COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018

 
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COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
BEIJING DESIGN WEEK 2018
COPENHAGEN GUEST CITY PRESENTS

     BEIJING DESIGN WEEK 2018   LIVING IS GIVING   COPENHAGEN GUEST CITY   1
COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
JOIN BEIJING DESIGN WEEK

Confederation of Danish Industry, the Royal Danish Embassy in Beijing        The event will naturally generate significant media interest across
and the City of Copenhagen invite your company to join the exhibition        China as well as abroad. The Exhibition will be promoted via Beijing
“Living is Giving” - a part of Beijing Design Week - from                    Design Week’s official social media platforms including WeChat and
25 September to 5 October 2018.                                              Weibo (more than 10,000,000 viewers). Moreover, to secure an even
                                                                             broader outreach, local PR agency have been hired to undertake
CONCEPT                                                                      online marketing.
The exhibition will be an exceptional opportunity for Danish companies
to showcase their products, concepts and solutions to the Chinese            WHO SHOULD JOIN?
market, including public decision-makers, businesses, investors and          The exhibition is relevant for companies providing products or
Chinese consumers. Beijing Design Week will attract around 5 million         solutions within:
visitors of which 300,000 are expected to visit the 751 art district area.
                                                                             -   Lifestyle
                                                                             -   Transport and urban spaces
                                                                             -   Healthcare
                                                                             -   Food
                                                                             -   Housing and construction
                                                                             -   Play and learning
                                                                             -   Tourism

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COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
PRACTICAL INFORMATION

PRICE                                                                    HOTEL AND TRAVEL INFORMATION
You can join the exhibition by signing up for one of the following two   After the registration deadline, the organizers will send out a travel
packages:                                                                proposal and suggest an exhibitor hotel. You are also welcome to
                                                                         organize your own travel and accommodation.
Standard package: DKK 50,000
–	Participation in the 10-day Living is Giving exhibition with a 10     REGISTRATION DEADLINE: 16 APRIL 2018
   square meter exhibition space inside the gas tank.
–	Design and basic construction of the space.                           CLICK HERE TO REGISTER
–	Company logo in the exhibition brochures.
                                                                         Registration conditions are in accordance with Confederation of Danish Industry’s terms of
–	Company logo on digital exhibition marketing materials and on-site
                                                                         participation in Export Promotion Events (read when clicking link).
   banners.
–	Participation of company representatives at the Grand Guest City
                                                                         CONTACT
   Opening Ceremony.
                                                                         Confederation of Danish Industry                       Royal Danish Embassy
Partner package: DKK 200,000                                             Thea Hammerskov                                        Nan Yang
–	Tailor made partner package for your company.                         teha@di.dk                                             nanyan@um.dk
–	Participation in the 10-day Living is Giving exhibition with a 40     +45 3377 3637                                          +86 (10) 8532 9978
   square meter exhibition area inside (or outside) the gas tank.
–	Design and basic set up for the exhibition area.                      City of Copenhagen                                     Royal Danish Embassy
–	Opportunities for each partner company to use other public areas      Tine Eriksen Green                                     Casper Freddie
   inside or outside the tank for event and promotion.                   tie@ofk.kk.dk                                          casfre@um.dk
–	Company logo appearing as exhibition partner on digital marketing     +45 2779 2133                                          +86 185 0168 0474
   materials, on-site banners and brochures.
–	Participation of company representatives at the Grand Guest City
   Opening Ceremony.

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COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
CONCEPT
COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
LIVING IS GIVING

Have a taste of Copenhagen. Try it out. Make it your own.                   We haven’t got a manual. We are here to share, learn and co-create
                                                                            ideas for sustainable lifestyles and liveable cities where what we give
As guest city to Beijing Design Week, we want to exchange ideas and         is more than what we take. We hope to learn a lot from our great
share the best of our city and our country with you. The lifestyle, the     sister city Beijing and we have designed everything we do to leave a
culture, the sustainable urban developments.                                mark.

But, more than anything we want to share a mindset. We want to              Our exhibition will live on as urban furniture in different parts of
celebrate living as giving. Giving kids every opportunity to thrive.        Beijing. In our Danish Downtown you can experience the latest from
Giving community space to unfold. Giving nature a place at the heart        Danish lifestyle brands, take home unique special editions and Dan-
of the city. Giving new life to what has once been used. Giving tradition   ish design essentials or try out Danish cuisine. We’ll create a mini
a new meaning. Giving attention to what is local and nowhere else the       library, a playground and an outdoor living room for the Qinglong
same. Giving a green city to generations to follow.                         Hutong. Or you can participate in workshops, masterclasses, talks,
Giving yourself a break.                                                    cultural performances and education labs where you’ll get tools and
                                                                            ideas to make your life and your city just a little bit better.

