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Every law student has a story to tell.
It’s our job to tell those stories.
Magazines
Websites
Enewsletters
Virtual Events
2
National Jurist
the
Every Law student has a story to tell.
It’s our job to tell those stories.
For the past 30 years, The National Jurist has
been the leading voice in legal education.
During that time, almost 1 million law
students have relied on The National Jurist for
unbiased, accurate and fair coverage of law
schools, law students and the legal profession.
We continue to build upon that heritage with
our leading magazine, website, enewsletters
and virtual conferences. Combined,
we provide powerful reach to the latest
generation of law students.
3
Our Readers
278,000 3,000
UNIQUE WEB VISITORS AVERAGE NEWSLETTER READERS
45,000 180
PRINT MAGAZINE LAW SCHOOLS
READERS
5,000 300+
AVERAGE DIGITAL HONOR DISPLAY
MAGAZINE READERS RACKS
4
Made with
2021-22 Editorial Calendar
Back-to- School 2021 Winter 2022
Education: LL.M. Honor Roll and guide to programs Education: Guide to Study Abroad programs
Career: SuperLawyers: Which law schools produce the most Career: Guide to the Bar Exam
Entertainment: Binge-worthy Legal Shows Career: Best Cities for Young Attorneys
Advice: Best Tips for Success in Law School Advice: How to pass the bar exam
Space deadline: July 29 Space deadline: Nov. 18
Ad copy due: August 6 Ad copy due: Nov. 26
Distribution: August 31 Distribution: Jan. 4
Fall 2021 Spring 2022
Education: Foreign Attorney guide to LL.M. programs Education: Guide to U.S. summer programs
Education: Online legal education update Education: Online summer programs
Career: Best Legal Places to Work Career: Alternative Legal Careers
Advice: Exam Advice Advice: Best Tips for the Bar Exam
Space deadline: Sept. 23 Entertainment: Law Student of the Year
Ad copy due: Oct. 1 Space deadline: Jan. 13
Distribution: Oct. 26 Ad copy due: Jan. 21
Distribution: Feb. 15 5
Magazine Rates & Specifications
With 30 year of experience, The National Jurist is better positioned than any other media
source to help you reach law students. Our marketing specialists will help you plan a campaign
that takes advantage of the branding power of print and the direct response of digital.
1x 2x 3x 4x Size
Full page $7,020 $6,668 $6,318 $5,966 8 3/8̎ x 10 7/8̎ Cover & other premium locations
2/3 $5,264 $5,001 $4,738 $4,475 4 3/4̎ x 9 3/4̎ Back Cover +30%
1/2 Island $4,914 $4,667 $4,422 $4,176 4 3/4̎ x 7̎ Inside Front cover +20%
1/2 H $4,562 $4,334 $4,105 $3,878 7 1/4̎ x 5̎ Page 3 +10%
1/3 H $3,860 $3,667 $3,474 $3,281 4 3/4̎ x 4 3/4̎ Inside Back Cover +5%
1/3 V $3,510 $3,334 $3,158 $2,982 2 5/16̎ x 9 3/4̎
1/4 H $3,158 $3,000 $2,842 $2,684 4 3/4̎ x 31/2̎ Digital Magazine Sponsorships
1/6 H* $2,362 $2,333 $2,211 $2,088 4 3/4̎ x 2 1/2̎
Issue Sponsor $2,500
1. Advertisement adjacent to the cover of the digital
File Requirements magazine (550 x 480 pixels)
PDF-X-1a Files only
300 dpi images, embedded fonts & colors 2. Leaderboard banner on issue notification emails
converted to CMYK.
3. Logo flashes when issue is opened (200 x 200)
Full-page bleed ads
Leaderboard Above Issue - $1,800
Magazine trim size is 8 3/8” x 10 7/8”. For bleed (728 pixels wide x 90 pixels high)
include 1/4’’ on all full-page ads. Live area must
be 1/4’’ inside the trim edge. Crop marks must be Leaderboard Below Issue - $1,650
placed outside bleed area. (728 pixels wide x 90 pixels high)
Skyscraper Left/Right - $1,650
(120 pixels wide x 600 pixels high)
How to submit your ads: Email your advertisements to:
ads@cypressmagazines.com
6
Digital Partner Program
Position your school or company as a leader in legal education.
