COPENHAGEN GUEST CITY PRESENTS - BEIJING DESIGN WEEK 2018
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BEIJING DESIGN WEEK 2018 COPENHAGEN GUEST CITY PRESENTS BEIJING DESIGN WEEK 2018 LIVING IS GIVING COPENHAGEN GUEST CITY 1
JOIN BEIJING DESIGN WEEK Confederation of Danish Industry, the Royal Danish Embassy in Beijing The event will naturally generate significant media interest across and the City of Copenhagen invite your company to join the exhibition China as well as abroad. The Exhibition will be promoted via Beijing “Living is Giving” - a part of Beijing Design Week - from Design Week’s official social media platforms including WeChat and 25 September to 5 October 2018. Weibo (more than 10,000,000 viewers). Moreover, to secure an even broader outreach, local PR agency have been hired to undertake CONCEPT online marketing. The exhibition will be an exceptional opportunity for Danish companies to showcase their products, concepts and solutions to the Chinese WHO SHOULD JOIN? market, including public decision-makers, businesses, investors and The exhibition is relevant for companies providing products or Chinese consumers. Beijing Design Week will attract around 5 million solutions within: visitors of which 300,000 are expected to visit the 751 art district area. - Lifestyle - Transport and urban spaces - Healthcare - Food - Housing and construction - Play and learning - Tourism 2
PRACTICAL INFORMATION PRICE HOTEL AND TRAVEL INFORMATION You can join the exhibition by signing up for one of the following two After the registration deadline, the organizers will send out a travel packages: proposal and suggest an exhibitor hotel. You are also welcome to organize your own travel and accommodation. Standard package: DKK 50,000 – Participation in the 10-day Living is Giving exhibition with a 10 REGISTRATION DEADLINE: 16 APRIL 2018 square meter exhibition space inside the gas tank. – Design and basic construction of the space. CLICK HERE TO REGISTER – Company logo in the exhibition brochures. Registration conditions are in accordance with Confederation of Danish Industry’s terms of – Company logo on digital exhibition marketing materials and on-site participation in Export Promotion Events (read when clicking link). banners. – Participation of company representatives at the Grand Guest City CONTACT Opening Ceremony. Confederation of Danish Industry Royal Danish Embassy Partner package: DKK 200,000 Thea Hammerskov Nan Yang – Tailor made partner package for your company. teha@di.dk nanyan@um.dk – Participation in the 10-day Living is Giving exhibition with a 40 +45 3377 3637 +86 (10) 8532 9978 square meter exhibition area inside (or outside) the gas tank. – Design and basic set up for the exhibition area. City of Copenhagen Royal Danish Embassy – Opportunities for each partner company to use other public areas Tine Eriksen Green Casper Freddie inside or outside the tank for event and promotion. tie@ofk.kk.dk casfre@um.dk – Company logo appearing as exhibition partner on digital marketing +45 2779 2133 +86 185 0168 0474 materials, on-site banners and brochures. – Participation of company representatives at the Grand Guest City Opening Ceremony. 3
LIVING IS GIVING Have a taste of Copenhagen. Try it out. Make it your own. We haven’t got a manual. We are here to share, learn and co-create ideas for sustainable lifestyles and liveable cities where what we give As guest city to Beijing Design Week, we want to exchange ideas and is more than what we take. We hope to learn a lot from our great share the best of our city and our country with you. The lifestyle, the sister city Beijing and we have designed everything we do to leave a culture, the sustainable urban developments. mark. But, more than anything we want to share a mindset. We want to Our exhibition will live on as urban furniture in different parts of celebrate living as giving. Giving kids every opportunity to thrive. Beijing. In our Danish Downtown you can experience the latest from Giving community space to unfold. Giving nature a place at the heart Danish lifestyle brands, take home unique special editions and Dan- of the city. Giving new life to what has once been used. Giving tradition ish design essentials or try out Danish cuisine. We’ll create a mini a new meaning. Giving attention to what is local and nowhere else the library, a playground and an outdoor living room for the Qinglong same. Giving a green city to generations to follow. Hutong. Or you can participate in workshops, masterclasses, talks, Giving yourself a break. cultural performances and education labs where you’ll get tools and ideas to make your life and your city just a little bit better. Meet us in Copenhagen in Beijing. Join us in celebrating living as giving. 5
DANISH DOWNTOWN The main exhibition becomes a physical manifestation of Copenhagen and bares abstract references to the classical medieval structure. Surrounded by water and forrest. Here a central walkstreet, a main square, a small castle and a few pocket parks define it shape and layout. 7
PROTOTYPES The prototypes are urban spaces from Copenhagen given to Beijing. The prototypes connect Danish Downtown in 751 with the Qinglong Hutong. 1. Library 2. Walking Street 3. Playground 4. Outdoor Living Room 5. Smart Home 9
PROTOTYPES Reminiscences of urban spaces given to Beijing. Walking Street that connects the Danish Downtown with the area outside the gas tank. 10
