EY Mobility Consumer Index (MCI) 2022 study
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EY Mobility Consumer Index (MCI)
2022 study
May 2022
EY Knowledge Analysis
Prepared by
Gaurav Batra Akshi Goel Ankit Khatri Menaka Samant
AM&M Analyst Team Leader AM&M Analyst AM&M Analyst AM&M Analyst
EY Knowledge EY Knowledge EY Knowledge EY KnowledgeEY Mobility Consumer Index 2022 Study
Launched in 2020, the EY Mobility Consumer Index
(MCI) is an annual study that provides unique insights
on the shifts witnessed in travel patterns and mobility
mix in the post-COVID world.
Based on a global survey of respondents, the MCI also
aims to gauge the car buying intent, analyse the pace of
shift towards the adoption of electric vehicles, and
assess the consumers’ car buying journey process.
Survey Details
18 ~13k Conducted in
countries respondents March 2022
Australia Italy New Zealand Sweden
Themes Covered
Canada India Norway UK
China Japan Singapore US Mobility/travel Electric vehicles &
France Mexico South Korea behavior sustainability
Germany Netherlands Spain
Car buying & Retail analysis
powertrain
Countries added in the 2022 study
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis Survey conducted in March 2022Executive Summary (1/2): EY Mobility Consumer Index 2022 Study
MOBILITY SHIFT AHEAD BUYING BOOM BECKONS ELECTRIC CAR’S THE STAR
9% decline in overall travel compared to 45% consumers intend to buy a car (32% 52% car buyers prefer an EV* for their next
pre-COVID prefer new car, 13% prefer used car), up purchase. 3x growth in preference for fully
Overall travel Work travel Non-work travel 12% points from the 2020 study. electric cars from 7% in 2020 to 20% in 2022
50% 52%
45%
33%
-9% -8%
-11% 41% Fully electric /
plug-in hybrid /
2020 2021 2022 hybrid
30%
~2x growth in respondents working from 63% plan to buy a car in the next 12 months 21%
home at least 3-4 times a week 19% Hybrid
16%
12% 20% Fully
7% electric
63% 37%
17% 31% 10% 10% Plug-in
7% hybrid
With in 12 months 12-24 months
Before C-19 2020 2021 2022
Now
Public transport saw the most decline in China, India, Mexico are expected to lead the Environment continues to be the top motivator
journeys owing to heightened safety concerns car buying activity
for consumers buying an EV
China 75%
Public Transport -13% India 74%
Car rental 3%
Environmental concerns 38%
Mexico 66%
Car sharing / clubs -1% Spain 51% Rising penalty on ICE 34%
Cab / taxi -6% United States 48% Lower cost of ownership 25%
Micromobility -9% South Korea 47% Monetary incentives 25%
Personal two wheeler -10% UK 44%
Personal car -11% Norway
Evs have now longer range 24%
44%
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis EV includes fully electric, plug-in hybrid, and hybrid powertrains Survey conducted in March 2022Executive Summary (2/2): EY Mobility Consumer Index 2022 Study
PHYSICAL TOUCHPOINTS ARE HERE TO
CHARGERS AREN’T HOME YET MULTI-CHANNEL ON RISE
STAY
Lack of charging stations replaced high While digital channels are gaining Consumers are actively adapting digital
upfront cost as the top inhibitor to purchase prominence, in-personal experience will channels seeking information, price
EVs remain important for pre-purchase testing, transparency and enhanced experience
final purchase (both new and used cars) and Use of digital channels for car purchase
Lack of charging stations in… 34%
aftersales services
Range anxiety 33% 26%
18%
Upfront cost 27%
car buyers prefer to interact
Absence of adequate… 26% with salesperson at
Charging/running cost 26%
63% dealership to gather 2021 2022
information
Digital sales and service model will continue to
evolve driven by tech advancements
~80% of EV owners use home charging, New car buyers prefer to
purchase vehicle from car buyers prefer to use
indicating a strong need for home charging
64% dealership/showroom apps / websites / social
infrastructure 66% media to gather
information about the
vehicle
28% 32% 21% 12% 7%
Used car buyers prefer to
39% purchase vehicle from Opted for price calculator
Daily Multiple times a week Once a week Occasionally Never dealership/showroom 59% as the most popular online
tool
Shopping centres / retail locations emerge as
the most preferred non-residential charging prefer dealers for car Potential EV buyers are more likely to use
location 51% servicing
online tools such as price calculator and car
configurator compared to ICE buyers
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis Survey conducted in March 2022Key takeaways: EY Mobility Consumer Index 2022 Study
Consequence of shifting mobility choices Key to achieving sustainable EV future Evolving role of dealerships and
To capitalize strong consumer interest in multichannel retail
• Overcoming the satisfaction gap is a •
major challenge for city transport EVs, automakers and dealers need to
rethink their dialogue with consumers and • While dealers play a key role
authorities, with sustainable transport a
develop new messages, relationships, and currently, to remain at the front-of-
key plank in climate change initiatives
tools to bring the EV experience to life mind will require a better
• A carrot and stick approach may yield understanding of the customer
results, with 46% of consumers saying • Smart new finance packages and ownership decision journey
that free public transport would reduce models are imperative to prevent the
• OEMs and Dealers need to develop
their usage of private cars, and 38% emergence of a damaging social divide, new ways of making the first contact
saying that urban traffic charges would providing affordable EVs for both low- and – be it digital or physical, and
lead them to take fewer journeys by car. high-income groups smoothly manage the transition
• Many city transport authorities – under • Government, OEMs and charging providers between online and offline channels.
