Holiday by Thomas Cook Airlines - 2019 Media Kit - Ink Global
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Holiday by Thomas Cook Airlines 2019 Media Kit
OUR MAG AZIN E
Holiday by Thomas Cook Airlines is the inflight
magazine for one of the best-known and most
established brands within the travel industry.
Published quarterly and distributed in every seat
pocket on all Thomas Cook Airline flights, it reaches
an audience of more than 9 million people a year.
The magazine features 124 pages of vibrant design,
breathtaking photography and exciting travel
stories for people who are looking for unforgettable
experiences across Thomas Cook’s global network.
Inside Holiday, you’ll find features on food, drink,
adventure, nature, wildlife, culture, hotels and hot
trends on the ground – anything and everything to
inform and inspire passengers’ travel and lifestyle
decisions, all designed to shine a spotlight on
Thomas Cook’s incredible destinations.
Sarah Neish
Editor
6 FAC T S ABOU T T R AV E L ME D IA 1 Air passenger numbers will double over the next 20 years (Source: IATA) 2 82% have read the inflight magazine in the last 12 months (Source: GPS) 3 Travel media has the most affulent readers in the world (Source: Gfk) 4 Inflights is the most positive place for inspiring media (Source: SITA) 5 Travel media reaches real people without any digital distraction 6 Advertising recall is nearly 50% higher inflight than on the ground
ABOU T T H E AIR L IN E Thomas Cook Airlines is one of the biggest leisure airlines in the UK, and an integral part of the Thomas Cook Group - the world’s most established name in travel. Thomas Cook Airlines operates over 14 airports across the UK, flying more than 9 million passengers to 67 destinations worldwide. Travel is important to Thomas Cook’s passengers. The sector is remarkably resilient, with most customers feeling that a summer holiday is the very last thing they would give up in tough economic times.
O U R AUD IEN C E
7% DIVORCED 14% 7% < 18 YEARS
72% COUPLE 48% FEMALE
55-64 YEARS
13% 18-24 YEARS
21% SINGLE
MARITAL
GENDER AGE
STATUS
17%
23% 25-34 YEARS
44-54 YEARS
52% MALE
24% 35-44 YEARS
K E Y S T AT IS T IC S
42%stay over
63%
stayed in a
29%
bought jewellery
82%
always read
58%
of Thomas Cook
66%
of Thomas Cook
11 nights per 4 or 5 star hotel worth more than the inflight passengers are passengers think
year in hotels last year ¤1,500 last year magazine likely to be about their
influenced on next trip while
their choices by travelling
inlfight magazines
A DV E RT IS ER S Mitsis Hotels Palladium Hotel Group NH Hotel Group Pro 2 Go Osprey Bilyana Golf Holidays ...and many more
C R E ATIV E S O LUTI ONS PROMOTIONS We can create bespoke advertorials or composite promotions to help you engage with our audience. SUPPLEMENTS We can also design and produce themed supplements sponsored by an advertiser and focusing on a specific subject such as tourism, drinks or shopping. ADVERTS We can design and redesign adverts to ensure consistent brand recognition. GATEFOLDS We also offer gatefolds for maximum visibility and engagement.
E DI T ORIA L
CON TEN T
Through original, in-depth 14 SNAPSHOT / Detours 15 26 PERSPECTIVE/ Supper club 32 FOCUS / Finland 33
travel stories and breathtaking
Det urs
MALTA
Clean
photography, readers are given LET THESE WELCOME DIVERSIONS
break
IF MALTA IS LOOKING SMUG
RIGHT NOW, it’s probably
a real sense of Thomas Cook’s
because its coastline is set to
LURE YOU OFF TRACK become the first in the world to be
completely plastic-free, catapulting
the island into the top global spot for
NEW YORK ocean tourism (show off!). Following
a year of intensive clean-ups, more
destinations before they even Flaming heck
than five of the island’s beaches
have been granted a fancy White
Flag certification by a team of
international divers and inspectors,
meaning your snorkelling zone will
GUESS WHICH NYC HEROINE IS MOVING HOUSE? LAS VEGAS be crystal-clear. Flippin’ awesome.
ALL
arrive. Full of wow moments
Clue: it’s not Carrie Bradshaw. The original @visitmalta
torch belonging to the Statue of Liberty is getting a
swanky new pad inside the long-awaited Statue of
Market value
Liberty Museum when it opens in May. The original A MINDBOGGLING IMMERSIVE EXPERIENCE
3,600-pound torch made from copper and amber launches in Sin City this summer merging
“Like it hot? In Mexico,
and incredible experiences, the
glass once shone so brightly that it served as a special effects with street food in a $100-million
glowing beacon welcoming the many immigrants investment that’s already causing quite a stir.
we have more than
ABOVE
Guests at Kind Heaven will board a virtual train
arriving in the USA via Ellis Island. Damaged by
bound for a bustling Asian food market, where
weather over the years, it was replaced by a replica they’ll find dozens of food vendors peddling
in 1984, and the original has been hiding away in the delicacies from the likes of Bangkok and
50 different chillis”
magazine showcases locations
statue’s skirts ever since. Now it’s time for the real We can’t hold a candle Singapore, while craftsmen hawk their wares.
