L'ORÉAL CREA LOUNGE SERVICEPLAN SOLUTIONS CENSHARE ECOSPHERE DAYS SEPTEMBER 2018
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L’ORÉAL CREA LOUNGE SERVICEPLAN SOLUTIONS CENSHARE ECOSPHERE DAYS SEPTEMBER 2018
BUILDING BEST BRANDS
FACTS AND FIGURES OF THE GROUP
415 MILLION LARGEST 4,100+
Gross Income independent agency in Europe colleagues
62% 38 48 YEARS
of all clients are provided with an cities worldwide with organic growth
integrated service (incl. our preferred partners)
Ø 1,93 96 % LEADING
customer satisfaction in creativity, technology and media
recommendation quote of our
of the last 5 years
customers
CLIENTS OF THE GROUP
SERVICEPLAN GROUP
SERVICEPLAN MEDIAPLUS PLAN.NET SOLUTIONS
Integrated CSR & Green Media planning Online Marketing Intelligent Marketing Services
Marketing Marketing Media buying Online Media Internationalisation
Communication Sponsoring & Product Placement Mobile Marketing Central Brand Management
Sales Marketing Cooperations
Neuromarketing Performance Marketing Marketing Automation
Dialogmarketing / Corporate
Media research Social Marketing Media Production
CRM Communication
Design Innovations Digital Media Portale and Webseiten Marketing Process Consulting
Public Relations Content Geomedia Online Dialog / CRM Retail Marketing
Political Communication Start-up-Media Marketing Cloud Solutions
Campaigning Branded
Experience Design Entertainment
Employer Branding B2B Communication
Healthcare
Marketing
FACIT Strategic Market Research, User Experience Research and Consulting, Insight-Based Concept Developmen
SERVICEPLAN SOLUTIONS
INTERNATIONAL
8 15 230 35,000 Munich | Düsseldorf | Frankfurt | Hamburg | Leipzig | Nuremberg |
Milan | Paris | Lyon | Zurich | Brussels | Moscow | New York | Vienna |
COUNTRIES LOCATIONS COLLEAGUES JOBS Amsterdam |
ANNUALLY
WORLD IS DYNAMIC
AND COMPLEX
MANY EXTENSIVE LANGUAGES LOCAL INTER- TIME TO
PARTICIPANTS MASS MARKETS DEPENDENCIES MARKET
ON SHRINKING BUDGETS
We think that is enough of a challenge in itself. That is why we aim to make
it as easy as possible for our clients to implement
brand communications at a regional or international level.
OUR MISSION:
REDUCING
COMPLEXITY.
Intelligent systems and relevant strategies that streamline
marketing processes – have an impact that lasts
into the future.
INTELLIGENT MARKETING SERVICES
CENTRALLY MANAGED
» In IMS, all threads come together in the Digital Asset
Customizing & Management
one place: From briefing to project marketing material
editor
management including budgets and
production up to the playout of final data.
» Using the intuitive interface, everyone has
all the latest data from budget & job status, the CENTRAL
MANAGEMENT
latest image variants and templates or Managing content
and the entire
correction instructions to all final country Tracking approval workflow for
variants of a banner. & Reporting all output channels
» We call it Marketing Process Management Translation
Management
Web2Print
Marketing AutomationIMS SOLUTIONS FOR OUR CLIENTS
(SELECTION)
CSEU CREATIVE LAB L‘Oréal CreaLounge Pixels Marketing Suite
Marketing Steering, Reporting, Management, Briefing, Marketing Steering, Briefing,
Templating, Quality Gate Production and Controlling Marketing Material and Production,
Image and Video ManagementL’ORÉAL IMS IMPLEMENTATION
MISSION Efficiently implementing brand communication for all four business divisions of L'Oréal Deutschland in a brand-compliant manner - this includes adaptation, transcreation and technical tasks as well as pre-press and print management. CHALLENGE Static workflows and a plethora of agencies acting independently of one another can hamper the unified implementation of advertising media. SOLUTION Only the restructuring of the production and marketing processes was able to establish order for the brand and agency chaos. Our systematic CREA LOUNGE solution allowed us to slim down processes, centralize workflows and incorporate the remaining agencies into the system – change management included.
