THE 2018 LA TACO FESTIVAL - SPONSORSHIP PACKAGE - Organized by

SPONSORSHIP PACKAGE

              THE 2018
              LA TACO
              FESTIVAL
       Organized by

The L.A. Taco Festival is organized
                                                    by a nonprofit organization called
                                                    Jovenes, Inc. Jovenes is a place of

MISSION
                                                    personal transformation for homeless
                                                    youth, helping them become
                                                    productive and integrated members
                                                    of the community. 100% of our net
                                                    proceeds go towards creating homes
                                                    and community for homeless youth!

                                                           www.jovenesinc.org

When we started the L.A. Taco Festival, our goal was to bring our city together for a great
cause and highlight the independent small businesses and family-owned restaurants who
served the tastiest tacos in town. Since 2011, we’ve continued to expand the festival from its
humble beginnings at Mariachi Plaza to an event that now attracts thousands of foodies,
influencers, and taco-eating Angelinos. In 2015, the festival moved to Grand Park, in the heart
of Downtown LA. In this new, more centralized location, the LA Taco Festival continues to grow
as one of LA’s most anticipated events - bringing attention to your brand!

We invite you to review this package and talk with us to customize a sponsorship opportunity
that matches your budget and marketing goals.

www.LAtacofestival.com                                                    August 18, 2018

WHEN
                                                  August 18
                                                    2018

WHAT
  A festival for taco lovers.
                                                                               WHERE
                                                                                Downtown, Los Angeles

As a sponsor of the LA Taco Festival you will be part of this amazing annual event, held in the middle
of downtown Los Angeles at Grand Park. Admission to the festival is free, open to the public, and
intended for all ages, making the LA Taco Festival of the most accessible food events in Los Angeles.
The following pages give a description of the event and of each sponsorship package. Opportunities
are also available for giveaways, product placement, and in-kind support.

                                 L.A. Taco Festival highlights include:
               Sampling of L.A.’s tastiest tacos • Music • Kid Friendly Activities
              Central Downtown Location • VIP Area • Attendees from across L.A.
                    Opportunities for Marketing, Activation, and Product Placement

EXPOSURE
            TACO FESTIVAL
          KEY INFORMATION
    2017 LA TACO FESTIVAL – HELD AUGUST 26
                                                 Grand Park partners with Jovenes for promotion
•    2017 Attendance:              6,000+        of the LA Taco Festival – posting event information
                                                 to their social media accounts and events
•    Key Demographics:
                                                 calendar. This partnership connects the LA Taco
         • 40% Latino
                                                 Festival to Grand Park’s many fans and followers.
         • 15% African American
         • 15% Asian American
         • 30% Caucasian
                                                 Last year our social media had the following
         • 64% Women
                                                 impressions:
         • 35% Men
                                                 2017 Facebook Event Page:
     Citywide promotion and coverage through:
                                                 206K Reached, 12K Responded
•
          • Grand Park
          • Jovenes, Inc. & LATacofestival.com
          • Univision
                                                 Top 5 Age Groups:
          • LAist
                                                 Women between ages 25-34: 23K
          • La Opinión                           Men between ages 25-34: 18K
          • LA Daily News                        Women between ages 35-44: 14K
          • L.A. Magazine                        Women between ages 18-24: 12K
          • Thrillist                            Men between ages 35-44: 11K
          • And more!

Why
Funds generated from the L.A. Taco Festival enable Jovenes, Inc. to continue working to end youth
homelessness on the streets of Los Angeles.

Jovenes welcomes homeless, at-risk youth (ages 18-25) and helps them create a pathway to
personal growth and success through housing and supportive services. Offering a range of housing
options, personal development opportunities and employment programs, we deliver hope and
confidence through a process of graduated goals, real achievement and nurturing social interaction.

Annually, Jovenes is able to provide Emergency Shelter, Transitional Housing, and Permanent
Supportive Housing to over 183 youth. When the LA Taco Festival began in 2011, Jovenes was
able to house 20 youth at a time. Since then, Jovenes has tripled in size and is now able to house
over 90 youth at any given point in time. By the end of 2018, we will be housing over 170 youth on
any given night. Sponsor the LA Taco Festival today to help Jovenes end youth homelessness in
Los Angeles.

MUSIC                                         PICNIC                                  PROMO
       Sponsorship                                    Sponsorship                              Sponsorship

             $15,000                                        $10,000                                    $7,500
 Official Sponsor of Musical Entertainment    Official Sponsor of Picnic/Shaded Area    Opportunity to provide first 5,000
                                                                                           attendees with exclusive promotional
 Up to a 20 x 20 activation space             Opportunity to showcase your brand         coupon or item
                                                throughout the entire picnic area
 Logo on sponsor popup banners near                                                      Up to a 20 x 20 activation space
  musical stage, on map and all event          Up to a 20 x 20 activation space
  merchandise                                                                             Logo on sponsor popup banners, map
                                               Logo on sponsor pop-up banners, map        and all event merchandise
 Brand promoted between musical acts           and all event merchandise
                                                                                          15 VIP Tickets
 30 VIP Tickets                               25 VIP Tickets
                                                                                          Silver Sponsorship package
 Silver Sponsorship Package                   Silver Sponsorship Package

S I LV E R                             BRONZE
       Sponsorship                              Sponsorship

               $5,000                                   $1500
 Up to a 20 x 20 activation space          10 x10 activation space

 Name and logo in event program/map        5 VIP tickets

 Logo and link in top slider and
  sponsorship page of
  www.LATacoFestival.com                         All sponsorships packages can
                                                 be customized to fit your needs.
 Social Media Promotion on festival and         Ask for more information
  Jovenes Facebook, Twitter and                  regarding giveaways, product
  Instagram                                      placement, and in-kind support.

 10 VIP Tickets

Presenting Sponsor

$20,000-Filled
 Expanded Activation space

 Exclusive Presenting Sponsor banner at event

 Full page in event program/map

 Name recognition on LA Taco Festival logo

 Industry exclusivity

 Gold Sponsorship Package

 40 VIP Tickets

We are able to customize sponsorships to fit your needs.

2017 L.A. TACO FESTIVAL SPONSORS INCLUDE:

  2017 L.A. TACO FESTIVAL VENDORS INCLUDE:

SPONSOR/MEDIA CONTACT                                      TACO VENDOR CONTACT
        Eric Hubbard                                           Guillermo Torres
 ehubbard@jovenesinc.org                                    gtorres66@hotmail.com
    (323) 260-8035 x108                                        (323) 228-2753

                                                                         #LAtacofest
@latacofestival1             Facebook.com/latacofestival
                                                                        #LAtacofestival

@LATacoFestival
                          www.latacofestival.com                    #EndYouthHomelessness