Feel the love in the Mudgee Region - AWS
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Feel the love in the Mudgee Region
Your business + visitation = growth
"As someone who has had a
lifetime of experience with tourism
The Mudgee Region visitor economy is now marketing, especially in regional
worth over $170M annually. That’s 26% Australia, may I say how wonderful
growth over five years! it is to see a destination brochure of
We’ve been working hard to increase visitors to the this high standard. Apart from some
region, to benefit all local businesses – those directly
or indirectly involved in tourism.
wonderful images and creative
By partnering with Mudgee Region Tourism, you have
presentations, it's finest quality is that
the opportunity to promote your business to 655,000+ the text is written in a reader friendly
visitors each year. style. In other words, the whole brochure
We offer multi-media advertising solutions to increase respects the reader and addresses
awareness and confidence in your brand.
what they want to know, not just
We can open the doors to a network of over 330
like-minded local businesses.
in the technical aspects of
Let’s keep the visitor economy thriving across Gulgong,
planning their travel but
Mudgee, Rylstone, Kandos (and beyond). Just ask us the enjoyment factor
how and we’ll do the rest. that awaits.”
(Norm White – Visitor)
Tourism Research Australia, on behalf of Destination NSW, prepare 4-year average reports for each NSW local government area.
The March 2019 LGA Profile for Mid-Western Regional Area reported 660,000 total visitors (995,000 overnight visitor stays)
Tourism Research Australia’s LGA Profile
in the Mudgee Region, worth a whopping $171M to our local economy! That’s an astronomical 26% increase in visitors over 5 years.
Congratulations to all partners for being an important part of this success, this is a phenomenal result and testament to the
collaborative nature of our destination.
TOTALVISITORS
HOW MANY MUDGEE REGION
ENJOYVISITORS
OUR REGION? TOTAL MUDGEE REGION VISITOR SPEND
800 000 $ 200 000 000
700 000
$171 m
660 000
600 000 $ 150 000 000
$148 m
573 000
$137 m
500 000
528 000
400 000 $ 100 000 000
300 000
200 000 $ 50 000 000
100 000
0 $0
2016 2017 2019 2016 2017 2019
2
Promoting your business
This infographic shows how many
potential customers we reach by Marketing Results Year on Year
e-newsletters, social media, retail
sales opportunities and our website. 2016-2017 2017-2018 2018-2019 % INCREASE
We've worked hard to achieve this
growth + continue to aim high. NEWSLETTER { 13 683 } { 17 253 } { 20 313 }
SUBSCRIBERS 48%
SOCIAL
MEDIA 41%
20 251 23 974 28 587
RETAIL $70 321 $88 897 $108 074
SALES 54%
WEBSITE 143 637 159 850 176 023
VISITATION 23%
Over 34,000 visitors and locals visit our Accredited Mudgee Visitor Information Centre annually. We invite all partners to promote their
business through the distribution of brochures at our tourism hub and there is an opportunity to sell locally made/sourced retail goods.
All enquiries welcome. The graph below shows 24% growth over three years. In person service is still vital to our visitors.
TOTAL VISITOR INFORMATION Mudgee Visitor Information Centre
CENTRE VISITORS
INCREASE 34,869
BY YEAR 32,127 +24%
+14%
28,079
2016-17 2017-18 2018-19
3
Print
Cudgego
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Cox St
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WY Rd
publication
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Short St date
B55 august 2020
Short St
This quality, free-to-readers, print publication (around 96 pages, A4 in size) showcases the best
Lawson Park
of Gulgong, Rylstone, Kandos, Mudgee and surrounds. 90,000 magazines will be printed with an
estimated readership of over 190,000, strategically distributed toMencourage
arket Svisitation, improve
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Cox St
Court St
the experience of in-region visitors and inform local residents. Partners of Mudgee
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Tourism are invited to advertise in the publication and encouraged to distribute magazines across
Robertson Park
St
their own outlets. Every visitor to the Visitor Information Centre also receives a copy. Annually Market St
Church St
20,000 copies are tipped-onM to the May June + July edition of Australia Traveller Magazine.
ortimer St
Lewis St
Mortimer S
Lawson St
Individual Annual Promo Price Guide
Blackman
(check out our bundled packages + save) t
Park
FULL JJFull page ad + map pin with
Perry St
QUARTER
PAGE PAGE Gladbusiness
sto listing = $8,190 M
ne St
EIGHTH JJHalf page ad + map pin with
B55
Cox St
Court St
PAGE business listing = $4,095
HALF JJQuarter page ad + map pin
PAGE Gladstone S
with business listing = $2,048 t
DenJisJEighth
Church St
o page ad + map pin with
n S
businesst listing = $1,024
Lewis St
Denison St
Lawson St
George St
Perry St
publication
UV
Mealy St
J Pocket size: Z-CARD® concertina fold-out map
date
august 2020
JJDistribution: 40,000 in-region visitors
JJMap Area: Mid-western regional area + surrounds
Inglis St
(plus Gulgong, Rylstone, Kandos + Mudgee town maps on reverse side)
JJKey: a range of experiences
Inglis+ business
St categories
B55
Nicholson SJJJJIndex: business listing with map reference + magazine advertisement page reference
Inglis St
t Matrix: drive times between towns
> a vailable to customer facing business outlets who advertise in the Mudgee Region Magazine.