OUR SOLUTION » CREA LOUNGE is a centralised database system that keeps all information in one place thus rendering a local filing system unnecessary. » A holistic briefing template that is tailored to the client’s needs and requirements standardises the briefing process. It also ensures that the agency receives all necessary details regarding the assignment to get started right after the brief. » All assignments will be handled in BrandLab, censhare’s web user interface. Users can access BrandLab from every computer to keep track of their projects and be able to respond immediately to ToDos.
OUR SOLUTION » Each assignment will undergo every workflow step. When selecting the workflow target for a specific assignment the user can gather information regarding the status of the assignment, the responsible project manager, and the person currently working on the files. » Correction requests are always traceable as they are made directly through Brand Lab. Only the most recent or updated documents are stored, thus eliminating the risk of accidentally working on old files.. » A monthly report provides the project managers with detailed information about each completed assignment. It also helps to optimise the internal process as well as to track budgets and expenses.
CUSTOMERS BENEFITS
maximum transparency
clear overview
efficient customer-oriented
easily comprehensive compact
Cost saving
Uniform workflow Centralized storage
Simple documentation unique workprocess
analysable peer-to-peer connection
Mobile accessibleSTATUS QUO
4 divisions 28 brands
Intelligent
Marketing
Services
14.500 450
jobs per people
year involvedOUR SERVICES FOR L’ORÉAL
» Adaptation
» Transcreation
» Technology
» Final artwork/DTP
Implementation
» Media layout
» Lithography/3D
Systematic
efficiency » Monitoring/reporting
» Intelligent Marketing
Services
» Project management Consultation » Central database
» Quality assurance
» Production managementPRINT CAMPAIGN IMPLEMENTATION
TRANSCREATION & ADAPTATION
» Out of Home
» Retailer information
» Display window posters
Display cubes and stickers
» Cocktail booklet
for customers
» Prize draw » Cardboard stand-ups
for counters and display areasDIGITAL
» Retailer material
IMPLEMENTATION OF
DIGITAL CAMPAIGNS
TRANSCREATION &
ADAPTATION
» Bannering
Social and traditional websites
» Web design
» Online traditional
NewsletteringPOINT OF SALE
» Display window design » Boxes
» Sidewalk signage » Displays
» Instructional materialOUT OF HOME » Citylight
» Large-format posters
» TransparemciesEDITORIAL & ADVERTORIAL
» Advertorials
» Magazines for retailers and
brochures for customers
» Product catalogs for retailers3D » Implementation of 3D animations for advertising media, products and product outer packaging
SUCCESS STORY
“The total holistic concept and the
high level of technical expertise that
Serviceplan Solutions offers has
» Implementation of a slimmed down workflow impressed us. We will continue to use
this new structure to continue to slim
» Central database with over 820,000 assets to which all down our processes, thereby
authorized parties have access optimally managing our POS
measures across all brands.”
» Increased productivity and accelerated delivery times Irene Binder, Head of Purchasing,
L’Oréal Deutschland*
» More cost-effective and faster production of advertising media
» High level of satisfaction at L’Oréal, which has led other
markets, such as Belgium, implementing the Crea Lounge
Job Job
speed* quality*
3.8 /4 3.8 /4
* Source: press release of April 23, 2015KPI -THE MARKETING CURRENCY
Quality Time &
& speed availability
System
performance
Agency
Support
reaction corrections
timeREPORTING
MONTHLY REPORTING
CORRECTION
CYCLES
DASHBOARD LEAD TIMETHANK YOU!
GET IN TOUCH Mirko von Schlachta | General Manager m.vonschlachta@serviceplan.com T. +49 89 2050 4360 serviceplan-solutions.com | Reducing Complexity Serviceplan Gruppe für innovative Kommunikation GmbH & Co. KG Haus der Kommunikation, Brienner Straße 45a-d | 80333 Munich | Germany
REDUCING COMPLEXITY © 2018 | serviceplan-solutions.com
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