Every sponsor receives web and newsletter ads and their logo
appears on our website and newsletters for powerful branding.
How it works:
• Your logo appears on our website, in every newsletter and in print
as one of our digital partners
• Your digital ad rotates on both our website and weekly newsletter.
Guaranteed impressions: 40,000 digital impressions per month
• Limited to 8 partners
278,000 3,000
Rate per month
1 month $1,100
3 months $1,045
6 months $915 WEB SESSIONS A YEAR AVERAGE NEWSLETTER
12 months $833 READS PER ISSUE
Website Specifications
Leaderboard: 728 pixels wide x 90 pixels high
Medium Rectangle: 300 pixels wide x 250 pixels high
Static Ad File Requirements: GIF or JPEG, maximum
file size is 50 KB. Please include destination URL when
submitting ad.
Flash File Requirements: GIF or JPEG, maximum file
size is 50 KB. Unlimited amount of loops. Please embed
destination URL when submitting ad. All versions of flash
accepted. Actionscript 3 not supported. Actionscript 2
should not be used.
7
Study abroad &
Summer study
For 30 years, The National Jurist has been the go-to source for law students
interested in either studying abroad or taking summer classes. Our print
magazine brings programs to life in a visually appealing and stunning way.
Our online guide provides comprehensive information to help them make
educated decisions.
When you advertise your study abroad or summer program you receive:
1. Magazine ad in print and digital
2. Expanded listing in our online guide to study abroad and summer
programs
Help your program stand out when candidates are researching
study abroad or summer study options. Our online guide is used by
thousands of potential students and includes basic information on
every program. But only advertisers receive:
1. Program description
2. Photo
3. Weblink
3. Website ad on Study Abroad and Summer Programs web page
Full-page and 2/3-page advertisers receive a leaderboard ad or a video
ad on the Study Abroad and Summer Study web page. Half-, 1/3
and 1/4 page advertisers receive a medium rectangle ad. All ads are
guaranteed to receive 5,000 impressions. This page features breaking
news, advice and our comprehensive guide.
4. Enewsletter ad
Full-page and 2/3-page advertisers receive a leaderboard ad in an
edition of our enewsletter. Half-, 1/3 and 1/4-page advertisers receive a
8 medium rectangle ad in one issue.
8
Online Jurist
The Online Jurist is a digital-only magazine for students and
attorneys who are considering an online program — whether
that be for J.D., LL.M. or a Masters of Law.
What’s in the Online Jurist
• Stories that tell readers what it’s like to take an online program
• Advice on how to succeed and excel in an online program.
• Detailed listings of every JD, LL.M., Masters program and
certificate offered by U.S. law schools. (Including technology
used, deadlines and other important information)
What you get when you advertise: The Online Jurist Ad Rates
1. Ad in Digital Magazine Full page 8 3/8̎ x 10 7/8̎
The issue is distributed digitally to more than 30,000 readers, GOLD Leaderboard* 728 x 90 pixels
including international attorneys, domestic attorneys, law $3,730
students and prelaw students.
1/2 Horizontal 7 1/4̎ x 5̎
2. Website
SILVER Medium rectangle 300 x 250 pixels
Advertisers receive a leaderboard or medium rectangle ad on
$2,425
our robust webpage. This page features breaking news and
monthly advice. 1/3 Horizontal 4 3/4̎ x 4 3/4̎
3. Newsletters BRONZE Medium rectangle 300 x 250 pixels
Advertisers receive a leaderboard or medium rectangle ad $1,570
in one of four newsletters –National Jurist, preLaw Insider,
SmartLawyer, or International Jurist.
4. Expanded online listing *First six advertisers. After inventory is booked,
Gold advertiser will receive medium rectangle
Make your program stand out when candidates are
ad in two issues.
researching legal degrees. Our online guide to programs is
used by thousands of potential applicants and includes basic 2021 Deadlines
information on every program. But only advertisers receive: Ad space: Oct. 14
1.Program description Ad material deadline: Oct. 22
2.Photo Distribution: Dec. 1
3.Weblink
9
Graduate Law: LL.M.
