EVERGREEN VISION 2020: BUILDING TRAILS, PARTNERSHIPS, & COMMUNITY - Evergreen Mountain Bike Alliance
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EVERGREEN
VISION 2020:
BUILDING TRAILS,
PARTNERSHIPS,
& COMMUNITY
MISSION & VISION
MISSION
CREATE AND PROTECT SUSTAINABLE MOUNTAIN
BIKING OPPORTUNITIES IN WASHINGTON.
VISION
MAKE WASHINGTON THE PREMIER STATE IN THE
COUNTRY FOR MOUNTAIN BIKERS.
ABOUT EVERGREEN The Evergreen Mountain Bike Alliance Evergreen is an important partner to (Evergreen) was founded in 1989 as a public land managers across the state, grassroots solution to preserving local trail contributing over 17,000 hours of volunteer networks from closing to mountain bikers. labor in 2016. Today, Evergreen has become a force in We combine professional leadership of our the trail building and advocacy community, staff and board with an expansive network of as the nation’s largest statewide mountain dedicated volunteers ready to assemble, bike organization with seven chapters and build, teach, lead rides, and advocate for thousands of followers dedicated to trail trails throughout the year. maintenance, education, advocacy and trail building.
STRATEGY A.
Enhance Mountain Bike Riding
Opportunities in Washington
A1. Facilitate the construction of 100 miles of new A3. Add 10 miles of trail within chapter regions to serve local
mountain bike trails across the state by 2020. and tourism demands.
A2. Develop a high-quality trail network by A4. Build and/or maintain mountain bike educational facilities that
2020 that includes: are designed for progressive skill building including:
a. Quality destination riding opportunities, including a. Five bike parks
a connected network of at least 30 miles of new b. Eight other facilities such as pump tracks or dirt jumps.
trails within the Puget Sound region;
b. Comprehensive trail networks in all chapter A5. Develop and support an engaged volunteer trail maintenance
locations; network statewide, with volunteers contributing 25,000
c. A variety of trail types for multiple riding styles hours of labor per year by 2020.
including cross country, all-mountain and freeride trails.
d. A variety of trail types for multiple skill levels –
beginner, intermediate, and advanced, as well as pilot
ADA accessible trails; and
e. Diverse trail locations and conditions – urban,
frontcountry, backcountry, forested, and alpine.
100 MILES DIVERSE LOCATIONS
AND CONDITIONS
OF NEW TRAIL FOR ALL SKILL LEVELS
ENGAGE VOLUNTEERS IN 10 MILES OF BUILD & MAINTAIN 5 BIKE
NEW TRAIL
TRAIL MAINTENANCE WITH IN EACH PARKS AND 8 PUMP TRACKS
25,000 HOURS STATEWIDE CHAPTER OR DIRT JUMPS
STRATEGY B.
Build a Strong Mountain
Bike Community
B1. Grow membership to 5,000 members. B4. Increase online participation via the website,
social media platforms, and electronic newsletter
B2. Increase organized rides by 10% per year to encourage readership by 20 percent each year to a total
community building, exploration of our trail system, of 29,800 followers by 2020.
and Evergreen pride.
B5. Maintain a minimum of 175 miles of trails per year.
B3. Build a strong and inclusive mountain bike
community and increase awareness of Evergreen’s
work by increasing annual participation at events
to 10,000 by 2020.
GROW TO
5,000 MEMBERS
MAINTAIN 175 MILES OF TRAILS
INCREASE ORGANIZED RIDE PARTICIPATION BY 10%
10,000 EVENT PARTICIPANTS
20% INCREASE IN ONLINE PARTICIPATION
FOLLOW
EVERGREENMTB
STRATEGY C.
Educate Mountain Bicyclists
in Washington State
EDUCATE
1,250 PEOPLE
C1. Develop a diverse education program including C2. Continue to partner with other trail and outdoor INCLUDING:
mountain bike skills and instructor certifications to organizations to educate mountain bikers and other
engage mountain bike riders of all skills and ages trail users on trail etiquette and other trail use and
across the state by engaging: maintenance issues.
a. 1,250 people per year across the state, 425 500
including: YOUTH WOMEN
i. 500 women
ii. 425 youth, with 175 in chapters 200
iii. 200 underserved youth in the UNDERSERVED
Trail Access Program YOUTH
b. 350 youth in summer camps
c. 150 people per year through the Evergreen
Trail School Program.
“ Partner with other trail
and outdoor organizations
to educate users on
trail etiquette.
STRATEGY D.
Advocate for Equitable Trail Access &
Riding Opportunities in Washington State
D1. Engage members state-wide through lobby day D3. Position Evergreen to secure new projects across the
and/or other engagement efforts with politicians state by fostering relationships with land managers
and land managers. and by meeting with each land manager and Evergreen
stakeholders at least once a year to discuss priorities,
D2. Host a Washington State Mountain Bike Summit. projects and strategies to move forward.
STRATEGY E.
Organizational Sustainability
E1. Meet or exceed annual fundraising goals for the
“
organization statewide.
E2. Ensure a diverse set of revenue streams including:
membership, donations, public and private fee-for-
Organizational sustainability
service contracts, grants, events, and sponsorships. is paramount to strengthening
E3. Retain highly qualified staff and limit turnover.
Strive to have average tenures of 4 years or longer.
our chapters and delivering
E4. Develop an organizational model for chapters that world class mountain bike
”
ensures financial and program sustainability.
trails throughout the State.
-Yvonne Kraus
Evergreen Executive Director
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