AUGUST 20-22, 2020 TCF CENTER DETROIT - usa.campus-party.org - Campus Party USA
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AUGUST 20-22, 2020
TCF CENTER
DETROIT
usa.campus-party.org
usa@campus-party.org
WHAT IS CAMPUS PARTY
TECHFEST IS
CAMPUS PARTY
DIVIDED INTO THREE
MAIN AREAS:
TECHFEST? THE EXPERIENCE
HALL
CAMPUS PARTY TECHFEST IS AN EXPERIENCE The EXPERIENCE HALL is the
OF EMERGING TECHNOLOGIES, bringing together millennials, place where one can touch and
students, professionals, geeks and skill improvement seekers for an interactive feel the latest technology and
festival of open innovation, creativity, science, entrepreneurship and entertainment. innovative trends.
Campus Party has been hosted around the globe more than 50 times – in more
than a dozen countries. The largest Campus Party event has more than 20,000 THE ARENA
attendees. This will be the FIRST-EVER Campus Party held in North America, The ARENA is the environment
taking place August 20-22, 2020 at TCF Center in Detroit, Michigan. creating the future. People,
networking, connectivity, training.
BE PART OF THE INAUGURAL U.S. EVENT A set of activities designed to
discuss and create the future,
IN THIS EXCITING AND EMERGING COMMUNITY. to grow, and to prepare for what
lies ahead. Innovation, science,
Campus Party TechFest serves to present cutting-edge technological
entertainment, creativity and
innovations and STEM-based activities that will transform future-facing global entrepreneurship at the center
economic sectors. Economists and scientists alike predict a technological of our attention to the content.
revolution surpassing anything the world has ever seen. AI, IoT, Automation,
Blockchain, Cryptocurrency and other future technologies will be the backbone
of new economies, new workforces and new metropolitan centers that will
forever change how we look at sectors like manufacturing, engineering, energy,
THE
training and workforce development. TECH VILLAGE
The TECH VILLAGE is where
THEMED SECTORS OF EMPHASIS INCLUDE overnight attendees stay. Campus
Party TechFest attendees can
•• Agriculture •• Defense •• Finance •• Telecommunications participate in activities taking
•• AI •• Energy •• Healthcare •• Transportation place 24 hours a day.
•• Automation •• Engineering •• Mobility •• Workforce Development
WHO ATTENDS BONUS
CAMPUS PARTY
On the last day of Campus
Party TechFest, we will open
The Experience Hall to the
TECHFEST?
public to allow further consumer
engagement as well as the
opportunity to invite the even
younger, next generation
of geeks to embrace your
Participants are Influencers (opinion leaders, web-celebrities), products, tools and
technologies.
Business Leaders, Executives, Entrepreneurs (start-up founders,
investors, mentors, accelerators), Talents & Innovators (skilled
students and young professionals), Fans (geeks, gadget fans,
early adopters of tech and behaviors), Corporate Sponsors and
Government & Public Institutions.
Campus Party has
70% Nearly 95% 650,000+
an outstanding Net
Promoter Score of 63 –
of past followers of
of past outperforming Fortune
participants are one-third attendees Campus Party 100 companies.
young adults are female. on Facebook
said they
between the and Twitter
would return.
ages of 18 and 30.
The majority of
participants, known as
Campuseros, will ‘live’
onsite – taking part in
activities that run nearly
24-hours per day.
WHY INVEST IN THIS 75% of millennials believe
UNIQUE & EMERGING
attending an event in
person has more impact
than taking action online.
COMMUNITY? 3 out of 4
Based on this community’s typical behaviors and tendency millennials prefer brands
who offer a unique
to defy the established consumer norm, it’s becoming experience over a product,
as well as value for
more and more challenging to engage them and equally as their money and great
critical to connect with them face-to-face. By participating customer service.
in Campus Party TechFest, you will experience three primary
benefits by tapping into this community. Millennials’ purchasing power
and brand preferences are
projected to reach $1.4
TALENT ACQUISITION trillion by 2020.
CONSUMER ENGAGEMENT
UNIQUE B2B ENCOUNTERS 74% of millennials
report they will switch to
a different retailer or
brand if they have a
negative experience.
MILLENNIALS WILL SOON BECOME THE LARGEST
LIVING GENERATION IN THE U.S., WHICH MEANS
THERE IS A GROWING NEED FOR BRANDS TO 60% of millennials stay
loyal to brands they
PIVOT THEIR SALES TACTICS AND MARKETING purchase.
APPROACHES TO THIS DEMOGRAPHIC.
