Exterior Signage 05. Februar 2020 - Daimler, Design Navigator
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Daimler Brand & Design Navigator 05. Februar 2020 Exterior Signage Overview In case of mixed commercial vehicles dealerships with brands outside the Daimler Group the gateway sign as well as the dealer name in the corporate typeface Daimler CS are no mandatory elements. For outlets with after-sales operations only the pylon is no mandatory element. The mulbrand wall module, information sign and entrance sign are considered as optional elements. Veröffentlicht am 05. Februar 2020 um 17:22 Uhr Seite 1 von 29 https://designnavigator.daimler.com © 2021 Daimler AG. Alle Rechte vorbehalten.
[1] Pylon [2] Multibrand wall module [3] Dealer name lettering [4] Gateway sign [5] Information sign [6] Entrance sign In case of local legislation on construction, the mutlbrand wall module shall be used instead of the pylon. An information sign is particularly recommended for big facilities. Pylons The multibrand pylon is one of the key elements of retail brand signage. The pylon features the different brandmarks on their own. The multibrand pylon must be erected at any Daimler multibrand site that is authorized to sell or service commercial vehicles. Veröffentlicht am 05. Februar 2020 um 17:22 Uhr Seite 2 von 29 https://designnavigator.daimler.com © 2021 Daimler AG. Alle Rechte vorbehalten.
Pylon (dimensions)
Positioning
The position chosen for the pylon must give it as much prominence as possible and allow
clear visibility.
● The pylon should be located where it offers maximum exposure to drivers along the
main thoroughfare and customers driving into the dealership.
● The pylon should be visible from both directions of travel and be mounted at a right
angle to the road.
● The individual brandmarks shall be positioned from top to bottom based on their
importance for the dealership.
Size
The size of a pylon should be proportionate to the size of the dealership premises and the
area of the site. As a rough guide, the height of the pylon should not exceed the height of
the building.
Please note:
● For mixed commercial vehicle dealerships with brands outside the Daimler Group
the pylon must be spatially separated (ideal case: 10m distance) from all elements
showing other brands.
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● If the local authorities do not approve the installation of a pylon, a wall module can
be used instead.
Design Principles
The pylon features the brandmarks on both sides. The brandmarks and the edges of the
pylon are illuminated from within.
Colors
● Pylon background: white aluminum RAL 9006
● Plinth: anthracite grey RAL 7016
● Illuminated strips down each side: clear acrylic glass
● Mercedes star: effect by day – chrome silver/at night – matt white
● Fuso: three-diamond brandmark: Mitsubishi Fuso red (RGB: R255 G0 B0) – Fuso
letter: black on white background
● Fuso alternative: Mitsubishi Fuso red (RGB: R255 G0 B0)
● Freightliner: white background with black and Pantone 186 logotype
● Western Star: Western Star Red, Pantone 1945 (HEX: #aa1036, RGB: R200 G12
B71), Pantone Black (HEX: #000000, RGB: R0 G0 B0)
MB No. W H H1
120-NM 1.200 mm 6.100 mm 6.000 mm
130-NM 1.600 mm 8.100 mm 8.000 mm
Please note:
● Foundations and the provision of a power supply, along with any technical checks
and approvals that may be necessary, are the responsibility of the dealer.
● The pylon should be mounted in a bed of gravel or rubble to protect it from
splashing rainwater.
Multibrand Wall Modules
The design and size of multibrand modules are derived from those of the multibrand
pylon. The multibrand module is designed to complement or to be an alternative to the
multibrand pylon, if either regulatory restrictions or the limitations of the site preclude
the installation of the pylon. Multibrand modules are designed to be cantilevered off a
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solid facade wall or directly on a prominent wall. In case of legislative or constructional
constraints a horizontally arranged wall module can be installed.
Multibrand module (cantilevered)
Positioning
The multibrand module should be mounted on a prominent and clearly visible area of
wall: e.g. on a high workshop, showroom or office block wall facing a main road.
