Charleston Tennis, LLC Introduction - Volvo Car Open
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Charleston Tennis, LLC Introduction
“I first fell in love with the tennis tournament on Daniel Island in 2004, when I attended with my
four young kids. We only had four seats back then so my youngest daughter would sit on my
lap. Fifteen years later I found myself at the Kenny Chesney concert and realized at that
moment that we had to do something special with the stadium. We have a plan that maintains
its intimacy while modernizing the facility. We are excited to be working with the city to re-
imagine Volvo Car Stadium and create an exceptional space for locals and visitors to
experience world- class entertainment in Charleston”
- Ben Navarro
Owner of Charleston Tennis LLC
The Time Has Come
…to usher in a new era of tennis and music with a state of the art, best-in-class venue.
…to celebrate history and heritage of 50 years of tennis and champions while setting a path
forward for the next generation.
…to connect to consumers through elevated and expanded experiences.
Renderings are for representation purposes only
Best In Class Venue
Renderings are for representation purposes only
Empowering Women Throughout Our History The Volvo Car Open has grown into the largest women’s only professional tennis event (WTA) in the U.S. and is known as a leading destination and springboard for all WTA rising stars.
Expanded and Elevated Experiences
Player interaction w/ fan
Renderings are for representation purposes only
We Are An Integrated Solution
Branding/Exposure Marketing/Advertising Digital/Social Media
Positioning Promotion
Traditional Media Experiential/Event Hospitality/Access
Marketing
Branding/Exposure/Positioning
Comprehensive signage
package in-stadium and
across Event grounds as well
as opportunity for exclusive
sponsor/brand integration
within mutually agreed upon
area of stadium.
Renderings are for representation purposes only
Marketing/Advertising/Promotion
Opportunity for inclusion in
annual marketing and
advertising plan (i.e.,
traditional print, regional
signage, digital ad buys, etc.).Digital/Social Media
Comprehensive package
that includes engagement
across all Event social
media channels, presence
and advertising on Event
website as well as
integration within Event
app.Traditional Media
Traditional television
advertising and in-broadcast
brand integration
opportunities. Examples
include commercial units,
onsite branded broadcast
elements and on-screen
graphics.Experiential/Event Marketing
Access to onsite activation
space and sponsorship of
special event (i.e., player
party), event day, etc.Hospitality/Access
Premium Club hospitality
access or, ownership of newly
constructed suite located
within stadium for both tennis
and music events with access
to player(s) and music talent
for VIP experiences.
Renderings are for representation purposes onlyTournament & Partner Information
2021 TELEVISON COVERAGE*
All Sources
Total Audience Total Coverage
24.3M 5,164 hours
6.1% from 2019 38.1% from 2019
Total Linear TV Total Digital Number of Total Linear Total Digital
Audience Streaming Audience Markets Broadcast Hours Streaming Coverage
16.8M 7.5M 153 4,339hrs 825hrs
Overall Global TV 37% 63% United States 58% 42%
Demographics fans are fans are Demographics fans are fans are
female male female male
*2021 data represents highest numbers in event history Data Provided by YouGov Sport Volvo Car Open/WTA Report 2021In Depth- Viewership
§ Europe accounted for the highest audience by Continent Number of Viewers
content (6.7 million)
§ The United States was the top single market, Europe 6,683,768
reaching 3.8 million viewers
North America 3,868,556
§ European broadcast accounted for 51.4% of all
coverage for a total of 2,229 hours
Central & South America 2,159,965
§ 58.7% of Linear TV coverage hours were
broadcast Live
Africa & Middle East 1,564,392
Asia Pacific 839,580
Data Provided by YouGov Sport Volvo Car Open/WTA Report 2021Event Attendance Demographics
93,000+ Fans
Attendance figure represents pre-renovation level
56% 44%
of our fans of our fans
are female are male
55%
of our fans are
ages
75% 25-54
57%
of our fans hold at of our fan's household
least a bachelor’s income is greater than
degree $100,000
33% 28% 39%
Regional (Carolinas, Other (Remaining US
Local (Charleston)
Atlanta) and International)
Data Provided by YouGov Sport Volvo Car Open/WTA Report 2019Sponsor Asset Components
§ Branding
§ Comprehensive signage package in-stadium and across Event grounds
§ Opportunity for exclusive sponsor/brand integration within mutually agreed upon area of stadium
§ Marketing, Advertising & Promotion
§ Sponsor designation, Event IP and promotional rights
§ Opportunity for inclusion in annual marketing and advertising plan (i.e., traditional print, regional signage, digital
ad buys, etc.)
§ Opportunity for product integration
§ Media (Tennis Channel)
§ Traditional media package (commercial units)
§ Integrated broadcast opportunities
§ Digital/Social Media
§ Comprehensive package that includes engagement across all Event social media channels, presence and
advertising on Event website as well as integration within Event app
§ Experiential/Event Marketing
§ Access to onsite activation space and sponsorship of special event (i.e., player party), Event day, etc.
§ Hospitality/Access
§ Individual hospitality access or, ownership of newly constructed suite located within stadium for both tennis and
music events with access to player(s) and music talent for VIP experiencesAbout the Field*
2021 Player Field Highlights
The 2021 Volvo Car Open player field included:
§ Three past champions (Madison Keys, Sloane Stephens and Andrea Petkovic)
§ Five Grand Slam titlists (Stephens, Sofia Kenin, Ashleigh Barty, Garbiñe Muguruza and Petra Kvitova)
§ Two current/former World No. 1s (Barty and Muguruza).
Veronika Kudermetova Ashley Barty Sloane Stephens Madison Keys Sofia Kenin
WTA World #33 & 2021 Volvo Car WTA World #1 & 2021 Wimbledon WTA World #70 & 2016 Volvo Car WTA World #26 & 2019 Volvo Car WTA World #4
Open Champion Champion Open Champion Open Champion
*Initial player list is shared with partners approximately 30 days before eventSummary
A dynamic, multi-
Access to a comprehensive, Alignment with a property
dimensional sports and
fully integrated portfolio of known for being a pioneer
entertainment property that
partnership assets and innovator
reaches a diverse and
passionate audienceThank you
Christian Cingolani
Christian.Cingolani@charlestontennisllc.com
704.929.1990
Andrew Cashmere
Andrew.Cashmere@charlestontennisllc.com
301.928.4424
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