WHY PAST PRESENTERS
DETROIT?
INCLUDE
•• Neil Armstrong
•• Sir Timothy Berners-Lee
•• Paulina Bozek
According to Forbes, Detroit is setting itself up to be the •• Vint Cerf
•• John Draper
next major player on the global tech scene. Automotive •• Al Gore
•• Rudolph Giuliani
companies are defining themselves as technology companies •• Stephen Hawking
•• Steve Wozniak
that manufacture cars. Technology-enabled solutions and
learning are at the core of Detroit’s workforce development. PAST SPONSORS
Michigan is attracting more and more Silicon Valley businesses looking to strengthen
INCLUDE
ties in the automotive industry. Automakers are working to reinvent themselves into •• Accenture
tech companies, making the future for opportunities in technology-related fields •• Alcatel-Lucent
in the region bright. In fact, 80% of responses from 100 Metro Detroit businesses say •• Apple
Detroit could become a technology leader nationally. •• Cisco
•• Coca-Cola
•• Facebook
•• Ford Motor Co.
•• Gillette
•• Google
•• HP
•• IBM
•• LG
•• Microsoft
•• Motorola
•• Nvidia
•• Nintendo
•• Oracle
•• Paypal
•• Samsung
•• SAP
•• Sony
•• Sun Microsystems
•• XBox
CONSIDER THE “What is the future of
Internet? Part of the
OPPORTUNITIES answer is whatever
those kids in the
Based on your strategic goals and objectives at Campus Party want
Campus Party TechFest, our team can create a unique to do; that is the future
experience for your brand. We want you to be in control of Internet.”
of your success. Vint Cerf, Internet Pioneer,
one of the founding fathers
Options include investing in a Geek Status or choosing from our a la carte of the Internet
menu of opportunities. By electing a Geek Status, your brand will benefit
from a number of baseline deliverables in addition to building your
package. Your Geek Status will also be associated with your brand whenever
promoted around the event.
“In the next 20 years,
approximately 30%
of jobs that exist
today will be replaced
by technological
solutions that do not
exist today.”
INVESTMENT INVESTMENT Peter Sondergaard, SVP
STARTING AT $5,000 STARTING AT $15,000 Research, Gartner Group
•• Geek Status on all promotions •• True Geek Status on all promotions
around the event around the event
•• Company logo on website, onsite •• Company logo on website, onsite
signage, mobile app signage, mobile app
•• 1 dedicated post on social channels
(Facebook, Twitter, Instagram)CONSIDER THE
OPPORTUNITIES
INVESTMENT INVESTMENT INVESTMENT
STARTING AT $25,000 STARTING AT $50,000 STARTING AT $75,000
•• Lead Geek Status on all promotions •• Star Geek Status on all promotions •• Master Geek Status on all promotions
around the event around the event around the event
•• Company logo on website, onsite •• Company logo on website, onsite •• Company logo on website, onsite
signage, mobile app signage, mobile app signage, mobile app
•• 1 dedicated post on social channels •• 1 dedicated post on social channels •• 1 dedicated post on social channels
(Facebook, Twitter, Instagram) (Facebook, Twitter, Instagram) (Facebook, Twitter, Instagram)
•• Opportunity to post company-supplied •• Opportunity to post company-supplied •• Opportunity to post company-supplied
video on social channels (Facebook, video on social channels (Facebook, video on social channels (Facebook,
Twitter, Instagram) Twitter, Instagram) Twitter, Instagram)
•• 1 email Brought to You By – your •• 1 email Brought to You By – your •• 1 email Brought to You By – your
company logo with link to website company logo with link to website company logo with link to website
•• Brand presence on onsite digital signage •• Brand presence on onsite digital
signage
•• Brand presence on 1 stage in The Arena
•• Publication of joint press release
around participation in eventMEET
MCI
MCI is the global leader in engaging and activating audiences. Our business
is founded on a simple human insight: When people come together, magic
happens. MCI USA is rapidly expanding its platform to deliver a robust set of
services including its Strategic Events, Meetings & Incentives (SEM&I) division,
which specializes in Strategic Event Management.
THE CAMPUS PARTY TECHFEST TEAM
SALES MARKETING OPERATIONS/LOGISTICS
Todd Gilmore Nicole Buraglio Donna Johnson
todd.gilmore@mci-group.com nicole.buraglio@mci-group.com donna.johnson@mci-group.com
972.349.5487 972.349.5565 202.684.0900
Brittany White
brittany.white@mci-group.com
972.349.7830
www.mcievents.comYou can also read