deal to shine again when it goes on display in the to this old girl’s knack Virtual snow and mist, sound effects, robotics and
for accessorising... scent cannons will make it feel like you’re in the
museum’s ‘inspiration gallery’, where it will preside
heart of buzzing Hanoi or trekking in the heady
over Lower Manhattan through floor-to-ceiling Himalayas. What’s more, it even promises spiritual Mexican food blogger Karla Zazueta invites
BOARD
glass windows. Sounds lit. enlightenment. Bit more than egg-fried rice, then. us round for a colourful home-cooked feast
across five continents from
@statueellisnps @kindheavenllc
Holy moly guacamole been in my family for years. The pork
The real secret to great guacamole is marinated in a mixture of cumin,
BOSTON ALGARVE is the super-fine dicing of all your garlic, salt and annatto seeds, before
ingredients. As a kid, I’d do the being wrapped in banana leaves and
There she blows All in a spin
fresh new perspectives.
chopping for my dad, but no matter slow-cooked for up to three hours.
how thinly I’d slice each item, he’d It always reminds me of Saturday
always go even smaller. I cook the afternoons growing up, when 10
IF YOU’RE INTO MARINE LIFE, YOU ORCA CHECK OUT BEFORE YOU SPLUTTER INDIGNANTLY at the onions in lime juice to neutralise their or more family members would be comes served on a delicious puddle
the special edition of Moby Dick (Hat & Beard Press), sight of abandoned household appliances in flavour, and throw in lots of fresh weaving in and out of the kitchen of caramel sauce. Every Mexican
set for release in March to celebrate the 200th birthday the streets of the Algarve, you might want to take jalapeños to give it a kick. And no helping to prepare this dish. The corn family has its own different twist
of author Herman Melville. The book boasts beautiful a peek inside them. In the town of Monchique, used guacamole is complete without a jug tacos taste so much better when you on the recipe – I add strawberries,
Deep in the forest of Finnish Lapland,
illustrations by artist Gilbert Wilson and is bound to get washing machines are being turned into funky of agua fresca (chilled water with fruit press them yourself – I always wrap which would have horrified my two guys are riding the wave
you spouting off about seeing whales in the wild. May to shelters for stray cats in a pioneering council- juice – I make mine with watermelon) mine in a cloth to keep them warm. grandmother. But others add cream of this year‘s coolest new winter sport.
Photos: Felicity Millward
October is the perfect time to spot humpbacks in New backed project founded by local vet Ana Silva. The on the side to cool the palate after the cheese icing or fresh flowers.
Photos: Getty Images
England where cruises set sail daily from Boston Harbour. machines have been spruced up by a local graffiti spiciness of the chillis. Flan of action Mexican food is always extremely Brace yourself for snow-surfing
You can learn all about these graceful creatures from artist, while children have added cosy blankets to Traditional flan Mexicano, made colourful – it’s as much a feast for
experts onboard. Tickets from $53. the moggies’ new dens. You’ve got to be kitten me. Taco the town using eggs, vanilla pods and both the eyes as it is the stomach. Words Jamie Lafferty
@bostonharborcruises @algarvetourism This smoky pork-pibil recipe has evaporated and condensed milk, mexicanfoodmemories Photography Jani Käarpä
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40 FOCUS / Jamaica 41 80 FILTER / Eat 81
Crunch time
Lazy lunch
Firefish, Cape Town
Expect the freshest seafood hot off the
grill, alongside exquisite sushi and freshly
shucked oysters at this stunning waterside
Slip into a food coma at one of these lush restaurants spot. Order up a pitcher of pineapple
sangria, packed with juicy orange, lemon
and pineapple wedges, and watch boats
Quick bite drift into the V&A harbour while you gorge
on the Rolls-Royce of sushi – tempura
El Camino, Mallorca crayfish rolls with Japanese mayo and
Palma is hotting up as a bona-fide foodie flying-fish roe. And don’t miss out on the
destination, and the newest arrival, a spectacular sides like torched cauliflower
chic spot by the owner of London tapas with soy, butter and yuzu, and crispy miso
favourite Barrafina might just be the jewel fries. Slather everything with punchy
in its crown. Launched in September 2018, white pepper aioli. Then take a well-earned
this trendy eatery in the city centre is all breather before tackling the delicious
about simple, traditional Mallorcan dishes. burnt-matcha cream dessert. You’ll be
Think lightly fried courgette flowers topped groaning at the gills.
with creamy goats cheese, inky squid
risotto, and pork belly with mojo sauce.
It’s walk-ins only, so grab a stool up at
the sleek marble bar or slide into a swish
leather booth and watch the chefs slice
and splice the best meal of your holiday.
The only New York
eatery where you‘re
encouraged to get
your tackle out...
Hot date Family feast
Zauo, New York Puerto Bahía, Lanzarote
You’ve heard of singing for your supper? Waves crash, local cats creep out from the
Well at this quirky new joint, you’d better nearby rocks for a sly look at the catch of
be prepared to fish for your food. the day and beads of condensation skid
Diners are provided with rods, bait and down bottles of crisp white wine chilling
‘fishing licenses’ so they can literally in tableside ice buckets. This cliff-top
A relaxation revolution is going catch their dinner from a water-filled gem with incredible panoramic sea views
wooden boat inside the restaurant. serves up plates of fist-sized prawns
down in Jamaica, with reggae The skilled chefs then grill, tempura or alongside golden fried pieces of sheep’s
yoga leading the way sushi-fy your haul, and things get slightly cheese drizzled with treacly palm honey,
less weird from there. Launched by a followed by colossal slabs of chargrilled
Words Kerstin Zumstein Japanese family keen to connect people squid that fights for space with perfectly
Photography Jon Attenborough with the life cycle of their food, the 13 salted ‘wrinkled’ potatoes. Prepare to
Illustration Nick Raven existing locations in Japan have proved disgrace yourself by guzzling down vast
hugely popular. Don’t fancy fishing? No amounts of green and red mojo sauces as
problem. You can order straight from the though they were the elixir of life.
menu and watch fellow diners flounder. Who knows? They just might be.
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