Honos HVMC Racing | 2021 Season Review - RideHVMC
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Honos HVMC Racing | 2021 Season Review
COREY ALEXANDER | Year End Note
Hello,
1 This deck is meant to offer an overview of all we’ve
accomplished together throughout the 2021 season
both on and off the race track. You will find a variety
of stats and some of the years highlights that I found
particularly monumental.
Whether it’s on the track, TV, social media, or on the
road around the USA - representing you and your
brand is truly an honor. Your continued support is
greatly appreciated.
Thanks and yours truly,
Corey Alexander
Team Owner / Rider
Honos HVMC Racing | 2021 Season Review
Season Highlights
A year of trials and tribulations
1 Double Win In
Washington
2 Last Lap Victory
In Virginia
3 Unforgettable 9/11
Memorial Tribute
Corey persevered through 110+ After finishing second on For the 20th anniversary of the
degree weather on both days of Saturday at Virginia International September 11th attacks we unveiled a
the Washington round at The Raceway, Corey came out special “Engine 23” tribute livery. Special
Ridge Motorsports Park. victorious during a last lap clash thanks to Alpinestars for a custom suit
with championship competitor and Drippin Wet Designs for the graphics.
Corey started from 6th on the grid Jake Lewis.
to showcase dominating victories We were able to race with the special
in race one and two as well as Both riders nearly ran wide off the livery on September 11th at New Jersey
notching a career best 6th place edge of the track in the last few Motorsports Park but also raise over
finish in the Sunday Honos turns rubbing elbows all the way $6,000 for the Honor365 Foundation
Superbike race. to the finish. Corey was able to go through t-shirt sales, sponsored by
2-1 on the weekend. Maxima Racing Oils.
Click here for a video highlight.
Click here for a video highlight. Click here for a video highlight.
Honos HVMC Racing | 2021 Season Review
Season Highlights
A year of trials and tribulations
4 Doffo Winery
Collaboration
5 Team Transporter
Expansion
6 Superbike Podium
Heartbreak
Corey and the folks at Temecula, Just prior to the start of the During monsoon-like weekend at Barber
California based Doffo Winery season our team was fortunate Motorsports Park for the final round of
worked to create a limited edition enough to have the opportunity to the season Corey found himself in
wine labeled with an illustration of upgrade to a tractor-trailer contention for his first ever HONOS
the #23 HONOS HVMC ZX-10RR. transporter. This allowed for a Superbike Podium.
larger paddock presence of over
The wine dubbed “Tinto Ventitre”, 1000 sq. feet and a more Unfortunately with two laps remaining
was made available in limited professional overall presentation. and worsening conditions, a small error
quantities for fans and customers saw those possibilities disappear with
to purchase with great interest. The 53 foot trailer also acted as a Corey sliding off into the grass.
rolling billboard for our teams
Click here to read the release. partners throughout the 15,000 Click here for a video highlight.
miles it travelled nationwide.
Honos HVMC Racing | 2021 Season Review
Overall Numbers
9 Events, 35 races, 1 Rider
3 Wins
3 Podiums
2 Pole Positions
6th Place Best Finish Superbike
3rd Stock 1000cc Championship
3rd Superbike Cup Championship
Honos HVMC Racing | 2021 Season Review
Social Highlights
Coverage through various social medias
Honos HVMC Racing | 2021 Season Review
Overall Reach
Stats from our team & MotoAmerica
Corey’s Instagram alone garnished 3.2M
impressions (+44% YTD), 11.4K avg. daily, with
a total reach of 2.23M (+68% YTD) earning a
27% increase in overall audience size
33.2K 18.7K
@corey23alexander @corey23alexander
Audience Summary via Corey’s Social Channels
3K 2.5K
@corey1alexander Corey Alexander
Corey’s visibility via mentioned posts on
MotoAmerica’s social channels YTD
553,397 692,645
Facebook Impressions Instagram impressions
50,350 32,256
Minutes of video watched Instagram engagements
Mentions of Corey across various web
based media outlets and news sites
295+ 65,082,826 Detailed Data & More Stats
Web Mentions Web Reach
Available Upon Request
Honos HVMC Racing | 2021 Season Review
Media Highlights
Coverage through various outlets
Honos HVMC Racing | 2021 Season Review
Overall Viewership
Both TV Coverage & Online Streaming Sources:
Fox Sports rating via Nielsen. MAVTV
ratings (Supersport) via 605 Platform.
Both HONOS Superbike and Supersport classes were International:
broadcasted on TV this season. Corey participated in all Partial ratings shown, other countries
and networks TBA.
Superbike races as part of the Superbike Cup and Richie
Escalante represented in the Supersport Class. De nitions:
AA = Average Audience, the average
number of viewers watching at any
Average Linear TV Per Even given time.
333,427 - USA AA Households
429,603 - USA AA P2+ HH = Households
391,657 - GLOBAL AA Households (est) P2+ = Number of viewers in the
504,882 - GLOBAL AA P2+ (est) household over 2 years of age.
The Stock 1000cc class doesn’t receive the same TV
coverage as Superbike but its Youtube & Streaming
viewership numbers are still very strong thanks to highly
competitive racing and large global fanbase.
Average Digital Views Per Event
73,000 - Live Streaming & SVOD Video Views
651,845 - YouTube Video Views
29,518,199 - Social Media Video Views
MotoAmerica Live+ is the series’ in-house
live streaming service. It’s available via web
Season Digital Stock 1000cc Class browser, iOS / Android Apps, or RokuTV.
900k+ - MotoAmerica YouTube Video Views
Stats via MotoAmerica
Honos HVMC Racing | 2021 Season Review
fi
t
MotoAmerica 2021 Event Review
Circuit of the Americas WeatherTech Raceway Laguna Seca
CANCELLED July 9th – July 11th - Spectators: 33,316
Michelin Raceway Road Atlanta Brainerd International Raceway
April 30th – May 2nd - Spectators: 20,919 July 30th – August 1st - Spectators: 13,456**
Virginia International Raceway Pittsburgh International Race Complex
May 21st – May 23rd - Spectators: 16,375** August 13th – August 15th - Spectators: 18,303
Road America New Jersey Motorsports Park
June 11th – June 13th- Spectators: 35,111 September 10th – September 12th - Spectators: 18,431
The Ridge Motorsports Park Barber Motorsports Park Wampum, Pennsylvania
June 25th – June 27th - Spectators: 11,133** September 17th – September 19th - Spectators: 15,536* rain Millville,
New Jersey
** No Event Prior Year
Elkhart Lake, Wisconsin
Alton,
Virginia
Event Attendance Brainerd, Minnesota
2021 Total: 182,580
26% Average event increase YOY
Braselton, Georgia
Shelton, Washington
Leeds, Alabama
Austin, Texas
Monterey, California
Honos HVMC Racing | 2021 Season ReviewContent Creation Videography: © Sam Thurman Films - @samthurman_
Video & photo for your usage Photography: © Brian J Nelson Photography - @brianjnelsonphoto
Throughout the 2021 season our team videographer and
photographer produced hundreds of photos and over three
dozen videos. All of this content is free for your use across
social media platforms and we encourage you to utilize it!
Click HERE For 2021 Content
Honos HVMC Racing | 2021 Season ReviewWith that in mind,
what can we build for the future?
E: Corey@ridehvmc.com
P: 845 – 667 - 6466
W: ridehvmc.com
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