JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig

Page created by Joann Harrison
 
CONTINUE READING
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
JANUARY 22 – 24, 2021
THE GAMING FESTIVAL
                        D R E A M H A C K- L E I PZ I G . D E
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
STREAM AREA       STREAM AREA
     FREEPLAY AREA                                          FREEPLAY AREA
                                                                                                            eSport
                                                                                                           Business       Guided
      COSPLAY                    12+              16+                                                       Forum
                                                                     DREAMSTORE                                            tour
                               Visitors         Visitors
EVENT STAGE
                                                                    INDIE AREA
     DREAMSTORE                                                                                                    BUSINESS
                                   DREAMEXPO
                        DCMM
                                                                                                    Business
                                                                                                    Lounge

               Rental                                                                                                         DH Open
             promotions
                                                                                                                                          Amateur
                                                                                                                                        tournaments
                                                                           Since 2016 in Leipzig

                        LAN AREA                                     Since then the annual kick-off for                        ESPORTS
                                                                     the gaming- & esports community

                                                                    Every year different, every year new

                                  Amateur                  The most diverse three-day gaming festival in Germany
                                tournaments
                                                                For big and small, for fans and professionals

JANUARY 22 – 24, 2021                                                                                                                     DREAMHACK-LEIPZIG.DE
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
MEDIA PRESENCE

ADVERTISING CAMPAIGNS                           SOCIAL MEDIA ACTIVITIES                         PRESS ACTIVITIES
e.g. online banner, Google Search, Facebook …   e.g. Twitter, Facebook, Instagram …             e.g. print, TV, radio …

IMPRESSIONS IN TOTAL:         13,867,843        IMPRESSIONS IN TOTAL:          12,345,432       COVERAGE IN TOTAL:        1,175,510,946
ENGAGEMENTS IN TOTAL:             396,169       ENGAGEMENTS IN TOTAL:                 163,825   JOURNALISTS:     479 from 15 countries

ESPORTS EXPOSURE

DREAMLEAGUE SEASON 13:                          DREAMHACK OPEN
THE LEIPZIG MAJOR                               LEIPZIG 2020

LIVE VIEWS                  201,738,135         LIVE VIEWS                      2,213,060
UNIQUE VIEWERS               46,423,388         UNIQUE VIEWERS                    915,748
VIEWED HOURS                 63,708,931         VIEWED HOURS                      734,085

JANUARY 22 – 24, 2021                                                                                                        DREAMHACK-LEIPZIG.DE
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
DREAMEXPO FACTS & FIGURES
DEVELOPMENT OF DREAMHACK LEIPZIG (2016 - 2020)                                                                                      TOP 5 USED GAMING DEVICES
                                                                2,080                       69                         Gaming PC
2020                                                                           23,300                                               72.1 %

                                                                                                                     Mobil phone    44.2 %
                        LAN-PARTICIPANTS                VISITORS                     EXHIBITORS

                                                                                                                      PlayStation   41.1 %

2016     1,000              12,000                28                                                              Nintendo Switch   35.4 %

                                                                                                                            Xbox    16.6 %

WHAT OUR EXHIBITORS ARE SAYING                                              AGE AND GENDER                                                    VISITOR ORIGIN

                                                                                                                                               over 300 km    23.8 %
94.7 %      exhibitors    Address gamers               up to 20 years old   32.9 %
                                                                                                                                               201 - 300 km   8.1 %
           and sponsors Amount of visitors
                                                        21 - 30 years old                     AVERAGE AGE: 24.3
87.7 %                  during the event                                    50.9 %                                                             101 - 200 km   17.7 %
             rate with
                                                        31 - 40 years old                                                                       51 - 100 km   15.8 %
                                                                            13.4 %
            „good“ and                                                                                                                           26 - 50 km
76.3 %                    Acquire new customers                                                                                                               7.8 %

            „very good“                                 41 - 60 years old      2.8 %                               80.4 % 19.6 %                up to 25 km   6.2 %