Multibrand modules should not be used in conjunction with name letterings. Vehicle
brandmark modules must be spatially separated from service brands and should be
installed at a greater height.
Size
The size of the module chosen should be proportional to the surface area of the wall.
Please note:
● For mixed Commercial Vehicle dealerships with brands outside the Daimler Group
the wall module must be spatially separated (ideal case: other facade of building)
from elements showing other brands.
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Wall Modules
[1] Two-side wall module (cantilevered)
[2] One-side wall (wall-mounted)
[3] One-side wall (wall-mounted)
Design Principles
The multibrand module shows the brand signs, whereby the brands are illuminated from
within.
● One-sided, if mounted flat on the wall
● Two-sided, if cantilevered
Colors
● Wall-mounted: white aluminum RAL 9006
● Cantilevered: side panels: white aluminum RAL 9006
● Mercedes star: effect by day – chrome silver/at night – matt white
● Fuso: three-diamond brandmark: Mitsubishi Fuso red (RGB: R255 G0 B0) – Fuso
letter: black on white background
● Fuso alternative: Mitsubishi Fuso red (RGB: R255 G0 B0)
● Freightliner: white background with black and Pantone 186 logotype
● Western Star: Western Star Red, Pantone 1945 (HEX: #aa1036, RGB: R200 G12
B71), Pantone Black (HEX: #000000, RGB: R0 G0 B0)
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MB No. W H (2 modules) H (3 modules)
1 2
210-NM 800 mm 2.000 mm 3.000 mm
220-NM 1.200 mm 3.000 mm 4.500 mm
230-NM 1.600 mm 4.000 mm 6.000 mm
MB No. W (1 module) W (2 modules) W (3 modules) H
211-NMH 800 mm 1.600 mm 2.400 mm 998,5 mm
221-NMH 1.200 mm 2.400 mm 3.600 mm 1.498,5 mm
231-NMH 1.600 mm 3.200 mm 4.800 mm 1.998,5 mm
MB No. W H (2 modules) H (3 modules)
1 2
210-NMC 800 mm 2.000 mm 3.000 mm
220-NMC 1.200 mm 3.000 mm 4.500 mm
230-NMC 1.600 mm 4.000 mm 6.000 mm
Please note:
● Wall-mounting fixtures and cabling, along with any regulatory checks that may be
necessary, are the responsibility of the dealer and are not included in the scope of
delivery.
● The various sizes of the module are designed to be mounted at the heights shown
here, which correspond roughly to the height of the pylons.
Dealer Name Lettering
Dealer name
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Colors and Materials
● Typeface for dealer name or town: Daimler CS (recommended) or similar font style
or national, non-Latin character set
● Font for Dealer Name: acrylic surface, flat (not prismatic), white
● Edges: Stainless steel, polished
Design Principles
The name letterings show the name of the dealer. If the rules of the local MPC allow, the
name of the city/location of the dealership can be added.
Positioning
Lettering is preferably mounted on the main facade, that has the highest public appeal
and generally faces the main road. It is always mounted on fascia or eaves.
MB No. W2 Capital letter height
MB 360-D variable 492 mm
MB 370-D variable 656 mm
MB 380-D variable 820 mm
MB 390-D variable 984 mm
Please note:
● Fixtures for walls or pillars and the necessary power supply, along with any
regulatory checks that may be needed, are the responsibility of the dealer and are
not included in the scope of delivery.
● For mixed commercial vehicle dealerships with brands outside the Daimler Group
the dealer name lettering in the corporate typeface Daimler CS is not mandatory.
Gateway Signs
The gateway sign is mandatory for all multibrand sites offering sales or service of Group
brands. The gateway sign contains information on subbrands, divisional units and
services represented on site. The gateway sign is always in the driveway to the premises
and displays the brands, subbrands, services and divisions.