                                                                            Meet us in Copenhagen in Beijing.
                                                                            Join us in celebrating living as giving.

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COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
DOWNTOWN
COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
DANISH DOWNTOWN

The main exhibition becomes
a physical manifestation of
Copenhagen and bares abstract
references to the classical
medieval structure. Surrounded
by water and forrest.

Here a central walkstreet, a
main square, a small castle and
a few pocket parks define it
shape and layout.

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COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
PROTOTYPES
COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
PROTOTYPES

             The prototypes are urban spaces
             from Copenhagen given to Beijing.

             The prototypes connect
             Danish Downtown in 751 with
             the Qinglong Hutong.

             1. Library
             2. Walking Street
             3. Playground
             4. Outdoor Living Room
             5. Smart Home
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COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
PROTOTYPES

Reminiscences of urban spaces given to
Beijing. Walking Street that connects the
Danish Downtown with the area outside
the gas tank.

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4. OUTDOOR LIVING ROOM
Inclusive space for relaxation and togetherness

Partners

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5. SMART HOME
Intelligent buildings for new ways of living

Partners

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COPENHAGENERS
MINDSET

1. Give kids the opportunity to thrive.
2. Give community a space to unfold.
3. Give new life to what has once been used.
4. Give nature a place at the heart of the city.
5. Give tradition a new meaning.
6. Give attention to what is local.
7. Give a green city to generations to follow.
8. Give yourself a break.

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DISSEMINATION

                                                                               +

   1. Curator Statement   2. Meet the Copenhageners   3. Workshop   4. Cases

                                                                                   15
COPENHAGENERS

Eight Copenhageners recides
epicentres that create thematic
neighbourhoods.

                                  16
# Upcyling
3. GIVE NEW LIFE TO WHAT HAS ONCE BEEN USED   # Build without Waste
                                              # Circular Economy

          ?
                                                                 17
WORKSHOP / GIVE WASTE NEW LIFE

                                 +

                                     18
# Nature Feeling
4. GIVE NATURE A PLACE AT THE HEART OF THE CITY   # Biodiversity
                                                  # Social Sustainability

           ?
                                                                      19
# CO2-Friendly
7. GIVE A GREEN CITY TO GENERATIONS TO FOLLOW   # Climate Adaptation
                                                # Sustainable Behaviour

          ?
                                                                     20
# Healthy Urban Spaces
8. GIVE YOURSELF A BREAK   # Work-Life Balance
                           # Retreat

           ?
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EXHIBITORS
EXHIBITORS
                                        7       2       3       1
Exhibitors become “shop owners”
in different neighbourhoods and
with a proximity to one or two of
the “Copenhageners” who reside
in the city.

There are eight Copenhageners,
all of who embody one of the
eight curator statements:

1.   Give kids the opportunity
     to thrive.
2.   Give community a space
     to unfold.
3.   Give new life to what
     has once been used.
4.   Give nature a place at
     the heart of the city.
5.   Give tradition a new
     meaning.
6.   Give attention to what
     is local.
7.   Give a green city to
     generations to follow.
8.   Give yourself a break.

                                    5       8       6       4

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EXHIBITOR

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EVENTS
EVENTS

         The events connect Danish Downtown in
         751 with Danish Cultural Center in 798 as
         well as with Qinglong Hutong.

         1. Opening Day
         2. 797 Copenhagen Rd.
         3. The Distance That Ties Us Together
         4. Qinglong Hutong
         5. Partners
         6. Sustainable Urban Development

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1. OPENING DAY

Elements
VIP Ceremony
VIP Reception
Public Concert

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4. QINGLONG HUTONG

Elements
Tbd

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6. SUSTAINABLE URBAN DEVELOPMENT

Elements
Conference
Talks
Workshops

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PROGRAM
VENUES

                                  Danish
                                 Cultural
                                 Centre              751
                                                   Gas tank

                                             797
                                            Road
                                751
                             Skybridge
                    Design
                    Store

           Power
           Square

Qinglong
Hutong

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EVENT PROGRAM (TENTATIVE)

