Sponsorship Thank you for coming - Students' Union UCL
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Sponsorship Thank you for coming.
This Session We will cover: Why sponsorship is important Sponsorships and Donations – what’s the difference? How to get Sponsors to support you Tips, Advice and Know-How The chance to practice what you’ve learnt Where to find this information
Any Questions? Submit your questions to: www.slido.com Session Code: sponsor2018 We will go through as many as we can at the end!
www.slido.com
sponsor2018
Why are Sponsorships Important?
As a Club or Society you have limited funding and resources.
Sponsorship can help you organize better activities.
Develop Societies/Clubs in the long-term perspective.
Catalyst for change.www.slido.com
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Quick Recap – How do your finances work?
Practically you have two accounts – Grant and Non-Grant.
Grant Account Students’ Union UCL
Non-Grant Account Whatever you earn.
Important!
Money from the Union (Students’ Union UCL) is not a
sponsorship.www.slido.com
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Is Sponsorship the same as a Donation?
No. A Donation will not require a legal agreement to be put in place.
Sponsorship needs an agreement/contract.
You cannot sign the contract on behalf of your Club/Society. Only the
Activities Officer can do this for you. If he is not available, the Democracy,
Operations and Communication Officer may also authorise an agreement.
You can find a Sponsorship Agreement Template on our website.
Head to this link for a copy of the Sponsorship Template: http://studentsunionucl.org/forms-and-informationwww.slido.com
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Limitations
A Sponsor has to be in line with Union Policy.
Sponsorship agreements cannot be concluded with:
Bars and Cafes
SportsFacilities, mainly gyms.
Tobacco and Alcohol Companies
Companies that use Fossil Fuels.
If you have any doubt, don’t hesitate to contact the Student Activities Team.www.slido.com
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Sponsorship – Tips, Advice and Know-how
In this section we will cover:
1. Preparations
2. The Application
3. Negotiating Tips
4. Keeping Obligationswww.slido.com
sponsor2018
Be Realistic
Improvement is great, but you
Preparations must make sure you are
submitting an honest proposal.
Research Get there, early
Before sending any The sooner you send off your
applications, choose application, the better chances
organizations that would be of your success.
interested in what you have to
offer.
Think Ahead
What are your strong sides? Be open about your
How can you show the activities
sponsor it’s in their interest to This includes any activity on
help you. your social media.www.slido.com
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How to get sponsors to support you
Clarity Make it look good
Make sure you application Try to go beyond the typical
shows a clear and coherent excel, word or power point
plan. Be Creative
presentation. Spend a lot of
Companies receive a lot of time making it look
applications. Make sure your presentable.
one stands out!
Be Descriptive
Don’t hesitate to share with
Be clear on what
companies how you intend to you can provide
use the potential funds. If Sponsors are interested in
you’ve had sponsorships how supporting your
before, give empirical club/society will benefit their
evidence on how it helped. company.www.slido.com
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Negotiations
Be persistent, but not annoying Aim to get a face to face meeting
Especially large companies will tend They tend to give students a better
to not answer in time. Make sure they chance to pitch their ideas. If that
remember about Club/Society. doesn’t work, try a phone call with the
person responsible.
Be timely and professional It’s not just about money
One of the biggest mistakes a This could be a barter agreement or
Club/Society can make is not sticking insight days.
to deadlines and contracts. Although
it’s a sponsorship, show your sponsor
you’re a partner, not an apprentice.www.slido.com
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Keeping Obligations
Stay in Touch Make sure sponsors keep their
Don’t hesitate to let sponsors know obligations.
how your Club/Society is progressing. Regularly check with financial
statements and ask Finance in case
of doubt.
Ensure Finance has sent invoice Use Sponsorships Wisely
Without an invoice it’s unlikely the
sponsor will be able to pay you any
money.www.slido.com
sponsor2018
Additional Tips
Check with previous committee if they had any sponsorships from the
previous academic year.
Don’t hesitate to look for Alumni that can help.
Talk to Student Activities if you’re short for ideas.What is the effect? Lastyear, Clubs and Societies made £106,950.90!! The highest sponsorship payment was £3.400. The average sponsorship pay-out is £700. Overall, 151 transactions were made to Clubs and Societies!
Best performers
www.slido.com
sponsor2018
Exercise 1
You are President and Treasurer of a Sports Club. Your Club has done quite
well in previous years in LUSL Competitions. However, the previous
committee has left little Non-Grant Funds.
Where would you start looking for Companies?
What would be the potential argument behind sponsoring your Club?www.slido.com
sponsor2018
Exercise 2
You’re a General Interest Society. Last year, you organised quite a few
events and your Society is seeing a steady increase in memberships.
However, like in Exercise 1, you are short of funds.
Where would you look?
What arguments would you use?www.slido.com
sponsor2018
Most Importantly….
Do not sign anything yourself!www.slido.com
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Next Steps….
Relevant Information online here:
http://studentsunionucl.org/sponsorship-guidance
http://studentsunionucl.org/how-to-guides/how-to-arrange-sponsorship-for-
my-club-or-society
http://studentsunionucl.org/sites/uclu.org/files/migration/clubs-
societies/downloads/c-s-sponsorship-agreement-template.pdf
Book into Development sessions with either the Sports Development
Coordinator or the Societies & Media Coordinator. Alternatively you may
contact the Finance Office.www.slido.com
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Questions?
We will go through as many Slido submissions as possible.
Any unanswered questions will be compiled together and emailed to all
Presidents and Treasurers the following week.www.slido.com
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Thank You!
Thank you for coming.
Good luck with the rest of Training Week.You can also read