The National Jurist is your complete marketing solution when it 1. Program description
comes to graduate law programs. We provide a host of options that 2. Photo
allow you to reach and impact this hard-to-reach audience. 3. Weblink
When you advertise you receive: 3. Website ad
1. Magazine ad in print and digital Full-page and 2/3-page advertisers receive a leaderboard ad or a video
ad on the Graduate law web page. Half-, 1/3 and ¼-page advertisers
2. Expanded listing in our online guide to graduate law receive a medium rectangle ad on the Graduate law web page. All
programs ads are guaranteed to receive 5,000 impressions. This page features
Make your program stand out when candidates are researching breaking news, monthly advice and our comprehensive guide.
graduate law programs. Our online guide to LL.M. programs is used 4. Enewsletter ad
by thousands of potential applicants and includes basic information
on every program open to foreign attorneys. But only advertisers Full-page and 2/3-page advertisers receive a leaderboard ad in an
receive: edition of our enewsletter. Half-, 1/3 and ¼-page advertisers receive a
medium rectangle ad
10The International Jurist
The Magazine for foreign attorneys
The International Jurist is the only magazine written for foreign attorneys
who are interested in studying law in the U.S. Our digital sponsorship package
10,000
includes reach through the digital magazine, website and enewsletters.
What’s in the International Jurist
• Visual guide to graduate law programs in the U.S. GUARANTEED
• Stories that help readers understand what makes a great LL.M. program, how IMPRESSIONS
to choose a program, and the value of an LL.M. from America.
• Advice stories on the issues that matter most to foreign attorneys, from getting Ad Rates
a Visa to taking the bar exam in the U.S.
Full page 8 3/8̎ x 10 7/8̎
When you advertise you get: GOLD Leaderboard* 728 x 90 pixels
$3,712
1. Digital Magazine ad
The issue is distributed digitally to readers across the globe, including 1/2̎ Horizontal 7 1/4̎ x 5̎
international attorneys interested in pursuing a graduate law degree, law
SILVER Medium rectangle 300 x 250 pixels
professors and administrators at law schools.
$2,425
2. Website ads
Advertisers receive a leaderboard and medium rectangle ad on our robust 1/3 Horizontal 4 3/4̎ x 4 3/4̎
webpage for foreign attorneys on NationalJurist.com for six months. (April 1 to BRONZE Medium rectangle 300 x 250 pixels
Sept. 30) This page features breaking news and monthly advice. $1,570
3. Newsletter ad
Advertisers receive a leaderboard and medium rectangle ad in one issue of the
International Jurist newsletter. *First six advertisers. After inventory is
4. Expanded online listing booked, Gold advertiser will receive medium
rectangle ad in two issues.
Make your program stand out when candidates are researching legal degrees.
Our online guide to programs is used by thousands of potential applicants and 2022 Deadlines
includes basic information on every program. But only advertisers receive: Ad space: March 10
1.Program description Ad material deadline: March 18
2.Photo Distribution: April 19
3.Weblink 11SmartLawyer
SmartLawyer targets U.S. attorneys who are actively seeking to further their
education. Our digital sponsorship package includes reach through the digital
magazine, website and enewsletters.
What’s in SmartLawyer:
10,000
• Guide to graduate law programs, certificate and masters programs
• Stories that help readers understand why they should continue their education
to advance their career
• Advice stories on how to earn a degree while working full-time GUARANTEED
• News on the latest graduate law offerings IMPRESSIONS
When you advertise you receive:
1. Digital Magazine Ad Rates
The issue is distributed digitally to U.S. lawyers Full page 8 3/8̎ x 10 7/8̎
GOLD Leaderboard* 728 x 90 pixels
2. Website ads
$3,712
Advertisers receive a leaderboard and medium rectangle ad on our
SmartLawyer webpage for 12 months. This page features breaking news, advice 1
⁄2 Horizontal 7 1/4” x 5”
and out guide to graduate programs. SILVER Medium rectangle 300 x 250 pixels
3. Newsletters $2,425
Advertisers receive a leaderboard and medium rectangle ad in one issue of the 1
⁄3 Horizontal 4 3/4” x 4 3/4”
SmartLawyer newsletter.
