EVENT INFORMATION Windsurf World Cup Sylt 2019 - Act Agency

EVENT INFORMATION

Windsurf World Cup Sylt 2019

WINDSURF WORLD CUP SYLT
  ➢ LIVE ACTIONSPORT
  ➢ PREMIUM DESTINATION
  ➢ HIGH COVERAGE

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WINDSURF WORLD CUP
SYLT, WESTERLAND | BRANDENBURGER STRAND
27.09. – 06.10.2019

Biggest windsurf event worldwide | Super Grand Slam status | 4 disciplines
135.000,- € total prize money | 137 professional windsurfers from 32 nations
Action sports | entertainment | beach shopping | party | windsurf night session
Attracts a wide target group | 200.000 event visitors
Non-stop entertainment program | high potential B2B platform
Premium communication platform for brands
Extensive and attractive event gastronomy
Windsurf livestream coverage: 326.350
Overall national media coverage of over 357 million contacts in 2018
           TV | 138 articles – 29.411.178 coverage
           Print | 1083 articles – 41.014.237 coverage
           Online | 355 articles – 275.283.354 page visits / 1 day
           Radio| 91 articles– 12.190.380 coverage

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                        THE HIGHLIGHT CLIP

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TARGET GROUP

GENDER | 51% Woman | 49% Man

HIGH LEVEL OF EDUCATION | 48,6% University graduates
DIGITAL & SOCIAL MEDIA AFFINITY | 93,8% inform
themselves about the event via digital media and using the
smartphone

CAREER | 80% Professionals | 12,1% Students

YOUTH | 49% under 39 years

LOYAL FANS | 73,5% visited the event more than once

LIFESTYLE MEETS PURCHASING POWER | 50,8% have a
monthly net income over 2.000 €

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10 DAYS OF
ACTION SPORTS

The Windsurf World Cup Sylt as
THE ACTION SPORTS CLASSIC
celebrated its 30th anniversary in 2013.

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THE WORLD`S BEST
WINDSURFERS

World champions will be lining up!
The world’s elite of windsurfing with 137 athletes
from 32 nations are battling for a total price money of
135.000 Euro and important world ranking points .

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WESTERLAND | SYLT

The Brandenburger Strand in Westerland/Sylt – the heart
of the event - is located on the most popular holiday island
of Germany.

 „It is always a thin line between sucess and failure on Sylt. Windy and
stormy days have always increased my pulse beat. I just wanted to get
out there to see and feel it. The North Sea can not be tamed. You have
to adapt to North Sea and not vice versa. The shore break on sylt is the
  most demanding windsurfing spot I know. Whoever wins here, has
really fought hard for it. Nothing is given to you. You have to work hard
   to succeed. The fascination of Sylt World Cup is that it lures the
people out. They want to experience and feel it directly, they go to the
 beach and do not hide. Certainly no wimps. You experience moments
you will never forget for the rest of your life.These moments stay in my
                             mind forever.“
                   - Klaas Voget, Windsurfprofi –

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200.000 VISITORS

Every year the Windsurf World Cup
Sylt fascinates a wide target
group, which is interested in fun
sports, board sports, lifestyle and
party.

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ENJOY THE PARTY

10-days party program in the event
tent with live DJ‘s on two dance floors.

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TOP SIDE EVENTS

During the windsurf night session
the athletes perform spectacular
and audacious tricks in a floodlight
atmosphere.

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BEACH SHOPPING

The pop-up store mile on site offers
an extraordinary attraction for the
visitors.

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GASTRONOMY

Well known gastronomy
partners presenting
themselves on the esplanade
and in the event tent.

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EVENT RADIO

The Windsurf World Cup Sylt has
a daily off air audio concept - “Surf
Radio Westerland” - which is
supported by hosts and DJ‘s to
inform the visitors about
competitions and site events.

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PR AND MEDIALIZATION

Continuous press work in all media genres by
own PR unit on-site | TV & photo production
service including distribution | live web TV |
social media-& online team | event homepage |
Facebook, YouTube, Instagram

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MEDIA OPPORTUNITY

Efficient package offers with an
attractive pay factor can be booked as
an option. In addition to on the ground
event-sponsoring, these include
eventrelated TV and online products
with guaranteed reach from the
cooperationpartner ProSiebenSat.1

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HOSPITALITY

The Windsurf World Cup
Sylt provides an attractive
B2B platform with an on
site VIP lounge and
individual incentive
opportunities.

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EVENT SET UP

„Mercedes-Benz Windsurf
World Cup Sylt 2018“

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TITEL PARTNER
WE ARE LOOKING FORWARD TO A GREAT COOPERATION!
                         ACT AGENCY GmbH
               Gesellschaft für Kommunikation und Rechte
                             Himmelstraße 9
                          D-22299 Hamburg
                         www.act-agency.com

               All rights reserved by ACT AGENCY GmbH.     Page 18