MARKETING PRESENTATION - SPECTACULAR NORTHWEST TERRITORIES - SPECTACULARNWT.COM - Spectacular NWT

SPECTACULAR NORTHWEST TERRITORIES
MARKETING PRESENTATION

                            SPECTACULARNWT.COM

presentation outline

 >>Review of current tourism industry & 20098/10 plan
 >>Opportunities to get involved
 >>Feedback/input - year ahead 2010/2011

The Current State of Tourism

 >>The Canadian Tourism market continues to
   remain relatively flat
 >>Canadian residents accounted for 78% of all
   Tourism Spending
 >>International markets with strongest growth
   are Korea, Australia, Mexico and China,
 >>United States and Japan showed largest
   declines

NWT Visitation Analysis

 >>Tourism currently contributes $ 137.9 million
   to the NWT economy
 >>Business travel makes up the largest portion
   of these revenues, followed by sport hunting,
   fishing and Aurora viewing.

Visitation Analysis

 2008/09 VISITOR SPENDING – BY SECTOR
                        Sport Hunting

                   9%

                                          Sport Fishing
                               13%

Business   56%                       7%     Aurora

                                5%
                                          Outdoor Adventure

                         10%
                                Touring (General & VFR)

Current/Emerging/
Long Term Markets

 >>Current Markets
  >   North America (Canada, United States)
  >   Japan
  >   Germany
  >   Great Britain
 >>Emerging Markets
  > Mexico
  > Australia
  > South Korea
 >>Long Term Markets
  > China
  > Brazil
  > India

web advertising
 WEB ADVERTISING HIGHLIGHTS 2008/09
 SECTOR               Media     Trackable                   Other
                                   Clicks

 Aurora        CTC Web ads            7,849               (Aurora)
                  Germany

 Aurora           Air Canada           972       E-mail On Air (Au-
                                                              rora)

 Hunting         Hunting.net           891         sheep/caribou
                                                      skyscraper

 Outdoors        Paddling.net          566    1/4 site sponsorship

 Touring         CAA Online            524     Dempster/Dehcho

 Fishing       Fly Fisherman           341             Fly Fishing

2008-09 Year in Review

 NORTHWEST TERRITORIES TOURISM TRACKING:
 WHERE VISITORS WENT AFTER ENTERING HOME PAGE – 2008-09
 Page topics                                    # of visits

 Aurora/Northern Lights                            50,000

 Sport Fishing                                     50,000

 Sport Hunting                                     43,000

 Parks and Camping                                 26,000

 Water Activities (paddling)                       24,000

 Wildlife Viewing                                  23,500

2008-09 Year in Review

 Enquiries
 By Type             2007-08     2008-09

 General                 6,759     5,415

 Hunting                 1,103     1,873

 Fishing                 2,570     1,712

 Aurora                   885      2,464

 Outdoors                2,069     3,323

 Driving                 5,146     4,069

 Total                18,532      18.856

outdoor adventure

outdoor adventure

 >>NWT Outdoor Adventure Guide
 >>Print and Web Advertising
 >>Consumer Shows
 >>Trade and Media FAMS

outdoor adventure samples

             Canoe & Kayak Magazine

outdoor adventure AD samples

  Backpacker Magazine   Explore Magazine

web advertising

                  paddling.net

CONSUMER SHOWS/Trade and
MEDIA famS

 >>Consumer Shows
   > LA Times Travel and Adventure
   > Calgary Outdoor Adventure Show
   > Toronto Outdoor Adventure Show

 >>Trade FAMS
   > North America
   > Europe

 >> Media FAMs
   > Canoe and Kayak (UK)
   > North America

outdoor adventure
2009/2010 bUDGET

touring

touring

 >>Print and Web Advertising
 >>Tour Operator Support Program
 >>Trade FAMS
 >>Consumer Shows
 >>Media FAMS

touring AD samples

   CAA Magazine   RV Gazette

touring AD samples

           Westworld Advertorial

touring AD samples

     Westworld Advertorial con’t.

CONSUMER SHOWS/Trade and
MEDIA famS
 >>Consumer Shows
   > Quartzsite RV Show
   > Calgary RV Show
   > Edmonton RV Show

 >>Trade FAMS
   > North America
   > Europe

 >> Media FAMs
   > Clever Women (Germany)
   > North America
   > Europe

TOURING 2009/2010 bUDGET

opportunities to get involved

 Enhanced co-operative opportunities for membership
 with our coop advertising program.

coopads.spectacularnwt.com

marketing.spectacularnwt.com

manage your listing
on the nwt website

manage your listing
on the nwt website

nwt tourism website advertising
Rate card

   47I8EG

nwt tourism website advertising

opportunities to get involved

 >>Participating in Trade and Media FAMs
  > What is involved?
  > What are the benefits?
  > What support systems are in place?

Some New Additions

 >>Meetings and conventions planner booklet
 >>Phase 2 of website to include increased video
   content, itinerary planning tools, advanced
   tracking devices
 >>Promotional campaign in conjunction with
   Olympics

some future additions cntd

 >> Tour operator manual for travel trade
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SUGGESTIONS OR COMMENTS
     FOR 2010/2011?