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Gateway sign (dimensions)
The neutrality of the sign is ensured by the following measures:
● The sideband is grey, the background of the sign is silver grey and the only
typeface used is Daimler CS Demi or a similar kind of non-Latin font.
● All vehicle and service brands, as well as references to customer-relevant areas,
are shown in the above-mentioned fonts.
The gateway sign shows the following information:
● The dealership/site name and, if applicable, information relating to the specific
gateway (e.g. “CV entrance” or “CV Service”) in the upper section of the sign, 2
lines at most.
● Items of text – with or without a directional arrow – in the Daimler CS Demi font
style or a similar kind of non-Latin font with a maximum of 3 text modules for all
vehicle, service and support brands as well as for customer-relevant service areas.
Group-related terminology is normally defined by the MPCs/responsible regional
offices.
● Per text module: 1 language – maximum of 3 lines, 2 languages – maximum of 2
double lines
● If required, information about dealer authorization in accordance with local
regulations.
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© 2021 Daimler AG. Alle Rechte vorbehalten.● Vehicle brandmarks must be positioned above service brandmarks.
Positioning
The sign should always be positioned directly at the gateway/drive entrance. The sign
should be at least 10 m away from the multibrand pylon and should be mounted at a right
angle to the road.
Please note:
● For mixed commercial vehicle dealerships with brands outside the Daimler Group
the gateway sign is not mandatory.
MB No. W W1 W2 H H1
410-N 1.600 mm 280 mm 1.320 mm 2.603 mm 500 mm
420-N 1.600 mm 280 mm 1.320 mm 3.103 mm 500 mm
Design Principles
The gateway sign is designed with two identical sides and is illuminated from within.
Depending on local circumstances, however, it may also only show a text on one side, or
a different text on each side.
Colors and Lettering/Typography
● Side band: grey
● Text modules (incl. blank module): white aluminum RAL 9006
● Plinth: anthracite grey RAL 7016
Header Module (1st Module from Top)
● Up to 2 lines
● Typeface: Daimler CS Demi or a similar kind of non-Latin font
● Font sizes: 1 language and 2 languages of equal importance – caps height 120 mm
(*110 mm); 2 languages with main and secondary language – caps height
140/100 mm (*120/80 mm).
● Color of text: effect by day – black/at night – white
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© 2021 Daimler AG. Alle Rechte vorbehalten.The smaller fonts marked (*) can be used to make longer words fit or to improve
distances between lines.
Brand Module (2nd Module from Top)
● Brandmark in line with relevant brand guidelines
● A maximum of six square or horizontally laid rectangular brandmarks are possible
per module
● The sizes of such brandmarks are defined as: square – 180 mm x 180 mm,
rectangular – 270 mm x 120 mm
● The order in which brandmarks are displayed must be in conformity with the
positioning on the pylon and/or wall module.
Text Module (3rd – 4th or 3rd – 5th Module from Top)
● Color of text: effect by day – black/at night – white
● Typeface: Daimler CS Demi or a similar kind of non-Latin font
● Type of text: directions to be given in neutral terms with/without directional arrow
– descriptive terms for brand, service and support subbrands but only with the
above-mentioned fonts – if required, information about dealer authorization in
accordance with local regulations
● Maximum number of lines per module: a maximum of 3 lines for 1 language; a
maximum of 2 double lines for 2 languages; the distances between the lines are
laid down in the manufacturers’ specifications
● Fonts: 1 language: caps height 80 mm (*70 mm); 2 languages with main and
secondary languages: caps height 80/60 mm (*60/50 mm) – if both languages
are equally important: caps height 60 mm (*55 mm)
The smaller font heights marked (*) can be used to adjust the lengths of words or
improve the distance between lines. In such cases all the texts will be produced in these
font sizes.
Blank Modules (Bottom Module)
● The bottom module is always left blank
Please note:
● Any foundations and the provision of the necessary power supply, along with any
regulatory checks which may be necessary, are the responsibility of the dealer and
Veröffentlicht am 05. Februar 2020 um 17:22 Uhr Seite 11 von 29
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© 2021 Daimler AG. Alle Rechte vorbehalten.are not included in the scope of delivery.