                                                                                                                                                    Leipzig   20.6 %

JANUARY 22 – 24, 2021                                                                                                                                                  DREAMHACK-LEIPZIG.DE
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
YOUR BOOTH
                                                                            ROW STAND               CORNER STAND                PENINSULA                      ISLAND STAND
                                                                                                                                  STAND
                                                                              1 side open               2 sides open               3 sides open                     4 sides open

                                                           9 – 100 m2       146.90 E/m2               151.90 E/m2               156.90 E/m2                      161.90 E/m2
                                                       101 – 150 m2*        143.90 E/m2               148.90 E/m2               153.90 E/m2                      158.90 E/m2
                                                       151 – 200 m2*        141.90 E/m2               146.90 E/m2               151.90 E/m2                      156.90 E/m2
                          EARLY BIRD
                                                         over 200 m2*       138.90 E/m2               143.90 E/m2               148.90 E/m2                      153.90 E/m2
                             OFFER
                        UNTIL 11 OCT 2020        PARTNER/SPONSOR            117.52 €/m²*              121.52 €/m²*              125.52 €/m²*                     129.52 €/m²*
                              SAVE

                        10 E/m2                  TOURNAMENT AREA 81.90 €/m² only*
                          on all space rentals   For tournament areas the ratio 80 %/20 % of the total area is applicable, e.g. max. 80 % of the total area will receive the
                           (incl. tournament     tournament area price, whereas for the remaining area the corresponding stand area price for the stand form will be charged.
                                  space)
                                                 There are no discounts on tournament areas.
                                                 Example: 100 m² peninsula stand with 80 % tournament area
                                                 81.90 €/m² for 80 m² = 6,552.00 € | 156.90 €/m² for 20 m² = 3,124.00 € | 9,676.00 €/100 m²

                                                 Media flat rate                                              150.00 €/exhibitor
                                                                                                                                        *   Discounts cannot be combined. Partners receive
                                                 AUMA fee                                                             0.60 €/m²             20 % discount on 100 % floor space.
                                                 Co-exhibitor fee (incl. media flat rate)                              550.00 €             Sponsors receive 20 % discount on up to 100 m²
                                                                                                                                            floor space.
                                                 Extra represented company/brand (incl. media flat rate)               200.00 €

                                                      CONCEPTION                               STAND CONSTRUCTION                                           CATERING

                                                                                    +                                               +
JANUARY 22 – 24, 2021                                                                                                                                          DREAMHACK-LEIPZIG.DE
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
SPONSORINGS

PARTNER                                          LAN AREA                                      STREAM AREA                                   FREEPLAY AREA
 - Visible in all areas at the gaming festival   - 56 h continuous event presence              - Focus on influencers and talents            - Your product close to the target group
 - Part of the out-of-home media campaign        - Directly at the target group of more than   - Create visibility online and on-site        - The perfect hands-on area
 - Addresses all: from casual gamer to             2,080 gamers                                - Integration of own talents                  - Premiere in 2021
   gaming enthusiast                             - Germany‘s biggest LAN-Party

                                                 WRISTBAND                                     COSPLAY                                       BUSINESS
                                                 - More than 23,000 fans wear the name of      - The perfect connection between art &        - Address the decision markers in the gaming
                                                   your brand at their wrist                     gaming                                        sector
                                                 - Long term visibility even after the event   - Both on-site and online in the livestream   - More than 3,100 trade visitors
                                                                                                                                             - Establish and consolidate your brand in B2B

JANUARY 22 – 24, 2021                                                                                                                                                    DREAMHACK-LEIPZIG.DE
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
PARTNER – THE PACKAGE FOR ALL AREAS.
COMMON BENEFIT                                                        SOCIAL MEDIA & ONLINE
- Exclusivity within the PARTNER category                             - WEBSITE: Logo presence on partner subpage (incl. direct link to website)
- License to use the DreamHack Leipzig 2021 logo                      - WEBSITE: Listing in the partner directory (incl. direct link to your website)
- Logo on CrewMate shirt (back)                                       - WEBSITE: Wallpaper in rotation (6 weeks prior to the event and 2 weeks
- EXPO: 50 % discount on Event Passes (3-day-tickets)                   after event)
- EXPO: 50 % discount on Day Tickets                                  - WEBSITE: Publication of a news about the partnership

