Horse of the Year Show - Sponsorship 2017 Partnership Proposal - British Show Horse Association
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Horse of the Year Show Sponsorship 2017 Partnership Proposal
“The World’s • Iconic British sporting event held annually in October Most Famous • Drama, emotion, prestige and fierce equestrian competition Horse Show” • Sell-out performances year-on-year of 60,000 visitors
History & Location
• Established in 1949 and upholding over 65 years of heritage
Horse of the Year Show maintains its supremacy as one of
the most renowned equestrian sporting events.
• Centrally located at the NEC, Birmingham in the UK with 19.5
million people within 90 minutes.
• Adjacent to the Birmingham International Airport, Horse of
the Year Show can welcome international visitors with ease.
Audience Demographics
• Executive Wealth, Mature Money and Countryside
Communities account for approximately 60% of the
audience
• 83% ABC1 audience
• Over 70% aged as a prime buyer: 35 – 64yrs
• 78% of the show visitors own or loan a horse
Marketing and Advertising 11,000 HOYS Programmes 100 members of national, regional and equestrian press Social Media followers of approximately 289,600 Advertising in publications reaching a total circulation of 5.6 million Monthly newsletter sent to an active audience of 26,635 Live Streaming - 2016 2,155,733 minutes viewed 85,721 unique views – Making HOYS the most viewed Live Streaming programmes from a British Showjumping Show 4,822 views at peak time
Riding Horse of the Year
• Introduced to the Horse of the Year Show timetable in 1986, the Riding
Horse is a prestigious and renowned class and an established part of
the timetable.
• Around 800 horse/rider combinations try to qualify for their chance to
contest either the Small or Large Riding Horse of the Year at Horse of
the Year Show, making this class a well supported year round.
• The Small and Large riding horse competitors compete for the top two
places in their section in order to challenge to be crowned the Riding
Horse Champion later on in the day on the popular afternoon
performance.
• This sponsorship package provides you with the opportunity to
entertain guests in hospitality overlooking the Andrews Bowen
International Arena, alongside attending the show for the duration with
individual sponsor badges. Advertising opportunities at the show are
available.Riding Horse of the Year Package
Naming Rights ‘Sponsors Name’ Small Riding Horse of the Year
‘Sponsors Name’ Large Riding Horse of the Year
‘Sponsors Name’ Riding Horse of the Year Championship
Hospitality 4 x VIP Hospitality Invitations for Sunday Daytime
Parking 2 x VIP Car Parking Passes For Sunday
Accreditation 2 x Individual Sponsor Badges - Access into the show for the duration including access into the sponsors only areas and dedicated
seating in the Andrews Bowen International Arena, TopSpec Arena as well as access to the Champion’s Bar and Retail Village
Tickets 6 x Premium Ringside Sunday Daytime Tickets
Additional Programme Credits
Inclusions Scoreboard Credits
Commentary Notes – sponsors notes to be announced during sponsored championship
Opportunity to present Horse of the Year Show trophy/prizes to the winner of the championship
Opportunity to provide additional sponsor branded prizes
Presentation photograph
Sponsorship support including PR and press office
Sponsorship Fee £9,950 + VAT
Payment Terms Payment schedule to be agreed with all payment prior to the show
* All times and dates subject to changeCob of the Year
• Part of the Horse of the Year Show timetable since 1949, the Cob of the
Year is a prestigious and renowned Championship taking place on
Saturday of the Show.
• Throughout the 2016 season over 830 horse/rider combinations tried to
qualify for their chance to contest either the Lightweight or
Heavyweight Cob of the Year at Horse of the Year Show, making this
class a well supported year round sponsorship opportunity with naming
rights across the qualification series.
• The Lightweight and Heavyweight Cob competitors compete for the
top two places in their section in order to challenge to be crowned the
Cob of the Year Champion later on in the day on the popular Saturday
evening performance.
• This sponsorship package provides you with the opportunity to
entertain guests in hospitality overlooking the Andrews Bowen
International Arena, alongside attending the show for the duration with
individual sponsor badges. Advertising opportunities at the show are
available.
* All times and dates subject to changeCob of the Year Package
Naming Rights ‘Sponsors Name’ Lightweight Cob of the Year
‘Sponsors Name’ Heavyweight Cob of the Year
‘Sponsors Name’ Cob of the Year Championship
Class Date & Time Saturday 8th October 2016 in the Andrews Bowen International Arena: Lightweight Cob 06:45*, Heavyweight Cob 08:10*,
Cob of the Year Championship 20.05*
Hospitality 4 x VIP Hospitality Invitations for Saturday Evening
Parking 2 x VIP Car Parking Passes For Saturday
Accreditation 2 x Individual Sponsor Badges - Access into the show for the duration including access into the sponsors only areas and dedicated
seating in the Andrews Bowen International Arena, Secondary Arena and Retail Village
Tickets 6 x Premium Ringside Saturday Daytime Tickets
Additional Programme Credits
Inclusions Scoreboard Credits
Commentary Notes – sponsors notes to be announced during sponsored championship
Opportunity to present Horse of the Year Show trophy/prizes to the winner of the championship
Opportunity to provide additional sponsor branded prizes
Presentation photograph
Sponsorship support including PR and press office
Sponsorship Fee £10,704 + VAT
Payment Terms Payment schedule to be agreed with all payment prior to the show
Please note: Signage manufacturer is an additional charge for the sponsor, Grandstand Group are happy to organise the signage production with the preferred supplier and all costs will be
charged back to the sponsor
* All times and dates subject to changeCharl
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