● To optimize the legibility of lettering as well as energy consumption, it is
recommended that the sign should only be illuminated when the outside light level
falls below 150 lux.
● The gateway sign should be mounted in a bed of gravel or rubble to protect it from
splashing rainwater.
Information Signs
Multibrand information signs are designed to help customers find their way easily around
dealership premises.
Information sign (MB Sign No. 644-N)
The information signs are available in all versions:
● To identify a specific area (without directional arrow)
● To indicate the direction to take (with directional arrow)
They are universally available in a range of pre-set widths and heights, and for varying
sizes of text. The dealer thus has a wide choice at his disposal to suit specific local
circumstances.
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© 2021 Daimler AG. Alle Rechte vorbehalten.Neutrality is ensured by the following measures:
● The information sign must not show any brandmarks, special typography or
specific brand colors. The side band is grey, the background of the sign is silver
grey, and the only typeface used is Daimler CS Demi or a similar kind of non-Latin
font.
● The information can be written on 1, 2 or 3 text modules.
● Information is focused on giving direction towards customer-relevant areas. All
vehicle and service brand names may be displayed in the defined typeface.
Positioning and Size
The main point to consider when positioning signs is their visibility. Where parked
vehicles are likely to obscure sight lines, correspondingly higher signs should be used.
Please note:
● Any foundations and the provision of the necessary power supply, along with any
regulatory checks which may be necessary, are the responsibility of the dealer and
are not included in the scope of delivery.
● To optimize the legibility of lettering as well as energy consumption, it is
recommended that the sign should only be illuminated when the outside light level
falls below 150 lux.
● The information sign should be mounted in a bed of gravel or rubble to protect it
from splashing rainwater.
Information Signs (Free-Standing)
Design Principles
● Unlit or illuminated from within
● Text on either one or both sides
● The bottom module is always left blank
Colors and Lettering/Typography
● Side band: grey
● Text modules (incl. blank module): white aluminum RAL 9006
● Plinth: anthracite grey RAL 7016
● Lettering: effect by day –black/at night – white
● Typeface: Daimler CS Demi or similar kind of non-Latin font styles of the corporate
typeface available from the font manufacturer URW Type Foundry GmbH
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© 2021 Daimler AG. Alle Rechte vorbehalten.● Font sizes and word length (with/without arrow) determine sign width
● Text is always aligned left
● Where used, arrows are always aligned right
Neutral Information Sign 1 – Free-Standing
MB No. W W1 W2 H H1
621-N 1.100 mm 80 mm 1.020 mm 1.103 mm 2 x 500 mm
631-N 1.100 mm 80 mm 1.020 mm 1.603 mm 3 x 500 mm
641-N 1.100 mm 80 mm 1.020 mm 2.103 mm 4 x 500 mm
Neutral Information Sign 2 – Free-Standing
MB No. W W1 W2 H H1
622-N 1.400 mm 80 mm 1.320 mm 1.103 mm 2 x 500 mm
632-N 1.400 mm 80 mm 1.320 mm 1.603 mm 3 x 500 mm
642-N 1.400 mm 80 mm 1.320 mm 2.103 mm 4 x 500 mm
Neutral Information Sign 3 – Free-Standing
MB No. W W1 W2 H H1
623-N 1.800 mm 80 mm 1.720 mm 1.103 mm 2 x 500 mm
633-N 1.800 mm 80 mm 1.720 mm 1.603 mm 3 x 500 mm
643-N 1.800 mm 80 mm 1.720 mm 2.103 mm 4 x 500 mm
Neutral Information Sign 4 – Free-Standing
MB No. W W1 W2 H H1
624-N 2.400 mm 80 mm 2.320 mm 1.103 mm 2 x 500 mm
634-N 2.400 mm 80 mm 2.320 mm 1.603 mm 3 x 500 mm
644-N 2.400 mm 80 mm 2.320 mm 2.103 mm 4 x 500 mm
Please note:
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© 2021 Daimler AG. Alle Rechte vorbehalten.● As a rule, a uniformly sized font should be used on an information sign with 1
language or with 2 equally important languages. It is however possible to use 2
differently sized fonts if the sizes are clearly different.
