MEDIA KIT 2021 Delivering an audience of engaged and passionate walkers - Yaffa Media
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MEDIA KIT 2021
Delivering an audience of engaged
and passionate walkers
From the editor From its inception 15 years ago, Great Walks has been about creating a community of like-minded outdoors people and showing them some of the best places in Australia and overseas to discover on foot. Through hundreds of travel stories and gear reviews, and thousands of inspiring photos Great Walks has become the go-to magazine and website for all things bushwalking. Reader feedback is very positive and this is proven by the fact around half our magazine sales is through subscription. Two recent emails from readers explain this: “Keep up the great work with the magazine which plugs a big hole in sources of up-to-date walking information these days”, wrote Mick Ogrizec and, “Since one of your competitor outdoor mags went entirely about extreme and expensive adventures, Great Walks has become even more crucial. Last of its kind! Good coverage of affordable, accessible, do-able walks”, wrote Sean O’Brien. We are always grateful for advertiser support and we don’t take their investment in us lightly – offering plenty of opportunities for advertisers to showcase their products across the Great Walks print and digital platform. We pride ourselves on the friendly, open-door relationships we have with our advertisers and this is evident with the number of advertisers who have been with us since the inception of the magazine. Great Walks is about achievable aspirations and encouraging everyday Australians to explore our amazing world on foot – with the right equipment and knowledge to do it safely and successfully. And we’ll continue to do so as we race towards issue 100 and beyond. Brent McKean Editor, Great Walks
54% 60% 97%
of readers are are female and use Great Walks for
aged between 40% are male bushwalking and
40 and 59 camping advice
Our audience, your customer
Great Walks readers are Australia’s most active and dedicated walkers
and hikers.
83% 87% 46% They think of walking as a lifestyle and are happy to spend large on
use Great Walks use Great Walks to spend between their pastime of choice, through the media they consume, the gear
to make better research travel and $2,000-$4000 on they buy and the holidays they take.
gear purchases guided walking options bushwalking in a year
74% 74% 52%
have done go bushwalking have been
a walk based on at least once on a guided
Great Walks content. a month walking tour
Our portfolio
Magazine
READERSHIP: 24,450
Publisher’s Statement Jul 2020
Competitions
Published seven times a year
• 2021 Wilderness Photographer of the Year
• Regular photo competitions
GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE
DESTINATION
AUSTRALIA WINTER
WONDERLANDS
LOW RISK, HIGH ADVENTURE! Barron Gorge NP
Wilsons Prom | Bluff Knoll Dandenong Ranges
Kiandra to Kosciuszko Gundabooka NP
Mount Feathertop
Walls of Jerusalem
FIRST TRY
NZ’s 10th Great Walk
WALKSMART
Top Gear for the Top End
Buying your kit on the web
Bush survival 101
JUNE_JULY 2020
1000 Steps Kokoda Walk,
GREAT Stirling Range NP, Mount Jagungal,
$10.95 (Inc GST)
Website
PRINT POST APPROVED 100008068
WALKING Minnamurra Rainforest,
ISSN 1835-0321
05
DESTINATIONS
Cooleman Plains, Barrington Tops
9 771835 032009
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As of Jul 2020 INSTAGRAM: 2,627
Sent every Wednesday
Photography Competition Wilderness Photographer of the Year 2021 Great Walks is offering up to four unique sponsorship opportunities as we set out to find Australia and New Zealand’s most inspiring outdoor images in the inaugural Wilderness Photographer of the Year 2021 photo competition. Sponsorship packages include a range of media advertising entitlements across print, online, email and social media. Our community has been sending us their best outdoor photos since we started 15 years ago and we love them all. With the launch of the inaugural Wilderness Photographer of the Year in 2021 we’re taking that passion for photography to the next level as we set out to find the most inspiring outdoor images captured by Australian and New Zealand photographers. We’re offering a prize pool of $5000 in cash, plus a selection of prizes from our partner brands. The competition opens in the first half of 2021 and will be promoted across Great Walks’ print, online, Facebook and Instagram channels for five months. Winners and runners-up will be showcased in a special Wilderness Photographer of the Year feature published in a special issue of Great Walks. Simultaneous winners’ announcements will be made at www.greatwalks.com.au and on social media. Wilderness Photographer of the Year offers a unique and exciting opportunity to engage with the Great Walks community on an inspiring and positive project across multiple platforms, including print, online, social media and direct email marketing.
