Gateway to Africa Your - 29-31 May 2022 - Fi Global
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PA R T O F
Africa Food Manufacturing
Your
Gateway to Africa
29-31 May 2022
Egypt International Exhibition Center,
Cairo, Egypt
Fi Africa 2022 Brochure
Fi Africa is the newest member of the Fi Global portfolio, launched in
2021 as part of Africa Food Manufacturing and co-located with ProPak
MENA. It is Africa’s dedicated show for food and beverage ingredients
sector, offering a 365 marketplace for the African community to interact,
network and build knowledge around the latest industry trends through
online and physical opportunities.
In 2022, Fi Africa will take place from 29-31 May in Egypt, Africa’s largest
food and beverage market and the region’s most dynamic consumer
goods market.
Egypt will be one of the fastest-growing food markets in
terms of spending over the medium-term, growing at an
average annual rate of 6.5% (in USD terms) over 2021-2024.
In local currency terms, spendings in Egypt expected to
grow by an average 8.3%.
Guide to Fi Africa 2022 2
Fi Africa 2022 Brochure
Middle East & Africa Industry Outlook
Juices will be the strongest growing category within non-alcoholic
drinks in the MENA region over 2021-2025, expanding at an average
annual growth rate of 6.5%, driven by consumers increasingly seeking
to substitute sugary soft drinks for healthier alternatives.
Meat and poultry will continue to play a key role on Kenyan diets
over the medium term (2021-2025) with spending growing by an
average annual growth rate of 10.5% y-o-y. The meat and poultry
category’s spending will account for around 18.0% of total food
spending during 2021-2025.
From 2021 to 2025, food spending levels in Tunisia are expected
to remain relatively constant with an annual average growth
rate 4% - 5%. However, Bread, rice and cereals are expected to
outperform the sector average.
The food spending in Libya to return to positive growth, expanding
by a nominal growth rate of 0.1% y-o-y in 2021, from an estimated
-0.7% y-o-y in 2020.
Basic food stuffs represent the largest share of consumer spending on
food in Algeria, with bread, rice, cereals, meat and poultry represent
around 40% of total food spending.
Fresh vegetables, sugar and sugar products will be the fastest-
growing categories over our medium-term forecast period, growing
by an annual average of 4.0% y-o-y during 2021-2025.
Guide to Fi Africa 2022 3
Fi Africa 2022 Brochure
Africa Food Manufacturing 2021 Highlights
(Featuring Fi Africa & ProPak MENA)
160 14 6,800
Exhibitors Countries Visitors
55+ 35+ 600+
Pre-arranged meetings Conference sessions Conference attendees
30 10,000 6
Online & Physical Page views for companies Hybrid booths
speakers & products online listing
Guide to Fi Africa 2022 4
Fi Africa 2022 Brochure
Pre-arranged meetings
Satisfied
Not Satisfied
Visitor Satisfaction Rate Exhibitor Satisfaction Rate
What our Visitors had to say
“Matchmaking program is beneficial, and we are in the phase of closing
some deals”
“Participating in matchmaking program was a good idea as it saved me
time to approach the companies I was targeting”
What our Exhibitors had to say
“I am glad that I participated in matchmaking program; we participated
before in the same program in global exhibitions. I closed some deals
as well”
“I like how the program was organized as a whole; it saved me time and
effort to reach to targeted visitors”
Guide to Fi Africa 2022 5
Fi Africa 2022 Brochure
Leads generated during the show:
33%
19% More than 50
21 - 50
24%
11 - 20
24%
6 - 10
Digital reach
40k 140k 95k
Email audience Website page views Website unique visitors
1.3M 800k
Social media reach Video views
Guide to Fi Africa 2022 6Fi Africa 2022 Brochure
Fi Africa 2021 at a Glance
Exhibitors’ profiles
50%
10% Aromas
Colors
15%
Flavor enhancers
25%
Additives
Top exhibiting countries
China India Turkey
Russia Italy
Guide to Fi Africa 2022 7Fi Africa 2022 Brochure
Featured exhibitors
Exhibitors’ satisfaction
3.88 4.25 4.29
Overall satisfaction Importance of event Likelihood of return
INDUSTRY: 3.52 INDUSTRY: 3.66 INDUSTRY: 3.85
Guide to Fi Africa 2022 8Fi Africa 2022 Brochure
What our exhibitors had to say
“It was a great experience to exhibit at Fi Africa 2021. We
made new contacts in our sector and we are excited to
taking next steps with them. We will be part of Fi Africa
2022 as well, thank you for the opportunity ‘’
AZINGRO – Essential ingredients
“This was very challenging for Kerry Group to be part of
the show because of Covid, but we are very excited to be
here today, only to begin to form a bigger participation in
the future“
Kerry Group – Middle East
“The Trade and Investment Section at the Embassy of Pakistan
were thrilled with the response received during the event. We
were able to showcase Pakistani food ingredients to a receptive
visitor base from many African countries. We were also able
to arrange multiple virtual B2B meetings at the booth with
Pakistani companies back home, who have gained some solid
leads in our most famous agro-ingredients “
Embassy of Pakistan
Guide to Fi Africa 2022 9Fi Africa 2022 Brochure
Visitors’ profiles
Nature of business
Food & Beverage Ingredients Procurement &
Manufacturers Manufacturers Supply Management
Research & Quality Control Importer and
Development & Food Safety Exporter
Product
Distributors
Development
Job function
Owner/Partner
Sales
Engineering
Senior Manager
Marketing
Guide to Fi Africa 2022 10Fi Africa 2022 Brochure
Top visiting countries
Egypt Syria Sudan
UAE KSA Jordan
Areas of interest
Flavors and spices
Aromas
Vegetable’s products
Flavor enhancers
Herbs
Oils & Fats
Essential oils
Colors
Grain products
Nutrients
Guide to Fi Africa 2022 11Fi Africa 2022 Brochure
Reasons for visiting
To keep up Look for new Meet new Purchase new
to date with suppliers distributors or products
market trends
agents in the
and industry
development region
Finding new suppliers
69%
Yes
31%
No
Guide to Fi Africa 2022 12Fi Africa 2022 Brochure
Visitors’ satisfaction
4.03 4.15
Importance of event Likelihood of return
INDUSTRY: 3.78 INDUSTRY: 3.95
What our visitors had to say
‘Great organization with diverse sectors despite the lack of
many international companies due to COVID’.