- LAN AREA: 2 complimentary LAN seats
                                                                      - ONLINE CAMPAIGN: Logo presence on large-scale advertising media
  (redeemable until 18 Dec. 2020)
                                                                        (logo delivery by 30 Nov. 2020)
- BUSINESS AREA: 4 complimentary trade visitor tickets
- BUSINESS AREA: 20 % discount on trade visitor tickets               - SOCIAL MEDIA: 2 exclusive posts (Facebook, Twitter and Instagram)
                                                                        on the partnership
                                                                      - SOCIAL MEDIA: 1 thank you post in post event campaign on Facebook,
BENEFIT AS EXHIBITOR                                                    Twitter and Instagram (non-exclusive)
-   20 % discount on floor space                                      - SOCIAL MEDIA: Sharing and retweeting of event-related content
-   Internet connection 100 Mbit (dedicated)                          - SOCIAL MEDIA: Thematic integration in posts on Facebook, Twitter and
-   Power supply 63 A to 30 kW (incl. consumption)                      Instagram (if applicable)
-   5 complimentary exhibitor passes
                                                                      - MOVING IMAGE: Logo integration in all teaser clips
                                                                      - MOVING IMAGE: Integration in aftermovie via logo and product placement
PRESS AND PRINT
- Logo on all print advertising media for visitor promotion           - TWITCH: 20 s video content in rotation (2x/h) during the event
  (billboards, posters, badges,…)                                     - TWITCH: Advertising space on DHDE channel (incl. direct link to website)
- Logo on all hall plans including location of the exhibition stand   - TWITCH: Logo integration in broadcast designs (for DHDE own content)
- Logo on photo wall (non-exclusive)
- Naming of sponsor in all press releases
- Integration in the final press release
- Integration in the press release boilerplate
- PRESS LOUNGE: Sampling possibilities

JANUARY 22 – 24, 2021                                                                                                                 NEXT              BACK TO THE OVERVIEW   DREAMHACK-LEIPZIG.DE
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
PARTNER – THE PACKAGE FOR ALL AREAS.
ON-SITE PROMOTION
-   MAIN ENTRANCE: Logo on giant banner (non-exclusive)
-   MAIN ENTRANCE: 4 flagpoles (excl. flags)
-   MAIN ENTRANCE: 2 mobile flagpoles (excl. flags)
-   MAIN ENTRANCE: 1 stretch banner outside (excl. production)
-   MAIN ENTRANCE: Logo on photo wall (non-exclusive)
- EXPO: 2 banners on the walls of the hall (excl. production)
-   LAN AREA: Logo on giant banner (non-exclusive)
-   LAN AREA: Logo on backside banner of the screens (non-exclusive)
-   LAN AREA: Logo on entrance banner outside (non-exclusive)
-   LAN AREA: Logos on Support Center (non-exclusive)
-   LAN AREA: 20 s video content (without sound) in rotation (4x/h) on screens
-   STREAM AREA: Logo on 2 advertising banners above area (non-exclusive)
-   STREAM AREA: Logo on steles behind the streamers (non-exclusive)
-   STREAM AREA: Logo on outer surfaces of stand construction (non-exclusive)
-   STREAM AREA: Logo on autograph cards (non-exclusive)
- FREEPLAY AREA: Logo on 2 advertising banners above area (non-exclusive)
- FREEPLAY AREA: Logo on the inner surfaces of stand construction
- FREEPLAY AREA: Logo on outer surfaces of stand construction
- COSPLAY: Logo on advertising banner above area (non-exclusive)
- COSPLAY: Logo on photo wall (non-exclusive)
- BUSINESS AREA: Logo on welcome sign and place cards (non-exclusive)
- EVENT STAGE: 20 s video content in rotation (2x/h)
- EVENT STAGE: Logo on stage branding
- EVENT STAGE: Logo in broadcast design (for DHDE own content)