severe financial pressure after months should collaborate to develop national • Dealers need to reinvent themselves
of reduced passenger revenues – may be charging plans. Greater interoperability and as trusted expert advisors. To not
tempted by the revenue potential of transparency will help allay related fears only maintain existing revenues, but
road usage fees, which could act as a also take advantage of new
• OEMs also need to focus on repurposing
hedge against falling incomes from opportunities as they arise
and reconditioning of EV battery packs as
vehicle and fuel taxes as EVs become well-to-wheel sustainability calls for a
prevalent holistic focus on the EV life cycle
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis Survey conducted in March 2022Respondents in Italy, Spain, Norway are expected to drive the EV adoption in Europe;
China, South Korea shine in APAC, while the US sits at the bottom in North America
% of car buyers intend to buy a fully electric / plug-in hybrid / hybrid car
EUROPE: 55% ASIA-PACIFIC: 54% North America: 39%
2021 63% - - 48% 40% - - 38% 48% 51% 53% 42% 30% 28% 17% 35% - 28%
73%
69%
62% 63%
61%
56%
52% 53% GLOBAL AVERAGE: 52%
49% 48% 49%
46% 45% 45% 46%
43%
38%
29%
EV includes fully electric, plug-in hybrid, and hybrid cars Note: Mexico, Spain, Norway, France, and Netherlands are the new markets added in Wave 3
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis Survey conducted in March 2022Fully electric: Purchase consideration for a fully electric car is highest in China,
followed by South Korea and Norway, while it is the lowest in the US and Japan
% of car buyers intend to buy a fully electric car
2021 17% 24% - 14% 9% 13% 6% - 11% - 7% 14% 9% - 6% - 8% 4%
37%
32% 31%
28%
23%
22% 21%
20% 19% GLOBAL AVERAGE: 20%
17% 16% 16%
15%
13% 13%
9%
7%
5%
EV includes fully electric and plug-in hybrid Note: Mexico, Spain, Norway, France, and Netherlands are the new markets added in Wave 3
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis Survey conducted in March 2022Home charging frequency: Respondents across geographies rely heavily on home
charging facilities
How often do you charge your EV at home?
% of EV owners
Never 1% 4% 4% 5% 5% 6% 6% 7% 8% 9% 10% 10% 10%
Occasionally 13% 5% 13% 16%
14%
14% 11% 7% 21%
25% 14% 12% 9% 7% 5%
20% 13% 11%
10%
11% 15% 10%
Once a week 23% 20% 9%
18% 35% 18% 23%
29% 16%
24% 27%
18% 20%
26%
29% 17%
25% 42% 25% 25% 16%
Multiple times
36% 22% 52% 37% 50% 21%
a week 24%
34% 34%
39%
38% 38%
28% 26%
39% 38% 40%
34% 32% 36%
Daily 27% 31%
26%
22% 20% 22% 21%
18% 18% 19%
13% 15%
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis Survey conducted in March 2022Motivations: Environment is still the top motivator for consumers to buy an EV;
Increasing penalty on ICE vehicle emerges as another factor influencing EV sales
TOP FIVE MOTIVATORS FOR RESPONDENTS TO BUY AN EV
2021 study 2022 study
Environmental concerns 49% 38% Environmental concerns
Monetary incentives 29% 34% Rising penalty on ICE vehicles
EVs have now longer ranges 28% 25% Monetary incentives
Better charging 28% 25% Lower cost of ownership
infrastructure availability
Lower cost of ownership 26% 24% EVs have now longer ranges
Note: Figures indicate sum of the top three ranks of the share of responses per category
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis Survey conducted in March 2022Concerns: Lack of charging infrastructure has emerged as the key inhibitor in the 2022
study, while the concerns around upfront cost seemed to have declined significantly
Flourish link for
Top 5 concerns of respondents who prefer ICE over EVs in their next car purchase interactive chart
2021 study 2022 study
34% Lack of charging stations in
Upfront cost 50% your city / travel route
Range anxiety 33% 33% Range anxiety
Lack of charging stations
in your city / travel route 32% 27% Upfront cost
Absence of adequate home /
More comfortable 27% 26% work charging infrastructure
with ICE
27% 26% Charging / running cost
Charging duration
Note: Figures indicate sum of the top three ranks of the share of responses per category
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysis Survey conducted in March 2022Respondent demographics
COUNTRIES SURVEYED (18) AGE GROUP INCOME
China 1002
Gen Z 12% Low Income 31%
India 1002
UK 1000
Millennials 29%
Australia 1000
Germany 1000 Medium Income 57%
Gen X 25%
United States 1000
Canada 1000 Boomers 34%
Mexico 1000 High Income 12%
Japan 1000
Spain 503 AREA OF RESIDENCE
France 502 GENDER
City centre 32%
Netherlands 501
Male 50%
New Zealand 500 Suburbs 19%
Norway 500 Female 50%
Italy 302
Small town / rural areas 20%
Non-binary / third
Singapore 302 0,3%
Medium sized city 19% gender
Sweden 300
I would not prefer to
South Korea 300 Small city / town 11% 0,1%
answer
No. of respondents ~13,000 Survey conducted in March 2022
Source: EY Mobility Consumer Index 2022 Study, EY Knowledge analysisYou can also read
