DISCOVER BEAUTY PROGRAM OUTLINE - Cosmoprof North ...

DISCOVER
BEAUTY
PROGRAM
OUTLINE

PROGRAM DESCRIPTION

       DISCOVER    GREEN
       DISCOVER BEAUTY
      ••    A section for brands dedicated to green, eco-friendly, clean, organic, and/or natural products
           A section specifically created for brands who are a prime fit for high-end retail stores

      ••    Potential participation in goody bags distributed to trade media and VIP buyers
           Potential participation in goody bags distributed to trade media and VIP buyers

      ••    The area will have its own distinguishing high-end look and customized marketing
           The area will have its own distinguishing high-end look and customized marketing

      ••    To ensure only the most innovative products in this section, we will be curating with Insider’s Guide to
           Brands are pre-selected to ensure retailer criteria needs are met
            Spa’s founder and editorial director, Mary Bemis

Discover Beauty will be curated by Maggie Ciafardini, a
highly respected Beauty Executive specializing in marketing,
sales, and brand development within the high-end
makeup/skincare and fragrance industries. Maggie started her
career at The Estée Lauder Companies and has served
as CEO of YSL Beauté, General Manager of Beauté Prestige
Int’l USA (division of Shiseido), Managing Director of St.
Tropez North America, and Executive Director of Bobbi
Brown International. Most recently, she has founded the
independent consulting company Maggie Ciafardini, Inc which
specializes in bringing emerging domestic and international
brands to market.

PACKAGE DESCRIPTION
PRESHOW PROMOTION :

•       Inclusion in the pre-show brochure sent
        to previous attendees

•       Brand promotion on the Cosmoprof North
        America website

    SHOWTIME PROMOTION :

    •    Customized exhibit space

    •    Inclusion in the show directory
         available to all attendees

    •    Mobile app promotion

            PACKAGE COST
                                             NOTE: Limited space availability. Official space assignment is done by
                $7,314                       the organizers one month prior to event date. All space assignments
                                             provided beforehand are subject to change.

HOW IS IT IMPLEMENTED?
                                                       DISCOVER BEAUTY EXHIBIT SPACE:

                                                       It all starts out with a special dedicated show floor area
                                                       strategically located to allow maximum visibility and foot traffic.

                                                       Signage and special floor markers are posted to draw visitors
                                                       to this area.
      DISCOVER BEAUTY
      SPACE INCLUDES*                                  Each stand is tastefully designed and fully furnished as a
                                                       clean white modern lounge-type setting to distinguish the area
                                                       from the rest of the show floor.

  •   100 lbs of complimentary drayage
  •   1 glass tall showcase
  •   1 white free-standing shelving unit
  •   1 long white table
  •   1 table lamp
  •   2 sets of stackable corner tables
  •   2 sitting chairs
  •   1 white leather seating couch
  •   White carpet
  •   Electric outlet / consumption included          TO SEE MORE IMAGES FROM CPNA 2021, GO ONLINE TO:
  •   1 vertical fascia name                         https://cosmoprofnorthamerica.com/news-and-press/photo-gallery/
                                               *2022 booth design may change from above. Please note that removal / addition of
                                               furniture is not permitted and the use of displays or props is limited and major displays
                                               must be authorized prior to event. Electricity is not allowed in the area. Special set-up and
                                               tear-down hours for this area. Please consult with your sales manager for dates and times.

HOW TO QUALIFY
EXHIBITORS :
Participating companies benefit from increased
exposure in this high-end special area, receiving prime
real estate placement on the show floor.

TO QUALIFY, A BRAND MUST BE:
•   New to the US market or have a limited retail footprint
•   Financially secure to ensure distribution rollout costs
•   Branded as prestige with high-quality ingredients and
    quality packaging
•   Sophisticated, unique, and innovative
•   Ready to launch and able to submit finished products
    by February 2022
•   No more than a two-time exhibitor of the area

SELECT 2021
RETAILERS
IN ATTENDANCE

REASONS FOR PARTICIPATION

PARTICIPATION ENABLES YOU TO TUNE INTO MANY UNIQUE VALUE-ADDED PROGRAMS :

     ü BUYER PROGRAM
     ü COSMOPROF & COSMOPACK NORTH AMERICA AWARDS
     ü COSMOTRENDS
     ü PRESS ZONE
     ü SPECIAL DIRECTORY AND WEBSITE LISTING
     ü MARKETING CAMPAIGN – PRESHOW & ONSITE

RESERVE YOUR
SPOT TODAY!
Alessandra Allegri
alessandra.allegri@cosmoprof.it
+39 02 454.708.216