PARTNERS 2020

JANUARY 22 – 24, 2021                                                            BACK   BACK TO THE OVERVIEW   DREAMHACK-LEIPZIG.DE
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
LAN AREA – 56 h. MORE THAN 2,080 GAMERS. WITHOUT A BREAK.
COMMON BENEFITS                                                                  SOCIAL MEDIA & ONLINE
- Exclusivity within the category LAN-SPONSOR                                    - WEBSITE: Logo integration on LAN Area subpage
- License to use the DreamHack Leipzig 2021 logo                                   (incl. direct link to your website)
- LAN AREA: 4 complimentary LAN seats (redeemable until 18 Dec. 2020)            - WEBSITE: Listing in the sponsor directory
- LAN AREA: License for rental promotions (or alike)                               (incl. direct link to your website)
                                                                                 - WEBSITE: Publication of a news about the sponsoring
- EXPO: 50 % discount on Event Passes (3-day-tickets)
- EXPO: 50 % discount on Day Passes                                              - SOCIAL MEDIA: 1 thank you post in post event campaign on
                                                                                   Facebook, Twitter and Instagram (non-exclusive)
- BUSINESS AREA: 2 complimentary trade visitor tickets                           - SOCIAL MEDIA: 2 exclusive posts (Facebook, Twitter and
- BUSINESS AREA: 20 % discount on trade visitor tickets                            Instagram) on the sponsorship
                                                                                 - SOCIAL MEDIA: Sharing and retweeting of event-related content
BENEFIT AS EXHIBITOR             WHEN BOOKING A BOOTH SPACE
                                                                                 - SOCIAL MEDIA: Thematic integration in posts on Facebook,
-   20 % discount on floor space                                                   Twitter and Instagram (if applicable)
-   Internet connection 100 Mbit (dedicated)                                     - MOVING IMAGE: Integration in LAN teaser via logo
-   Power supply 63 A to 30 kW (incl. consumption)                               - MOVING IMAGE: Integration in aftermovie via logo and product
-   3 complimentary exhibitor passes                                               placement
                                                                                 - TWITCH: Integration of your logo in broadcast designs for
ON-SITE PROMOTION                                                                  LAN tournaments on-site and in-stream
-   LAN AREA: Logo on LAN wristbands (excl.)                                     - DISCORD: Your very own Discord channel for promotion
-   LAN AREA: Logo on giant banner (non-exclusive)                               - DISCORD: Promotion opportunity on that channel
-   LAN AREA: Logo on backside banner of the screens (non-exclusive)             - LAN-HUB: Integration of your logo
-   LAN AREA: Logo on entrance banner outside (non-exclusive)                      (incl. direct link to your website)
-   LAN AREA: Logos on Support Center (non-exclusive)
-   LAN AREA: 20 s video content (without sound) in rotation (4x/h) on screens
-   LAN AREA: 4 flagpoles at hall entrance (excl. flags)
-   LAN AREA: 2 banners on the walls of the hall (excl. production)
                                                                                 SPONSORS 2020
- MAIN ENTRANCE: Logo on giant banner (non-exclusive)
- MAIN ENTRANCE: 3 flagpoles (excl. flags)
- MAIN ENTRANCE: 1 mobile flagpole (excl. flag)
- EVENT STAGE: Logo in broadcast design for LAN final (Sunday)

JANUARY 22 – 24, 2021                                                                                                           NEXT              BACK TO THE OVERVIEW   DREAMHACK-LEIPZIG.DE
JANUARY 22 - 24, 2021 - THE GAMING FESTIVAL DREAMHACK-LEIPZIG.DE - DreamHack Leipzig
LAN AREA – FACTS & FIGURES.
How much did you spend at                              How often do you buy
DREAMHACK LEIPZIG?                                     new gaming equipment?

more than 500 E                      up to 20 E

                                                       every 2 years
9.8 %                                     19.5 %

                                                                       once a year
151 - 500 E
12.9 %

                                                                                     twice a year

                                                                                                    every 2-3 months
51 - 150 E                            21 - 50 E
28.2 %                                    29.6 %

                                                                                                                       monthly
         Gaming PC      87.9 %
                                                       40.4 % 36.5 % 15.8 %                         7.0 %              0.7%