BRONZE Medium rectangle 300 x 250 pixels
4. Expanded online listing $1,570
Make your program stand out when candidates are researching
legal degrees. Our online guide is used by thousands *First six advertisers. After inventory is
of potential applicants and includes basic information on every booked, Gold advertiser will receive medium
program. But only advertisers receive: rectangle ad in two issues.
1.Program description 2022 Deadlines
2.Photo
Ad space: April 7
3.Weblink
Ad material deadline: April 15
Distribution: May 17
12Masters Degrees
Legal education for Non-Lawyers Sponsorship rates
$2,200 for 12 months
Our website is the most comprehensive source for professionals interested in $1,500 for 6 months
legal degrees for non-lawyers. $1,000 for 3 months
• Includes a database of every program available with details on tuition,
deadlines, contact info, etc.
5,000
• Articles answer the most common questions posed by potential students, GUARANTEED
making the website a one-stop source for all needs. IMPRESSIONS
When you advertise you receive: Website Specifications
1. Digital Magazine Static Ad File Requirements: GIF or JPEG,
The issue is distributed digitally to U.S. lawyers maximum file size is 50 KB. Please include
destination URL when submitting ad.
2. Expanded online listing
Make your program stand out when candidates are researching legal degrees Flash File Requirements: GIF or JPEG,
for non-lawyers. Our online guide to programs is used by thousands of maximum file size is 50 KB. Unlimited amount
potential applicants and includes basic information on every program. But only of loops. Please embed destination URL when
advertisers receive: submitting ad. All versions of flash accepted.
1.Program description Actionscript 3 not supported. Actionscript 2
2.Photo should not be used.
3.Weblink
13National Jurist Virtual Conferences
The National Jurist hosts two events — a conference on graduate law programs
for U.S. attorneys and one for foreign attorneys. This is your opportunity to get
in front of interested students and present your school as a leader.
Coming to America: Conference
The Graduate Law Conference
for foreign attorneys
Nov. 12, 2021
May 2, 2022
• Why an LL.M, Masters, S.J.D. or another degree?
• Why an LL.M in America?
• How to choose the best school for your needs
• How to choose the best school for your needs
• Application advice
• Application advice
• Q&A with law schools
• Q&A with law schools
Gold Sponsorship $2,500
• Opportunity to speak on panel
• Name and email of all registered attendees
• Logo on all pre- and post-event marketing
materials and recordings
• Recognition during the event
• Virtual tabletop
• 3- to 5-minute interview during event
• Exclusive to 6 sponsors
Silver Sponsorship $1,850
• Opportunity to speak on panel
• Virtual tabletop
• Name included in marketing materials
• Exclusive to 6 sponsors
Bronze Sponsorship $1,250
• Virtual tabletop
• 3- to 5-minute interview during event
• Name included in marketing materials
14Every Law school has a story to tell.
It’s our job to tell those stories.
preLaw is the only media source that helps
serious prospective law students better
understand the law school landscape.
We deliver objective and fair news coverage
and data-driven honor roll stories that help
pre-law students understand the unique
strengths and offerings of each school.
This is where you want to tell your story.
An our marketing specialists will help you
plan a campaign that takes advantage of
the branding power of print and the direct
response of digital.
15By the numbers
200,000
UNIQUE WEB VISITORS
40,000
PRINT MAGAZINE READERS
5,543
DIGITAL MAGAZINE READERS
4,749
NEWSLETTERS SUBSCRIBERS
359
PRE-LAW ADVISORS
For more than 20 years, we have distributed preLaw magazine At the universities with the most applicants, we supplement this
through pre-law advisors at the universities that produce the most distribution with additional copies distributed through special
law school applicants. honor racks. With racks at 104 universities, you are ensured that
your message is reaching the bulk of students who apply to law
Advisors hand out preLaw as they meet with and counsel students. school each year.