Reach your target audience
Great Walks is a lifestyle brand targeted at people who love walking in the great outdoors. With quality content and coverage across multiple platforms it’s more than a magazine.
Great Walks offers multiple touch points to reach and engage with your target audience.
Competition
Print advertising Online advertising eNewsletter & eDM Advertorial
sponsorship
GUIDED
GETAWAYS
84 | GREAT WALKS AUGUST_SEPTEMBER 2016 | WWW.GREATWALKS.COM.AU
ADRIAN
DEVILLE
Left: The rugged
beauty of the
Yuraygir coast.
THE FLOWER
management detail and local history as well.
There is also so much that a self-guided
walker would be likely to simply miss being
& THE PASSION
busy with logistics, timing and weather details
and route options. They need not carry much
weight either, which can be another distraction
from the experience of the place itself.
Top zip pocket for head torches,
maps and snacks Because we take care of those issues, not only
do things go more smoothly and safely, but people
Hydration compatible (port at back)
Having a love for conservation is just one find themselves freer to appreciate the walk they
thing a good guide needs, says Adrian Deville are on and are better able to be in the here-and-
now when it matters. We point out highlights or
Centre front zip opening with double storm
flap for ease of access and weather resistance
of Yuraygir Walking Experiences. spontaneous events on the track, arrange to meet
with Aboriginal knowledge holders when we
Helium™ harness with a lightweight
RHYOLITE 47L WORDS_ADRIAN DEVILLE catering, natural therapies, yoga, kayaking, surf
can, and manage unexpected events that might
otherwise spoil a trip for a DIY group, such as
frame for comfortable support
HIKING PACK WHEN I was four I
lessons and transport services.
The Yuraygir Coastal Walk is a four-day,
retrieving injured or weary people.
“
remember walk-in trips with 65km walk that runs from Angourie in the
Side compression straps provisions in Royal NP, south
of Sydney, to stay for several
north to Red Rock village in the south. We
traverse a mix of beaches, headlands, rocky I FEEL COMPELLED TO
“I love having quick access to nights at one of the old platforms, estuaries, hind dune coastal ENSURE THAT WHAT I
shacks at Era. This seemed forests, wet and dry heath areas, and some
Mesh side pockets for drink bottles
my gear – it’s a life saver on an epic journey at that age, but probably old growth Eucalyptus forest. We offer DO MAKES A POSITIVE
the trail! The back harness involved only a one-hour drive and one to two four-day and two-day guided walks and
”
Dual walking pole or ice axe attachments hours of walking. And I’m pretty sure much of self-guided walks, and can provide simple DIFFERENCE.
is comfortable too, making these trips were taken on my father's shoulders. logistical support for full DIY walkers as
I also remember being frightened of cicadas well. We are also starting to look at whether There are many walks I'm still yet to do, but
Self-draining hip belt pockets
it a great pack for hiking or bursting out of grassy clumps as we approached any other parts of Yuraygir NP might offer in a time when many species are on a knife
for deep river crossings and
hiking in heavy rain multi-day adventures.” and wild sounds of birds and the ocean. alternative walks in the future. edge through habitat loss, I feel compelled
The reason we started up our walking Tours with passionate local guides provide to ensure that what I do makes a positive
– Charlie Murray - Macpac Ambassador tour company was my wife Gina Hart and I, for so much more opportunity for a deep difference. As our hero David Attenborough
along with several others in the Yuraygir coast appreciation of an area than a person can said, the natural world is the greatest source
community, had been watching the coastal walk get doing a DIY hike. We know the place of excitement, visual beauty and intellectual
gradually becoming more popular over a couple very well, both having lived and worked interest and “makes life worth living”.
of years. We had started thinking about how we in conservation roles in the area for almost
could value add to visitors’ experiences, drawing 20 years. Gina still works part-time with Need to know:
on local skills from within the community like National Parks and knows all manner of park www.clarencevalleyexperience.com.au
macpac.com.au
Published seven times a year, greatwalks.com.au 13,000+ subscribers Put you brand in front of Engaging custom content
Great Walks is the magazine prides itself on delivering sent every Wednesday. thousands of engaged and lets you tailor your
of choice for people who love quality content to over 9,000 Limited and exclusive active bush walkers and message in print, online
bushwalking. passionate walkers each month. direct email sends available photographers who participate and on social media.
on request. in our photo competitions.