   Mobile phone         45.3 %

Nintendo Switch         30.9 %   TOP 5
                                 used gaming devices
         PlayStation    29.5 %

 Gaming Laptop          16.3 %

JANUARY 22 – 24, 2021                                                                                                            BACK   BACK TO THE OVERVIEW   DREAMHACK-LEIPZIG.DE
STREAM AREA – ONLINE. ON-SITE. EVERYWHERE.
COMMON BENEFITS                                                                 SOCIAL MEDIA & ONLINE
- Exclusivity within the category STREAM AREA SPONSOR                              - WEBSITE: Logo integration on Stream Area subpage
- License to use the DreamHack Leipzig 2021 logo                                     (incl. direct link to your website)
- STREAM AREA: License for equipment sponsoring                                    - WEBSITE: Listing in the sponsor directory (incl. direct link to your website)
- STREAM AREA: 1 exclusive seat for your own streamer (register until 6 Dec. 2020) - WEBSITE: Publication of a news about the sponsoring
                                                                                   - SOCIAL MEDIA: 1 thank you post in post event campaign on Facebook, Twitter
- EXPO: 50 % discount on Event Passes (3-day-tickets)                                and Instagram (non-exclusive)
- EXPO: 50 % discount on Day Passes                                                - SOCIAL MEDIA: 2 exclusive posts (Facebook, Twitter and Instagram)
- BUSINESS AREA: 2 complimentary trade visitor tickets                               on the sponsorship
- BUSINESS AREA: 20 % discount on trade visitor tickets                            - SOCIAL MEDIA: Sharing and retweeting of event-related content
                                                                                   - SOCIAL MEDIA: Thematic integration in posts on Facebook, Twitter and Instagram
BENEFIT AS EXHIBITOR WHEN BOOKING A BOOTH SPACE                                      (if applicable)
- 20 % discount on floor space                                                     - SOCIAL MEDIA: Naming of sponsor when announcing streamers on Facebook, Twitter
- Internet connection 100 Mbit (dedicated)                                           and Instagram
- Power supply 63 A to 30 kW (incl. consumption)                                   - MOVING IMAGE: Integration in aftermovie via logo and product placement
- 3 complimentary exhibitor passes                                                 - TWICH: Logopresence in streams via steles behind the streamers
- STREAM AREA: Promotion possibilities within the area
                                                                                TOP 3 STREAMERS 2020
ON-SITE PROMOTION
-   STREAM AREA: Logo on streamer wristbands (excl.)
-   STREAM AREA: Logo on 2 advertising banner above area (non-exclusive)
-   STREAM AREA: Logo on steles behind the streamers (non-exclusive)
-   STREAM AREA: Logo on outer surfaces of stand construction (non-exclusive)
-   STREAM AREA: Logo on autograph cards (non-exclusive)
-   STREAM AREA: 20 s video content (without sound) in rotation (4x/h)
                                                                                Sola                           Noway4U                       DieHahn
    on monitors
                                                                                twitch.tv/solaaaa              twitch.tv/noway4u_sir         twitch.tv/diehahn
-   MAIN ENTRANCE: Logo on giant banner (non-exclusive)                         705,014 Follower               583,647 Follower              291,590 Follower
-   MAIN ENTRANCE: 2 floor stickers (excl. production)
-   MAIN ENTRANCE: 3 flagpoles (excl. flags)                                    SPONSORS 2020
-   MAIN ENTRANCE: 1 mobile flagpole (excl. flag)
- EXPO: 2 banners on the walls of the hall (excl. production)

JANUARY 22 – 24, 2021                                                                                                                           BACK TO THE OVERVIEW   DREAMHACK-LEIPZIG.DE
FREEPLAY AREA – TOUCH IT. FEEL IT. PLAY IT.
COMMON BENEFITS                                                              SOCIAL MEDIA & ONLINE
- Exclusivity within the category FREEPLAY AREA-SPONSOR                      - WEBSITE: Logo integration on Freeplay Area subpage
- License to use the DreamHack Leipzig 2021 Logo                               (incl. direct link to your website)
- FREEPLAY AREA: license for equipment sponsorship (for hardware sponsors)   - WEBSITE:Listing in the sponsor directory
- FREEPLAY AREA: technical support of the provided equipment                   (incl. direct link to your website)
  (for hardware sponsors)                                                    - WEBSITE: Publication of a news about the sponsoring