Some provide copies to the pre-law society. We have built close
relationships with these advisors, and look to them for feedback.
162021-22 Editorial Calendar
Back-to- School 2021 Winter 2022
Best Schools for Public Service Diversity Honor Roll
Law Schools with Most Superlawyers Most Innovative Law Schools
LSAT advice Top Schools: International law, Trial
Top Schools: Health Law, Family Law, Advocacy, Public Policy
Human Rights What’s Best for You: Small, Medium or
Schools with Great Outdoor Lifestyles Large Law School?
What’s Best for You: Rural, Suburban or
Urban?
Space deadline: Dec. 9
Space deadline: July 8 Ad copy due: Dec. 17
Ad copy due: July 16 Distribution: Jan. 1
Distribution: Aug. 17
Fall 2021 Spring 2022
Best Value Law Schools Best Schools for Practical Training
Leaders in Moot court Best Buildings
Top Schools: Business law, Criminal Top Schools: I.P, Environmental, ADR
law, Taxation Rural vs. Urban Law Schools
Most Conservative, Liberal schools What’s Best for You: Public or Private?
Space deadline: Aug. 26 Space deadline: Feb. 10
Ad copy due: Sept. 3 Ad copy due: Feb. 18
Distribution: Sept. 28 Distribution: March 15
17Magazine Rates & Specifications
1x 2x 3x 4x Size
Full page $7,020 $6,668 $6,318 $5,966 8 3/8̎ x 10 7/8̎
2/3 $5,264 $5,001 $4,738 $4,475 4 3/4̎ x 9 3/4̎
1/2 Island $4,914 $4,667 $4,422 $4,176 4 3/4̎ x 7̎
1/2 H $4,562 $4,334 $4,105 $3,878 7 1/4̎ x 5̎
1/3 H $3,860 $3,667 $3,474 $3,281 4 3/4̎ x 4 3/4̎
1/3 V $3,510 $3,334 $3,158 $2,982 2 5/16̎ x 9 3/4̎
1/4 H $3,158 $3,000 $2,842 $2,684 4 3/4̎ x 31/2̎
1/6 H* $2,362 $2,333 $2,211 $2,088 4 3/4̎ x 2 1/2̎
File Requirements Cover & other premium locations
PDF-X-1a Files only Back Cover +30%
300 dpi images, embedded fonts & colors Inside Front cover +20%
converted to CMYK. Page 3 +10%
Inside Back Cover +5%
Full-page bleed ads
Magazine trim size is 8 3/8̎ x 10 7/8̎ . For bleed
include 1/4̎ on all full-page ads. Live area must
be 1/4̎ inside the trim edge. Crop marks must be
placed outside bleed area.
How to submit your ads: Email your advertisements to:
ads@cypressmagazines.com
18Digital Magazine Sponsorships
Issue Sponsor $2,500
1. Advertisement adjacent to the cover of the digital
magazine (550 x 480 pixels)
2. Leaderboard banner on issue notification emails
3. Logo flashes when issue is opened (200 x 200)
Leaderboard Above Issue - $1,650
(728 pixels wide x 90 pixels high)
Leaderboard Below Issue - $1,500
(728 pixels wide x 90 pixels high)
Skyscraper Left/Right - $1,500
(120 pixels wide x 600 pixels high)
Magazine Poster Sponsorship
Our poster sponsorship offers an
exclusive opportunity for advertisers EXAMPLE
728x90
to place their poster on 100 of our LEADERBOARD ABOVE ISSUE HERE
Honor Racks located in schools
nationwide. ISSUE ➘ SKYSCRAPER
RIGHT
SPONSOR
120x600
AD HERE
Sponsorship Fee: $6,000 per year 550x480
Deadline: July 18
LEADERBOARD BELOW ISSUE HERE
728x90
19Digital Partner Program
Position your school or company as a leader in legal education in
this exclusive program. Prominent web and newsletter ads help
your message stand out, and your logo appears continually on our
website, newsletters and in the magazine for powerful branding.