‘I managed to know new ingredients suppliers and network
with many industry peers.
‘I got the opportunity to meet suppliers that I was not able
to meet before. Looking forward to visiting again next year
and meeting more international suppliers.
‘It was a great value for me as I met some of the key industry
players in my field of work in addition to that I gained a lot
of knowledge and insights from the conference sessions’
Guide to Fi Africa 2022 13Fi Africa 2022 Brochure
What to expect at Fi Africa 2022
150 20 8000
Exhibitors Countries Visitors
Key ingredients sectors
Food Beverage
Baking & Health
confectionery ingredients
Guide to Fi Africa 2022 14Fi Africa 2022 Brochure
Products
Aromas Colours Additives Grain products
Oils & Fats Bakery and Herbs and Spices Nutrients
confectionery
Amino Acids Ice cream Essential oils
Flavour enhancers
Guide to Fi Africa 2022 15Fi Africa 2022 Brochure
Features
Pre-arranged matchmaking Conference and Company and
educational workshops products listing
Promotional webinars Digital advertising
opportunites
New features
Lead retrieval:
Our lead retrieval system is a mobile application
that enables exhibitors to gather leads with a single,
consistent application capture, qualify, and follow up
with leads generated from our tradeshow.
On-line company & product listing:
Our year long online company and product listing
allow you to showcase your valuable offerings (products
& services) in front of millions of new customers. This can
give your brand regional exposure and the possibility of
going into cross-border e-commerce.
Guide to Fi Africa 2022 16Fi Africa 2022 Brochure
How can you benefit from
being part of Fi Africa 2022
Enjoy
a unique
networking
opportunity through Showcase your
our matchmaking latest products and
program and services.
pre-arranged
meetings.
Meet
leading Connect
manufacturers, with government
distributors, dealers, authorities and 365 brand
and small & medium trade associations awareness and
traders from looking to guide advertising
Africa’s top F&B growth of the opportunities
manufacturing industry in Egypt
industry. & Africa.
Guide to Fi Africa 2022 17Fi Africa 2022 Brochure
Pricing
Wooden
Stand
Space Only
Shell Scheme
Floor space Floor space, walls, Floor space, walls,
that allows you carpet, fluorescent carpet, fluorescent
to design and tube lighting tube tube lighting, 5
produce your own lighting, 5 Amp Amp socket outlet,
original stand socket outlet, desk/ counter,
desk / counter, chair, table, stand,
chair, table, stand, lockable cabinet
wall shelves and and wastepaper
wastepaper basket basket
USD 340 per sqm USD 380 per sqm USD 420 per sqm
(minimum 18 sqm) (minimum 9 sqm) (minimum 18 sqm)
Guide to Fi Africa 2022 18Fi Africa 2022 Brochure
Fi Africa Commitment to
Sustainability
We want to play a role in helping the market to improve its sustainability
by connecting people with the networks and knowledge to help solve
the big challenges in the energy sector. Being a sustainable business is
central to how we run our events, how we make decisions and how we
do business every day.
About Informa Markets
Informa Markets creates platforms for industries and specialist markets
to trade, innovate and grow. We provide marketplace participants
around the globe with opportunities to engage, experience and do
business through face-to-face exhibitions, targeted digital services, and
actionable data solutions. We connect buyers and sellers across more
than a dozen global verticals, including Pharmaceuticals, Food, Medical
Technology, and Infrastructure. As the world’s leading market-making
company, we bring a diverse range of specialist markets to life, unlocking
opportunities and helping them to thrive 365 days of the year. For more
information, please visit www.informamarkets.com.
Guide to Fi Africa 2022 19Get in touch with us to find out more about how we
can help you to grow your business through our diverse
exhibiting and sponsorship opportunities
Governmental / Association / Agent Partnerships:
Mostapha Khalil
Group Exhibition Director
mostapha.khalil@informa.com
+201000473839
Sales
Mohamed Abdel Hamid Maggie Fayez
Exhibition Manager Sales Manager
mohamed.abdelhamid@informa.com maggie.fayez@informa.com
+20 (0)102 8888671 +2010 00 4745 34
Nathalie Garama
Sales Executive (Events & Digital)
nathalie.garama@informa.com
Marketing
Rana Zeidan Klinta Stala
Marketing Manager Brand Marketing Executive
rana.zeidan@informa.com klinta.stala@informa.com
+201008727276
Conference
Ramy Elfeky
Conference Producer
ramy.elfeky@informa.com
+01065347222
https://www.figlobal.com/africa/en/home.html
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