How to Make Europe Read Again - Speakers: Moderator: Ulrika Caperius, Senior Editor and Project Manager, Bonnier Carlsen - EURead
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How to Make Europe Read Again
Speakers:
Ulrika Caperius, Senior Editor and Project Manager, Bonnier Carlsen
Marcin Skrabka, Owner, goodbooks.pl
Moderator:
Dr Joerg F. Maas, CEO Stiftung Lesen and Chairman EURead
26.03.2018 www.euread.com 1
The Situation in Europe:
73Mio.
European adults lack of literary skills
1 in 5
12,8 %
of EU students drop out of school
EU 15-year-olds has poor reading skills
30%
decrease of low skilled jobs until 2020
Source: EU High Level Group of Experts on Literacy Final Report September 2012
Antonio Tajani supports EURead:
Antonio Tajani, President of the European Parliament
"[...] The ability to read significantly influences education,
integration and income of all citizens in Europe and in the worId.
In order to address this problem, we need to promote literacy in
Europe, and familiarize all age groups with reading.
This is why I appreciate the various national initiatives as well as
the European network EURead, which aim at getting people in
Europe enthusiastic about reading."
26.03.2018 www.euread.com 3
EURead: 19 members in 16 countries
• Austria
• Belgium
• Bulgaria
• Czech Republic
• Denmark
• Finland
• Germany
• Hungary
• Italy
• Norway
• Poland
• Portugal
• Switzerland
• The Netherlands
• Turkey
• United Kingdom
26.03.2018 www.euread.com 4
About EURead
“Culture, science and education are unthinkable
in the absence of reading”
EURead…
• Fosters the exchange with other organisations in- and outside of Europe
• to strengthen national and international programmes
• to exchange knowledge and to develop new strategies in reading promotion
• to raise awareness on reading and literacy in Europe
• Helps mobilising political and financial support for reading and literacy programmes and
campaigns
…to create a world of engaged readers.
26.03.2018 www.euread.com 5
EURead Annual General Assembly
Public vs. Private? Models of Funding for Reading
and Literacy in Europe
October 17-19 2018, Scotland House, Brussels
Representatives from the European Parliament and the European Commission
will be among the participants.
Everybody is welcome to join!
Please contact vanessa.timter@stiftunglesen.de
26.03.2018 www.euread.com 6
How to Make Europe Read Again
Speakers:
Ulrika Caperius, Senior editor and project manager, Bonnier Carlsen
Marcin Skrabka, Owner, goodbooks.pl
Moderator:
Dr Joerg F. Maas, CEO Stiftung Lesen and Chairman EURead
26.03.2018 www.euread.com 7
A Book is a Game is a Film 26.03.2018 www.euread.com 9
The Witcher
a book
o Andrzej Sapkowski’s fantasy series
of short stories and novels about the
witcher Geralt of Rivia
o first published in the mid 80s, gaining
in popularity ever since
o books have been adapted into
a movie, a television series, video
game, graphic novel series, LARP,
musical
o the series of novels is known as the
Witcher Saga
source: emag.pl
26.03.2018 www.euread.com 12
The Witcher
a video game
o The Witcher (2009)
The Witcher 2: Assassins of Kings
(2011)
The Witcher 3: Wild Hunt (2015)
o sold more than 25 million copies
worldwide
o over 800 industry awards
o International book sales increased –
gamers want to dive into the Witcher’s
world so they start reading
source: CD Project RED press release
26.03.2018 www.euread.com 13Reinventing
reading
engagement
26.03.2018 www.euread.com 14gamifying literature
on smartphones
by goodbooks.pl
feat. ActionTrack
software by taz.fi
26.03.2018 www.euread.com 15From PokemonGo to HerculesGO creative reading 26.03.2018 www.euread.com 16
From PokemonGo to HerculesGO creating alternative story 26.03.2018 www.euread.com 17
From PokemonGo to HerculesGO visual coding PoekomGO-like-game 26.03.2018 www.euread.com 18
To know more
please visit
goodbooks.pl
26.03.2018 www.euread.com 15From PokemonGo to HerculesGO downloading game 26.03.2018 www.euread.com 19
From PokemonGo to HerculesGO checking app & reading/playing 26.03.2018 www.euread.com 20
EURead Annual General Assembly
Public vs. Private? Models of Funding for Reading
and Literacy in Europe
October 17-19 2018, Scotland House, Brussels
Representatives from the European Parliament and the European Commission
will be among the participants.
Everybody is welcome to join!
Please contact vanessa.timter@stiftunglesen.de
26.03.2018 www.euread.com 22You can also read