Editorial Calendar
WIN A LIFE’S AN ADVENTURE WALKING HOLIDAY WIN A CAPE TO CAPE WALKING HOLIDAY FOR TWO OPEN FOR BUSINESS: WALKING TOUR OPERATOR SPECIAL! SELF-GUIDED WALKS SPECIAL – WHAT YOU NEED, WHERE TO GO
SEE PG 41 SEE PG 25
AUSTRALIAN AUSTRALIAN
RESIDENTS ONLY RESIDENTS ONLY
GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE
This issue is all about GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE
HARD YAKKA
South Coast Track | Buffalo Circuit
Overland Track | Jordan Trail | Swiss Alps
BACK TO
THE BUSH
HITTING THE TRACK HOME FOR BRUMBY
footwear – boots, mid- NO PASSPORT
REQUIRED!
ULTIMATE ADVENTURES
We’ll be celebrating
2021 is Camino Holy cuts and lightweight our 100th issue
BEDLAM
ABORT MISSION!
Calling it quits on the trail
AFTER THE FIRES
Kosciuszko NP
THE HOLIDAYS To cull or
RIGHT HERE IN OZ
Tassie Traverse
Blue Mountains Great South West Walk not to cull Yuraygir Coast
Vic High Country Carnarvon Gorge Mount Arapiles
GET COMFY Du Cane Range Bouddi Coastal Walk Kelly Country
Kanangra to Katoomba
Year so we’ll look at We Track Test wet hiking shoes plus by counting down
Portable outdoor Snowy Mountains
furniture
TROPICAL IT’S ALL IN
HIDDEN TREATS YOUR HEAD!
JAPAN Larapinta Trail The psychology WALKSMART
Daintree NP
all things Camino - weather gear and we showcase any the best walks and
Off the beaten of bush survival HIKING
ESSENTIALS
BUCKET
track in Kyushu
Walking off your
OVERSEAS Foot care 101
ADVENTURES WALKSMART mid-life crisis
How to lead a walk LIST
ISLAND TIME
The Coromandel
Hollyford Track
MY BACKPACK WALKSMART
First aid kits
WALKS
THE BEST TRAILS ON... SAVED MY LIFE! Kokoda Trail
where to go, what to showcase 20 bucket new guided walking
Antarctica
walking gear
Bruny, Lord Howe, Cooking for the masses
8 top sleeping bags
Multi-day hiking gear
PLUS California’s
Kit for the Overland Track Mega crossword best parks
Flinders and Fraser islands Know your PLB
Photo tips
FEBRUARY_MARCH 2020 APRIL_MAY 2020 AUGUST_SEPTEMBER 2020 DECEMBER_JANUARY 2021
GREAT Great South West Walk, Tasmanian Trail, GREAT Alpine NP, Baudin Conservation Park, GREAT West MacDonnell Ranges, GREAT Mt Cobbler Walking Track,
wear, what to carry list destinations destinations from 1 to 100.
$10.95 (Inc GST) $10.95 (Inc GST) $10.95 (Inc GST) $10.95 (Inc GST)
Cape Willoughby Conservation Park, Thames, Bali, Mount Solitary, Bass Coast, Wukalina Walk, Lurujarri Heritage Trail,
PRINT POST APPROVED 100008068 PRINT POST APPROVED 100008068 PRINT POST APPROVED 100008068 PRINT POST APPROVED 100008068
WALKING Great North Walk, Tongariro Northern Circuit, ISSN 1835-0321
03 WALKING ISSN 1835-0321
04 WALKING ISSN 1835-0321
06 WALKING ISSN 1835-0321
02
DESTINATIONS Great Walhalla Alpine Trail DESTINATIONS Budderoo NP, Tierra del Fuego NP DESTINATIONS Port Davey Track, Bay of Fires DESTINATIONS Mount Kosciuszko, Overland Track
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GREAT
WALKS DEC-JAN FEB-MAR
FEB-MAR: APR-MAY: JUN-JUL: AUG-SEP: OCT-NOV:
ANNUAL: 22: 22: ISSUE
ISSUE 93 ISSUE 95 ISSUE 96 ISSUE 97 ISSUE 98
ISSUE 94 ISSUE 99 100
We review the best We review multi- Assuming Our special Wilderness
WIN A TASSIE WALKING HOLIDAY FOR TWO! EXCLUSIVE OZ’S CINQUE TERRE: NEW BONDI TO MANLY WALK
SEE PG 23
AUSTRALIAN
RESIDENTS ONLY
two-man tents on TOP
GREATWALKS.COM.AU
HOLY HIKING!
