EQUESTRICON 2018 Decor Inspiration and Direction

EQUESTRICON 2018
  Decor Inspiration and Direction

EVENT QUICK FACTS
Event Name: Equestricon
Event Objective: This convention will bring together horse
racing industry, stakeholders, fans and horseplayers to
participate in a lively atmosphere of engagement, discussion,
and entertainment.
Frequency of Meeting: 2nd Annual Event
Event Dates and Times: (approximations)
  October 29, 2018, 12p-9p
  October 30, 2018, 9a-6p
  October 31, 2018, Pre-Function and Meeting Space Open
  November 1, 2018, Pre-Function Open
Event Venue: Kentucky International Convention Center
Exhibit Hall Total Area: 40,000 sq. ft. + 30,000 sq. ft pre-function
Anticipated number of exhibitors/booths: 100-125
Anticipated Attendance: 3500-5000 over 2 trade show days
Booth size(s): 8x10 and 8x20, custom spaces for top-tier
exhibitors
Function Space: (1) Exhibit Hall (Ballrooms A-E), (1) Registration
Area/Pre-Function Space, (1) Exhibitor Break Room (M105), (1)
Staff Office, (1) Theater-Style Meeting Room, (2) Workshop Style
Meeting Rooms
Website: www.equestricon.com

EXHIBIT BOOTHS
 Each 8x10 standard booth should include:
     • black pipe and drape
     • 6ft table with black linen
     • 2 chairs
     • 1 wastebasket
     • 1 meter board sign
     • 10 Artist booths with 8ft high caging on 3 sides

EXHIBIT BOOTHS

TECH HUB & LOUNGE
•   Modern lounge furniture
•   Phone charging buffet or stations
•   Racing-themed arcade games (i.e. Final Furlong, Derby Owners Club, pinball, etc.)
•   Area for virtual arcade (Oculus Rift supplied by Organizers)
•   Minimum 3 large monitors for video game display
•   “Retro” arcade decor with racing tilt

TECH HUB &
LOUNGE

LEGENDS & AUTHOR HUB
•   Large central hub for celebrity appearances.
•   Should be an area with vertical height (see photos above),
•   Multiple Signing Desks (counter height) for jockeys, authors, artists, etc
•   Chrome Stanchions and red carpet should be available
•   Specialty lighting

LEGENDS & AUTHOR HUB

MAIN THEATER (HALL “EQ”)
•   Ballroom space with seating for approximately 350
•   Expected attendance per panel roughly 200-250
•   High-end stage design with lounge seating for presenters in a “storytelling” arrangement
•   Large screen and instant feedback camera needed
•   Stage Lighting. Interesting Backdrop
•   Air walls may be used but possibly requiring some chiffon drape if needed for effect

MAIN THEATER

VIP LOUNGES
• 2 Racing-themed rustic lounges for Breeders’ Cup and other sponsors
• Lounge seating and trendy, casual decor
• Areas will likely be sponsored so displays may be necessary

1 Social Lounge (see photos)
1 “Paddock Bar” themed to look like a racecourse paddock

VIP LOUNGES

•   Small but visible stage in feature area of the room.
 MAIN   •
        •
            Live Music to be hosted on stage.
            One bar should be in this area.

STAGE   •
        •
            Backdrop should be tall and interesting.
            Stage Lighting, Monitors near stage for Sponsor reels

MAIN STAGE

HORSE ROW
“Horse Country” Exhibitors. 10’ walls with mural images (life-size) of horses
in the fields. Most likely a custom build.
Should accommodate 10-15 booths (5-8 per side)

SILKS
           Jockey Silks on some sort of display and iPads on stands
 DESIGN    for an app-hosted silks design contest

STATION

REGISTRATION
Registration build-out with 4-6 dedicated registration desks with
customized backdrops or facades. Flags with logos and signage in the
pre-function area. Stanchions.

In lieu of a standard step-and-repeat, we would like a

STEP &   winners’ circle set up with:
         • Fake horse statue

REPEAT
         • Stand for a trophy presentation
         • Extensive florals and natural elements
         • Possibly a neon sign or large PVC lettering

TED TALKS-STYLE THEATER
Small, open theater on the Main Convention Floor to accommodate
50-60 seated guests. Small stage with interesting backdrop. Instant
playback on monitor. Please price lounge furniture seating option.

Small live set using background consistent with the
  SMALL    event for live social content, recorded interviews, etc.
           Stage lighting, sound to be coordinated by
LIVE SET   Equestricon.

CONCESSIONS DINING

OTHER DECOR