Oppo and Vivo - A Plan to Rule - Management Innovations
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Oppo and Vivo – A Plan to Rule The Oppo and Vivo are both Chinese companies and they actually entered the Indian Smartphone market with a plan to rule the market. The impact of new entrants in Indian smartphones market is remarkable, as per the Q1 & Q2 results. The Oppo & Vivo seems to have made a mark specially, when they are found to capture nearly 20 % market share to challenge the old players like Apple, Samsung, Sony, Lenovo and others.
Factor of comparison Oppo Vivo
Formed in China 2004 2009
Entered International Market 2010 2014
Brand Famous as Oppo Camera Phone Hi-fi & Smart brand
Technology Breakthroughs Mobile Photography. Professional-grade
For the last 10 years, audio,
OPPO has been extraordinary
focusing on appearance, and
manufacturing fast and smooth
camera. user experience.
Global Ranking 5th 6th
Major Product Lines Smart phones, Blu- Smart phones,
ray players, Other smart phone
electronic devices accessories,
software, and
online services.
Entered Indian Market 2013 2014
Innovation Pure Image (PI ) puts Hi-Fi chip,
OPPO provides introduced and
incredible upgraded its all
photographic mobile smart
equipment within the phones, Hi-Fi Music
smartphone industry,
also offering a
multiple camera
design platform
Efforts to Create Brand Oppo is the official Sponsored the TV
Visibility sponsor of Indian shows such as
National Cricket team Colors Comedy
and managed to get Nights with Kapil,
their name on Team’s MTV Roadies, the
Kit from 2017- 2022 sponsorship rights
which include the with IPL for 2016
2019 world cup in & 2017
England and 2020
T20 world cup inAustralia.
Global Share 2.8% 2.7%
Market Presence 20 Countries India, Malaysia,
Indonesia,
Thailand, Myanmar,
Vietnam and
Philippines.
Certified in 20 Countries 100 Countries &
Regions
Employment by Make in India 5,000 Indian 2,200 Indian
Employees (approx.) Employees
After Sales Service Centres 180 200
Production Capacity 10 million handsets One Million Units /
in this year Month
Retailers 35,000 10,000
R&D Centers 2 4
Market Strategy Oppo has 13 Vivo has 24
companies in India to companies in India,
monitor the to monitor the
businesses, the actual businesses, the
operations right from actual operations
import of handsets to right from import of
local distribution, handsets to local
marketing, sales and distribution,
after-sales service marketing, sales
and after-sales
service
Marketing Budget this year 2,200 crores 2,200 crores
Other factors boosting the smartphone sales :
1. Impact on Games Segment: global share of smartphones in 2017 is
32% by 2020 will rise to 40%
2. New features and smart phone models at affordable rates.
3. Cheaper Internet plans
4. Increased storage capacity
5. High quality photographyBenefits :
1. Global reach, half of all internet users got online in February 2017
using mobile devices.
2. India’s monthly social media penetration is 14
Concerns :
The major concern for both companies should be the quality of their phones.
If they are not able to keep up to the standards, then their plan might just
get ruined by other sharks like Xiaomi and One plus.
There is tough competition amongst Indian and Chinese mobile companies.
As of the quarter ended March 31, Chinese players had a 22% share of
smartphone sales, which is expected to increase to 25%.
Micromax, which used to be the number two smartphone manufacturer in
India, saw an annual decline of 20 per cent. Intex, Lava and Karbonn follow
in the list respectively, but all have seen a double-digit decline in their
annual growth.
Oppo and Viva are the true Innovators in features, affordability and
technology.
Innovation = Creativity + Implementation.
Market share will go to the most innovative companies especially those who
innovate on their products as well as their sales, marketing, people,
processes, finance and all aspects of operation.
Organizations who succeed for the long time are not the ones with
innovative products but a sustained innovation culture supported by right
leadership and organizational environment.
All the ideas for innovation cannot be used or explored but which ones can
be narrowed, polished and implemented needs a strong methodology.
Business Consultants Inc. Japan has a deep research and study on how do
exemplary organizations stay competitive and sustain their high levels of
performance.So if your company wants to gain market share, or regain a market share, or create a sustainable presence you can reach out to your partners in BCon http://www.bcon.jp
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