- EXPO: 50% discount on Event Passes (3-day-tickets)                         - SOCIAL MEDIA: 1 thank you post in post event campaign
- EXPO: 50% discount on Day Passes                                             on Facebook, Twitter and Instagram (non-exclusive)
- BUSINESS AREA: 2 complimentary trade visitor tickets                       - SOCIAL MEDIA: 2 exclusive posts
- BUSINESS AREA: 20 % discount on trade visitor tickets                        (Facebook, Twitter and Instagram) on the sponsorship
                                                                             - SOCIAL MEDIA: Sharing and retweeting of event-related content
BENEFIT AS EXHIBITOR             WHEN BOOKING A BOOTH SPACE                  - SOCIAL MEDIA: Thematic integration in posts on Facebook,
-   20 % discount on floor space                                               Twitter and Instagram (if applicable)
-   Internet connection 100 Mbit (dedicated)
-   Power supply 63 A to 30 kW (incl. consumption)                           - MOVING IMAGE: Integration in aftermovie via logo and
-   3 complimentary exhibitor passes                                           product placement

ON-SITE PROMOTION
-   FREEPLAY AREA: Logo on 2 advertising banner above area (non-exclusive)
-   FREEPLAY AREA: Logo on the inner surfaces of stand construction
-   FREEPLAY AREA: Logo on outer surfaces of stand construction
-   FREEPLAY AREA: 20 s video content (without sound) in rotation (4x/h)
    on monitors
-   MAIN ENTRANCE: Logo on giant banner (non-exclusive)
-   MAIN ENTRANCE: 2 ads on pillars (excl. production)
-   MAIN ENTRANCE: 3 flagpoles (excl. flags)
-   MAIN ENTRANCE: 1 mobile flagpole (excl. flag)
- EXPO: 2 banners on the walls of the hall (excl. production)

JANUARY 22 – 24, 2021                                                                                                                      BACK TO THE OVERVIEW   DREAMHACK-LEIPZIG.DE
WRISTBAND – THE ULTIMATIVE FESTIVAL MEMORY.
COMMON BENEFITS                                               SOCIAL MEDIA & ONLINE
- Exclusivity within the category WRISTBAND-SPONSOR           - WEBSITE: Logo integration on DreamExpo subpage
- License to use the DreamHack Leipzig 2021 Logo                (incl. direct link to your website)
                                                              - WEBSITE: Listing in the sponsor directory
- Expo: 50 % discount on Event Passes (3-day-tickets)           (incl. direct link to your website)
- Expo: 50 % discount on Day Passes                           - WEBSITE: Publication of a news about the sponsoring

- Business Area: 2 complimentary trade visitor tickets        - SOCIAL MEDIA: 1 exclusive post (Facebook, Twitter and
- Business Area: 20 % discount on trade visitor tickets         Instagram) on the sponsorship
                                                              - SOCIAL MEDIA: 1 thank you post in post event campaign on
                                                                Facebook, Twitter and Instagram (non-exclusive)
BENEFIT AS EXHIBITOR             WHEN BOOKING A BOOTH SPACE   - SOCIAL MEDIA: Thematic integration in posts on Facebook,
-   20 % discount on floor space                                Twitter and Instagram (if applicable)
-   Internet connection 100 Mbit (dedicated)
-   Power supply 63 A to 30 kW (incl. consumption)            - MOVING IMAGE: Integration in aftermovie via logo and product
-   2 complimentary exhibitor passes                            placement

ON-SITE PROMOTION                                               Strong and long term visability of your brand
- EXPO: Logo exclusively on 12+, 16+ and 18+ wristbands         Personal connection with the target group
- EXPO 1 banner on walls of the hall (excl. production)         Emotional memory for an unforgettable event

- EVENT STAGE: 20 s video content in rotation (2x/h)