● As a rule, a uniform font size combination should be used on an information sign
with 2 languages with one main/secondary language.
● On each text module there may only be: a maximum of 3 lines for 1 language (font
size H 80 mm, Daimler CS), applicable only for information sign 1 and 2; a
maximum of 2 double lines for 2 languages (font size H 120 mm, Daimler CS),
applicable for information sign 1, 2, 3 and 4; one line of text (font size H 160 or
200 mm, Daimler CS), applicable for information sign 1 and 2 (160 mm), 3 and 4
(200 mm)
Information Signs (Wall-Mounted)
Information sign (MB Sign No. 638-N)
Design Principles
● Unlit or illuminated from within
● Text on one side
● The narrow signs (250 mm in height) are only ever used singly
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© 2021 Daimler AG. Alle Rechte vorbehalten.Colors and Lettering/Typography
● Side band: grey
● Text modules (incl. blank module): white aluminum RAL 9006
● Lettering: effect by day – black/at night – white
● Typeface: Daimler CS Demi or similar kind of non-Latin font styles of the corporate
typeface available from the font manufacturer URW Type Foundry GmbH
● Font sizes and word length (with/without arrow) determine sign width
● Text is always aligned left
● Where used, arrows are always aligned right
Neutral Information Sign 1 – Wall-Mounted
MB No. W W1 W2 H H1
605-N 1.100 mm 80 mm 1.020 mm 258 mm 1 x 250 mm
615-N 1.100 mm 80 mm 1.020 mm 508 mm 1 x 500 mm
625-N 1.100 mm 80 mm 1.020 mm 1.008 mm 2 x 500 mm
635-N 1.100 mm 80 mm 1.020 mm 1.508 mm 3 x 500 mm
Neutral Information Sign 2 – Wall-Mounted
MB No. W W1 W2 H H1
606-N 1.400 mm 80 mm 1.320 mm 258 mm 1 x 250 mm
616-N 1.400 mm 80 mm 1.320 mm 508 mm 1 x 500 mm
626-N 1.400 mm 80 mm 1.320 mm 1.008 mm 2 x 500 mm
636-N 1.400 mm 80 mm 1.320 mm 1.508 mm 3 x 500 mm
Neutral Information Sign 3 – Wall-Mounted
MB No. W W1 W2 H H1
617-N 1.800 mm 80 mm 1.720 mm 508 mm 1 x 500 mm
627-N 1.800 mm 80 mm 1.720 mm 1.008 mm 2 x 500 mm
637-N 1.800 mm 80 mm 1.720 mm 1.508 mm 3 x 500 mm
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© 2021 Daimler AG. Alle Rechte vorbehalten.Neutral Information Sign 4 – Wall-Mounted
MB No. W W1 W2 H H1
618-N 2.400 mm 80 mm 2.320 mm 508 mm 1 x 500 mm
628-N 2.400 mm 80 mm 2.320 mm 1.008 mm 2 x 500 mm
638-N 2.400 mm 80 mm 2.320 mm 1.508 mm 3 x 500 mm
Please note:
● As a rule, a uniformly sized font should be used on an information sign with 1
language or with 2 equally important languages. It is however possible to use 2
differently sized fonts if the sizes are clearly different.
● As a rule, a uniform font size combination should be used on an information sign
with 2 languages with one main/secondary language.