ANNUAL EDITION – THE INSPIRATION ISSUE
day packs and 20 DESTINATION
GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE
international borders GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE
RECLAIM YOUR
Photographer of the NEW WALKS,
GREATWALKS.COM.AU AUSTRALIA'S BUSHWALKING MAGAZINE
AUSTRALIA WINTER
the market and GEAR
great winter walking are open, we’ll look Year issue showcases NEW YOU!
THE WORLD’S GREAT PILGRIM TRAILS WONDERLANDS
FOR ALL Camino de Santiago | Mary Mackillop Way
Le Puy Way | Via Francigena | St Cuthbert’s Way
LOW RISK, HIGH ADVENTURE!
Wilsons Prom | Bluff Knoll
Barron Gorge NP
Dandenong Ranges
WANDERLUST Great West Walk
TRAILS Australian Alps Walking Track
Kiandra to Kosciuszko Gundabooka NP Trans Tarkine Track
Great Qld Rail Trail
Sleeping Mount Feathertop Fleurieu Peninsula Snowies Iconic Walk
showcase some destinations at where you should the most inspiring
gear Walls of Jerusalem Scenic Rim Paparoa Track, NZ
FIRST TRY WALKSMART ARE YOU
NZ’s 10th Great Walk KILLING
WHY PEOPLE CAN’T
STOP GETTING LOST YOUR
great Aussie walks go and what you images from this
WALKSMART Sage advice from our readers KNEES?
Top Gear for the Top End The best tops for the trail
Buying your kit on the web
Bush survival 101 DREAM
Guide books DESTINATIONS
where you could should take for year's competition.
Backcountry Argentina
Great Himalaya Trail
Italy’s Path of Parks Wilderness
WALKSMART first aid
TROPICAL Sea To Summit’s The pros & cons
sleep system of campfires
TREAT
take them your next overseas Plus 20 best summer
Oxfam Trailwalker
Poles Christmas Island Walking poles
$10.95 (Inc GST)
unwrapped The art of slow travel JUNE_JULY 2020 OCTOBER_NOVEMBER 2020 DECEMBER_JANUARY 2020
1000 Steps Kokoda Walk, Strathbogie Ranges, Snowy Mountains, George Bass Coastal Walk, Mount Walsh NP,
PRINT POST APPROVED 100008068
ISSN 1835-0321 GREAT Stirling Range NP, Mount Jagungal,
$10.95 (Inc GST)
GREAT $10.95 (Inc GST)
GREAT $10.95 (Inc GST)
Western Arthurs, Heathcote-Graytown NP, Cathedral Range, Cape Woolamai,
PRINT POST APPROVED 100008068 PRINT POST APPROVED 100008068 PRINT POST APPROVED 100008068
18
WALKING ISSN 1835-0321
WALKING ISSN 1835-0321
WALKING ISSN 1835-0321
JUST MARRIED DESTINATIONS
Minnamurra Rainforest,
Cooleman Plains, Barrington Tops
05
DESTINATIONS Shiraz Trail, Yankalilla Heritage Trail
01
DESTINATIONS Karijini NP, Kanchenjunga Circuit Nepal
02
Honeymoon on the Jatbula Trail
walking holiday hiking destinations.
9 771835 032009
9 771835 032009 9 771835 032009 9 771835 032009
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Feb/Mar 3 Dec 2020 10 Dec 2020 30 Jan 2021
Annual 9 Feb 2021 16 Feb 2021 25 Mar 2021
Apr/May 5 Mar 2021 12 Mar 2021 17 Apr 2021
Jun/Jul 8 Apr 2021 15 Apr 2021 21 May 2021
Aug/Sep 9 Jun 2021 16 Jun 2021 19 Jul 2021
EXT. LEADERBOARD
Oct/Nov 9 Aug 2021 16 Aug 2021 23 Sep 2021 BANNER
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Dec/Jan 8 Oct 2021 15 Oct 2021 21 Nov 2021 LEADERBOARD
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Contact Bobby Butler, National Sales Manager P: 02 9213 8265 M: 0405 594 303 bobbybutler@yaffa.com.au Brent McKean, Editor P: 02 9213 8274 brentmckean@yaffa.com.au James Ostinga, Publisher P: 02 9213 8248 M: 0414 426 345 jamesostinga@yaffa.com.au
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