Financing for SMEs in Horizon Europe: tips for application and success stories in cosmetic, nutraceutical and pharmaceutical sectors - CHIMICA ...

Financing for SMEs in Horizon Europe: tips for application and success stories in
              cosmetic, nutraceutical and pharmaceutical sectors

          Discover the new EIC Work Programme: tips & tricks for a successful proposal
    Alessia Rotolo, Senior Project Manager at APRE - Agenzia per la Promozione della Ricerca
                                            Europea

                                       30 June 2021

Pillar 2
                           Global Challenges and
                           European Industrial
                           Competitiveness

Widening Participation and Strengthening the European ResearchArea

                                                                     2

What’s holding back European Innovation?

Impacts of EIC Pilot

EIC: part of Innovative Pillar of Horizon Europe

EIC: main instruments and characteristics

EIC MainInstruments
              • Open (Bottom Up: long-term vision; Concrete, novel and ambitious science-towards-
Pathfinder      technology breakthrough; High-risk/high-gain research approach and methodology)
              • Challenges (Top Down: Digital, Health and Biotech, Energy and Environment)

              • Open (Bottom Up: Key Pathways: Transition to innovation, to the market or to
                                                                                                                                 B
Transition      entrepreneurship)
              • Challenges (Top Down: Medical technology and devices: from lab to patient; Energy harvesting and storage
                                                                                                                                 A
                technologies)
                                                                                                                                 S
Accelerator
              • Open (Bottom Up: To scale up high impact innovations with the potential to create new markets or disrupt
                existing ones)
                                                                                                                                 s
              • Challenges (Top Down: Digital, Medical, Green Deal)

              • 1. EU Prize for Women Innovators; 2. The European Capital of Innovation Awards (iCapital); 3. The European
  Prizes        Innovation Procurement Awards; 4. The Social Innovation Award

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EIC approach toward innovation
Europe’s most ambitious innovation initiative
• Budget of €10.1 billion (2021-27)
• Mission to identify, develop and scale-up high risk innovations, with particular focus on
  disruptive, deeptech and market creating
• Independent Board of innovators and President to set strategy, oversee implementation
• “One stop shop” for implementation (agency + EIC Fund)
• More agile, flexible funding
• EIC “Programme Managers” to develop visions for breakthroughs and steer portfolios
• Fast track access for Horizon grant holders (ERC, EIT, etc) and certified national schemes
• EIC Forum with innovation ecosystem actors
• Together with European Institute of Innovation & Technology (EIT) and Innovation Ecosystems
  actions in “Innovative Europe” pillar of Horizon Europe

EIC WORK PROGRAMME: KEY NOVELTIES

EIC WORK PROGRAMME: KEY NOVELTIES

EIC: MAIN CALLS

EIC ACCELERATOR - FOCUS

EIC Accelerator: type of funding

FOCUS SU EIC ACCELERATOR – SUBMISSION AND EVALUATION
PROCESS

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Submission and Evaluation step by step

AI-platform

EIC AI TOOL: STEP 1

              Questionario iniziale: descrizione
                            idea

                     10-slide pitch deck

             Video pitch 3 minuti : innovazione e
                            team

AI TOOL: Modulo DIAGNOSTIC

DIAGNOSTIC MODULE-SHORT DESCRIPTION OF THE PROJECT

One example:

One example: the result

SHORT APPLICATION

Full application

Full proposal disponibile sull’AI Tool

E.g. Pitch 10 slides

Company Purpose                       Business model

                                      Commercialisation &
Problem & Solution                    Marketing Strategy

Value Proposition                     Financial Projections

Market Opportunity                    Team
& Risks

Competition                           Conclusion

Video
   In this video, the core members of your team (up to three people) should
 illustrate your innovation and the main motivation behind your application.
   keep the video simple.
   The objective is to show the team behind the idea/proposal and your
 motivation.
   If you are a natural person, you can include future team members in the
 video or present your plan to acquire the necessary resources to establish
 your company and team.
   The video does not have to be in English (and may include subtitles).
 However, bear in mind that experts will assess the video in the context of a
 Programme which has the objective of supporting companies in their scale-
 up phase with the potential to impact markets in an international/European
 context.

Evaluation process: overview

From eic Investment Guidlines….

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From eic Investment Guidelines….

                                   30

https://ec.europa.eu/easme/en/section/sme-instrument/evaluations-eic-accelerator-sme-instrument

Cosa interessa a un VC?

                                                                  Team
The team makes all the difference and is for me the most important aspect of any venture. A bad team will not succeed with a good idea
                but a good team would turn even the least likely to succeed business plans in sustainable companies.
                                                         Problem / Solution
        Often proposals are not convincing with regards to the current problem and the added value of the proposed solution.
           This happens especially when projects focus too much on the solution and neglect detailing what the problem is.
                                                                 Market
     There is little interest in healthy, steady, low growth businesses. The potential market needs to be of substantial size and scale

                                                          Proof of Concept
    In order to reduce risks VC’s want to see a clear proof of concept with excellent growth and market traction, conversion metrics

                                                   Financials / Business Model
 With all this in place, then the business model also has to make sense. There are too many projects which are unsustainable and don’t
                                             have a monetisation strategy which is convincing

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Tools

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Capacity-building and
transnational cooperation for
National Contact Points (NCPs)
for the EIC and Access to Risk
Finance

https://access2eic.eu/

Euroquity: Seal of Excellence platform

Email: segreteria@apre.it
 Tel. +39 06 48 93 9993
                            Alessia Rotolo
    www.apre.it
                            rotolo@apre.it

Email: segreteria@apre.it
 Tel. +39 06 48 93 9993
    www.apre.it