What you get:
• Logo on website
• Logo in every enewsletter
• Leaderboard web ad, rotates with other sponsors
• Medium Rectangle web ad, rotates with other sponsors
• Leaderboard ad in one newsletter per month
• Medium Rectangle ad in one newsletter per month
Guaranteed impressions: 30,000 per month
• Limited to 8 partners
Monthly Rates
1 month $1,200
3 months $1,140
6 months $1,020
12 months $960
Website & Newsletter Specifications
Leaderboard: 728 pixels wide x 90 pixels high
Medium Rectangle: 300 pixels wide x 250 pixels high
Static Ad File Requirements: GIF or JPEG, maximum file size is
50 KB. Please include destination URL when submitting ad.
Flash File Requirements: GIF or JPEG, maximum file size is 50
KB. Unlimited amount of loops. Please embed destination URL
when submitting ad. All versions of flash accepted. Actionscript 3
not supported. Actionscript 2 should not be used.
20Enhanced Profile
Our law school profile page on the prelaw website provides What you get:
prospective students with an objective overview of each law • Opportunity to embed video on your school’s profile page
school, along with current data on employment, enrollment, etc. • Advertisement on your profile page with link to your site
• (4) Social media posts throughout the year that highlight
New in 2021: You can upgrade your profile with an enhanced your school’s profile
package.
Rate
For one year $1,500
Programmatic:
Retargeting
Retargeting allows you to target students who have
previously visited your website or The National Jurist
website and/or students who have searched keywords
related to your product or service.
Your web display ads appear on other sites, based on
behavior. This allows you to get your ad back in front of
students — called retargeting.
Retargeting Rates
$15
CPMCPM $15
Campaigns can range from 20,000 to 500,000
21preLaw Virtual Conferences
preLaw hosts three events — a conference for pre-law advisors in July, and
two for pre-law students. This is your opportunity to get in front of interested
students and present your school as a leader.
Pre-Law Advisor Conference Sponsorship $2,500
Aug 6, 2021
• Updates on latest developments in legal education • Opportunity to speak on panel
• How to assess law schools • Name and email of all registered attendees
• Logo on all pre- and post-event marketing materials and
prelaw Fall Conference recordings
Oct. 18, 2021 • Recognition during the event
• Best Value Law Schools • Virtual tabletop
• Employment leaders • Exclusive to 6 sponsors
• Great schools for Public Interest
• Application advices
prelaw Spring Conference
Feb. 14, 2022
• Diversity leaders
• Practical Training leaders
• Understanding rankings
Virtual tabletop $1,250
• Virtual tabletop
• Opportunity to engage with attendees
• Opportunity to upload video and PDFs for download
• Name included in marketing materials
22Our Team
The National Jurist team is committed to editorial integrity, the highest-level of customer
service and unparalleled quality. Please contact us to find out how we can help.
Jack Crittenden
Publisher & Editor In Chief
208-534-7630
Jack@Cypressmagazines.com
Mr. Crittenden founded The National Jurist in 1991 and continues
to oversee strategic and editorial direction. He is a graduate of
American University’s Washington College of Law.
ADVERTISING EDITORIAL
Michael Wright Michelle Weyenberg
Senior Marketing Consultant Editorial Director
484-974-2339 385-220-0777
Michael@cypressmagazines.com michelle@cypressmagazines.com
On staff since 1998, Mr. Wright lives in the Ms. Weyenberg rejoined Cypress in 2020. She had
Philadelphia region and handles accounts previously worked as editor from 2006 to 2010.
in the Eastern seaboard and Midwest. She lives in the Minneapolis region and oversees
editing, data collection and other special projects.
Mindy Palmer Mike Stetz
Senior Marketing Consultant Managing Editor
931-484-1727 Stetz@cypressmagazines.com
Mindy@cypressmagazines.com On staff since 2013, Mr. Stetz lives in San Diego
On staff since 2002, Ms. Palmer, lives in and oversees legal education news coverage.
Tennessee and handles accounts in the
South and West.
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