MARKETS AND NETWORKING - Call CREA-MEDIA-2021-MARKETNET - eacea.ec.europa.eu

MARKETS AND
      NETWORKING

Call CREA-MEDIA-2021-MARKETNET

OBJECTIVES OF THE CALL
   FOSTER BUSINESS TO BUSINESS EXCHANGES AND
   INCREASE PARTICIPATION FROM LOW CAPACITY COUNTRIES

   SUPPORT INDUSTRY EVENTS FOCUSED ON CONTENT,
   NEW TECHNOLOGIES AND NEW BUSINESS MODELS

   ENCOURAGE ENVIRONMENTAL-FRIENDLY APPROACHES

TARGET ACTIVITIES
ACTIVITIES FACILITATING EUROPEAN                           NEW FOCUS ON:
AND INTERNATIONAL CO-PRODUCTIONS:
                                                 PARTICIPATION FROM LCCS
•   FEATURE FILMS AND SHORT FILMS          NEW AND DIGITAL TECHNOLOGIES
•   TV SERIES                               SUSTAINABLE BUSINESS MODELS
•   VIDEO GAMES                                    GREENING THE INDUSTRY
•   CROSS-MEDIA

                                                      SPECIAL EMPHASIS ON:

                                                                              !
ACTIVITIES FACILITATING ACCESS TO                            SUSTAINABILITY
TRADE EVENTS AND MARKETS:           ENVIRONMENTALLY-RESPECTFUL ACTIVITIES
• PHYSICAL                               PARTICIPATION OF WORKING PARENTS
• ONLINE                                                   GENDER BALANCE
                                                    DIVERSITY AND INCLUSION
                                                       REPRESENTATIVENESS

WHAT IS NEW

     ACTION 1 AND ACTION 2

     MERGED
     TO INCLUDE BOTH ACTIONS

60
     REDUCTION OF MEDIA CO-FINANCING TO

     60% MAX
     VS. 80% MAX   IN 2020

ELIGIBLE ACTIVITIES

MARKETS                                       B2B PROMOTIONAL
FOR EUROPEAN A/V PROFESSIONALS                       ACTIVITIES
                                                     OF EUROPEAN A/V WORKS
FOCUSED ON B2B EXCHANGES

SHOWING IMPACT ON VISIBILITY AND SALES          WITHIN/OUTSIDE MEDIA STRAND
OF EUROPEAN A/V WORKS                                            COUNTRIES

WITH AN ACCENT ON CONTENT AND/OR               ORGANISED BY A PAN-EUROPEAN
NEW TECHNOLOGIES AND BUSINESS                                       NETWORK
MODELS                                        OF AT LEAST 15 MEDIA COUNTRIES

WITHIN/OUTSIDE THE MEDIA STRAND          FACILITATING THE DISTRIBUTION AND/OR
COUNTRIES                                CIRCULATION OF EUROPEAN A/V WORKS

SHOWING AN ENVIRONMENTALLY-FRIENDLY             INCLUDING FINANCIAL SUPPORT
APPROACH                                                    TO THIRD PARTIES

AWARD CRITERIA
                         RELEVANCE OF THE ACTIVITIES
                                  (40 PTS)

10   B2B & PROMOTION ACTIVITIES IN LINE
     WITH THE OBJECTIVES OF THE CALL
                                          STRATEGIES FOR SUSTAINABLE AND
                                                   ECO-FRIENDLY ACTIVITIES
                                                                             5
10                                                                           5
     NEEDS OF THE INDUSTRY                STRATEGIES FOR GENDER BALANCE,
     AND INNOVATION                               INCLUSION, DIVERSITY AND
                                                      REPRESENTATIVENESS

     ADDED VALUE:

10   • CIRCULATION OF THE WORKS
     • QUALITY OF THE POSITIONING
     • EUROPEAN/INTERNATIONAL DIMENSION

AWARD CRITERIA
                   QUALITY OF CONTENT AND ACTIVITIES
                                (30 PTS)