  Day/Venues              22/9                    23/9                  24/9                 25/9                26/9                  27/9                 28/9                  29/9                   30/9                    1/10                   2/10                    3/10                  4/10                5/10

                   Opening ceremony of
                                                                                       Copenhagen Guest    751 Design Festival
                    Beijing Design Week
                                                                                        City opening day      opening day
                            2018

                                                                                          VIP opening
                                                                                                                                                                             Public Program         Public Program         Public Program          Public Program          Public Program        Public Program      Public Program
   Gas Tank                                                                              ceremony and      Company program       Company program     Company program
                                                                                                                                                                               Theme Day              Theme Day              Theme Day               Theme Day               Theme Day             Theme Day           Theme Day
                                                                                           reception

                                                                  Symposium: Syntax                                                                                                                                                                                            Talks and
                                                                                                                                 Workshops: Green                              Talks and                                       Talks and
     Danish                               Opening of exhibition        for urban                           Sustainable Urban                         Theme Day on LGBT                                                                                                    presentations: The
                                                                                                                                 Tech lessons from                           presentations:      Music for, with and by     presentations:      Music for, with and by                          Symposium: IPR in
    Cultural                              'Copenhagen-Beijing       interventions in                         Development                               issues with film                                                                                                     Thinking Hand,
                                                                                                                                  Copenhagen in                            Copenhagen as film          children             Copenhagen as             children                                  design and fashion
     Centre                                    Parallax'           Copenhagen and                             Conference                                  screening                                                                                                      Craftsmanship with a
                                                                                                                                 Qinglong Hutong                                  hub                                     tourist destination
                                                                         Beijing                                                                                                                                                                                           human approach

   797 Road

                                                                                          Initiation of
                                                                                         Collaborative
   Skybridge
                                                                                          Artwork with
                                                                                         invited artists

                                                                                           Opening
  Power Square
                                                                                           concert

                                                                                                           Sustainable Urban     Sustainable Urban     Design talks in       Design talks in        Design talks in
  Design Store                                                                                               Development           Development       collaboration with    collaboration with     collaboration with
                                                                                                              Conference            Conference       751 Design Festival   751 Design Festival    751 Design Festival

                                                                                                                                    Study tours
                                                                                                           VIP Groundbreaking      Light festival
                                                                                                                                    Exhibitions          Study tours           Study tours            Study tours             Study tours            Study tours             Study tours           Study tours         Study tours
Qinglong Hutong/
                                                                                                           Sustainable Urban                            Light festival        Light festival         Light festival          Light festival         Light festival          Light festival        Light festival      Light festival
  Gehua Tower
                                                                                                             Development         Sustainable Urban       Exhibitions           Exhibitions            Exhibitions             Exhibitions            Exhibitions             Exhibitions           Exhibitions         Exhibitions
                                                                                                              Conference           Development
                                                                                                                                    Conference

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VISUAL IDENTITY
GRAPHICS

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LOGOTYPE
POSITIVE AND NEGATIVE VERSION

                                35
EXAMPLES OF IMPLEMENTATION

                             Copenhagen guest city presents

                             DEN SORTE
                             SKOLE                     FREE CONCERT
                                                       Power Square 751-D Park

                                                       October 28, 20:00

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EXHIBITION: GAS TANK, D-PARK

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主题        主宾        设计
HEME展览   GUEST城市        博览
XHIB -   CITY      DESIGN会
TIONS              EXPO

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ORGANISERS
ORGANISERS

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CURATOR TEAM
CURATOR TEAM

The Copenhagen guest city curator team consists of five creative pro-   andel was founded in 2016 as a creative collective with an interdisci-
fessionals from Copenhagen based creative collective andel and          plinary approach that combines nation branding, strategy, art direc-
Norm Architects with offices in both Copenhagen an Shanghai.            tion, design and architecture.

Mike Ameko Lippert                                                      The team has been responsible for development and implementation
Team Leader                                                             of the widely acclaimed Danish EXPO 2010 exhibition with the Little
                                                                        Mermaid.
Signe Bjerregaard
Art Director                                                            www.andel-andel.dk

Britt Gundersen
Design Director                                                         Norm Architects was founded in 2008.

Rasmus Rune Nielsen                                                     Works in the fields of industrial design, residential architecture, com-
Strategic Director                                                      mercial interiors, photography and art direction.

Linda Korndal                                                           www.normcph.com
Architect

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