AN INTRODUCTION TO RTL GROUP MARCH 2020
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AN INTRODUCTION TO RTL GROUP MARCH 2020
AGENDA
WH O WE A R E H O W WE DO WHERE WE G O
2
RTL GROUP IS A LEADER ACROSS BROADCAST, CONTENT AND DIGITAL Leading commercial Leading global Leading European media broadcaster in Europe content business company in online video 3
68 TV CHANNELS
EUROPE’S LARGEST
COMMERCIAL
BROADCASTER
4
30 RADIO STATIONS IN 5 EUROPEAN COUNTRIES 5
FREMANTLE IS RTL GROUP’S CONTENT POWERHOUSE
GLOBAL LEADER
IN CONTENT
(PRODUCTION & RIGHTS)
Got Talent American Idol with operations in 30
countries,
creating over 12,700 hours of
TV programming a year
produces number
one
prime-time shows for major
broadcasters in almost every major TV
The Price Is Right American Gods
market in the world
distributes more than
20,000 hours of content
in over 200 territories
The Farmer Wants A Wife Gute Zeiten, schlechte Zeiten Deutschland 86
6
MISSION STATEMENT
We are innovators who shape
the media world across
broadcast, content and digital.
We build inspiring environments
where creative and pioneering
spirits can thrive.
We create and share stories
that entertain, inform, and
engage audiences around the
world.
We embrace independence and
diversity in our people, our
content and our businesses.
We have a proud past, a vibrant
present and an exciting future.
7
FROM A TRULY EUROPEAN COMPANY TO A GLOBAL GROUP
1931 1954
2000
1997 2000
Over 16,000 employees in
more than 30 countries
worldwide
22.96%1
Bertelsmann
Publicly traded
on the Frankfurt/Main and
Luxembourg
76.28%1
Stock Exchanges
As of 6 March 2020
8 1 Excluding 0.76% in total which is held as treasury stock by RTL Group and its subsidiaries
AGENDA
WH O WE A R E H O W WE DO WHERE WE G O
RTL GROUP CONTINUES TO DELIVER ON ITS TOTAL VIDEO STRATEGY…
Leading market positions, high
1 profitability –
key for current investment cycle in the media industry
Fast growth in VOD and content
2 as subscriber growth continues and content
BROADCAST
strategy pays off
New alliances and partnerships
3 to actively shape the future of the European
TOTAL VIDEO
Total Video industry
STRATEGY
10…WITH RECORD REVENUE, EXCEEDING €6.5 BILLION
FOR THE FIRST TIME
+2.1%
Revenue: €6,505m
BROADCAST
-5.7% -1.8pp
EBITDA: €1,380m Margin: 21.2%
+0.7%
Operational EBITDA:
Total +6.3%
Dividend: €4.00 Yield
11MORE DIVERSIFIED THAN EVER BEFORE
FY 2018 digital revenue split TV advertising
In € million
45.8%
985 MPNs: €331m
+19%
MPNs
VOD VOD1: €216m Content
826
Content
20.0%
Ad-tech
Content: €165m
€6.5bn
Other (Fremantle) Other
2017 2018
9.7% Digital
Ad-tech2: €148m
% of total 15.1%
RTL Group revenue
4.1%
13% 15% Other: €125m
Radio
advertising 5.3% RTL GROUP FY 2018
Share of digital revenue 3 YEARS AHEAD of plan Platform REVENUE SPLIT
12 Notes: 1. Activities include SVOD, TVOD, in-page and in-stream revenues, 2. Includes joint ventures with Mediengruppe RTL Deutschland and RTL NederlandAGENDA
WH O WE A R E H O W WE DO WHEREWWE
W HERE E GGO
OPRIORITIES GOING FORWARD
FOCUS ON OPERATIONAL PERFORMANCE and strengthen families of channels across the
Group
GROW NATIONAL STREAMING CHAMPIONS with focus on technology and exclusive
content
ACCELERATE CONTENT CREATION / PRODUCTION across Fremantle and TV
broadcasters
DEEPLY INTEGRATE AD-TECH and create Europe’s leading ad-tech development unit
PURSUE INTERNAL AND EXTERNAL COLLABORATION / ALLIANCES
INVEST IN DATA AND TECHNOLOGY across the Group
TOTAL VIDEO
STRATEGY
14Strategic priority – ALLIANCES
NEW ALLIANCES: SHAPING THE FUTURE OF THE EUROPEAN TOTAL VIDEO IN DUSTRY
External alliances Internal alliances Examples / non-exhaustive
Ad Alliance: Expanded portfolio with digital assets Bertelsmann Content Alliance: Cross-divisional offers
of Axel Springer’s Media Impact sales house across TV, audio and print well received by creatives
and advertisers
D-force with P7S1: Planned DSP joint venture to Audio Alliance: Develop and distribute audio products
drive growth in addressable TV and online across Bertelsmann, RTL Group, G+J, PRH and BMG
video market
Format Creation Group: Create and control non-
European netID: Now has around 65 partner scripted IP to fulfil demand for exclusive content
websites in Germany VOD tech platform provided by Groupe M6:
Serving streaming offers across RTL Group
Form alliances to accelerate growth Leverage RTL Group’s unique position
15Strategic priority – VOD
NATIONAL STREAMING CHAMPIONS SEE FAST GROWTH AND COLLABORATE ON TECH
Achievements
COMPETE COLLABORATE CREATE
>1.2M PAYING INTEGRATED TECH PLATFORM 48 EXCLUSIVE TITLES
SUBSCRIBERS for RTL Group streaming offers in across TV Now and Videoland
for TV Now and Videoland FR, NL, BE, HU, CR, LU in HY 2019
H1/2019: +46% YOY Component sharing with the German
streaming service TV Now
16Strategic priority – CONTENT
CONTENT POWERHOUSE – FREMANTLE TO EXPAND GENRES & CO -PRODUCTIONS…
Key formats
Priorities
DEVELOP IP WITH
EXPAND DRAMA NEW CLIENTS
BROADCASTERS
75 scripted series in the 1st joint IP formats First Facebook show
pipeline with 20 in advanced with RTL NL in progress Confetti commissioned
production stages in 5 markets
17Strategic priority – CONTENT
…WITH FOCUS ON DEVELOPING INTELLECTUAL PROPERTY
Top-line drivers to 2021
Priorities
DEVELOP IP WITH
EXPAND DRAMA NEW CLIENTS
BROADCASTERS
Expand development Expand joint IP development Expand digital first content
relationship with premium with RTL broadcasters creation/monetisation
networks
18Strategic priority – AD-TECH
CREATE EUROPE’S LEADING AD -TECH DEVELOPMENT UNIT
Strategic review of RTL Group’s ad-tech businesses
EU operations (except the UK) to be led by Mediengruppe RTL Deutschland, bundled
under Smartclip brand
Create open ad-tech platform customised for European broadcasters and streaming
services
Reviewing strategic partnership options for the SpotX Global business
19THANK YOU
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