     THE METHODOLOGY PROPOSED

10                                                                       10
                                              QUALITY AND FEASIBILITY:
     TO ACHIEVE THE OBJECTIVES:

     • FORMAT, CONTENT, TARGET GROUP     • CONSISTENCY OF THE BUDGET,
     • TOOLS AND DIGITAL TECHNOLOGIES         OBJECTIVES AND CONTENT
     • SELECTION AND DISTRIBUTION        • RELEVANCE OF THE SYNERGIES
       STRATEGIES                            AND NEW BUSINESS MODELS
     • VISIBILITY OF THE PROFESSIONALS

10
     THE COST EFFICIENCY OF THE ACTION
     AND THE SUSTAINABILITY OF THE
     CO-FINANCING STRATEGY

AWARD CRITERIA
     DISSEMINATION                              PROJECT MANAGEMENT
        (20 PTS)                                      (10 PTS)

10                                                                                   5
     SYSTEMIC IMPACT:                               THE DISTRIBUTION OF THE ROLES
     •   CO-PRODUCTION, FINANCING, VISIBILITY    AND RESPONSIBILITIES OF THE TEAM,
     •   INTERNATIONAL CIRCULATION                              INCLUDING GENDER
     •   GLOBAL AUDIENCE REACH                              AND DIVERSITY BALANCE
     •   TRACK RECORD
     •   LEVEL OF ASSISTANCE AND FOLLOW UP
         AFTER THE EVENT

10                                                                                   5
     THE STRUCTURING EFFECT AND THE                                PARTNERSHIPS:
     ADDED VALUE TO ENTER TARGETED                 ADDED VALUE AND ROLES OF EACH
     MARKETS AND TO REINFORCE CO-               MEMBER OF THE PROPOSED GROUPING
     PRODUCTION AND INTERNATIONAL
     CIRCULATION

TECHNICALITIES

MAIN ELEMENTS TO UNDERSTAND THE E-FORM:

  PART A
  PART B
  PART C

E-FORM IN SUBMISSION SYSTEM

PART A

PART B

• WORD DOCUMENT
  (TO UPLOAD IN PDF)

• DETAILED DESCRIPTION OF PROJECT FOR
  EVALUATION

• CHECK THE CORRECT QUESTIONS BASED
  ON THE ACTION/CALL

APPLICATION FORMPART B: SOME KEY POINTS

                                                                  PROJECT ACTIVITIES MUST BE ORGANISED IN THE FOLLOWING WORK PACKAGES:
QUESTION 5.2 :   WORK PACKAGES
                                                                  •   WP 1     – PROJECT MANAGEMENT (MANDATORY)
                 SHOULD BE LIMITED TO THREE (THOSE
                                                                  •   WP 2     – ACTIVITIES TO BE IMPLEMENTED (MANDATORY)
                 MENTIONED IN THE CALL)
                                                                  •   WP 3     – FOLLOW-UP AND DISSEMINATION (MANDATORY)
                                                                  •   WP XX    – TO BE ADDED IF NECESSARY

                                                                   MILESTONES ONLY FOR MAJOR OUTPUTS IN COMPLICATED
                                                                   PROJECTS

                                                                   DELIVERABLES:
 MILESTONES & DELIVERABLES (OUTPUTS/OUTCOMES)
                                                                   • TO BE USED TO SHOW PROJECT PROGRESS - TO BE
                                                                     UPLOADED ON THE PORTAL
                                                                   • MUST INDICATE A DUE DATE WITHIN DURATION OF THE
                                                                     RELATED WORK PACKAGE

QUALITY THRESHOLD

 70/100 PTS
FOLLOWING THE ASSESSMENT OF THE AWARD CRITERIA

                                                 70%

BUDGET AND TIMELINE

                                        DEADLINE

                                  24.08.21
                                       17:00:00 CET

7.5M EUR                                EVALUATION: SEP – NOV 2021
                                       INFO TO APPLICANTS: NOV 2021
                            SIGNATURE GRANT AGREEMENT: EXPECTED DEC 2021

                 CONTACT:
    EACEA-MEDIA-MARKETS@EC.EUROPA.EU