Individual Annual Price Guide J Location pin and business listing = $735
Church St
Mudgee
Douro St
Atkinson St
Show Meares St
Ground
t
Robertson S
Madeira Rd
Option for Copper members and above to advertise their business
across five signs located around the region at prominent tourism bays
and high foot traffic locations. Limited space available, first in basis. Madeira Rd
Oporto Rd
Add-on Annual Price Guide J
A5 size ad, includes artwork = $704
J A6 size ad, includes artwork = $467
Mudgee
4 > Pricing throughout this guide is exclusive of GST
Golf Club
Digital Advertising
L aws
on s Cr
eek
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Rd unique visitors
Mudgee Region’s #1 website attracts over 176,000
annually. The website is mobile responsive, and members are invited to
advertise their business with a webpage, digital promo tiles, bookable
product, plus a range of other digital solutions.
Individual Annual Promo Price Guide
JJWebpage = $779
CuJdJOne-month large feature tile on home page + digital ad every page = $2,226
geg feature tile on home page + digital ad every page = $1,892
JJOne-month
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With over 20,000+ subscribers in our Mudgee Region Lover tribe, we invite members to
Mul promote their business/event with digital banners in our monthly email promotion.
Includes click through to your webpage on visitmudgeeregion.com.au.
goa ay
St
a Ave
Oaky
W
Individual Annual Promo Price Guide J
Winbourne
t
Large digital banner = $662
ie C
J Small digital banner = $441
Burrundull
Cree
Jul
Cedar A
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Across Facebook, Instagram and Twitter, we
regularly communicate the benefits of visiting
ban
our region through a social following of over
Red
31,000. Native social media posts are available
through top tier partnerships and event
promotional solutions. No individual pricing
available, however we encourage all partners to
#mudgeeregion for potential reposts.
ly
Don’t miss the opportunity to maximise sales to your accommodation or experience. We have a BOOK NOW feature
l
it Gu
for visitors to check real-time availability + make an instant booking, whether it be a tour, tickets for an event,
immersive class, an attraction or accommodation. Our BOOK NOW feature is your solution to convert more bookings.
Sawp
Bronze partners + above have the opportunity to take advantage of this feature – enquire with us to learn more.
e B55 Ind
b > Pricing throughout this guide is exclusive of GST ust 5
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Mid-Year Partnership Opportunity
Now is the ideal time to join a thriving network of 340 like-minded business leaders to continue the growth
of our region’s strong visitor economy.
The coming months are forecast for continued visitor growth. Research and tourism insights indicate Mudgee Region connects perfectly
with those wishing to escape the city for a contemporary country escape, there is confidence in further growth of the visitor economy over
the next 3-5 years.
Here at Mudgee Region Tourism we would love to connect you with the increasing number of visitors coming to the region.
We are offering Mid-Year Partnership pro rata packages designed to increase awareness of your business through to the end of this
financial year.
PARTNER PRIVILEGES
All partners will receive access to the following benefits
JJExclusive access to Mudgee Region Tourism Partner Facebook page, HOW DO I SIGN UP?
for regular updates + to connect with partners to amplify collaborative
> Go to www.visitmudgeeregion.com.au
efforts + local business support
> Go to Partner Services
JJCrew News e-newsletter for industry insights, webinar/online
> Go to Partnership Opportunities
training invitations, partner workshops, funding + grant info, partner
> Read Terms + Conditions
opportunities, media updates + more
> Complete online form
JJOpportunity to advertise with digital solutions
> Receive email with invoice
JJ‘Proud Partner of Mudgee Region Tourism’ digital banner for your website
> Pay within 7 days
or email signature
JJTap into promotion + ticketing solutions for events, tours + merchandise
JJPotential to sell retail product at Mudgee Visitor Information Centre
(including online gift hamper sales opportunity)
JJDiscounted stallholder opportunities (when events are enabled) Contact us Monday to Friday 9am to 5pm
JJMudgee Region website business directory listing
partners@visitmudgeeregion.com.au
JJGrant and Awards application guidance + support
02 6372 1020
JJAccess to a variety of skilled staff with various marketing, business
development + visitor experience expertise
6 > Pricing throughout this guide is exclusive of GST
Membership Packages
MID YEAR OFFER $1,800 $325 $135
FULL YEAR $3,000 $650 $270
Partnership privileges // See Partner Privileges overleaf for listed inclusions ✓ ✓ ✓
✓ ✓ ✓
Virtual familiarisations
Partners to submit up to 15-minute video tour
COVID Rebound partner support program
COVID-19 updates, tourism industry impact + updates, virtual industry ✓ ✓ ✓
development training initiatives, creative consults + business support
✓ ✓ ✓
Mudgee VIC brochure display
DL business flyer promotion
✓ ✓ ✓
Online business listing
Includes business contact details
✓ ✓
Webpage
Business promotional page on visitmudgeeregion.com.au -
✓ ✓
Feel the Love rebound campaign
Digital campaign partner eligibility -
✓ ✓
Online bookable product functionality + promotion option*
Available via 123Tix + V3 -
Website advertisement
Feature tile to promote your business on home page + ✓ - -
across all webpages for one month
✓
Monthly subscriber email (eDM) advertisement
25K+ subscribers, one issue promotion - -
PAYMENT PLAN
20% deposit at time of booking ✓ - -
Weekly payments until 9 April 2021
JJPricing throughout this guide is exclusive of GST
JJPartnership will be activated once MRT has received payment or deposit
JJ1.21% credit card surcharge applies to credit card payment
JJPayment Plans: DebitSuccess one-off $12 admin set-up fee applies + $14.95 insufficient funds fee, refer to DebitSuccess T+Cs
JJ*Bookable Product accessible via 123Tix + V3, commission may occur
7
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