EDCO Webinar Environics Analytics 2022 EDCO - EA Partnership Offer Nader Shureih VP, Business Development - Public Sector ...
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EDCO Webinar
Environics Analytics 2022
EDCO – EA Partnership Offer
Nader Shureih
VP, Business Development – Public Sector
nader.shureih@environicsanalytics.com
©2022 Environics Analytics
©2022 Environics Analytics
PRIZM Overview
The PRIZM segmentation system classifies Canada’s neighbourhoods at a postal code-level into actionable lifestyle segments.
PRIZM Captures:
Aging population
Cultural diversity
Diverse lifestyles
Emerging lifestyles
Evolving household types
M4W Uniqueness of each 6-digit postal code
3H1
• Best in class methodologies and multiple recent data sources combine for
a granular view that confirms the big picture from the ground up
• Assigns neighbourhoods to a lifestyle segment at a postal code level based
on demographics, psychographics, and other behaviours
Source: PRIZM
©2022 Environics Analytics
• Younger urbanite The application of our data to the postal code
singles and couples level provides the greatest possible level of
• $116,553 granularity while still remaining privacy
• Owners and renters compliant.
• University educated
• Pursuit of novelty It also comes in at a fraction of the cost of
• High diversity any primary research, which uses smaller
sample sizes
• Midlife families
• $189,513
• Homeowners
• University educated
• Importance of
aesthetics
• Medium diversity • Younger downscale
singles and couples
• $52,774
• Renters
• Highschool diploma
• Financial concern
• High diversity
©2022 Environics Analytics
How We Make Data Usable
• Who are they?
• What do they earn?
• How do they think?
• What do they like to do in their
spare time?
• Do they donate to arts and culture
Canadian Financial organizations?
Monitor
• Do they like to travel within
Canada?
• Which social media platform do
800,000 they prefer?
postal codes • Which media do they consume?
• Do they go to live shows?
• Do they transact online?
• Do they consume the arts?
• Do they prefer sport?
• What social media channels do they
prefer?
• +30,000 more
83 data sources 35,000 data points
Our data is privacy compliant and is created with over 80 data sources and partners at the postal code level.
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6 ©2022 Environics Analytics
The 15-Minute City Approach
Business
Community Community
Opportunity
Profiling Surveying
Identification
15-min walking Business What’s
distance inventory missing?
Demographics
Psychographics Business Potential draws
Media opportunity to the area
Behaviours
7 ©2022 Environics Analytics
8 ©2022 Environics Analytics
2022 Municipal Community Offer
• 38-page report composed of:
Who is it for?
• Trade Area Map
• Demographics, PRIZM Profile and • Municipalities with population under 100,000
Psychographics (2022 EA DemoStats projections)
• Financial and Expenditure Overview • Applications in:
• Post COVID-19 Activities • Economic development,
• Media and Social Media Overview • Planning
• Online Shopping Attitudes and Behaviours • Tourism
• Store Loyalty • Communications, marketing and social media
• Main Street Visitors – 2019, 2020, 2021 • Programming
and 2021 PRIZM Profile (Top 5 Segments) • CAO’s office and council
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Haldimand County - Dunnville 10 ©2022 Environics Analytics
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Conditions for Participation $1,800 (EDCO members)
$2,500 (non-members)
• Geofence restrictions apply (maximum 5MM sq ft) for MobileScapes
extract of community main street area
• Client to provide either a shape file or clear boundaries of the community
main street
• 15-minute walk radius will apply to all reports
• Offer is contingent on 2022 Partnership between EDCO and EA
• Offer limited to municipalities with population under 100,000 (2022
EA DemoStats projections)
19 ©2022 Environics AnalyticsAbout Us
• Established in 2003, we are the premier
provider of analytics services in North
America
• 3,500 clients across Canada and US
• ~350 employees
• Effective across virtually all sectors and
industries
• ~30,000 variables connected to every postal
code in the country
• 100% privacy compliant
©2022 Environics AnalyticsQuestions?
Nader Shureih
VP, Business Development – Public Sector
Environics Analytics
nader.shureih@environicsanalytics.com
@EnvironicsA
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