected and
well-loved institutions.
By becoming a sponsor, you’re helping support the future of paediatric
healthcare across our four pillars:
You’ll enjoy the benefits of:
Clinical and Equipment
scientific and • 15 months’ brand association
research technology with a much loved Victorian
institution
• association with a great cause
and milestone celebration
• high profile exposure
Leadership Patient
and staff and family • building new stakeholder
development centred care relationships
• meeting corporate social
responsibility objectives
• networking opportunities with
Artist impression only
likeminded organisations and
individuals
• engagement opportunities
for internal and external key
stakeholders
Our sponsorship opportunities offer
an excellent return on investment
and can be tailored to your
objectives and budget. We will work
closely with you to ensure your
business has the best opportunity
to support what promises to be a
highly visible project.
Partner benefits
$5m+ 25m+
media value media reach
15 150k 600k 250k
months of brand unique visitors social media
association families reach
* Projected targets
Sponsorship levels
MAJOR PARTNERS ASSOCIATE PARTNERS
$75,000* $35,000*
Our Major Partners will enjoy Our Associate Partners will enjoy
exceptional marketing and public association with a high-profile
relations (PR) exposure. It is an event that offers great stakeholder
exclusive category restricted to one engagement opportunities.
company per industry.
Benefits will include: Benefits will include:
Industry exclusive designation as a Major Your brand featured as an Associate
Partner Partner on marketing material, advertising
collateral, Art Trail events and on the RCH150
An exceptional amount of marketing and
Anniversary Art Trail App
exposure from the beginning to the end of
the Art Trail – from delivery phase to the Your logo featured as an Associate Partner
public trail, Farewell Weekend and on the plaques of the 100 sculptures on the
exclusive auction public trail
Extensive branding opportunities, including Your brand featured in the extensive, state-
marketing and advertising collateral, at wide PR campaign
RCH150 Anniversary Art Trail events and VIP tickets to launch, sponsor preview and
on the RCH150 Anniversary Art Trail App & sculpture auction events
Map
Your logo as a Major Partner on the plaques
of all 100 sculptures on the public trail
Artist impression only
Your brand featured in the extensive, state-
wide PR campaign
Access to digital and social media channels
VIP tickets to key events including launch,
sponsor preview and sculpture auction
Account management support
Post-event evaluation report
One individually designed sculpture.
WWW.RCHFOUNDATION.ORG.AU/ARTTRAILSCULPTURE SPONSORS IN-KIND SUPPORTERS
$10,000* Negotiable
Our Sculpture Sponsors have the Our In-kind Supporters will be
excellent opportunity to support this actively involved in getting the
initiative by sponsoring an individual sculptures from our manufacturers
sculpture that will be placed in a and artists to their place on the art
high-profile location on the art trail. trail. This is an opportunity to gain
maximum exposure in return for
Benefits include: the products and services you offer
in areas including media, transport,
15 month brand association with The Royal construction, hospitality and
Children’s Hospital, commencing October 2019
warehouse space.
Logo and descriptor on your sculpture plaque
Adoption certificate Benefits will be tailored to suit your
Brand exposure through marketing collateral organisation’s objectives.
and at events
Digital, social and media opportunities
Logo on the RCH150 Anniversary
Art Trail App
VIP tickets to launch and sponsor
preview events
* Plus GST
Artist impression onlyFor more information on becoming a
sponsor, please contact:
Grant Fraser
Sponsorship Executive, RCH Foundation
grant.fraser@rch.org.au
(03) 9345 6562
0481 902 380
www.rchfoundation.org.au/arttrail
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