● On each text module there may only be: a maximum of 3 lines for 1 language (font
size H 80 mm, Daimler CS), applicable only for information sign 1 and 2; a
maximum of 2 double lines for 2 languages (font size H 120 mm, Daimler CS),
applicable for information sign 1, 2, 3 and 4; one line of text (font size H 160 or
200 mm, Daimler CS), applicable for information sign 1 and 2 (160 mm), 3 and 4
(200 mm)
Information Signs (Suspended)
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© 2021 Daimler AG. Alle Rechte vorbehalten.Information sign (MB Sign No. 618-S-N) Design, Suspension System, Colors and Lettering The signs proposed for suspended mounting are identical to the single-module wall- mounted signs (sign height 500 or 250 mm). These are the only signs designed to be suspended. The name panels are mounted on a suspended frame with a defined cross- section and dimensions and can be either single or double-sided. Frames need to be commissioned separately by the operator. Neutral Information Sign 1 – Wall-Mounted/for Suspended Mounting MB No. W W1 W2 H A 605-S-N 1.100 mm 80 mm 1.020 mm 258 mm max. 2.500 mm 615-S-N 1.100 mm 80 mm 1.020 mm 508 mm max. 2.500 mm Neutral Information Sign 2 – Wall-Mounted/for Suspended Mounting MB No. W W1 W2 H A 606-S-N 1.400 mm 80 mm 1.320 mm 258 mm max. 2.500 mm 616-S-N 1.400 mm 80 mm 1.320 mm 508 mm max. 2.500 mm Veröffentlicht am 05. Februar 2020 um 17:22 Uhr Seite 18 von 29 https://designnavigator.daimler.com © 2021 Daimler AG. Alle Rechte vorbehalten.
Neutral Information Sign 3 – Wall-Mounted/for Suspended Mounting
MB No. W W1 W2 H A
617-S-N 1.800 mm 80 mm 1.720 mm 508 mm max. 2.500 mm
Neutral Information Sign 4 – Wall-Mounted/for Suspended Mounting
MB No. W W1 W2 H A
618-S-N 2.400 mm 80 mm 2.320 mm 508 mm max. 2.500 mm
Please note:
● As a rule, a uniformly sized font should be used on an information sign with 1
language or with 2 equally important languages. It is however possible to use 2
differently sized fonts if the sizes are clearly different.
● As a rule, a uniform font size combination should be used on an information sign
with 2 languages with one main/secondary language.
● On each text module there may only be: a maximum of 3 lines for 1 language (font
size H 80 mm, Daimler CS), applicable only for information sign 1 and 2; a
maximum of 2 double lines for 2 languages (font size H 120 mm, Daimler CS),
applicable for information sign 1, 2, 3 and 4; one line of text (font size H 160 or
200 mm, Daimler CS), applicable for information sign 1 and 2 (160 mm), 3 and 4
(200 mm)
Information Signs (Cantilevered)
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© 2021 Daimler AG. Alle Rechte vorbehalten.Information sign (MB Sign No. 618-C-N)
Design, Installation, Colors and Lettering
The cantilevered information signs are designed to be mounted at right angles to a wall.
The only signs that may be cantilever-mounted are those 1.100 mm in width. The
suspended and cantilevered signs are very similar in design. The panels are mounted on
either one or both sides of a frame with a defined cross-section and dimensions, which is
secured to the wall. Frames need to be commissioned separately by the operator.
Neutral Information Sign – Cantilevered
MB No. W W1 W2 H H1
605-C-N 1.100 mm 80 mm 1.020 mm 258 mm 1 x 250 mm
615-C-N 1.100 mm 80 mm 1.020 mm 508 mm 1 x 500 mm
625-C-N 1.100 mm 80 mm 1.020 mm 1.008 mm 2 x 500 mm
635-C-N 1.100 mm 80 mm 1.020 mm 1.508 mm 3 x 500 mm
Please note:
● As a rule, a uniformly sized font should be used on an information sign with 1
language or with 2 equally important languages. It is however possible to use 2
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© 2021 Daimler AG. Alle Rechte vorbehalten.differently sized fonts if the sizes are clearly different.