4. OUTDOOR LIVING ROOM Inclusive space for relaxation and togetherness Partners 11
5. SMART HOME Intelligent buildings for new ways of living Partners 12
COPENHAGENERS
MINDSET 1. Give kids the opportunity to thrive. 2. Give community a space to unfold. 3. Give new life to what has once been used. 4. Give nature a place at the heart of the city. 5. Give tradition a new meaning. 6. Give attention to what is local. 7. Give a green city to generations to follow. 8. Give yourself a break. 14
DISSEMINATION + 1. Curator Statement 2. Meet the Copenhageners 3. Workshop 4. Cases 15
COPENHAGENERS Eight Copenhageners recides epicentres that create thematic neighbourhoods. 16
# Upcyling 3. GIVE NEW LIFE TO WHAT HAS ONCE BEEN USED # Build without Waste # Circular Economy ? 17
WORKSHOP / GIVE WASTE NEW LIFE + 18
# Nature Feeling 4. GIVE NATURE A PLACE AT THE HEART OF THE CITY # Biodiversity # Social Sustainability ? 19
# CO2-Friendly 7. GIVE A GREEN CITY TO GENERATIONS TO FOLLOW # Climate Adaptation # Sustainable Behaviour ? 20
# Healthy Urban Spaces 8. GIVE YOURSELF A BREAK # Work-Life Balance # Retreat ? 21
EXHIBITORS
EXHIBITORS 7 2 3 1 Exhibitors become “shop owners” in different neighbourhoods and with a proximity to one or two of the “Copenhageners” who reside in the city. There are eight Copenhageners, all of who embody one of the eight curator statements: 1. Give kids the opportunity to thrive. 2. Give community a space to unfold. 3. Give new life to what has once been used. 4. Give nature a place at the heart of the city. 5. Give tradition a new meaning. 6. Give attention to what is local. 7. Give a green city to generations to follow. 8. Give yourself a break. 5 8 6 4 23
EXHIBITOR 24
EVENTS
EVENTS The events connect Danish Downtown in 751 with Danish Cultural Center in 798 as well as with Qinglong Hutong. 1. Opening Day 2. 797 Copenhagen Rd. 3. The Distance That Ties Us Together 4. Qinglong Hutong 5. Partners 6. Sustainable Urban Development 26
1. OPENING DAY Elements VIP Ceremony VIP Reception Public Concert 27
4. QINGLONG HUTONG Elements Tbd 28
6. SUSTAINABLE URBAN DEVELOPMENT Elements Conference Talks Workshops 29
PROGRAM
VENUES Danish Cultural Centre 751 Gas tank 797 Road 751 Skybridge Design Store Power Square Qinglong Hutong 31
EVENT PROGRAM (TENTATIVE) Day/Venues 22/9 23/9 24/9 25/9 26/9 27/9 28/9 29/9 30/9 1/10 2/10 3/10 4/10 5/10 Opening ceremony of Copenhagen Guest 751 Design Festival Beijing Design Week City opening day opening day 2018 VIP opening Public Program Public Program Public Program Public Program Public Program Public Program Public Program Gas Tank ceremony and Company program Company program Company program Theme Day Theme Day Theme Day Theme Day Theme Day Theme Day Theme Day reception Symposium: Syntax Talks and Workshops: Green Talks and Talks and Danish Opening of exhibition for urban Sustainable Urban Theme Day on LGBT presentations: The Tech lessons from presentations: Music for, with and by presentations: Music for, with and by Symposium: IPR in Cultural 'Copenhagen-Beijing interventions in Development issues with film Thinking Hand, Copenhagen in Copenhagen as film children Copenhagen as children design and fashion Centre Parallax' Copenhagen and Conference screening Craftsmanship with a Qinglong Hutong hub tourist destination Beijing human approach 797 Road Initiation of Collaborative Skybridge Artwork with invited artists Opening Power Square concert Sustainable Urban Sustainable Urban Design talks in Design talks in Design talks in Design Store Development Development collaboration with collaboration with collaboration with Conference Conference 751 Design Festival 751 Design Festival 751 Design Festival Study tours VIP Groundbreaking Light festival Exhibitions Study tours Study tours Study tours Study tours Study tours Study tours Study tours Study tours Qinglong Hutong/ Sustainable Urban Light festival Light festival Light festival Light festival Light festival Light festival Light festival Light festival Gehua Tower Development Sustainable Urban Exhibitions Exhibitions Exhibitions Exhibitions Exhibitions Exhibitions Exhibitions Exhibitions Conference Development Conference 32
VISUAL IDENTITY
GRAPHICS 34
LOGOTYPE POSITIVE AND NEGATIVE VERSION 35
EXAMPLES OF IMPLEMENTATION Copenhagen guest city presents DEN SORTE SKOLE FREE CONCERT Power Square 751-D Park October 28, 20:00 36
EXHIBITION: GAS TANK, D-PARK 37
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主题 主宾 设计 HEME展览 GUEST城市 博览 XHIB - CITY DESIGN会 TIONS EXPO 39
ORGANISERS
ORGANISERS 41
CURATOR TEAM
CURATOR TEAM The Copenhagen guest city curator team consists of five creative pro- andel was founded in 2016 as a creative collective with an interdisci- fessionals from Copenhagen based creative collective andel and plinary approach that combines nation branding, strategy, art direc- Norm Architects with offices in both Copenhagen an Shanghai. tion, design and architecture. Mike Ameko Lippert The team has been responsible for development and implementation Team Leader of the widely acclaimed Danish EXPO 2010 exhibition with the Little Mermaid. Signe Bjerregaard Art Director www.andel-andel.dk Britt Gundersen Design Director Norm Architects was founded in 2008. Rasmus Rune Nielsen Works in the fields of industrial design, residential architecture, com- Strategic Director mercial interiors, photography and art direction. Linda Korndal www.normcph.com Architect 43
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