-   MAIN ENTRANCE: Logo on giant banner (non-exclusive)       SPONSOR 2020
-   MAIN ENTRANCE: 3 flagpoles (excl. flags)
-   MAIN ENTRANCE: 1 mobile flagpole (excl. flag)
-   MAIN ENTRANCE: 2 ads on pillars (excl. production)

JANUARY 22 – 24, 2021                                                                                                          BACK TO THE OVERVIEW   DREAMHACK-LEIPZIG.DE
COSPLAY – THE ART OF GAMING.
COMMON BENEFITS                                                               SOCIAL MEDIA & ONLINE
- Exclusivity within the category COSPLAY -SPONSOR                            - WEBSITE: Logo integration on Cosplay subpage
- License to use the DreamHack Leipzig 2021 Logo                                (incl. direct link to your website)
                                                                              - WEBSITE: Listing in the sponsor directory
- EXPO: 50 % discount on Event Passes (3-day-tickets)                           (incl. direct link to your website)
- EXPO: 50 % discount on Day Passes                                           - WEBSITE: Publication of a news about the sponsoring

- BUSINESS AREA: 50 % discount on trade visitor tickets                       - SOCIAL MEDIA: 1 exclusive post (Facebook, Twitter and
                                                                                Instagram) on the sponsorship
BENEFIT AS EXHIBITOR             WHEN BOOKING A BOOTH SPACE                   - SOCIAL MEDIA: 1 thank you post in post event campaign on
-   20 % discount on floor space                                                Facebook, Twitter and Instagram (non-exclusive)
-   Internet connection 100 Mbit (dedicated)                                  - SOCIAL MEDIA: Thematic integration in posts on Facebook,
-   Power supply 63 A to 30 kW (incl. consumption)                              Twitter and Instagram (if applicable)
-   2 complimentary exhibitor passes
                                                                              - MOVING IMAGE: Integration in aftermovie via logo and product
ON-SITE PROMOTION                                                               placement
- COSPLAY: Logo on advertising banner above area (non-exclusive)
- COSPLAY: Logo on photo wall (non-exclusive)                                 - TWITCH: Logo in broadcast design for Cosplay Contest (Saturday)

-   EVENT STAGE: Logo in broadcast design for Cosplay Contest (Saturday)
-   EVENT STAGE: Licens for a promoshow (10 min) during Cosplay Contest
-   EVENT STAGE: 20 s video content in rotation (2x/h)
-   EVENT STAGE: exclusive Sponsor category within Cosplay Contest

- MAIN ENTRANCE: Logo on giant banner (non-exclusive)                             2020: 75 REGISTRATIONS | 38 PARTICIPANTS

                 BEST IN SHOW                             BEST ARMOR                   BEST DRESS                          BEST PAINTSHOP                             BEST ENTERTAINER
                       Riven Cosplay                          Suiren Scarva          Mile to Wonderland                       Fat Unicorn Cosplay                       KasanCosplayCostumes
                       Gray Warden                       Ruiner Nergigante                      Lydia Frye               Azure Starlord Armor Set                               Grimm Reaper
                  Dragon Age Origins                 Monster Hunter World       Assasins Creed | Syndicate                        Monster Hunter                                Self-Designed

JANUARY 22 – 24, 2021                                                                                                                          BACK TO THE OVERVIEW                   DREAMHACK-LEIPZIG.DE
BUSINESS – NETWORKING @ DREAMHACK LEIPZIG.
COMMON BENEFITS                                                              SOCIAL MEDIA & ONLINE
- Exclusivity within the category BUSINESS-SPONSOR                           - WEBSITE: Logo integration on Business subpage
- License to use the DreamHack Leipzig 2021 Logo                               (incl. direct link to your website)
                                                                             - WEBSITE: Listing in the sponsor directory
- ESB FORUM: 2 complimentary tickets (incl. access to the Business Lounge)     (incl. direct link to your website)