● As a rule, a uniform font size combination should be used on an information sign
with 2 languages with one main/secondary language.
● On each text module there may only be: a maximum of 3 lines for 1 language (font
size H 80 mm, Daimler CS) and a maximum of 2 double lines for 2 languages (font
size H 120 mm, Daimler CS)
Icon Signs
Icon signs contain visual information for customers on the premises of the dealership.
The icon sign is recommended for all multibrand sites offering sales or service of Group
brands.
Icon sign (free-standing)
Information on the icon sign is conveyed in a variety of ways according to the form it
takes:
● As guidance for drivers: e.g. for parking, parking for specific groups of people (with
an additional symbol or word), to show speed limits etc.
● With words from the operator to the customer, e.g. a farewell message at the exit
saying “Drive safely”
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© 2021 Daimler AG. Alle Rechte vorbehalten.● Information provided on the car park about service processes etc.
● Marking of service area parking spaces/rows with numbers or letters etc.
Neutrality is ensured by the following measures:
● The sign should not show any brandmarks (symbols, words or typography) or
immediately identifiable brand colors: the side band is grey, the background of the
sign is silver grey.
● The typeface Daimler CS Demi should be the only one used.
The icon sign is only available in one width. Like the information signs, it is modular in
construction and can be installed in a range of predefined heights as a free-standing, wall-
mounted or post mounted unit. The sign is unlit. The relevant information is applied by an
adhesive foil.
Positioning and Size
The main criteria to consider when positioning signs is their visibility. Where parked
vehicles are likely to obscure sight lines, correspondingly higher signs should be used.
Please note:
● Anchoring fixtures and any regulatory checks which may be required are the
responsibility of the operator and are not included in the scope of delivery.
● The icon sign should be mounted in a bed of gravel or rubble to protect it from
splashing rainwater.
Icon Signs (Free-Standing/Wall-Mounted)
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© 2021 Daimler AG. Alle Rechte vorbehalten.Icons signs (free-standing) Neutral Icon Sign – Free-Standing MB No. W W1 W2 H A 720-N 450 mm 50 mm 400 mm 1.103 mm 2 x 500 mm 730-N 450 mm 50 mm 400 mm 1.603 mm 3 x 500 mm 740-N 450 mm 50 mm 400 mm 2.103 mm 4 x 500 mm Design Principles ● Unlit ● Depending on size, 1 or up to a max of 3 icons on each side ● Text may be on one or both sides, the bottom module is always left blank. Veröffentlicht am 05. Februar 2020 um 17:22 Uhr Seite 23 von 29 https://designnavigator.daimler.com © 2021 Daimler AG. Alle Rechte vorbehalten.
Icon signs (wall-mounted)
Neutral Icon Sign – Wall-Mounted
MB No. W W1 W2 H A
715-N 450 mm 50 mm 400 mm 508 mm 1 x 500 mm
725-N 450 mm 50 mm 400 mm 1.008 mm 2 x 500 mm
735-N 450 mm 50 mm 400 mm 1.508 mm 3 x 500 mm
Design Principles
● Unlit
● 1 or up to max of 3 icons depending on size
● Text on one side
● The single-module wall-mounted sign may, if required, also be mounted on existing
masts or poles.
Colors
● Side band: grey
● All modules (incl. blank module): white aluminum RAL 9006
● Plinth: anthracite grey RAL 7016
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© 2021 Daimler AG. Alle Rechte vorbehalten.Pictograms and Text Information (Adhesive Foil)
● Maximum width x height = 300 x 400 mm, (see dotted area in drawings)
● Icons: black (parking place markings with numbers or letters are icons)
● Traffic signs: in the relevant color for the sign
● Text information: black
● Typeface: Daimler CS Demi or similar kind of non-Latin font styles of the corporate
typeface available from the font manufacturer URW Type Foundry GmbH
Adapter for Pole Attachment
MB No. W H
700-71 450 mm 500 mm
Entrance Signs
Use of the entrance sign is recommended for all Daimler-multibrand sites. If the
information on the sign extends over more than three modules, it is recommended to
place two signs in different places at the entrance.
Entrance sign
The entrance sign informs customers about the services offered by the dealership. It
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© 2021 Daimler AG. Alle Rechte vorbehalten.helps visitors and customers find their way. The entrance sign is positioned directly at the
entrance to a particular area in order to inform customers and visitors of the specific
services available here.
Neutrality is ensured by the following measures:
● The sign should not show any brandmarks (symbols, words or typography) or
immediately identifiable brand colors: the side band is grey, the background of the
sign is silver grey, and the only typeface used is Daimler CS Demi or a similar non-
Latin type of typeface.
The entrance sign is only available in one width. Like the information signs, it is modular
in construction and may be used in the defined heights either as a free-standing unit or
as a wall-mounted unit. It is made up of a maximum of 3 information modules. The sign is
unlit. The wordmark vehicle brands are cut to fit the contours or attached as a foil, and
the text information is also attached with adhesive foil.
Positioning and Size
The sign is positioned immediately at or adjacent to the entrance.
Please note:
● Anchoring fixtures and any regulatory checks which may be required are the
responsibility of the operator and are not included in the scope of delivery.
Entrance Signs (Free-Standing/Wall-Mounted)
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© 2021 Daimler AG. Alle Rechte vorbehalten.Entrance signs (free-standing) Neutral Entrance Sign – Free-Standing MB No. W W1 W2 H A 520-N 1.000 mm 180 mm 820 mm 1.000 mm 2 x 500 mm 530-N 1.000 mm 180 mm 820 mm 1.600 mm 3 x 500 mm 540-N 1.000 mm 180 mm 820 mm 2.100 mm 4 x 500 mm Design Principles ● Unlit ● 1 or up to a max of 3 info modules on each side, depending on size ● Text may be on one or both sides, the bottom module is always left blank. ● Text is always aligned left. Veröffentlicht am 05. Februar 2020 um 17:22 Uhr Seite 27 von 29 https://designnavigator.daimler.com © 2021 Daimler AG. Alle Rechte vorbehalten.
Entrance signs (wall-mounted) Neutral Entrance Sign – Wall-Mounted MB No. W W1 W2 H A 515-N 1.000 mm 180 mm 820 mm 500 mm 1 x 500 mm 525-N 1.000 mm 180 mm 820 mm 1.000 mm 2 x 500 mm 535-N 1.000 mm 180 mm 820 mm 1.500 mm 3 x 500 mm Design Principles ● Unlit ● 1 or up to a max of 3 modules, depending on size ● Text on one side only ● Text is always aligned left. Colors Lettering ● Side band: grey ● All modules incl. blank modules: white aluminum RAL 9006 ● Plinth: anthracite grey RAL 7016 Veröffentlicht am 05. Februar 2020 um 17:22 Uhr Seite 28 von 29 https://designnavigator.daimler.com © 2021 Daimler AG. Alle Rechte vorbehalten.
Header Module (Optional – 1st Module from Top)
● Lettering: black, adhesive foil
● Operator’s address: caps height 40 or 50 mm
● Typeface: Daimler CS Demi or similar kind of non-Latin font styles of the corporate
typeface available from the font manufacturer URW Type Foundry GmbH.
Text Modules (1st and/or 2nd – 3rd Module from Top)
● Lettering: black, adhesive foil
● Service terms: caps height 40 or 50 mm (e.g. “Commercial Vehicle Sales”,
“Commercial Vehicle Service”, “Parts & Accessories”)
● Opening hours: caps height 25 or 30 mm
● Typeface: Daimler CS Demi or similar kind of non-Latin font styles of the corporate
typeface available from the font manufacturer URW Type Foundry GmbH.
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© 2021 Daimler AG. Alle Rechte vorbehalten.You can also read