- BUSINESS AREA: 4 complimentary trade visitor tickets                       - SOCIAL MEDIA: 1 exclusive post
- BUSINESS AREA: 20 % discount on trade visitor tickets                        (Facebook, Twitter and Instagram) on the sponsorship
- BUSINESS AREA: Table reservation (for 4 persons)                           - SOCIAL MEDIA: Thematic integration in posts on Facebook,
                                                                               Twitter and Instagram (if applicable)
- EXPO: 50 % discount on Event Passes (3-day-tickets)
- EXPO: 50 % discount on Day Passes                                          - MAILING: Announcement of sponsoring to trade visitor
                                                                               distribution list
BENEFIT AS EXHIBITOR           WHEN BOOKING A BOOTH SPACE
- 20 % discount on floor space up to 50 sqm
- Internet connection 50 Mbit (dedicated)
- Power supply 63 A to 30 kW (incl. consumption))

ON-SITE PROMOTION
- BUSINESS AREA: Logo on business wristbands (excl.)
- BUSINESS AREA: Logo on signage and place cards (non-exclusive)
- BUSINESS AREA: Logo on window design in the Business Lounge
  (excl. production)
- BUSINESS AREA: Possibility to display advertising materials
                                                                             MEDIEA PARTNER 2020

- MAIN ENTRANCE: Logo on giant banner (non-exclusive)

JANUARY 22 – 24, 2021                                                                                                                     BACK TO THE OVERVIEW   DREAMHACK-LEIPZIG.DE
THE ROAD TO DREAMHACK LEIPZIG

                                                                                            Deadline for
                                                                                            technical orders
   Start                          Deadline for                                              and permit
   registration:                  early bird offer:                                         applications:
   July 22, 2020                  October 11, 2020                                          December 21, 2020

                                                                                                                      January 22 – 24, 2021

                                                            Final delivery of graphics for print,
                                                            online and on-site branding:                        Closure of the online
                        Start           Start               2 weeks after signing                               ordering system
                        ticket sales:   Stand allocation:   the application / contract:                         for ordering services:
                        October 2020    October 12, 2020    beginning of December 2020                          January 14, 2021

                                   2020                                                                           2021

JANUARY 22 – 24, 2021                                                                                                     DREAMHACK-LEIPZIG.DE
AFTERMOVIE

                        WEBSITE

                        PRESS RELEASES

                        REGISTRATION AND ORDERING

                            dreamhack.ger

                            dreamhack.de

                            dreamhack.DE

                            DREAMHACK

                            DISCORD

                            TWITCH

JANUARY 22 – 24, 2021                       DREAMHACK-LEIPZIG.DE
YOUR CONTACTS OF DREAMHACK LEIPZIG
                        ORGANISER
                        Leipziger Messe is one of the ten leading trade fair companies in
                        Germany and numbers among the Top 50 worldwide.
                        The Leipzig trade fair centre takes in an exhibition area of
                        111,900 m² and has open-air grounds of 70,000 m².
                        Around 280 events take place here every year – trade fairs,
                        exhibitions, conventions and functions – attended by up to
                        12,000 exhibitors and over 1.2 million visitors from all over the
                        world.
                        Since 2016 Leipziger Messe annually hosts DreamHack Leipzig.
                                                                                            Stephanie Scholz               Constantin Strobel             Michelle Hammer
                                                                                            Project Director               Project Manager                Project Assistant
                                                                                            + 49 341 678 - 80 41           + 49 341 678 - 80 47           +49 341 678-8046
                                                                                            st.scholz@leipziger-messe.de   c.strobel@leipziger-messe.de   m.hammer@leipziger-messe.de

                        CO-ORGANISER
                        XMG is Schenker Technologies GmbH‘s cult gaming brand, and
                        one of the leading providers of customizable laptops and desktop
                        PCs.
                        Since their creation more than 15 years ago, many XMG gaming
                        laptops and PCs have received awards both from German and
                        international media. XMG promotes and supports players, teams
                        and events throughout Europe.
                        Since 2016 XMG has been co-organiser of DreamHack Leipzig.
                                                                                            Philippe Dams
                                                                                            Project Manager
                                                                                            +49 341 246 704 - 410
                                                                                            p.dams@schenker-tech.de

JANUARY 22 – 24, 2021                                                                                                                                              DREAMHACK-LEIPZIG.DE
You can also read